Susquehanna Media Co.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)


[x]		QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2004


[ ]		TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number: 333-80523

SUSQUEHANNA MEDIA CO.

(Exact name of registrant as specified in its charter)


DELAWARE		23-2722964
(State or other jurisdiction of		(I.R.S. Employer
incorporation or organization)		Identification No.)

140 East Market Street
York, Pennsylvania 17401
(717) 848-5500
(Address, including zip code and telephone
number, including area code, of
registrant’s principal executive offices)

(Former name, former address and former fiscal year,
if changed since last report)
(Not Applicable)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

YES [X] NO [ ]

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

YES [ ] NO [X]

As of August 12, 2004, the Registrant had 1,100,000 total shares of common stock, $1.00 par value outstanding, all of which was owned by Susquehanna Pfaltzgraff Co., the Registrant’s parent.

PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

SUSQUEHANNA MEDIA CO. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands, except share data)
(Unaudited)


	June 30, 2004		December 31, 2003
ASSETS
Current Assets
Cash and cash equivalents	$	92	$	525
Accounts receivable, less allowance for doubtful accounts of $1,950 in 2004 and $2,039 in 2003		56,156		52,192
Current portion of notes receivable from Parent		4,690		4,690
Deferred income taxes		6,557		6,621
Interest receivable from Parent		3,330		—
Other current assets		6,863		6,818

Total Current Assets		77,688		70,846

Property, Plant and Equipment, at cost
Land		5,948		5,948
Buildings and improvements		23,696		23,399
Equipment		305,048		272,734
Construction-in-progress		23,513		12,443

		358,205		314,524
Accumulated depreciation and amortization		166,874		154,610

Property, Plant and Equipment, net		191,331		159,914

Intangible Assets and Goodwill, net		512,149		402,466

Notes Receivable from Parent		104,951		104,951

Investments and Other Assets		19,945		38,973

	$	906,064	$	777,150

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities
Current portion of long-term debt	$	2,116	$	34
Accounts payable		9,493		11,225
Accrued employee-related costs		19,764		14,997
Accrued income taxes		10,298		7,144
Accrued interest		3,610		4,663
Accrued franchise and licensing fees		2,351		2,944
Deferred income		3,943		1,542
Other accrued expenses		9,334		6,893

Total Current Liabilities		60,909		49,442

Long-term Debt		628,133		515,671

Other Liabilities		14,884		13,845

Deferred Income Taxes		73,080		71,216

Minority Interests		66,508		67,223

Stockholders’ Equity
Preferred stock – Voting, 7% cumulative with $100 par value, authorized 110,000 shares		7,050		7,050
Common stock – Voting, $1 par value, 1,100,000 shares authorized		1,100		1,100
Retained earnings		54,400		51,603

Total Stockholders’ Equity		62,550		59,753

	$	906,064	$	777,150

The accompanying notes are an integral part of these condensed consolidated financial statements.

SUSQUEHANNA MEDIA CO. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands)

(Unaudited)


	For the Three Months						For the Six Months
	Ended June 30,						Ended June 30,
	2004			2003			2004			2003
Revenues
Radio	$	64,233		$	62,567		$	110,912		$	107,484
Cable		46,590			34,037			85,701			67,027
Other		496			2,513			1,567			5,067

Total revenues		111,319			99,117			198,180			179,578

Operating Expenses
Operating and programming		42,865			37,761			77,453			68,846
Selling		11,264			10,502			20,955			19,685
General and administrative		21,585			16,807			41,263			33,971
Depreciation and amortization		11,220			6,952			20,186			14,858

Total operating expenses		86,934			72,022			159,857			137,360

Operating Income		24,385			27,095			38,323			42,218
Other Income (Expense)
Interest expense		(7,990	)		(7,985	)		(16,833	)		(14,510	)
Loss on extinguishment of debt		(9,065	)		—			(9,065	)		—
Interest income from loan to Parent		1,656			1,723			3,312			3,427
Other		233			(329	)		296			(524	)

Income Before Income Taxes and Minority Interests		9,219			20,504			16,033			30,611
Provision for Income Taxes		3,487			7,923			6,060			11,651

Income Before Minority Interests		5,732			12,581			9,973			18,960
Minority Interests		(6,179	)		(3,109	)		(6,929	)		(4,048	)

Net Income (Loss)		(447	)		9,472			3,044			14,912
Preferred Dividends Declared		(123	)		(124	)		(247	)		(247	)

Net Income (Loss) Available for Common Shares	$	(570	)	$	9,348		$	2,797		$	14,665

The accompanying notes are an integral part of these condensed consolidated financial statements.

SUSQUEHANNA MEDIA CO. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

(Unaudited)


	For the Six Months
	Ended June 30,
	2004			2003
Cash Flows from Operating Activities
Net income	$	3,044		$	14,912
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		20,186			14,858
Deferred income taxes		2,131			3,811
Minority interests		6,929			4,048
Loss on extinguishment of debt		2,690			—
Equity in (earnings) loss of investees		(121	)		394
Deferred financing amortization		840			547
Changes in assets and liabilities:
Increase in accounts receivable, net		(3,963	)		(2,737	)
Decrease (increase) in other current assets		(9	)		87
Increase in interest receivable from parent		(3,330	)		(3,445	)
Decrease in accounts payable		(1,742	)		(4,439	)
Increase (decrease) in accrued interest		(1,053	)		1,985
Increase in accrued income taxes		2,951			1,960
Increase in other current liabilities		9,016			3,972
Increase (decrease) in other liabilities		1,039			(1,993	)

Net cash provided by operating activities		38,608			33,960

Cash Flows from Investing Activities
Purchase of property, plant and equipment, net		(16,739	)		(17,454	)
Acquisitions		(124,496	)		(5,170	)
Advance on WSOX-FM acquisition		—			(2,500	)
Increase in investments, other assets and intangible assets		(4,476	)		(1,734	)

Net cash used by investing activities		(145,711	)		(26,858	)

Cash Flows from Financing Activities
Increase (decrease) in revolving credit borrowings		35,900			(140,500	)
New borrowings		400,000			150,000
Repayment of borrowings		(324,250	)		(8,500	)
Decrease in cash overdraft		—			(849	)
Payment of preferred dividends		(247	)		(247	)
Non-voting subsidiary common stock transactions		(4,733	)		(6,530	)

Net cash provided by (used by) financing activities		106,670			(6,626	)

Net Increase (Decrease) in Cash and Cash Equivalents		(433	)		476
Cash and Cash Equivalents, beginning		525			—

Cash and Cash Equivalents, ending	$	92		$	476

The accompanying notes are an integral part of these condensed consolidated financial statements.

