10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-K

☒     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended June 27, 2021

or

☐     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File No. 0-26841

1-800-FLOWERS.COM, Inc.

(Exact name of registrant as specified in its charter)

Delaware (State or other jurisdiction of incorporation or organization)	11-3117311 (I.R.S. Employer Identification No.)
Two Jericho Plaza, Floor 2, Jericho, NY 11753 (Address of principal executive offices) (Zip code)	(516) 237-6000 (Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading symbol(s)	Name of each exchange on which registered
Class A common stock	FLWS	The Nasdaq Stock Market

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 (d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and "emerging growth company" in Rule 12b-2 of the Exchange Act.  

☐ Large accelerated filer	☒Accelerated filer
☐ Non-accelerated filer	☐ Smaller reporting company
	☐ Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C.7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

The aggregate market value of the voting stock held by non-affiliates of the registrant, computed by reference to the closing price as of the last business day of the registrant’s most recently completed second fiscal quarter, December 24, 2020, was approximately $677,524,000. The registrant has no non-voting common stock.

36,967,794

(Number of shares of class A common stock outstanding as of September 3, 2021)

28,153,614

(Number of shares of class B common stock outstanding as of September 3, 2021)

DOCUMENTS INCORPORATED BY REFERENCE:

Portions of the Registrant’s Definitive Proxy Statement for the 2021 Annual Meeting of Stockholders (the Definitive Proxy Statement) are incorporated by reference into Part III of this Report.

1-800-FLOWERS.COM, INC.

FORM 10-K

For the fiscal year ended June 27, 2021

TABLE OF CONTENTS

Part I.
	Item 1.	Business	1
	Item 1A.	Risk Factors	9
	Item 1B.	Unresolved Staff Comments	17
	Item 2.	Properties	18
	Item 3.	Legal Proceedings	18
	Item 4.	Mine Safety Disclosures	18
Part II.
	Item 5.	Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities	19
	Item 6.	Selected Financial Data	21
	Item 7.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	23
	Item 7A.	Quantitative and Qualitative Disclosures about Market Risk	42
	Item 8.	Financial Statements and Supplementary Data	42
	Item 9.	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	42
	Item 9A.	Controls and Procedures	42
	Item 9B.	Other Information	45
Part III.
	Item 10.	Directors, Executive Officers and Corporate Governance	45
	Item 11.	Executive Compensation	45
	Item 12.	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	45
	Item 13.	Certain Relationships and Related Transactions, and Director Independence	45
	Item 14.	Principal Accounting Fees and Services	45
Part IV.
	Item 15.	Exhibits, Financial Statement Schedules	46
	Item 16.	Form 10-K Summary	47
	Signatures		48

chery

PART I

Item 1. BUSINESS

The Company

1-800-FLOWERS.COM, Inc. and its subsidiaries (collectively, the “Company”) is a leading provider of gifts designed to help customers express, connect and celebrate. The Company’s business platform features our all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers.

Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

References in this Annual Report on Form 10-K to “1-800-FLOWERS.COM” and the “Company” refer to 1-800-FLOWERS.COM, Inc. and its subsidiaries. The Company’s principal offices are located at Two Jericho Plaza, Floor 2. Jericho, NY 11753 and its telephone number at that location is (516) 237-6000.

Narrative Description of Business

The Origins of 1-800-FLOWERS.COM

The Company’s operations began in 1976 when James F. McCann, the Company’s founder and current Executive Chairman of the Board of Directors, acquired a single retail florist in New York City, which he subsequently expanded to a 14-store chain. Thereafter, the Company modified its business strategy to take advantage of the rapid emergence of toll-free calling. The Company acquired the right to use the toll-free telephone number 1-800-FLOWERS, adopted it as its corporate identity and began to aggressively build a national brand around it.

The Company’s Strategy

1-800-FLOWERS.COM’s objective is to be the leading authority on thoughtful gifting, to serve an expanding range of our customers’ celebratory needs, thereby helping our customers express themselves and connect with the important people in their lives. The Company will continue to build on the trusted relationships with our customers by providing them with ease of access, tasteful and appropriate gifts, and superior service. By engaging with our customers, we help to inspire more human expression and connection – sentiments that are more important than ever in the current environment.

The Company believes that 1-800-FLOWERS.COM is one of the most recognized brands in the floral and gift industry. The strength of its brand has enabled the Company to extend its product offerings beyond the floral category into complementary products, which include gourmet popcorn, cookies and related baked and snack food products, premium chocolate and confections, wine gifts, gourmet gift baskets, fruit bouquet arrangements, and gift-quality fruit baskets, dipped berries, as well as steaks, chops and prepared meals. The acquisition of PersonalizationMall.com LLC ("PersonalizationMall"), on August 3, 2021, has added an extensive selection of personalized products to our offerings. This extended line of gift offerings helps our customers with all of their celebratory occasions, and will enable the Company to increase the number of purchases and the average order value by existing customers who have come to trust the 1-800-FLOWERS.COM brand, as well as continue to attract new customers. The Company’s consolidated customer database and multi-brand website is designed to dynamically engage our customers, further enhancing the Company’s position as a leading, one-stop destination for all of our customers’ gifting and celebratory needs.

As part of the Company’s continuing effort to serve the thoughtful gifting needs of our customers, and leverage its business platform, the Company continues to execute its vision to build a “Celebratory Ecosystem”, including a collection of premium gifting brands, and an increasing suite of products and services designed to help our customers deliver smiles to the important people in their lives.

The platform that the Company has built allows it to expand rapidly into new product categories using a “marketplace” concept, providing its customers with a wider selection of solutions to help them express, connect and celebrate for all occasions and recipients – including themselves. The Company intends to accomplish this through organic development, and where appropriate, through acquisition of complementary businesses. A summary of the Company’s significant brands and/or businesses follows:

1

CONSUMER FLORAL & GIFTS SEGMENT
	Direct-to-consumer, multi-channel provider of fresh flowers, plants, fruit and gift basket products, balloons, candles, keepsake gifts, jewelry and plush stuffed animals.
	Direct-to-consumer, multi-channel provider of artistically carved fresh fruit arrangements.
	Franchisor and operator of retail flower shops, acquired in August 2011.
	Direct-to-consumer provider of fresh flowers, plants, fruits and gift baskets.
	E-commerce provider of personalized gifts and keepsakes, acquired in August 2020.
	E-commerce marketplace bringing our customers unique products from the best companies. Find it. Love it. Gift it.
BLOOMNET
	Provider of products and services to the professional florist.
	Wholesale merchandiser and marketer of floral industry and related products, acquired in July 2008.
GOURMET FOODS & GIFT BASKETS SEGMENT
	Multi-channel specialty retailer and producer of premium gift quality fruit, gourmet food products and other gifts marketed under the Harry & David® and Cushman’s® brands, acquired in September 2014.
	Manufacturer and retailer of indulgent bakery gifts, including super-thick English muffins, toppings, and desserts, acquired in September 2014 in conjunction with the purchase of Harry & David.

2

Multi-channel retailer and manufacturer of small batch gourmet buttery caramel and chocolate covered popcorn, acquired in September 2014 in conjunction with the purchase of Harry & David.

	E-commerce provider of gourmet steaks, chops, burgers and other gourmet meat gifts.
	Manufacturer of giftable premium popcorn and specialty treats, acquired in May 2002.
	Baker of premium cookies and related baked gifts, acquired in March 2005. Includes Mrs. Beasley’s®, a baker of cakes, muffins and gourmet gift baskets, acquired in March 2011.
	E-commerce retailer of gift baskets and towers.
	Designer, assembler and distributor of wholesale gift baskets, gourmet food towers and gift sets, acquired in April 2008.
	E-commerce retailer of artisan chocolates and confections.
	E-commerce retailer of dipped berries and other specialty treats, acquired in August 2019.

Although the Company’s family of brands maintain their own sense of identity, the Company has taken a holistic approach towards operating its brand portfolio. A key feature of this approach is that the Company proactively shares best practices across its functional areas, through centralized operational centers of excellence focused on identifying initiatives designed to enhance top and bottom-line growth opportunities.

3

The Company’s Products and Service Offerings

The Company offers a wide range of products including fresh-cut flowers, floral and fruit arrangements and plants, gifts, personalized products, dipped berries, popcorn, gourmet foods and gift baskets, cookies, chocolates, candy, wine, and gift-quality fruit. In order to maximize sales opportunities, products are not exclusive to certain brands, and may be sold across business categories. The Company’s differentiated and value-added product offerings create the opportunity to have a relationship with customers who purchase items not only for gift-giving occasions but also for everyday consumption. The Company’s product development team works closely with its production team to select and design its floral, gourmet foods and gift baskets, as well as other gift-related products that accommodate our customers' needs to celebrate a special occasion or convey a sentiment. As part of this continuing effort, the Company intends to continue to develop differentiated products and signature collections that customers have embraced and come to expect.

The Company’s net revenues from international sources were not material during fiscal years 2021, 2020 and 2019.

Flowers and Plants. The Company’s flagship 1-800-Flowers.com brand offers fresh-cut flowers and floral and fruit arrangements for all occasions and holidays, available for same-day delivery. The Company provides its customers with a choice of florist designed products, including traditional floral and gift offerings, and the Company’s line of fruit arrangements, under the Fruit Bouquets brand, and flowers delivered fresh from the farm. The Company also offers a wide variety of popular plants to brighten the home and/or office, and accent gardens and landscapes.

Personalized Gifts. Through its PersonalizationMall brand, the Company offers a wide assortment of products using sublimation, embroidery, digital printing, engraving, and sandblasting to provide a unique, personalized experience to our customers.

Gourmet Foods & Gift Baskets. Harry & David is a vertically integrated, multi-channel specialty retailer and producer of branded premium gift-quality fruit, food products and gifts marketed under the Harry & David, Wolferman’s Bakery, Cushman’s and Moose Munch brands. The Company also licenses the Stock Yards name through which it sells premium meats. The Company manufactures premium cookies and baked gift items under the Cheryl’s and Mrs. Beasley’s brands, which are delivered in beautiful and innovative gift boxes and containers, providing customers with a variety of assortments from which to choose. The Popcorn Factory brand pops premium popcorn and specialty snack products. The 1-800-BASKETS.COM brand features a collection of gourmet gift baskets and related products confected by DesignPac, as well as through third parties. Simply Chocolate offers artisan chocolates and confections. Many of the Company’s gourmet products are packaged in seasonal, occasion specific or decorative tins, fitting the “giftable” requirement of individual customers, while also adding the capability to customize the tins with corporate logos and other personalized features for the Company’s corporate customers’ gifting needs.

BloomNet. The Company’s BloomNet business provides its members with products and services, including: (i) settlement processing, consisting of the settlement of orders between referring florists (including the 1-800-Flowers.com brand) and fulfilling florists, (ii) advertising, in the form of member directories, including the industry’s first on-line directory, (iii) access services, by which BloomNet florists are able to refer and fulfill orders, using Bloomlink®, the Company’s proprietary Internet-based system, (iv) other products and services, including web hosting, marketing, designer education and point of sale systems, and (v) wholesale products, which consist of branded and non-branded floral supplies, enabling member florists to reduce their costs through 1-800-Flowers.com purchasing leverage, while also ensuring that member florists will be able to fulfill 1-800-Flowers.com brand orders based on recipe specifications. While maintaining industry-high quality standards for its 1-800-Flowers.com brand customers, the Company offers florists a compelling value proposition, offering products and services that its florists need to grow their business and to enhance profitability.

Marketing and Promotion

The Company’s marketing and promotional strategy is designed to strengthen the 1-800-FLOWERS.COM brands, engage with its customers, increase customer acquisition, build customer loyalty, encourage repeat purchases and drive long-term growth. The Company’s goal is to create a celebratory ecosystem that makes its brands synonymous with thoughtful gifting and to help our customers “send smiles” every day. To do this, the Company intends to invest in its brands and acquire new customers through the use of selective on and off-line media, direct marketing, public relations, social media and strategic relationships, while cost-effectively capitalizing on the Company’s large and loyal customer base. The Company’s focus is to create marketing messaging that is more relevant to the customer, to engage with our customers in a two-way dialog and to focus on the experience of the connection. It plans to improve customer purchase frequency via product exposure through its multi-brand portal, by providing value-added loyalty programs such as Celebrations Reminders® and Celebrations Passport® and continually investing and innovating how and where it engages with its customers.

4

The Company’s strong appeal and brand recognition provide it with significant marketing opportunities. For example, the Company was featured in an episode of the CBS TV hit reality show Undercover Boss, providing a great opportunity for its brands to receive broad national exposure in front of an estimated 15 million viewers, while also being included in the Walk of Shame movie. Our “Summer of a Million Smiles” charitable efforts deliver smiles to local charities, communities and service initiatives across the country. We also introduced our enterprise-wide “Gifts That Give Back” collection in support of our Smiles Farms philanthropic initiative, which is focused on creating meaningful employment opportunities for individuals with developmental disabilities – a program that we are proud to have founded. And, in what can be considered one of the best compliments a brand can receive, 1-800-Flowers.com’s place in America’s cultural fabric was confirmed when the brand was featured in a great spoof on Mother’s Day family relations during a Saturday Night Live skit.

Technology Infrastructure

The Company believes it has been and continues to be a leader in implementing new technologies to give its customers the best possible shopping experience, whether online or over the telephone. Orders are fed directly from the Company’s secure websites, or with the assistance of a gift advisor, into our internally developed transaction processing system, which captures the required customer and recipient information. The system then routes the order to the appropriate distribution center or, for florist fulfilled or drop-shipped items, selects a florist or vendor to fulfill the customer's order and electronically refers the necessary information using BloomLink, the Company’s proprietary Internet-based system. The Company’s gift advisors have electronic access to this system, enabling them to assist in order fulfillment and subsequently track other customer and/or order information.

Fulfillment and Manufacturing Operations

The Company’s customers primarily place their orders either online or over the telephone. The Company’s hybrid fulfillment system, which enables the Company to offer same-day, next-day and any-day delivery, combines the use of BloomNet (comprised of independent florists operating retail flower shops and franchise florist shops), with Company-owned distribution centers and vendors who ship directly to the Company’s customers. While providing a significant competitive advantage in terms of delivery options, the Company’s fulfillment system also has the added benefit of reducing the Company’s capital investments in inventory and infrastructure. The Company’s products are backed by a 100% satisfaction guarantee, and the Company’s business is not dependent on any single third-party supplier.

Fulfillment and manufacturing of products is as follows:

Flowers and Plants. A majority of the Company’s floral orders are fulfilled by one of the Company’s BloomNet members, allowing the Company to deliver its floral and fruit bouquet products on a same-day or next-day basis to ensure freshness and to meet its customers’ need for immediate gifting. In addition to its florist designed product, the Company also offers fresh cut floral arrangements in a wide assortment of combinations, themes and designer bouquets and collections through its direct ship products, fresh from the farm.

Personalized Gifts. Through its acquisition of PersonalizationMall, the Company offers a broad selection of personalized gifts and keepsakes which are manufactured utilizing same-day/next-day capabilities, and distributed from its Bolingbrook, IL facility.

Gourmet Foods & Gift Baskets. The Company offers a wide array of premium brand signature baked products, confections, gift baskets, gourmet popcorn, dipped berries, giftable fruit towers and baskets through its Gourmet Foods & Gift Baskets’ brands. The Company’s Cheryl’s cookies and baked gifts are manufactured in its baking facility in Westerville, Ohio, while The Popcorn Factory and Moose Munch premium snack products are popped in Medford, Oregon and Lake Forest, Illinois. Harry & David products are grown and manufactured primarily from its facilities in Medford, Oregon. Gift basket confection and fulfillment for both wholesale and 1-800-Baskets.com is handled by DesignPac, located in Melrose Park, Illinois. Our products are distributed from a combination of Company owned and leased distribution facilities, across the country, which are shared by our brands in order to reduce both transit time to customer and overall logistics costs. Dipped berries and other specialty treats for our Shari’s Berries brand are manufactured and fulfilled through our network of dropship vendors.

Sources and Availability of Raw Materials

The Company’s raw materials consist of ingredients for manufactured products (including various commodities such as sugar, flour, cacao, eggs, fruit and flowers), packaging supplies, and other supplies used in the manufacturing and transportation processes (such as fuel, natural gas and derivative products). Except for certain crops which are grown on our Harry & David orchard, all of the raw materials used by the Company are purchased from third parties, some of whom are single-source suppliers. The prices we pay, and the availability of these materials and other commodities are subject to fluctuation. When prices for these items change, we may or may not pass the change to our customers. We utilize a global supply chain that includes both U.S. and international suppliers. Our suppliers are subject to standards of conduct, including requirements that they comply with local labor laws, local worker safety laws and other applicable laws. Our ability to acquire from our suppliers the assortment and volume we need to meet customer demand, to receive those materials timely through our supply chain and to produce, manufacture and distribute those products determines, in part, our ability to grow the business, and the appeal of our merchandise assortment we offer to our customers.

5

Seasonality

The Company’s quarterly results may experience seasonal fluctuations. Due to the seasonal nature of the Company’s business, and its continued expansion into non-floral products, the Thanksgiving through Christmas holiday season, which falls within the Company’s second fiscal quarter, historically generated nearly 50% of the Company’s annual revenues, and all of its earnings. However, with the onset of the pandemic of the novel strain of coronavirus (“COVID-19”), our customers have increasingly turned to our brands and our expanded product offerings to help them connect and express themselves, and our “everyday” gifting product line has seen increased volume. While the continuing impacts of COVID-19 are difficult to predict, the Company expects that its fiscal second quarter will continue to be its largest in terms of revenues and earnings, although the aforementioned increase in the Company’s “everyday” business has and is expected to continue to lessen the seasonality of our business. Due to the number of major floral gifting occasions, including Mother's Day, Valentine’s Day, Easter and Administrative Professionals Week, revenues also rise during the Company’s fiscal third and fourth quarters in comparison to its fiscal first quarter. During fiscal 2021, our fiscal second quarter revenues represented approximately 41% of annual revenues, while our first, third and fourth quarters generated 13%, 22%, and 24%, respectively.

In preparation for the Company’s second quarter holiday season, the Company significantly increases its inventories. This seasonal build has traditionally been financed by cash flows from operations, supplemented by bank line of credit, which peaks in November. The Company has historically repaid all revolving bank lines of credit with cash generated from operations, prior to the end of the Company’s fiscal second quarter.

Competition

The growing popularity and convenience of e-commerce shopping has continued to give rise to established businesses on the Internet. In addition to selling their products over the Internet, many of these retailers sell their products through a combination of channels by maintaining a website, a toll-free phone number and physical locations. Additionally, several of these merchants offer an expanding variety of products and some are attracting an increasing number of customers. Certain mass merchants have expanded their offerings to include competing products and may continue to do so in the future. These businesses, as well as other potential competitors, may be able to:

● undertake more extensive marketing campaigns for their brands and services;

● adopt more aggressive pricing policies; and

● make more attractive offers to potential employees, distributors and retailers.

In addition, the Company faces intense competition in each of its individual product categories. In the floral industry, there are various providers of floral products, none of which is dominant in the industry. The Company’s competitors include:

● retail floral shops, some of which maintain toll-free telephone numbers and websites;

● online floral retailers, as well as retailers offering substitute gift products;

● catalog companies that offer floral products;

● floral telemarketers and wire services; and

● supermarkets, mass merchants and specialty retailers with floral departments.

Similarly, the plant, gift basket and gourmet foods categories are highly competitive. Each of these categories encompasses a wide range of products, is highly fragmented and is served by a large number of companies, none of which is dominant. Products in these categories may be purchased from a number of outlets, including mass merchants, telemarketers, retail specialty shops, online retailers and mail-order catalogs.

The Company believes the strength of its brands, product selection, customer relationships, technology infrastructure and fulfillment capabilities position it to compete effectively against its current and potential competitors in each of its product categories. However, increased competition could result in:

● price reductions, decreased revenues and lower profit margins;
● loss of market share; and
● increased marketing expenditures.

These and other competitive factors may adversely impact the Company’s business and results of operations.

6

Government Regulation and Legal Uncertainties

The Internet continues to evolve and there are laws and regulations directly applicable to e-commerce. Legislatures are also considering an increasing number of laws and regulations pertaining to the Internet, including laws and regulations addressing:

● user privacy;

● pricing;

● content;

● connectivity;

● intellectual property;

● distribution;

● taxation and tariffs;

● liabilities;

● antitrust; and

● characteristics and quality of products and services.

Further, the growth and development of the market for online services may prompt more stringent consumer protection laws that may impose additional burdens on those companies conducting business online. The adoption of any additional laws or regulations may impair the growth of the Internet or commercial online services. This could decrease the demand for the Company’s services and increase its cost of doing business. Moreover, the applicability to the Internet of existing laws regarding issues like property ownership, taxes, libel and personal privacy is uncertain. Any new legislation or regulation that has an adverse impact on the Internet or the application of existing laws and regulations to the Internet could have a material adverse effect on the Company’s business, financial condition and results of operations.

States or foreign countries might attempt to regulate the Company’s business or levy additional sales or other taxes relating to its activities. Because the Company’s products and services are available over the Internet anywhere in the world, multiple jurisdictions may claim that the Company is required to do business as a foreign corporation in one or more of those jurisdictions. Failure to qualify as a foreign corporation in a jurisdiction where the Company is required to do so could subject it to taxes and penalties. States or foreign governments may charge the Company with violations of local laws.

Intellectual Property

The Company regards its service marks, trademarks, trade secrets, domain names and similar intellectual property as critical to its success. The Company has applied for or received trademark and/or service mark registration for, among others, “1-800-FLOWERS.COM”, “1-800-FLOWERS”, “1-800-Baskets.com”, “FruitBrouquets.com”, “BloomNet”, “GreatFood.com”, “The Popcorn Factory”, “Cheryl’s Cookies”, “Mrs. Beasley’s”, “Celebrations Passport”, “Flowerama”, “DesignPac”, “Napco”, “Harry & David”, “Wolferman’s", “Moose Munch”, Cushman’s”, “Goodsey”, “Simply Chocolate”, “Personalization Universe”, “PersonalizationMall” and “Shari’s Berries”. The Company also has rights to numerous domain names, including: www.1800flowers.com, www.800flowers.com, www.1800baskets.com, www.flowers.com, www.personalizationuniverse.com, www.personalizationmall.com, www.goodsey.com, www.greatfoods.com, www.stockyards.com, www.cheryls.com, www.celebrations.com, www.flowerama.com, www.designpac.com, www.simplychocolate.com, www.mybloomnet.net, www.napcoimports.com, www.thepopcornfactory.com, www.harryanddavid.com, www.wolfermans.com, www.berries.com, and www.sharisberries.com. In addition, the Company owns a number of international trademarks and/or service marks. The Company has also developed transaction processing and operating systems as well as marketing data, and customer and recipient information databases.

The Company relies on trademark, unfair competition and copyright law, trade secret protection and contracts such as confidentiality and license agreements with its employees, customers, vendors and others to protect its proprietary rights. Despite the Company’s precautions, it may be possible for competitors to obtain and/or use the Company’s proprietary information without authorization or to develop technologies similar to the Company’s and independently create a similarly functioning infrastructure. Furthermore, the protection of proprietary rights in Internet-related industries is uncertain and still evolving. The laws of some foreign countries do not protect proprietary rights to the same extent as do the laws of the United States. The Company’s means of protecting its proprietary rights in the United States or abroad may not be adequate.

Third parties have in the past infringed or misappropriated the Company’s intellectual property or similar proprietary rights. The Company believes infringements and misappropriations will continue to occur in the future. The Company intends to guard against infringement and misappropriation. However, the Company cannot guarantee it will be able to enforce its rights and enjoin the alleged infringers from their use of confusingly similar trademarks, service marks, telephone numbers and domain names.

In addition, third parties may assert infringement claims against the Company. The Company cannot be certain that its technologies or its products and services do not infringe valid patents, trademarks, copyrights or other proprietary rights held by third parties. The Company may be subject to legal proceedings and claims from time to time relating to its intellectual property and the intellectual property of others in the ordinary course of its business. Intellectual property litigation is expensive and time-consuming and could divert management resources away from running the Company’s business.

7

Human Capital

Employees. We focus on attracting, developing and retaining skilled, diverse talent, including recruiting from among the universities across the markets in which we compete and are generally able to select top talent. We focus on developing our employees by providing a variety of job experiences, training programs and skill development opportunities. As of June 27, 2021, the Company had a total of approximately 4,800 full and part-time employees, all located in the United States. During peak periods, the Company substantially increases the number of customer service, manufacturing, and fulfillment personnel. The Company’s employees are not represented under collective bargaining agreements and the Company considers its relations with its employees to be good. Our employees are a key source of competitive advantage and their actions, guided by our Code of Ethics, are critical to the long- term success of our business.

Workforce Diversity. As a company we are committed to building an inclusive and equitable culture that embraces and celebrates our associates’ diverse backgrounds and unique life experiences.

Compensation and Benefits. The Company aims to attract and retain a talented workforce by offering competitive compensation and benefits, strong career development and a respectful and inclusive culture that provides equal opportunity for all. We believe our base wages and salaries, which we review annually, are fair and competitive with the external labor markets in which our associates work. We encourage and reward employees based upon the achievement of financial and other key performance metrics, which strengthens the connection between pay and performance. We also grant equity compensation awards that vest over time through our long-term incentive plan to eligible associates to align such associates’ incentives with the Company’s long-term strategic objectives and the interests of our stockholders. We also offer competitive benefit programs, in line with local practices with flexibility to accommodate the needs of a diverse workforce, including paid vacation and holidays, family leave, disability insurance, life insurance, healthcare, and a 401(k) plan with a company match.

Health, Safety and Wellness. From a workplace safety standpoint, we focus on training, awareness, behavioral based work observation practices, and culture in our continuous effort to reduce workplace injuries and accidents. We are continually focused on the safety of our associates and have a strong emphasis on identifying and addressing the safety risks to and concerns of our associates. We acted quickly to develop and implement enhanced safety protocols to address the COVID-19 pandemic and protect the health and safety of our associates.

8

Item 1A. Risk Factors

Cautionary Statements Under the Private Securities Litigation Reform Act of 1995

Our disclosures and analysis in this Form 10-K contain some forward-looking statements that set forth anticipated results based on management’s plans and assumptions. From time to time, we also provide forward-looking statements in other statements we release to the public as well as oral forward-looking statements. Such statements give our current expectations or forecasts of future events; they do not relate strictly to historical or current facts. We have tried, wherever possible, to identify such statements by using words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe” and similar expressions in connection with any discussion of future operating or financial performance. In particular, these include statements relating to future actions; the effectiveness of our marketing programs; the performance of our existing products and services; our ability to attract and retain customers and expand our customer base; our ability to enter into or renew online marketing agreements; our ability to respond to competitive pressures; expenses, including shipping costs and the costs of marketing our current and future products and services; the outcome of contingencies, including legal proceedings in the normal course of business; and our ability to integrate acquisitions.

We cannot guarantee that any forward-looking statement will be realized, although we believe we have been prudent in our plans and assumptions. Achievement of future results is subject to risk, uncertainties and potentially inaccurate assumptions. Should known or unknown risks or uncertainties materialize, or should underlying assumptions prove inaccurate, actual results could differ materially from past results and those anticipated, estimated or projected. You should bear this in mind as you consider forward looking statements.

We undertake no obligation to publicly update forward-looking statements, whether as a result of new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our 10-Q and 8-K reports to the United States Securities and Exchange Commission ("SEC"). Also note we provide the following cautionary discussion of risks, uncertainties and possibly inaccurate assumptions relevant to our business. These are factors that, individually or in the aggregate, we think could cause our actual results to differ materially from expected and historical results. We note these factors for investors as permitted by the Private Securities Litigation Reform Act of 1995.

Macroeconomic Conditions and Related Risk Factors

The financial and credit markets and consumer sentiment have and; will experience significant volatility, which may have an adverse effect on our customers’ spending patterns and in turn our business, financial condition and results of operations. The Company’s business and operating results are subject to economic conditions and their impact on consumer discretionary spending. Factors that may negatively impact consumer spending include high levels of unemployment, higher consumer debt levels, reductions in net worth, declines in asset values, and related market uncertainty; home foreclosures and reductions in home values; fluctuating interest rates and credit availability; fluctuating fuel and other energy costs; fluctuating commodity prices; and general uncertainty regarding the overall future political and economic environment. Consumer spending patterns are difficult to predict and are sensitive to the general economic climate, the consumer’s level of disposable income, consumer debt, and overall consumer confidence. In the recent past, the financial crisis has impacted and may continue to impact our business in a number of ways. Included among these current and potential future negative impacts are reduced demand and lower prices for our products and services. Adverse economic changes could reduce consumer confidence and could thereby affect our operating results. In challenging and uncertain economic environments, including the COVID-19 pandemic, we cannot predict when macroeconomic conditions uncertainty may arise and whether such circumstances could impact the Company.

The impact of the spread of COVID-19 is creating significant uncertainty for our business, financial condition and results of operations and for the prices of our publicly traded securities.

The extent of the impact of the COVID-19 pandemic on our business and financial results will depend on numerous evolving factors that we are not able to accurately predict and which will vary by market, including the duration and scope of the pandemic, global economic conditions during and after the pandemic, governmental actions that have been taken, or may be taken in the future, in response to the pandemic, and changes in consumer behavior in response to the pandemic, some of which may be more than just temporary.

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Our operations expose us to risks associated with the COVID-19 pandemic, which has resulted in challenging operating environments. COVID-19 has spread across the globe to the countries and states in which we do business. Authorities in many of these markets have implemented numerous measures to stall the spread of COVID-19, including travel bans and restrictions, quarantines, curfews, shelter in place orders, and business shutdowns. These measures have impacted and will further impact us and our business partners (such as customers, employees, suppliers, franchisees, florists and other third parties with whom we do business). There is considerable uncertainty regarding how these measures and future measures in response to the pandemic will impact our business, including whether they will result in further changes in demand for our products, further increases in operating costs (whether as a result of changes to our supply chain or increases in employee costs or otherwise), how they will further impact our supply chain and whether they will result in further reduced availability of air or other commercial transport, port closures or border restrictions, each or all of which can impact our ability to make, manufacture, distribute and sell our products. In addition, measures that impact our ability to access our offices, plants, warehouses, distribution centers or other facilities, or that impact the ability of our business partners to do the same, may impact the availability of our and their employees, many of whom are not able to perform their job functions remotely. If a significant percentage of our or our business partners’ workforce is unable to work, our operations will be negatively impacted. Any sustained interruption in our or our business partners’ operations, distribution network or supply chain or any significant continuous shortage of raw materials or other supplies as a result of these measures, restrictions or disruptions can impair our ability to make, manufacture, distribute or sell our products.

Compliance with governmental measures imposed in response to COVID-19 has caused and may continue to cause us to incur additional costs, and any inability to comply with such measures can subject us to restrictions on our business activities, fines, and other penalties, any of which can adversely affect our business. The continuation of the COVID-19 pandemic and various governmental responses may continue to restrict our ability to carry on business development activities and business-related travel, and our sales activity may be adversely affected. In addition, the increase in certain of our employees working remotely has amplified certain risks to our business, including increased demand on our information technology resources and systems, increased phishing and other cybersecurity attacks as cybercriminals try to exploit the uncertainty surrounding the COVID-19 pandemic, and an increase in the number of points of potential attack, such as laptops and mobile devices (both of which are now being used in increased numbers), to be secured, and any failure to effectively manage these risks, including to timely identify and appropriately respond to any cyberattacks, may adversely affect our business.

Public concern regarding the risk of contracting COVID-19 impacts demand from customers, including due to customers not leaving their homes or otherwise shopping in a different manner than they historically have or because some of our customers have lower discretionary income due to unemployment or reduced or limited work as a result of measures taken in response to the pandemic. As we sell a wide variety of products, the profile of the products we sell and the amount of revenue attributable to such products varies by jurisdiction and changes in demand as a result of COVID-19 will vary in scope and timing across these markets. In addition, changes in consumer purchasing and consumption patterns may result in changes in demand for our products, thereby impacting our earnings. Any reduced demand for our products or change in customers purchasing and consumption patterns, as well as continued economic uncertainty, can adversely affect our customers’ and business partners’ financial condition, resulting in an inability to pay for our products, reduced or canceled orders of our products, closing of florist or franchise locations, stores, or our business partners’ inability to supply us with ingredients or other items necessary for us to make, manufacture, distribute or sell our products. Such adverse changes in our customers’ or business partners’ financial condition may also result in our recording impairment charges for our inability to recover or collect any accounts receivable, owned or leased assets, or prepaid expenses. In addition, economic uncertainty associated with the COVID-19 pandemic has resulted in volatility in the global capital and credit markets, and in foreign currency exchange rates, commodity prices, and interest rates, which can impair our ability to access these markets on terms commercially acceptable to us, or at all. Even after the COVID-19 global pandemic has subsided, we may experience adverse impacts to our business as a result of any economic recession or depression that has occurred or may occur in the future.

While we have developed and implemented and continue to develop and implement health and safety protocols, business continuity plans and crisis management protocols in an effort to try to mitigate the negative impact of COVID-19 on our employees and our business, there can be no assurance that we will be successful in our efforts, and as a result, our business, financial condition and results of operations and the prices of our publicly traded securities may be adversely affected.

Consumer spending on products sold by the Company may vary with general economic conditions. If general economic conditions deteriorate and the Company’s customers have less disposable income, consumers may spend less on its products and its operating results may suffer.

Increased shipping costs and supply chain disruptions may adversely affect sales of the Company’s products. Many of the Company's products are delivered to customers either directly from the manufacturer or from the Company’s fulfillment centers. The Company has established relationships with Federal Express and other common carriers for the delivery of these products. If these carriers were to increase the prices they charge to ship the Company’s goods, and if the Company is forced to pass these costs onto customers, or if carrier capacity becomes constrained, the Company’s sales could be negatively impacted. In addition, ocean container availability and cost, as well as port disruptions could impact the Company’s ability to deliver products on a timely basis to our customers and adversely affect its customer relationships, revenues and earnings.

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We are dependent on international vendors for our supply of flowers, as well as certain components and products, exposing us to significant regulatory, global economic, taxation, political instability and other risks, which could adversely impact our financial results.

The availability and price of flowers, as well as certain components and products that we rely on to manufacture and sell our products could be adversely affected by a number of factors affecting international locations, including:

● import duties and quotas;

● agricultural limitations and restrictions to manage pests and disease;

● changes in trading status;

● economic uncertainties and currency fluctuations;

● severe weather;

● work stoppages;

● foreign government regulations and political unrest; and

● trade restrictions, including United States retaliation against foreign trade practices.

The U.S. administration has instituted or proposed changes in trade policies that include the negotiation or termination of trade agreements, the imposition of higher tariffs on imports into the U.S., economic sanctions on individuals, corporations or countries, and other government regulations affecting trade between the U.S. and other countries where we conduct business. As a result, there may be greater restrictions and economic disincentives on international trade and such changes have the potential to adversely impact the U.S. economy, our industry and the demand for our products. In addition, it may be time-consuming and expensive for us to alter our business operations in order to adapt to or comply with any such changes, and as a result, such changes could have a material adverse effect on our business, financial condition and results of operations.

If the supply of flowers for sale becomes limited, the price of flowers could rise or flowers may be unavailable and the Company’s revenues and gross margins could decline. A variety of factors affect the supply of flowers in the United States and the price of the Company’s floral products. If the supply of flowers available for sale is limited due to weather conditions, farm closures, economic conditions, or other factors, prices for flowers could rise and as a result customer demand for the Company’s floral products may be reduced, causing revenues and gross margins to decline. Alternatively, the Company may not be able to obtain high quality flowers in an amount sufficient to meet customer demand. Even if available, flowers from alternative sources may be of lesser quality and/or may be more expensive than those currently offered by the Company.

Most of the flowers sold in the United States are grown by farmers located abroad, primarily in Colombia, Ecuador and Holland, and the Company expects that this will continue in the future.

The Company's operating results may suffer due to economic, political and social unrest or disturbances. Like other American businesses, the Company is unable to predict what long-term effect acts of terrorism, war, or similar unforeseen events may have on its business. The Company’s results of operations and financial condition could be adversely impacted if such events cause an economic slowdown in the United States, or other negative effects that cannot now be anticipated.

Discontinuation, reform or replacement of LIBOR and other benchmark rates, or uncertainty related to the potential for any of the foregoing, may adversely affect our business. The U.K. Financial Conduct Authority announced in 2017 that it intends to phase out LIBOR by the end of 2021. In addition, other regulators have suggested reforming or replacing other benchmark rates. The discontinuation, reform or replacement of LIBOR or any other benchmark rates may have an unpredictable impact on contractual mechanics in the credit markets or cause disruption to the broader financial markets. Uncertainty as to the nature of such potential discontinuation, reform or replacement may negatively impact interest expense related to borrowings under our credit facilities. We may in the future pursue amendments to our credit facilities to provide for a transition mechanism or other reference rate in anticipation of LIBOR’s discontinuation, but we may not be able to reach agreement with our lenders on any such amendments.

Business and Operational Risk Factors

Our recent growth rates may not be sustainable or indicative of our future growth. Our ability to maintain the substantial increase in sales we have experienced since the onset of the COVID-19 pandemic is uncertain. We have seen a substantial increase in sales from newly acquired customers and existing customers due in large part to the COVID-19 pandemic, resulting from home confinement mandates from state and local governments and closures of many brick-and-mortar stores. The extent to which our increased sales volume will continue or newly acquired customers will convert into repeat customers as vaccinations become more readily available and brick-and-mortar stores continue to re-open is uncertain. Further, this uncertainty could result in a volatility of our stock price.

The Company’s operating results may fluctuate, and this fluctuation could cause financial results to be below expectations. The Company’s operating results may fluctuate from period to period for a number of reasons. In budgeting the Company’s operating expenses for the foreseeable future, the Company makes assumptions regarding revenue trends; however, some of the Company’s operating expenses are fixed in the short term. Sales of the Company’s products are seasonal, concentrated in the fourth calendar quarter, due to the Thanksgiving and Christmas-time holidays, and the second calendar quarter, due to Mother's Day and Administrative Professionals’ Week. In anticipation of increased sales activity during these periods, the Company hires a significant number of temporary employees to supplement its permanent staff and the Company increases its inventory levels. If revenues during these periods do not meet the Company’s expectations, it may not generate sufficient revenue to offset these increased costs and its operating results may suffer.

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The Company’s quarterly operating results may significantly fluctuate and you should not rely on them as an indication of its future results. The Company’s future revenues and results of operations may significantly fluctuate due to a combination of factors, many of which are outside of management’s control. The most important of these factors include:

● seasonality;

● the retail economy;

● the timing and effectiveness of marketing programs;

● the timing of the introduction of new products and services;

● the Company’s ability to find and maintain reliable sources for certain of its products;

● the impact of severe weather or natural disasters on consumer demand;

● the timing and effectiveness of capital expenditures;

● the Company’s ability to enter into or renew online marketing agreements; and

● competition.

The Company may be unable to reduce operating expenses quickly enough to offset any unexpected revenue shortfall. If the Company has a shortfall in revenue without a corresponding reduction to its expenses, operating results may suffer. The Company’s operating results for any particular quarter may not be indicative of future operating results. You should not rely on quarter-to-quarter comparisons of results of operations as an indication of the Company’s future performance. It is possible that results of operations may be below the expectations of public market analysts and investors, which could cause the trading price of the Company’s Class A common stock to fall.

During peak periods, the Company utilizes temporary employees and outsourced staff, who may not be as well-trained or committed to its customers as its permanent employees, and if they fail to provide the Company’s customers with high quality customer service the customers may not return, which could have a material adverse effect on the Company’s business, financial condition, results of operations and cash flows. The Company depends on its customer service department to respond to its customers should they have questions or problems with their orders. During peak periods, the Company relies on its permanent employees, as well as temporary employees and outsourced staff to respond to customer inquiries. These temporary employees and outsourced staff may not have the same level of commitment to the Company’s customers or be as well trained as its permanent employees. If the Company’s customers are dissatisfied with the quality of the customer service they receive, they may not shop with the Company again, which could have a material adverse effect on its business, financial condition, results of operations and cash flows.

If the Company fails to develop and maintain its brands, it may not increase or maintain its customer base or its revenues. The Company must continue to develop and maintain the 1-800-FLOWERS.COM brands to expand its customer base and its revenues. In addition, the Company has introduced and acquired other brands in the past, and may continue to do so in the future. The Company believes that the importance of brand recognition will increase as it expands its product offerings. Many of the Company’s customers may not be aware of the Company’s non-floral products. If the Company fails to advertise and market its products effectively, it may not succeed in establishing its brands and may lose customers leading to a reduction of revenues.

The Company’s success in promoting and enhancing the 1-800-FLOWERS.COM brands will also depend on its success in providing its customers high-quality products and a high level of customer service. If the Company’s customers do not perceive its products and services to be of high quality, the value of the 1-800-FLOWERS.COM brands would be diminished and the Company may lose customers and its revenues may decline.

A failure to establish and maintain strategic online and social media relationships that generate a significant amount of traffic could limit the growth of the Company’s business. Although the Company expects a significant portion of its online customers will continue to come directly to its website, it will also rely on third party websites, search engines and affiliates with which the Company has strategic relationships for traffic. If these third-parties do not attract a significant number of visitors, the Company may not receive a significant number of online customers from these relationships and its revenues from these relationships may decrease or remain flat. There continues to be strong competition to establish or maintain relationships with leading Internet companies, and the Company may not successfully enter into additional relationships, or renew existing ones beyond their current terms. The Company may also be required to pay significant fees to maintain and expand existing relationships. The Company’s online revenues may suffer if it does not enter into new relationships or maintain existing relationships or if these relationships do not result in traffic sufficient to justify their costs.

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If local florists and other third-party vendors do not fulfill orders to the Company’s customers' satisfaction, customers may not shop with the Company again. In many cases, floral orders placed by the Company’s customers are fulfilled by local independent florists, a majority of which are members of BloomNet. The Company does not directly control any of these florists. In addition, many of the non-floral products sold by the Company are manufactured and delivered to its customers by independent third-party vendors. If customers are dissatisfied with the performance of the local florist or other third-party vendors, they may not utilize the Company’s services when placing future orders and its revenues may decrease.

If a florist discontinues its relationship with the Company, the Company’s customers may experience delays in service or declines in quality and may not shop with the Company again. Many of the Company’s arrangements with local florists for order fulfillment may be terminated by either party with 10 days’ notice. If a florist discontinues its relationship with the Company, the Company will be required to obtain a suitable replacement located in the same geographic area, which may cause delays in delivery or a decline in quality, leading to customer dissatisfaction and loss of customers.

