EXHIBIT 21

Subsidiaries of Sun New Media, Inc.

Sun New Media, Inc. has the following subsidiary companies:

• Sun New Media Group Limited;

• Global-American Investments Inc;

• SE Global Equity Inc;

• SE Global Capital Inc;

• Sun Global Marketing Network Limited;

• China Focus Channel Development (HK) Limited;

• Sun New Media Holdings Limited;

• Magzone Asia Pte Ltd;

• Lifestyle Magazines Publishing Pte Ltd; and

• China Sports Television Production Limited.