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Note 12 - Business Segments
 6 Months Ended
Dec. 29, 2019
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
Note
12
– Business Segments
 
The Company’s management reviews the results of its operations by the following
three
business segments:
 
•     
1
-
800
-Flowers.com Consumer Floral,
•     BloomNet Wire Service, and
•     Gourmet Food & Gift Baskets
 
Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does
not
include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation, both of which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and
not
accounted for by segment.
 
   
Three Months Ended
    
Six Months Ended
  
   
December 29, 2019
    
December 30, 2018
    
December 29, 2019
    
December 30, 2018
  
Net Revenues:
  
(in thousands)
 
Segment Net Revenues:
                                
1-800-Flowers.com Consumer Floral
   $
115,716
     $
108,106
     $
206,484
     $
193,182
  
BloomNet Wire Service
    
25,722
      
23,435
      
51,162
      
47,428
  
Gourmet Food & Gift Baskets
    
464,584
      
440,003
      
535,799
      
500,521
  
Corporate
    
165
      
315
      
360
      
582
  
Intercompany eliminations
    
(545
)
    
(543
)
    
(900
)
    
(901
)
Total net revenues
   $
605,642
     $
571,316
     $
792,905
     $
740,812
  
                                 
Operating Income:
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
Segment Contribution Margin:
                                
1-800-Flowers.com Consumer Floral
   $
10,890
     $
9,808
     $
19,414
     $
17,303
  
BloomNet Wire Service
    
9,134
      
8,257
      
17,491
      
15,895
  
Gourmet Food & Gift Baskets
    
113,387
      
105,514
      
106,787
      
96,393
  
Segment Contribution Margin Subtotal
    
133,411
      
123,579
      
143,692
      
129,591
  
Corporate (a)
    
(26,010
)
    
(20,925
)
    
(49,309
)
    
(42,060
)
Depreciation and amortization
    
(7,830
)
    
(7,969
)
    
(15,465
)
    
(15,812
)
Operating income
   $
99,571
     $
94,685
     $
78,918
     $
71,719
  
 
(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are
not
directly allocable to a specific segment.
 
The following tables represent a disaggregation of revenue from contracts with customers, by channel: 
 
   
Three Months Ended
    
Three Months Ended
  
   
December 29, 2019
    
December 30, 2018
  
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
  
Net revenues
  
(in thousands)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
E-commerce
   $
113,858
     $
-
     $
373,226
     $
487,084
     $
106,300
     $
-
     $
352,521
     $
458,821
  
Retail
    
1,082
      
-
      
23,120
      
24,202
      
1,063
      
-
      
24,971
      
26,034
  
Wholesale
    
-
      
7,270
      
68,238
      
75,508
      
-
      
5,793
      
62,511
      
68,304
  
BloomNet services
    
-
      
18,452
      
-
      
18,452
      
-
      
17,642
      
-
      
17,642
  
Other
    
776
      
-
      
-
      
776
      
743
      
-
      
-
      
743
  
Corporate
    
-
      
-
      
-
      
165
      
-
      
-
      
-
      
315
  
Eliminations
    
-
      
-
      
-
      
(545
 )    
-
      
-
      
-
      
(543
 )
Net revenues
   $
115,716
     $
25,722
     $
464,584
     $
605,642
     $
108,106
     $
23,435
     $
440,003
     $
571,316
  
 
   
Six months ended
    
Six months ended
  
   
December 29, 2019
    
December 30, 2018
  
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
  
Net revenues
  
(in thousands)
 
E-commerce
   $
202,946
     $
-
     $
413,188
     $
616,134
     $
189,750
     $
-
     $
386,771
     $
576,521
  
Retail
    
2,021
      
-
      
30,610
      
32,631
      
1,924
      
-
      
32,750
      
34,674
  
Wholesale
    
-
      
16,018
      
92,001
      
108,019
      
-
      
13,926
      
81,000
      
94,926
  
BloomNet services
    
-
      
35,144
      
-
      
35,144
      
-
      
33,502
      
-
      
33,502
  
Other
    
1,517
      
-
      
-
      
1,517
      
1,508
      
-
      
-
      
1,508
  
Corporate
    
-
      
-
      
-
      
360
      
-
      
-
      
-
      
582
  
Eliminations
    
-
      
-
      
-
      
(900
 )    
-
      
-
      
-
      
(901
 )
Net revenues
   $
206,484
     $
51,162
     $
535,799
     $
792,905
     $
193,182
     $
47,428
     $
500,521
     $
740,812
  
 
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