If a significant number of customers are not satisfied with their purchase, the Company will be required to incur substantial costs to issue refunds, credits or replacement products. The Company offers its customers a 100% satisfaction guarantee on its products. If customers are not satisfied with the products they receive, the Company will either replace the product for the customer or issue the customer a refund or credit. The Company’s net income would decrease if a significant number of customers request replacement products, refunds or credits and the Company is unable to pass such costs onto the supplier. 

If the Company fails to continuously improve its website (on all relevant platforms, including mobile), it may not attract or retain customers. If potential or existing customers do not find the Company’s website (on all relevant platforms, including mobile) a convenient place to shop, the Company may not attract or retain customers and its sales may suffer. To encourage the use of the Company’s website, it must continuously improve its accessibility, content and ease of use. Customer traffic and the Company’s business would be adversely affected if competitors' websites are perceived as easier to use or better able to satisfy customer needs.

Competition in the floral, plant, gift basket, gourmet food, and specialty gift industries is intense and a failure to respond to competitive pressure could result in lost revenues. There are many companies that offer products in these categories. In the floral category, the Company’s competitors include:

● retail floral shops, some of which maintain toll-free telephone numbers and websites;

● online floral retailers;

● catalog companies that offer floral products;

● floral telemarketers and wire services; and

● supermarkets, mass merchants and specialty gift retailers with floral departments.

Similarly, the plant, gift basket, gourmet food, cookie, candy, fruit and specialty gift categories are highly competitive. Each of these categories encompasses a wide range of products and is highly fragmented. Products in these categories may be purchased from a number of outlets, including mass merchants, retail shops, online retailers and mail-order catalogs.

Competition is intense and the Company expects it to increase. Increased competition could result in:

● price reductions, decreased revenue and lower profit margins;

● loss of market share; and

● increased marketing expenditures.

These and other competitive factors could materially and adversely affect the Company’s results of operations.  

If the Company does not accurately predict customer demand for its products, it may lose customers or experience increased costs. If the Company overestimates customer demand for its products, excess inventory and outdated merchandise could accumulate, tying up working capital and potentially resulting in reduced warehouse capacity and inventory losses due to damage, theft and obsolescence. If the Company underestimates customer demand, it may disappoint customers who may turn to its competitors. Moreover, the strength of the 1-800-FLOWERS.COM brands could be diminished due to misjudgments in merchandise selection.

Various diseases, pests and certain weather conditions can affect fruit production. Various diseases, pests, fungi, viruses, drought, frosts, hail, wildfires, floods and certain other weather conditions could affect the quality and quantity of our fruit production in our Harry & David orchards, decreasing the supply of our products and negatively impacting profitability. Our producing orchards also require adequate water supplies. A substantial reduction in water supplies could result in material losses of crops, which could lead to a shortage of our product supply.

The ripening of our fruits is subject to seasonal fluctuations which could negatively impact profitability. The ripening of our fruits in the Harry & David orchards can happen earlier than predicted due to warmer temperatures during the year. This would result in an oversupply of fruits that we might not be able to sell on a timely basis and could result in significant inventory write-offs. The ripening of the Company’s fruits can also happen later than predicted due to colder temperatures during the year. This can cause a delay in product shipments and not being able to timely meet customer demand during the critical holiday season. Both of these scenarios could adversely affect our business, financial condition and results of operations.

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If the Company is unable to hire and retain key personnel, its business may suffer. The Company’s success is dependent on its ability to hire, retain and motivate highly qualified personnel. In particular, the Company’s success depends on the continued efforts of its Chief Executive Officer, Christopher G. McCann, as well as its senior management team which help manage its business. The loss of the services of any of the Company’s executive management or key personnel or its inability to attract qualified additional personnel could cause its business to suffer and force it to expend time and resources in locating and training additional personnel.

A failure to integrate our acquisitions may cause the results of the acquired company, as well as the results of the Company to suffer.  The Company has opportunistically acquired a number of companies over the past several years. Additionally, the Company may look to acquire additional companies in the future. As part of the acquisition process, the Company embarks upon a project management effort to integrate the acquisition onto our information technology systems and management processes.  If we are unsuccessful in integrating our acquisitions, the results of our acquisitions may suffer, management may have to divert valuable resources to oversee and manage the acquisitions, the Company may have to expend additional investments in the acquired company to upgrade personnel and/or information technology systems and the results of the Company may suffer. 

A failure to dispose of assets or businesses in a timely manner may cause the results of the Company to suffer. The Company continues to evaluate the potential disposition of assets and businesses that may no longer help it meet its objectives. When the Company decides to sell assets or a business, it may encounter difficulty in finding buyers or alternative exit strategies on acceptable terms in a timely manner, which could delay the accomplishment of its strategic objectives. Alternatively, the Company may dispose of a business at a price or on terms that are less than it had anticipated. After reaching an agreement with a buyer or seller for the disposition of a business, the Company is subject to satisfaction of pre-closing conditions, which may prevent the Company from completing the transaction. Dispositions may also involve continued financial involvement in the divested business, such as through continuing equity ownership, guarantees, indemnities or other financial obligations. Under these arrangements, performance by the divested businesses or other conditions outside the Company’s control could affect its future financial results.

Information Technology and Systems

Failure to protect our website, networks and computer systems against disruption and cyber security threats, or otherwise protect our and our customers’ confidential information, could damage our relationships with our customers, harm our reputation, expose us to litigation and adversely affect our business. We rely extensively on our computer systems for the successful operation of our business, including corporate email communications to and from employees, customers and retail operations, the design, manufacture and distribution of our finished goods, digital marketing efforts, collection and retention of customer data, employee information, the processing of credit card transactions, online e-commerce activities and our interaction with the public in the social media space. Our systems are subject to damage or interruption from computer viruses, malicious attacks and other security breaches. The possibility of a cyber-attack on any one or all of these systems is always a serious threat and consumer awareness and sensitivity to privacy breaches and cyber security threats is at an all-time high. If a cybersecurity incident occurs, or there is a public perception that we have suffered a breach, our reputation and brand could be damaged and we could be required to expend significant capital and other resources to alleviate problems.

As part of our business model, we collect, retain, and transmit confidential information over public networks. In addition to our own databases, we use third party service providers to store, process and transmit this information on our behalf. Although we contractually require these service providers to implement and use reasonable security measures, we cannot control third parties and cannot guarantee that a security breach will not occur in the future either at their location or within their systems. We have confidential security measures in place to protect both our physical facilities and digital systems from attacks. Despite these efforts, we may be vulnerable to targeted or random security breaches, acts of vandalism, computer viruses, misplaced or lost data, programming and/or human errors, or other similar events.

Given the robust nature of our e-commerce presence and digital strategy, it is imperative that we and our e-commerce partners maintain uninterrupted operation of our: (i) computer hardware, (ii) software systems, (iii) customer marketing databases, and (iv) ability to email our current and potential customers.

If our systems are damaged or fail to function properly or reliably, we may incur substantial repair or replacement costs, experience data loss or theft and impediments to our ability to conduct our operations. Any material disruptions in our e-commerce presence or information technology systems could have a material adverse effect on our business, financial condition and results of operations.

The Company’s business could be injured by significant credit card, debit card and gift card fraud. Customers typically pay for their on-line or telephone orders with debit or credit cards as well as a portion of their orders using gift cards. The Company’s revenues and gross margins could decrease if it experienced significant credit card, debit card and gift card fraud. Failure to adequately detect and avoid fraudulent credit card, debit card and gift card transactions could cause the Company to lose its ability to accept credit cards or debit cards as forms of payment and/or result in charge-backs of the fraudulently charged amounts and/or significantly decrease revenues. Furthermore, widespread credit card, debit card and gift card fraud may lessen the Company’s customers’ willingness to purchase products through the Company’s websites or toll-free telephone numbers. For this reason, such failure could have a material adverse effect on the Company’s business, financial condition, results of operations and cash flows.

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Unexpected system interruptions caused by system failures may result in reduced revenues and harm to the Company’s brand. In the past, particularly during peak holiday periods, the Company has experienced significant increases in traffic on its website and in its toll-free customer service centers. The Company’s operations are dependent on its ability to maintain its computer and telecommunications systems in effective working order and to protect its systems against damage from fire, natural disaster, power loss, telecommunications failure, security breaches (including breaches of our transaction processing or other systems that could result in the compromise of confidential customer data) or similar events. The Company’s systems have in the past, and may in the future, experience:

● system interruptions;

● long response times; and

● degradation in service.

The Company’s business depends on customers making purchases on its systems. Its revenues may decrease and its reputation could be harmed if it experiences frequent or long system delays or interruptions or if a disruption occurs during a peak holiday season.

If the Company’s telecommunications providers do not adequately maintain the Company’s service, the Company may experience system failures and its revenues may decrease. The Company is dependent on telecommunication providers to provide telephone services to its customer service centers and connectivity with its data centers. Although the Company maintains redundant telecommunications systems, if these providers experience system failures or fail to adequately maintain the Company’s systems, the Company may experience interruptions and will be unable to generate revenue. The Company depends upon these third-party relationships because it does not have the resources to maintain its service without these or other third parties. Failure to maintain these relationships or replace them on financially attractive terms may disrupt the Company’s operations or require it to incur significant unanticipated costs.

Legal, Regulatory, Tax and Other Risks

Unauthorized use of the Company’s intellectual property by third parties may damage its brands. Unauthorized use of the Company’s intellectual property by third parties may damage its brands and its reputation and may likely result in a loss of customers. It may be possible for third parties to obtain and use the Company’s intellectual property without authorization. Third parties have in the past infringed or misappropriated the Company’s intellectual property or similar proprietary rights. The Company believes infringements and misappropriations will continue to occur in the future. Furthermore, the validity, enforceability and scope of protection of intellectual property in Internet-related industries is uncertain and still evolving. The Company has been unable to register certain of its intellectual property in some foreign countries and furthermore, the laws of some foreign countries are uncertain or do not protect intellectual property rights to the same extent as do the laws of the United States.

The Company’s franchisees may damage its brands or increase its costs by failing to comply with its franchise agreements or its operating standards. The Company’s franchise business is governed by its Uniform Franchise Disclosure Document, franchise agreements and applicable franchise law. If the Company’s franchisees do not comply with its established operating standards or the terms of the franchise agreements, the 1-800-FLOWERS.COM brands may be damaged. The Company may incur significant additional costs, including time-consuming and expensive litigation, to enforce its rights under the franchise agreements. Additionally, the Company is the primary tenant on certain leases, which the franchisees sublease from the Company. If a franchisee fails to meet its obligations as subtenant, the Company could incur significant costs to avoid default under the primary lease. Furthermore, as a franchisor, the Company has obligations to its franchisees. Franchisees may challenge the performance of the Company’s obligations under the franchise agreements and subject it to costs in defending these claims and, if the claims are successful, costs in connection with their compliance.

If third parties acquire rights to use similar domain names or phone numbers or if the Company loses the right to use its phone numbers, its brands may be damaged and it may lose sales. The Company’s Internet domain names are an important aspect of its brand recognition. The Company cannot practically acquire rights to all domain names similar to www.1800flowers.com, or its other brands, whether under existing top level domains or those issued in the future. If third parties obtain rights to similar domain names, these third parties may confuse the Company’s customers and cause its customers to inadvertently place orders with these third parties, which could result in lost sales and could damage its brands.

Likewise, the phone number that spells 1-800-FLOWERS is important to the Company’s brand and its business. While the Company has obtained the right to use the phone numbers 1-800-FLOWERS, 1-888-FLOWERS and 1-877-FLOWERS, as well as common toll-free "FLOWERS" misdials, it may not be able to obtain rights to use the FLOWERS phone number as new toll-free prefixes are issued, or the rights to all similar and potentially confusing numbers. If third parties obtain the phone number that spells "FLOWERS" with a different prefix or a toll-free number similar to FLOWERS, these parties may also confuse the Company’s customers and cause lost sales and potential damage to its brands. In addition, under applicable FCC rules, ownership rights to phone numbers cannot be acquired. Accordingly, the FCC may rescind the Company’s right to use any of its phone numbers, including 1-800-FLOWERS (1-800-356-9377).

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Defending against intellectual property infringement claims could be expensive and, if the Company is not successful, could disrupt its ability to conduct business. The Company has been unable to register certain of its intellectual properties in some foreign countries, including, “1-800-Flowers.com”, “1-800-Flowers” and “800-Flowers”. The Company cannot be certain that the products it sells, or services it offers, do not or will not infringe valid patents, trademarks, copyrights or other intellectual property rights held by third parties. The Company may be a party to legal proceedings and claims relating to the intellectual property of others from time to time in the ordinary course of its business. The Company may incur substantial expense in defending against these third-party infringement claims, regardless of their merit. Successful infringement claims against the Company may result in substantial monetary liability or may materially disrupt its ability to conduct business.

Product liability claims may subject the Company to increased costs. Several of the products the Company sells, including perishable food and alcoholic beverage products may expose it to product liability claims in the event that the use or consumption of these products results in personal injury or property damage. Although the Company has not experienced any material losses due to product liability claims to date, it may be a party to product liability claims in the future and incur significant costs in their defense. Product liability claims often create negative publicity, which could materially damage the Company’s reputation and its brands. Although the Company maintains insurance against product liability claims, its coverage may be inadequate to cover any liabilities it may incur.

Future litigation could have a material adverse effect on our business and results of operations. Lawsuits and other administrative or legal proceedings that may arise in the course of our operations can involve substantial costs, including the costs associated with investigation, litigation and possible settlement, judgment, penalty or fine. In addition, lawsuits and other legal proceedings may be time consuming and may require a commitment of management and personnel resources that will be diverted from our normal business operations. Although we generally maintain insurance to mitigate certain costs, there can be no assurance that costs associated with lawsuits or other legal proceedings will not exceed the limits of insurance policies. Moreover, we may be unable to continue to maintain our existing insurance at a reasonable cost, if at all, or to secure additional coverage, which may result in costs associated with lawsuits and other legal proceedings being uninsured. Our business, financial condition, and results of operations could be adversely affected if a judgment, penalty or fine is not fully covered by insurance.

A privacy or data security breach could expose us to costly government enforcement actions and private litigation and adversely affect our business. An important component of our business involves the receipt, processing, transmittal, and storage of personal, confidential or sensitive information about our customers. We have programs in place to detect, contain and respond to data security incidents. However, because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently and may be difficult to detect for long periods of time, we may be unable to anticipate these techniques or implement adequate preventive measures. In addition, hardware, software, or applications we develop or procure from third parties may contain defects in design or manufacture or other problems that could unexpectedly compromise information security. Unauthorized parties may also attempt to gain access to our systems or facilities, or those of third parties with whom we do business, through fraud, trickery, or other forms of deceiving our team members, contractors, vendors, and temporary staff. In addition, security breaches can also occur as a result of intentional or inadvertent breaches by our employees or by persons with whom we have commercial relationships. Any actual or suspected security breach or other compromise of our security measures or those of our third party vendors whether as a result of banking efforts, denial-of-service attacks, viruses, malicious software, break-ins, phishing attacks, social engineering or otherwise, could harm our reputation and business, damage our brand and make it harder to retain existing customers or acquire new ones, require us to expend significant capital and other resources to address the breach, and result in a violation of applicable laws regulations or other legal obligations. Moreover, any insurance coverage we may carry may be inadequate to cover the expenses and other potential financial exposure we could face as a result of a privacy or data breach.

Failure to comply with federal, state and international laws and regulations relating to privacy, data protection and consumer protection, or the expansion of current or the enactment of new laws or regulations relating to privacy, data protection and consumer protection, could adversely affect our business and our financial condition.  A variety of federal, state and international laws and regulations govern the collection, use, retention, sharing, export and security of personal information. We also may choose to comply with, or may be required to comply with, self-regulatory obligations or other industry standards. Laws and regulations relating to privacy, data protection and consumer protection are evolving and subject to potentially differing interpretations, and laws providing for new privacy and security rights and requirements may be enacted or come into effect in different jurisdictions. These requirements may be enacted, interpreted or applied in a manner that is inconsistent from one jurisdiction to another or in a manner that conflicts with other rules or our practices. As a result, our practices may not comply, or may not comply in the future with all such laws, regulations, requirements and obligations. Any failure, or perceived failure, by us to comply with any federal, state or international privacy or consumer protection- related laws, regulations, regulatory guidance, orders to which we may be subject or other legal obligations relating to privacy or consumer protection could adversely affect our reputation, brand and business, and may result in claims, proceedings or actions against us by governmental entities or others, including claims for statutory damages asserted on behalf of purported classes of affected persons or other liabilities or require us to change our business practices, including changing, limiting or ceasing altogether the collection, use, sharing, or transfer of data relating to customers, which could materially adversely affect our business, financial condition and operating results.

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Many governmental regulations may impact the Internet, which could affect the Company’s ability to conduct business. Any new law or regulation, or the application or interpretation of existing laws, may adversely impact the growth in the use of the Internet or the Company’s websites. The Company expects there will be an increasing number of laws and regulations pertaining to the Internet in the United States and throughout the world. These laws or regulations may relate to liability for information received from or transmitted over the Internet, online content regulation, user privacy, taxation and quality of products and services sold over the Internet. Moreover, the applicability to the Internet of existing laws governing intellectual property ownership and infringement, copyright, trademark, trade secret, obscenity, libel, employment, personal privacy and other issues is uncertain and developing. This could decrease the demand for the Company’s products, increase its costs or otherwise adversely affect its business.

Regulations imposed by the Federal Trade Commission may adversely affect the growth of the Company’s Internet business or its marketing efforts. The Federal Trade Commission has proposed regulations regarding the collection and use of personal identifying information obtained from individuals when accessing websites, with particular emphasis on access by minors. These regulations may include requirements that the Company establish procedures to disclose and notify users of privacy and security policies, obtain consent from users for collection and use of information and provide users with the ability to access, correct and delete personal information stored by the Company. These regulations may also include enforcement and redress provisions. Moreover, even in the absence of those regulations, the Federal Trade Commission has begun investigations into the privacy practices of other companies that collect information on the Internet. One investigation resulted in a consent decree under which an Internet company agreed to establish programs to implement the principles noted above. The Company may become a party to a similar investigation, or the Federal Trade Commission's regulatory and enforcement efforts, or those of other governmental bodies, may adversely affect its ability to collect demographic and personal information from users, which could adversely affect its marketing efforts.

The price at which the Company’s Class A common stock will trade may be highly volatile and may fluctuate substantially. The stock market has from time to time experienced price and volume fluctuations that have affected the market prices of securities, particularly securities of companies with Internet operations. As a result, investors may experience a material decline in the market price of the Company’s Class A common stock, regardless of the Company’s operating performance. In the past, following periods of volatility in the market price of a particular company's securities, securities class action litigation has often been brought against that company. The Company may become involved in this type of litigation in the future. Litigation of this type is often expensive and diverts management's attention and resources and could have a material adverse effect on the Company’s business and its results of operations.

Additional Information

The Company’s internet address is www.1800flowers.com. We make available, through the investor relations tab located on our website at www.1800flowersinc.com, access to our Annual Report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after they are electronically filed with or furnished to the SEC. All such filings on our investor relations website are available free of charge. (The information posted on the Company’s website is not incorporated into this Annual Report on Form 10-K.)

A copy of this Annual Report on Form 10-K is available without charge upon written request to: Investor Relations, 1-800-FLOWERS.COM, Inc., Two Jericho Plaza, Suite 200, Jericho, NY 11753. In addition, the SEC maintains a website (http://www.sec.gov) that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC.

Item 1B. Unresolved Staff Comments

We have received no written comments regarding our current or periodic reports from the staff of the SEC that were issued 180 days or more preceding the end of our fiscal year ended June 27, 2021 that remain unresolved.

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Item 2. PROPERTIES

The table below lists the Company’s material properties at June 27, 2021:

Location	Type	Principal Use	Square Footage	Ownership
Medford, OR	Office, plant and warehouse	Manufacturing, distribution and administrative	1,103,000	owned
Bolingbrook, IL	Office, plant and warehouse	Manufacturing, distribution and administrative	361,176	leased
Medford, OR	Warehouse	Storage	310,000	leased
Hebron, OH	Office, plant and warehouse	Manufacturing, distribution and administrative	330,900	owned
Melrose Park, IL	Office and warehouse	Distribution, administrative and customer service	250,000	leased
Obetz, OH	Warehouse	Distribution	339,000	leased
Jacksonville, FL	Office and warehouse	Distribution and administrative	180,000	owned
Lake Forest, IL	Office, plant and warehouse	Manufacturing, distribution and administrative	148,000	leased
Hebron, OH	Warehouse	Storage	116,000	leased
Burr Ridge, Il	Office, plant and warehouse	Manufacturing, distribution and administrative	109,722	leased
Westerville, OH	Office, plant and warehouse	Manufacturing, distribution and administrative	88,000	owned
Carle Place, NY	Office	Headquarters	80,500	leased
Reno, NV	Warehouse	Distribution	70,000	leased
Obetz, OH	Warehouse	Storage - Holiday	62,000	leased
Memphis, TN	Warehouse	Distribution	40,000	leased
Jackson County, OR	Orchards	Farming	41 (acres)	leased
Jackson County, OR	Orchards	Farming	1,590 (acres)	owned
Jackson County, OR	Land	Fallow land	1,771 (acres)	owned

Item 3. LEGAL PROCEEDINGS

See Note 17. in Part IV, Item 15, for details.

Item 4. MINE SAFETY DISCLOSURES

Not applicable.

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PART II

Item 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information

1-800-FLOWERS.COM’s Class A common stock trades on The NASDAQ Global Select Market under the ticker symbol “FLWS.” There is no established public trading market for the Company’s Class B common stock.

Rights of Common Stock

Holders of Class A common stock generally have the same rights as the holders of Class B common stock, except that holders of Class A common stock have one vote per share and holders of Class B common stock have 10 votes per share on all matters submitted to the vote of stockholders. Holders of Class A common stock and Class B common stock generally vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Class B common stock may be converted into Class A common stock at any time on a one-for-one share basis. Each share of Class B common stock will automatically convert into one share of Class A common stock upon its transfer, with limited exceptions. During fiscal 2021, 389,209 shares of Class B common stock were converted into shares of Class A common stock, while none were converted during fiscal years 2019 and 2020.

Holders

As of September 3, 2021, there were approximately 202 stockholders of record of the Company’s Class A common stock, although the Company believes that there is a significantly larger number of beneficial owners. As of September 3, 2021, there were approximately 11 stockholders of record of the Company’s Class B common stock.

Purchases of Equity Securities by the Issuer

The Company has a stock repurchase plan through which purchases can be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program is financed utilizing available cash. On June 27, 2019, the board of directors increased the authorization to $30.0 million, and on April 22, 2021, increased it once more to $40.0 million. The Company repurchased a total of $22.4 million (862,290 shares), $10.7 million (754,458 shares) and $14.8 million (1,230,303 shares) during the fiscal years 2021, 2020 and 2019, respectively, under this program. As of June 27, 2021, $32.5 million remains authorized under the plan.

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The following table sets forth, for the months indicated, the Company’s purchase of common stock during the fiscal year 2021, which includes the period June 29, 2020 through June 27, 2021:

Period	Total Number of Shares Purchased		Average Price Paid Per Share (1)		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs		Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs
	(in thousands, except average price paid per share)
06/29/20 - 07/26/20		-	$	-		-	$	19,320
07/27/20 - 08/23/20		-	$	-		-	$	19,320
08/24/20 - 09/27/20		36,355	$	29.94		36,355	$	18,231
09/28/20 - 10/25/20		-	$	-		-	$	18,231
10/26/20 - 11/22/20		305,941	$	21.23		305,941	$	11,735
11/23/20 - 12/27/20		203,842	$	23.93		203,842	$	6,850
12/28/20 - 01/24/21		70,438	$	27.65		70,438	$	4,900
01/25/21 - 02/21/21		12,821	$	31.63		12,821	$	4,494
02/22/21 - 03/28/21		-	$	-		-	$	4,494
03/29/21 - 04/25/21		-	$	-		-	$	4,494
04/26/21 - 05/23/21		142,893	$	32.71		142,893	$	35,322
05/24/21 - 06/27/21		90,000	$	31.80		90,000	$	32,457
Total		862,290	$	25.92		862,290

(1) Average price per share excludes commissions and other transaction fees.

Dividends

We have never declared or paid cash dividends on our common stock. We currently do not anticipate paying any cash dividends in the foreseeable future. Any future determination to declare cash dividends will be made at the discretion of our board of directors, subject to applicable laws, and will depend on our financial condition, results of operations, capital requirements, general business conditions and other factors that our board of directors may deem relevant.

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Item 6. SELECTED FINANCIAL DATA

The selected consolidated statement of income data for the years ended June 27, 2021, June 28, 2020 and June 30, 2019 and the consolidated balance sheet data as of June 27, 2021 and June 28, 2020 have been derived from the Company’s audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K. The selected consolidated statement of income data for the years ended July 1, 2018 and July 2, 2017, and the selected consolidated balance sheet data as of June 30, 2019 and July 1, 2018, and July 2, 2017, are derived from the Company’s audited consolidated financial statements, which are not included in this Annual Report on Form 10-K.

The following tables summarize the Company’s consolidated statement of income and balance sheet data. The Company acquired PersonalizationMall in August 2020. The Company acquired Shari’s Berries in August 2019. In May 2017, the Company completed the disposition of its Fannie May business. The following data reflects the results of operations of these subsidiaries since their respective dates of acquisition, and /or until their respective date of disposition. This information should be read together with the discussion in "Management's Discussion and Analysis of Financial Condition and Results of Operations" and the Company’s consolidated financial statements and notes to those statements included elsewhere in this Annual Report on Form 10-K.

	Years ended
	June 27, 2021		June 28, 2020			June 30, 2019		July 1, 2018			July 2, 2017
Consolidated Statement of Income Data:	(in thousands, except per share data)
Net revenues	$	2,122,245	$	1,489,637		$	1,248,623	$	1,151,921		$	1,193,625
Cost of revenues		1,225,816		867,441			722,502		662,896			673,344
Gross profit		896,429		622,196			526,121		489,025			520,281
Operating expenses:
Marketing and sales		533,268		363,227			319,636		298,810			317,527
Technology and development		54,428		48,698			43,758		39,258			38,903
General and administrative		117,136		97,394			87,654		77,440			84,116
Depreciation and amortization		42,510		32,513			29,965		32,469			33,376
Total operating expenses		747,342		541,832			481,013		447,977			473,922
Operating income		149,087		80,364			45,108		41,048			46,359
Interest expense, net		5,860		2,438			2,769		3,631			5,821
Other income (expense), net		5,888		(84	)		644		605			15,471
Income before income taxes		149,115		77,842			42,983		38,022			56,009
Income tax expense (benefit)		30,463		18,844			8,217		(2,769	)		11,968
Net income		118,652		58,998			34,766		40,791			44,041
Basic net income per common share	$	1.83	$	0.92		$	0.54	$	0.63		$	0.68
Diluted net income per common share	$	1.78	$	0.89		$	0.52	$	0.61		$	0.65
Weighted average shares used in the calculation of net income per common share:
Basic		64,739		64,463			64,342		64,666			65,191
Diluted		66,546		66,408			66,457		66,938			67,735

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	As of
	June 27, 2021			June 28, 2020			June 30, 2019			July 1, 2018		July 2, 2017
	(in thousands)
Consolidated Balance Sheet Data:
Cash and cash equivalents	$	173,573		$	240,506		$	172,923		$	147,240	$	149,732
Working capital		134,121			198,298			175,741	**		148,222		132,227
Total assets		1,076,679	***		774,435	***		606,440	**		570,889		552,470	*
Long-term liabilities		567,609	***		194,329	***		136,232			131,186		145,056	*
Total 1-800-FLOWERS.COM, Inc. stockholders' equity		509,070			399,774			342,711	**		314,904		282,239

* In April 2015, the FASB issued ASU No. 2015-03, “Simplifying the Presentation of Debt Issuance Costs,” which amends ASC 835-30, “Interest – Imputation of Interest.” The Company adopted this ASU in fiscal 2017, and the impact of the adoption of the new guidance was to reclassify $3.6 million of deferred financing costs previously included within “Other Assets” to “Long-term debt” in the consolidated balance sheets as of July 2, 2017. 

** In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” amending revenue recognition guidance (“ASC 606”). The Company adopted this ASU in fiscal 2019, for all revenue contracts with our customers using the modified retrospective approach and increased retained earnings by $0.3 million, reduced accrued expenses by $1.1 million and decreased prepaid expense by $0.8 million. The comparative information presented in this Form 10-K has not been restated and continues to be reported under the accounting standards in effect for those periods. The adoption of the new revenue standard did not have a material impact to our net income for the fiscal year 2019.

*** In February 2016, the FASB issued ASU No. 2016-02, “Leases (Topic 842)” (“ASC 842”). Under this guidance, an entity is required to recognize right-of-use assets and lease liabilities on its balance sheet. We adopted the new standard effective fiscal 2020 and elected the optional transition method and therefore, we did not apply the standard to the comparative periods presented in our financial statements. The adoption of the new standard had a material impact to the Company’s Consolidated Balance Sheets, but no impact to the Consolidated Statements of Income (Operations) or Consolidated Statements of Cash Flows. As such, we recorded operating lease liabilities of $80.7 million, based on the present value of the remaining minimum rental payments using discount rates as of the effective date, and a corresponding right-of-use assets of $78.7 million based on the operating lease liabilities adjusted for deferred rent and lease incentives received.

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Item 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This “Management’s Discussion and Analysis of Financial Condition and Results of Operations” (MD&A) is intended to provide an understanding of our financial condition, change in financial condition, cash flow, liquidity and results of operations. The following MD&A discussion should be read in conjunction with the consolidated financial statements and notes to those statements that appear elsewhere in this Form 10-K. The following discussion contains forward-looking statements that reflect the Company’s plans, estimates and beliefs. The Company’s actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to any differences include, but are not limited to, those discussed under the caption “Forward-Looking Information” and under Item 1A — “Risk Factors.”

Business overview

1-800-FLOWERS.COM, Inc. and its subsidiaries (collectively, the “Company”) is a leading provider of gifts designed to help customers express, connect and celebrate. For more than 40 years, 1-800-Flowers.com® has been delivering smiles to customers with gifts for every occasion, including fresh flowers and the best selection of plants, gift baskets, gourmet foods, confections, jewelry, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift.

The Company’s business platform features our all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers. 

Business Segments

The Company operates in the following three business segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The Consumer Floral & Gifts segment includes the operations of the Company’s flagship brand, 1-800-Flowers.com, PersonalizationMall, FruitBouquets.com, Flowerama, and Goodsey, while the Gourmet Foods & Gift Baskets segment includes the operations of Harry & David, Wolferman’s Bakery, Moose Munch, Stock Yards, Cheryl’s, Mrs. Beasley’s, The Popcorn Factory, DesignPac, 1-800-Baskets.com, Simply Chocolate and Shari’s Berries. The BloomNet segment includes the operations of BloomNet and Napco.

See Item 1 in Part I for a detailed description of the Company’s business. 

Fiscal 2021 Results

Fiscal 2021 was a transformative year for the Company. Over the past several years, we have grown from a collection of specialty brands into a unique ecommerce platform that inspires and enables our customers to express, connect and celebrate. The success that the Company experienced in fiscal 2021 began with the foundation laid during fiscal 2018 when the Company implemented a three-year plan focused on three primary objectives: (i) "E-commerce Growth Initiatives” (ii) “Focused Loyalty and "Coordinated Promotional Activity”, and (iii) “BloomNet Growth.” These objectives formulated the backbone of the long-term customer acquisition efforts implemented by our flagship 1-800-Flowers.com and Harry & David brands, and the roll-out of our successful Passport loyalty program. The revenue and earnings growth achieved in fiscal 2021 was made possible by the momentum that we have been building over the last several years, backed by the investments made in our products, technology, marketing capabilities, production and fulfillment infrastructure and our people. This momentum is evidenced in our revenue growth trend of 8.4% in Fiscal 2019, approximately 9.0% in fiscal 2020, prior to the onset of the COVID-19 pandemic, before finishing the year at 19.3%, and ultimately reaching 42.5% in fiscal 2021.

As a result of our assortment of products and services designed to help our customers deliver smiles, including the timely, accretive acquisition of PersonalizationMall, combined with our agile fulfillment infrastructure, which can quickly flex with changing sales, we were well positioned to take advantage of the shift in consumer behavior brought on by the pandemic, which dramatically accelerated the shift to e-commerce shopping. Over the span of two years, the Company grew from $1.2 billion in fiscal 2019 to $2.1 billion in fiscal 2021, and delivered adjusted EBITDA of $213.1 million in fiscal 2021, compared to $129.5 million in fiscal 2020 and $82.1 million in fiscal 2019. Net income increased from $34.8 million in fiscal 2019 to $59.0 million in fiscal 2020 and $118.6 in fiscal 2021.

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We believe it is helpful to review our earnings performance based on EBITDA, excluding the impact of certain items. In consolidation, on a pro forma basis, adjusting fiscal 2021 for: (i) the negative impact on EBITDA of costs associated with the acquisition of PersonalizationMall ($5.4 million), and (ii) gains on non-qualified deferred compensation ('NQDC") plan assets ($5.7 million), partially offset by (iii) favorable settlements of Harry & David store lease closure costs ($0.5 million), and adjusting fiscal 2020 to exclude: (i) costs associated with the acquisition of PersonalizationMall ($2.7 million), (ii) Harry & David store closure costs ($5.2 million), and gains on NQDC assets ($0.3 million), fiscal 2021 Adjusted EBITDA was $213.1 million, compared to $129.5 million in fiscal 2020.

Acquisition of PersonalizationMall

On August 3, 2020, the Company completed its acquisition of PersonalizationMall.com LLC ("PersonalizationMall"), a leading ecommerce provider of personalized products. The extensive offerings of PersonalizationMall include a wide variety of personalization processes such as sublimation, embroidery, digital printing, engraving and sandblasting, while providing an industry-leading customer experience based on a fully integrated business platform that includes a highly automated personalization process and rapid order fulfillment.

The Company used a combination of cash on its balance sheet and its existing credit facility to fund the $245.0 million purchase (subject to certain working capital and other adjustments), which included its newly renovated, leased 360,000 square foot state-of-the-art production and distribution facility, as well as customer database, tradenames and website. PersonalizationMall’s revenues were approximately $171.2 million during its fiscal year ended February 29, 2020.

Amended Credit Agreement

Subsequent to, but in contemplation of the acquisition of PersonalizationMall, on August 20, 2020, the Company entered into a First Amendment to its 2019 Credit Agreement to: (i) increase the aggregate principal amount of the existing revolving credit facility ("Revolver") commitments from $200.0 million to $250.0 million, (ii) establish a new tranche of term A-1 loans in an aggregate principal amount of $100.0 million (the “New Term Loan”), (iii) increase the working capital sublimit with respect to the Revolver from $175.0 million to $200.0 million, and (iv) increase the seasonally-reduced Revolver commitments from $100.0 million to $125.0 million for the period from January 1 through August 1 for each fiscal year of the Company. The New Term Loan will mature on May 31, 2024. The New Term Loan is payable in 15 quarterly installments of principal and interest beginning on September 27, 2020, with escalating principal payments, at the rate of 5.0% per annum for the first four payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $67.5 million due upon maturity. The $100.0 million proceeds of the New Term Loan were used to repay the $95.0 million borrowing, which had been drawn on its existing Revolver to finance the acquisition, as well as financing fees of approximately $2.0 million.

COVID-19 Impact

In response to the global pandemic, the Company has taken actions to ensure employee safety and business continuity, informed by the guidelines set forth by local, state and federal government and health officials. These initiatives included developing a “Pandemic Preparedness and Response Plan,” establishing an internal “nerve center” to allow for communication and coordination throughout the business, designing workstream teams to promote workforce protection and supply chain management, and dedicating resources to support customers, vendors, franchisees, and our BloomNet member florists.

The COVID-19 pandemic has affected, and is expected to continue to affect, our operations and financial results for the foreseeable future. While there is significant uncertainty in the overall consumer environment due to the COVID-19 crisis, we continue to see strong e-commerce demand for gourmet foods and gift baskets and our floral and personalized products. With that said, there are headwinds (and resulting increased costs) that have impacted our fiscal 2021 results, and will continue to impact our operations for the foreseeable future, including the following:

● Retail store closures – on March 20, 2020, in response to government actions, and for the safety of its employees, the Company temporarily closed its Cheryl’s and Harry & David retail stores. Affected employees were provided with Company paid special COVID leave pay through April 3rd, as the nation and the Company worked to understand the extent and potential length of the crisis. On April 14th, the difficult decision was made to permanently close 38 of our 39 Harry & David retail stores. As a result, the Company incurred a charge of approximately $5.2 million in our fourth quarter of fiscal 2020 for lease obligations, employee costs and other store closure costs. Annual revenues attributable to the closed locations was approximately $33.0 million.

● Wholesale volume reductions – in comparison to fiscal 2020, wholesale revenues within our Gourmet Foods and Gift Baskets segment were negatively impacted during our first, second and third quarters, as many of our large wholesale customers were taking a cautious approach due to the uncertainty surrounding the future impact of COVID-19 on their brick and mortar retail stores.

● Increased operating costs - we are seeing increased costs associated with the changes we have made, and continue to make, to our manufacturing, warehouse and distribution facilities to provide for the safety and wellbeing of our associates, including: required social distancing, enhanced facility cleaning and sanitizing schedules, and staggered production shifts, as well as overall wage rate increases, and labor supply shortages.

● Supply chain constraints – the nationwide increase in e-commerce volume has also resulted in third-party carrier capacity constraints, and higher delivery costs. Ocean transport costs and capacity shortages, caused by the ongoing global recovery from the pandemic, have created supply chain shortages and increased costs.

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The scale and overall economic impact of the COVID-19 crisis is still very difficult to assess as the Company begins to annualize the impact that COVID-19 has had on consumer behavior. However, the Company believes that the operating platform it has built over the years, combined with its diversified product line, and ability to engage with its customers will allow it to successfully navigate this challenging environment and continue to grow revenues through fiscal 2022.

Looking ahead, we believe we are well positioned to deepen the relationships we have with our customers by engaging with them across a broad range of communication channels as we work to build a true community and offer our customers the most robust online gifting assortment.

Fiscal 2022 Guidance

For the fiscal 2022 full year, the Company is providing the following guidance:

● Total revenue growth of 10.0 percent-to-12.0 percent compared with the prior year;

● Adjusted EBITDA growth of 5.0 percent-to-8.0 percent;

● EPS in line with fiscal 2021, as improved EBITDA is offset by higher depreciation and a higher effective tax rate; and

● Free Cash Flow in excess of $100.0 million.

The Company’s guidance for the year is based on several factors including:

● The significant increase in consumers shopping online where the Company’s broad product offering and brand portfolio makes it a leading destination for customers looking for solutions to help them connect, express themselves and celebrate - sentiments that have become more important than ever;

● Significant expansion of the Company’s product offering, both organically and through strategic acquisitions like Shari’s Berries and PersonalizationMall.com;

● Continued strong growth and positive behaviors in the Company’s customer file, including strong new-to-file customer growth as well as increased demand from existing customers; and

● Continued strong growth in the Company’s Celebrations Passport® loyalty program, which is helping drive increased frequency, retention, and cross-category/cross-brand purchases.

The Company is also aware of several headwinds affecting its business, including:

● A challenging labor market with both limited availability and rising wage rates; and

● Significant increases in both inbound and outbound shipping rates as well as higher commodity costs. 

Definitions of non-GAAP financial measures:

We sometimes use financial measures derived from consolidated financial information, but not presented in our financial statements prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Certain of these are considered "non-GAAP financial measures" under the SEC rules. See below for definitions and the reasons why we use these non-GAAP financial measures. Where applicable, see the Segment Information and Results of Operations sections below for reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures. These non-GAAP financial measures are referred to as “adjusted" or “on a comparable basis” below, as these terms are used interchangeably.

EBITDA and adjusted EBITDA

We define EBITDA as net income (loss) before interest, taxes, depreciation and amortization. Adjusted EBITDA is defined as EBITDA adjusted for the impact of stock-based compensation, Non-Qualified Plan Investment appreciation/depreciation, and certain items affecting period to period comparability. See Segment Information for details on how EBITDA and adjusted EBITDA were calculated for each period presented.

The Company presents EBITDA and adjusted EBITDA because it considers such information meaningful supplemental measures of its performance and believes such information is frequently used by the investment community in the evaluation of similarly situated companies. The Company uses EBITDA and adjusted EBITDA as factors used to determine the total amount of incentive compensation available to be awarded to executive officers and other employees. The Company's credit agreement uses EBITDA and adjusted EBITDA to measure compliance with covenants such as interest coverage and debt incurrence. EBITDA and adjusted EBITDA are also used by the Company to evaluate and price potential acquisition candidates.

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EBITDA and adjusted EBITDA have limitations as analytical tools and should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. Some of the limitations are: (a) EBITDA and adjusted EBITDA do not reflect changes in, or cash requirements for, the Company's working capital needs; (b) EBITDA and adjusted EBITDA do not reflect the significant interest expense, or the cash requirements necessary to service interest or principal payments, on the Company's debts; and (c) although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future and EBITDA does not reflect any cash requirements for such capital expenditures. EBITDA should only be used on a supplemental basis combined with GAAP results when evaluating the Company's performance.

Segment contribution margin and adjusted segment contribution margin

We define segment contribution margin as earnings before interest, taxes, depreciation and amortization, before the allocation of corporate overhead expenses. Adjusted segment contribution margin is defined as contribution margin adjusted for certain items affecting period-to-period comparability. See Segment Information for details on how segment contribution margin was calculated for each period presented.

When viewed together with our GAAP results, we believe segment contribution margin and adjusted segment contribution margin provide management and users of the financial statements meaningful information about the performance of our business segments.

Segment contribution margin and adjusted segment contribution margin are used in addition to and in conjunction with results presented in accordance with GAAP and should not be relied upon to the exclusion of GAAP financial measures. The material limitation associated with the use of the segment contribution margin and adjusted segment contribution margin is that they are an incomplete measure of profitability as they do not include all operating expenses or non-operating income and expenses. Management compensates for these limitations when using this measure by looking at other GAAP measures, such as operating income and net income. 

Adjusted net income and adjusted net income per common share

We define adjusted net income and adjusted net income per common share as net income and net income per common share adjusted for certain items affecting period to period comparability. See Segment Information below for details on how adjusted net income and adjusted net income per common share were calculated for each period presented.

We believe that adjusted net income and adjusted net income per common share are meaningful measures because they increase the comparability of period to period results.

Since these are not measures of performance calculated in accordance with GAAP, they should not be considered in isolation of, or as a substitute for, GAAP net income and net income per common share, as indicators of operating performance and they may not be comparable to similarly titled measures employed by other companies.