SUSQUEHANNA MEDIA CO. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of Presentation

Pursuant to the rules and regulations of the Securities and Exchange Commission, the condensed consolidated interim financial statements included herein have been prepared, without audit, by Susquehanna Media Co. (the “Company” or “Media”). The financial statements have been prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) for interim financial information and with the instructions to the Form 10-Q and Regulation S-X. Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States have been condensed or omitted; however, Media believes that the disclosures are adequate to make the information presented not misleading. The condensed consolidated financial statements included herein should be read in conjunction with the consolidated financial statements and the notes thereto included in Media’s Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission.

The condensed consolidated financial statements (the “financial statements”) include the accounts of Media and all its subsidiaries. All significant intercompany accounts and transactions have been eliminated.

In the opinion of management, the accompanying condensed consolidated interim financial statements contain all material adjustments (consisting only of normal recurring adjustments) necessary to present fairly Media’s consolidated financial position as of June 30, 2004 and the results of its operations for the three and six months ended June 30, 2004 and 2003 and its cash flows for the six months ended June 30, 2004 and 2003.

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results may differ from those estimates. Interim results are not necessarily indicative of results for the full year or future periods.

2. Recent Developments

Recent Accounting Pronouncements

In January 2003, the FASB issued Interpretation No. 46, “Consolidation of Variable Interest Entities, an interpretation of ARB No. 51” (“FIN 46”). FIN 46 addresses the consolidation by business enterprises of variable interest entities as defined in the Interpretation. FIN 46 applies immediately to variable interests in variable interest entities created after January 31, 2003, and to variable interests in variable interest entities obtained after January 31, 2003. In December 2003, the FASB issued FIN 46R, a revision to FIN 46, that delayed implementation of FIN 46 for entities other than special purpose entities. Media must adopt FIN 46R in 2005. The impact of this interpretation has not yet been determined.

In May 2003, the FASB issued Statement of Financial Accounting Standard No. 150, “Accounting for Certain Financial Instruments with Characteristics of both Liabilities and Equity” (“SFAS 150”). SFAS 150 requires certain financial instruments previously classified as equity to be classified as liabilities, or possibly assets, if they have certain characteristics. SFAS 150 is effective for financial instruments entered into or modified after May 31, 2003. A Media subsidiary has non-controlling interests that are subject to mandatory repurchase. However, the FASB has indefinitely deferred implementation of SFAS 150’s provisions related to these non-controlling interests.

Acquisitions

Acquisitions are accounted for as purchases. The purchase price of acquisitions are allocated to the tangible and intangible assets and to liabilities assumed at fair values. In determining fair value, Media makes estimates and assumptions, which it believes are reasonable, that affect the fair values. Independent valuations are utilized to value significant acquisitions. Operating results of acquisitions are included in the Condensed Consolidated Statements of Operations from their acquisition dates.

On April 1, 2004, Media purchased Jesscom, Inc.’s (“Jesscom”) sixty percent interest in 1051FM, LLC for $14.8 million cash. Media now completely owns and operates KFME-FM. Existing credit facilities were used to fund the acquisition. Under the terms of a joint operating agreement that terminated April 1, Media formerly sold commercial airtime on Radio Station KFME-FM and Jesscom had programmed and operated the station. KFME-FM is licensed to Garden City, Missouri and serves the Kansas City market. The purchase price has been substantially allocated to FCC license pending a final independent valuation.

On March 9, 2004, Susquehanna Media Co. (“Media”) purchased cable systems from RCN Telecom Services, Inc. (“RCN”) for $119.4 million cash. As of the date of acquisition, the systems served approximately 29,100 subscribers in eleven communities in and surrounding Carmel, New York with video, high-speed data and telephony services.

The purchase price has been allocated as follows based on an independent valuation (in thousands):


Tangible assets
Cable distribution and premises equipment	$	28,204
Other tangible assets		1,287
Intangible assets with determinable lives
Acquired subscriber base		33,980
Intangible assets with indefinite lives
Cable franchise values		55,535
Goodwill		414

Total	$	119,420

Purchase price adjustments and working capital prorations were expected to be finalized within ninety days after closing; however, that settlement period has been extended. The acquisition was funded using new credit facilities described under “New Facilities”.

RCN agreed to provide transition services to support telephony services for a period of time and to assist Media in migrating the video and high-speed data subscriber base to Media’s own billing, customer care and provisioning systems for additional fees. Fees for these expensed services were approximately $2.0 million through June 30, 2004.

The following amounts attributable to the Carmel acquisition were included in Media’s condensed consolidated balance sheet as of June 30, 2004 (in thousands):


Current assets	$	3,280
Property, plant and equipment, net		30,010
Intangible assets, net		86,502
Current liabilities		4,563

The following amounts attributable to the Carmel acquisition’s operations were included in Media’s condensed consolidated statement of operations from the acquisition date through June 30, 2004 (in thousands):


Revenues	$	9,957
Depreciation and amortization		5,453
Operating loss		(2,954	)
Interest expense		1,911

3. Long-term Debt

New Facilities

Media funded the Carmel acquisition on March 9, 2004 utilizing new credit facilities from a group of banks (“New Facilities”) totaling $600 million that replaced its prior $450 million senior credit facilities (“Old Facilities”). Proceeds from the New Facilities were used to repay all of the Old Facilities (approximately $195 million).

The New Facilities became effective March 9, 2004. They include a $200 million Revolving Credit Loan commitment, a $150 million Term A Loan and a $250 million Term B Loan. The New Facilities are guaranteed by Media’s subsidiaries and are collateralized by Media’s assets (except for real estate and vehicles), a pledge of the equity for all subsidiaries and a pledge of the Parent’s stock of Media.

