The amount of the cost recognized during the period.

No definition available.

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- Definition

Represent the amount per participant, by the terms of the plan, that the employer may contribute based on the deferral made by each participant.

+ References

No definition available.

+ Details

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Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

- Definition

Represents the participants deferment percentage of salary and performance and non-performance based bonus under nonqualified supplemental deferred compensation plan.

+ References

No definition available.

+ Details

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Data Type:	num:percentItemType
Balance Type:	na
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- Definition

Represents the percentage of employer matching contribution on deferrals made by each participant during the applicable period.

+ References

No definition available.

+ Details

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Data Type:	num:percentItemType
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Period Type:	instant

- Definition

Represents the number of months of service that must be completed to participate under 401(k) Profit Sharing Plan.

+ References

No definition available.

+ Details

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Data Type:	xbrli:durationItemType
Balance Type:	na
Period Type:	duration

- Definition

Represents the required age of employees to become eligible to participate under 401(k) Profit Sharing Plan.

+ References

No definition available.

+ Details

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Namespace Prefix:	flws_
Data Type:	xbrli:integerItemType
Balance Type:	na
Period Type:	duration

- Details

Name:	us-gaap_CompensationAndRetirementDisclosureAbstract
Namespace Prefix:	us-gaap_
Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration

- Details

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Data Type:	xbrli:stringItemType
Balance Type:	na
Period Type:	duration

- Definition

The carrying amount of the liability as of the balance sheet date to an individual under a deferred compensation arrangement. This amount may be the result of periodic accruals made over the period of active employment, or reflect termination benefits resulting contractual terms or a death benefit.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 123R

-Paragraph 64, 65

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 710

-SubTopic 10

-Section 30

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6409875&loc=d3e20015-108363

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Principles Board Opinion (APB)

-Number 12

-Paragraph 6, 7

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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Balance Type:	credit
Period Type:	instant

Employee Retirement Plans (Details) (USD $)	3 Months Ended	12 Months Ended
Employee Retirement Plans (Details) (USD $)	Jan. 01, 2012	Jul. 01, 2012	Jul. 03, 2011	Jun. 27, 2010
Employee Retirement Plans
Required age of employees to become eligible to participate under 401(k) Profit Sharing Plan		21
Number of month of service must be completed to participate under 401(k) Profit Sharing Plan		1 month
Nonqualified supplemental deferred compensation plan
Deferred compensation
Percentage of employee matching contribution on deferrals made by each participant		50.00%
Plan liabilities		$ 1,100,000	$ 300,000
Nonqualified supplemental deferred compensation plan \| Minimum
Deferred compensation
Participants deferment percentage of salary and performance and non-performance based bonus		1.00%
Nonqualified supplemental deferred compensation plan \| Maximum
Deferred compensation
Participants deferment percentage of salary and performance and non-performance based bonus		100.00%
Employer matching contribution per participant amount	2,500
Employer contributions under nonqualified supplemental deferred compensation plan		$ 100,000	$ 100,000	$ 100,000