Free Cash Flow

We define Free Cash Flow as net cash provided by operating activities, less capital expenditures. The Company considers Free Cash Flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business after the purchases of fixed assets, which can then be used to, among other things, invest in the Company’s business, make strategic acquisitions, strengthen the balance sheet and repurchase stock or retire debt. Free Cash Flow is a liquidity measure that is frequently used by the investment community in the evaluation of similarly situated companies. Since Free Cash Flow is not a measure of performance calculated in accordance with GAAP, it should not be considered in isolation or as a substitute for analysis of the Company's results as reported under GAAP. A limitation of the utility of free cash flow as a measure of financial performance is that it does not represent the total increase or decrease in the company's cash balance for the period.

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Segment Information

The following table presents the net revenues, gross profit and segment contribution margin from each of the Company’s business segments, as well as consolidated EBITDA, adjusted EBITDA and adjusted net income, for fiscal years ended June 27, 2021 and June 28, 2020. For segment information for the fiscal year ended June 30, 2019, please refer to our Annual Report on Form 10-K for the fiscal year ended June 30, 2019.

	Years Ended
	June 27, 2021			Personalization Mall Litigation & Transaction Costs		Harry & David Store Closure Costs			As Adjusted (non-GAAP) June 27, 2021			June 28, 2020			Personalization Mall Litigation & Transaction Costs		Harry & David Store Closure Costs		As Adjusted (non-GAAP) Jun 28, 2020			% Change
Net revenues:
Consumer Floral & Gifts	$	1,025,015		$	-	$	-		$	1,025,015		$	593,197		$	-	$	-	$	593,197			72.8	%
BloomNet		142,919								142,919			111,766							111,766			27.9	%
Gourmet Foods & Gift Baskets		955,607								955,607			785,547							785,547			21.6	%
Corporate		341								341			591							591			-42.3	%
Intercompany eliminations		(1,637	)							(1,637	)		(1,464	)						(1,464	)		-11.8	%
Total net revenues	$	2,122,245		$	-	$	-		$	2,122,245		$	1,489,637		$	-	$	-	$	1,489,637			42.5	%
Gross profit:
Consumer Floral & Gifts	$	420,860		$	-	$	-		$	420,860		$	233,941		$	-	$	-	$	233,941			79.9	%
		41.1	%							41.1	%		39.4	%						39.4	%
BloomNet		64,978								64,978			54,193							54,193			19.9	%
		45.5	%							45.5	%		48.5	%						48.5	%
Gourmet Foods & Gift Baskets		410,208								410,208			333,620							333,620			23.0	%
		42.9	%							42.9	%		42.5	%						42.5	%
Corporate		383								383			442							442			-13.3	%
		112.3	%							112.3	%		74.8	%						74.8	%
Total gross profit	$	896,429		$	-	$	-		$	896,429		$	622,196		$	-	$	-	$	622,196			44.1	%
		42.2	%		-		-			42.2	%		41.8	%		-		-		41.8	%
EBITDA (non-GAAP):
Segment Contribution Margin (non-GAAP) (a):
Consumer Floral & Gifts	$	128,625		$	-	$	-		$	128,625		$	73,806		$	-	$	-	$	73,806			74.3	%
BloomNet		45,875								45,875			35,111							35,111			30.7	%
Gourmet Foods & Gift Baskets		149,377					(483	)		148,894			110,627					5,177		115,804			28.6	%
Segment Contribution Margin Subtotal		323,877			-		(483	)		323,394			219,544			-		5,177		224,721			43.9	%
Corporate (b)		(132,280	)		5,403					(126,877	)		(106,667	)		2,706				(103,961	)		-22.0	%
EBITDA (non-GAAP)		191,597			5,403		(483	)		196,517			112,877			2,706		5,177		120,760			62.7	%
Add: Stock-based compensation		10,835								10,835			8,434							8,434			28.5	%
Add: Compensation charge related to NQDC Investment Appreciation		5,713								5,713			347							347			1546.4	%
Adjusted EBITDA (non-GAAP)	$	208,145		$	5,403	$	(483	)	$	213,065		$	121,658		$	2,706	$	5,177	$	129,541			64.5	%

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Reconciliation of net income to adjusted net income (non-GAAP):	Years Ended
	June 27, 2021			June 28, 2020
Net income	$	118,652		$	58,998
Adjustments to reconcile net income to adjusted net income (non-GAAP)
Add: PersonalizationMall litigation and transaction costs		5,403			2,706
Add: Harry & David store closure cost		(483	)		5,177
Deduct: Income tax benefit on adjustments		(1,005	)		(1,908	)
Adjusted net income (non-GAAP)	$	122,567		$	64,973
Basic and diluted net income per common share
Basic	$	1.83		$	0.92
Diluted	$	1.78		$	0.89
Basic and diluted adjusted net income per common share (non-GAAP)
Basic	$	1.89		$	1.01
Diluted	$	1.84		$	0.98
Weighted average shares used in the calculation of net income and adjusted net income per common share
Basic		64,739			64,463
Diluted		66,546			66,408

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Reconciliation of net income to adjusted EBITDA (non-GAAP):	Years Ended
	June 27, 2021			June 28, 2020
Net income	$	118,652		$	58,998
Add: Interest expense/other (income), net		(28	)		2,522
Add: Depreciation and amortization		42,510			32,513
Add: Income tax expense		30,463			18,844
EBITDA		191,597			112,877
Add: Stock-based compensation		10,835			8,434
Add: Compensation charge related to NQDC investment appreciation		5,713			347
Add: PersonalizationMall litigation and transaction costs		5,403			2,706
Add: Harry & David store closure cost		(483	)		5,177
Adjusted EBITDA	$	213,065		$	129,541

(a) Segment performance is measured based on segment contribution margin or segment Adjusted EBITDA, reflecting only the direct controllable revenue and operating expenses of the segments, both of which are non-GAAP measurements. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead, described above, depreciation and amortization, other income (net), and other items that we do not consider indicative of our core operating performance.

(b) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.

Results of Operations

The Company’s fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. fiscal years 2021, 2020 and 2019 which ended on June 27, 2021, June 28, 2020 and June 30, 2019, respectively, consisted of 52 weeks.

Net Revenues

	Years Ended
	June 27, 2021		% Change			June 28, 2020		% Change			June 30, 2019
	(dollars in thousands)
Net revenues:
E-Commerce	$	1,879,550		52.8	%	$	1,230,385		23.2	%	$	998,359
Other		242,695		-6.4	%		259,252		3.6	%		250,264
	$	2,122,245		42.5	%	$	1,489,637		19.3	%	$	1,248,623

Net revenues consist primarily of the selling price of the merchandise, service or outbound shipping charges, less discounts, returns and credits.

During the year ended June 27, 2021, net revenues increased 42.5% in comparison to the prior year, reflecting strong growth across the Company’s three business segments. Excluding revenues of PersonalizationMall.com, which was acquired on August 3, 2020, total net revenues grew 26.6% in comparison to the prior year, as the favorable growth trends we had been seeing in everyday gifting occasions, beginning with the fourth quarter of fiscal 2020, continued through the third quarter of fiscal 2021, before normalizing with the annualization of the pandemic during the fourth quarter of fiscal 2021. The annual growth rate reflects “post-COVID-19” growth of 52.6% (35.5%, excluding PersonalizationMall) through the first three quarters of fiscal 2021, and “post-COVID-19 annualization” growth of 16.5% (3.8%, excluding PersonalizationMall) during the fourth quarter of fiscal 2021. The marketing and merchandising investments that the Company has made across its brands, including product offerings and messaging that have resonated with our customers, coupled with the strategic acquisitions of Shari’s Berries® in August of 2019 and PersonalizationMall.com® in August of 2020, have enabled the Company to capitalize on the consumer behavioral shift to e-commerce shopping accelerated by the pandemic.

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During the year ended June 28, 2020, net revenues increased 19.3% in comparison to the prior year, reflecting strong execution of the Company’s strategy to engage with its customers and build deeper relationships and thereby drive sustainable, long-term growth. The annual growth rate reflects “pre-COVID-19” growth of approximately 8.3% through the first three quarters of fiscal 2020, and “post-COVID-19” growth of 61.0% during the fourth quarter of fiscal 2020. The Company experienced growth across its three business segments, reflecting the strategic marketing and merchandising investments across the Company’s brands, the continuing positive trends in everyday gifting occasions, increased self-consumption within the Gourmet Foods & Gift Baskets segment, as well as incremental revenues from Shari’s Berries, which was acquired on August 14, 2019. Excluding the incremental revenue contributed by Shari’s Berries, consolidated net revenues grew 16.3% in fiscal 2020 compared to the prior year.

Disaggregated revenue by channel follows:

	Years Ended
	June 27, 2021									June 28, 2020									June 30, 2019
	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated
	(in thousands)
Net revenues
E-commerce	$	1,015,716	$	-	$	863,834	$	1,879,550		$	585,585	$	-	$	644,800	$	1,230,385		$	489,463	$	-	$	508,897	$	998,360
Retail		5,543		-		9,134		14,677			4,318		-		37,076		41,394			4,706		-		45,862		50,568
Wholesale		-		45,299		82,639		127,938			-		33,675		103,671		137,346			-		29,744		93,659		123,403
BloomNet		-		97,620		-		97,620			-		78,091		-		78,091			-		73,132		-		73,132
Other		3,756		-		-		3,756			3,294		-		-		3,294			3,596		-		-		3,596
Corporate		-		-		-		341			-		-		-		591			-		-		-		1,105
Eliminations		-		-		-		(1,637	)		-		-		-		(1,464	)		-		-		-		(1,541	)
Total net revenues	$	1,025,015	$	142,919	$	955,607	$	2,122,245		$	593,197	$	111,766	$	785,547	$	1,489,637		$	497,765	$	102,876	$	648,418	$	1,248,623

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Revenue by sales channel:

● E-commerce revenues (combined online and telephonic) increased 52.8% during fiscal 2021, comprised of 73.5% growth within the Consumer Floral & Gifts segment and 34.0% growth in the Gourmet Foods & Gift Baskets segment. During fiscal 2021, the Company fulfilled approximately 26.0 million e-commerce orders (an increase of 54.9% compared to fiscal 2020) at an average order value of $72.22 (a decrease of 1.4% compared to fiscal 2020).   E-commerce revenues increased 23.2% during fiscal 2020, comprised of 19.6% growth within the Consumer Floral segment and 26.7% growth in the Gourmet Foods & Gift Baskets segment. During fiscal 2020, the Company fulfilled approximately 16.4 million e-commerce orders (an increase of 24.1% compared to fiscal 2019) at an average order value of $74.94 (a decrease of 0.7% compared to fiscal 2019).

● Other revenues are comprised of the Company’s BloomNet segment, as well as the wholesale and retail channels of its 1-800-Flowers.com Consumer Floral and Gourmet Foods & Gift Baskets segments. Other revenues decreased 6.4% during fiscal 2021, primarily as a result of the disposition of Harry & David stores in April 2020, and weak wholesale demand attributable to COVID-19, partially offset by 27.9% growth within the BloomNet segment.   Other revenues increased 3.6% during fiscal 2020, primarily as a result of 8.6% growth within the BloomNet segment, and 0.9% growth within the Gourmet Foods & Gift Baskets segment.

Revenue by segment:

Consumer Floral & Gifts – this segment, which historically has consisted primarily of the operations of the 1-800-Flowers.com brand, but now includes revenues attributable to PersonalizationMall, subsequent to its August 3, 2020 acquisition date, derives revenue from the sale of consumer floral products and gifts, primarily through its e-commerce sales channel (telephonic and online sales), as well as retail stores, and royalties from its franchise operations.

Net revenues increased 72.8%, during fiscal 2021, reflecting: (i) the marketing and merchandising investments made in our flagship brand, which have driven our growth and market share gains that began in the second half of fiscal 2018, continued through fiscal 2020, and accelerated with the start of the pandemic, and (ii) the incremental revenues of PersonalizationMall. Excluding the revenues derived from PersonalizationMall, segment pro-forma revenue growth was 33.0% during fiscal 2021, despite the shift of the Valentine’s Day date placement from Friday in fiscal 2020 to Sunday in fiscal 2021, which normally results in a 20% reduction in demand. The revenue increase was supported by the Company’s customer acquisition strategy, and a strategic combination of organic and investment spend, resulting in growth across our “everyday” gifting occasions, which focused on “Birthday”, “Anniversary”, “Sympathy” and “Just Because” occasions, as well as holiday specific occasions, including the Christmas, Valentine’s Day and Mother’s Day holidays. The acquisition of PersonalizationMall and its complementary product line contributed to the accelerated growth rate as it filled the personalization gift niche that our consumer and BGS customers requested.

Net revenues increased 19.2% during fiscal 2020 reflecting the continued benefit of the strategic marketing and merchandising investments made in the Company’s flagship brands over the past two years, combined with the significant growth achieved during the 4th quarter, triggered by the pandemic. The Company experienced record Easter and Mother’s Day holidays, with post holiday “everyday” volume continuing to show strong year over year improvement.

BloomNet - revenues in this segment are derived from membership fees, as well as other product and service offerings to florists.

Net revenues increased 27.9% during fiscal 2021, primarily due to increased: (i) settlement processing revenues, due to higher florist-to-florist order volume, (ii) transaction, reciprocity and membership fees, driven primarily by increased order volume referred through the network, and (iii) favorable wholesale demand. This growth was supported by the strategic decision made in April 2020, to temporarily waive fees and establish health and safety protocols to help member florists, until they could safely re-establish operations during the pandemic.

Net revenues increased 8.6% during fiscal 2020, primarily due to increased demand for directory, settlement processing revenues (due to the higher florist-to-florist order volume), and transaction fees (driven primarily by increased 1-800-Flowers.com, florist-to-florist, and Shari’s Berries order volume referred through the network), and favorable wholesale demand throughout the year due to new customer acquisitions. Offsetting the above increases were lower membership and reciprocity fees due to fee waivers in April 2020 to support our florist network during the worst of the pandemic.

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Gourmet Foods & Gift Baskets – this segment includes the operations of Harry & David, Wolferman’s Bakery, Stock Yards, Cheryl’s Cookies, The Popcorn Factory, 1-800-Baskets/DesignPac, and Shari’s Berries (acquired on August 14, 2019). Revenue is derived from the sale of gourmet fruits, cookies, baked gifts, premium chocolates and confections, gourmet popcorn, gift baskets, dipped berries, and prime steaks and chops through the Company’s e-commerce sales channels (telephonic and online sales) and company-owned and operated retail stores under the Harry & David and Cheryl’s brand names, as well as wholesale operations.

Net revenues increased 21.6%, during the fiscal year 2021, due to favorable e-commerce revenues across the segment, partially offset by reduced wholesale and retail volumes. E-commerce revenue growth of 34.0% during fiscal 2021 was the result of increased penetration of “everyday” volume, and increased holiday volume in the second quarter of fiscal 2021, both of which benefitted from the impact of the COVID-19 pandemic as product offerings, convenience, and brand sentiment resonated with customers. Wholesale/retail channel revenues declined 34.8% during the fiscal year 2021, as big-box retail store customers reduced order volumes due to the pandemic, and as a result of the closure of the Harry & David retail store operations in the fourth quarter of fiscal 2020.

Net revenues increased 21.1% during fiscal 2020, as a result of favorable sales across all brands within the segment, and incremental revenue from Shari’s Berries, acquired in August 2019. The favorability was attributable to increased demand throughout the year, with growth of 9.7% during the first nine months of the year, then fueled by accelerated e-commerce demand coinciding with the onset of COVID-19, as product offerings, convenience, and brand sentiment resonated with customers. Wholesale/retail volume, which had been trending significantly favorable to prior year before the onset of COVID-19, ended relatively flat for the year due to the closure of many of the brand’s retail customer’s stores, and the closure of the Harry & David retail store operations in the 4th quarter.

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Gross Profit

	Years Ended
	June 27, 2021			% Change			June 28, 2020			% Change			June 30, 2019
	(dollars in thousands)
Gross profit	$	896,429			44.1	%	$	622,196			18.3	%	$	526,121
Gross margin %		42.2	%					41.8	%					42.1	%

Gross profit consists of net revenues less cost of revenues, which is comprised primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs, including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to direct-to-consumer and wholesale production operations, as well as payments made to referring florists related to order volume sent through the Company’s BloomNet network. 

Gross profit increased 44.1% during fiscal 2021 primarily due to the increase in revenues noted above. Gross profit percentage increased 40 basis points during the fiscal year 2021, as higher margins within the Consumer Floral & Gifts (due to the acquisition of PersonalizationMall) and Gourmet Foods & Gift Baskets segments were offset, in part, by lower margins within the BloomNet segment. On a pro-forma basis, excluding the impact of PersonalizationMall, gross margin percentage was 41.1%.

Gross profit increased 18.3% during fiscal 2020 due to the increase in revenues noted above, partially offset by a lower gross profit percentage. Gross profit percentage decreased 30 basis points during fiscal 2020, due to lower margins within the Gourmet Foods & Gift Baskets and BloomNet segments, partially offset by improved margins in the Consumer Floral segment. The lower margins were attributable to the acquisition of Shari’s Berries, which carries a lower gross margin, and macro-economic headwinds including: (i) rising labor and transportation costs, (ii) tariffs, and (iii) increased costs associated with the changes we have made, and continue to make, to our manufacturing, warehouse and distribution facilities to provide for the safety and wellbeing of our associates in light of COVID-19, including: required social distancing, enhanced facility cleaning and sanitizing schedules, and staggered production shifts. These headwinds have been partially offset by the Company’s strategic pricing initiatives and operational productivity improvements.

Consumer Floral & Gifts segment – Gross profit increased 79.9% during fiscal 2021, due to the aforementioned revenue growth and an increase in gross profit percentage of 170 basis points to 41.1%. The higher gross profit percentage was primarily attributable to the acquisition of PersonalizationMall, which carries higher margins, as well as pricing initiatives and reductions in promotional activity after the onset of COVID-19, partially offset by higher florist fulfillment, credits, product and delivery costs which increased as a result of the pandemic. On a pro-forma basis, excluding the impact of PersonalizationMall, acquired on August 3, 2020, gross margin percentage was 37.9% during the fiscal year 2021.

Gross profit increased 19.9% during fiscal 2020, due to the aforementioned revenue growth and an increase in gross profit percentage of 20 basis points to 39.4%. The higher gross profit percentage reflects lower promotional activity throughout the year due to the elimination of the loyalty points program, instead emphasizing “Celebrations Passport” to increase purchase frequency.

BloomNet segment - Gross profit increased 19.9% during fiscal 2021, due to the increase in revenues noted above, partially offset by a decrease in gross profit percentage of 300 basis points to 45.5%. The decrease in gross margin % was due to higher rebates (higher florist to florist volume), combined with unfavorable wholesale product margins due to product mix, and higher shipping/merchandising costs.

Gross profit increased 4.3% during fiscal 2020, due to the increase in revenues noted above, partially offset by a decrease in gross profit percentage of 200 basis points to 48.5%. The lower gross profit percentage was due to unfavorable wholesale product margins due to the impact of tariffs, promotional offerings and higher shipping and merchandise costs, as well as higher rebates (higher florist-to-florist volume) and the aforementioned fee waivers in April 2020 to assist the florist network during the onset of the pandemic.

Gourmet Foods & Gift Baskets segment – Gross profit increased by 23.0% during fiscal 2021, due to the increase in revenues noted above, as well as an increase in gross profit percentage of 40 basis points, to 42.9%. The increase in gross profit percentage was primarily attributable to lower promotions, merchandise assortment, channel mix, and fixed cost efficiency, partially offset by higher transportation costs due to surcharges and expedited ship methods, as well as increased labor costs.

Gross profit increased by 20.0% during fiscal 2020, due to the increase in revenues noted above, partially offset by a decrease in gross profit percentage of 40 basis points to 42.5%, mainly due to the acquisition of Shari’s Berries, which carries a lower gross margin than the rest of the segment, as well as the aforementioned macro-economic headwinds and incremental COVID-19 costs.

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Marketing and Sales Expense

	Years Ended
	June 27, 2021			% Change			June 28, 2020			% Change			June 30, 2019
	(dollars in thousands)
Marketing and sales	$	533,268			46.8	%	$	363,227			13.6	%	$	319,636
Percentage of sales		25.1	%					24.4	%					25.6	%

Marketing and sales expense consists primarily of advertising and promotional expenditures, catalog costs, online portal and search costs, retail store and fulfillment operations (other than costs included in cost of revenues) and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities.

Marketing and sales expense increased 46.8% during fiscal 2021, as a result of marketing initiatives designed to accelerate revenue growth and capture market share within both the Gourmet Foods & Gift Baskets segment, and the Consumer Floral & Gifts segment, which includes the incremental marketing costs of PersonalizationMall, which was acquired on August 3, 2020. On a pro-forma basis, excluding the impact of PersonalizationMall, and Harry & David store closure costs, marketing and sales as a percentage of net revenues, was 24.6% during fiscal 2021, compared with 24.0% in fiscal 2020, primarily reflecting the year-over-year increase in marketing costs during the fourth quarter of fiscal 2021, due to the low cost of marketing during the early stages of the pandemic

Marketing and sales expense increased 13.6% during fiscal 2020, primarily due to increased advertising spend within the Gourmet Foods & Gift Baskets and 1-800-Flowers.com Consumer Floral segments, due to the Company’s incremental marketing efforts designed to accelerate revenue growth and capture market share, partially offset by operational efficiencies and platform leverage attributable to the revenue growth. The investment spend was successful in driving significant enterprise growth, while improving overall operating expense leverage and reducing enterprise reliance on promotional pricing, thereby further reinforcing the premium positioning of the Company’s portfolio of brands. As a result, marketing and sales as a percentage of net revenues, during fiscal 2020 decreased to 24.4% compared with 25.6% in fiscal 2019. 

During fiscal 2021, the Company added approximately 6.6 million new e-commerce customers (5.2 million on a proforma basis excluding PersonalizationMall), an increase of 61.7% (27.0% on a proforma basis excluding PersonalizationMall) over the prior year. During fiscal 2020, the Company added approximately 4.1 million new e-commerce customers, an increase of 40.5% over the prior year. Approximately 51.9% of customers who placed e-commerce orders during fiscal 2021 were repeat customers compared to approximately 53.3% in fiscal 2019.

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Technology and Development Expense

	Years Ended
	June 27, 2021			% Change			June 28, 2020			% Change			June 30, 2019
	(dollars in thousands)
Technology and development	$	54,428			11.8	%	$	48,698			11.3	%	$	43,758
Percentage of sales		2.6	%					3.3	%					3.5	%

Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, design, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. 

Technology and development expenses increased by 11.8% during fiscal 2021, primarily due to increased consulting and labor costs, increased hosting and maintenance costs incurred to support the Company’s technology platform, in addition to the incremental technology costs associated with PersonalizationMall, which was acquired on August 3, 2020.

Technology and development expenses increased by 11.3% during fiscal 2020, as a result of increased consulting and labor costs, due to higher performance based bonuses compared to the prior year, increased hosting costs due to higher usage of cloud storage applications, and higher maintenance and license costs, including security and platform enhancements.

During the fiscal years 2021, 2020 and 2019, the Company expended $79.7 million, $69.5 million and $65.4 million, respectively, on technology and development, of which $25.3 million, $20.8 million and $21.6 million, respectively, has been capitalized.

General and Administrative Expense

	Years Ended
	June 27, 2021			% Change			June 28, 2020			% Change			June 30, 2019
	(dollars in thousands)
General and administrative	$	117,136			20.3	%	$	97,394			11.1	%	$	87,654
Percentage of sales		5.5	%					6.5	%					7.0	%

General and administrative expense consists of payroll and other expenses in support of the Company’s executive, finance and accounting, legal, human resources and other administrative functions, as well as professional fees and other general corporate expenses.

General and administrative expense increased 20.3% during fiscal 2021, due to incremental costs related to: (i) PersonalizationMall (including transaction and litigation related costs), (ii) higher labor costs due to annual merit increases and performance related bonuses, as well as investment earnings on the Company’s NQDC Plan assets (offset within Other (income) expenses noted below), (iii) incremental health and safety-related COVID-19 related expenses, partially offset by (iv) lower travel expenses, and (v) lower bad debt expense compared to the impact of COVID-19 on certain business and wholesale accounts in fiscal 2020.

General and administrative expense increased 11.1% during fiscal 2020, primarily due to an increase in labor costs primarily related to performance-based bonuses, higher transaction and legal costs associated with the acquisition of PersonalizationMall.com, and higher bad debt expense, primarily related to the impact of COVID-19 on certain corporate, wholesale, and florist accounts, partially offset by lower health insurance and travel costs.

Depreciation and Amortization

	Years Ended
	June 27, 2021			% Change			June 28, 2020			% Change			June 30, 2019
	(dollars in thousands)
Depreciation and amortization	$	42,510			30.7	%	$	32,513			8.5	%	$	29,965
Percentage of sales		2.0	%					2.2	%					2.4	%

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Depreciation and amortization expense increased 30.7% during fiscal 2021, primarily due to the incremental depreciation and customer list amortization associated with PersonalizationMall, recent short-lived IT related ecommerce/platform enhancements and accelerated depreciation on certain legacy systems, which are being replaced with modern platforms.

Depreciation and amortization expense increased 8.5% during fiscal 2020, primarily as a result of recent short-lived capital expenditures to support the Company’s IT infrastructure. 

Interest Expense, net

	Years Ended
	June 27, 2021		% Change			June 28, 2020		% Change			June 30, 2019
	(dollars in thousands)
Interest expense, net	$	5,860		140.4	%	$	2,438		-12.0	%	$	2,769

Interest expense, net consists primarily of interest expense and amortization of deferred financing costs attributable to the Company’s credit facility (See Note 9. in Part IV, Item 15 for details), net of income earned on the Company’s available cash balances.

Interest expense, net increased 140.4% during fiscal 2021, due to the incremental interest expense associated with a new tranche of Term A-1 Loan in the aggregate principal of $100.0 million (the "New Term Loan") which was used to partially finance the acquisition of PersonalizationMall, and lower interest income on the Company’s outstanding cash balances due to lower interest rates.

Interest expense, net decreased 12.0% during fiscal 2020, due to a decline in the outstanding Term Loan balance, and decreasing interest rates on the Company’s credit facility, partially offset by lower interest income on available cash balances due to decreasing interest rates.

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Other income (expense), net

	Years Ended
	June 27, 2021		% Change			June 28, 2020			% Change			June 30, 2019
	(dollars in thousands)
Other income (expense), net	$	5,888		7,109.5	%	$	(84	)		-113.0	%	$	644

Other income, net for the fiscal years 2021, 2020 and 2019, respectively, consist primarily of investment earnings (losses) on the Company’s NQDC Plan assets.

Income Taxes

During the fiscal years 2021, 2020 and 2019, the Company recorded income tax expense from continuing operations of $30.5 million, $18.8 million and $8.2 million, respectively, resulting in an effective tax rate of 20.4%, 24.2% and 19.1%, respectively. The Company’s effective tax rate for fiscal 2021 differed from the U.S. federal statutory rate of 21% primarily due to various permanent differences and tax credits, including excess tax benefits from stock-based compensation, partially offset by state income taxes and nondeductible expenses for executive compensation. The Company’s effective tax rate for fiscal 2020 differed from the U.S. federal statutory rate of 21% primarily due to state income taxes and nondeductible expenses for executive compensation, partially offset by various permanent differences and tax credits, including excess tax benefits from stock-based compensation. The Company’s effective tax rate for fiscal 2019 differed from the U.S. federal statutory rate of 21% primarily due to the impact of excess tax benefit from stock-based compensation and various tax credits, partially offset by state income taxes and non-deductible executive compensation.

At June 27, 2021, the Company’s total federal and state capital loss carryforwards were $25.2 million, which if not utilized, will expire in fiscal 2022. The Company’s foreign net operating loss carryforwards were $4.5 million, which if not utilized, will begin to expire in fiscal 2034.

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Liquidity and Capital Resources

Liquidity and borrowings

The Company's principal sources of liquidity are cash on hand, cash flows generated from operations and borrowings available under the 2020 Credit Agreement (see Note 9. in Part IV, Item 15 for details). At June 27, 2021, the Company had working capital of $134.1 million, including cash and cash equivalents of $173.6 million, compared to working capital of $198.3 million, including cash and cash equivalents of $240.5 million at June 28, 2020.

As of June 27, 2021, there were no borrowings outstanding under the Company’s Revolver.

Due to the seasonal nature of the Company’s business, and its continued expansion into non-floral products, the Thanksgiving through Christmas holiday season, which falls within the Company’s second fiscal quarter, historically generated nearly 50% of the Company’s annual revenues, and all of its earnings. However, with the onset of the pandemic of the novel strain of coronavirus (“COVID-19”), our customers have increasingly turned to our brands and our expanded product offerings to help them connect and express themselves, and our “everyday” gifting product line has seen increased volume. While the continuing impacts of COVID-19 are difficult to predict, the Company expects that its fiscal second quarter will continue to be its largest in terms of revenues and earnings, although the aforementioned increase in the Company’s “everyday” business has and is expected to continue to lessen the seasonality of our business.

The Company utilized cash on hand to fund its operations through August 2020. In September 2020, the Company borrowed under its Revolver to fund short-term working capital needs, with borrowings peaking at $70.0 million in November 2020. Cash generated from operations during the Christmas holiday shopping season enabled the Company to repay the Revolver in December 2020. Based on current projected cash flows, the Company believes that available cash balances are expected to be sufficient to provide for the Company’s operating needs until the second quarter of fiscal year 2022, when the Company expects to borrow against its Revolver to fund pre-holiday manufacturing and inventory purchases. The Company expects to be able to repay all working capital borrowings prior to the end of the same quarter.

While we believe that our sources of funding will be sufficient to meet our anticipated operating cash needs for at least the next twelve months, any projections of future cash needs and cash flows are subject to substantial uncertainty. We continually evaluate, and will, from time to time, consider the acquisition of, or investment in, complementary businesses, products, services, capital infrastructure, and technologies, which might affect our liquidity requirements or cause us to require additional financing.

To date, we have not identified any material liquidity deficiencies as a result of the COVID-19 pandemic. Based on the information currently available to us, we do not expect the impact of COVID-19 to have a negative impact on our liquidity. We will continue to monitor and assess the impact COVID-19 may have on our business and financial results. See Part I. Item 1A. “Risk Factors” and Part II. Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations” for further information.

Cash Flows

Net cash provided by operating activities of $173.3 million for the fiscal 2021 was primarily attributable to the Company’s net income, adjusted for non-cash charges for depreciation and amortization, stock-based compensation, deferred income taxes, and bad debt expense, as well as increases in accounts payable and accrued expenses due to increased volume and the timing of our seasonal inventory build, partially offset by volume related increases in prepaid expenses, trade receivables and inventory.

Net cash used in investing activities of $307.9 million was primarily attributable to the acquisition of PersonalizationMall for $250.9 million, and capital expenditures of $55.2 million related to the Company's technology initiatives, as well as manufacturing production and warehousing equipment.

Net cash provided by financing activities of $67.7 million related to proceeds from bank borrowings of $265.0 million (including the Company’s New Term Loan in the amount of $100.0 million, which was used to repay borrowings then outstanding under the Company’s Revolver in the amount of $97.5 million), repayment of notes payable and bank borrowings of $175.0 million (including the $97.5 million repayment of the Revolver upon closing of the $100.0 million New Term Loan), and the acquisition of $22.4 million of treasury stock

Stock Repurchase Program

See Item 5 in Part II for details.

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Contractual Obligations

At June 27, 2021, the Company’s contractual obligations consist of:

● Long-term debt obligations - payments due under the Company's 2020 Credit Agreement (See Note 9 – Long-Term Debt in Item 15 for details).

● Operating lease obligations – payments due under the Company’s long-term operating leases (See Note 16 – Leases in Item 15 for details).

● Purchase commitments - consisting primarily of inventory and IT related equipment purchase orders and license agreements made in the ordinary course of business – see below for the contractual payments due by period.

	Payments due by period
	(in thousands)
	Fiscal 2021		Fiscal 2022		Fiscal 2023		Fiscal 2024		Fiscal 2025		Thereafter		Total
Purchase commitments	$	189,137	$	8,327	$	6,172	$	3,750	$	2,000-	$	-	$	209,386

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Critical Accounting Policies and Estimates

The Company’s discussion and analysis of its financial position and results of operations are based upon the consolidated financial statements of 1-800-FLOWERS.COM, Inc., which have been prepared in accordance with U.S. generally accepted accounting principles. The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amount of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. Management evaluates its estimates on an ongoing basis, and bases its estimates and judgments on historical experience and on various other factors that are believed to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. We consider accounting estimates to be critical if both: (i) the nature of the estimate or assumption is material due to the levels of subjectivity and judgment involved, and (ii) the impact within a reasonable range of outcomes of the estimate and assumption is material to the Company’s financial condition. Our critical accounting policies relate to goodwill, other intangible assets and income taxes. Management of the Company has discussed the selection of critical accounting policies and the effect of estimates with the audit committee of the Company’s board of directors.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not amortized, but it is subject to an annual assessment for impairment, which the Company performs during the fourth quarter, or more frequently, if events occur or circumstances change such that it is more likely than not that an impairment may exist. The Company tests goodwill for impairment at the reporting unit level. The Company identifies its reporting units by assessing whether the components of its operating segments constitute businesses for which discrete financial information is available and management of each reporting unit regularly reviews the operating results of those components.

In applying the goodwill impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test ( “Step 1”). Under the Step 0 test, the Company first assesses qualitative factors to determine whether it is more likely than not that the fair value of the reporting units is less than its carrying value. Qualitative factors may include, but are not limited to, economic conditions, industry and market considerations, cost factors, overall financial performance of the reporting unit and other entity and reporting unit specific events. If after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the fair value of the reporting unit is less than the carrying value, then performing the Step 1 quantitative test is necessary.

Step 1 of the quantitative test requires comparison of the fair value of each of the reporting units to the respective carrying value. If the carrying value of the reporting unit is less than the fair value, no impairment exists. Otherwise, the Company would recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value up to the amount of goodwill allocated to that reporting unit.

The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third-party valuation specialists. Under the income approach, the Company uses a discounted cash flow methodology which requires management to make significant estimates and assumptions related to forecasted revenues, gross profit margins, operating income margins, working capital cash flow, perpetual growth rates, and long-term discount rates, among others. For the market approach, the Company uses the guideline public company method. Under this method the Company utilizes information from comparable publicly traded companies with similar operating and investment characteristics as the reporting units, to create valuation multiples that are applied to the operating performance of the reporting unit being tested, in order to obtain their respective fair values. The Company also reconciles the aggregate fair values of its reporting units determined in the first step (as described above) to its current market capitalization, allowing for a reasonable control premium.

For further discussion of the methods used and factors considered in our estimates as part of the impairment testing for Goodwill, see Note 2 and Note 6 in Part IV, Item 15

Other Intangibles, net

Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 to 16 years, while indefinite-lived intangible assets are not amortized, but are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable.

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The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth quarter, or whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. In applying the impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test. Under the Step 0 test, the Company assesses qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired. Qualitative factors may include, but are not limited to economic conditions, industry and market considerations, cost factors, financial performance, legal and other entity and asset specific events. If, after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the indefinite-lived intangible asset is impaired, then performing the quantitative test is necessary. The quantitative impairment test for indefinite-lived intangible assets encompasses calculating a fair value of an indefinite-lived intangible asset and comparing the fair value to its carrying value. If the carrying value exceeds the fair value, impairment is recognized for the difference. To determine fair value of other indefinite-lived intangible assets, the Company uses an income approach, the relief-from-royalty method. This method assumes that, in lieu of ownership, a third party would be willing to pay a royalty in order to obtain the rights to use the comparable asset. Other indefinite-lived intangible assets’ fair values require significant judgments in determining both the assets’ estimated cash flows as well as the appropriate discount and royalty rates applied to those cash flows to determine fair value.

For further discussion of the methods used and factors considered in our estimates as part of the impairment testing for other intangibles, see Note 2 and Note 6 in Part IV, Item 15.

Income Taxes

The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets.

The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits recognized in the financial statements on a particular tax position are measured based on the largest benefit that has a greater than a 50% likelihood of being realized upon settlement. The amount of unrecognized tax benefits (“UTBs”) is adjusted as appropriate for changes in facts and circumstances, such as significant amendments to existing tax law, new regulations or interpretations by the taxing authorities, new information obtained during a tax examination, or resolution of an examination. We recognize both accrued interest and penalties, where appropriate, related to UTBs in income tax expense. Assumptions, judgment and the use of estimates are required in determining if the “more likely than not” standard has been met when developing the provision for income taxes. For further discussion see Note 11, in Part IV, Item 15.

Recently Issued Accounting Pronouncements  

See Note 2. in Part IV, Item 15 for details regarding the impact of accounting standards that were recently issued, on our consolidated financial statements.

41

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is exposed to market risk from the effect of interest rate changes and changes in the market values of its investments.

Interest Rate Risk

The Company’s exposure to market risk for changes in interest rates relates primarily to the Company’s investment of available cash balances and its long-term debt. The Company generally invests its cash and cash equivalents in investment grade corporate and U.S. government securities. Due to the currently low rates of return the Company is receiving on its cash equivalents, the potential for a significant decrease in short-term interest rates is low and, therefore, a further decrease would not have a material impact on the Company’s interest income. Borrowings under the Company’s credit facility bear interest at a variable rate, plus an applicable margin, and therefore expose the Company to market risk for changes in interest rates. The effect of a 50 basis point increase in current interest rates on the Company’s interest expense would have been approximately $0.9 million during the fiscal year ended June 27, 2021.

Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Annual Financial Statements: See Part IV, Item 15 of this Annual Report on Form 10-K.

Selected Quarterly Financial Data: See Part II, Item 7 of this Annual Report on Form 10-K.

Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

Not applicable.

Item 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as of June 27, 2021. Based on that evaluation, the Company’s Chief Executive Officer and Chief Financial Officer have each concluded that the Company’s disclosure controls and procedures were effective as of June 27, 2021.

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Management’s Report on Internal Control Over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act as a process designed by, or under the supervision of, the Company’s principal executive and principal financial officers and effectuated by the Company’s board of directors, management and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”), and includes those policies and procedures that:

●  pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company;

●  provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with U.S. GAAP, and that receipts and expenditures of the Company are being made in accordance with authorization of management and directors of the Company; and

●  provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management, including the Company’s Chief Executive Officer and Chief Financial Officer, assessed the effectiveness of the Company’s internal control over financial reporting based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework). Based on this assessment, management concluded that the Company’s internal control over financial reporting was effective as of June 27, 2021.

Management’s assessment of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of PersonalizationMall, which was acquired on August 3, 2020, and which is included in the consolidated balance sheets of the Company as of June 27, 2021, and the related consolidated statements of income and comprehensive income, stockholders’ equity, and cash flows for the year then ended. PersonalizationMall constituted 7% and 11% of total assets and net revenues, respectively, for the fiscal year ended June 27,2021. Management did not assess the effectiveness of internal control over financial reporting of PersonalizationMall because of the timing of the acquisition which was completed on August 3, 2020. 

The Company’s independent registered public accounting firm, BDO USA, LLP, audited the effectiveness of the Company’s internal control over financial reporting as of June 27, 2021. BDO USA, LLP’s report on the effectiveness of the Company's internal control over financial reporting as of June 27, 2021 is set forth below.

43

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders

1-800-FLOWERS.COM, Inc.

Jericho, NY

Opinion on Internal Control over Financial Reporting

We have audited 1-800-FLOWERS.COM, Inc. and Subsidiaries (the “Company”) internal control over financial reporting as of June 27, 2021, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (the “COSO criteria”).  In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of June 27, 2021, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the consolidated balance sheets of 1-800-FLOWERS.COM, Inc. and Subsidiaries as of June 27, 2021 and June 28, 2020 and the related consolidated statements of income and comprehensive income, stockholders’ equity and cash flows for each of the three years in the period ended June 27, 2021, and the related notes and schedule and our report dated September 10, 2021 expressing an unqualified opinion thereon.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying “Item 9A, Management’s Report on Internal Control over Financial Reporting”. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit of internal control over financial reporting in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion

As indicated in the accompanying Management’s Report on Internal Control over Financial Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of PersonalizationMall.com, which was acquired on August 3, 2020, and which is included in the consolidated balance sheets of the Company as of June 27, 2021, and the related consolidated statements of income and comprehensive income, stockholders’ equity, and cash flows for the year then ended. PersonalizationMall.com constituted 7% and 11% of total assets and net revenues, respectively, for the fiscal year ended June 27,2021. Management did not assess the effectiveness of internal control over financial reporting of PersonalizationMall.com because of the timing of the acquisition which was completed on August 3, 2020. Our audit of internal control over financial reporting of the Company also did not include an evaluation of the internal control over financial reporting of PersonalizationMall.com.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ BDO USA, LLP

Melville, New York

September 10, 2021

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Item 9B. OTHER INFORMATION

None.

PART III

Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The information required by Item 10 of Part III with respect to directors, executive officers, audit committee and audit committee financial experts of the Company and Section 16(a) beneficial ownership reporting compliance will be included in our Proxy Statement relating to our 2021 annual meeting of stockholders and is incorporated herein by reference. 

The Company maintains a Code of Business Conduct and Ethics, which is applicable to all directors, officers and employees on the Investor Relations-Corporate Governance tab of the Company’s investor relations website (investor.1800flowers.com), which is also accessible through a link at the bottom of the main Company page at www.1800flowers.com. Any amendment or waiver to the Code of Business Conduct and Ethics that applies to our directors or executive officers will be posted on our website or in a report filed with the SEC on Form 8-K to the extent required by applicable law or the regulations of any exchange applicable to the Company. A copy of the Code of Business Conduct and Ethics is available without charge upon written request to: Investor Relations, 1-800-FLOWERS.COM, Inc., Two Jericho Plaza, Suite 200, Jericho, New York 11753.

Item 11. EXECUTIVE COMPENSATION

The information required by Item 11 of Part III will be included in our Proxy Statement relating to our 2021 annual meeting of stockholders and is incorporated herein by reference.  

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by Item 12 of Part III will be included in our Proxy Statement relating to our 2021 annual meeting of stockholders and is incorporated herein by reference. 

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by Item 13 of Part III will be included in our Proxy Statement relating to our 2021 annual meeting of stockholders and is incorporated herein by reference. 

Item 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

The information required by Item 14 of Part III will be included in our Proxy Statement relating to our 2021 annual meeting of stockholders and is incorporated herein by reference. 

