13F-HR 1 ec13f110.txt FIRST QTR 2010 Name of Issuer Title or Cusip # Value (xShare / InvestMgrs Voting APPLE INC COM 037833100 7921 33705 Sole 33705 APPLIED MATERIALS COM 038222105 337 25000 Sole 25000 BANK OF AMERICA CORP COM 060505104 2495 139750 Sole 139750 BEST BUY COMPANY COM 086516101 5760 135400 Sole 135400 CATERPILLAR COM 149123101 333 5300 Sole 5300 CISCO SYSTEMS COM 17275R102 4804 184540 Sole 184540 CITIGROUP INC COM 172967101 1300 320975 Sole 320975 CVS CORP COM 126650100 4526 123785 Sole 123785 DIREXION LARGECAP BULL COM 25459W862 3193 53645 Sole 53645 E M C CORP COM 268648102 3101 171905 Sole 171905 FORD MOTOR CORP. COM 345370860 3062 243627 Sole 243627 FRANKLIN RESOURCES COM 354613101 2359 21275 Sole 21275 GENERAL ELECTRIC CO COM 369604103 3115 171149 Sole 171149 GOLD ETF COM 78463v107 1983 18200 Sole 18200 HANSEN NATURAL CORP COM 411310105 3579 82507 Sole 82507 HEWLETT-PACKARD CO COM 428236103 6230 117220 Sole 117220 INTEL CORPORATION COM 458140100 3945 176973 Sole 176973 INTERNATIONAL PAPER COM 460146103 251 10200 Sole 10200 INTL BUSINESS MACH. COM 459200101 7065 55085 Sole 55085 INTL GAMING TECH COM 459902102 1124 60940 Sole 60940 J P MORGAN CHASE & CO COM 46625H100 4690 104800 Sole 104800 JOHNSON AND JOHNSON COM 478160104 3693 56640 Sole 56640 KB HOMES INC COM 48666K109 2614 156070 Sole 156070 LAS VEGAS SANDS CORP COM 517834107 1313 62100 Sole 62100 MACYS INC COM 55616p104 3384 155435 Sole 155435 MICROSOFT CORP COM 594918104 2270 77505 Sole 77505 PROSHARES ULTRA TECH COM 74347R693 3280 60425 Sole 60425 RESEARCH IN MOTION LTD COM 760975102 1445 19535 Sole 19535 TARGET STORES COM 87612e106 2366 44980 Sole 44980 TOLL BROTHERS COM 889478103 231 11100 Sole 11100 ULTRA S&P 500 BULL COM 74347R107 3262 77660 Sole 77660 VERIZON TECHNOLOGIES COM 92343v104 2277 73400 Sole 73400 WELLS FARGO & CO COM 949746101 3108 99875 Sole 99875 USB CAPITAL PRF 6.60% PFD 903300200 271 10935 Sole 10935 Total Com 2010Q1 100687 3161641 Sole 3161641