The Revolving Credit Loan and Term A Loan borrowings bear interest based on either a base rate plus an applicable margin (0.0% - 1.0%) or on LIBOR plus an applicable margin (1.00% - 2.25%) based on leverage. Term B Loan borrowings bear interest based on either a base rate plus an applicable margin (0.50% - 0.75%) or LIBOR plus an applicable margin (1.75% - 2.00%) based on leverage. Interest is payable quarterly or on the maturity of a LIBOR-based borrowing. As of June 30, 2004, the effective interest rate on Revolving Credit Loan, Term Loan A and Term B Loan borrowings was 2.52%, 2.79% and 3.15%, respectively.

The Revolving Credit Loan commitment does not amortize and matures in March 2011. The Term A Loan begins amortizing in 2006 and matures in March 2011. The Term B Loan begins amortizing in 2005 and matures in March 2012. As of June 30, 2004, the following amounts were borrowed and available for borrowing (in millions):


	Borrowed		Available
Revolving Credit Loan	$	77	$	123
Term A Loan		150		—
Term B Loan		250		—

Totals	$	477	$	123

The New Facilities require Media to maintain ratios based on interest coverage, leverage and fixed charge coverage at prescribed levels. Media has consented to restrict its payment of dividends and management fees, investment transactions with affiliates, ownership changes, the sale of assets and the issuance of additional debt.

8.5% Senior Subordinated Notes Redemption

Media called its 8.5% Senior Subordinated Notes (“Notes”) on May 15, 2004. On May 17, 2004, a total of $162.75 million was paid to bondholders. The amount paid included the Notes’ $150.0 million principal balance, a $6.375 million call premium and $6.375 million of accrued interest. The statement of operations recognized a $9.1 million loss on debt extinguishment which included $2.7 million of unamortized deferred financing costs. The redemption was funded using Media’s New Facilities.

4. Radio Employee Stock Plan and Cable Performance Share Plan

Annually, on April 1, share values for the Radio Employee Stock Plan and the Cable Performance Share Plan are changed based on the results of the Parent’s annual independent valuation for ESOP purposes. On April 1, 2004, Media recognized compensation expense for the $1.5 million increase in the value of Cable Performance Share Plan shares. The $5.3 million increase in value of outstanding Radio Employee Stock Plan shares related to the increase in valuation was recognized as minority interests in the condensed consolidated statement of operations.

Media redeemed approximately $7.6 million of Radio Employee Stock Plan shares in May 2004 from retirees and employees. Approximately $2.9 million of the redeemed shares were exchanged for a note that will be paid out over two years. Existing credit facilities were utilized to fund the redemptions.

5. Broadcast Rights

On June 7, 2004, Media renewed its broadcast rights for San Francisco Giants games during the 2005 through 2009 baseball seasons. The contract provides for rights fees ranging from $7.6 million in 2005 to $8.7 million in 2009. Media concurrently invested an additional $1.5 million in the partnership that owns the team.

6. Segment Information

The Company’s business units have separate management teams and infrastructures that offer different products and services. The business units have been aggregated into three reportable segments; Radio, Cable and Other. Effective January 1, 2004, Internet access, transport and hosting activities became part of the Cable segment. These business segments are consistent with the Company’s management of these businesses and its financial reporting structure. Accounting policies, as described in the Company’s most recent audited financial statements, are applied consistently across all segments.

Segment information follows (in thousands):


	Radio		Cable			Other			Total
For the Three Months Ended June 30, 2004
Operating income (loss)	$	19,279	$	6,434		$	(1,328	)	$	24,385
Interest expense, net		1,382		3,498			3,110			7,990
Depreciation and amortization		1,745		9,373			102			11,220
Income (loss) before income taxes		15,892		(2,747	)		(3,926	)		9,219
Identifiable assets		436,051		343,545			126,468			906,064
Capital expenditures		1,104		10,228			62			11,394
For the Three Months Ended June 30, 2003
Operating income	$	18,315	$	8,542		$	238		$	27,095
Interest expense, net		1,780		2,651			3,554			7,985
Depreciation and amortization		1,400		5,478			74			6,952
Income (loss) before income taxes		16,419		5,892			(1,807	)		20,504
Identifiable assets		407,451		221,609			135,135			764,195
Capital expenditures		1,322		6,084			544			7,950


	Radio		Cable			Other			Total
For the Six Months Ended June 30, 2004
Operating income (loss)	$	27,782	$	12,778		$	(2,237	)	$	38,323
Interest expense, net		3,101		7,110			6,622			16,833
Depreciation and amortization		3,410		16,585			191			20,186
Income (loss) before income taxes		22,775		(15	)		(6,727	)		16,033
Identifiable assets		436,051		343,545			126,468			906,064
Capital expenditures		1,765		14,773			201			16,739
For the Six Months Ended June 30, 2003
Operating income (loss)	$	26,263	$	16,383		$	(428	)	$	42,218
Interest expense, net		3,264		4,905			6,341			14,510
Depreciation and amortization		3,046		11,687			125			14,858
Income (loss) before income taxes		22,869		11,479			(3,737	)		30,611
Identifiable assets		407,451		221,609			135,135			764,195
Capital expenditures		2,887		13,203			1,364			17,454

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cautionary Note Regarding Forward-Looking Statements

Some of the statements in this Form 10-Q, as well as statements made by us in filings with government regulatory bodies, including the Securities and Exchange Commission, and in periodic press releases and other public comments and communications, constitute “forward looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology, such as “believes,” “expects,” “may,” “will,” “should,” “estimates,” “intends,” “plans,” “approximately,” or “anticipates” or the negative thereof or other variations thereof or comparable terminology, or by discussion of strategies, each of which involves risks and uncertainties. We have based these forward-looking statements on our current expectations and projections about future events and trends affecting the financial condition of our business that may prove to be incorrect. These forward-looking statements relate to future events, our future financial performance, and involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance, achievements or industry results to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You should specifically consider the various factors identified in this report and in any other documents filed by us with the SEC that could cause actual results to differ materially from our forward-looking statements. All statements other than of historical facts included herein or therein, including those regarding market trends, our financial position, business strategy, projected plans and objectives of management for future operations, are forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results or performance to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such factors include, but are not limited to:

• general economic and business conditions, both nationally and in our markets;

• interest rate movements;

• terrorists’ acts or adverse reactions to United States anti-terrorism activities;

• expectations and estimates concerning future financial performance;

• the amount and timing of payments required under the Radio Employee Stock Plan and the Cable Performance Share Plan;

• acquisition opportunities and our ability to successfully integrate acquired businesses, properties or other assets and realize anticipated benefits of such acquisitions;

• our ability to successfully enter new lines of business, from time to time, such as telephony;

• financing plans and access to adequate capital on favorable terms;

• our ability to service our outstanding indebtedness and the impact such indebtedness may have on the way we operate our businesses;

• the impact of competition from other radio stations, media forms, communication service providers and telephony service providers;

• changes in accounting principles generally accepted in the United States and SEC rules and regulations;

• the impact of existing and future regulations affecting our businesses, including radio licensing and ownership rules and cable television regulations;

• the possible non-renewal of cable franchises;

• increases in programming costs;

• the accuracy of anticipated trends in our businesses, including those discussed in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” herein;

• advances in technology and our ability to adapt to and capitalize on such advances;

• decreases in our customers’ advertising and entertainment expenditures; and

• other factors over which we may have little or no control.

