13F-HR 1 d1311144_13f-hr.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F Cover Page Report for the Calendar Year or Quarter Ended: June 30, 2012 Check here if Amendment: |_|; Amendment Number: ____ This Amendment (Check only one): |_| is a restatement |_| adds new holding entries. Institutional Manager Filing this Report: Name: Straus Capital Management, L.L.C. Address: 767 Third Avenue, 21st Floor New York, New York 10017 13F File Number: 028-04115 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Melville Straus Title: Managing Member Phone: 212-676-5640 Signature, Place and Date of Signing: /s/ Melville Straus New York, New York August 13, 2012 ----------------------- -------------------------- ---------------------- [Signature] [City, State] [Date] Report Type: (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report). [_] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting managers(s).) [_] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 134 Form 13F Information Table Value Total: $263,156 (thousands) List of Other Included Managers: NONE FORM 13F INFORMATION TABLE STRAUS CAPITAL MANAGEMENT, LLC June 30, 2012
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COL 7 COLUMN 8 TITLE OF VALUE SHRS OR SH/ PUT/ INVESTMENT OTHR VOTING AUTHORITY NAME OF ISSUER CLASS CUSIP (X$1000) PRN AMT PRN CALL DISCRETION MGRS SOLE SHARED NONE AEROVIRONMENT INC COM 008073108 789 30,000 CALL Shared-Defined NONE 30,000 ALIGN TECHNOLOGY INC COM 016255101 4,894 146,263 SH Shared-Defined NONE 146,263 AMAZON COM INC COM 023135106 2,284 10,000 PUT Shared-Defined NONE 10,000 ANGIES LIST INC COM 034754101 792 50,000 PUT Shared-Defined NONE 50,000 APPLE INC COM 037833100 7,884 13,500 SH Shared-Defined NONE 13,500 AVANIR PHARMACEUTICALS INC CL A NEW 05348P401 1,508 384,600 SH Shared-Defined NONE 384,600 BLUE NILE INC COM 09578R103 1,411 47,500 PUT Shared-Defined NONE 47,500 BOTTOMLINE TECH DEL INC COM 101388106 1,444 80,000 SH Shared-Defined NONE 80,000 CAPSTONE TURBINE CORP COM 14067D102 581 575,000 SH Shared-Defined NONE 575,000 CARDIOME PHARMA CORP COM NEW 14159U202 233 517,632 SH Shared-Defined NONE 517,632 CARMAX INC COM 143130102 2,205 85,000 SH Shared-Defined NONE 85,000 CHART INDS INC COM PAR $0.01 16115Q308 1,547 22,500 SH Shared-Defined NONE 22,500 CHINA CERAMICS CO LTD SHS G2113X100 3,086 1,005,132 SH Shared-Defined NONE 1,005,132 CHINA INFORMATION TECHNOLOGY COM NEW 16950L208 800 800,000 SH Shared-Defined NONE 800,000 CHINA JO-JO DRUGSTORES INC COM NEW 16949A206 589 430,000 SH Shared-Defined NONE 430,000 CHINA MARINE FOOD GROUP LTD COM 16943R106 771 917,900 SH Shared-Defined NONE 917,900 CHINA PHARMA HLDGS INC COM 16941T104 612 1,800,000 SH Shared-Defined NONE 1,800,000 CHINA SHENGDA PACKAGING GROU COM 16950V107 292 400,000 SH Shared-Defined NONE 400,000 CHINA VALVES TECHNOLOGY INC COM NEW 169476207 271 252,905 SH Shared-Defined NONE 252,905 CHINA XD PLASTICS CO LTD COM 16948F107 2,702 590,000 SH