Note 6 - Goodwill and Intangible Assets - Goodwill by Segment (Details) - USD ($) $ in Thousands		12 Months Ended
		Jul. 02, 2017	Jul. 03, 2016
Balance		$ 77,667	$ 77,097
Sale of Fannie May		(15,077)
Other			570
Balance		62,590	77,667
Consumer Floral [Member]
Balance		17,441	17,582
Sale of Fannie May
Other			(141)
Balance		17,441	17,441
BloomNet Wire Service [Member]
Balance
Sale of Fannie May
Other
Balance
Gourmet Food and Gift Baskets [Member]
Balance	[1]	60,226	59,515
Sale of Fannie May		(15,077)
Other			711
Balance		$ 45,149	$ 60,226	[1]

[1] The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the Gourmet Food & Gift Baskets segment during fiscal 2009.