All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by this cautionary statement. Any forward-looking statement speaks only as of the date it was made, and except for our ongoing obligations to disclose material information as required by the federal securities laws, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks and uncertainties, the forward-looking events and circumstances discussed in this Form 10-Q might not transpire. You should also read carefully the factors described in the “Risk Factors” section of our annual report on Form 10-K for the year ended December 31, 2003.

Overview

Media is a diversified communications company with operations in radio broadcasting and cable television. We are the largest privately-owned radio broadcaster and the 11th largest radio broadcaster overall in the United States of America based on 2003 revenues. We are also the 18th largest cable television multiple system operator in the United States of America based on subscribers as of December 31, 2003. Through our subsidiary, SusQtech, we provide Internet content management, eCommerce and eProcurement solutions to clients in the mid-Atlantic region.

For the six months ended June 30, 2004, 56% of Media’s revenues were from Radio and 43% were from Cable.

Media’s outstanding common stock is owned by its corporate parent, Susquehanna Pfaltzgraff Co.

The Radio business focuses on acquiring, operating and developing radio stations in the United States’ 40 largest markets. Our Radio stations offer programming over a broad range of formats. Revenues are generated by broadcasting local advertising, national advertising and client events on our stations.

The Cable business provides a broad range of cable television, high-speed Internet access and telephony services to geographically clustered subscribers in small to medium-sized communities. Our Cable operations focus on providing subscribers with high-quality service offerings, superior customer service and attractive programming choices at reasonable rates. Cable’s revenues are generated by providing basic and expanded basic cable television service, digital cable services, premium services, pay-per-view services, high-speed Internet access and in certain areas, telephony services. Effective January 1, 2004, we merged parts of our BlazeNet operation that provided high-speed Internet access and Internet hosting into our cable operations.

Media’s operations for the six months ended June 30, 2004 included the following notable items:

- Cable acquired assets serving approximately 29,100 subscribers in the Carmel, New York area for $119.4 million cash. This transaction was Media’s largest acquisition to date.

- In conjunction with the Carmel acquisition, Media replaced its previous senior secured credit facility with a $600 million senior secured credit facility (“New Facilities”).

- In May 2004, Media used its New Facilities to fund the redemption of its $150 million 8.5% Senior Subordinated Notes (“Notes”). A $9.1 million loss on extinguishment was recognized which included a $6.4 million call premium paid to bondholders and the $2.7 million write-off of unamortized deferred financing costs.

- Media acquired total ownership of 1051FM, LLC on April 1 by purchasing Jesscom, Inc.’s sixty percent interest for approximately $14.8 million cash, using existing credit facilities.

- Transition costs and higher depreciation and amortization related to the Carmel acquisition depressed cable operating income.

- Cash provided by operating activities for the six months was $4.6 million higher than 2003.

- An increase in the value of the radio and cable businesses, according to an independent valuation performed for Susquehanna Pfaltzgraff Co.’s ESOP, increased minority interests by $5.3 million for the Radio segment and increased general and administrative deferred compensation expenses by $1.5 million for the Cable and Other segments as of April 1, 2004.

Results of Operations

The following table summarizes Media’s consolidated historical results of operations and consolidated historical results of operations as a percentage of revenues for the three and six months ended June 30, 2004 and 2003:


	Three months ended June 30, 2004
(in millions)	Radio				Cable				Other					Total

Revenues	$	64.2	100.0	%	$	46.6	100.0	%	$	0.5		100.0	%	$	111.3		100.0	%
Operating expenses:
Operating and programming		20.5	31.9	%		21.5	46.1	%		0.8		160.0	%		42.8		38.5	%
Selling		9.7	15.1	%		1.3	2.8	%		0.2		40.0	%		11.2		10.1	%
General and administrative		12.9	20.1	%		7.9	17.0	%		0.9		180.0	%		21.7		19.5	%
Depreciation and amortization		1.8	2.8	%		9.4	20.2	%		0.1		20.0	%		11.3		10.1	%

Total operating expenses		44.9	69.9	%		40.1	86.1	%		2.0		400.0	%		87.0		78.2	%

Operating income (loss)	$	19.3	30.1	%	$	6.5	13.9	%	$	(1.5	)	(300.0	)%		24.3		21.8	%

Other income (expense)
Interest expense															(8.0	)	(7.2	)%
Interest income from loan to parent															1.7		1.5	%
Loss on extinguishment of debt and other															(8.8	)	(7.9	)%
Provision for income taxes															(3.5	)	(3.1	)%
Minority interests															(6.2	)	(5.5	)%

Net loss														$	(0.5	)	(0.4	)%


	Three months ended June 30, 2003
(in millions)	Radio				Cable				Other				Total

Revenues	$	62.6	100.0	%	$	34.0	100.0	%	$	2.5	100.0	%	$	99.1		100.0	%
Operating expenses:
Operating and programming		21.2	33.9	%		15.0	44.1	%		1.6	64.0	%		37.8		38.1	%
Selling		9.3	14.9	%		0.8	2.4	%		0.4	16.0	%		10.5		10.6	%
General and administrative		12.4	19.8	%		4.2	12.3	%		0.2	8.0	%		16.8		17.0	%
Depreciation and amortization		1.4	2.2	%		5.5	16.2	%		—	—	%		6.9		7.0	%