Shared-Defined NONE 590,000 CHINA YIDA HOLDINGS CO COM NEW 16945D204 33 50,000 SH Shared-Defined NONE 50,000 CHINACACHE INTL HLDG LTD SPON ADR 16950M107 743 135,000 SH Shared-Defined NONE 135,000 CIRRUS LOGIC INC COM 172755100 597 20,000 CALL Shared-Defined NONE 20,000 COACH INC COM 189754104 587 10,000 SH Shared-Defined NONE 10,000 CONSTANT CONTACT INC COM 210313102 491 27,500 SH Shared-Defined NONE 27,500 COSI INC COM 22122P101 499 702,922 SH Shared-Defined NONE 702,922 CRAY INC COM NEW 225223304 1,329 110,000 SH Shared-Defined NONE 110,000 CREE INC COM 225447101 1,284 50,000 SH Shared-Defined NONE 50,000 CYTORI THERAPEUTICS INC COM 23283K105 691 316,523 SH Shared-Defined NONE 316,523 DICKS SPORTING GOODS INC COM 253393102 959 20,000 SH Shared-Defined NONE 20,000 DOUBLE EAGLE PETE CO COM PAR $0.10 258570209 263 60,000 SH Shared-Defined NONE 60,000 EBIX INC COM NEW 278715206 499 25,000 PUT Shared-Defined NONE 25,000 ELLIE MAE INC COM 28849P100 558 31,000 SH Shared-Defined NONE 31,000 EXAMWORKS GROUP INC COM 30066A105 1,323 100,000 SH Shared-Defined NONE 100,000 EXFO INC SUB VTG SHS 302046107 1,223 244,992 SH Shared-Defined NONE 244,992 FACEBOOK INC CL A 30303M102 1,399 45,000 SH Shared-Defined NONE 45,000 FLOTEK INDS INC DEL COM 343389102 327 35,000 SH Shared-Defined NONE 35,000 FUSHI COPPERWELD INC COM 36113E107 6,083 700,000 SH Shared-Defined NONE 700,000 FUSION-IO INC COM 36112J107 888 42,500 CALL Shared-Defined NONE 42,500 FUSION-IO INC COM 36112J107 1,985 95,000 SH Shared-Defined NONE 95,000 GARMIN LTD SHS H2906T109 1,149 30,000 PUT Shared-Defined NONE 30,000 GENTEX CORP COM 371901109 522 25,000 SH Shared-Defined NONE 25,000 GENTIUM S P A SPONSORED ADR 37250B104 0 15,940 SH Shared-Defined NONE 15,940 GOLAR LNG LTD BERMUDA SHS G9456A100 1,320 35,000 SH Shared-Defined NONE 35,000 GOOGLE INC CL A 38259P508 2,900 5,000 PUT Shared-Defined NONE 5,000 GREEN MTN COFFEE ROASTERS IN COM 393122106 2,614 120,000 SH Shared-Defined NONE 120,000 GT ADVANCED TECHNOLOGIES INC COM 36191U106 264 50,000 SH Shared-Defined NONE 50,000 GULF RESOURCES INC COM PAR $0.0005 40251W309 666 545,903 SH Shared-Defined NONE 545,903 HACKETT GROUP INC COM 404609109 1,170 210,000 SH Shared-Defined NONE 210,000 HALOZYME THERAPEUTICS INC COM 40637H109 8,913 1,006,007 SH Shared-Defined NONE 1,006,007 HARLEY DAVIDSON INC COM 412822108 2,058 45,000 PUT Shared-Defined NONE 45,000 HARRIS & HARRIS GROUP INC COM 413833104 152 40,000 SH Shared-Defined NONE 40,000 HCA HOLDINGS INC COM 40412C101 5,264 173,000 SH Shared-Defined NONE 173,000 HOLLYWOOD MEDIA CORP COM 436233100 140 113,568 SH Shared-Defined NONE 113,568 HUMAN GENOME SCIENCES INC COM 444903108 1,780 135,579 SH Shared-Defined NONE 135,579 IMAX CORP COM 45245E109 1,802 75,000 SH Shared-Defined NONE 75,000 IMMUNOCELLULAR THERAPEUTICS COM 452536105 2,811 749,467 SH Shared-Defined NONE 749,467 INOVIO PHARMACEUTICALS INC COM 45773H102 1,112 2,417,696 SH Shared-Defined NONE 2,417,696 INTELLIPHARMACEUTICS