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PART IV

Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) (1) Index to Consolidated Financial Statements:
	Page
Report of Independent Registered Public Accounting Firm	F-1
Consolidated Balance Sheets as of June 27, 2021 and June 28, 2020	F-2
Consolidated Statements of Income and Comprehensive Income for the years ended June 27, 2021, June 28, 2020 and June 30, 2019	F-3
Consolidated Statements of Stockholders’ Equity for the years ended June 27, 2021, June 28, 2020 and June 30, 2019	F-4
Consolidated Statements of Cash Flows for the years ended June 27, 2021, June 28, 2020 and June 30, 2019	F-5
Notes to Consolidated Financial Statements	F-6
(a) (2) Index to Financial Statement Schedules:
Schedule II- Valuation and Qualifying Accounts	S-1
All other information and financial statement schedules are omitted because they are not applicable, or required, or because the required information is included in the consolidated financial statements or notes thereto.

46

(a) (3) Index to Exhibits

Exhibits marked with an asterisk (*) are incorporated by reference to exhibits or appendices previously filed with the SEC, as indicated by the reference in brackets. All other exhibits are filed herewith. Exhibits 10.1, 10.2, 10.3, 10.4. 10.5, 10.6, 10.7, 10.8, 10.9, 10.10 and 10.11 are management contracts or compensatory plans or arrangements.

Exhibit	Description
*2.1	Equity Purchase Agreement dated as of February 14, 2020, by an among 1-800-Flowers.com, Inc., 800-Flowers, Inc. PersonalizationMall.com, LLC, and Bed Bath & Beyond Inc. (Current Report on Form 8-K filed on February 18, 2020, Exhibit 2.1)
*3.1	Third Amended and Restated Certificate of Incorporation. (Quarterly Report on Form 10-Q filed on February 10, 2017, Exhibit 3.1)
*3.2	Amendment No. 1 to Third Amended and Restated Certificate of Incorporation. (Registration Statement on Form S-1/A (No. 333-78985) filed on July 22, 1999, Exhibit 3.2)
*3.3	Amendment No. 2 to Third Amended and Restated Certificate of Incorporation (Current Report on Form 8-K filed on December 15, 2016, Exhibit 3.1)
*3.4	Second Amended and Restated By-laws. (Current Report on Form 8-K filed on April 29, 2019, Exhibit 3.2)
*4.1	Specimen Class A common stock certificate. (Registration Statement on Form S-1/A (No. 333-78985 filed on July 9, 1999, Exhibit 4.1)
*4.2	Description of Securities (Annual Report on Form 10-K filed on September 13, 2019, Exhibit 4.2)
*10.1	Employment Agreement made October 4, 2016, effective as of July 4, 2016, between 1-800-Flowers.com, Inc. and James F. McCann (Current report on form 8-K filed on October 6, 2016, Exhibit 10.1)
*10.2	Employment Agreement made October 4, 2016, effective as of July 4, 2016, between 1-800-Flowers.com, Inc. and Christopher G. McCann (Current report on form 8-K filed on October 6, 2016, Exhibit 10.2)
*10.3	Section 16 Executive Officer’s Bonus Plan (as amended and restated as of September 14, 2016) (Quarterly Report on Form 10-Q filed on February 10, 2017, Exhibit 10.2)
*10.4	Nonqualified Supplemental Deferred Compensation Plan dated December 21, 2010 (Quarterly Report on Form 10-Q filed on November 14, 2016, Exhibit 10.24)
*10.5	2003 Long Term Incentive and Share Award Plan (as amended and restated as of October 22, 2009, as amended as of October 28, 2011 and September 14, 2016)  (Quarterly Report on Form 10-Q filed on February 10, 2017, Exhibit 10.1)
*10.6	Form of Restricted Share Agreement under 2003 Long Term Incentive and Share Award Plan. (Annual Report on Form 10-K for the fiscal year ended June 29, 2008 filed on September 12, 2008, Exhibit 10.15)
*10.7	Form of Incentive Stock Option Agreement under 2003 Long Term Incentive and Share Award Plan. (Annual Report on Form 10-K for the fiscal year ended June 29, 2008 filed on September 12, 2008, Exhibit 10.16)
*10.8	Form of Non-statutory Stock Option Agreement under 2003 Long Term Incentive and Share Award Plan. (Annual Report on Form 10-K for the fiscal year ended June 29, 2008 filed on September 12, 2008, Exhibit 10.17)
*10.9	Form of Restricted Share Agreement under 2003 Long Term Incentive and Share Award Plan (Quarterly Report on Form 10-Q filed on February 10, 2012, Exhibit 10.20)
*10.10	Form of Performance Restricted Share Agreement under 2003 Long Term Incentive and Share Award Plan (Quarterly Report on Form 10-Q filed on February 10, 2012, Exhibit 10.21)
*10.11	Form of Non-Statutory Stock Option Agreement under 2003 Long Term Incentive and Share Award Plan (Quarterly Report on Form 10-Q filed on February 10, 2012, Exhibit 10.22)
*10.12	Second Amended and Restated Credit Agreement dated as of May 31, 2019 among 1-800-FLOWERS.COM, Inc., the subsidiary borrowers party thereto, the guarantors party thereto, the lenders party thereto and J.P. Morgan Chase Bank, N.A., as Administrative Agent (Current Report on Form 8-K filed on June 5, 2019, Exhibit 10.1)
*10.13	First Amendment, dated as of August 20, 2020, among 1-800-FLOWERS.COM, Inc., the subsidiary borrowers party thereto, the subsidiary guarantors party thereto, the lenders party thereto, and JPMorgan Chase Bank, N.A., as Administrative Agent, to that certain Second Amended and Restated Credit Agreement, dated as of May 31, 2019 (Current Report on Form 8-K filed on August 24, 2020, Exhibit 10.1).
*10.14	Lease, dated May 20, 2005, between Treeline Mineola, LLC and 1-800-FLOWERS.COM, Inc. (Annual Report on Form 10-K for the fiscal year ended July 3, 2005 filed on September 15, 2005, Exhibit 10.26)
*10.15	Amendment to Equity Purchase Agreement dated July 20, 2020 (Current Report on Form 8-K filed on July 22, 2020, Exhibit 10.1)
21.1	Subsidiaries of the Registrant.
23.1	Consent of Independent Registered Public Accounting Firm.
31.1	Certification of the principal executive officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2	Certification of the principal financial officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1	Certifications pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS	Inline XBRL Instance Document
101.SCH	Inline XBRL Taxonomy Extension Schema Document
101.CAL	Inline XBRL Taxonomy Calculation Linkbase Document
101.DEF	Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	Inline XBRL Taxonomy Extension Label Document
101.PRE	Inline XBRL Taxonomy Definition Presentation Document
104	Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

Item 16. FORM 10-K SUMMARY

Not applicable.

47

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized.

Dated: September 10, 2021 1-800-FLOWERS.COM, Inc.   By: /s/ Christopher G. McCann Christopher G. McCann Chief Executive Officer, Director, President (Principal Executive Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated below:

Dated: September 10, 2021	By: /s/ Christopher G. McCann Christopher G. McCann Chief Executive Officer, Director, President (Principal Executive Officer)
Dated: September 10, 2021	By: /s/ William E. Shea William E. Shea Senior Vice President, Treasurer and Chief Financial Officer (Principal Financial and Accounting Officer)
Dated: September 10, 2021	By: /s/ James F. McCann James F. McCann Executive Chairman
Dated: September 10, 2021	By: /s/ Geralyn R. Breig Geralyn R. Breig Director
Dated: September 10, 2021	By: /s/ Celia R. Brown   Celia R. Brown Director
Dated: September 10, 2021	By: /s/ James A. Cannavino  James A. Cannavino Director
Dated: September 10, 2021	By: /s/ Dina M. Colombo Dina Colombo Director
Dated: September 10, 2021	By: /s/ Eugene F. DeMark Eugene F. DeMark Director
Dated: September 10, 2021	By: /s/ Leonard J. Elmore Leonard J. Elmore Director
Dated: September 10, 2021	By: /s/ Adam Hanft Adam Hanft Director
Dated: September 10, 2021	By: /s/ Stephanie Redish Hofmann   Stephanie Redish Hofmann Director
Dated: September 10, 2021	By: /s/ Katherine Oliver Katherine Oliver Director
Dated: September 10, 2021	By: /s/ Larry Zarin Larry Zarin Director

48

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders  

1-800-FLOWERS.COM, Inc.

Jericho, NY

Opinion on the Consolidated Financial Statements

We have audited the accompanying consolidated balance sheets of 1-800-FLOWERS.COM, Inc. and Subsidiaries (the “Company”) as of June 27, 2021 and June 28, 2020, the related consolidated statements of income and comprehensive income, stockholders’ equity, and cash flows for each of the three years in the period ended June 27, 2021, and the related notes and schedule (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company at June 27, 2021 and June 28, 2020, and the results of its operations and its cash flows for each of the three years in the period ended June 27, 2021, in conformity with accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the Company's internal control over financial reporting as of June 27, 2021, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) and our report dated September 10, 2021 expressed an unqualified opinion thereon.

Change in Accounting Principle

As discussed in Note 16 to the consolidated financial statements, effective on July 1, 2019, the Company changed its method of accounting for leases due to the adoption of Accounting Standards Codification Topic 842, Leases.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud.  Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated to the Audit Committee of the Board of Directors and that: (1) relates to accounts or disclosures that are material to the consolidated financial statements; and (2) involved our especially challenging, subjective or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Business Combinations

As described in Note 4 to the consolidated financial statements, the Company completed the acquisition of PersonalizationMall.com, LLC, a leading ecommerce provider of personalized products, for the purchase price of approximately $250.9 million, net of cash during the fiscal year ended June 27, 2021. This acquisition included a significant amount of intangible assets and goodwill, requiring management to determine fair values of the identifiable assets and liabilities at the acquisition date.

We identified management’s judgments used to determine the fair value of identifiable intangible assets related to the PersonalizationMall.com acquisition as a critical audit matter. The Company’s determination of fair values of certain identifiable intangible assets is subjective and included management’s judgments over significant unobservable inputs and assumptions utilized including revenue and EBITDA growth rates, and royalty rates. Auditing these elements involved especially challenging auditor judgment due to the nature and extent of audit effort required to address these matters, including the extent of specialized skill or knowledge needed.

The primary procedures we performed to address this critical audit matter included:

● Assessing the design and testing operating effectiveness of certain controls over the development of significant assumptions used to determine the fair values of certain identifiable intangible assets.

● Assessing the reasonableness of significant inputs and assumptions used by management through evaluating revenue and EBITDA growth rates against the historical performance of the target entity, similar business units of the Company, and other relevant supporting documents.

● Utilizing personnel with specialized knowledge and skill in valuation to assist in evaluating the reasonableness of the selected royalty rates by assessing the strength and history of the brand name, benchmarking against rates used in historical transactions, and comparing to market data.

We have served as the Company's auditor since 2014.

/s/ BDO USA, LLP

Melville, New York

September 10, 2021

F-1

1-800-FLOWERS.COM, Inc. and Subsidiaries

Consolidated Balance Sheets

(in thousands, except share data)

	June 27, 2021			June 28, 2020
Assets
Current assets:
Cash and cash equivalents	$	173,573		$	240,506
Trade receivables, net		20,831			15,178
Inventories		153,863			97,760
Prepaid and other		51,792			25,186
Total current assets		400,059			378,630
Property, plant and equipment, net		215,287			169,075
Operating lease right-of-use assets		86,230			66,760
Goodwill		208,150			74,711
Other intangibles, net		139,048			66,273
Other assets		27,905			18,986
Total assets	$	1,076,679		$	774,435
Liabilities and Stockholders' Equity
Current liabilities:
Accounts payable	$	57,434		$	25,306
Accrued expenses		178,512			141,741
Current maturities of long-term debt		20,000			5,000
Current portion of long-term operating lease liabilities		9,992			8,285
Total current liabilities		265,938			180,332
Long-term debt		161,512			87,559
Long-term operating lease liabilities		79,375			61,964
Deferred tax liabilities		34,162			28,632
Other liabilities		26,622			16,174
Total liabilities		567,609			374,661
Commitments and contingencies (Note 17)
Stockholders' equity:
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued		-			-
Class A common stock, $.01 par value, 200,000,000 shares authorized, 55,675,661 and 53,704,477 shares issued in 2021 and 2020, respectively		557			537
Class B common stock, $.01 par value, 200,000,000 shares authorized, 33,433,614 and 33,822,823 shares issued in 2021 and 2020, respectively		334			338
Additional paid-in capital		371,103			358,031
Retained earnings		286,175			167,523
Accumulated other comprehensive loss		(318	)		(243	)
Treasury stock, at cost, 18,825,841 and 17,963,551 Class A shares in 2021 and 2020, respectively, and 5,280,000 Class B shares in 2021 and 2020		(148,781	)		(126,412	)
Total stockholders’ equity		509,070			399,774
Total liabilities and stockholders’ equity	$	1,076,679		$	774,435

F-2

1-800-FLOWERS.COM, Inc. and Subsidiaries

Consolidated Statements of Income and Comprehensive Income

(in thousands, except per share data)

	Years ended
	June 27, 2021			June 28, 2020			June 30, 2019
Net revenues	$	2,122,245		$	1,489,637		$	1,248,623
Cost of revenues		1,225,816			867,441			722,502
Gross profit		896,429			622,196			526,121
Operating expenses:
Marketing and sales		533,268			363,227			319,636
Technology and development		54,428			48,698			43,758
General and administrative		117,136			97,394			87,654
Depreciation and amortization		42,510			32,513			29,965
Total operating expenses		747,342			541,832			481,013
Operating income		149,087			80,364			45,108
Interest expense, net		5,860			2,438			2,769
Other income (expense), net		5,888			(84	)		644
Income before income taxes		149,115			77,842			42,983
Income tax expense		30,463			18,844			8,217
Net Income		118,652			58,998			34,766
Other comprehensive income (loss) (currency translation)		(75	)		26			(69	)
Comprehensive income	$	118,577		$	59,024		$	34,697
Basic net income per common share	$	1.83		$	0.92		$	0.54
Diluted net income per common share	$	1.78		$	0.89		$	0.52
Weighted average shares used in the calculation of net income per common share:
Basic		64,739			64,463			64,342
Diluted		66,546			66,408			66,457

F-3

1-800-FLOWERS.COM, Inc. and Subsidiaries

Consolidated Statements of Stockholders' Equity

Years ended June 27, 2021, June 28, 2020 and June 30, 2019

(in thousands, except share data)

															Accumulated
	Common Stock										Additional		Retained		Other								Total
	Class A				Class B						Paid-in		Earnings		Comprehensive			Treasury Stock					Stockholders’
	Shares		Amount		Shares			Amount			Capital		(Deficit)		Loss			Shares		Amount			Equity
Balance at July 1, 2018		52,071,293		520		33,822,823			338			341,783		73,429		(200	)		21,258,790		(100,966	)		314,904
Net income		-		-		-			-			-		34,766		-			-		-			34,766
Translation adjustment		-		-		-			-			-		-		(69	)		-		-			(69	)
Stock-based compensation		411,600		4		-			-			6,306		-		-			-		-			6,310
Exercise of stock options		601,234		6		-			-			1,230		-		-			-		-			1,236
Other		-		-		-			-			-		330		-			-		-			330
Acquisition of Class A treasury stock		-		-		-			-			-		-		-			1,230,303		(14,766	)		(14,766	)
Balance at June 30, 2019		53,084,127		530		33,822,823			338			349,319		108,525		(269	)		22,489,093		(115,732	)		342,711
Net income		-		-		-			-			-		58,998		-			-		-			58,998
Translation adjustment		-		-		-			-			-		-		26			-		-			26
Stock-based compensation		470,350		5		-			-			8,429		-		-			-		-			8,434
Exercise of stock options		150,000		2		-			-			283		-		-			-		-			285
Acquisition of Class A treasury stock		-		-		-			-			-		-		-			754,458		(10,680	)		(10,680	)
Balance at June 28, 2020		53,704,477	$	537		33,822,823		$	338		$	358,031	$	167,523	$	(243	)		23,243,551	$	(126,412	)	$	399,774
Net income		-		-		-			-			-		118,652		-			-		-			118,652
Translation adjustment		-		-		-			-			-		-		(75	)		-		-			(75	)
Stock-based compensation		688,675		7		-			-			10,828		-		-			-		-			10,835
Exercise of stock options		893,300		9		-			-			2,244		-		-			-		-			2,253
Conversion of Class B stock into Class A stock		389,209		4		(389,209	)		(4	)		-		-		-			-		-			-
Acquisition of Class A treasury stock		-		-		-			-			-		-		-			862,290		(22,369	)		(22,369	)
Balance at June 27, 2021		55,675,661	$	557		33,433,614		$	334		$	371,103	$	286,175	$	(318	)		24,105,841	$	(148,781	)	$	509,070

F-4

1-800-FLOWERS.COM, Inc. and Subsidiaries

Consolidated Statements of Cash Flows

(in thousands)

	Years ended
	June 27, 2021			June 28, 2020			June 30, 2019
Operating activities:
Net income	$	118,652		$	58,998		$	34,766
Reconciliation of net income to net cash provided by operating activities net of acquisitions:
Depreciation and amortization		42,510			32,513			29,965
Amortization of deferred financing costs		1,143			646			969
Deferred income taxes		5,530			(266	)		2,698
Bad debt expense		964			4,143			1,383
Stock-based compensation		10,835			8,434			6,310
Other non-cash items		645			1,032			(16	)
Changes in operating items:
Trade receivables		(5,236	)		(6,947	)		(822	)
Inventories		(39,104	)		(4,371	)		(3,536	)
Prepaid and other		(22,850	)		(726	)		(2,313	)
Accounts payable and accrued expenses		57,397			44,359			8,846
Other assets and other liabilities		2,804			1,602			(150	)
Net cash provided by operating activities		173,290			139,417			78,100
Investing activities:
Acquisitions, net of cash acquired		(250,942	)		(20,500	)		-
Capital expenditures, net of non-cash expenditures		(55,219	)		(34,703	)		(32,560	)
Purchase of equity investments		(1,756	)		(1,176	)		-
Net cash used in investing activities		(307,917	)		(56,379	)		(32,560	)
Financing activities:
Acquisition of treasury stock		(22,369	)		(10,680	)		(14,766	)
Proceeds from exercise of employee stock options		2,253			285			1,236
Proceeds from bank borrowings		265,000			20,000			32,250
Repayment of notes payable and bank borrowings		(174,997	)		(25,000	)		(37,187	)
Debt issuance costs		(2,193	)		(60	)		(1,390	)
Net cash provided by (used in) financing activities		67,694			(15,455	)		(19,857	)
Net change in cash and cash equivalents		(66,933	)		67,583			25,683
Cash and cash equivalents:
Beginning of year		240,506			172,923			147,240
End of year	$	173,573		$	240,506		$	172,923

Supplemental Cash Flow Information:

- Interest paid amounted to $5.2 million, $3.5 million, and $4.7 million, for the years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively.

- The Company paid income taxes of approximately $37.2 million, $15.5 million, and $8.8 million, net of tax refunds received, for the years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively.

F- 5

1-800-FLOWERS.COM, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

Note 1. Description of Business

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company’s business platform features our all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help its members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers.

Note 2. Significant Accounting Policies

Basis of Presentation

The consolidated financial statements include the accounts of 1-800-FLOWERS.COM, Inc. and its subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation. The Company’s net revenues from international sources were not material during fiscal years 2021, 2020 and 2019.

Fiscal Year

The Company’s fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. fiscal 

years 2021, 2020, and 2019, which ended on June 27, 2021, June 28, 2020, and June 30, 2019, respectively, consisted of 52 weeks.

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.

Cash and Cash Equivalents

Cash and cash equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three months or less when purchased.

Inventories

Inventories are valued at the lower of cost or market using the first-in, first-out method of accounting.

Property, Plant and Equipment

Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Depreciation expense is computed using the straight-line method over the assets’ estimated useful lives. Amortization of leasehold improvements and capital leases is computed using the straight-line method over the shorter of the estimated useful lives and the initial lease terms. The Company capitalizes certain internal and external costs incurred to acquire or develop internal-use software. Capitalized software costs are amortized on a straight-line basis over the estimated useful life of the software. Orchards in production, consisting of direct labor and materials, supervision and other items, are capitalized as part of capital projects in progress – orchards until the orchards produce fruit in commercial quantities, at which time they are reclassified to orchards in production. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively.

F- 6

 

The Company’s property, plant and equipment are depreciated using the following estimated lives:

Building and building improvements (years)	10	-	40
Leasehold improvements (years)	3	-	10
Furniture, fixtures and production equipment (years)	3	-	20
Software (years)	3	-	7
Orchards in production and land improvements (years)	15	-	45

Property, plant and equipment are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not amortized, but it is subject to an annual assessment for impairment, which the Company performs during the fourth quarter, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist. The Company tests goodwill for impairment at the reporting unit level. The Company identifies its reporting units by assessing whether the components of its operating segments constitute businesses for which discrete financial information is available and management of each reporting unit regularly reviews the operating results of those components.

In applying the goodwill impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test ( “Step 1”). Under the Step 0 test, the Company first assesses qualitative factors to determine whether it is more likely than not that the fair value of the reporting units is less than its carrying value. Qualitative factors may include, but are not limited to, economic conditions, industry and market considerations, cost factors, overall financial performance of the reporting unit and other entity and reporting unit specific events. If after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the fair value of the reporting unit is less than the carrying value, then performing the Step 1 quantitative test is necessary.

Step 1 of the quantitative test requires comparison of the fair value of each of the reporting units to the respective carrying value. If the carrying value of the reporting unit is less than the fair value, no impairment exists. Otherwise, the Company would recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value up to the amount of goodwill allocated to that reporting unit.

The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third-party valuation specialists. Under the income approach, the Company uses a discounted cash flow methodology which requires management to make significant estimates and assumptions related to forecasted revenues, gross profit margins, operating income margins, working capital cash flow, perpetual growth rates, and long-term discount rates, among others. For the market approach, the Company uses the guideline public company method. Under this method the Company utilizes information from comparable publicly traded companies with similar operating and investment characteristics as the reporting units, to create valuation multiples that are applied to the operating performance of the reporting unit being tested, in order to obtain their respective fair values. The Company also reconciles the aggregate fair values of its reporting units determined in the first step (as described above) to its current market capitalization, allowing for a reasonable control premium.

During fiscal years 2021 and 2020, the Company performed a Step 0 analysis and determined that it was not “more likely than not” that the fair values of its reporting units were less than their carrying amounts. During fiscal year 2019, the Company performed a Step 1 analysis, and determined that the estimated fair value of the Company's reporting units significantly exceeded their respective carrying values (including goodwill allocated to each respective reporting unit).  Future changes in the estimates and assumptions above could materially affect the results of our reviews for impairment of goodwill.

Other Intangibles, net

Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 to 16 years, while indefinite-lived intangible assets are not amortized.

F- 7

 

Definite-lived intangibles are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. When such events or changes in circumstances occur, a recoverability test is performed comparing projected undiscounted cash flows from the use and eventual disposition of an asset or asset group to its carrying value. If the projected undiscounted cash flows are less than the carrying value, then an impairment charge would be recorded for the excess of the carrying value over the fair value, which is determined by discounting future cash flows.

The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth quarter, or whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. In applying the impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test. Under the Step 0 test, the Company assesses qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired. Qualitative factors may include, but are not limited to economic conditions, industry and market considerations, cost factors, financial performance, legal and other entity and asset specific events. If, after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the indefinite-lived intangible asset is impaired, then performing the quantitative test is necessary. The quantitative impairment test for indefinite-lived intangible assets encompasses calculating a fair value of an indefinite-lived intangible asset and comparing the fair value to its carrying value. If the carrying value exceeds the fair value, impairment is recognized for the difference. To determine fair value of other indefinite-lived intangible assets, the Company uses an income approach, the relief-from-royalty method. This method assumes that, in lieu of ownership, a third party would be willing to pay a royalty in order to obtain the rights to use the comparable asset. Other indefinite-lived intangible assets’ fair values require significant judgments in determining both the assets’ estimated cash flows as well as the appropriate discount and royalty rates applied to those cash flows to determine fair value.

During fiscal years 2021 and 2020, the Company performed a Step 0 analysis and determined that it was not “more likely than not” that the fair values of the indefinite-lived intangibles were less than their carrying amounts. During fiscal year 2019, the Company performed a quantitative test, which determined that the estimated fair value of the Company's intangibles exceeded their respective carrying value in all material respects. Future changes in the estimates and assumptions above could materially affect the results of our reviews for impairment of intangibles.

Business Combinations

The Company accounts for business combinations in accordance with ASC Topic 805, which requires, among other things, the acquiring entity in a business combination to recognize the fair value of all the assets acquired and liabilities assumed; the recognition of acquisition-related costs in the consolidated results of operations; the recognition of restructuring costs in the consolidated results of operations for which the acquirer becomes obligated after the acquisition date; and contingent purchase consideration to be recognized at their fair values on the acquisition date with subsequent adjustments recognized in the consolidated results of operations. The fair values assigned to identifiable intangible assets acquired are determined primarily by using an income approach, which is based on assumptions and estimates made by management. Significant assumptions utilized in the income approach are based on company specific information and projections which are not observable in the market and are therefore considered Level 3 measurements. The excess of the purchase price over the fair value of the identified assets and liabilities is recorded as goodwill. Operating results of the acquired entity are reflected in the Company’s consolidated financial statements from date of acquisition.

Deferred Catalog Costs

The Company capitalizes the costs of producing and distributing its catalogs. Starting in fiscal 2019, with the adoption of ASU No. 2014-09 (see below), these costs are expensed upon mailing, instead of being amortized in direct proportion to actual sales. Included within prepaid and other current assets was $2.7 million and $3.0 million at June 27, 2021 and June 28, 2020 respectively, relating to prepaid catalog expenses.

Investments

Equity investments without a readily determinable fair value

Investments in non-marketable equity instruments of private companies, where the Company does not possess the ability to exercise significant influence, are accounted for at cost, less impairment (assessed qualitatively at each reporting period), adjusted for observable price changes from orderly transactions for identical or similar investments of the same issuer. These investments are included within “Other assets” in the Company’s consolidated balance sheets. The aggregate carrying amount of the Company’s cost method investments was $4.6 million as of June 27, 2021 and $2.8 million as of June 28, 2020. 

F- 8

 

Equity investments with a readily determinable fair value

The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included within the “Other assets” line item in the consolidated balance sheets (see Note 10 - Fair Value Measurements).

Concentration of Credit Risk

Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents and accounts receivable. The Company maintains cash and cash equivalents with high quality financial institutions. Concentration of credit risk with respect to accounts receivable is limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ($4.0 million at June 27, 2021 and $5.7 million at June 28, 2020) have been recorded based upon previous experience and management’s evaluation.

Revenue Recognition

Net revenue is measured based on the amount of consideration that we expect to receive, reduced by discounts and estimates for credits and returns (calculated based upon previous experience and management’s evaluation). Service and outbound shipping charged to customers are recognized at the time the related merchandise revenues are recognized and are included in net revenues. Inbound and outbound shipping and delivery costs are included in cost of revenues. Net revenues exclude sales and other similar taxes collected from customers.

A description of our principal revenue generating activities is as follows:

- E-commerce revenues - consumer products sold through our online and telephonic channels. Revenue is recognized when control of the merchandise is transferred to the customer, which generally occurs upon shipment. Payment is typically due prior to the date of shipment.

- Retail revenues - consumer products sold through our retail stores. Revenue is recognized when control of the goods is transferred to the customer, at the point of sale, at which time payment is received.

- Wholesale revenues - products sold to our wholesale customers for subsequent resale. Revenue is recognized when control of the goods is transferred to the customer, in accordance with the terms of the applicable agreement. Payment terms are typically 30 days from the date control over the product is transferred to the customer.

- BloomNet Services - membership fees as well as other service offerings to florists. Membership and other subscription-based fees are recognized monthly as earned. Services revenues related to orders sent through the floral network are variable, based on either the number of orders or the value of orders, and are recognized in the period in which the orders are delivered. The contracts within BloomNet Services are typically month-to-month and as a result no consideration allocation is necessary across multiple reporting periods. Payment is typically due less than 30 days from the date the services were performed. 

Deferred Revenues

Deferred revenues are recorded when the Company has received consideration (i.e., advance payment) before satisfying its performance obligations. As such, customer orders are recorded as deferred revenue prior to shipment or rendering of product or services. Deferred revenues primarily relate to e-commerce orders placed, but not shipped, prior to the end of the fiscal period, as well as for monthly subscription programs, including our Fruit of the Month Club® and Celebrations Passport® program.

Our total deferred revenue as of June 28, 2020 was $25.9 million (included in “Accrued expenses” on our consolidated balance sheets), of which, $25.9 million was recognized as revenue during the year ended June 27, 2021. The deferred revenue balance as of June 27, 2021 was $33.4 million.

Cost of Revenues

Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs, including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to manufacturing and production operations.

F- 9

 

Marketing and Sales

Marketing and sales expense consists primarily of advertising expenses, catalog costs, online portal and search expenses, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities.

The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs above), at the time the advertisement is first shown. Advertising expense was $307.9 million, $171.4 million and $147.8 million for the years ended June 27, 2021, June 28, 2020 and June 30, 2019, respectively.

Technology and Development

Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one year and amortized over the software’s useful life, typically three to seven years. Costs associated with repair maintenance or the development of website content are expensed as incurred, as the useful lives of such software modifications are less than one year.

Stock-Based Compensation

The Company records compensation expense associated with restricted stock awards and other forms of equity compensation based upon the fair value of stock-based awards as measured at the grant date. The cost associated with share-based awards that are subject solely to time-based vesting requirements is recognized over the awards’ service period for the entire award on a straight-line basis. The cost associated with performance-based equity awards is recognized for each tranche over the service period, based on an assessment of the likelihood that the applicable performance goals will be achieved.

Derivatives and Hedging

The Company does not enter into derivative transactions for trading purposes, but rather, on occasion to manage its exposure to interest rate fluctuations. When entering into these transactions, the Company has periodically managed its floating rate debt using interest rate swaps in order to reduce its exposure to the impact of changing interest rates on its consolidated results of operations and future cash outflows for interest. The Company did not have any open derivative positions at June 27, 2021 and June 28, 2020.

Income Taxes

The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets.

The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits recognized in the financial statements on a particular tax position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. The amount of unrecognized tax benefits (“UTBs”) is adjusted as appropriate for changes in facts and circumstances, such as significant amendments to existing tax law, new regulations or interpretations by the taxing authorities, new information obtained during a tax examination, or resolution of an examination. We recognize both accrued interest and penalties, where appropriate, related to UTBs in income tax expense. Assumptions, judgment and the use of estimates are required in determining if the “more likely than not” standard has been met when developing the provision for income taxes. 

Net Income Per Share

Basic net income per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options and unvested restricted stock awards) outstanding during the period.

F- 10

 

Recently Issued Accounting Pronouncements - Adopted

Financial Instruments – Measurement of Credit Losses. In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments.” ASU 2016-13 introduces a new forward-looking “expected loss” approach, to estimate credit losses on most financial assets and certain other instruments, including trade receivables. The estimate of expected credit losses requires entities to incorporate considerations of historical information, current information and reasonable and supportable forecasts. This ASU also expands the disclosure requirements to enable users of financial statements to understand the entity’s assumptions, models and methods for estimating expected credit losses. We adopted ASU 2016-13 for the Company’s fiscal 2021 (quarter ending September 27, 2020), using the modified-retrospective approach. There was no material impact of adopting this guidance on our consolidated financial statements.

Goodwill – Impairment Test. In January 2017, the FASB issued ASU No. 2017-04, "Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment," which eliminates step two from the goodwill impairment test. Under ASU 2017-04, an entity should recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value up to the amount of goodwill allocated to that reporting unit. We adopted this guidance for the Company’s fiscal 2021 (quarter ending September 27, 2020), on a prospective basis. There was no material impact of adopting this guidance on our consolidated financial statements.

COVID-19

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act was signed into law. The CARES Act provides a substantial stimulus and assistance package intended to address the impact of COVID-19, including tax relief and government loans, grants and investments. The CARES Act did not have a material impact on the Company’s consolidated financial statements during the years ended June 27, 2021 and June 28, 2020.

The Company is closely monitoring the impact of COVID-19 on its business, including how it will affect its customers, workforce, suppliers, vendors, franchisees, florists, and production and distribution channels, as well as its financial statements. The extent to which COVID-19 impacts the Company’s business and financial results will depend on numerous evolving factors, including, but not limited to: the magnitude and duration of COVID-19, the extent to which it will impact macroeconomic conditions, including interest rates, employment rates and consumer confidence, the speed of the anticipated recovery, and governmental, business and individual consumer reactions to the pandemic. The Company assessed certain accounting matters that generally require consideration of forecasted financial information in context with the information reasonably available to the Company and the unknown future impacts of COVID-19 as of June 27, 2021 and through the date of this report. The accounting matters assessed included, but were not limited to, the Company’s allowance for doubtful accounts and credit losses, inventory and related reserves and the carrying value of goodwill and other long-lived assets. While there was not a material impact to the Company’s consolidated financial statements as of and for the years ended June 27, 2021, and June 28, 2020, the Company’s future assessment of these factors and the evolving factors described above, could result in material impacts to the Company’s consolidated financial statements in future reporting periods.  

Reclassifications

Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year. 

Note 3 – Net Income Per Common Share

The following table sets forth the computation of basic and diluted net income:

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands, except per share data)
Numerator:
Net income	$	118,652	$	58,998	$	34,766
Denominator:
Weighted average shares outstanding		64,739		64,463		64,342
Effect of dilutive securities:
Employee stock options		727		1,042		1,404
Employee restricted stock awards		1,080		903		711
Total effect of dilutive securities		1,807		1,945		2,115
Adjusted weighted-average shares and assumed conversions		66,546		66,408		66,457
Net income per common share:
Basic	$	1.83	$	0.92	$	0.54
Diluted	$	1.78	$	0.89	$	0.52

F- 11

Note 4. Acquisition

Acquisition of PersonalizationMall

On February 14, 2020, 1-800-Flowers.com, Inc., 800-Flowers, Inc., a wholly-owned subsidiary of 1-800-Flowers.com, Inc. (the “Purchaser”), PersonalizationMall.com, LLC ("PersonalizationMall"), and Bed Bath & Beyond Inc. (“Seller”), entered into an Equity Purchase Agreement (the “Purchase Agreement”) pursuant to which Seller agreed to sell to the Purchaser, and the Purchaser agreed to purchase from Seller, all of the issued and outstanding membership interests of PersonalizationMall for $252.0 million in cash (subject to certain working capital and other adjustments). On July 20, 2020, Purchaser, PersonalizationMall, and Seller entered into an amendment (the “Amendment”) to the Purchase Agreement to, among other things, amend the purchase price to $245.0 million (subject to certain working capital and other adjustments). On August 3, 2020, the Company completed its acquisition of PersonalizationMall, including its newly renovated, leased 360,000 square foot, state-of-the-art production and distribution facility, as well as customer database, tradenames and website. After working capital and related adjustments, total consideration paid was approximately $250.9 million.

The total purchase price was allocated to the identifiable assets acquired and liabilities assumed based on our preliminary estimates of their fair values on the acquisition date. The fair values assigned to PersonalizationMall’s tangible and intangible assets and liabilities assumed were considered preliminary and were based on the information that was available as of the date of the acquisition. As of June 27, 2021, the Company has finalized its allocation and this resulted in immaterial adjustments to the carrying value of the respective recorded assets and the determination of the residual amount that was allocated to goodwill. 

F- 12

 

The following table summarizes the allocation of the purchase price to the estimated fair values of assets acquired and liabilities assumed:

	PersonalizationMall’s Preliminary Purchase Price Allocation		Measurement Period Adjustments (1)		PersonalizationMall’s Final Purchase Price Allocation
	August 3, 2020				June 27, 2021
	(in thousands)
Assets Acquired:
Inventories	$	16,998	$	-	$	16,998
Other assets		5,216		-1		5,215
Property, plant and equipment, net		30,792		-		30,792
Operating lease right-of-use assets		21,438		-		21,438
Goodwill		133,337		102		133,439
Other intangibles, net		76,000		-		76,000
Total assets acquired	$	283,781	$	101	$	283,882
Liabilities assumed:
Accounts payable and accrued expenses	$	11,400	$	102	$	11,502
Operating lease liabilities		21,438		-		21,438
Total liabilities assumed	$	32,838	$	102	$	32,940
Net assets acquired	$	250,943	$	-	$	250,942

(1) The measurement period adjustments did not have a significant impact on the Company’s condensed consolidated statements of income for the year ended June 27, 2021.

The determination of the fair values of the acquired assets and assumed liabilities (and the related determination of estimated lives of depreciable tangible and identifiable intangible assets) requires significant judgment. The estimates and assumptions include the projected timing and amount of future cash flows and discount rates reflecting risk inherent in the future cash flows.

Acquired inventory, consisting of raw materials and supplies, was valued at book value, as there have not been any significant price fluctuations or other events that would materially change the cost to replace the raw materials.

Property, plant and equipment was valued at book value (cost less accumulated depreciation and amortization), due to the nature of the assets, which included recently acquired production equipment and leasehold improvements for PersonalizationMall's production facility, which became operational in September 2019.

Based on the valuation as of August 3, 2020, of the acquired intangible assets, $11.0 million was assigned to customer lists (4 years life), $65.0 million was assigned to tradenames (indefinite life), and the residual amount of $133.4 million was allocated to goodwill (indefinite life and deductible for tax purposes). The goodwill recognized in conjunction with the Purchaser’s acquisition of PersonalizationMall is primarily related to synergistic value created in terms of both operating costs and revenue growth opportunities, enhanced financial and operational scale, and other strategic benefits. It also includes certain other intangible assets that do not qualify for separate recognition, such as an assembled workforce.

The estimated fair value of the acquired trade names was determined using the relief from royalty method, which is a risk-adjusted discounted cash flow approach. The relief from royalty method values an intangible asset by estimating the royalties saved through ownership of the asset. The relief from royalty method requires identifying the future revenue that would be generated by the trademark, multiplying it by a royalty rate deemed to be avoided through ownership of the asset and discounting the projected royalty savings amounts back to the acquisition date. The royalty rate used in the valuation was based on a consideration of market rates for similar categories of assets. The discount rate used in the valuation was based on PersonalizationMall's weighted average cost of capital, the riskiness of the earnings stream association with the trademarks and the overall composition of the acquired assets.

F- 13

 

The estimated fair value of the acquired customer lists was determined using the excess earnings method under the income approach. This method requires identifying the future revenue that would be generated by existing customers at the time of the acquisition, considering an appropriate attrition rate based on the historical experience of the Company. Appropriate expenses are then deducted from the revenues and economic rents are charged for the return on contributory assets. The after-tax cash flows attributable to the asset are discounted back to their net present value at an appropriate intangible asset rate of return and summed to calculate the value of the customer lists.

As required by ASC 805, “Business Combinations,” the following unaudited pro forma financial information for the year ended June 27, 2021 and June 28, 2020, give effect to the PersonalizationMall acquisition as if it had been completed on July 1, 2019. The unaudited pro forma financial information is prepared by management for informational purposes only in accordance with ASC 805 and is not necessarily indicative of or intended to represent the results that would have been achieved had the acquisition been consummated as of the dates presented, and should not be taken as representative of future consolidated results of operations. The unaudited pro forma financial information does not reflect any operating efficiencies and/or cost savings that the Company may achieve with respect to the combined companies. The pro forma information has been adjusted to give effect to nonrecurring items that are directly attributable to the acquisition.

	Year ended June 27, 2021		Year ended June 28, 2020
	(in thousands)
Net Revenues	$	2,138,238	$	1,635,424
Net Income		125,213		63,871

The unaudited pro forma amounts above include the following adjustments:

-   A decrease of operating expenses by $5.4 and $2.7 million during the years ended June 27, 2021 and June 28, 2020, respectively, to eliminate transaction and litigation costs directly related to the transaction that do not have a continuing impact on operating results. 

- An increase of operating expenses by $0.2 million during the year ended  June 27, 2021 and $2.8 million during the year ended June 28, 2020, respectively, to reflect the additional amortization expense related to the increase in definite lived intangible assets. 

-  An increase in interest expense of $0.6 million during the year ended June 27, 2021 and $4.1 million during the year ended June 28, 2020, respectively, which is comprised of incremental interest and amortization of deferred financing costs associated with the New Term Loan (as defined below). The interest rate used for the purposes of these pro forma statements, of 3.5%, was the rate in effect at loan inception.  

-  The combined pro forma results were tax effected using the Company's effective tax rate for the respective periods.

Net revenue attributable to PersonalizationMall, included within the year ended June 27, 2021, was $236.0 million, and corresponding operating income during the period, excluding litigation and transaction costs, was $34.7 million.

Acquisition of Shari’s Berries

On August 14, 2019, the Company completed its acquisition of the Shari’s Berries business ("Shari's Berries"), a leading provider of dipped berries and other specialty treats, through a bankruptcy proceeding of certain assets of the gourmet food business of the FTD Companies, Inc. The transaction, for a purchase price of $20.5 million, included the Shari’s Berries domain names, copyrights, trademarks, customer data, phone numbers and other intellectual property, as well as certain raw material inventory and the assumption of specified liabilities.

During the quarter ended June 28, 2020, the Company finalized the allocation of the purchase price to the identifiable assets acquired and liabilities assumed based on its estimates of their fair values on the acquisition date. Of the acquired intangible assets, $0.6 million was assigned to customer lists, which is being amortized over the estimated remaining life of 2 years, $6.9 million was assigned to tradenames, and $12.1 million was assigned to goodwill, which is expected to be deductible for tax purposes. The goodwill recognized in conjunction with our acquisition of Shari’s Berries is primarily related to synergistic value created in terms of both operating costs and revenue growth opportunities, enhanced financial and operational scale, and other strategic benefits.

F- 14

 

The following table summarizes the allocation of the purchase price to the estimated fair values of assets acquired and liabilities assumed at the date of the acquisition:

	Shari’s Berries Purchase Price Allocation
	(in thousands)
Current assets	$	1,029
Intangible assets		7,540
Goodwill		12,121
Total assets acquired		20,690
Current liabilities		190
Net assets acquired	$	20,500

Raw materials inventory was valued at book value, as there have not been any significant price fluctuations or other events that would materially change the cost to replace the raw materials.

The estimated fair value of the acquired tradenames was determined using the relief from royalty method, which is a risk-adjusted discounted cash flow approach. The relief from royalty method values an intangible asset by estimating the royalties saved through ownership of the asset. The relief from royalty method requires identifying the future revenue that would be generated by the trademark, multiplying it by a royalty rate deemed to be avoided through ownership of the asset and discounting the projected royalty savings amounts back to the acquisition date. The royalty rate used in the valuation was based on a consideration of market rates for similar categories of assets. The discount rate used in the valuation was based on the Company’s weighted average cost of capital, the riskiness of the earnings stream associated with the trademarks and the overall composition of the acquired assets.