Total operating expenses		44.3	70.8	%		25.5	75.0	%		2.2	88.0	%		72.0		72.7	%

Operating income	$	18.3	29.2	%	$	8.5	25.0	%	$	0.3	12.0	%		27.1		27.3	%

Other income (expense)
Interest expense														(8.0	)	(8.1	)%
Interest income from loan to parent														1.7		1.7	%
Other expense														(0.3	)	(0.3	)%
Provision for income taxes														(7.9	)	(7.9	)%
Minority interests														(3.1	)	(3.1	)%

Net income													$	9.5		9.6	%


	Six months ended June 30, 2004
(in millions)	Radio				Cable				Other					Total

Revenues	$	110.9	100.0	%	$	85.7	100.0	%	$	1.6		100.0	%	$	198.2		100.0	%
Operating expenses:
Operating and programming		36.1	32.5	%		39.8	46.4	%		1.5		93.8	%		77.4		39.1	%
Selling		17.9	16.1	%		2.7	3.2	%		0.4		25.0	%		21.0		10.6	%
General and administrative		25.7	23.2	%		13.8	16.1	%		1.8		112.5	%		41.3		20.8	%
Depreciation and amortization		3.4	3.1	%		16.6	19.4	%		0.2		12.5	%		20.2		10.2	%

Total operating expenses		83.1	74.9	%		72.9	85.1	%		3.9		243.8	%		159.9		80.7	%

Operating income (loss)	$	27.8	25.1	%	$	12.8	14.9	%	$	(2.3	)	(143.8	)%		38.3		19.3	%

Other income (expense)
Interest expense															(16.8	)	(8.5	)%
Interest income from loan to parent															3.3		1.7	%
Loss on extinguishment of debt and other															(8.8	)	(4.4	)%
Provision for income taxes															(6.1	)	(3.1	)%
Minority interests															(6.9	)	(3.5	)%

Net income														$	3.0		1.5	%


	Six months ended June 30, 2003
(in millions)	Radio				Cable				Other					Total

Revenues	$	107.5	100.0	%	$	67.0	100.0	%	$	5.1		100.0	%	$	179.6		100.0	%
Operating expenses:
Operating and programming		36.6	34.0	%		29.1	43.4	%		3.1		60.8	%		68.8		38.3	%
Selling		17.5	16.3	%		1.4	2.1	%		0.8		15.7	%		19.7		11.0	%
General and administrative		24.1	22.4	%		8.4	12.5	%		1.5		29.4	%		34.0		18.9	%
Depreciation and amortization		3.0	2.8	%		11.7	17.5	%		0.2		3.9	%		14.9		8.3	%

Total operating expenses		81.2	75.5	%		50.6	75.5	%		5.6		109.8	%		137.4		76.5	%

Operating income (loss)	$	26.3	24.5	%	$	16.4	24.5	%	$	(0.5	)	(9.8	)%		42.2		23.5	%

Other income (expense)
Interest expense															(14.5	)	(8.1	)%
Interest income from loan to parent															3.4		1.9	%
Other expense															(0.6	)	(0.3	)%
Provision for income taxes															(11.6	)	(6.5	)%
Minority interests															(4.0	)	(2.2	)%

Net income														$	14.9		8.3	%

Three Months Ended June 30, 2004 Compared to the Three Months Ended June 30, 2003

Consolidated

Revenues. Consolidated revenues increased $12.2 million or 12% from 2003 to 2004. Radio and Cable revenues were 58% and 42% of consolidated revenues, respectively.

Operating and programming expenses. Operating and programming expenses increased $5.0 million or 13% from 2003 to 2004. The entire increase in operating and programming expense occurred in the Cable segment and was related to the Carmel, New York cable systems acquisition and the merger of the BlazeNet Internet Service Provider operation into Cable, which was previously included in the Internet and Other segment.

General and administrative expenses. General and administrative expenses increased $4.9 million or 29% from 2003 to 2004. Radio and Cable general and administrative expenses were 59% and 36% of consolidated general and administrative expenses, respectively. Approximately 76% of the increase in general and administrative expenses was incurred in the Cable segment. The increase in Cable can be attributed to the Carmel acquisition, deferred compensation related to the Cable Performance Share Plan and to costs associated with the consolidation of the customer care operation in York, Pennsylvania. Increased general and administrative costs in the Other segment were caused by recognition of deferred compensation expense related to the Cable Performance Share Plan.

Operating income. Operating income decreased $2.8 million or 10% from 2003 to 2004, largely due to the increase in Cable’s operating, general and administrative and depreciation and amortization expenses.

Net loss. Net income decreased $10.0 million or 105% from net income of $9.5 million in 2003 to a net loss of $0.4 million in 2004. The decrease in net income is the result of decreased operating income in Cable and other expense of $9.1 million related to the early retirement of the Notes. The effective rate for income taxes did not change significantly between 2003 and 2004. The $5.1 million increase in the valuation for Radio Employee Stock Plan shares on April 1, 2004 increased minority interests.

Depreciation and amortization. Depreciation and amortization increased $4.4 million or 64% from 2003 to 2004. Cable’s acquisition of the Carmel cable systems and the impact of plant rebuilds and infrastructure improvements to support growing cable modem and digital video service revenues were responsible for the increase.

Interest expense. Interest expense was unchanged from 2003 to 2004. Interest expense from increased debt to acquire the Carmel, New York cable systems and the remaining interest in 1051FM, LLC was offset by a reduction in the effective interest rate due to the redemption of the Notes on May 15, 2004. The Notes were redeemed using Term A Loan (which had a 2.8% interest rate as of June 30, 2004). The $9.1 million charge included the call premium and the write-off of the Notes’ unamortized deferred financing costs.

Radio Segment

Revenues. Radio revenues increased $1.6 million or 3% from 2003 to 2004 largely on improvement in our Atlanta, San Francisco and Kansas City operations and the impact of WSOX-FM (acquired August 2003). On a same stations basis (excluding WSOX-FM) revenues increased $0.7 million or 1%.

Operating and programming expenses. Operating and programming expenses decreased $0.7 million or 3% due to low inflationary pressure and increased operating efficiencies.

Operating income. Operating income increased $1.0 million or 5% from 2003 to 2004. On a same stations basis, Radio operating income increased $0.9 million or 5% from 2003 to 2004. Operating income increased over 2003 in the Atlanta, Kansas City, San Francisco and York markets.

