8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of report (date of earliest event reported):
November 30, 2006

SUN NEW MEDIA INC.

(Exact name of registrant as specified in its charter)

Minnesota	000-26347	410985135
(State or other jurisdiction of incorporation)	(Commission File No.)	(I.R.S. Employer Identification No.)

Fourth Floor
1120 Avenue of the Americas
New York NY 10036
(Address of principal executive offices)

Company’s telephone number, including area code:
1-888-865-0901 ext. 322

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

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TABLE OF CONTENTS

EXHIBIT 99.1

Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.

     On November 30, 2006, the Board of Directors of Sun New Media, Inc. (the “Company”) elected Mr. Walt Beach to serve on the Board of Directors of the Company, effective December 5, 2006. The Board of Directors has determined that Mr. Beach is an independent director.

Mr. Beach will serve as the Chairman of the Company’s Compensation Committee and as a member of its Audit Committee and Nominating & Governance Committee.

As a member of the Company’s Board of Directors, Mr. Beach is entitled to annual compensation of $2,000 per month until June 30, 2007. From July 1, 2007, Mr. Beach will be receive the following compensation:

• $30,000 cash per year, paid as a quarterly retainer

• $1,000 cash for each board meeting or committee meeting attended

• An initial stock option grant of 25,000 options, vesting 50% at grant and 50% after 12 months

• 20,000 stock options per year, vesting immediately

• Compensation Chair payment of $5,000 per year, paid as a quarterly retainer

A press release dated December 5, 2006 announcing Mr. Beach’s appointment is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

Item 9.01 Financial Statements and Exhibits.

     (d) Exhibits

Exhibit No.	Description
99.1	Press Release dated December 5, 2006, announcing the appointment of Walt Beach as director.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Current Report on Form 8-K to be signed on its behalf by the undersigned hereunto duly authorized.

Date: December 6, 2006

Sun New Media, Inc.
By:	/s/ Thomas A. Schuler
Thomas A. Schuler
Chief Financial Officer

EXHIBIT INDEX

Exhibit No.	Description
99.1	Press Release dated December 5, 2006, announcing the appointment of Walt Beach as director.

EX-99.1

Exhibit 99.1

Sun New Media Appoints Seasoned Wall Street Executive as Independent Director

New York, NY- (PR Newswire) — December 5, 2006 – Sun New Media Inc. (OTCBB: SNMD), announced today that Walt Beach, Managing Director of Beach Investment Counsel, Inc. and Beach Investment Management LLC has joined Sun New Media’s Board of Directors and will serve as its Compensation Committee Chairman.

Mr. Beach is a skilled Wall Street executive with over fifteen years experience in financial management and analysis with U.S. public companies. He has worked as an economic analyst/consultant and investment manager across various economic sectors, including finance, media, real estate, and health care. His public company Board experience includes seats on the Boards of Bancorp Bank (NASDAQ TBBK) and Resource Capital Corp (NYSE RSO), where he serves both companies as Compensation Committee Chairman and financial expert of the Audit Committee.

“It is my privilege to welcome Walt to our Board of Directors with the responsibility of chairing our compensation committee and adding to our financial oversight. Walt is a seasoned Wall Street executive with in-depth financial wisdom and an acute understanding of what it takes for developing companies to succeed in the US public markets,” commented Dr. Bruno Wu, Executive Chairman and CEO of Sun New Media Inc. “Walt has an exceptional record of leading young companies through changing industry and market environments to success, and I am confident that he will prove a tremendous asset to us going forward.”

About Sun New Media Inc.

Sun New Media is a leading Chinese multi-media powered marketing and channel management company. Sun New Media builds e-enabled distribution systems, transaction platforms and business communities in fast growing Chinese vertical markets, connecting buyers and sellers with a suite of turnkey digital media, e-commerce, and information management solutions. Companies leverage Sun New Media’s web-based business media communities to access vital industrial intelligence and forge trading relationships with suppliers and buyers that promote cost efficiencies and increased distribution reach. Learn more at www.sunnewmedia.net

This press release includes statements that may constitute “forward-looking” statements, usually containing the word “believe,” “estimate,” “project,” “expect,” “plan,” “anticipate” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of Sun New Media’s product and services in the marketplace, competitive factors and changes in regulatory environments. , These and other risks relating to Sun New Media’s business are set forth in Sun New Media’s Annual Report on Form 10-KSB filed with the Securities and Exchange Commission on June 30, 2006, and other reports filed from time to time with the Securities and Exchange Commission. By making these forward-looking statements, Sun New Media disclaims any obligation to update these statements for revisions or changes after the date of this release.

Contact
Thomas A. Schuler, Chief Financial Officer
Telephone: (212) 626-6744
Email: tom.schuler@sunnewmedia.net