Note 15 - Segment Performance (Details) - USD ($) $ in Thousands		12 Months Ended
		Jul. 03, 2016	Jun. 28, 2015	Jun. 29, 2014
Consumer Floral [Member]
Sales Revenue		$ 418,492	$ 422,199	$ 421,336
Contribution Margin		50,773	43,529	40,252
BloonNet Wire Service [Member]
Sales Revenue		85,483	85,968	84,199
Contribution Margin		30,629	29,398	26,715
Gourmet Food and Gift Baskets [Member]
Sales Revenue		670,453	613,953	251,990
Contribution Margin		79,398	74,889	27,122
Corporate Segment [Member]
Sales Revenue		1,066	1,020	797
Corporate (a)	[1]	(85,134)	(81,075)	(50,535)
Intersegment Eliminations [Member]
Sales Revenue		(2,470)	(1,634)	(1,977)
Sales Revenue		1,173,024	1,121,506	756,345
Contribution Margin		160,800	147,816	94,089
Depreciation and amortization		(32,384)	(29,124)	(19,848)
Operating income		$ 43,282	$ 37,617	$ 23,706

[1] Corporate expenses consist of the Company's enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company's infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.