Cable Segment

Revenues. Cable revenues increased $12.6 million or 37% from 2003 to 2004. As of January 1st, BlazeNet’s Internet Service Provider access and hosting operations that were previously reported within the Internet and Other segment were merged into Cable’s operation. Other Internet-related services remain in the Other segment. The change in segment composition reflects the broader communications scope of Cable’s operations and the resulting management realignment. Revenues for BlazeNet totaled $1.5 million for the three months ended June 30, 2004.

On March 9, 2004, Media acquired cable systems serving Carmel, New York. Approximately $8.3 million of revenue was generated by the Carmel systems for the quarter. On a same systems basis (excluding BlazeNet and Carmel, New York revenues), revenues increased $2.8 million or 8% from 2003 to 2004. Increasing penetration of high-speed Internet access and basic/expanded basic rate increases were responsible for the improvement in revenues.

Operating and programming expenses. Cable’s operating and programming expenses increased $6.5 million or 43% from 2003 to 2004, primarily due to Carmel. On a same systems basis, operating and programming expense increased $1.3 million or 9%. Direct expenses related to delivery of our high-speed Internet access product over cable modems caused the majority of the increase in costs.

General and administrative expenses. Cable general and administrative expenses increased $3.7 million or 88% from 2003 to 2004. On a same systems basis, general and administrative expenses increased $1.9 million or 47% from 2003. Increased general and administrative expenses were primarily from the efforts to centralize Cable’s customer care operations in York, Pennsylvania and deferred compensation expense related to the current year change in the price of Cable Performance Shares. The increased costs to centralize customer care are expected to continue through the third quarter. Carmel transition expenses incurred in second quarter were approximately $1.6 million. Media will assume functions provided by RCN in several phases through January 2005 when the transition will be completed. The Contractual Cash Obligations table in the Liquidity and Capital Resources section of this report includes the costs for this transition.

Depreciation and amortization. Depreciation and amortization increased $3.9 million or 71% from 2003 to 2004 due to the depreciation of the tangible assets and amortization of the customer list for the Carmel acquisition and the effect of cable plant rebuilds completed after June 2003.

Operating income. Cable operating income decreased $2.0 million or 24% from 2003 to 2004. On a same systems basis, Cable operating income decreased $0.4 million or 5% from 2003 to 2004. The decreased operating income is attributable to the acquisition of the Carmel cable systems (operating loss of $1.7 million in second quarter 2004), higher general and administrative expenses and higher depreciation and amortization from rebuilds.

Six Months Ended June 30, 2004 Compared to the Six Months Ended June 30, 2003

Consolidated

Revenues. Consolidated revenues increased $18.6 million or 10% from 2003 to 2004. Radio and Cable revenues were 56% and 43% of consolidated revenues, respectively.

Operating and programming expenses. Operating and programming expenses increased $8.6 million or 13% from 2003 to 2004. The entire increase in operating and programming expense occurred in the Cable segment primarily due to the Carmel, New York cable system acquisition and the merger of the BlazeNet ISP operation into Cable.

General and administrative expenses. General and administrative expenses increased $7.3 million or 21% from 2003 to 2004. Radio and Cable general and administrative expenses were 62% and 33% of consolidated general and administrative expenses, respectively. Approximately 74% of the increase in general and administrative expenses was incurred in the Cable segment. The increase in Cable can be attributed to the Carmel acquisition, deferred compensation related to the Cable Performance Share Plan and to costs associated with the consolidation of the customer care operation in York, Pennsylvania. The Other segment also incurred deferred compensation expense related to the Cable Performance Share Plan.

Operating income. Operating income decreased $3.9 million or 9% from 2003 to 2004, largely due to the increase in Cable’s operating, general and administrative and depreciation and amortization expenses.

Net income. Net income decreased $11.9 million or 80% from 2003 to 2004. The decrease in net income is the result of decreased operating income in Cable and other expense of $9.1 million related to the early retirement of the Notes. The effective rate for income taxes did not change significantly between 2003 and 2004. The $5.1 million increase in the valuation for Radio Employee Stock Plan shares on April 1, 2004 increased minority interests.

Depreciation and amortization. Depreciation and amortization increased $5.3 million or 36% from 2003 to 2004. Cable’s acquisition of the Carmel cable systems and the impact of plant rebuilds and infrastructure improvements to support growing cable modem and digital video service revenues were responsible for the increase.

Interest expense. Interest expense increased $2.3 million or 16% from 2003 to 2004. Interest expense from increased debt to acquire the Carmel, New York cable systems and the remaining interest in 1051FM, LLC was offset by a reduction in the effective interest rate related to the call of the Notes on May 15, 2004. The Notes’ redemption was funded by the New Facilities’ Term A Loan (which had a 2.8% interest rate at June 30, 2004).

Radio Segment

Revenues. Radio revenues increased $3.4 million or 3% from 2003 to 2004 largely on improvements in our Atlanta, Kansas City and San Francisco operations and the impact of WSOX-FM (acquired August 2003). On a same stations basis (excluding WSOX-FM) revenues increased $1.9 million or 2%.

Operating and programming expenses. Operating and programming expenses decreased due to operating efficiencies and low inflationary pressure on expenses.

General and administrative expenses. General and administrative expenses increased $1.6 million or 7% from 2003 to 2004. Approximately 57% of the increase in Radio general and administrative expenses was caused by the increase in ESOP expense caused by the September 2003 change in allocation methodology.

Operating income. Operating income increased $1.5 million or 6% from 2003 to 2004. On a same stations basis, Radio operating income increased $1.6 million or 6% from 2003 to 2004. Operating income increased over 2003 in the Atlanta, Kansas City and York markets.

Cable Segment

Revenues. Cable revenues increased $18.7 million or 28% from 2003 to 2004. On a same systems basis (excluding BlazeNet and Carmel, New York revenues), revenues increased $5.7 million or 9% from 2003 to 2004. Increasing penetration of high-speed Internet access and basic/expanded basic rate increases were responsible for the improvement in revenues on a same systems basis.

Operating and programming expenses. Cable’s operating and programming expenses increased $10.7 million or 37% from 2003 to 2004, primarily due to Carmel. On a same systems basis, operating and programming expense increased $3.6 million or 12%. Approximately 50% of the increase in operating and programming costs relates to our increasing cost of acquired programming from both rate increases imposed by program owners and from the launch of new services. The direct costs for delivery of high-speed Internet access increased 40% or slightly less than the 43% growth in high-speed data revenues on a same systems basis. Remaining operating expenses changed ratably with revenues.

