Goodwill and Intangible Assets (Tables)

12 Months Ended

Jun. 30, 2013

Goodwill and Intangible Assets

Schedule of goodwill by segment and the related change in the net carrying amount

	Consumer Floral		BloomNet Wire Service		Gourmet Food and Gift Baskets (1)			Total
	(in thousands)
Balance at July 3, 2011	$	6,779	$	—	$	38,777		$	45,556
Acquisition of Flowerama	2,440							2,440
Acquisition related adjustments	490							490
Sale of Fannie May stores					(1,001		)	(1,001		)
Balance at July 1, 2012	$	9,709	$	—	$	37,776		$	47,485
Adjustments					(84		)	(84		)
Acquisition of Pingg	542							542
Balance at June 30, 2013	$	10,251	$	—	$	37,692		$	47,943

(1) The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the GFGB segment during fiscal 2009.

Schedule of other intangible assets

		June 30, 2013						July 1, 2012
	Amortization Period	Gross Carrying Amount		Accumulated Amortization		Net		Gross Carrying Amount		Accumulated Amortization		Net
		(in thousands)
Intangible assets with determinable lives:
Investment in licenses	14 - 16 years	$	7,420	$	5,516	$	1,904	$	7,420	$	5,401	$	2,019
Customer lists	3 - 10 years	15,989		11,334		4,655		16,019		9,961		6,058
Other	5 - 8 years	2,538		2,513		25		2,538		2,173		365
		25,947		19,363		6,584		25,977		17,535		8,442
Trademarks with indefinite lives		36,692		—		36,692		33,134		—		33,134
Total intangible assets		$	62,639	$	19,363	$	43,276	$	59,111	$	17,535	$	41,576