INTL IN COM 458173101 2,576 800,000 SH Shared-Defined NONE 800,000 INTEROIL CORP COM 460951106 3,311 47,500 SH Shared-Defined NONE 47,500 ISHARES TR RUSSELL 2000 464287655 4,774 60,000 PUT Shared-Defined NONE 60,000 ISHARES TR RUSL 2000 GROW 464287648 11,662 127,500 PUT Shared-Defined NONE 127,500 JETBLUE AIRWAYS CORP COM 477143101 1,590 300,000 SH Shared-Defined NONE 300,000 KIT DIGITAL INC COM NEW 482470200 110 25,600 PUT Shared-Defined NONE 25,600 LEXICON PHARMACEUTICALS INC COM 528872104 112 50,000 SH Shared-Defined NONE 50,000 LIHUA INTL INC COM 532352101 3,699 675,000 SH Shared-Defined NONE 675,000 LULULEMON ATHLETICA INC COM 550021109 2,982 50,000 SH Shared-Defined NONE 50,000 LULULEMON ATHLETICA INC COM 550021109 894 15,000 PUT Shared-Defined NONE 15,000 MAKO SURGICAL CORP COM 560879108 5,675 221,605 SH Shared-Defined NONE 221,605 MARKET VECTORS ETF TR GOLD MINER ETF 57060U100 895 20,000 SH Shared-Defined NONE 20,000 MARKET VECTORS ETF TR OIL SVCS ETF 57060U191 1,782 50,000 PUT Shared-Defined NONE 50,000 MEDIVATION INC COM 58501N101 6,855 75,000 SH Shared-Defined NONE 75,000 NEKTAR THERAPEUTICS COM 640268108 5,253 650,989 SH Shared-Defined NONE 650,989 NETFLIX INC COM 64110L106 685 10,000 SH Shared-Defined NONE 10,000 NOVADAQ TECHNOLOGIES INC COM 66987G102 6,735 990,437 SH Shared-Defined NONE 990,437 NXP SEMICONDUCTORS N V COM N6596X109 697 30,000 CALL Shared-Defined NONE 30,000 O REILLY AUTOMOTIVE INC NEW COM 67103H107 1,675 20,000 PUT Shared-Defined NONE 20,000 OCZ TECHNOLOGY GROUP INC COM 67086E303 1,508 285,000 SH Shared-Defined NONE 285,000 ONCOTHYREON INC COM 682324108 1,638 350,000 SH Shared-Defined NONE 350,000 PANDORA MEDIA INC COM 698354107 978 90,000 SH Shared-Defined NONE 90,000 PETSMART INC COM 716768106 5,114 75,000 SH Shared-Defined NONE 75,000 PROCERA NETWORKS INC COM NEW 74269U203 4,072 167,500 SH Shared-Defined NONE 167,500 PROLOR BIOTECH INC COM 74344F106 3,885 775,532 SH Shared-Defined NONE 775,532 QIAGEN NV REG SHS N72482107 3,919 234,700 SH Shared-Defined NONE 234,700 QKL STORES INC COM NEW 74732Y204 1,468 929,113 SH Shared-Defined NONE 929,113 RACKSPACE HOSTING INC COM 750086100 1,758 40,000 SH Shared-Defined NONE 40,000 RAINMAKER SYSTEMS COM NEW 750875304 1,029 1,224,695 SH Shared-Defined NONE 1,224,695 RAPTOR PHARMACEUTICAL CORP COM 75382F906 2,651 475,000 SH Shared-Defined NONE 475,000 REIS INC COM 75936P105 720 75,000 SH Shared-Defined NONE 75,000 RESEARCH IN MOTION LTD COM 760975102 480 65,000 CALL Shared-Defined NONE 65,000 RESEARCH IN MOTION LTD COM 760975102 185 25,000 PUT Shared-Defined NONE 25,000 ROVI CORP COM 779376102 981 50,000 SH Shared-Defined NONE 50,000 ROWAN COMPANIES PLC SHS CL A G7665A101 647 20,000 SH Shared-Defined NONE 20,000 ROYAL CARIBBEAN CRUISES LTD COM V7780T103 3,579 137,500 SH Shared-Defined NONE 137,500 RYANAIR HLDGS PLC SPONSORED ADR 783513104 304 10,000 SH Shared-Defined NONE 10,000 SANDISK CORP COM 80004C101 1,824 50,000 PUT Shared-Defined NONE 50,000 