General and administrative expenses. Cable general and administrative expenses increased $5.4 million or 64% from 2003 to 2004. On a same systems basis, general and administrative expenses increased $3.0 million or 36% from 2003. Similar to the second quarter, increased general and administrative expenses were primarily from the efforts to centralize Cable’s customer care operations in York, Pennsylvania and deferred compensation expense related to the current year change in the price of Cable Performance Shares. Carmel transition expenses incurred from March 9, 2004 through June 30, 2004 were approximately $2.0 million. Media will assume functions provided by RCN in several phases through January 2005 when the transition will be completed. The Contractual Cash Obligations table in the Liquidity and Capital Resources section of this report includes the costs for this transition.

Depreciation and amortization. Depreciation and amortization increased $4.9 million or 42% from 2003 to 2004 due to depreciation on tangible assets and amortization of customer lists for the Lawrenceburg (acquired April 1, 2003) and Carmel acquisitions and the effect of cable plant rebuilds completed after June 2003.

Operating income. Cable operating income decreased $3.6 million or 22% from 2003 to 2004. On a same systems basis, Cable operating income decreased $0.7 million or 4% from 2003 to 2004. Decreased operating income is attributable to the acquisition of the Carmel cable systems (operating loss of $2.9 million from March 9, 2004 through June 30, 2004), higher programming, general and administrative expenses and depreciation and amortization expenses.

Liquidity and Capital Resources

The Company’s primary sources of liquidity are cash flow from operations, borrowings under its senior credit facilities and other borrowings. The Company’s future needs for liquidity arise primarily from ongoing operations, capital expenditures, potential acquisitions of radio stations and cable systems, potential repurchases of common stock, and interest payable on outstanding indebtedness and its senior credit facilities. From time to time, as market conditions permit, we may also access the capital markets with debt or equity financing.

Net cash provided by operating activities was $38.6 million for the six months ended June 30, 2004. The Company’s net cash provided by operating activities was generated by normal operations. Although net income decreased for the six months compared to 2003, cash provided by operating activities increased $4.6 million over 2003.

Net cash used by investing activities was $145.7 million for the six months ended June 30, 2004. On March 9, 2004, Media acquired the assets of cable systems serving Carmel, New York for $119.4 million cash. On April 1, 2004, Media purchased the remaining sixty percent interest in 1051FM, LLC from Jesscom, Inc. for $14.8 million cash. In conjunction with renewal of radio’s broadcast rights for the San Francisco Giants’ baseball games, Radio invested an additional $1.5 million in the partnership that owns the team. On a cost basis, Radio’s investment in the Giants was $4.0 million as of June 30, 2004. Capital expenditures, excluding acquisitions, were $16.7 million and $17.5 million for the six months ended June 30, 2004 and 2003, respectively. Capital expenditures were primarily used to upgrade and maintain our cable systems and centralize customer care operations. Media expects to make capital expenditures of $26.8 million during the remainder of 2004, primarily for cable systems upgrades. We expect to utilize our New Facilities and cash flow generated from operations to fund cable systems upgrades.

Net cash provided by financing activities was $106.7 million for the six months ended June 30, 2004. Coincident with the acquisition of the Carmel, New York cable systems on March 9, 2004, Media replaced its senior secured credit facilities with the New Facilities. The New Facilities’ Revolving Credit Loan had $122.8 million available at June 30, 2004.

Media redeemed approximately $7.6 million of Radio Employee Stock Plan shares in May 2004 from employees. Approximately $2.9 million of the redeemed shares were exchanged for a note to be paid out over two years. Existing credit facilities were utilized to fund the redemptions.

The following tables reflect our contractual cash obligations as of June 30, 2004 in the respective periods in which they are due (in thousands):


	Total
Contractual Cash	Amounts
Obligations	Committed		2004		2005		2006		2007		2008		Thereafter
Long-term debt	$	630,249	$	17	$	3,368	$	15,246	$	23,168	$	30,625	$	557,825
Broadcast rights		52,117		5,367		10,650		11,200		8,000		8,250		8,650
RCN transition		3,675		3,150		525		—		—		—		—
Operating leases		34,196		5,176		5,042		4,870		4,375		3,207		11,526

Total	$	720,237	$	13,710	$	19,585	$	31,316	$	35,543	$	42,082	$	578,001

Media was in compliance with its loan covenants, as each is defined under the New Facilities, as of June 30, 2004. A summary of the most restrictive covenants, the required covenant value and the corresponding actual value follows:


Covenant Test	Actual Value
Fixed charge coverage ratio must be at least 1.10		1.87
Maximum consolidated total leverage ratio may not exceed 6.50		4.35
Interest coverage ratio must be at least 2.00		4.92

Our New Facilities include a provision that allows our lender to refuse additional borrowings if our financial condition suffers a material adverse change. Violation of covenants under the New Facilities could result in a cross-default of our 7.375% Senior Subordinated Notes (“7.375% Notes”). A default under the 7.375% Notes could result in a default under our New Facilities. Any such defaults would permit our lenders and noteholders to accelerate payment of the debt which would likely have a material adverse impact on our financial condition and results of operations.

Media believes funds generated from operations and funds available from our New Facilities will be sufficient to finance its current operations, its debt service obligations, and its planned capital expenditures. From time to time, Media evaluates potential acquisitions of radio stations and cable television systems. In connection with future acquisition opportunities, Media may incur additional debt or issue additional equity or debt securities depending on market conditions and other factors. Except as disclosed in this Form 10-Q, Media has no current commitments or agreements with respect to any material acquisitions.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Media monitors and evaluates changes in market conditions on a regular basis. Based upon the most recent review, management has determined that the redemption of the Notes has affected market risk since $150 million of formerly fixed interest rate debt is now subject to changes in variable interest rates.

As of June 30, 2004, we had $477.2 million in variable rate debt and $150 million in fixed rate debt. The fair value of the variable rate debt approximates its carrying value. Variable rate debt matures as follows (in thousands):


2005	$	1,875
2006		13,750
2007		23,125
2008		30,625
2009		38,125
2010		45,625
2011		265,325
2012		58,750

The maturities shown above reflect debt in place at June 30, 2004. Our interest rate exposure is primarily impacted by changes in LIBOR rates. At June 30, 2004, the weighted average interest rate for the variable rate debt was 2.9%. If LIBOR rates increased 1%, and sustained that increased rate for an entire year, annual interest expense on variable rate debt incurred as of June 30, 2004 would increase by $4.8 million.