The estimated fair value of the acquired customer lists was determined using the excess earnings method under the income approach. This method requires identifying the future revenue that would be generated by existing customers at the time of the acquisition, considering an appropriate attrition rate based on the historical experience of the Company. Appropriate expenses are then deducted from the revenues and economic rents are charged for the return on contributory assets. The after-tax cash flows attributable to the asset are discounted back to their net present value at an appropriate intangible asset rate of return and summed to calculate the value of the customer lists.

Operating results of the Shari’s Berries brand are reflected in the Company’s consolidated financial statements from the date of acquisition, within the Gourmet Foods & Gift Baskets segment. Pro forma results of operations have not been presented, as the impact on the Company’s consolidated financial results would not have been material.

Note 5. Inventory

The Company’s inventory, stated at cost, which is not in excess of market, includes purchased and manufactured finished goods for sale, packaging supplies, crops, raw material ingredients for manufactured products and associated manufacturing labor and is classified as follows:

	June 27, 2021		June 28, 2020
	(in thousands)
Finished goods	$	72,267	$	35,779
Work-in-process		19,058		16,536
Raw materials		62,538		45,445
Total inventory	$	153,863	$	97,760

F- 15

Note 6. Goodwill and Intangible Assets

The following table presents goodwill by segment and the related change in the net carrying amount:

	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Total
	(in thousands)
Balance at June 30, 2019	$	17,441	$	-	$	45,149	$	62,590
Acquisition of Shari’s Berries		-	$	-		12,121		12,121
Balance at June 28, 2020	$	17,441	$	-	$	57,270	$	74,711
Acquisition of PersonalizationMall		133,439	$	-		-		133,439
Balance at June 27, 2021	$	150,880	$	-	$	57,270	$	208,150

There were no goodwill impairment charges in any segment during the years ended June 27, 2021, June 28, 2020 and June 30, 2019, respectively.

The Company’s other intangible assets consist of the following:

				June 27, 2021						June 28, 2020
	Amortization Period			Gross Carrying Amount		Accumulated Amortization		Net		Gross Carrying Amount		Accumulated Amortization		Net
	(in years)			(in thousands)
Intangible assets with determinable lives
Investment in licenses	14	-	16	$	7,420	$	6,359	$	1,061	$	7,420	$	6,253	$	1,167
Customer lists	3	-	10		23,825		13,697		10,128		12,825		10,474		2,351
Other	5	-	14		2,946		2,483		463		2,946		2,382		564
Total intangible assets with determinable lives					34,191		22,539		11,652		23,191		19,109		4,082
Trademarks with indefinite lives					127,396		-		127,396		62,191		-		62,191
Total identifiable intangible assets				$	161,587	$	22,539	$	139,048	$	85,382	$	19,109	$	66,273

Intangible assets with determinable lives are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. No material impairments were recognized for the years ended June 27, 2021, June 28, 2020 and June 30, 2019, respectively.

The amortization of intangible assets for the years ended June 27, 2021, June 28, 2020 and June 30, 2019 was $3.3 million, $0.9 million and $0.7 million, respectively. Future estimated amortization expense is as follows: 2022 - $3.3 million, 2023 - $3.3 million, 2024 - $3.3 million, 2025 - $0.8 million, 2026 - $0.3 million and thereafter - $0.7 million.

F- 16

Note 7. Property, Plant and Equipment 

	June 27, 2021			June 28, 2020
	(in thousands)
Land	$	30,284		$	30,789
Orchards in production and land improvements		18,829			17,139
Building and building improvements		62,232			61,159
Leasehold improvements		26,451			13,675
Production equipment		82,526			57,904
Furniture and fixtures		8,860			7,444
Computer and telecommunication equipment		55,841			55,381
Software		177,844			151,264
Capital projects in progress - orchards		18,090			8,130
Property, plant and equipment, gross		480,957			402,885
Accumulated depreciation and amortization		(265,670	)		(233,810	)
Property, plant and equipment, net	$	215,287		$	169,075

Depreciation expense for the years ended June 27, 2021, June 28, 2020, and June 30, 2019 was $39.2 million, $31.6 million, and $29.3 million, respectively.

Note 8. Accrued Expenses

Accrued expenses consisted of the following:

	June 27, 2021		June 28, 2020
	(in thousands)
Payroll and employee benefits	$	56,134	$	41,931
Deferred revenue		33,388		25,867
Accrued marketing expenses		16,591		14,680
Accrued florist payout		17,926		16,755
Accrued purchases		17,259		8,200
Other		37,214		34,308
Accrued expenses	$	178,512	$	141,741

F- 17

Note 9. Long-Term Debt

The Company’s current and long-term debt consists of the following:

	June 27, 2021			June 28, 2020
	(in thousands)
Revolver (1), (2)	$	-		$	-
Term Loan (1), (2)		185,000			95,000
Deferred financing costs		(3,488	)		(2,441	)
Total debt		181,512			92,559
Less: current debt		20,000			5,000
Long-term debt	$	161,512		$	87,559

(1) On May 31, 2019, the Company and certain of its U.S. subsidiaries entered into a Second Amended and Restated Credit Agreement (the “2019 Credit Agreement”) with JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders. The 2019 Credit Agreement amended and restated the Company’s existing amended and restated credit agreement dated as of December 23, 2016 to, among other modifications: (i) increase the amount of the outstanding term loan (“Term Loan”) from approximately $97 million to $100 million, (ii) extend the maturity date of the outstanding Term Loan and the revolving credit facility (“Revolver”) by approximately 29 months to May 31, 2024, and (iii) decrease the applicable interest rate margins for LIBOR and base rate loans by 25 basis points. The Term Loan is payable in 19 quarterly installments of principal and interest beginning on September 29, 2019, with escalating principal payments, at the rate of 5.0% per annum for the first eight payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $62.5 million due upon maturity. The Revolver, in the aggregate amount of $200 million, subject to seasonal reduction to an aggregate amount of $100 million for the period from January 1 through August 1, may be used for working capital and general corporate purposes, subject to certain restrictions. For each borrowing under the 2019 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either: (1) a base rate plus an applicable margin varying based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio.

On August 20, 2020, the Company, the Subsidiary Guarantors, JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders entered into a First Amendment (the “First Amendment”) to the 2019 Credit Agreement. The First Amendment amends the 2019 Credit Agreement (together the "2020 Credit Agreement”) to, among other modifications, (i) increase the aggregate principal amount of the existing Revolver commitments from $200.0 million to $250.0 million, (ii) establish a new tranche of term A-1 loans in an aggregate principal amount of $100.0 million (the “New Term Loan”), (iii) increase the working capital sublimit with respect to the Revolver from $175.0 million to $200.0 million, and (iv) increase the seasonally-reduced Revolver commitments from $100.0 million to $125.0 million for the period from January 1 through August 1 for each fiscal year of the Company. The New Term Loan will mature on May 31, 2024. Proceeds of the borrowing under the New Term Loan may be used for working capital and general corporate purposes of the Company and its subsidiaries, subject to certain restrictions. For each borrowing under the 2020 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either (1) a base rate plus the applicable margin for the relevant class of borrowing, which margins vary based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio. The New Term Loan is payable in 15 quarterly installments of principal and interest beginning on September 27, 2020, with escalating principal payments, at the rate of 5.0% per annum for the first four payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $67.5 million due upon maturity.

The 2020 Credit Agreement requires that while any borrowings or commitments are outstanding the Company comply with certain financial covenants and affirmative covenants as well as certain negative covenants that, subject to certain exceptions, limit the Company’s ability to, among other things, incur additional indebtedness, make certain investments and make certain restricted payments. The Company was in compliance with these covenants as of March 28, 2021. The 2020 Credit Agreement is secured by substantially all of the assets of the Company.

Future principal payments under the Term Loan and New Term Loan are as follows: $20.0 million - fiscal 2022, $20.0 million – fiscal 2023 and $145.0 million – fiscal 2024.

Note 10. Fair Value Measurements

Cash and cash equivalents, trade and other receivables, prepaids, accounts payable and accrued expenses are reflected in the consolidated balance sheets at carrying value, which approximates fair value due to the short-term nature of these instruments. Although no trading market exists, the Company believes that the carrying amount of its debt approximates fair value due to its variable nature. The Company’s investments in non-marketable equity instruments of private companies are carried at cost and are periodically assessed for other-than-temporary impairment, when an event or circumstances indicate that an other-than-temporary decline in value may have occurred. The Company’s remaining financial assets and liabilities are measured and recorded at fair value (see table below). The Company’s non-financial assets, such as definite lived intangible assets and property, plant and equipment, are recorded at cost and are assessed for impairment when an event or circumstance indicates that an other-than-temporary decline in value may have occurred. Goodwill and indefinite lived intangibles are tested for impairment annually, or more frequently, if events occur or circumstances change such that it is more likely than not that an impairment may exist, as required under the accounting standards.

F- 18

 

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability, in the principal or most advantageous market for the asset or liability, in an orderly transaction between market participants at the measurement date. The authoritative guidance for fair value measurements establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy under the guidance are described below:

Level 1 Valuations based on quoted prices in active markets for identical assets or liabilities that the entity has the ability to access.

Level 2 Valuations based on quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities.

Level 3 Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

The following table presents by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis:

	Carrying Value		Fair Value Measurements Assets (Liabilities)
			Level 1		Level 2		Level 3
	(in thousands)
Assets (liabilities) as of June 27, 2021:
Trading securities held in a “rabbi trust” (1)	$	21,651	$	21,651	$	-	$	-
	$	21,651	$	21,651	$	-	$	-
Assets (liabilities) as of June 28, 2020:
Trading securities held in a “rabbi trust” (1)	$	13,442	$	13,442	$	-	$	-
	$	13,442	$	13,442	$	-	$	-

(1) The Company has established a Non-qualified Deferred Compensation Plan (the “NQDC Plan”) for certain members of senior management. Deferred compensation plan assets are invested in mutual funds held in a “rabbi trust,” which is restricted for payment to participants of the NQDC Plan. Trading securities held in the rabbi trust are measured using quoted market prices at the reporting date and are included in the “Other assets” line item, with the corresponding liability included in the “Other liabilities” line item in the consolidated balance sheets.

Note 11. Income Taxes

Significant components of the income tax provision are as follows:

	Years ended
	June 27, 2021		June 28, 2020			June 30, 2019
	(in thousands)
Current provision:
Federal	$	17,594	$	14,727		$	2,809
State		7,339		4,383			2,710
Current income tax expense		24,933		19,110			5,519
Deferred provision (benefit):
Federal		5,160		(62	)		3,138
State		370		(204	)		(427	)
Foreign		-		-			(13	)
Deferred income tax expense (benefit)		5,530		(266	)		2,698
Income tax expense	$	30,463	$	18,844		$	8,217

F- 19

 

A reconciliation of the U.S. federal statutory tax rate to the Company’s effective tax rate is as follows:

	Years ended
	June 27, 2021			June 28, 2020			June 30, 2019
Tax at U.S. statutory rates		21.0	%		21.0	%		21.0	%
State income taxes, net of federal tax benefit		4.2			4.5			4.4
Valuation allowance change		(0.3	)		(0.3	)		(0.3	)
Non-deductible compensation		0.7			1.1			0.7
Excess tax benefit from stock-based compensation		(4.1	)		(1.0	)		(4.4	)
Tax credits		(0.9	)		(1.1	)		(1.8	)
Return to provision		(0.1	)		(0.3	)		(1.0	)
Other, net		(0.1	)		0.3			0.5
Effective tax rate		20.4	%		24.2	%		19.1	%

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The significant components of the Company's deferred income tax assets (liabilities) are as follows:

	Years ended
	June 27, 2021			June 28, 2020
	(in thousands)
Deferred income tax assets:
Loss and credit carryforwards	$	10,016		$	10,530
Accrued expenses and reserves		9,270			4,676
Stock-based compensation		2,593			2,190
Deferred compensation		3,074			2,455
Operating lease liability		22,262			17,551
Gross deferred income tax assets		47,215			37,402
Less: Valuation allowance		(9,258	)		(9,681	)
Deferred tax assets, net		37,957			27,721
Deferred income tax liabilities:
Other intangibles		(18,695	)		(15,337	)
Tax in excess of book depreciation		(31,944	)		(24,336	)
Operating lease right-of-use asset		(21,480	)		(16,680	)
Deferred tax liabilities		(72,119	)		(56,353	)
Net deferred income tax liabilities	$	(34,162	)	$	(28,632	)

A valuation allowance is provided when it is more likely than not that some portion, or all, of the deferred tax assets will not be realized. The Company has established valuation allowances, primarily for certain state and all foreign net operating losses as well as federal and state capital loss carryforwards. The Company does not expect to utilize the federal and state capital loss carryforward prior to expiration and has therefore provided for a full valuation allowance. At  June 27, 2021, the Company’s total federal and state capital loss carryforwards were $25.2 million, which if not utilized, will expire in fiscal 2022. The Company’s foreign net operating loss carryforwards were $4.5 million, which if not utilized, will begin to expire in fiscal 2034.

The Company files income tax returns in the U.S. federal jurisdiction, various state jurisdictions, and various foreign countries. The Company is currently undergoing its U.S. federal examination for fiscal 2018, however, fiscal 2019 and fiscal 2020 remain subject to U.S. federal examination. Due to ongoing state examinations and nonconformity with the U.S. federal statute of limitations for assessment, certain states remain open from fiscal 2016. The Company's foreign income tax filings from fiscal 2016 forward are open for examination by its respective foreign tax authorities, mainly Canada, Brazil, and the United Kingdom. 

The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. At  June 27, 2021, the Company has an unrecognized tax benefit, including accrued interest and penalties, of approximately $1.1 million. The Company believes that $0.1 million of the unrecognized tax positions will be resolved over the next twelve months.

F- 20

Note 12. Capital Stock

Holders of Class A common stock generally have the same rights as the holders of Class B common stock, except that holders of Class A common stock have one vote per share and holders of Class B common stock have 10 votes per share on all matters submitted to the vote of stockholders. Holders of Class A common stock and Class B common stock generally vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Class B common stock may be converted into Class A common stock at any time on a one-for-one share basis. Each share of Class B common stock will automatically convert into one share of Class A common stock upon its transfer, with limited exceptions. During fiscal 2021, 389,209 shares of Class B common stock were converted into shares of Class A common stock, while none were converted during fiscal 2019 and 2020.

The Company has a stock repurchase plan through which purchases can be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program is financed utilizing available cash. On June 27, 2019, the Company’s Board of Directors authorized an increase to its stock repurchase plan of up to $30.0 million, and on April 22, 2021, increased it once more to $40.0 million. The Company repurchased a total of $22.4 million (862,290 shares), $10.7 million (754,458 shares), and $14.8 million (1,230,303 shares), during the fiscal years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively, under this program. As of June 27, 2021, $32.4 million remains authorized under the plan.

The Company has stock options and restricted stock awards outstanding to participants under the 1-800-FLOWERS.COM 2003 Long Term Incentive and Share Award Plan (as amended and restated as of October 22, 2009, October 28, 2011, September 14, 2016, and October 15, 2020) (the “Plan”). The Plan is a broad-based, long-term incentive program that is intended to provide incentives to attract, retain and motivate employees, consultants and directors in order to achieve the Company’s long-term growth and profitability objectives. The Plan provides for the grant to eligible employees, consultants and directors of stock options, share appreciation rights (“SARs”), restricted shares, restricted share units, performance shares, performance units, dividend equivalents, and other share-based awards (collectively, “Awards”).

Note 13. Stock Based Compensation

The Plan is administered by the Compensation Committee or such other Board committee (or the entire Board) as may be designated by the Board. At June 27, 2021, the Company has reserved approximately 2.3 million shares of Class A common stock for issuance, including options previously authorized for issuance under the 1999 Stock Incentive Plan.

The amounts of stock-based compensation expense recognized within operating income (1) in the periods presented are as follows:

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands)
Stock options	$	36	$	104	$	315
Restricted stock awards		10,799		8,330		5,995
Total		10,835		8,434		6,310
Deferred income tax benefit		3,171		2,084		1,578
Stock-based compensation expense, net	$	7,664	$	6,350	$	4,732

F- 21

 

Stock based compensation expense is recorded within the following line items of operating expenses:

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands)
Marketing and sales	$	4,943	$	3,999	$	2,725
Technology and development		652		649		411
General and administrative		5,240		3,786		3,174
Total	$	10,835	$	8,434	$	6,310

(1) Stock-based compensation expense has not been allocated between business segments, but is reflected as part of Corporate overhead. (See Note 15. for details).

Stock Options

The weighted average fair value of stock options on the date of grant, and the assumptions used to estimate the fair value of the stock options using the Black-Scholes option valuation model, were as follows:

	Years ended
	June 27, 2021 (1)		June 28, 2020			June 30, 2019 (1)
Weighted average fair value of options granted		n/a		$10.11			n/a
Expected volatility		n/a		60	%		n/a
Expected life (in years)		n/a		8.0			n/a
Risk-free interest rate		n/a		n/a			n/a
Expected dividend yield		n/a		0.0	%		n/a

(1) No options were granted during the fiscal years ended June 27, 2021 or June 30, 2019.

The expected volatility of the option is determined using historical volatilities based on historical stock prices. The Company estimated the expected life of options granted based upon the historical weighted average. The risk-free interest rate is determined using the yield available for zero-coupon U.S. government issues with a remaining term equal to the expected life of the option. The Company has never paid a dividend, and as such the dividend yield is 0.0%.

The following table summarizes stock option activity during the year ended June 27, 2021:

	Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
						(in years)		(in thousands)
Outstanding beginning of period		1,230,000		$	2.77
Granted		-		$	-
Exercised		(893,300	)	$	2.52
Forfeited/Expired		-		$	-
Outstanding end of period		336,700		$	3.44		0.7	$	10,183
Exercisable at June 27, 2021		321,700		$	2.63		0.4	$	9,989

The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the difference between the Company’s closing stock price on the last trading day of fiscal 2021 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on June 27, 2021. This amount changes based on the fair market value of the Company’s stock. The total intrinsic value of options exercised for the years ended June 27, 2021, June 28, 2020 and June 30, 2019 was $22.6 million, $2.3 million, and $7.8 million, respectively.

F- 22

 

The following table summarizes information about stock options outstanding at June 27, 2021:

		Options Outstanding						Options Exercisable
Exercise Price		Options Outstanding		Weighted- Average Remaining Contractual Life		Weighted- Average Exercise Price		Options Exercisable		Weighted- Average Exercise Price
				(in years)
$	2.63		321,700		0.4	$	2.63		321,700	$	2.63
$	20.72		15,000		8.9	$	20.72		-	$	-
			336,700		0.7	$	3.44		321,700	$	2.63

As of June 27, 2021, the total future compensation cost related to non-vested options not yet recognized in the statement of operations was $0.1 million and the weighted average period over which these awards are expected to be recognized was 3.4 years.

Restricted Stock

The Company grants shares of Common Stock to its employees that are subject to restrictions on transfer and risk of forfeiture until fulfillment of applicable service conditions and, in certain cases, holding periods (Restricted Stock).

The following table summarizes the activity of non-vested restricted stock during the year ended June 27, 2021:

	Shares			Weighted Average Grant Date Fair Value
Non-vested – beginning of period		1,608,468		$	12.01
Granted		794,095		$	24.37
Vested		(688,675	)	$	11.19
Forfeited		(75,082	)	$	17.12
Non-vested - end of period		1,638,806		$	18.12

The fair value of non-vested shares is determined based on the closing stock price on the grant date. As of June 27, 2021, there was $17.3 million of total unrecognized compensation cost related to non-vested restricted stock-based compensation to be recognized over a weighted-average period of 1.9 years.

Note 14. Employee Retirement Plans

The Company has a 401(k) Profit Sharing Plan covering substantially all of its eligible employees. All employees who have attained the age of 21 are eligible to participate upon completion of one month of service. Participants may elect to make voluntary contributions to the 401(k) plan in amounts not exceeding federal guidelines. On an annual basis the Company, as determined by its board of directors, may make certain discretionary contributions. Employees are vested in the Company's contributions based upon years of service. The Company contributed $1.6 million, $1.5 million, and $0.9 million during fiscal years 2021, 2020, and 2019, respectively.

The Company also has a nonqualified supplemental deferred compensation plan for certain executives pursuant to Section 409A of the Internal Revenue Code. Participants can defer from 1% up to a maximum of 100% of salary and performance and non-performance based bonus. There were no Company contributions to the plan during fiscal years 2021, 2020 and 2019. Distributions will be made to participants upon termination of employment or death in a lump sum, unless installments are selected by the participant. As of June 27, 2021 and June 28, 2020, these plan liabilities, which are included in “Other liabilities” within the Company’s consolidated balance sheets, totaled $21.7 million and $13.4 million, respectively. The associated plan assets, which are subject to the claims of the creditors, are primarily invested in mutual funds and are included in “Other assets” within the Company’s consolidated balance sheets. The gains on these investments, which were $5.7 million, $0.3 million, and $0.7 million, for the years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively, are included in “Other (income) expense, net,” within the Company’s consolidated statements of income.

F- 23

Note 15. Business Segments

The Company’s management reviews the results of the Company’s operations by the following three business segments:

• Consumer Floral & Gifts,

• BloomNet, and

• Gourmet Foods & Gift Baskets

Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation, which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.

	Years ended
Net revenues	June 27, 2021			June 28, 2020			June 30, 2019
	(in thousands)
Net revenues:
Consumer Floral & Gifts	$	1,025,015		$	593,197		$	497,765
BloomNet		142,919			111,766			102,876
Gourmet Foods & Gift Baskets		955,607			785,547			648,418
Corporate		341			591			1,105
Intercompany eliminations		(1,637	)		(1,464	)		(1,541	)
Total net revenues	$	2,122,245		$	1,489,637		$	1,248,623

	Years ended
Operating Income	June 27, 2021			June 28, 2020			June 30, 2019
	(in thousands)
Segment Contribution Margin:
Consumer Floral & Gifts	$	128,625		$	73,806		$	49,653
BloomNet		45,875			35,111			34,705
Gourmet Foods & Gift Baskets		149,377			110,627			82,319
Segment Contribution Margin Subtotal		323,877			219,544			166,677
Corporate (a)		(132,280	)		(106,667	)		(91,604	)
Depreciation and amortization		(42,510	)		(32,513	)		(29,965	)
Operating income	$	149,087		$	80,364		$	45,108

(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment. 

F- 24

 

The following tables represent a disaggregation of revenue from contracts with customers, by channel:

	Years Ended
	June 27, 2021									June 28, 2020									June 30, 2019
	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated
	(in thousands)
Net revenues
E-commerce	$	1,015,716	$	-	$	863,834	$	1,879,550		$	585,585	$	-	$	644,800	$	1,230,385		$	489,463	$	-	$	508,897	$	998,360
Retail		5,543		-		9,134		14,677			4,318		-		37,076		41,394			4,706		-		45,862		50,568
Wholesale		-		45,299		82,639		127,938			-		33,675		103,671		137,346			-		29,744		93,659		123,403
BloomNet		-		97,620		-		97,620			-		78,091		-		78,091			-		73,132		-		73,132
Other		3,756		-		-		3,756			3,294		-		-		3,294			3,596		-		-		3,596
Corporate		-		-		-		341			-		-		-		591			-		-		-		1,105
Eliminations		-		-		-		(1,637	)		-		-		-		(1,464	)		-		-		-		(1,541	)
Total net revenues	$	1,025,015	$	142,919	$	955,607	$	2,122,245		$	593,197	$	111,766	$	785,547	$	1,489,637		$	497,765	$	102,876	$	648,418	$	1,248,623

Note 16. Leases

The Company currently leases plants, warehouses, offices, store facilities, and equipment under various leases through fiscal 2034. Most lease agreements are of a long-term nature (over a year), although the Company does also enter into short-term leases, primarily for seasonal needs. Lease agreements may contain renewal options and rent escalation clauses and require the Company to pay real estate taxes, insurance, common area maintenance and operating expenses applicable to the leased properties. The Company accounts for its leases in accordance with ASC 842. At contract inception, we determine whether a contract is, or contains, a lease by determining whether it conveys the right to control the use of the identified asset for a period of time, by assessing whether we have the right to obtain substantially all of the economic benefits from use of the identified asset, and the right to direct the use of the identified asset.

At the lease commencement date, we determine if a lease should be classified as an operating or a finance lease (we currently have no finance leases) and recognize a corresponding lease liability and a right-of-use asset on our Balance Sheet. The lease liability is initially and subsequently measured as the present value of the remaining fixed minimum rental payments (including base rent and fixed common area maintenance) using discount rates as of the commencement date. Variable payments (including most utilities, real estate taxes, insurance and variable common area maintenance) are expensed as incurred. The right-of-use asset is initially and subsequently measured at the carrying amount of the lease liability adjusted for any prepaid or accrued lease payments, remaining balance of lease incentives received, unamortized initial direct costs, or impairment charges relating to the right-of-use asset. Right-of-use assets are assessed for impairment using the long-lived assets impairment guidance. The discount rate used to determine the present value of lease payments is our estimated collateralized incremental borrowing rate, based on the yield curve for the respective lease terms, as we generally cannot determine the interest rate implicit in the lease.

We recognize expense for our operating leases on a straight-line basis over the lease term. As these leases expire, it can be expected that in the normal course of business they will be renewed or replaced. Renewal option periods are included in the measurement of lease liability, where the exercise is reasonably certain to occur. Key estimates and judgments in accounting for leases include how we determine: (1) lease payments, (2) lease term, and (3) the discount rate used in calculating the lease liability.

Additional information related to our leases is as follows:

	Years Ended
	June 27, 2021			June 28, 2020
	(in thousands)
Lease costs:
Operating lease costs	$	14,308		$	13,646
Variable lease costs		19,342			14,706
Short-term lease cost		6,639			6,638
Sublease income		(812	)		(941	)
Total lease costs	$	39,476		$	34,049

F- 25

 

	Years Ended
	June 27, 2021		June 28, 2020
	(in thousands)
Cash paid for amounts included in measurement of operating lease liabilities	$	14,802	$	11,916
Right-of-use assets obtained in exchange for new operating lease liabilities	$	30,622	$	178

	June 27, 2021			June 28, 2020
	(in thousands)
Weighted-average remaining lease term - operating leases (in years)		8.7			9.6
Weighted-discount rate - operating leases		3.8	%		3.8	%

Maturities of lease liabilities in accordance with ASC 842 as of June 27, 2021 are as follows (in thousands):

2022	$	13,192
2023		14,215
2024		14,024
2025		11,721
2026		10,460
Thereafter		42,674
Total Future Minimum Lease Payments		106,286
Less Imputed Remaining Interest		16,919
Total	$	89,367

Note 17. Commitments and Contingencies

Other Commitments

The Company’s purchase commitments consist primarily of inventory, equipment and technology (hardware and software) purchase orders made in the ordinary course of business, most of which have terms less than one year. As of June 27, 2021, the Company had fixed and determinable off-balance sheet purchase commitments with remaining terms in excess of one year of approximately $20.2 million, primarily related to the Company’s technology infrastructure and inventory commitments.

The Company had approximately $2.3 million and $2.0 million in unused stand-by letters of credit as of June 27, 2021 and June 28, 2020, respectively.

Litigation

Bed Bath & Beyond: 

On April 1, 2020, Bed Bath & Beyond Inc. (“Bed Bath”) commenced an action against the Company in the Court of Chancery for the State of Delaware, which is captioned Bed Bath & Beyond Inc. v. 1-800-Flowers.com, et ano., C.A. (the “Complaint”), alleging a breach of the Equity Purchase Agreement (the “Agreement”), dated February 14, 2020, between Bed Bath, PersonalizationMall.com, LLC (“PersonalizationMall”), the Company and a subsidiary of the Company (the “Purchaser”) pursuant to which Bed Bath agreed to sell to Purchaser, and the Purchaser agreed to purchase from Bed Bath, all of the issued and outstanding membership interests of PersonalizationMall.  The action was initiated after the Company requested a reasonable delay in the closing under the Agreement due to the unprecedented circumstances created by the COVID-19 pandemic. The Complaint requested an order of specific performance to consummate the transaction under the Agreement plus attorney’s fees and costs in connection with the action. The Company filed its answer to the Complaint on April 17, 2020 and an order governing expedited proceedings was approved on April 9, 2020 that set a trial date for late September 2020.  On July 21, 2020, the Company and Bed Bath entered into a settlement agreement, pursuant to which the Company agreed to move forward with its purchase of PersonalizationMall for $245 million, subject to certain working capital and other adjustments. The transaction closed on August 3, 2020. In connection with the settlement agreement, the parties’ executed a Stipulation and Proposed Order of Dismissal, resulting in the voluntary dismissal with prejudice of the litigation relating to the transaction.

In addition, there are various claims, lawsuits, and pending actions against the Company and its subsidiaries incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the final resolution of such claims, lawsuits and pending actions will not have a material adverse effect on the Company's consolidated financial position, results of operations or liquidity.

F- 26

1-800-FLOWERS.COM, Inc. and Subsidiaries

Schedule II - Valuation and Qualifying Accounts

			Additions
Description	Balance at Beginning of Period		Charged to Costs and Expenses		Charged to Other Accounts- Describe		Deductions- Describe (a)			Balance at End of Period
Reserves and allowances deducted from asset accounts:
Reserve for estimated doubtful accounts-accounts/notes receivable
Year Ended June 27, 2021	$	5,665,000	$	964,000	$	-	$	(2,597,000	)	$	4,032,000
Year Ended June 28, 2020	$	2,777,000	$	4,143,000	$	-	$	(1,255,000	)	$	5,665,000
Year Ended June 30, 2019	$	2,418,000	$	1,383,000	$	-	$	(1,024,000	)	$	2,777,000
Valuation allowance for deferred tax assets
Year Ended June 27, 2021	$	9,681,000	$	174,000	$	-	$	(597,000	)	$	9,258,000
Year Ended June 28, 2020	$	9,872,000	$	37,000	$	-	$	(228,000	)	$	9,681,000
Year Ended June 30, 2019	$	9,972,000	$	-	$	-	$	(100,000	)	$	9,872,000

(a) Reduction in reserve due to amounts written off. 

EX-21.1

Exhibit 21.1

Subsidiaries of the Registrant

(as of June 27, 2021)

1-800-FLOWERS Retail, Inc. (Delaware)

1-800-FLOWERS Service Support Center, Inc. (New York)

1-800-FLOWERS Team Services, Inc. (Delaware)

1-800-FLOWERS.COM Franchise Co., Inc. (Delaware)

1-800-Flowers.com DO Brasil Participacoes LTDA (Brazil)

1800Flowers.com Australia Pty LTD (Australia)

1873349 Ontario Inc. (Canada)

18F UK Holding Company Limited (United Kingdom)

18F Virginia, Inc. (Virginia)

800-Flowers, Inc. (New York)

Bear Creek Orchards, Inc. (Delaware)

BloomNet, Inc. (Delaware)

Celebrations.com, LLC (Delaware)

Cheryl & Co. (Ohio)

Conroy’s Inc. (California)

DesignPac Co., Inc. (Delaware)

DesignPac Gifts, LLC (Illinois)

Floranet Iberia S.L. (Spain)

Flowerama of America, Inc. (Iowa)

FOL UK Holding Company Limited (United Kingdom)

Fresh Gift Cards, Inc. (Florida)

Goodsey.com, LLC (Delaware)

Greatfoods, LLC (Delaware)

Guarded Realty Holdings, LLC (Delaware)

Harry & David Holdings, Inc. (Delaware)

Harry and David, LLC (Oregon)

Harry & David Operations, Inc. (Delaware)

MyFlorist.net, LLC (Delaware)

Napco Marketing Corp. (Delaware)

Plants.com, LLC (Delaware)

PersonalizationMall.com, LLC (Delaware)

Personalization Universe, LLC (Delaware)

Shari'sBerries.com, Inc. (Delaware)

The Popcorn Factory, Inc. (Delaware)

EX-23.1

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

1-800-FLOWERS.COM, Inc.

Jericho, New York

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (No.333-54590, 333-119999, 333-164727 and 333-192304) of 1-800-FLOWERS.COM, Inc. and Subsidiaries of our reports dated September 10, 2021, relating to the consolidated financial statements and financial statement schedule, and the effectiveness of 1-800-FLOWERS.COM, Inc. and Subsidiaries internal control over financial reporting, which appear in this Form 10-K.

/s/ BDO USA, LLP

Melville, New York

September 10, 2021

EX-31.1

Exhibit 31.1

CERTIFICATIONS PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

(RULE 13a-14 (a))

I, Christopher G. McCann, certify that:

(1)	I have reviewed this annual report on Form 10-K of 1-800-FLOWERS.COM, Inc.;
(2)	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
(3)	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
(4)	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s Board of Directors (or persons performing the equivalent functions):

(a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: September 10, 2021	/s/ Christopher G. McCann
	Christopher G. McCann
	Chief Executive Officer,
	Director and President

EX-31.2

Exhibit 31.2

CERTIFICATIONS PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

(RULE 13a-14 (a))

I, William E. Shea, certify that:

(1) I have reviewed this annual report on Form 10-K of 1-800-FLOWERS.COM, Inc.;

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s Board of Directors (or persons performing the equivalent functions):

(a) all significant deficiencies and material weaknesses in the design or operation of internal control over the financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: September 10, 2021	/s/ William E. Shea
	William E. Shea
	Senior Vice President,
	Treasurer and
	Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATIONS PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officers of 1-800-FLOWERS.COM, Inc. (the “Company”) hereby certifies, to the best of such officers’ knowledge, that:

(1) the Annual Report on Form 10-K of the Company for the year ended June 27, 2021, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), fully complies with the requirements of Section 13(a) or Section 15(d), as applicable, of the Securities Exchange Act of 1934, as amended; and

(2) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: September 10, 2021	/s/ Christopher G. McCann
	Christopher G. McCann
	Chief Executive Officer,
	Director and President
Dated: September 10, 2021	/s/ William E. Shea
	William E. Shea
	Senior Vice President,
	Treasurer and
	Chief Financial Officer

These certifications are furnished pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by such Act, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Such certifications will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the Company specifically incorporates them by reference.

XML

Document And Entity Information - USD ($)	12 Months Ended
	Jun. 27, 2021	Sep. 03, 2021	Dec. 24, 2020
Document Information [Line Items]
Entity Central Index Key	0001084869
Entity Registrant Name	1 800 FLOWERS COM INC
Amendment Flag	false
Current Fiscal Year End Date	--06-27
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2021
Document Type	10-K
Document Annual Report	true
Document Period End Date	Jun. 27, 2021
Document Transition Report	false
Entity File Number	0-26841
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	11-3117311
Entity Address, Address Line One	Two Jericho Plaza, Floor 2
Entity Address, City or Town	Jericho
Entity Address, State or Province	NY
Entity Address, Postal Zip Code	11753
City Area Code	516
Local Phone Number	237-6000
Title of 12(b) Security	Class A common stock
Trading Symbol	FLWS
Security Exchange Name	NASDAQ
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Public Float			$ 677,524,000
ICFR Auditor Attestation Flag	true
Common Class B [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		28,153,614
Common Class A [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		36,967,794

XML

Consolidated Balance Sheets - USD ($) $ in Thousands	Jun. 27, 2021	Jun. 28, 2020
Current assets:
Cash and cash equivalents	$ 173,573	$ 240,506
Trade receivables, net	20,831	15,178
Inventories	153,863	97,760
Prepaid and other	51,792	25,186
Total current assets	400,059	378,630
Property, plant and equipment, net	215,287	169,075
Operating lease right-of-use assets	86,230	66,760
Goodwill	208,150	74,711
Other intangibles, net	139,048	66,273
Other assets	27,905	18,986
Total assets	1,076,679	774,435
Current liabilities:
Accounts payable	57,434	25,306
Accrued expenses	178,512	141,741
Current maturities of long-term debt	20,000	5,000
Current portion of long-term operating lease liabilities	9,992	8,285
Total current liabilities	265,938	180,332
Long-term debt	161,512	87,559
Long-term operating lease liabilities	79,375	61,964
Deferred tax liabilities	34,162	28,632
Other liabilities	26,622	16,174
Total liabilities	567,609	374,661
Stockholders' equity:
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued	0	0
Additional paid-in capital	371,103	358,031
Retained earnings	286,175	167,523
Accumulated other comprehensive loss	(318)	(243)
Treasury stock, at cost, 18,825,841 and 17,963,551 Class A shares in 2021 and 2020, respectively, and 5,280,000 Class B shares in 2021 and 2020	(148,781)	(126,412)
Total stockholders’ equity	509,070	399,774
Total liabilities and stockholders’ equity	1,076,679	774,435
Common Class A [Member]
Stockholders' equity:
Common stock	557	537
Common Class B [Member]
Stockholders' equity:
Common stock	$ 334	$ 338

XML

Consolidated Balance Sheets (Parentheticals) - $ / shares	Jun. 27, 2021	Jun. 28, 2020
Preferred stock, par value (in dollars per share)	$ 0.01	$ 0.01
Preferred stock, authorized (in shares)	10,000,000	10,000,000
Preferred stock, issued (in shares)	0	0
Common Class A [Member]
Common stock, par value (in dollars per share)	$ 0.01	$ 0.01
Common stock, authorized (in shares)	200,000,000	200,000,000
Common stock, issued (in shares)	55,675,661	53,704,477
Treasury stock, shares (in shares)	18,825,841	17,963,551
Common Class B [Member]
Common stock, par value (in dollars per share)	$ 0.01	$ 0.01
Common stock, authorized (in shares)	200,000,000	200,000,000
Common stock, issued (in shares)	33,433,614	33,822,823
Treasury stock, shares (in shares)	5,280,000	5,280,000

XML

Consolidated Statements of Income and Comprehensive Income - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Net revenues	$ 2,122,245	$ 1,489,637	$ 1,248,623
Cost of revenues	1,225,816	867,441	722,502
Gross profit	896,429	622,196	526,121
Operating expenses:
Marketing and sales	533,268	363,227	319,636
Technology and development	54,428	48,698	43,758
General and administrative	117,136	97,394	87,654
Depreciation and amortization	42,510	32,513	29,965
Total operating expenses	747,342	541,832	481,013
Operating income	149,087	80,364	45,108
Interest expense, net	5,860	2,438	2,769
Other income (expense), net	5,888	(84)	644
Income before income taxes	149,115	77,842	42,983
Income tax expense	30,463	18,844	8,217
Net Income	118,652	58,998	34,766
Other comprehensive income (loss) (currency translation)	(75)	26	(69)
Comprehensive income	$ 118,577	$ 59,024	$ 34,697
Basic net income per common share (in dollars per share)	$ 1.83	$ 0.92	$ 0.54
Diluted net income per common share (in dollars per share)	$ 1.78	$ 0.89	$ 0.52
Weighted average shares used in the calculation of net income per common share:
Basic (in shares)	64,739	64,463	64,342
Diluted (in shares)	66,546	66,408	66,457

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Consolidated Statements of Stockholders' Equity - USD ($) $ in Thousands	Common Stock [Member] Common Class A [Member]	Common Stock [Member] Common Class B [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	AOCI Attributable to Parent [Member]	Treasury Stock [Member]	Total
Balance (in shares) at Jul. 01, 2018	52,071,293	33,822,823				21,258,790
Balance at Jul. 01, 2018	$ 520	$ 338	$ 341,783	$ 73,429	$ (200)	$ (100,966)	$ 314,904
Net income	0	0	0	34,766	0	0	34,766
Translation adjustment	$ 0	$ 0	0	0	(69)	$ 0	(69)
Stock-based compensation (in shares)	411,600	0				0
Stock-based compensation	$ 4	$ 0	6,306	0	0	$ 0	6,310
Exercise of stock options (in shares)	601,234	0				0
Exercise of stock options	$ 6	$ 0	1,230	0	0	$ 0	1,236
Other	$ 0	$ 0	0	330	0	$ 0	$ 330
Acquisition of Class A treasury stock (in shares)	0	0				1,230,303	1,230,303
Acquisition of Class A treasury stock	$ 0	$ 0	0	0	0	$ (14,766)	$ (14,766)
Balance (in shares) at Jun. 30, 2019	53,084,127	33,822,823				22,489,093
Balance at Jun. 30, 2019	$ 530	$ 338	349,319	108,525	(269)	$ (115,732)	342,711
Net income	0	0	0	58,998	0	0	58,998
Translation adjustment	$ 0	$ 0	0	0	26	$ 0	26
Stock-based compensation (in shares)	470,350	0				0
Stock-based compensation	$ 5	$ 0	8,429	0	0	$ 0	8,434
Exercise of stock options (in shares)	150,000	0				0
Exercise of stock options	$ 2	$ 0	283	0	0	$ 0	$ 285
Acquisition of Class A treasury stock (in shares)	0	0				754,458	754,458
Acquisition of Class A treasury stock	$ 0	$ 0	0	0	0	$ (10,680)	$ (10,680)
Balance (in shares) at Jun. 28, 2020	53,704,477	33,822,823				23,243,551
Balance at Jun. 28, 2020	$ 537	$ 338	358,031	167,523	(243)	$ (126,412)	399,774
Net income	0	0	0	118,652	0	0	118,652
Translation adjustment	$ 0	$ 0	0	0	(75)	$ 0	(75)
Stock-based compensation (in shares)	688,675	0				0
Stock-based compensation	$ 7	$ 0	10,828	0	0	$ 0	$ 10,835
Exercise of stock options (in shares)	893,300	0				0	893,300
Exercise of stock options	$ 9	$ 0	2,244	0	0	$ 0	$ 2,253
Acquisition of Class A treasury stock (in shares)	0	0				862,290	862,290
Acquisition of Class A treasury stock	$ 0	$ 0	0	0	0	$ (22,369)	$ (22,369)
Conversion of Class B stock into Class A stock (in shares)	389,209
Conversion of Class B stock into Class A stock	$ 4
Conversion of Class B stock into Class A stock (in shares)		(389,209)
Conversion of Class B stock into Class A stock		$ (4)
Balance (in shares) at Jun. 27, 2021	55,675,661	33,433,614				24,105,841
Balance at Jun. 27, 2021	$ 557	$ 334	$ 371,103	$ 286,175	$ (318)	$ (148,781)	$ 509,070

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Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Operating activities:
Net income	$ 118,652	$ 58,998	$ 34,766
Reconciliation of net income to net cash provided by operating activities net of acquisitions:
Depreciation and amortization	42,510	32,513	29,965
Amortization of deferred financing costs	1,143	646	969
Deferred income taxes	5,530	(266)	2,698
Bad debt expense	964	4,143	1,383
Stock-based compensation	10,835	8,434	6,310
Other non-cash items	645	1,032	(16)
Changes in operating items:
Trade receivables	(5,236)	(6,947)	(822)
Inventories	(39,104)	(4,371)	(3,536)
Prepaid and other	(22,850)	(726)	(2,313)
Accounts payable and accrued expenses	57,397	44,359	8,846
Other assets and other liabilities	2,804	1,602	(150)
Net cash provided by operating activities	173,290	139,417	78,100
Investing activities:
Acquisitions, net of cash acquired	(250,942)	(20,500)	0
Capital expenditures, net of non-cash expenditures	(55,219)	(34,703)	(32,560)
Purchase of equity investments	(1,756)	(1,176)	0
Net cash used in investing activities	(307,917)	(56,379)	(32,560)
Financing activities:
Acquisition of treasury stock	(22,369)	(10,680)	(14,766)
Proceeds from exercise of employee stock options	2,253	285	1,236
Proceeds from bank borrowings	265,000	20,000	32,250
Repayment of notes payable and bank borrowings	(174,997)	(25,000)	(37,187)
Debt issuance costs	(2,193)	(60)	(1,390)
Net cash provided by (used in) financing activities	67,694	(15,455)	(19,857)
Net change in cash and cash equivalents	(66,933)	67,583	25,683
Cash and cash equivalents:
Beginning of year	240,506	172,923	147,240
End of year	$ 173,573	$ 240,506	$ 172,923

XML

Supplemental Cash Flow Information

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Cash Flow, Supplemental Disclosures [Text Block]

Supplemental Cash Flow Information:

- Interest paid amounted to $5.2 million, $3.5 million, and $4.7 million, for the years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively.