SENOMYX INC COM 81724Q107 978 416,000 SH Shared-Defined NONE 416,000 SHUTTERFLY INC COM 82568P304 997 32,500 SH Shared-Defined NONE 32,500 SKYWORKS SOLUTIONS INC COM 83088M102 546 20,000 CALL Shared-Defined NONE 20,000 SKYWORKS SOLUTIONS INC COM 83088M102 2,869 105,000 SH Shared-Defined NONE 105,000 SODASTREAM INTERNATIONAL LTD USD SHS M9068E105 922 22,500 SH Shared-Defined NONE 22,500 SPDR GOLD TRUST GOLD SHS 78463V107 776 5,000 SH Shared-Defined NONE 5,000 SPDR SERIES TRUST S&P RETAIL ETF 78464A714 9,454 160,000 PUT Shared-Defined NONE 160,000 SPDR SERIES TRUST S&P HOMEBUILD 78464A888 2,668 125,000 SH Shared-Defined NONE 125,000 SPIRIT AIRLS INC COM 848577102 1,605 82,500 SH Shared-Defined NONE 82,500 SPLUNK INC COM 848637104 281 10,000 SH Shared-Defined NONE 10,000 STAMPS COM INC COM NEW 852857200 1,912 77,500 SH Shared-Defined NONE 77,500 SUNSHINE HEART INC COM 86782U106 1,446 443,704 SH Shared-Defined NONE 443,704 SUPERIOR ENERGY SVCS INC COM 868157108 405 20,000 SH Shared-Defined NONE 20,000 SWISHER HYGIENE INC COM 870808102 252 100,000 SH Shared-Defined NONE 100,000 TANGOE INC COM 87582Y108 639 30,000 SH Shared-Defined NONE 30,000 TESLA MTRS INC COM 88160R101 1,877 60,000 CALL Shared-Defined NONE 60,000 TESLA MTRS INC COM 88160R101 1,871 59,800 SH Shared-Defined NONE 59,800 THRESHOLD PHARMACEUTICAL INC COM NEW 885807206 7,940 1,167,947 SH Shared-Defined NONE 1,167,947 TITAN MACHY INC COM 88830R101 1,670 55,000 SH Shared-Defined NONE 55,000 TRANSCEPT PHARMACEUTICALS IN COM 89354M106 3,262 526,166 SH Shared-Defined NONE 526,166 TRANSWITCH CORP COM NEW 894065309 385 350,000 SH Shared-Defined NONE 350,000 U S AIRWAYS GROUP INC COM 90341W108 2,333 175,000 SH Shared-Defined NONE 175,000 ULTRATECH INC COM 904034105 4,292 136,500 SH Shared-Defined NONE 136,500 UNDER ARMOUR INC CL A 904311107 945 20,000 PUT Shared-Defined NONE 20,000 UNILIFE CORP NEW COM 90478E103 1,593 471,225 SH Shared-Defined NONE 471,225 UNITED CONTL HLDGS INC COM 910047109 3,893 160,000 SH Shared-Defined NONE 160,000 UNIVERSAL DISPLAY CORP COM 91347P105 3,217 89,500 SH Shared-Defined NONE 89,500 UQM TECHNOLOGIES INC COM 903213106 68 78,000 SH Shared-Defined NONE 78,000 VEECO INSTRS INC DEL COM 922417100 3,247 94,500 SH Shared-Defined NONE 94,500 VERISIGN INC COM 92343E102 871 20,000 SH Shared-Defined NONE 20,000 VITAMIN SHOPPE INC COM 92849E101 1,099 20,000 SH Shared-Defined NONE 20,000 WILLIAMS SONOMA INC COM 969904101 1,737 50,000 PUT Shared-Defined NONE 50,000 WISDOMTREE INVTS INC COM 97717P104 164 25,000 SH Shared-Defined NONE 25,000 YONGYE INTL INC COM 98607B106 3,488 1,128,907 SH Shared-Defined NONE 1,128,907 ZAGG INC COM 98884U108 546 50,000 PUT Shared-Defined NONE 50,000 ZHONGPIN INC COM 98952K107 553 60,000 SH Shared-Defined NONE 60,000 ZILLOW INC CL A 98954A107 1,970 51,000 SH Shared-Defined NONE 51,000 ZIOPHARM ONCOLOGY INC COM 98973P101 595 100,000 SH Shared-Defined NONE 100,000
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