Note 15 - Business Segments - Segment Performance (Details) - USD ($) $ in Thousands		12 Months Ended
		Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Net revenues		$ 1,151,921	$ 1,193,625	$ 1,173,024
Contribution margin		153,418	161,555	160,800
Depreciation and amortization		(32,469)	(33,376)	(32,384)
Operating income		41,048	46,359	43,282
Corporate, Non-Segment [Member]
Net revenues		1,114	1,102	1,066
Intersegment Eliminations [Member]
Net revenues		(1,745)	(2,986)	(2,470)
Consumer Floral [Member]
Contribution margin		50,808	51,860	50,773
Consumer Floral [Member] | Operating Segments [Member]
Net revenues		457,460	437,132	418,492
BloomNet Wire Service [Member]
Contribution margin		31,683	32,383	30,629
BloomNet Wire Service [Member] | Operating Segments [Member]
Net revenues		89,569	87,700	85,483
Gourmet Food and Gift Baskets [Member]
Contribution margin		70,927	77,312	79,398
Gourmet Food and Gift Baskets [Member] | Operating Segments [Member]
Net revenues		605,523	670,677	670,453
Corporate Segment [Member]
Corporate	[1]	$ (79,901)	$ (81,820)	$ (85,134)

[1] Corporate expenses consist of the Company's enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company's infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.