- The Company paid income taxes of approximately $37.2 million, $15.5 million, and $8.8 million, net of tax refunds received, for the years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively.

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Note 1 - Description of Business

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Nature of Operations [Text Block]

1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company’s business platform features our all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help its members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers.

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Note 2 - Significant Accounting Policies

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Organization, Consolidation, Basis of Presentation, Business Description and Accounting Policies [Text Block]

Basis of Presentation

The consolidated financial statements include the accounts of 1-800-FLOWERS.COM, Inc. and its subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation. The Company’s net revenues from international sources were not material during fiscal years 2021, 2020 and 2019.

Fiscal Year

The Company’s fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. fiscal 

years 2021, 2020, and 2019, which ended on June 27, 2021, June 28, 2020, and June 30, 2019, respectively, consisted of 52 weeks.

Use of Estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.

Cash and Cash Equivalents

Cash and cash equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three months or less when purchased.

Inventories

Inventories are valued at the lower of cost or market using the first-in, first-out method of accounting.

Property, Plant and Equipment

Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Depreciation expense is computed using the straight-line method over the assets’ estimated useful lives. Amortization of leasehold improvements and capital leases is computed using the straight-line method over the shorter of the estimated useful lives and the initial lease terms. The Company capitalizes certain internal and external costs incurred to acquire or develop internal-use software. Capitalized software costs are amortized on a straight-line basis over the estimated useful life of the software. Orchards in production, consisting of direct labor and materials, supervision and other items, are capitalized as part of capital projects in progress – orchards until the orchards produce fruit in commercial quantities, at which time they are reclassified to orchards in production. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively.

The Company’s property, plant and equipment are depreciated using the following estimated lives:

Building and building improvements (years)	10	-	40
Leasehold improvements (years)	3	-	10
Furniture, fixtures and production equipment (years)	3	-	20
Software (years)	3	-	7
Orchards in production and land improvements (years)	15	-	45

Property, plant and equipment are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable.

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not amortized, but it is subject to an annual assessment for impairment, which the Company performs during the fourth quarter, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist. The Company tests goodwill for impairment at the reporting unit level. The Company identifies its reporting units by assessing whether the components of its operating segments constitute businesses for which discrete financial information is available and management of each reporting unit regularly reviews the operating results of those components.

In applying the goodwill impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test ( “Step 1”). Under the Step 0 test, the Company first assesses qualitative factors to determine whether it is more likely than not that the fair value of the reporting units is less than its carrying value. Qualitative factors may include, but are not limited to, economic conditions, industry and market considerations, cost factors, overall financial performance of the reporting unit and other entity and reporting unit specific events. If after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the fair value of the reporting unit is less than the carrying value, then performing the Step 1 quantitative test is necessary.

Step 1 of the quantitative test requires comparison of the fair value of each of the reporting units to the respective carrying value. If the carrying value of the reporting unit is less than the fair value, no impairment exists. Otherwise, the Company would recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value up to the amount of goodwill allocated to that reporting unit.

The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third-party valuation specialists. Under the income approach, the Company uses a discounted cash flow methodology which requires management to make significant estimates and assumptions related to forecasted revenues, gross profit margins, operating income margins, working capital cash flow, perpetual growth rates, and long-term discount rates, among others. For the market approach, the Company uses the guideline public company method. Under this method the Company utilizes information from comparable publicly traded companies with similar operating and investment characteristics as the reporting units, to create valuation multiples that are applied to the operating performance of the reporting unit being tested, in order to obtain their respective fair values. The Company also reconciles the aggregate fair values of its reporting units determined in the first step (as described above) to its current market capitalization, allowing for a reasonable control premium.

During fiscal years 2021 and 2020, the Company performed a Step 0 analysis and determined that it was not “more likely than not” that the fair values of its reporting units were less than their carrying amounts. During fiscal year 2019, the Company performed a Step 1 analysis, and determined that the estimated fair value of the Company's reporting units significantly exceeded their respective carrying values (including goodwill allocated to each respective reporting unit).  Future changes in the estimates and assumptions above could materially affect the results of our reviews for impairment of goodwill.

Other Intangibles, net

Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 to 16 years, while indefinite-lived intangible assets are not amortized.

Definite-lived intangibles are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. When such events or changes in circumstances occur, a recoverability test is performed comparing projected undiscounted cash flows from the use and eventual disposition of an asset or asset group to its carrying value. If the projected undiscounted cash flows are less than the carrying value, then an impairment charge would be recorded for the excess of the carrying value over the fair value, which is determined by discounting future cash flows.

The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth quarter, or whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. In applying the impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test. Under the Step 0 test, the Company assesses qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired. Qualitative factors may include, but are not limited to economic conditions, industry and market considerations, cost factors, financial performance, legal and other entity and asset specific events. If, after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the indefinite-lived intangible asset is impaired, then performing the quantitative test is necessary. The quantitative impairment test for indefinite-lived intangible assets encompasses calculating a fair value of an indefinite-lived intangible asset and comparing the fair value to its carrying value. If the carrying value exceeds the fair value, impairment is recognized for the difference. To determine fair value of other indefinite-lived intangible assets, the Company uses an income approach, the relief-from-royalty method. This method assumes that, in lieu of ownership, a third party would be willing to pay a royalty in order to obtain the rights to use the comparable asset. Other indefinite-lived intangible assets’ fair values require significant judgments in determining both the assets’ estimated cash flows as well as the appropriate discount and royalty rates applied to those cash flows to determine fair value.

During fiscal years 2021 and 2020, the Company performed a Step 0 analysis and determined that it was not “more likely than not” that the fair values of the indefinite-lived intangibles were less than their carrying amounts. During fiscal year 2019, the Company performed a quantitative test, which determined that the estimated fair value of the Company's intangibles exceeded their respective carrying value in all material respects. Future changes in the estimates and assumptions above could materially affect the results of our reviews for impairment of intangibles.

Business Combinations

The Company accounts for business combinations in accordance with ASC Topic 805, which requires, among other things, the acquiring entity in a business combination to recognize the fair value of all the assets acquired and liabilities assumed; the recognition of acquisition-related costs in the consolidated results of operations; the recognition of restructuring costs in the consolidated results of operations for which the acquirer becomes obligated after the acquisition date; and contingent purchase consideration to be recognized at their fair values on the acquisition date with subsequent adjustments recognized in the consolidated results of operations. The fair values assigned to identifiable intangible assets acquired are determined primarily by using an income approach, which is based on assumptions and estimates made by management. Significant assumptions utilized in the income approach are based on company specific information and projections which are not observable in the market and are therefore considered Level 3 measurements. The excess of the purchase price over the fair value of the identified assets and liabilities is recorded as goodwill. Operating results of the acquired entity are reflected in the Company’s consolidated financial statements from date of acquisition.

The Company capitalizes the costs of producing and distributing its catalogs. Starting in fiscal 2019, with the adoption of ASU No. 2014-09 (see below), these costs are expensed upon mailing, instead of being amortized in direct proportion to actual sales. Included within prepaid and other current assets was $2.7 million and $3.0 million at June 27, 2021 and June 28, 2020 respectively, relating to prepaid catalog expenses.

Investments

Equity investments without a readily determinable fair value

Investments in non-marketable equity instruments of private companies, where the Company does not possess the ability to exercise significant influence, are accounted for at cost, less impairment (assessed qualitatively at each reporting period), adjusted for observable price changes from orderly transactions for identical or similar investments of the same issuer. These investments are included within “Other assets” in the Company’s consolidated balance sheets. The aggregate carrying amount of the Company’s cost method investments was $4.6 million as of June 27, 2021 and $2.8 million as of June 28, 2020. 

Equity investments with a readily determinable fair value

The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included within the “Other assets” line item in the consolidated balance sheets (see Note 10 - Fair Value Measurements).

Concentration of Credit Risk

Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents and accounts receivable. The Company maintains cash and cash equivalents with high quality financial institutions. Concentration of credit risk with respect to accounts receivable is limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ($4.0 million at June 27, 2021 and $5.7 million at June 28, 2020) have been recorded based upon previous experience and management’s evaluation.

Revenue Recognition

Net revenue is measured based on the amount of consideration that we expect to receive, reduced by discounts and estimates for credits and returns (calculated based upon previous experience and management’s evaluation). Service and outbound shipping charged to customers are recognized at the time the related merchandise revenues are recognized and are included in net revenues. Inbound and outbound shipping and delivery costs are included in cost of revenues. Net revenues exclude sales and other similar taxes collected from customers.

A description of our principal revenue generating activities is as follows:

- E-commerce revenues - consumer products sold through our online and telephonic channels. Revenue is recognized when control of the merchandise is transferred to the customer, which generally occurs upon shipment. Payment is typically due prior to the date of shipment.

- Retail revenues - consumer products sold through our retail stores. Revenue is recognized when control of the goods is transferred to the customer, at the point of sale, at which time payment is received.

- Wholesale revenues - products sold to our wholesale customers for subsequent resale. Revenue is recognized when control of the goods is transferred to the customer, in accordance with the terms of the applicable agreement. Payment terms are typically 30 days from the date control over the product is transferred to the customer.

- BloomNet Services - membership fees as well as other service offerings to florists. Membership and other subscription-based fees are recognized monthly as earned. Services revenues related to orders sent through the floral network are variable, based on either the number of orders or the value of orders, and are recognized in the period in which the orders are delivered. The contracts within BloomNet Services are typically month-to-month and as a result no consideration allocation is necessary across multiple reporting periods. Payment is typically due less than 30 days from the date the services were performed. 

Deferred Revenues

Deferred revenues are recorded when the Company has received consideration (i.e., advance payment) before satisfying its performance obligations. As such, customer orders are recorded as deferred revenue prior to shipment or rendering of product or services. Deferred revenues primarily relate to e-commerce orders placed, but not shipped, prior to the end of the fiscal period, as well as for monthly subscription programs, including our Fruit of the Month Club® and Celebrations Passport® program.

Our total deferred revenue as of June 28, 2020 was $25.9 million (included in “Accrued expenses” on our consolidated balance sheets), of which, $25.9 million was recognized as revenue during the year ended June 27, 2021. The deferred revenue balance as of June 27, 2021 was $33.4 million.

Cost of Revenues

Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs, including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to manufacturing and production operations.

Marketing and Sales

Marketing and sales expense consists primarily of advertising expenses, catalog costs, online portal and search expenses, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities.

The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs above), at the time the advertisement is first shown. Advertising expense was $307.9 million, $171.4 million and $147.8 million for the years ended June 27, 2021, June 28, 2020 and June 30, 2019, respectively.

Technology and Development

Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one year and amortized over the software’s useful life, typically three to seven years. Costs associated with repair maintenance or the development of website content are expensed as incurred, as the useful lives of such software modifications are less than one year.

Stock-Based Compensation

The Company records compensation expense associated with restricted stock awards and other forms of equity compensation based upon the fair value of stock-based awards as measured at the grant date. The cost associated with share-based awards that are subject solely to time-based vesting requirements is recognized over the awards’ service period for the entire award on a straight-line basis. The cost associated with performance-based equity awards is recognized for each tranche over the service period, based on an assessment of the likelihood that the applicable performance goals will be achieved.

Derivatives and Hedging

The Company does not enter into derivative transactions for trading purposes, but rather, on occasion to manage its exposure to interest rate fluctuations. When entering into these transactions, the Company has periodically managed its floating rate debt using interest rate swaps in order to reduce its exposure to the impact of changing interest rates on its consolidated results of operations and future cash outflows for interest. The Company did not have any open derivative positions at June 27, 2021 and June 28, 2020.

Income Taxes

The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets.

The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits recognized in the financial statements on a particular tax position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. The amount of unrecognized tax benefits (“UTBs”) is adjusted as appropriate for changes in facts and circumstances, such as significant amendments to existing tax law, new regulations or interpretations by the taxing authorities, new information obtained during a tax examination, or resolution of an examination. We recognize both accrued interest and penalties, where appropriate, related to UTBs in income tax expense. Assumptions, judgment and the use of estimates are required in determining if the “more likely than not” standard has been met when developing the provision for income taxes. 

Net Income Per Share

Basic net income per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options and unvested restricted stock awards) outstanding during the period.

Recently Issued Accounting Pronouncements - Adopted

Financial Instruments – Measurement of Credit Losses. In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments.” ASU 2016-13 introduces a new forward-looking “expected loss” approach, to estimate credit losses on most financial assets and certain other instruments, including trade receivables. The estimate of expected credit losses requires entities to incorporate considerations of historical information, current information and reasonable and supportable forecasts. This ASU also expands the disclosure requirements to enable users of financial statements to understand the entity’s assumptions, models and methods for estimating expected credit losses. We adopted ASU 2016-13 for the Company’s fiscal 2021 (quarter ending September 27, 2020), using the modified-retrospective approach. There was no material impact of adopting this guidance on our consolidated financial statements.

Goodwill – Impairment Test. In January 2017, the FASB issued ASU No. 2017-04, "Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment," which eliminates step two from the goodwill impairment test. Under ASU 2017-04, an entity should recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value up to the amount of goodwill allocated to that reporting unit. We adopted this guidance for the Company’s fiscal 2021 (quarter ending September 27, 2020), on a prospective basis. There was no material impact of adopting this guidance on our consolidated financial statements.

COVID-19

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act was signed into law. The CARES Act provides a substantial stimulus and assistance package intended to address the impact of COVID-19, including tax relief and government loans, grants and investments. The CARES Act did not have a material impact on the Company’s consolidated financial statements during the years ended June 27, 2021 and June 28, 2020.

The Company is closely monitoring the impact of COVID-19 on its business, including how it will affect its customers, workforce, suppliers, vendors, franchisees, florists, and production and distribution channels, as well as its financial statements. The extent to which COVID-19 impacts the Company’s business and financial results will depend on numerous evolving factors, including, but not limited to: the magnitude and duration of COVID-19, the extent to which it will impact macroeconomic conditions, including interest rates, employment rates and consumer confidence, the speed of the anticipated recovery, and governmental, business and individual consumer reactions to the pandemic. The Company assessed certain accounting matters that generally require consideration of forecasted financial information in context with the information reasonably available to the Company and the unknown future impacts of COVID-19 as of June 27, 2021 and through the date of this report. The accounting matters assessed included, but were not limited to, the Company’s allowance for doubtful accounts and credit losses, inventory and related reserves and the carrying value of goodwill and other long-lived assets. While there was not a material impact to the Company’s consolidated financial statements as of and for the years ended June 27, 2021, and June 28, 2020, the Company’s future assessment of these factors and the evolving factors described above, could result in material impacts to the Company’s consolidated financial statements in future reporting periods.  

Reclassifications

Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year. 

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Note 3 - Net Income Per Common Share

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Earnings Per Share [Text Block]

Note 3 – Net Income Per Common Share

The following table sets forth the computation of basic and diluted net income:

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands, except per share data)
Numerator:
Net income	$	118,652	$	58,998	$	34,766
Denominator:
Weighted average shares outstanding		64,739		64,463		64,342
Effect of dilutive securities:
Employee stock options		727		1,042		1,404
Employee restricted stock awards		1,080		903		711
Total effect of dilutive securities		1,807		1,945		2,115
Adjusted weighted-average shares and assumed conversions		66,546		66,408		66,457
Net income per common share:
Basic	$	1.83	$	0.92	$	0.54
Diluted	$	1.78	$	0.89	$	0.52

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Note 4 - Acquisition

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Mergers, Acquisitions and Dispositions Disclosures [Text Block]

Acquisition of PersonalizationMall

On February 14, 2020, 1-800-Flowers.com, Inc., 800-Flowers, Inc., a wholly-owned subsidiary of 1-800-Flowers.com, Inc. (the “Purchaser”), PersonalizationMall.com, LLC ("PersonalizationMall"), and Bed Bath & Beyond Inc. (“Seller”), entered into an Equity Purchase Agreement (the “Purchase Agreement”) pursuant to which Seller agreed to sell to the Purchaser, and the Purchaser agreed to purchase from Seller, all of the issued and outstanding membership interests of PersonalizationMall for $252.0 million in cash (subject to certain working capital and other adjustments). On July 20, 2020, Purchaser, PersonalizationMall, and Seller entered into an amendment (the “Amendment”) to the Purchase Agreement to, among other things, amend the purchase price to $245.0 million (subject to certain working capital and other adjustments). On August 3, 2020, the Company completed its acquisition of PersonalizationMall, including its newly renovated, leased 360,000 square foot, state-of-the-art production and distribution facility, as well as customer database, tradenames and website. After working capital and related adjustments, total consideration paid was approximately $250.9 million.

The total purchase price was allocated to the identifiable assets acquired and liabilities assumed based on our preliminary estimates of their fair values on the acquisition date. The fair values assigned to PersonalizationMall’s tangible and intangible assets and liabilities assumed were considered preliminary and were based on the information that was available as of the date of the acquisition. As of June 27, 2021, the Company has finalized its allocation and this resulted in immaterial adjustments to the carrying value of the respective recorded assets and the determination of the residual amount that was allocated to goodwill. 

The following table summarizes the allocation of the purchase price to the estimated fair values of assets acquired and liabilities assumed:

	PersonalizationMall’s Preliminary Purchase Price Allocation		Measurement Period Adjustments (1)		PersonalizationMall’s Final Purchase Price Allocation
	August 3, 2020				June 27, 2021
	(in thousands)
Assets Acquired:
Inventories	$	16,998	$	-	$	16,998
Other assets		5,216		-1		5,215
Property, plant and equipment, net		30,792		-		30,792
Operating lease right-of-use assets		21,438		-		21,438
Goodwill		133,337		102		133,439
Other intangibles, net		76,000		-		76,000
Total assets acquired	$	283,781	$	101	$	283,882
Liabilities assumed:
Accounts payable and accrued expenses	$	11,400	$	102	$	11,502
Operating lease liabilities		21,438		-		21,438
Total liabilities assumed	$	32,838	$	102	$	32,940
Net assets acquired	$	250,943	$	-	$	250,942

(1) The measurement period adjustments did not have a significant impact on the Company’s condensed consolidated statements of income for the year ended June 27, 2021.

The determination of the fair values of the acquired assets and assumed liabilities (and the related determination of estimated lives of depreciable tangible and identifiable intangible assets) requires significant judgment. The estimates and assumptions include the projected timing and amount of future cash flows and discount rates reflecting risk inherent in the future cash flows.

Acquired inventory, consisting of raw materials and supplies, was valued at book value, as there have not been any significant price fluctuations or other events that would materially change the cost to replace the raw materials.

Property, plant and equipment was valued at book value (cost less accumulated depreciation and amortization), due to the nature of the assets, which included recently acquired production equipment and leasehold improvements for PersonalizationMall's production facility, which became operational in September 2019.

Based on the valuation as of August 3, 2020, of the acquired intangible assets, $11.0 million was assigned to customer lists (4 years life), $65.0 million was assigned to tradenames (indefinite life), and the residual amount of $133.4 million was allocated to goodwill (indefinite life and deductible for tax purposes). The goodwill recognized in conjunction with the Purchaser’s acquisition of PersonalizationMall is primarily related to synergistic value created in terms of both operating costs and revenue growth opportunities, enhanced financial and operational scale, and other strategic benefits. It also includes certain other intangible assets that do not qualify for separate recognition, such as an assembled workforce.

The estimated fair value of the acquired trade names was determined using the relief from royalty method, which is a risk-adjusted discounted cash flow approach. The relief from royalty method values an intangible asset by estimating the royalties saved through ownership of the asset. The relief from royalty method requires identifying the future revenue that would be generated by the trademark, multiplying it by a royalty rate deemed to be avoided through ownership of the asset and discounting the projected royalty savings amounts back to the acquisition date. The royalty rate used in the valuation was based on a consideration of market rates for similar categories of assets. The discount rate used in the valuation was based on PersonalizationMall's weighted average cost of capital, the riskiness of the earnings stream association with the trademarks and the overall composition of the acquired assets.

The estimated fair value of the acquired customer lists was determined using the excess earnings method under the income approach. This method requires identifying the future revenue that would be generated by existing customers at the time of the acquisition, considering an appropriate attrition rate based on the historical experience of the Company. Appropriate expenses are then deducted from the revenues and economic rents are charged for the return on contributory assets. The after-tax cash flows attributable to the asset are discounted back to their net present value at an appropriate intangible asset rate of return and summed to calculate the value of the customer lists.

As required by ASC 805, “Business Combinations,” the following unaudited pro forma financial information for the year ended June 27, 2021 and June 28, 2020, give effect to the PersonalizationMall acquisition as if it had been completed on July 1, 2019. The unaudited pro forma financial information is prepared by management for informational purposes only in accordance with ASC 805 and is not necessarily indicative of or intended to represent the results that would have been achieved had the acquisition been consummated as of the dates presented, and should not be taken as representative of future consolidated results of operations. The unaudited pro forma financial information does not reflect any operating efficiencies and/or cost savings that the Company may achieve with respect to the combined companies. The pro forma information has been adjusted to give effect to nonrecurring items that are directly attributable to the acquisition.

	Year ended June 27, 2021		Year ended June 28, 2020
	(in thousands)
Net Revenues	$	2,138,238	$	1,635,424
Net Income		125,213		63,871

The unaudited pro forma amounts above include the following adjustments:

-   A decrease of operating expenses by $5.4 and $2.7 million during the years ended June 27, 2021 and June 28, 2020, respectively, to eliminate transaction and litigation costs directly related to the transaction that do not have a continuing impact on operating results. 

- An increase of operating expenses by $0.2 million during the year ended  June 27, 2021 and $2.8 million during the year ended June 28, 2020, respectively, to reflect the additional amortization expense related to the increase in definite lived intangible assets. 

-  An increase in interest expense of $0.6 million during the year ended June 27, 2021 and $4.1 million during the year ended June 28, 2020, respectively, which is comprised of incremental interest and amortization of deferred financing costs associated with the New Term Loan (as defined below). The interest rate used for the purposes of these pro forma statements, of 3.5%, was the rate in effect at loan inception.  

-  The combined pro forma results were tax effected using the Company's effective tax rate for the respective periods.

Net revenue attributable to PersonalizationMall, included within the year ended June 27, 2021, was $236.0 million, and corresponding operating income during the period, excluding litigation and transaction costs, was $34.7 million.

Acquisition of Shari’s Berries

On August 14, 2019, the Company completed its acquisition of the Shari’s Berries business ("Shari's Berries"), a leading provider of dipped berries and other specialty treats, through a bankruptcy proceeding of certain assets of the gourmet food business of the FTD Companies, Inc. The transaction, for a purchase price of $20.5 million, included the Shari’s Berries domain names, copyrights, trademarks, customer data, phone numbers and other intellectual property, as well as certain raw material inventory and the assumption of specified liabilities.

During the quarter ended June 28, 2020, the Company finalized the allocation of the purchase price to the identifiable assets acquired and liabilities assumed based on its estimates of their fair values on the acquisition date. Of the acquired intangible assets, $0.6 million was assigned to customer lists, which is being amortized over the estimated remaining life of 2 years, $6.9 million was assigned to tradenames, and $12.1 million was assigned to goodwill, which is expected to be deductible for tax purposes. The goodwill recognized in conjunction with our acquisition of Shari’s Berries is primarily related to synergistic value created in terms of both operating costs and revenue growth opportunities, enhanced financial and operational scale, and other strategic benefits.

The following table summarizes the allocation of the purchase price to the estimated fair values of assets acquired and liabilities assumed at the date of the acquisition:

	Shari’s Berries Purchase Price Allocation
	(in thousands)
Current assets	$	1,029
Intangible assets		7,540
Goodwill		12,121
Total assets acquired		20,690
Current liabilities		190
Net assets acquired	$	20,500

Raw materials inventory was valued at book value, as there have not been any significant price fluctuations or other events that would materially change the cost to replace the raw materials.

The estimated fair value of the acquired tradenames was determined using the relief from royalty method, which is a risk-adjusted discounted cash flow approach. The relief from royalty method values an intangible asset by estimating the royalties saved through ownership of the asset. The relief from royalty method requires identifying the future revenue that would be generated by the trademark, multiplying it by a royalty rate deemed to be avoided through ownership of the asset and discounting the projected royalty savings amounts back to the acquisition date. The royalty rate used in the valuation was based on a consideration of market rates for similar categories of assets. The discount rate used in the valuation was based on the Company’s weighted average cost of capital, the riskiness of the earnings stream associated with the trademarks and the overall composition of the acquired assets.

The estimated fair value of the acquired customer lists was determined using the excess earnings method under the income approach. This method requires identifying the future revenue that would be generated by existing customers at the time of the acquisition, considering an appropriate attrition rate based on the historical experience of the Company. Appropriate expenses are then deducted from the revenues and economic rents are charged for the return on contributory assets. The after-tax cash flows attributable to the asset are discounted back to their net present value at an appropriate intangible asset rate of return and summed to calculate the value of the customer lists.

Operating results of the Shari’s Berries brand are reflected in the Company’s consolidated financial statements from the date of acquisition, within the Gourmet Foods & Gift Baskets segment. Pro forma results of operations have not been presented, as the impact on the Company’s consolidated financial results would not have been material.

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Note 5 - Inventory

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Inventory Disclosure [Text Block]

The Company’s inventory, stated at cost, which is not in excess of market, includes purchased and manufactured finished goods for sale, packaging supplies, crops, raw material ingredients for manufactured products and associated manufacturing labor and is classified as follows:

	June 27, 2021		June 28, 2020
	(in thousands)
Finished goods	$	72,267	$	35,779
Work-in-process		19,058		16,536
Raw materials		62,538		45,445
Total inventory	$	153,863	$	97,760

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Note 6 - Goodwill and Intangible Assets

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Goodwill and Intangible Assets Disclosure [Text Block]

The following table presents goodwill by segment and the related change in the net carrying amount:

	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Total
	(in thousands)
Balance at June 30, 2019	$	17,441	$	-	$	45,149	$	62,590
Acquisition of Shari’s Berries		-	$	-		12,121		12,121
Balance at June 28, 2020	$	17,441	$	-	$	57,270	$	74,711
Acquisition of PersonalizationMall		133,439	$	-		-		133,439
Balance at June 27, 2021	$	150,880	$	-	$	57,270	$	208,150

There were no goodwill impairment charges in any segment during the years ended June 27, 2021, June 28, 2020 and June 30, 2019, respectively.

The Company’s other intangible assets consist of the following:

				June 27, 2021						June 28, 2020
	Amortization Period			Gross Carrying Amount		Accumulated Amortization		Net		Gross Carrying Amount		Accumulated Amortization		Net
	(in years)			(in thousands)
Intangible assets with determinable lives
Investment in licenses	14	-	16	$	7,420	$	6,359	$	1,061	$	7,420	$	6,253	$	1,167
Customer lists	3	-	10		23,825		13,697		10,128		12,825		10,474		2,351
Other	5	-	14		2,946		2,483		463		2,946		2,382		564
Total intangible assets with determinable lives					34,191		22,539		11,652		23,191		19,109		4,082
Trademarks with indefinite lives					127,396		-		127,396		62,191		-		62,191
Total identifiable intangible assets				$	161,587	$	22,539	$	139,048	$	85,382	$	19,109	$	66,273

Intangible assets with determinable lives are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. No material impairments were recognized for the years ended June 27, 2021, June 28, 2020 and June 30, 2019, respectively.

The amortization of intangible assets for the years ended June 27, 2021, June 28, 2020 and June 30, 2019 was $3.3 million, $0.9 million and $0.7 million, respectively. Future estimated amortization expense is as follows: 2022 - $3.3 million, 2023 - $3.3 million, 2024 - $3.3 million, 2025 - $0.8 million, 2026 - $0.3 million and thereafter - $0.7 million.

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Note 7 - Property, Plant and Equipment

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Property, Plant and Equipment Disclosure [Text Block]

	June 27, 2021			June 28, 2020
	(in thousands)
Land	$	30,284		$	30,789
Orchards in production and land improvements		18,829			17,139
Building and building improvements		62,232			61,159
Leasehold improvements		26,451			13,675
Production equipment		82,526			57,904
Furniture and fixtures		8,860			7,444
Computer and telecommunication equipment		55,841			55,381
Software		177,844			151,264
Capital projects in progress - orchards		18,090			8,130
Property, plant and equipment, gross		480,957			402,885
Accumulated depreciation and amortization		(265,670	)		(233,810	)
Property, plant and equipment, net	$	215,287		$	169,075

Depreciation expense for the years ended June 27, 2021, June 28, 2020, and June 30, 2019 was $39.2 million, $31.6 million, and $29.3 million, respectively.

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Note 8 - Accrued Expenses

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]

Accrued expenses consisted of the following:

	June 27, 2021		June 28, 2020
	(in thousands)
Payroll and employee benefits	$	56,134	$	41,931
Deferred revenue		33,388		25,867
Accrued marketing expenses		16,591		14,680
Accrued florist payout		17,926		16,755
Accrued purchases		17,259		8,200
Other		37,214		34,308
Accrued expenses	$	178,512	$	141,741

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Note 9 - Long-term Debt

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Debt Disclosure [Text Block]

The Company’s current and long-term debt consists of the following:

	June 27, 2021			June 28, 2020
	(in thousands)
Revolver (1), (2)	$	-		$	-
Term Loan (1), (2)		185,000			95,000
Deferred financing costs		(3,488	)		(2,441	)
Total debt		181,512			92,559
Less: current debt		20,000			5,000
Long-term debt	$	161,512		$	87,559

(1) On May 31, 2019, the Company and certain of its U.S. subsidiaries entered into a Second Amended and Restated Credit Agreement (the “2019 Credit Agreement”) with JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders. The 2019 Credit Agreement amended and restated the Company’s existing amended and restated credit agreement dated as of December 23, 2016 to, among other modifications: (i) increase the amount of the outstanding term loan (“Term Loan”) from approximately $97 million to $100 million, (ii) extend the maturity date of the outstanding Term Loan and the revolving credit facility (“Revolver”) by approximately 29 months to May 31, 2024, and (iii) decrease the applicable interest rate margins for LIBOR and base rate loans by 25 basis points. The Term Loan is payable in 19 quarterly installments of principal and interest beginning on September 29, 2019, with escalating principal payments, at the rate of 5.0% per annum for the first eight payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $62.5 million due upon maturity. The Revolver, in the aggregate amount of $200 million, subject to seasonal reduction to an aggregate amount of $100 million for the period from January 1 through August 1, may be used for working capital and general corporate purposes, subject to certain restrictions. For each borrowing under the 2019 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either: (1) a base rate plus an applicable margin varying based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio.

On August 20, 2020, the Company, the Subsidiary Guarantors, JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders entered into a First Amendment (the “First Amendment”) to the 2019 Credit Agreement. The First Amendment amends the 2019 Credit Agreement (together the "2020 Credit Agreement”) to, among other modifications, (i) increase the aggregate principal amount of the existing Revolver commitments from $200.0 million to $250.0 million, (ii) establish a new tranche of term A-1 loans in an aggregate principal amount of $100.0 million (the “New Term Loan”), (iii) increase the working capital sublimit with respect to the Revolver from $175.0 million to $200.0 million, and (iv) increase the seasonally-reduced Revolver commitments from $100.0 million to $125.0 million for the period from January 1 through August 1 for each fiscal year of the Company. The New Term Loan will mature on May 31, 2024. Proceeds of the borrowing under the New Term Loan may be used for working capital and general corporate purposes of the Company and its subsidiaries, subject to certain restrictions. For each borrowing under the 2020 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either (1) a base rate plus the applicable margin for the relevant class of borrowing, which margins vary based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio. The New Term Loan is payable in 15 quarterly installments of principal and interest beginning on September 27, 2020, with escalating principal payments, at the rate of 5.0% per annum for the first four payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $67.5 million due upon maturity.

The 2020 Credit Agreement requires that while any borrowings or commitments are outstanding the Company comply with certain financial covenants and affirmative covenants as well as certain negative covenants that, subject to certain exceptions, limit the Company’s ability to, among other things, incur additional indebtedness, make certain investments and make certain restricted payments. The Company was in compliance with these covenants as of March 28, 2021. The 2020 Credit Agreement is secured by substantially all of the assets of the Company.

Future principal payments under the Term Loan and New Term Loan are as follows: $20.0 million - fiscal 2022, $20.0 million – fiscal 2023 and $145.0 million – fiscal 2024.

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Note 10 - Fair Value Measurements

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Fair Value Disclosures [Text Block]

Cash and cash equivalents, trade and other receivables, prepaids, accounts payable and accrued expenses are reflected in the consolidated balance sheets at carrying value, which approximates fair value due to the short-term nature of these instruments. Although no trading market exists, the Company believes that the carrying amount of its debt approximates fair value due to its variable nature. The Company’s investments in non-marketable equity instruments of private companies are carried at cost and are periodically assessed for other-than-temporary impairment, when an event or circumstances indicate that an other-than-temporary decline in value may have occurred. The Company’s remaining financial assets and liabilities are measured and recorded at fair value (see table below). The Company’s non-financial assets, such as definite lived intangible assets and property, plant and equipment, are recorded at cost and are assessed for impairment when an event or circumstance indicates that an other-than-temporary decline in value may have occurred. Goodwill and indefinite lived intangibles are tested for impairment annually, or more frequently, if events occur or circumstances change such that it is more likely than not that an impairment may exist, as required under the accounting standards.

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability, in the principal or most advantageous market for the asset or liability, in an orderly transaction between market participants at the measurement date. The authoritative guidance for fair value measurements establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy under the guidance are described below:

Level 1 Valuations based on quoted prices in active markets for identical assets or liabilities that the entity has the ability to access.

Level 2 Valuations based on quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities.

Level 3 Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

The following table presents by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis:

	Carrying Value		Fair Value Measurements Assets (Liabilities)
			Level 1		Level 2		Level 3
	(in thousands)
Assets (liabilities) as of June 27, 2021:
Trading securities held in a “rabbi trust” (1)	$	21,651	$	21,651	$	-	$	-
	$	21,651	$	21,651	$	-	$	-
Assets (liabilities) as of June 28, 2020:
Trading securities held in a “rabbi trust” (1)	$	13,442	$	13,442	$	-	$	-
	$	13,442	$	13,442	$	-	$	-

(1) The Company has established a Non-qualified Deferred Compensation Plan (the “NQDC Plan”) for certain members of senior management. Deferred compensation plan assets are invested in mutual funds held in a “rabbi trust,” which is restricted for payment to participants of the NQDC Plan. Trading securities held in the rabbi trust are measured using quoted market prices at the reporting date and are included in the “Other assets” line item, with the corresponding liability included in the “Other liabilities” line item in the consolidated balance sheets.

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Note 11 - Income Taxes

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Income Tax Disclosure [Text Block]

Significant components of the income tax provision are as follows:

	Years ended
	June 27, 2021		June 28, 2020			June 30, 2019
	(in thousands)
Current provision:
Federal	$	17,594	$	14,727		$	2,809
State		7,339		4,383			2,710
Current income tax expense		24,933		19,110			5,519
Deferred provision (benefit):
Federal		5,160		(62	)		3,138
State		370		(204	)		(427	)
Foreign		-		-			(13	)
Deferred income tax expense (benefit)		5,530		(266	)		2,698
Income tax expense	$	30,463	$	18,844		$	8,217

A reconciliation of the U.S. federal statutory tax rate to the Company’s effective tax rate is as follows:

	Years ended
	June 27, 2021			June 28, 2020			June 30, 2019
Tax at U.S. statutory rates		21.0	%		21.0	%		21.0	%
State income taxes, net of federal tax benefit		4.2			4.5			4.4
Valuation allowance change		(0.3	)		(0.3	)		(0.3	)
Non-deductible compensation		0.7			1.1			0.7
Excess tax benefit from stock-based compensation		(4.1	)		(1.0	)		(4.4	)
Tax credits		(0.9	)		(1.1	)		(1.8	)
Return to provision		(0.1	)		(0.3	)		(1.0	)
Other, net		(0.1	)		0.3			0.5
Effective tax rate		20.4	%		24.2	%		19.1	%

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The significant components of the Company's deferred income tax assets (liabilities) are as follows:

	Years ended
	June 27, 2021			June 28, 2020
	(in thousands)
Deferred income tax assets:
Loss and credit carryforwards	$	10,016		$	10,530
Accrued expenses and reserves		9,270			4,676
Stock-based compensation		2,593			2,190
Deferred compensation		3,074			2,455
Operating lease liability		22,262			17,551
Gross deferred income tax assets		47,215			37,402
Less: Valuation allowance		(9,258	)		(9,681	)
Deferred tax assets, net		37,957			27,721
Deferred income tax liabilities:
Other intangibles		(18,695	)		(15,337	)
Tax in excess of book depreciation		(31,944	)		(24,336	)
Operating lease right-of-use asset		(21,480	)		(16,680	)
Deferred tax liabilities		(72,119	)		(56,353	)
Net deferred income tax liabilities	$	(34,162	)	$	(28,632	)

A valuation allowance is provided when it is more likely than not that some portion, or all, of the deferred tax assets will not be realized. The Company has established valuation allowances, primarily for certain state and all foreign net operating losses as well as federal and state capital loss carryforwards. The Company does not expect to utilize the federal and state capital loss carryforward prior to expiration and has therefore provided for a full valuation allowance. At  June 27, 2021, the Company’s total federal and state capital loss carryforwards were $25.2 million, which if not utilized, will expire in fiscal 2022. The Company’s foreign net operating loss carryforwards were $4.5 million, which if not utilized, will begin to expire in fiscal 2034.

The Company files income tax returns in the U.S. federal jurisdiction, various state jurisdictions, and various foreign countries. The Company is currently undergoing its U.S. federal examination for fiscal 2018, however, fiscal 2019 and fiscal 2020 remain subject to U.S. federal examination. Due to ongoing state examinations and nonconformity with the U.S. federal statute of limitations for assessment, certain states remain open from fiscal 2016. The Company's foreign income tax filings from fiscal 2016 forward are open for examination by its respective foreign tax authorities, mainly Canada, Brazil, and the United Kingdom. 

The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. At  June 27, 2021, the Company has an unrecognized tax benefit, including accrued interest and penalties, of approximately $1.1 million. The Company believes that $0.1 million of the unrecognized tax positions will be resolved over the next twelve months.

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Note 12 - Capital Stock

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Capital Stock Disclosure [Text Block]

Holders of Class A common stock generally have the same rights as the holders of Class B common stock, except that holders of Class A common stock have one vote per share and holders of Class B common stock have 10 votes per share on all matters submitted to the vote of stockholders. Holders of Class A common stock and Class B common stock generally vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Class B common stock may be converted into Class A common stock at any time on a one-for-one share basis. Each share of Class B common stock will automatically convert into one share of Class A common stock upon its transfer, with limited exceptions. During fiscal 2021, 389,209 shares of Class B common stock were converted into shares of Class A common stock, while none were converted during fiscal 2019 and 2020.

The Company has a stock repurchase plan through which purchases can be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program is financed utilizing available cash. On June 27, 2019, the Company’s Board of Directors authorized an increase to its stock repurchase plan of up to $30.0 million, and on April 22, 2021, increased it once more to $40.0 million. The Company repurchased a total of $22.4 million (862,290 shares), $10.7 million (754,458 shares), and $14.8 million (1,230,303 shares), during the fiscal years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively, under this program. As of June 27, 2021, $32.4 million remains authorized under the plan.

The Company has stock options and restricted stock awards outstanding to participants under the 1-800-FLOWERS.COM 2003 Long Term Incentive and Share Award Plan (as amended and restated as of October 22, 2009, October 28, 2011, September 14, 2016, and October 15, 2020) (the “Plan”). The Plan is a broad-based, long-term incentive program that is intended to provide incentives to attract, retain and motivate employees, consultants and directors in order to achieve the Company’s long-term growth and profitability objectives. The Plan provides for the grant to eligible employees, consultants and directors of stock options, share appreciation rights (“SARs”), restricted shares, restricted share units, performance shares, performance units, dividend equivalents, and other share-based awards (collectively, “Awards”).

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Note 13 - Stock Based Compensation

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Share-based Payment Arrangement [Text Block]

The Plan is administered by the Compensation Committee or such other Board committee (or the entire Board) as may be designated by the Board. At June 27, 2021, the Company has reserved approximately 2.3 million shares of Class A common stock for issuance, including options previously authorized for issuance under the 1999 Stock Incentive Plan.

The amounts of stock-based compensation expense recognized within operating income (1) in the periods presented are as follows:

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands)
Stock options	$	36	$	104	$	315
Restricted stock awards		10,799		8,330		5,995
Total		10,835		8,434		6,310
Deferred income tax benefit		3,171		2,084		1,578
Stock-based compensation expense, net	$	7,664	$	6,350	$	4,732

Stock based compensation expense is recorded within the following line items of operating expenses:

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands)
Marketing and sales	$	4,943	$	3,999	$	2,725
Technology and development		652		649		411
General and administrative		5,240		3,786		3,174
Total	$	10,835	$	8,434	$	6,310

(1) Stock-based compensation expense has not been allocated between business segments, but is reflected as part of Corporate overhead. (See Note 15. for details).

Stock Options

The weighted average fair value of stock options on the date of grant, and the assumptions used to estimate the fair value of the stock options using the Black-Scholes option valuation model, were as follows:

	Years ended
	June 27, 2021 (1)		June 28, 2020			June 30, 2019 (1)
Weighted average fair value of options granted		n/a		$10.11			n/a
Expected volatility		n/a		60	%		n/a
Expected life (in years)		n/a		8.0			n/a
Risk-free interest rate		n/a		n/a			n/a
Expected dividend yield		n/a		0.0	%		n/a

(1) No options were granted during the fiscal years ended June 27, 2021 or June 30, 2019.