ITEM 4. CONTROLS AND PROCEDURES

Pursuant to the Securities Exchange Act of 1934, we carried out an evaluation, with the participation of our management, including our principal executive officer and principal financial officer, of the effectiveness of our disclosure controls and procedures under the Securities Exchange Act of 1934 as of the end of the period covered by this report. Based upon that evaluation, our principal executive officer and principal financial officer, concluded that our disclosure controls and procedures are effective in timely alerting them to material information relating to us required to be included in our periodic SEC filings. There has been no change in our internal control over financial reporting during the quarter ended June 30, 2004 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. Management acknowledges that any system of internal control over financial reporting, however well constructed and monitored, can only provide a reasonable assurance that the objectives of that control system are met and that the maintenance and monitoring of such control system is an ongoing process. Accordingly, the Company’s internal control over financial reporting may change in the future.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

On July 29, 2004, Bridge Capital Investors II sued Susquehanna Radio Corp., a Media subsidiary, for $10.0 million alleging breach of contract and unjust enrichment in connection with Media’s acquisition of Radio Station WHMA-FM. The suit was filed in Federal District Court for the Northern District of Georgia. The station was originally licensed to Anniston, Alabama then subsequently moved into the Atlanta, Georgia metropolitan area. Although Management cannot predict the outcome of this matter, it believes that the action is without merit because all conditions precedent to the $10.0 million payment were not met.

ITEM 5. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits Filed Herewith:

31.1 Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 by Peter P. Brubaker.

31.2 Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 by John L. Finlayson.

32.1 Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 by Peter P. Brubaker.

32.2 Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 by John L. Finlayson.

(b) Reports on Form 8-K:

• The Company furnished a Form 8-K on April 1, 2004 under Item 12. Results of Operations and Financial Condition announcing fourth quarter 2003 results and a conference call.

• The Company furnished a Form 8-K on May 14, 2004 under Item 12. Results of Operations and Financial Condition announcing first quarter 2004 results and a conference call.


PART I - FINANCIAL INFORMATION
Item 1. Financial Statements			2
Condensed Consolidated Balance Sheets			2
Condensed Consolidated Statements of Operations			3
Condensed Consolidated Statements of Cash Flows			4
Notes to Condensed Consolidated Financial Statements			5
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations			10
Item 3. Quantitative and Qualitative Disclosures About Market Risk			18
Item 4. Controls and Procedures			18
PART II - OTHER INFORMATION
Item 1. Legal Proceedings			19
Item 5. Exhibits and Reports on Form 8-K			19
Signature			20


August 13, 2004	SUSQUEHANNA MEDIA CO.

	By:	/s/ John L. Finlayson

		John L. Finlayson
		Vice President and Principal Financial and Accounting Officer

	a.		Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

	b.		Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

	c.		Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

	a.		All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

	b.		Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

	a.		All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

	b.		Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

•		general economic and business conditions, both nationally and in our markets;

•		interest rate movements;

•		terrorists’ acts or adverse reactions to United States anti-terrorism activities;

•		expectations and estimates concerning future financial performance;

•		the amount and timing of payments required under the Radio Employee Stock Plan and the Cable Performance Share Plan;

•		acquisition opportunities and our ability to successfully integrate acquired businesses, properties or other assets and realize anticipated benefits of such acquisitions;

•		our ability to successfully enter new lines of business, from time to time, such as telephony;

•		financing plans and access to adequate capital on favorable terms;

•		our ability to service our outstanding indebtedness and the impact such indebtedness may have on the way we operate our businesses;

•		the impact of competition from other radio stations, media forms, communication service providers and telephony service providers;

•		changes in accounting principles generally accepted in the United States and SEC rules and regulations;

•		the impact of existing and future regulations affecting our businesses, including radio licensing and ownership rules and cable television regulations;

•		the possible non-renewal of cable franchises;

•		increases in programming costs;

•		the accuracy of anticipated trends in our businesses, including those discussed in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” herein;

•		advances in technology and our ability to adapt to and capitalize on such advances;

•		decreases in our customers’ advertising and entertainment expenditures; and

•		other factors over which we may have little or no control.

	-		Cable acquired assets serving approximately 29,100 subscribers in the Carmel, New York area for $119.4 million cash. This transaction was Media’s largest acquisition to date.

	-		In conjunction with the Carmel acquisition, Media replaced its previous senior secured credit facility with a $600 million senior secured credit facility (“New Facilities”).

	-		In May 2004, Media used its New Facilities to fund the redemption of its $150 million 8.5% Senior Subordinated Notes (“Notes”). A $9.1 million loss on extinguishment was recognized which included a $6.4 million call premium paid to bondholders and the $2.7 million write-off of unamortized deferred financing costs.

	-		Media acquired total ownership of 1051FM, LLC on April 1 by purchasing Jesscom, Inc.’s sixty percent interest for approximately $14.8 million cash, using existing credit facilities.

	-		Transition costs and higher depreciation and amortization related to the Carmel acquisition depressed cable operating income.

	-		Cash provided by operating activities for the six months was $4.6 million higher than 2003.

	-		An increase in the value of the radio and cable businesses, according to an independent valuation performed for Susquehanna Pfaltzgraff Co.’s ESOP, increased minority interests by $5.3 million for the Radio segment and increased general and administrative deferred compensation expenses by $1.5 million for the Cable and Other segments as of April 1, 2004.

	31.1		Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 by Peter P. Brubaker.

	31.2		Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 by John L. Finlayson.

	32.1		Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 by Peter P. Brubaker.

	32.2		Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 by John L. Finlayson.

	•		The Company furnished a Form 8-K on April 1, 2004 under Item 12. Results of Operations and Financial Condition announcing fourth quarter 2003 results and a conference call.

	•		The Company furnished a Form 8-K on May 14, 2004 under Item 12. Results of Operations and Financial Condition announcing first quarter 2004 results and a conference call.

	1.		I have reviewed this Quarterly Report on Form 10-Q for the quarter ended June 30, 2004 of Susquehanna Media Co.;

	2.		Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

	3.		Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

	4.		The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:


		/s/ John L. Finlayson

		John L. Finlayson
		Vice President and CFO