8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

Date of report (date of earliest event reported): August 18, 2006

SUN NEW MEDIA INC.

(Exact name of registrant as specified in its charter)

Minnesota
(State or other jurisdiction of
incorporation) 000-26347
(Commission File No.) 410985135
(I.R.S. Employer Identification
No.)

Fourth Floor
1120 Avenue of the Americas
New York NY 10036
(Address of principal executive offices)

Registrant’s telephone number, including area code:
1-888-865-0901 ext. 322

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

TABLE OF CONTENTS

	Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.
	Item 9.01 Financial Statements and Exhibits
SIGNATURES
EXHIBIT 99.1

Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.

On August 18, 2006, the Board of Directors of Sun New Media (the “Registrant”) accepted the resignation of Mr. Qi Yang as a director of the Registrant. Mr. Yang’s resignation became effective immediately.

The press release announcing Mr. Yang’s resignation is furnished herewith as Exhibit 99.1

Item 9.01 Financial Statements and Exhibits

(d) Exhibits

Exhibit No.	Description
99.1	Press Release dated August 23, 2006 announcing the Resignation of Mr. Qi Yang

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: August 24, 2006

SUN NEW MEDIA INC.
By:	/s/ Frank Zhao
	Frank Zhao
	Chief Financial Officer

INDEX TO EXHIBITS

Exhibit No.	Description
99.1	Press Release dated August 23, 2006 announcing the Resignation of Mr. Qi Yang

EX-99.1

Exhibit 99.1

Sun New Media Announces
Board of Director Resignation

Wednesday August 23, 4:01 pm ET

NEW YORK, Aug. 23 /PRNewswire-FirstCall/ — Sun New Media Inc. (OTC Bulletin Board: SNMD - News), a Chinese Internet based marketing, information and transactional services company linking businesses with businesses, announced today that Yang Qi has resigned from the Company’s board of directors. The resignation did not result from any disagreement with the Company concerning any matter relating to the Company’s operations, policies or practices. Mr. Yang chose to step down in order to focus on his other business endeavors in China, including a major highway project with the Hubei Provincial government.

Mr. Yang is the former Chairman of Focus Channel Development Company Ltd, a leading beverage sales force and channel management services company that was acquired by Sun New Media in the fiscal first quarter of 2007. Concurrent with the acquisition, Sun New Media appointed him to the board of directors on May 11, 2006.

Dr. Bruno Wu, Chairman of the Board of Sun New Media stated, “Mr. Yang leaves behind a proud legacy of key management individuals who were trained under his leadership at Focus Channel Development. These individuals have already been fully transferred over to Sun New Media. Though Mr. Yang was not involved in the day-to-day management of Focus Channel Development, he laid the foundation for a very strong corporate culture and built a solid and highly effective management team. We thank Mr. Yang for his contribution to the Company and wish him the best in his future endeavors.”

About Sun New Media Inc.

Sun New Media is a leading Chinese multi-media powered marketing and channel management company. Sun New Media builds e-enabled distribution systems, transaction platforms and business communities in fast growing Chinese vertical markets, connecting buyers and sellers with a suite of turnkey digital media, e-commerce, and information management solutions. Companies leverage Sun New Media’s web-based business media communities to access vital industrial intelligence and forge trading relationships with suppliers and buyers that promote cost efficiencies and increased distribution reach. Learn more at www.sunnewmedia.net.

This press release includes statements that may constitute “forward- looking” statements, usually containing the word “believe,” “estimate,” “project,” “expect,” “plan,” “anticipate” or similar expressions. Forward- looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of Sun New Media’s product and services in the marketplace, competitive factors and changes in regulatory environments. , These and other risks relating to Sun New Media’s business are set forth in Sun New Media’s Annual Report on Form 10-KSB filed with the Securities and Exchange Commission on June 30, 2006, and other reports filed from time to time with the Securities and Exchange Commission. By making these forward-looking statements, Sun New Media disclaims any obligation to update these statements for revisions or changes after the date of this release.