The expected volatility of the option is determined using historical volatilities based on historical stock prices. The Company estimated the expected life of options granted based upon the historical weighted average. The risk-free interest rate is determined using the yield available for zero-coupon U.S. government issues with a remaining term equal to the expected life of the option. The Company has never paid a dividend, and as such the dividend yield is 0.0%.

The following table summarizes stock option activity during the year ended June 27, 2021:

	Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
						(in years)		(in thousands)
Outstanding beginning of period		1,230,000		$	2.77
Granted		-		$	-
Exercised		(893,300	)	$	2.52
Forfeited/Expired		-		$	-
Outstanding end of period		336,700		$	3.44		0.7	$	10,183
Exercisable at June 27, 2021		321,700		$	2.63		0.4	$	9,989

The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the difference between the Company’s closing stock price on the last trading day of fiscal 2021 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on June 27, 2021. This amount changes based on the fair market value of the Company’s stock. The total intrinsic value of options exercised for the years ended June 27, 2021, June 28, 2020 and June 30, 2019 was $22.6 million, $2.3 million, and $7.8 million, respectively.

The following table summarizes information about stock options outstanding at June 27, 2021:

		Options Outstanding						Options Exercisable
Exercise Price		Options Outstanding		Weighted- Average Remaining Contractual Life		Weighted- Average Exercise Price		Options Exercisable		Weighted- Average Exercise Price
				(in years)
$	2.63		321,700		0.4	$	2.63		321,700	$	2.63
$	20.72		15,000		8.9	$	20.72		-	$	-
			336,700		0.7	$	3.44		321,700	$	2.63

As of June 27, 2021, the total future compensation cost related to non-vested options not yet recognized in the statement of operations was $0.1 million and the weighted average period over which these awards are expected to be recognized was 3.4 years.

Restricted Stock

The Company grants shares of Common Stock to its employees that are subject to restrictions on transfer and risk of forfeiture until fulfillment of applicable service conditions and, in certain cases, holding periods (Restricted Stock).

The following table summarizes the activity of non-vested restricted stock during the year ended June 27, 2021:

	Shares			Weighted Average Grant Date Fair Value
Non-vested – beginning of period		1,608,468		$	12.01
Granted		794,095		$	24.37
Vested		(688,675	)	$	11.19
Forfeited		(75,082	)	$	17.12
Non-vested - end of period		1,638,806		$	18.12

The fair value of non-vested shares is determined based on the closing stock price on the grant date. As of June 27, 2021, there was $17.3 million of total unrecognized compensation cost related to non-vested restricted stock-based compensation to be recognized over a weighted-average period of 1.9 years.

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Note 14 - Employee Retirement Plans

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Retirement Benefits [Text Block]

The Company has a 401(k) Profit Sharing Plan covering substantially all of its eligible employees. All employees who have attained the age of 21 are eligible to participate upon completion of one month of service. Participants may elect to make voluntary contributions to the 401(k) plan in amounts not exceeding federal guidelines. On an annual basis the Company, as determined by its board of directors, may make certain discretionary contributions. Employees are vested in the Company's contributions based upon years of service. The Company contributed $1.6 million, $1.5 million, and $0.9 million during fiscal years 2021, 2020, and 2019, respectively.

The Company also has a nonqualified supplemental deferred compensation plan for certain executives pursuant to Section 409A of the Internal Revenue Code. Participants can defer from 1% up to a maximum of 100% of salary and performance and non-performance based bonus. There were no Company contributions to the plan during fiscal years 2021, 2020 and 2019. Distributions will be made to participants upon termination of employment or death in a lump sum, unless installments are selected by the participant. As of June 27, 2021 and June 28, 2020, these plan liabilities, which are included in “Other liabilities” within the Company’s consolidated balance sheets, totaled $21.7 million and $13.4 million, respectively. The associated plan assets, which are subject to the claims of the creditors, are primarily invested in mutual funds and are included in “Other assets” within the Company’s consolidated balance sheets. The gains on these investments, which were $5.7 million, $0.3 million, and $0.7 million, for the years ended June 27, 2021, June 28, 2020, and June 30, 2019, respectively, are included in “Other (income) expense, net,” within the Company’s consolidated statements of income.

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Note 15 - Business Segments

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

The Company’s management reviews the results of the Company’s operations by the following three business segments:

• Consumer Floral & Gifts,

• BloomNet, and

• Gourmet Foods & Gift Baskets

Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation, which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.

	Years ended
Net revenues	June 27, 2021			June 28, 2020			June 30, 2019
	(in thousands)
Net revenues:
Consumer Floral & Gifts	$	1,025,015		$	593,197		$	497,765
BloomNet		142,919			111,766			102,876
Gourmet Foods & Gift Baskets		955,607			785,547			648,418
Corporate		341			591			1,105
Intercompany eliminations		(1,637	)		(1,464	)		(1,541	)
Total net revenues	$	2,122,245		$	1,489,637		$	1,248,623

	Years ended
Operating Income	June 27, 2021			June 28, 2020			June 30, 2019
	(in thousands)
Segment Contribution Margin:
Consumer Floral & Gifts	$	128,625		$	73,806		$	49,653
BloomNet		45,875			35,111			34,705
Gourmet Foods & Gift Baskets		149,377			110,627			82,319
Segment Contribution Margin Subtotal		323,877			219,544			166,677
Corporate (a)		(132,280	)		(106,667	)		(91,604	)
Depreciation and amortization		(42,510	)		(32,513	)		(29,965	)
Operating income	$	149,087		$	80,364		$	45,108

(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment. 

The following tables represent a disaggregation of revenue from contracts with customers, by channel:

	Years Ended
	June 27, 2021									June 28, 2020									June 30, 2019
	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated
	(in thousands)
Net revenues
E-commerce	$	1,015,716	$	-	$	863,834	$	1,879,550		$	585,585	$	-	$	644,800	$	1,230,385		$	489,463	$	-	$	508,897	$	998,360
Retail		5,543		-		9,134		14,677			4,318		-		37,076		41,394			4,706		-		45,862		50,568
Wholesale		-		45,299		82,639		127,938			-		33,675		103,671		137,346			-		29,744		93,659		123,403
BloomNet		-		97,620		-		97,620			-		78,091		-		78,091			-		73,132		-		73,132
Other		3,756		-		-		3,756			3,294		-		-		3,294			3,596		-		-		3,596
Corporate		-		-		-		341			-		-		-		591			-		-		-		1,105
Eliminations		-		-		-		(1,637	)		-		-		-		(1,464	)		-		-		-		(1,541	)
Total net revenues	$	1,025,015	$	142,919	$	955,607	$	2,122,245		$	593,197	$	111,766	$	785,547	$	1,489,637		$	497,765	$	102,876	$	648,418	$	1,248,623

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Note 16 - Leases

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Lessee, Operating Leases [Text Block]

The Company currently leases plants, warehouses, offices, store facilities, and equipment under various leases through fiscal 2034. Most lease agreements are of a long-term nature (over a year), although the Company does also enter into short-term leases, primarily for seasonal needs. Lease agreements may contain renewal options and rent escalation clauses and require the Company to pay real estate taxes, insurance, common area maintenance and operating expenses applicable to the leased properties. The Company accounts for its leases in accordance with ASC 842. At contract inception, we determine whether a contract is, or contains, a lease by determining whether it conveys the right to control the use of the identified asset for a period of time, by assessing whether we have the right to obtain substantially all of the economic benefits from use of the identified asset, and the right to direct the use of the identified asset.

At the lease commencement date, we determine if a lease should be classified as an operating or a finance lease (we currently have no finance leases) and recognize a corresponding lease liability and a right-of-use asset on our Balance Sheet. The lease liability is initially and subsequently measured as the present value of the remaining fixed minimum rental payments (including base rent and fixed common area maintenance) using discount rates as of the commencement date. Variable payments (including most utilities, real estate taxes, insurance and variable common area maintenance) are expensed as incurred. The right-of-use asset is initially and subsequently measured at the carrying amount of the lease liability adjusted for any prepaid or accrued lease payments, remaining balance of lease incentives received, unamortized initial direct costs, or impairment charges relating to the right-of-use asset. Right-of-use assets are assessed for impairment using the long-lived assets impairment guidance. The discount rate used to determine the present value of lease payments is our estimated collateralized incremental borrowing rate, based on the yield curve for the respective lease terms, as we generally cannot determine the interest rate implicit in the lease.

We recognize expense for our operating leases on a straight-line basis over the lease term. As these leases expire, it can be expected that in the normal course of business they will be renewed or replaced. Renewal option periods are included in the measurement of lease liability, where the exercise is reasonably certain to occur. Key estimates and judgments in accounting for leases include how we determine: (1) lease payments, (2) lease term, and (3) the discount rate used in calculating the lease liability.

Additional information related to our leases is as follows:

	Years Ended
	June 27, 2021			June 28, 2020
	(in thousands)
Lease costs:
Operating lease costs	$	14,308		$	13,646
Variable lease costs		19,342			14,706
Short-term lease cost		6,639			6,638
Sublease income		(812	)		(941	)
Total lease costs	$	39,476		$	34,049

	Years Ended
	June 27, 2021		June 28, 2020
	(in thousands)
Cash paid for amounts included in measurement of operating lease liabilities	$	14,802	$	11,916
Right-of-use assets obtained in exchange for new operating lease liabilities	$	30,622	$	178

	June 27, 2021			June 28, 2020
	(in thousands)
Weighted-average remaining lease term - operating leases (in years)		8.7			9.6
Weighted-discount rate - operating leases		3.8	%		3.8	%

Maturities of lease liabilities in accordance with ASC 842 as of June 27, 2021 are as follows (in thousands):

2022	$	13,192
2023		14,215
2024		14,024
2025		11,721
2026		10,460
Thereafter		42,674
Total Future Minimum Lease Payments		106,286
Less Imputed Remaining Interest		16,919
Total	$	89,367

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Note 17 - Commitments and Contingencies

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

Commitments and Contingencies Disclosure [Text Block]

Other Commitments

The Company’s purchase commitments consist primarily of inventory, equipment and technology (hardware and software) purchase orders made in the ordinary course of business, most of which have terms less than one year. As of June 27, 2021, the Company had fixed and determinable off-balance sheet purchase commitments with remaining terms in excess of one year of approximately $20.2 million, primarily related to the Company’s technology infrastructure and inventory commitments.

The Company had approximately $2.3 million and $2.0 million in unused stand-by letters of credit as of June 27, 2021 and June 28, 2020, respectively.

Litigation

Bed Bath & Beyond: 

On April 1, 2020, Bed Bath & Beyond Inc. (“Bed Bath”) commenced an action against the Company in the Court of Chancery for the State of Delaware, which is captioned Bed Bath & Beyond Inc. v. 1-800-Flowers.com, et ano., C.A. (the “Complaint”), alleging a breach of the Equity Purchase Agreement (the “Agreement”), dated February 14, 2020, between Bed Bath, PersonalizationMall.com, LLC (“PersonalizationMall”), the Company and a subsidiary of the Company (the “Purchaser”) pursuant to which Bed Bath agreed to sell to Purchaser, and the Purchaser agreed to purchase from Bed Bath, all of the issued and outstanding membership interests of PersonalizationMall.  The action was initiated after the Company requested a reasonable delay in the closing under the Agreement due to the unprecedented circumstances created by the COVID-19 pandemic. The Complaint requested an order of specific performance to consummate the transaction under the Agreement plus attorney’s fees and costs in connection with the action. The Company filed its answer to the Complaint on April 17, 2020 and an order governing expedited proceedings was approved on April 9, 2020 that set a trial date for late September 2020.  On July 21, 2020, the Company and Bed Bath entered into a settlement agreement, pursuant to which the Company agreed to move forward with its purchase of PersonalizationMall for $245 million, subject to certain working capital and other adjustments. The transaction closed on August 3, 2020. In connection with the settlement agreement, the parties’ executed a Stipulation and Proposed Order of Dismissal, resulting in the voluntary dismissal with prejudice of the litigation relating to the transaction.

In addition, there are various claims, lawsuits, and pending actions against the Company and its subsidiaries incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the final resolution of such claims, lawsuits and pending actions will not have a material adverse effect on the Company's consolidated financial position, results of operations or liquidity.

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Schedule II - Valuation and Qualifying Accounts

12 Months Ended

Jun. 27, 2021

Notes to Financial Statements

SEC Schedule, 12-09, Schedule of Valuation and Qualifying Accounts Disclosure [Text Block]

Schedule II - Valuation and Qualifying Accounts

			Additions
Description	Balance at Beginning of Period		Charged to Costs and Expenses		Charged to Other Accounts- Describe		Deductions- Describe (a)			Balance at End of Period
Reserves and allowances deducted from asset accounts:
Reserve for estimated doubtful accounts-accounts/notes receivable
Year Ended June 27, 2021	$	5,665,000	$	964,000	$	-	$	(2,597,000	)	$	4,032,000
Year Ended June 28, 2020	$	2,777,000	$	4,143,000	$	-	$	(1,255,000	)	$	5,665,000
Year Ended June 30, 2019	$	2,418,000	$	1,383,000	$	-	$	(1,024,000	)	$	2,777,000
Valuation allowance for deferred tax assets
Year Ended June 27, 2021	$	9,681,000	$	174,000	$	-	$	(597,000	)	$	9,258,000
Year Ended June 28, 2020	$	9,872,000	$	37,000	$	-	$	(228,000	)	$	9,681,000
Year Ended June 30, 2019	$	9,972,000	$	-	$	-	$	(100,000	)	$	9,872,000

(a) Reduction in reserve due to amounts written off. 

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Significant Accounting Policies (Policies)

12 Months Ended

Jun. 27, 2021

Accounting Policies [Abstract]

Consolidation, Policy [Policy Text Block]

Basis of Presentation

The consolidated financial statements include the accounts of 1-800-FLOWERS.COM, Inc. and its subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation. The Company’s net revenues from international sources were not material during fiscal years 2021, 2020 and 2019.

Fiscal Period, Policy [Policy Text Block]

Fiscal Year

The Company’s fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. fiscal 

years 2021, 2020, and 2019, which ended on June 27, 2021, June 28, 2020, and June 30, 2019, respectively, consisted of 52 weeks.

Cash and Cash Equivalents, Policy [Policy Text Block]

Cash and Cash Equivalents

Cash and cash equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three months or less when purchased.

Inventory, Policy [Policy Text Block]

Inventories

Inventories are valued at the lower of cost or market using the first-in, first-out method of accounting.

Property, Plant and Equipment, Policy [Policy Text Block]

Property, Plant and Equipment

Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Depreciation expense is computed using the straight-line method over the assets’ estimated useful lives. Amortization of leasehold improvements and capital leases is computed using the straight-line method over the shorter of the estimated useful lives and the initial lease terms. The Company capitalizes certain internal and external costs incurred to acquire or develop internal-use software. Capitalized software costs are amortized on a straight-line basis over the estimated useful life of the software. Orchards in production, consisting of direct labor and materials, supervision and other items, are capitalized as part of capital projects in progress – orchards until the orchards produce fruit in commercial quantities, at which time they are reclassified to orchards in production. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively.

The Company’s property, plant and equipment are depreciated using the following estimated lives:

Building and building improvements (years)	10	-	40
Leasehold improvements (years)	3	-	10
Furniture, fixtures and production equipment (years)	3	-	20
Software (years)	3	-	7
Orchards in production and land improvements (years)	15	-	45

Property, plant and equipment are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable.

Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]

Goodwill

Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not amortized, but it is subject to an annual assessment for impairment, which the Company performs during the fourth quarter, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist. The Company tests goodwill for impairment at the reporting unit level. The Company identifies its reporting units by assessing whether the components of its operating segments constitute businesses for which discrete financial information is available and management of each reporting unit regularly reviews the operating results of those components.

In applying the goodwill impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test ( “Step 1”). Under the Step 0 test, the Company first assesses qualitative factors to determine whether it is more likely than not that the fair value of the reporting units is less than its carrying value. Qualitative factors may include, but are not limited to, economic conditions, industry and market considerations, cost factors, overall financial performance of the reporting unit and other entity and reporting unit specific events. If after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the fair value of the reporting unit is less than the carrying value, then performing the Step 1 quantitative test is necessary.

Step 1 of the quantitative test requires comparison of the fair value of each of the reporting units to the respective carrying value. If the carrying value of the reporting unit is less than the fair value, no impairment exists. Otherwise, the Company would recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value up to the amount of goodwill allocated to that reporting unit.

The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third-party valuation specialists. Under the income approach, the Company uses a discounted cash flow methodology which requires management to make significant estimates and assumptions related to forecasted revenues, gross profit margins, operating income margins, working capital cash flow, perpetual growth rates, and long-term discount rates, among others. For the market approach, the Company uses the guideline public company method. Under this method the Company utilizes information from comparable publicly traded companies with similar operating and investment characteristics as the reporting units, to create valuation multiples that are applied to the operating performance of the reporting unit being tested, in order to obtain their respective fair values. The Company also reconciles the aggregate fair values of its reporting units determined in the first step (as described above) to its current market capitalization, allowing for a reasonable control premium.

During fiscal years 2021 and 2020, the Company performed a Step 0 analysis and determined that it was not “more likely than not” that the fair values of its reporting units were less than their carrying amounts. During fiscal year 2019, the Company performed a Step 1 analysis, and determined that the estimated fair value of the Company's reporting units significantly exceeded their respective carrying values (including goodwill allocated to each respective reporting unit).  Future changes in the estimates and assumptions above could materially affect the results of our reviews for impairment of goodwill.

Goodwill and Intangible Assets, Intangible Assets, Policy [Policy Text Block]

Other Intangibles, net

Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 to 16 years, while indefinite-lived intangible assets are not amortized.

Definite-lived intangibles are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. When such events or changes in circumstances occur, a recoverability test is performed comparing projected undiscounted cash flows from the use and eventual disposition of an asset or asset group to its carrying value. If the projected undiscounted cash flows are less than the carrying value, then an impairment charge would be recorded for the excess of the carrying value over the fair value, which is determined by discounting future cash flows.

The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth quarter, or whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. In applying the impairment test, the Company has the option to perform a qualitative test (also known as “Step 0”) or a quantitative test. Under the Step 0 test, the Company assesses qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired. Qualitative factors may include, but are not limited to economic conditions, industry and market considerations, cost factors, financial performance, legal and other entity and asset specific events. If, after assessing these qualitative factors, the Company determines it is “more-likely-than-not” that the indefinite-lived intangible asset is impaired, then performing the quantitative test is necessary. The quantitative impairment test for indefinite-lived intangible assets encompasses calculating a fair value of an indefinite-lived intangible asset and comparing the fair value to its carrying value. If the carrying value exceeds the fair value, impairment is recognized for the difference. To determine fair value of other indefinite-lived intangible assets, the Company uses an income approach, the relief-from-royalty method. This method assumes that, in lieu of ownership, a third party would be willing to pay a royalty in order to obtain the rights to use the comparable asset. Other indefinite-lived intangible assets’ fair values require significant judgments in determining both the assets’ estimated cash flows as well as the appropriate discount and royalty rates applied to those cash flows to determine fair value.

During fiscal years 2021 and 2020, the Company performed a Step 0 analysis and determined that it was not “more likely than not” that the fair values of the indefinite-lived intangibles were less than their carrying amounts. During fiscal year 2019, the Company performed a quantitative test, which determined that the estimated fair value of the Company's intangibles exceeded their respective carrying value in all material respects. Future changes in the estimates and assumptions above could materially affect the results of our reviews for impairment of intangibles.

Business Combinations Policy [Policy Text Block]

Business Combinations

The Company accounts for business combinations in accordance with ASC Topic 805, which requires, among other things, the acquiring entity in a business combination to recognize the fair value of all the assets acquired and liabilities assumed; the recognition of acquisition-related costs in the consolidated results of operations; the recognition of restructuring costs in the consolidated results of operations for which the acquirer becomes obligated after the acquisition date; and contingent purchase consideration to be recognized at their fair values on the acquisition date with subsequent adjustments recognized in the consolidated results of operations. The fair values assigned to identifiable intangible assets acquired are determined primarily by using an income approach, which is based on assumptions and estimates made by management. Significant assumptions utilized in the income approach are based on company specific information and projections which are not observable in the market and are therefore considered Level 3 measurements. The excess of the purchase price over the fair value of the identified assets and liabilities is recorded as goodwill. Operating results of the acquired entity are reflected in the Company’s consolidated financial statements from date of acquisition.

Deferred Charges, Policy [Policy Text Block]

Deferred Catalog Costs

The Company capitalizes the costs of producing and distributing its catalogs. Starting in fiscal 2019, with the adoption of ASU No. 2014-09 (see below), these costs are expensed upon mailing, instead of being amortized in direct proportion to actual sales. Included within prepaid and other current assets was $2.7 million and $3.0 million at June 27, 2021 and June 28, 2020 respectively, relating to prepaid catalog expenses.

Investment, Policy [Policy Text Block]

Investments

Equity investments without a readily determinable fair value

Investments in non-marketable equity instruments of private companies, where the Company does not possess the ability to exercise significant influence, are accounted for at cost, less impairment (assessed qualitatively at each reporting period), adjusted for observable price changes from orderly transactions for identical or similar investments of the same issuer. These investments are included within “Other assets” in the Company’s consolidated balance sheets. The aggregate carrying amount of the Company’s cost method investments was $4.6 million as of June 27, 2021 and $2.8 million as of June 28, 2020. 

Equity investments with a readily determinable fair value

The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included within the “Other assets” line item in the consolidated balance sheets (see Note 10 - Fair Value Measurements).

Concentration Risk, Credit Risk, Policy [Policy Text Block]

Concentration of Credit Risk

Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents and accounts receivable. The Company maintains cash and cash equivalents with high quality financial institutions. Concentration of credit risk with respect to accounts receivable is limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ($4.0 million at June 27, 2021 and $5.7 million at June 28, 2020) have been recorded based upon previous experience and management’s evaluation.

Revenue [Policy Text Block]

Revenue Recognition

Net revenue is measured based on the amount of consideration that we expect to receive, reduced by discounts and estimates for credits and returns (calculated based upon previous experience and management’s evaluation). Service and outbound shipping charged to customers are recognized at the time the related merchandise revenues are recognized and are included in net revenues. Inbound and outbound shipping and delivery costs are included in cost of revenues. Net revenues exclude sales and other similar taxes collected from customers.

A description of our principal revenue generating activities is as follows:

- E-commerce revenues - consumer products sold through our online and telephonic channels. Revenue is recognized when control of the merchandise is transferred to the customer, which generally occurs upon shipment. Payment is typically due prior to the date of shipment.

- Retail revenues - consumer products sold through our retail stores. Revenue is recognized when control of the goods is transferred to the customer, at the point of sale, at which time payment is received.

- Wholesale revenues - products sold to our wholesale customers for subsequent resale. Revenue is recognized when control of the goods is transferred to the customer, in accordance with the terms of the applicable agreement. Payment terms are typically 30 days from the date control over the product is transferred to the customer.

- BloomNet Services - membership fees as well as other service offerings to florists. Membership and other subscription-based fees are recognized monthly as earned. Services revenues related to orders sent through the floral network are variable, based on either the number of orders or the value of orders, and are recognized in the period in which the orders are delivered. The contracts within BloomNet Services are typically month-to-month and as a result no consideration allocation is necessary across multiple reporting periods. Payment is typically due less than 30 days from the date the services were performed. 

Deferred Revenues

Deferred revenues are recorded when the Company has received consideration (i.e., advance payment) before satisfying its performance obligations. As such, customer orders are recorded as deferred revenue prior to shipment or rendering of product or services. Deferred revenues primarily relate to e-commerce orders placed, but not shipped, prior to the end of the fiscal period, as well as for monthly subscription programs, including our Fruit of the Month Club® and Celebrations Passport® program.

Our total deferred revenue as of June 28, 2020 was $25.9 million (included in “Accrued expenses” on our consolidated balance sheets), of which, $25.9 million was recognized as revenue during the year ended June 27, 2021. The deferred revenue balance as of June 27, 2021 was $33.4 million.

Cost of Goods and Service [Policy Text Block]

Cost of Revenues

Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs, including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to manufacturing and production operations.

Selling, General and Administrative Expenses, Policy [Policy Text Block]

Marketing and Sales

Marketing and sales expense consists primarily of advertising expenses, catalog costs, online portal and search expenses, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities.

The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs above), at the time the advertisement is first shown. Advertising expense was $307.9 million, $171.4 million and $147.8 million for the years ended June 27, 2021, June 28, 2020 and June 30, 2019, respectively.

Research, Development, and Computer Software, Policy [Policy Text Block]

Technology and Development

Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one year and amortized over the software’s useful life, typically three to seven years. Costs associated with repair maintenance or the development of website content are expensed as incurred, as the useful lives of such software modifications are less than one year.

Share-based Payment Arrangement [Policy Text Block]

Stock-Based Compensation

The Company records compensation expense associated with restricted stock awards and other forms of equity compensation based upon the fair value of stock-based awards as measured at the grant date. The cost associated with share-based awards that are subject solely to time-based vesting requirements is recognized over the awards’ service period for the entire award on a straight-line basis. The cost associated with performance-based equity awards is recognized for each tranche over the service period, based on an assessment of the likelihood that the applicable performance goals will be achieved.

Derivatives, Policy [Policy Text Block]

Derivatives and Hedging

The Company does not enter into derivative transactions for trading purposes, but rather, on occasion to manage its exposure to interest rate fluctuations. When entering into these transactions, the Company has periodically managed its floating rate debt using interest rate swaps in order to reduce its exposure to the impact of changing interest rates on its consolidated results of operations and future cash outflows for interest. The Company did not have any open derivative positions at June 27, 2021 and June 28, 2020.

Income Tax, Policy [Policy Text Block]

Income Taxes

The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets.

The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits recognized in the financial statements on a particular tax position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. The amount of unrecognized tax benefits (“UTBs”) is adjusted as appropriate for changes in facts and circumstances, such as significant amendments to existing tax law, new regulations or interpretations by the taxing authorities, new information obtained during a tax examination, or resolution of an examination. We recognize both accrued interest and penalties, where appropriate, related to UTBs in income tax expense. Assumptions, judgment and the use of estimates are required in determining if the “more likely than not” standard has been met when developing the provision for income taxes. 

Earnings Per Share, Policy [Policy Text Block]

Net Income Per Share

Basic net income per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options and unvested restricted stock awards) outstanding during the period.

New Accounting Pronouncements, Policy [Policy Text Block]

Recently Issued Accounting Pronouncements - Adopted

Financial Instruments – Measurement of Credit Losses. In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments.” ASU 2016-13 introduces a new forward-looking “expected loss” approach, to estimate credit losses on most financial assets and certain other instruments, including trade receivables. The estimate of expected credit losses requires entities to incorporate considerations of historical information, current information and reasonable and supportable forecasts. This ASU also expands the disclosure requirements to enable users of financial statements to understand the entity’s assumptions, models and methods for estimating expected credit losses. We adopted ASU 2016-13 for the Company’s fiscal 2021 (quarter ending September 27, 2020), using the modified-retrospective approach. There was no material impact of adopting this guidance on our consolidated financial statements.

Goodwill – Impairment Test. In January 2017, the FASB issued ASU No. 2017-04, "Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment," which eliminates step two from the goodwill impairment test. Under ASU 2017-04, an entity should recognize an impairment charge for the amount by which the carrying amount of a reporting unit exceeds its fair value up to the amount of goodwill allocated to that reporting unit. We adopted this guidance for the Company’s fiscal 2021 (quarter ending September 27, 2020), on a prospective basis. There was no material impact of adopting this guidance on our consolidated financial statements.

COVID 19, Policy [Policy Text Block]

COVID-19

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security (“CARES”) Act was signed into law. The CARES Act provides a substantial stimulus and assistance package intended to address the impact of COVID-19, including tax relief and government loans, grants and investments. The CARES Act did not have a material impact on the Company’s consolidated financial statements during the years ended June 27, 2021 and June 28, 2020.

The Company is closely monitoring the impact of COVID-19 on its business, including how it will affect its customers, workforce, suppliers, vendors, franchisees, florists, and production and distribution channels, as well as its financial statements. The extent to which COVID-19 impacts the Company’s business and financial results will depend on numerous evolving factors, including, but not limited to: the magnitude and duration of COVID-19, the extent to which it will impact macroeconomic conditions, including interest rates, employment rates and consumer confidence, the speed of the anticipated recovery, and governmental, business and individual consumer reactions to the pandemic. The Company assessed certain accounting matters that generally require consideration of forecasted financial information in context with the information reasonably available to the Company and the unknown future impacts of COVID-19 as of June 27, 2021 and through the date of this report. The accounting matters assessed included, but were not limited to, the Company’s allowance for doubtful accounts and credit losses, inventory and related reserves and the carrying value of goodwill and other long-lived assets. While there was not a material impact to the Company’s consolidated financial statements as of and for the years ended June 27, 2021, and June 28, 2020, the Company’s future assessment of these factors and the evolving factors described above, could result in material impacts to the Company’s consolidated financial statements in future reporting periods.  

Reclassification, Comparability Adjustment [Policy Text Block]

Reclassifications

Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year. 

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Note 2 - Significant Accounting Policies (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Property Plant and Equipment Estimated Useful Lives [Table Text Block]

Building and building improvements (years)	10	-	40
Leasehold improvements (years)	3	-	10
Furniture, fixtures and production equipment (years)	3	-	20
Software (years)	3	-	7
Orchards in production and land improvements (years)	15	-	45

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Note 3 - Net Income Per Common Share (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands, except per share data)
Numerator:
Net income	$	118,652	$	58,998	$	34,766
Denominator:
Weighted average shares outstanding		64,739		64,463		64,342
Effect of dilutive securities:
Employee stock options		727		1,042		1,404
Employee restricted stock awards		1,080		903		711
Total effect of dilutive securities		1,807		1,945		2,115
Adjusted weighted-average shares and assumed conversions		66,546		66,408		66,457
Net income per common share:
Basic	$	1.83	$	0.92	$	0.54
Diluted	$	1.78	$	0.89	$	0.52

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Note 4 - Acquisition (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Recognized Identified Assets Acquired and Liabilities Assumed [Table Text Block]

	PersonalizationMall’s Preliminary Purchase Price Allocation		Measurement Period Adjustments (1)		PersonalizationMall’s Final Purchase Price Allocation
	August 3, 2020				June 27, 2021
	(in thousands)
Assets Acquired:
Inventories	$	16,998	$	-	$	16,998
Other assets		5,216		-1		5,215
Property, plant and equipment, net		30,792		-		30,792
Operating lease right-of-use assets		21,438		-		21,438
Goodwill		133,337		102		133,439
Other intangibles, net		76,000		-		76,000
Total assets acquired	$	283,781	$	101	$	283,882
Liabilities assumed:
Accounts payable and accrued expenses	$	11,400	$	102	$	11,502
Operating lease liabilities		21,438		-		21,438
Total liabilities assumed	$	32,838	$	102	$	32,940
Net assets acquired	$	250,943	$	-	$	250,942

	Shari’s Berries Purchase Price Allocation
	(in thousands)
Current assets	$	1,029
Intangible assets		7,540
Goodwill		12,121
Total assets acquired		20,690
Current liabilities		190
Net assets acquired	$	20,500

Business Acquisition, Pro Forma Information [Table Text Block]

	Year ended June 27, 2021		Year ended June 28, 2020
	(in thousands)
Net Revenues	$	2,138,238	$	1,635,424
Net Income		125,213		63,871

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Note 5 - Inventory (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Inventory, Current [Table Text Block]

	June 27, 2021		June 28, 2020
	(in thousands)
Finished goods	$	72,267	$	35,779
Work-in-process		19,058		16,536
Raw materials		62,538		45,445
Total inventory	$	153,863	$	97,760

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Note 6 - Goodwill and Intangible Assets (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Goodwill [Table Text Block]

	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Total
	(in thousands)
Balance at June 30, 2019	$	17,441	$	-	$	45,149	$	62,590
Acquisition of Shari’s Berries		-	$	-		12,121		12,121
Balance at June 28, 2020	$	17,441	$	-	$	57,270	$	74,711
Acquisition of PersonalizationMall		133,439	$	-		-		133,439
Balance at June 27, 2021	$	150,880	$	-	$	57,270	$	208,150

Schedule of Finite-Lived and Indefinite-Lived Intangible Assets by Major Class [Table Text Block]

				June 27, 2021						June 28, 2020
	Amortization Period			Gross Carrying Amount		Accumulated Amortization		Net		Gross Carrying Amount		Accumulated Amortization		Net
	(in years)			(in thousands)
Intangible assets with determinable lives
Investment in licenses	14	-	16	$	7,420	$	6,359	$	1,061	$	7,420	$	6,253	$	1,167
Customer lists	3	-	10		23,825		13,697		10,128		12,825		10,474		2,351
Other	5	-	14		2,946		2,483		463		2,946		2,382		564
Total intangible assets with determinable lives					34,191		22,539		11,652		23,191		19,109		4,082
Trademarks with indefinite lives					127,396		-		127,396		62,191		-		62,191
Total identifiable intangible assets				$	161,587	$	22,539	$	139,048	$	85,382	$	19,109	$	66,273

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Note 7 - Property, Plant and Equipment (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Property, Plant and Equipment [Table Text Block]

	June 27, 2021			June 28, 2020
	(in thousands)
Land	$	30,284		$	30,789
Orchards in production and land improvements		18,829			17,139
Building and building improvements		62,232			61,159
Leasehold improvements		26,451			13,675
Production equipment		82,526			57,904
Furniture and fixtures		8,860			7,444
Computer and telecommunication equipment		55,841			55,381
Software		177,844			151,264
Capital projects in progress - orchards		18,090			8,130
Property, plant and equipment, gross		480,957			402,885
Accumulated depreciation and amortization		(265,670	)		(233,810	)
Property, plant and equipment, net	$	215,287		$	169,075

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Note 8 - Accrued Expenses (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Accrued Liabilities [Table Text Block]

	June 27, 2021		June 28, 2020
	(in thousands)
Payroll and employee benefits	$	56,134	$	41,931
Deferred revenue		33,388		25,867
Accrued marketing expenses		16,591		14,680
Accrued florist payout		17,926		16,755
Accrued purchases		17,259		8,200
Other		37,214		34,308
Accrued expenses	$	178,512	$	141,741

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Note 9 - Long-term Debt (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Debt [Table Text Block]

	June 27, 2021			June 28, 2020
	(in thousands)
Revolver (1), (2)	$	-		$	-
Term Loan (1), (2)		185,000			95,000
Deferred financing costs		(3,488	)		(2,441	)
Total debt		181,512			92,559
Less: current debt		20,000			5,000
Long-term debt	$	161,512		$	87,559

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Note 10 - Fair Value Measurements (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]

	Carrying Value		Fair Value Measurements Assets (Liabilities)
			Level 1		Level 2		Level 3
	(in thousands)
Assets (liabilities) as of June 27, 2021:
Trading securities held in a “rabbi trust” (1)	$	21,651	$	21,651	$	-	$	-
	$	21,651	$	21,651	$	-	$	-
Assets (liabilities) as of June 28, 2020:
Trading securities held in a “rabbi trust” (1)	$	13,442	$	13,442	$	-	$	-
	$	13,442	$	13,442	$	-	$	-

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Note 11 - Income Taxes (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]

	Years ended
	June 27, 2021		June 28, 2020			June 30, 2019
	(in thousands)
Current provision:
Federal	$	17,594	$	14,727		$	2,809
State		7,339		4,383			2,710
Current income tax expense		24,933		19,110			5,519
Deferred provision (benefit):
Federal		5,160		(62	)		3,138
State		370		(204	)		(427	)
Foreign		-		-			(13	)
Deferred income tax expense (benefit)		5,530		(266	)		2,698
Income tax expense	$	30,463	$	18,844		$	8,217

Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]

	Years ended
	June 27, 2021			June 28, 2020			June 30, 2019
Tax at U.S. statutory rates		21.0	%		21.0	%		21.0	%
State income taxes, net of federal tax benefit		4.2			4.5			4.4
Valuation allowance change		(0.3	)		(0.3	)		(0.3	)
Non-deductible compensation		0.7			1.1			0.7
Excess tax benefit from stock-based compensation		(4.1	)		(1.0	)		(4.4	)
Tax credits		(0.9	)		(1.1	)		(1.8	)
Return to provision		(0.1	)		(0.3	)		(1.0	)
Other, net		(0.1	)		0.3			0.5
Effective tax rate		20.4	%		24.2	%		19.1	%

Schedule of Deferred Tax Assets and Liabilities [Table Text Block]

	Years ended
	June 27, 2021			June 28, 2020
	(in thousands)
Deferred income tax assets:
Loss and credit carryforwards	$	10,016		$	10,530
Accrued expenses and reserves		9,270			4,676
Stock-based compensation		2,593			2,190
Deferred compensation		3,074			2,455
Operating lease liability		22,262			17,551
Gross deferred income tax assets		47,215			37,402
Less: Valuation allowance		(9,258	)		(9,681	)
Deferred tax assets, net		37,957			27,721
Deferred income tax liabilities:
Other intangibles		(18,695	)		(15,337	)
Tax in excess of book depreciation		(31,944	)		(24,336	)
Operating lease right-of-use asset		(21,480	)		(16,680	)
Deferred tax liabilities		(72,119	)		(56,353	)
Net deferred income tax liabilities	$	(34,162	)	$	(28,632	)

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Note 13 - Stock Based Compensation (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Share-based Payment Arrangement, Cost by Plan [Table Text Block]

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands)
Stock options	$	36	$	104	$	315
Restricted stock awards		10,799		8,330		5,995
Total		10,835		8,434		6,310
Deferred income tax benefit		3,171		2,084		1,578
Stock-based compensation expense, net	$	7,664	$	6,350	$	4,732

Share-based Payment Arrangement, Expensed and Capitalized, Amount [Table Text Block]

	Years Ended
	June 27, 2021		June 28, 2020		June 30, 2019
	(in thousands)
Marketing and sales	$	4,943	$	3,999	$	2,725
Technology and development		652		649		411
General and administrative		5,240		3,786		3,174
Total	$	10,835	$	8,434	$	6,310

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]

	Years ended
	June 27, 2021 (1)		June 28, 2020			June 30, 2019 (1)
Weighted average fair value of options granted		n/a		$10.11			n/a
Expected volatility		n/a		60	%		n/a
Expected life (in years)		n/a		8.0			n/a
Risk-free interest rate		n/a		n/a			n/a
Expected dividend yield		n/a		0.0	%		n/a

Share-based Payment Arrangement, Option, Activity [Table Text Block]

	Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
						(in years)		(in thousands)
Outstanding beginning of period		1,230,000		$	2.77
Granted		-		$	-
Exercised		(893,300	)	$	2.52
Forfeited/Expired		-		$	-
Outstanding end of period		336,700		$	3.44		0.7	$	10,183
Exercisable at June 27, 2021		321,700		$	2.63		0.4	$	9,989

Share-based Payment Arrangement, Option, Exercise Price Range [Table Text Block]

		Options Outstanding						Options Exercisable
Exercise Price		Options Outstanding		Weighted- Average Remaining Contractual Life		Weighted- Average Exercise Price		Options Exercisable		Weighted- Average Exercise Price
				(in years)
$	2.63		321,700		0.4	$	2.63		321,700	$	2.63
$	20.72		15,000		8.9	$	20.72		-	$	-
			336,700		0.7	$	3.44		321,700	$	2.63

Schedule of Nonvested Share Activity [Table Text Block]

	Shares			Weighted Average Grant Date Fair Value
Non-vested – beginning of period		1,608,468		$	12.01
Granted		794,095		$	24.37
Vested		(688,675	)	$	11.19
Forfeited		(75,082	)	$	17.12
Non-vested - end of period		1,638,806		$	18.12

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Note 15 - Business Segments (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Schedule of Segment Reporting Information, by Segment [Table Text Block]

	Years ended
Net revenues	June 27, 2021			June 28, 2020			June 30, 2019
	(in thousands)
Net revenues:
Consumer Floral & Gifts	$	1,025,015		$	593,197		$	497,765
BloomNet		142,919			111,766			102,876
Gourmet Foods & Gift Baskets		955,607			785,547			648,418
Corporate		341			591			1,105
Intercompany eliminations		(1,637	)		(1,464	)		(1,541	)
Total net revenues	$	2,122,245		$	1,489,637		$	1,248,623

	Years ended
Operating Income	June 27, 2021			June 28, 2020			June 30, 2019
	(in thousands)
Segment Contribution Margin:
Consumer Floral & Gifts	$	128,625		$	73,806		$	49,653
BloomNet		45,875			35,111			34,705
Gourmet Foods & Gift Baskets		149,377			110,627			82,319
Segment Contribution Margin Subtotal		323,877			219,544			166,677
Corporate (a)		(132,280	)		(106,667	)		(91,604	)
Depreciation and amortization		(42,510	)		(32,513	)		(29,965	)
Operating income	$	149,087		$	80,364		$	45,108

Disaggregation of Revenue [Table Text Block]

	Years Ended
	June 27, 2021									June 28, 2020									June 30, 2019
	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated			Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Consolidated
	(in thousands)
Net revenues
E-commerce	$	1,015,716	$	-	$	863,834	$	1,879,550		$	585,585	$	-	$	644,800	$	1,230,385		$	489,463	$	-	$	508,897	$	998,360
Retail		5,543		-		9,134		14,677			4,318		-		37,076		41,394			4,706		-		45,862		50,568
Wholesale		-		45,299		82,639		127,938			-		33,675		103,671		137,346			-		29,744		93,659		123,403
BloomNet		-		97,620		-		97,620			-		78,091		-		78,091			-		73,132		-		73,132
Other		3,756		-		-		3,756			3,294		-		-		3,294			3,596		-		-		3,596
Corporate		-		-		-		341			-		-		-		591			-		-		-		1,105
Eliminations		-		-		-		(1,637	)		-		-		-		(1,464	)		-		-		-		(1,541	)
Total net revenues	$	1,025,015	$	142,919	$	955,607	$	2,122,245		$	593,197	$	111,766	$	785,547	$	1,489,637		$	497,765	$	102,876	$	648,418	$	1,248,623

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Note 16 - Leases (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Lease, Cost [Table Text Block]

	Years Ended
	June 27, 2021			June 28, 2020
	(in thousands)
Lease costs:
Operating lease costs	$	14,308		$	13,646
Variable lease costs		19,342			14,706
Short-term lease cost		6,639			6,638
Sublease income		(812	)		(941	)
Total lease costs	$	39,476		$	34,049

	Years Ended
	June 27, 2021		June 28, 2020
	(in thousands)
Cash paid for amounts included in measurement of operating lease liabilities	$	14,802	$	11,916
Right-of-use assets obtained in exchange for new operating lease liabilities	$	30,622	$	178

