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Revenue
12 Months Ended
Dec. 31, 2023
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
Revenues disaggregated by primary geographic markets, major product lines, and sales channels are as follows:
Year Ended December 31,
202320222021
Primary geographical markets(1)
United States$3,826 $4,014 $3,982 
Europe1,951 1,935 2,023 
Canada554 545 398 
Other555 613 635 
Total Revenues$6,886 $7,107 $7,038 
Major product and services lines
Equipment$1,655 $1,624 $1,581 
Supplies, paper and other sales1,065 1,176 1,001 
Maintenance agreements(2)
1,631 1,730 1,787 
Service arrangements(3)
1,984 1,953 1,991 
Rental and other360 417 457 
Financing191 207 221 
Total Revenues$6,886 $7,107 $7,038 
Sales channels:
Direct equipment lease(4)
$920 $708 $664 
Distributors & resellers(5)
1,044 1,222 1,130 
Customer direct756 870 788 
Total Sales$2,720 $2,800 $2,582 
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(1)Geographic area data is based upon the location of the subsidiary reporting the revenue.
(2)Includes revenues from maintenance agreements on sold equipment as well as revenues associated with service agreements sold through our channel partners.
(3)Primarily includes revenues from our Print outsourcing arrangements including revenues from embedded operating leases in those arrangements, which were not significant.
(4)Primarily reflects sales through bundled lease arrangements.
(5)Primarily reflects sales through our two-tier distribution channels.
Contract assets and liabilities: We normally do not have contract assets, which are primarily unbilled accounts receivable that are conditional on something other than the passage of time. Our contract liabilities, which represent billings in excess of revenue recognized, are primarily related to advanced billings for maintenance and other services to be performed and were approximately $132 and $131 at December 31, 2023 and 2022, respectively. The majority of the balance at December 31, 2023 will be amortized to revenue over approximately the next 30 months.
Contract Costs:
We incur the following contract costs as part of our revenue arrangements:
Incremental direct costs of obtaining a contract, which are primarily sales commissions paid to salespeople and agents in connection with the placement of equipment with associated post sale services arrangements. These costs are deferred and amortized to Selling Expenses on a straight-line basis over the estimated contract term, which is currently estimated to be approximately four years. We pay commensurate sales commissions upon customer renewals; therefore, our amortization period is aligned to our initial contract term.
Contract fulfillment costs, which are costs incurred for resources and assets that will be used to satisfy our future performance obligations included in our service arrangements. These costs are amortized over the contractual service period of the arrangement to cost of services.
Contract inducements, which are capitalized and amortized as a reduction of revenue over the term of the contract.
Changes in contract costs, net are as follows:
202320222021
Balance at January 1st,135 147 158 
Customer contract costs deferred70 65 66 
Amortization of customer contract costs(69)(73)(79)
Other(1)
— (4)
Balance at December 31st,$136 $135 $147 
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(1)Includes currency.
Equipment and software used in the fulfillment of service arrangements, and where the Company retains control, are capitalized and depreciated over the shorter of their useful life or the term of the contract if an asset is contract specific.