Note 15 - Business Segments - Disaggregation of Revenue From Contracts With Customers (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 02, 2023	Jul. 03, 2022	Jun. 27, 2021
Net revenues	$ 2,017,853	$ 2,207,885	$ 2,122,245
E-commerce [Member]
Net revenues	1,744,622	1,934,648	1,879,550
Product and Service, Other [Member]
Net revenues	273,231	273,237	242,695
Product and Service, Other [Member] | Retail and Other [Member]
Net revenues	18,959	19,883	18,433
Product and Service, Other [Member] | Wholesale [Member]
Net revenues	172,195	163,268	127,938
Product and Service, Other [Member] | Bloomnet Services [Member]
Net revenues	83,108	91,745	97,620
Segment Reconciling Items [Member]
Net revenues	(1,031)	(1,659)	(1,296)
Segment Reconciling Items [Member] | E-commerce [Member]
Net revenues	0	0	0
Segment Reconciling Items [Member] | Product and Service, Other [Member]
Net revenues	(1,031)	(1,659)	(1,296)
Consolidation, Eliminations [Member] | Product and Service, Other [Member]
Net revenues	(1,406)	(1,860)	(1,637)
Consolidation, Eliminations [Member] | Product and Service, Other [Member] | Retail and Other [Member]
Net revenues	0	0	0
Consolidation, Eliminations [Member] | Product and Service, Other [Member] | Wholesale [Member]
Net revenues	0	0	0
Consolidation, Eliminations [Member] | Product and Service, Other [Member] | Bloomnet Services [Member]
Net revenues	0	0	0
Corporate, Non-Segment [Member]
Net revenues	375	201	341
Corporate, Non-Segment [Member] | Product and Service, Other [Member]
Net revenues	375	201	341
Consumer Floral [Member] | Operating Segments [Member]
Net revenues	920,510	1,059,570	1,025,015
Consumer Floral [Member] | Operating Segments [Member] | E-commerce [Member]
Net revenues	911,302	1,049,821	1,015,716
Consumer Floral [Member] | Operating Segments [Member] | Product and Service, Other [Member]
Net revenues	9,208	9,749	9,299
Consumer Floral [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Retail and Other [Member]
Net revenues	9,208	9,749	9,299
Consumer Floral [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Wholesale [Member]
Net revenues	0	0	0
Consumer Floral [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Bloomnet Services [Member]
Net revenues	0	0	0
BloomNet Wire Service [Member] | Operating Segments [Member]
Net revenues	133,183	145,702	142,919
BloomNet Wire Service [Member] | Operating Segments [Member] | E-commerce [Member]
Net revenues	0	0	0
BloomNet Wire Service [Member] | Operating Segments [Member] | Product and Service, Other [Member]
Net revenues	133,183	145,702	142,919
BloomNet Wire Service [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Retail and Other [Member]
Net revenues	0	0	0
BloomNet Wire Service [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Wholesale [Member]
Net revenues	50,075	53,957	45,299
BloomNet Wire Service [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Bloomnet Services [Member]
Net revenues	83,108	91,745	97,620
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member]
Net revenues	965,191	1,004,272	955,607
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member] | E-commerce [Member]
Net revenues	833,320	884,827	863,834
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member] | Product and Service, Other [Member]
Net revenues	131,871	119,445	91,773
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Retail and Other [Member]
Net revenues	9,751	10,134	9,134
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Wholesale [Member]
Net revenues	122,120	109,311	82,639
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member] | Product and Service, Other [Member] | Bloomnet Services [Member]
Net revenues	$ 0	$ 0	$ 0