	June 27, 2021			June 28, 2020
	(in thousands)
Weighted-average remaining lease term - operating leases (in years)		8.7			9.6
Weighted-discount rate - operating leases		3.8	%		3.8	%

Lessee, Operating Lease, Liability, Maturity [Table Text Block]

2022	$	13,192
2023		14,215
2024		14,024
2025		11,721
2026		10,460
Thereafter		42,674
Total Future Minimum Lease Payments		106,286
Less Imputed Remaining Interest		16,919
Total	$	89,367

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Schedule II - Valuation and Qualifying Accounts (Tables)

12 Months Ended

Jun. 27, 2021

Notes Tables

Valuation Allowances and Reserves [Table Text Block]

			Additions
Description	Balance at Beginning of Period		Charged to Costs and Expenses		Charged to Other Accounts- Describe		Deductions- Describe (a)			Balance at End of Period
Reserves and allowances deducted from asset accounts:
Reserve for estimated doubtful accounts-accounts/notes receivable
Year Ended June 27, 2021	$	5,665,000	$	964,000	$	-	$	(2,597,000	)	$	4,032,000
Year Ended June 28, 2020	$	2,777,000	$	4,143,000	$	-	$	(1,255,000	)	$	5,665,000
Year Ended June 30, 2019	$	2,418,000	$	1,383,000	$	-	$	(1,024,000	)	$	2,777,000
Valuation allowance for deferred tax assets
Year Ended June 27, 2021	$	9,681,000	$	174,000	$	-	$	(597,000	)	$	9,258,000
Year Ended June 28, 2020	$	9,872,000	$	37,000	$	-	$	(228,000	)	$	9,681,000
Year Ended June 30, 2019	$	9,972,000	$	-	$	-	$	(100,000	)	$	9,872,000

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Supplemental Cash Flow Information (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Interest Paid, Including Capitalized Interest, Operating and Investing Activities, Total	$ 5.2	$ 3.5	$ 4.7
Income Taxes Paid, Net, Total	$ 37.2	$ 15.5	$ 8.8

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Note 2 - Significant Accounting Policies (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Prepaid Catalog Expenses Current	$ 2.7	$ 3.0
Cost Method Investments	4.6	2.8
Accounts Receivable, Allowance for Credit Loss, Current	4.0	5.7
Contract with Customer, Liability, Current	33.4	25.9
Contract with Customer, Liability, Revenue Recognized	25.9
Advertising Expense	$ 307.9	$ 171.4	$ 147.8
Minimum [Member]
Finite-Lived Intangible Asset, Useful Life (Year)	3 years
Minimum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life (Year)	3 years
Maximum [Member]
Finite-Lived Intangible Asset, Useful Life (Year)	16 years
Maximum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life (Year)	7 years

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Note 2 - Significant Accounting Policies - Property, Plant and Equipment (Details)	12 Months Ended
	Jun. 27, 2021
Minimum [Member] | Building and Building Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	10 years
Minimum [Member] | Leasehold Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	3 years
Minimum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life (Year)	3 years
Minimum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life (Year)	3 years
Minimum [Member] | Orchards in Production and Land Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	15 years
Maximum [Member] | Building and Building Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	40 years
Maximum [Member] | Leasehold Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	10 years
Maximum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life (Year)	20 years
Maximum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life (Year)	7 years
Maximum [Member] | Orchards in Production and Land Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	45 years

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Note 3 - Net Income Per Common Share - Basic and Diluted Net Income Per Common Share (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Net income	$ 118,652	$ 58,998	$ 34,766
Basic (in shares)	64,739	64,463	64,342
Effect of dilutive securities (in shares)	1,807	1,945	2,115
Adjusted weighted-average shares and assumed conversions (in shares)	66,546	66,408	66,457
Basic net income per common share (in dollars per share)	$ 1.83	$ 0.92	$ 0.54
Diluted net income per common share (in dollars per share)	$ 1.78	$ 0.89	$ 0.52
Share-based Payment Arrangement, Option [Member]
Effect of dilutive securities (in shares)	727	1,042	1,404
Restricted Stock [Member]
Effect of dilutive securities (in shares)	1,080	903	711

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Note 4 - Acquisition (Details Textual) $ in Thousands				3 Months Ended	12 Months Ended
	Aug. 03, 2020 USD ($) ft²	Jul. 21, 2020 USD ($)	Aug. 14, 2019 USD ($)	Jun. 28, 2020 USD ($)	Jun. 27, 2021 USD ($)	Jun. 28, 2020 USD ($)	Jun. 30, 2019 USD ($)	Jul. 20, 2020 USD ($)	Feb. 14, 2020 USD ($)
Goodwill, Ending Balance				$ 74,711	$ 208,150	$ 74,711	$ 62,590
Operating Expenses, Total					$ 747,342	541,832	$ 481,013
The New Term Loan [Member] | The 2019 Credit Agreement [Member]
Debt Instrument, Interest Rate, Stated Percentage					3.50%
Customer Lists [Member]
Finite-Lived Intangible Asset, Useful Life (Year)					10 years
Personalization Mall [Member]
Business Combination, Contract Purchase Price								$ 245,000	$ 252,000
Business Combination, Consideration Transferred, Total	$ 250,900	$ 245,000
Goodwill, Ending Balance	133,337				$ 133,439
Business Combination, Pro Forma Information, Revenue of Acquiree since Acquisition Date, Actual					236,000
Business Combination, Pro Forma Information, Earnings or Loss of Acquiree since Acquisition Date, Actual					34,700
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total	76,000				76,000
Personalization Mall [Member] | Transaction and Litigation Costs [Member]
Operating Expenses, Total					(5,400)	(2,700)
Personalization Mall [Member] | Amortization Expense Related to Definite Lived Intangible Assets [Member]
Operating Expenses, Total					200	2,800
Personalization Mall [Member] | Debt, Incremental Interest and Deferred Financing Costs [Member]
Interest Expense, Total					$ 600	4,100
Personalization Mall [Member] | Trade Names [Member]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Indefinite-Lived Intangible Assets	65,000
Personalization Mall [Member] | Customer Lists [Member]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles	$ 11,000
Finite-Lived Intangible Asset, Useful Life (Year)	4 years
Personalization Mall [Member] | State-of-the-art Production and Distribution Facility [Member]
Area of Real Estate Property (Square Foot) | ft²	360,000
Shari's Berries [Member]
Business Combination, Consideration Transferred, Total			$ 20,500
Goodwill, Ending Balance			12,121	12,100		12,100
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total			$ 7,540
Shari's Berries [Member] | Trade Names [Member]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total				$ 6,900		6,900
Shari's Berries [Member] | Customer Lists [Member]
Finite-Lived Intangible Asset, Useful Life (Year)				2 years
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total				$ 600		$ 600

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Note 4 - Acquisition - Preliminary Allocation of the Purchase Price to the Estimated Fair Values of Assets Acquired and Liabilities Assumed (Details) - USD ($) $ in Thousands		11 Months Ended
		Jun. 27, 2021	Aug. 03, 2020	Jun. 28, 2020	Aug. 14, 2019	Jun. 30, 2019
Goodwill		$ 208,150		$ 74,711		$ 62,590
Goodwill, Ending Balance		208,150		74,711		$ 62,590
Personalization Mall [Member]
Inventories		16,998	$ 16,998
Other assets		5,215	5,216
Other assets	[1]	(1)
Property, plant and equipment, net		30,792	30,792
Operating lease right-of-use assets		21,438	21,438
Goodwill		133,439	133,337
Goodwill	[1]	102
Other intangibles, net		76,000	76,000
Total assets acquired		283,882	283,781
Total assets acquired	[1]	101
Accounts payable and accrued expenses		11,502	11,400
Accounts payable and accrued expenses	[1]	102
Operating lease liabilities		21,438	21,438
Total liabilities assumed		32,940	32,838
Total liabilities assumed	[1]	102
Net assets acquired		250,942	250,943
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total		76,000	76,000
Goodwill, Ending Balance		$ 133,439	$ 133,337
Shari's Berries [Member]
Goodwill				12,100	$ 12,121
Other intangibles, net					7,540
Total assets acquired					20,690
Accounts payable and accrued expenses					190
Net assets acquired					20,500
Current assets					1,029
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total					7,540
Goodwill, Ending Balance				$ 12,100	$ 12,121

[1] The measurement period adjustments did not have a significant impact on the Company’s condensed consolidated statements of income for the year ended June 27, 2021.

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Note 4 - Acquisition - Pro Forma Information (Details) - Personalization Mall [Member] - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020
Net Revenues	$ 2,138,238	$ 1,635,424
Net Income	$ 125,213	$ 63,871

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Note 5 - Inventory - Summary of Inventory (Details) - USD ($) $ in Thousands	Jun. 27, 2021	Jun. 28, 2020
Finished goods	$ 72,267	$ 35,779
Work-in-process	19,058	16,536
Raw materials	62,538	45,445
Total inventory	$ 153,863	$ 97,760

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Note 6 - Goodwill and Intangible Assets (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Amortization of Intangible Assets, Total	$ 3.3	$ 0.9	$ 0.7
Finite-Lived Intangible Asset, Expected Amortization, Year One	3.3
Finite-Lived Intangible Asset, Expected Amortization, Year Two	3.3
Finite-Lived Intangible Asset, Expected Amortization, Year Three	3.3
Finite-Lived Intangible Asset, Expected Amortization, Year Four	0.8
Finite-Lived Intangible Asset, Expected Amortization, Year Five	0.3
Finite-Lived Intangible Asset, Expected Amortization, after Year Five	$ 0.7

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Note 6 - Goodwill and Intangible Assets - Goodwill by Segment (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020
Goodwill	$ 74,711	$ 62,590
Acquisition	133,439	12,121
Goodwill	208,150	74,711
Consumer Floral [Member]
Goodwill	17,441	17,441
Acquisition	133,439	0
Goodwill	150,880	17,441
BloomNet Wire Service [Member]
Goodwill	0	0
Acquisition	0	0
Goodwill	0	0
Gourmet Foods and Gift Baskets [Member]
Goodwill	57,270	45,149
Acquisition	0	12,121
Goodwill	$ 57,270	$ 57,270

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Note 6 - Goodwill and Intangible Assets - Other Intangible Assets (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020
Intangible assets with determinable lives, gross	$ 34,191	$ 23,191
Accumulated amortization	22,539	19,109
Intangible assets with determinable lives, net	11,652	4,082
Trademarks with indefinite lives, gross	127,396	62,191
Total identifiable intangible assets, gross	161,587	85,382
Accumulated amortization	22,539	19,109
Other intangibles, net	$ 139,048	66,273
Minimum [Member]
Finite-lived intangible asset, useful life (Year)	3 years
Licensing Agreements [Member]
Finite-lived intangible asset, useful life (Year)	16 years
Intangible assets with determinable lives, gross	$ 7,420	7,420
Accumulated amortization	6,359	6,253
Intangible assets with determinable lives, net	1,061	1,167
Accumulated amortization	$ 6,359	6,253
Licensing Agreements [Member] | Minimum [Member]
Finite-lived intangible asset, useful life (Year)	14 years
Customer Lists [Member]
Finite-lived intangible asset, useful life (Year)	10 years
Intangible assets with determinable lives, gross	$ 23,825	12,825
Accumulated amortization	13,697	10,474
Intangible assets with determinable lives, net	10,128	2,351
Accumulated amortization	$ 13,697	10,474
Customer Lists [Member] | Minimum [Member]
Finite-lived intangible asset, useful life (Year)	3 years
Other Intangible Assets [Member]
Finite-lived intangible asset, useful life (Year)	14 years
Intangible assets with determinable lives, gross	$ 2,946	2,946
Accumulated amortization	2,483	2,382
Intangible assets with determinable lives, net	463	564
Accumulated amortization	$ 2,483	$ 2,382
Other Intangible Assets [Member] | Minimum [Member]
Finite-lived intangible asset, useful life (Year)	5 years

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Note 7 - Property, Plant and Equipment (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Depreciation, Total	$ 39.2	$ 31.6	$ 29.3

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Note 7 - Property, Plant and Equipment - Summary of Property, Plant and Equipment (Details) - USD ($) $ in Thousands	Jun. 27, 2021	Jun. 28, 2020
Property, plant, and equipment, gross	$ 480,957	$ 402,885
Accumulated depreciation and amortization	(265,670)	(233,810)
Property, plant and equipment, net	215,287	169,075
Land [Member]
Property, plant, and equipment, gross	30,284	30,789
Orchards in Production and Land Improvements [Member]
Property, plant, and equipment, gross	18,829	17,139
Building and Building Improvements [Member]
Property, plant, and equipment, gross	62,232	61,159
Leasehold Improvements [Member]
Property, plant, and equipment, gross	26,451	13,675
Equipment [Member]
Property, plant, and equipment, gross	82,526	57,904
Furniture and Fixtures [Member]
Property, plant, and equipment, gross	8,860	7,444
Computer and Telecommunication Equipment [Member]
Property, plant, and equipment, gross	55,841	55,381
Software and Software Development Costs [Member]
Property, plant, and equipment, gross	177,844	151,264
Capital Projects in Progress [Member]
Property, plant, and equipment, gross	$ 18,090	$ 8,130

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Note 8 - Accrued Expenses - Accrued Expenses (Details) - USD ($) $ in Thousands	Jun. 27, 2021	Jun. 28, 2020
Payroll and employee benefits	$ 56,134	$ 41,931
Deferred revenue	33,388	25,867
Accrued marketing expenses	16,591	14,680
Accrued florist payout	17,926	16,755
Accrued purchases	17,259	8,200
Other	37,214	34,308
Accrued expenses	$ 178,512	$ 141,741

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Note 9 - Long-term Debt (Details Textual) $ in Millions					32 Months Ended
		Sep. 28, 2021	Aug. 20, 2020 USD ($)	May 31, 2019 USD ($)	May 31, 2024	Jun. 27, 2021 USD ($)	Aug. 19, 2020 USD ($)	Jun. 28, 2020 USD ($)	May 30, 2019 USD ($)
The 2019 Credit Agreement [Member] | Revolving Credit Facility [Member]
Proceeds from Lines of Credit, Total				$ 200.0
Line of Credit Facility, Maximum Borrowing Capacity				100.0
The 2020 Credit Agreement [Member] | Revolving Credit Facility [Member]
Line of Credit Facility, Maximum Borrowing Capacity			$ 250.0				$ 200.0
Debt Instrument, Working Capital Sublimit			200.0				175.0
Debt Instrument, Seasonally-reduced Revolver Commitments			$ 125.0				$ 100.0
Debt Instrument, Number of Periodic Payments			15
The 2020 Credit Agreement [Member] | London Interbank Offered Rate (LIBOR) [Member] | Revolving Credit Facility [Member]
Debt Instrument, Basis Spread on Variable Rate			1.00%
The 2020 Credit Agreement [Member] | New York Fed Bank Rate [Member] | Revolving Credit Facility [Member]
Debt Instrument, Basis Spread on Variable Rate			0.50%
Term Loan [Member]
Long-term Debt, Total	[1],[2]					$ 185.0		$ 95.0
Term Loan [Member] | The 2019 Credit Agreement [Member]
Long-term Debt, Total				$ 100.0					$ 97.0
Debt Instrument, Number of Installment Payments				19
Debt Instrument, Principal Payment Percentage In First Eight Payments				5.00%
Debt Instrument, Principal Payment Percentage In Remaining Eleven Payments				10.00%
Debt Instrument, Principal Payment Due Upon Maturity				$ 62.5
Term Loan [Member] | The 2019 Credit Agreement [Member] | London Interbank Offered Rate (LIBOR) [Member]
Debt Instrument, Basis Spread on Variable Rate, Increase (Decrease)				(0.25%)
Line of Credit and Term Loan [Member] | London Interbank Offered Rate (LIBOR) [Member]
Debt Instrument, Base Rate, Basis Spread on Variable Rate				1.00%
Line of Credit and Term Loan [Member] | Fed Funds Effective Rate Overnight Index Swap Rate [Member]
Debt Instrument, Base Rate, Basis Spread on Variable Rate				0.50%
The New Term Loan [Member] | The 2020 Credit Agreement [Member]
Debt Instrument, Face Amount			$ 100.0
Debt Instrument, Periodic Payment Terms, Balloon Payment to be Paid			$ 67.5
Long-Term Debt, Maturity, Year One						20.0
Long-Term Debt, Maturity, Year Two						20.0
Long-Term Debt, Maturity, Year Three						$ 145.0
The New Term Loan [Member] | The 2020 Credit Agreement [Member] | Forecast [Member]
Debt Instrument, Principal Payment Percentage In Remaining Eleven Payments					10.00%
Debt Instrument Principal Payment Percentage in First Four Payments		5.00%

[1] On May 31, 2019, the Company and certain of its U.S. subsidiaries entered into a Second Amended and Restated Credit Agreement (the “2019 Credit Agreement”) with JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders. The 2019 Credit Agreement amended and restated the Company’s existing amended and restated credit agreement dated as of December 23, 2016 to, among other modifications: (i) increase the amount of the outstanding term loan (“Term Loan”) from approximately $97 million to $100 million, (ii) extend the maturity date of the outstanding Term Loan and the revolving credit facility (“Revolver”) by approximately 29 months to May 31, 2024, and (iii) decrease the applicable interest rate margins for LIBOR and base rate loans by 25 basis points. The Term Loan is payable in 19 quarterly installments of principal and interest beginning on September 29, 2019, with escalating principal payments, at the rate of 5.0% per annum for the first eight payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $62.5 million due upon maturity. The Revolver, in the aggregate amount of $200 million, subject to seasonal reduction to an aggregate amount of $100 million for the period from January 1 through August 1, may be used for working capital and general corporate purposes, subject to certain restrictions. For each borrowing under the 2019 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either: (1) a base rate plus an applicable margin varying based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio. On August 20, 2020, the Company, the Subsidiary Guarantors, JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders entered into a First Amendment (the “First Amendment”) to the 2019 Credit Agreement. The First Amendment amends the 2019 Credit Agreement (together the "2020 Credit Agreement”) to, among other modifications, (i) increase the aggregate principal amount of the existing Revolver commitments from $200.0 million to $250.0 million, (ii) establish a new tranche of term A-1 loans in an aggregate principal amount of $100.0 million (the “New Term Loan”), (iii) increase the working capital sublimit with respect to the Revolver from $175.0 million to $200.0 million, and (iv) increase the seasonally-reduced Revolver commitments from $100.0 million to $125.0 million for the period from January 1 through August 1 for each fiscal year of the Company. The New Term Loan will mature on May 31, 2024. Proceeds of the borrowing under the New Term Loan may be used for working capital and general corporate purposes of the Company and its subsidiaries, subject to certain restrictions. For each borrowing under the 2020 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either (1) a base rate plus the applicable margin for the relevant class of borrowing, which margins vary based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio. The New Term Loan is payable in 15 quarterly installments of principal and interest beginning on September 27, 2020, with escalating principal payments, at the rate of 5.0% per annum for the first four payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $67.5 million due upon maturity.

[2] The 2020 Credit Agreement requires that while any borrowings or commitments are outstanding the Company comply with certain financial covenants and affirmative covenants as well as certain negative covenants that, subject to certain exceptions, limit the Company’s ability to, among other things, incur additional indebtedness, make certain investments and make certain restricted payments. The Company was in compliance with these covenants as of March 28, 2021. The 2020 Credit Agreement is secured by substantially all of the assets of the Company.

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Note 9 - Long-term Debt - Summary of Current and Long-term Debt (Details) - USD ($) $ in Thousands		Jun. 27, 2021	Jun. 28, 2020
Deferred financing costs		$ (3,488)	$ (2,441)
Debt instrument, carrying amount		181,512	92,559
Less: current debt		20,000	5,000
Long-term debt		161,512	87,559
Line of Credit [Member]
Revolver	[1],[2]	0	0
Term Loan [Member]
Term Loan	[1],[2]	$ 185,000	$ 95,000

[1] On May 31, 2019, the Company and certain of its U.S. subsidiaries entered into a Second Amended and Restated Credit Agreement (the “2019 Credit Agreement”) with JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders. The 2019 Credit Agreement amended and restated the Company’s existing amended and restated credit agreement dated as of December 23, 2016 to, among other modifications: (i) increase the amount of the outstanding term loan (“Term Loan”) from approximately $97 million to $100 million, (ii) extend the maturity date of the outstanding Term Loan and the revolving credit facility (“Revolver”) by approximately 29 months to May 31, 2024, and (iii) decrease the applicable interest rate margins for LIBOR and base rate loans by 25 basis points. The Term Loan is payable in 19 quarterly installments of principal and interest beginning on September 29, 2019, with escalating principal payments, at the rate of 5.0% per annum for the first eight payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $62.5 million due upon maturity. The Revolver, in the aggregate amount of $200 million, subject to seasonal reduction to an aggregate amount of $100 million for the period from January 1 through August 1, may be used for working capital and general corporate purposes, subject to certain restrictions. For each borrowing under the 2019 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either: (1) a base rate plus an applicable margin varying based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio. On August 20, 2020, the Company, the Subsidiary Guarantors, JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders entered into a First Amendment (the “First Amendment”) to the 2019 Credit Agreement. The First Amendment amends the 2019 Credit Agreement (together the "2020 Credit Agreement”) to, among other modifications, (i) increase the aggregate principal amount of the existing Revolver commitments from $200.0 million to $250.0 million, (ii) establish a new tranche of term A-1 loans in an aggregate principal amount of $100.0 million (the “New Term Loan”), (iii) increase the working capital sublimit with respect to the Revolver from $175.0 million to $200.0 million, and (iv) increase the seasonally-reduced Revolver commitments from $100.0 million to $125.0 million for the period from January 1 through August 1 for each fiscal year of the Company. The New Term Loan will mature on May 31, 2024. Proceeds of the borrowing under the New Term Loan may be used for working capital and general corporate purposes of the Company and its subsidiaries, subject to certain restrictions. For each borrowing under the 2020 Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either (1) a base rate plus the applicable margin for the relevant class of borrowing, which margins vary based on the Company’s consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the New York fed bank rate plus 0.5%, and (c) a LIBOR rate plus 1%, or (2) an adjusted LIBOR rate plus an applicable margin varying based on the Company’s consolidated leverage ratio. The New Term Loan is payable in 15 quarterly installments of principal and interest beginning on September 27, 2020, with escalating principal payments, at the rate of 5.0% per annum for the first four payments, and 10.0% per annum for the remaining 11 payments, with the remaining balance of $67.5 million due upon maturity.

[2] The 2020 Credit Agreement requires that while any borrowings or commitments are outstanding the Company comply with certain financial covenants and affirmative covenants as well as certain negative covenants that, subject to certain exceptions, limit the Company’s ability to, among other things, incur additional indebtedness, make certain investments and make certain restricted payments. The Company was in compliance with these covenants as of March 28, 2021. The 2020 Credit Agreement is secured by substantially all of the assets of the Company.

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Note 10 - Fair Value Measurements - Assets and Liabilities Measured at Fair Value (Details) - USD ($) $ in Thousands		Jun. 27, 2021	Jun. 28, 2020
Trading securities held in a “rabbi trust”	[1]	$ 21,651	$ 13,442
Assets (liabilities) measured at fair value		21,651	13,442
Fair Value, Inputs, Level 1 [Member]
Trading securities held in a “rabbi trust”	[1]	21,651	13,442
Assets (liabilities) measured at fair value		21,651	13,442
Fair Value, Inputs, Level 2 [Member]
Trading securities held in a “rabbi trust”	[1]	0	0
Assets (liabilities) measured at fair value		0	0
Fair Value, Inputs, Level 3 [Member]
Trading securities held in a “rabbi trust”	[1]	0	0
Assets (liabilities) measured at fair value		$ 0	$ 0

[1] The Company has established a Non-qualified Deferred Compensation Plan (the “NQDC Plan”) for certain members of senior management. Deferred compensation plan assets are invested in mutual funds held in a “rabbi trust,” which is restricted for payment to participants of the NQDC Plan. Trading securities held in the rabbi trust are measured using quoted market prices at the reporting date and are included in the “Other assets” line item, with the corresponding liability included in the “Other liabilities” line item in the consolidated balance sheets.

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Note 11 - Income Taxes (Details Textual) $ in Millions	12 Months Ended
	Jun. 27, 2021 USD ($)
Deferred Tax Assets, Capital Loss Carryforwards	$ 25.2
Operating Loss Carryforwards, Total	4.5
Unrecognized Tax Benefits, Ending Balance	1.1
Significant Change in Unrecognized Tax Benefits is Reasonably Possible, Amount of Unrecorded Benefit	$ 0.1
Domestic Tax Authority [Member]
Open Tax Year	2019 2020
State and Local Jurisdiction [Member]
Open Tax Year	2016 2017 2018 2019 2020

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Note 11 - Income Taxes - Income Tax Provision From Continuing Operations (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Federal	$ 17,594	$ 14,727	$ 2,809
State	7,339	4,383	2,710
Current income tax expense	24,933	19,110	5,519
Federal	5,160	(62)	3,138
State	370	(204)	(427)
Foreign	0	0	(13)
Deferred income tax expense (benefit)	5,530	(266)	2,698
Income tax expense	$ 30,463	$ 18,844	$ 8,217

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Note 11 - Income Taxes - Effective Income Tax Rate Reconciliation (Details)	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Tax at U.S. statutory rates	21.00%	21.00%	21.00%
State income taxes, net of federal tax benefit	4.20%	4.50%	4.40%
Valuation allowance change	(0.30%)	(0.30%)	(0.30%)
Non-deductible compensation	0.70%	1.10%	0.70%
Excess tax benefit from stock-based compensation	(4.10%)	(1.00%)	(4.40%)
Tax credits	(0.90%)	(1.10%)	(1.80%)
Return to provision	(0.10%)	(0.30%)	(1.00%)
Other, net	(0.10%)	0.30%	0.50%
Effective tax rate	20.40%	24.20%	19.10%

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Note 11 - Income Taxes - Deferred Income Tax Assets (Details) - USD ($) $ in Thousands	Jun. 27, 2021	Jun. 28, 2020
Loss and credit carryforwards	$ 10,016	$ 10,530
Accrued expenses and reserves	9,270	4,676
Stock-based compensation	2,593	2,190
Deferred compensation	3,074	2,455
Operating lease liability	22,262	17,551
Gross deferred income tax assets	47,215	37,402
Less: Valuation allowance	(9,258)	(9,681)
Deferred tax assets, net	37,957	27,721
Other intangibles	(18,695)	(15,337)
Tax in excess of book depreciation	(31,944)	(24,336)
Operating lease right-of-use asset	(21,480)	(16,680)
Deferred tax liabilities	(72,119)	(56,353)
Net deferred income tax liabilities	$ (34,162)	$ (28,632)

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Note 12 - Capital Stock (Details Textual) $ in Thousands	12 Months Ended
	Jun. 27, 2021 USD ($) shares	Jun. 28, 2020 USD ($) shares	Jun. 30, 2019 USD ($) shares	Apr. 22, 2021 USD ($)	Jun. 27, 2019 USD ($)
Conversion Of Stock Shares Of Class A Common Stock Converted From A Share Of Class B Common Stock (in shares) | shares	1
Stock Repurchase Program, Authorized Amount | $				$ 40,000	$ 30,000
Treasury Stock, Value, Acquired, Cost Method | $	$ 22,369	$ 10,680	$ 14,766
Treasury Stock, Shares, Acquired (in shares) | shares	862,290	754,458	1,230,303
Stock Repurchase Program, Remaining Authorized Repurchase Amount | $	$ 32,400
Common Class A [Member]
Number of Voting Rights Per Share	1
Stock Issued During Period, Shares, Conversion of Convertible Securities (in shares) | shares	389,209	0	0
Common Class B [Member]
Number of Voting Rights Per Share	10

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Note 13 - Stock Based Compensation (Details Textual) - USD ($) Pure in Thousands, $ in Millions		12 Months Ended
		Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized (in shares)		2,300,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)		0		0
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate	[1]		0.00%
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value		$ 22.6	$ 2.3	$ 7.8
Share-based Payment Arrangement, Option [Member]
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount, Total		$ 0.1
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition (Year)		3 years 4 months 24 days
Restricted Stock [Member]
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount, Total		$ 17.3
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition (Year)		1 year 10 months 24 days

[1] No options were granted during the fiscal years ended June 27, 2021 or June 30, 2019.

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Note 13 - Stock-based Compensation - Stock-based Compensation Expense Recognized (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Allocated share-based compensation expense	$ 10,835	$ 8,434	$ 6,310
Deferred income tax benefit	3,171	2,084	1,578
Allocated share-based compensation expense, net	7,664	6,350	4,732
Share-based Payment Arrangement, Option [Member]
Allocated share-based compensation expense	36	104	315
Restricted Stock [Member]
Allocated share-based compensation expense	$ 10,799	$ 8,330	$ 5,995

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Note 13 - Stock-based Compensation - Allocation of Stock-based Compensation to Operating Expenses (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Allocated share-based compensation expense	$ 10,835	$ 8,434	$ 6,310
Selling and Marketing Expense [Member]
Allocated share-based compensation expense	4,943	3,999	2,725
Technology and Development [Member]
Allocated share-based compensation expense	652	649	411
General and Administrative Expense [Member]
Allocated share-based compensation expense	$ 5,240	$ 3,786	$ 3,174

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Note 13 - Stock-based Compensation - Assumptions (Details)	12 Months Ended
	Jun. 28, 2020 $ / shares	[1]
Weighted average fair value of options granted (in dollars per share)	$ 10.11
Expected volatility	60.00%
Expected life (Year)	8 years
Expected dividend yield	0.00%

[1] No options were granted during the fiscal years ended June 27, 2021 or June 30, 2019.

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Note 13 - Stock Based Compensation - Stock Option Activity (Details) - USD ($) $ / shares in Units, $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 30, 2019
Outstanding, options (in shares)	1,230,000
Outstanding, weighted average exercise price (in dollars per share)	$ 2.77
Granted, options (in shares)	0	0
Granted, weighted average exercise price (in dollars per share)	$ 0
Exercised, options (in shares)	(893,300)
Exercised, weighted average exercise price (in dollars per share)	$ 2.52
Forfeited, oprtions (in shares)	0
Forfeited, weighted average exercise price (in dollars per share)	$ 0
Outstanding, options (in shares)	336,700
Outstanding, weighted average exercise price (in dollars per share)	$ 3.44
Outstanding, weighted average remaining contractual term (Year)	8 months 12 days
Outstanding, aggregate intrinsic value	$ 10,183
Exercisable, options (in shares)	321,700
Exercisable, weighted average exercise price (in dollars per share)	$ 2.63
Exercisable, weighted average remaining contractual term (Year)	4 months 24 days
Exercisable, aggregate intrinsic value	$ 9,989

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Note 13 - Stock Based Compensation - Stock Options Outstanding (Details)	12 Months Ended
	Jun. 27, 2021 $ / shares shares
Options Outstanding Options Outstanding (in shares) | shares	336,700
Options Outstanding Weighted- Average Remaining Contractual Life (Year)	8 months 12 days
Options Outstanding Weighted- Average Exercise Price (in dollars per share)	$ 3.44
Options Exercisable Options Exercisable (in shares) | shares	321,700
Options Exercisable Weighted- Average Exercise Price (in dollars per share)	$ 2.63
Exercise Price Range 1 [Member]
Exercise price range, lower range limit (in dollars per share)	2.63
Exercise price range, upper range limit (in dollars per share)	$ 2.63
Options Outstanding Options Outstanding (in shares) | shares	321,700
Options Outstanding Weighted- Average Remaining Contractual Life (Year)	4 months 24 days
Options Outstanding Weighted- Average Exercise Price (in dollars per share)	$ 2.63
Options Exercisable Options Exercisable (in shares) | shares	321,700
Options Exercisable Weighted- Average Exercise Price (in dollars per share)	$ 2.63
Exercise Price Range 2 [Member]
Exercise price range, lower range limit (in dollars per share)	20.72
Exercise price range, upper range limit (in dollars per share)	$ 20.72
Options Outstanding Options Outstanding (in shares) | shares	15,000
Options Outstanding Weighted- Average Remaining Contractual Life (Year)	8 years 10 months 24 days
Options Outstanding Weighted- Average Exercise Price (in dollars per share)	$ 20.72
Options Exercisable Options Exercisable (in shares) | shares	0
Options Exercisable Weighted- Average Exercise Price (in dollars per share)	$ 0

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Note 13 - Stock-based Compensation - Non-vested Restricted Stock Activity (Details) - Restricted Stock [Member]	12 Months Ended
	Jun. 27, 2021 $ / shares shares
Non-vested – beginning of period (in shares) | shares	1,608,468
Non-vested – beginning of period (in dollars per share) | $ / shares	$ 12.01
Granted (in shares) | shares	794,095
Granted, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 24.37
Vested (in shares) | shares	(688,675)
Vested, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 11.19
Forfeited (in shares) | shares	(75,082)
Forfeited, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 17.12
Non-vested - end of period (in shares) | shares	1,638,806
Non-vested - end of period (in dollars per share) | $ / shares	$ 18.12

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Note 14 - Employee Retirement Plans (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Defined Contribution Plan Required Age Of Employees To Become Eligible To Participate (Year)	21 years
Defined Contribution Plan Number Of Months Of Service Must Be Completed To Participate (Month)	1 month
Defined Contribution Plan, Employer Discretionary Contribution Amount	$ 1,600	$ 1,500	$ 900
Defined Benefit Plan Participants Deferment Percentage Of Salary And Performance And Nonperformance Based Bonus	1.00%
Interest Expense [Member]
Deferred Compensation Arrangement With Individual Gain (Loss) On Investment	$ 5,700	300	700
Deferred Compensation, Excluding Share-based Payments and Retirement Benefits [Member]
Deferred Compensation Arrangement with Individual, Contributions by Employer	0	0	$ 0
Deferred Compensation Arrangement with Individual, Recorded Liability	$ 21,700	$ 13,400
Deferred Compensation, Excluding Share-based Payments and Retirement Benefits [Member] | Maximum [Member]
Defined Benefit Plan Participants Deferment Percentage Of Salary And Performance And Nonperformance Based Bonus	100.00%

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Note 15 - Business Segments (Details Textual)	12 Months Ended
	Jun. 27, 2021
Number of Reportable Segments	3

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Note 15 - Business Segments - Segment Performance (Details) - USD ($) $ in Thousands		12 Months Ended
		Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Net revenues		$ 2,122,245	$ 1,489,637	$ 1,248,623
Depreciation and amortization		(42,510)	(32,513)	(29,965)
Operating income		149,087	80,364	45,108
Operating Segments [Member]
Contribution margin		323,877	219,544	166,677
Corporate, Non-Segment [Member]
Net revenues		341	591	1,105
Corporate	[1]	(132,280)	(106,667)	(91,604)
Intersegment Eliminations [Member]
Net revenues		(1,637)	(1,464)	(1,541)
Consumer Floral and Gifts [Member] | Operating Segments [Member]
Net revenues		1,025,015	593,197	497,765
Consumer Floral [Member]
Net revenues		1,025,015	593,197	497,765
Consumer Floral [Member] | Operating Segments [Member]
Contribution margin		128,625	73,806	49,653
Consumer Floral [Member] | Corporate, Non-Segment [Member]
Net revenues		0	0	0
Consumer Floral [Member] | Intersegment Eliminations [Member]
Net revenues		0	0	0
BloomNet Wire Service [Member]
Net revenues		142,919	111,766	102,876
BloomNet Wire Service [Member] | Operating Segments [Member]
Net revenues		142,919	111,766	102,876
Contribution margin		45,875	35,111	34,705
BloomNet Wire Service [Member] | Corporate, Non-Segment [Member]
Net revenues		0	0	0
BloomNet Wire Service [Member] | Intersegment Eliminations [Member]
Net revenues		0	0	0
Gourmet Foods and Gift Baskets [Member]
Net revenues		955,607	785,547	648,418
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member]
Net revenues		955,607	785,547	648,418
Contribution margin		149,377	110,627	82,319
Gourmet Foods and Gift Baskets [Member] | Corporate, Non-Segment [Member]
Net revenues		0	0	0
Gourmet Foods and Gift Baskets [Member] | Intersegment Eliminations [Member]
Net revenues		$ 0	$ 0	$ 0

[1] Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.

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Note 15 - Business Segments - Disaggregation of Revenue From Contracts With Customers (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020	Jun. 30, 2019
Net revenues	$ 2,122,245	$ 1,489,637	$ 1,248,623
Corporate, Non-Segment [Member]
Net revenues	341	591	1,105
Intersegment Eliminations [Member]
Net revenues	(1,637)	(1,464)	(1,541)
E-commerce [Member] | Operating Segments [Member]
Net revenues	1,879,550	1,230,385	998,360
Retail Sales Channel [Member] | Operating Segments [Member]
Net revenues	14,677	41,394	50,568
Wholesale [Member] | Operating Segments [Member]
Net revenues	127,938	137,346	123,403
Bloomnet Services [Member] | Operating Segments [Member]
Net revenues	97,620	78,091	73,132
Other [Member]
Net revenues	3,756	3,294	3,596
Consumer Floral [Member]
Net revenues	1,025,015	593,197	497,765
Consumer Floral [Member] | Corporate, Non-Segment [Member]
Net revenues	0	0	0
Consumer Floral [Member] | Intersegment Eliminations [Member]
Net revenues	0	0	0
Consumer Floral [Member] | E-commerce [Member] | Operating Segments [Member]
Net revenues	1,015,716	585,585	489,463
Consumer Floral [Member] | Retail Sales Channel [Member] | Operating Segments [Member]
Net revenues	5,543	4,318	4,706
Consumer Floral [Member] | Wholesale [Member] | Operating Segments [Member]
Net revenues	0	0	0
Consumer Floral [Member] | Bloomnet Services [Member] | Operating Segments [Member]
Net revenues	0	0	0
Consumer Floral [Member] | Other [Member]
Net revenues	3,756	3,294	3,596
BloomNet Wire Service [Member]
Net revenues	142,919	111,766	102,876
BloomNet Wire Service [Member] | Operating Segments [Member]
Net revenues	142,919	111,766	102,876
BloomNet Wire Service [Member] | Corporate, Non-Segment [Member]
Net revenues	0	0	0
BloomNet Wire Service [Member] | Intersegment Eliminations [Member]
Net revenues	0	0	0
BloomNet Wire Service [Member] | E-commerce [Member] | Operating Segments [Member]
Net revenues	0	0	0
BloomNet Wire Service [Member] | Retail Sales Channel [Member] | Operating Segments [Member]
Net revenues	0	0	0
BloomNet Wire Service [Member] | Wholesale [Member] | Operating Segments [Member]
Net revenues	45,299	33,675	29,744
BloomNet Wire Service [Member] | Bloomnet Services [Member] | Operating Segments [Member]
Net revenues	97,620	78,091	73,132
BloomNet Wire Service [Member] | Other [Member]
Net revenues	0	0	0
Gourmet Foods and Gift Baskets [Member]
Net revenues	955,607	785,547	648,418
Gourmet Foods and Gift Baskets [Member] | Operating Segments [Member]
Net revenues	955,607	785,547	648,418
Gourmet Foods and Gift Baskets [Member] | Corporate, Non-Segment [Member]
Net revenues	0	0	0
Gourmet Foods and Gift Baskets [Member] | Intersegment Eliminations [Member]
Net revenues	0	0	0
Gourmet Foods and Gift Baskets [Member] | E-commerce [Member] | Operating Segments [Member]
Net revenues	863,834	644,800	508,897
Gourmet Foods and Gift Baskets [Member] | Retail Sales Channel [Member] | Operating Segments [Member]
Net revenues	9,134	37,076	45,862
Gourmet Foods and Gift Baskets [Member] | Wholesale [Member] | Operating Segments [Member]
Net revenues	82,639	103,671	93,659
Gourmet Foods and Gift Baskets [Member] | Bloomnet Services [Member] | Operating Segments [Member]
Net revenues	0	0	0
Gourmet Foods and Gift Baskets [Member] | Other [Member]
Net revenues	$ 0	$ 0	$ 0

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Note 16 - Leases - Lease Costs (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 27, 2021	Jun. 28, 2020
Operating lease costs	$ 14,308	$ 13,646
Variable lease costs	19,342	14,706
Short-term lease cost	6,639	6,638
Sublease income	(812)	(941)
Total lease costs	39,476	34,049
Cash paid for amounts included in measurement of operating lease liabilities	14,802	11,916
Right-of-use assets obtained in exchange for new operating lease liabilities	$ 30,622	$ 178
Weighted-average remaining lease term - operating leases (in years) (Year)	8 years 8 months 12 days	9 years 7 months 6 days
Weighted-discount rate - operating leases	3.80%	3.80%

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Note 16 - Leases - Maturities of Lease Liabilities (Details) $ in Thousands	Jun. 27, 2021 USD ($)
2022	$ 13,192
2023	14,215
2024	14,024
2025	11,721
2026	10,460
Thereafter	42,674
Total Future Minimum Lease Payments	106,286
Less Imputed Remaining Interest	16,919
Total	$ 89,367

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Note 17 - Commitments and Contingencies (Details Textual) - USD ($) $ in Millions			12 Months Ended
	Aug. 03, 2020	Jul. 21, 2020	Jun. 27, 2021	Jun. 28, 2020
Personalization Mall [Member]
Business Combination, Consideration Transferred, Total	$ 250.9	$ 245.0
Letter of Credit [Member]
Debt Instrument, Unused Borrowing Capacity, Amount			$ 2.3	$ 2.0
Technology Infrastructure [Member]
Long-term Purchase Commitment, Amount			$ 20.2

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Schedule II - Valuation and Qualifying Accounts - Valuation and Qualifying Accounts (Details) - USD ($)		12 Months Ended
		Jun. 27, 2021	Jun. 28, 2020	Jun. 27, 2020	Jun. 30, 2019
SEC Schedule, 12-09, Allowance, Credit Loss [Member]
Balance at Beginning of Period		$ 5,665,000	$ 2,777,000	$ 2,777,000	$ 2,418,000
Charged to Costs and Expenses		964,000		4,143,000	1,383,000
Deductions- Describe	[1]	(2,597,000)		(1,255,000)	(1,024,000)
Balance at End of Period		4,032,000	5,665,000	5,665,000	2,777,000
SEC Schedule, 12-09, Valuation Allowance, Deferred Tax Asset [Member]
Balance at Beginning of Period		9,681,000	9,872,000	$ 9,872,000	9,972,000
Charged to Costs and Expenses		174,000	37,000		0
Deductions- Describe	[1]	(597,000)	(228,000)		(100,000)
Balance at End of Period		$ 9,258,000	$ 9,681,000		$ 9,872,000

[1] Reduction in reserve due to amounts written off.