Goodwill and Intangible Assets (Details) (USD $)	12 Months Ended								12 Months Ended					12 Months Ended
	Jul. 01, 2012	Jul. 03, 2011	Jul. 01, 2012 Fannie May stores	Jul. 03, 2011 Fine Stationery	Jul. 01, 2012 Flowerama	Jul. 03, 2011 Mrs. Beasley's	Jul. 01, 2012 Consumer Floral	Jun. 27, 2010 Consumer Floral	Jul. 03, 2011 Consumer Floral Fine Stationery	Jul. 01, 2012 Consumer Floral Flowerama	Jul. 03, 2011 Gourmet Food and Gift Baskets	Jul. 01, 2012 Gourmet Food and Gift Baskets	Jun. 27, 2010 Gourmet Food and Gift Baskets	Jul. 01, 2012 Gourmet Food and Gift Baskets Fannie May stores	Jul. 03, 2011 Gourmet Food and Gift Baskets Mrs. Beasley's
Change in net carrying amount
Balance at the beginning of the period	$ 45,972,000						$ 6,779,000	$ 5,728,000			$ 39,908,000	$ 38,192,000
Acquisition				1,051,000	2,440,000	308,000			1,051,000	2,440,000					308,000
Acquisition related adjustments	490,000	(1,023,000)					490,000				(1,023,000)
Sale of Fannie May stores			(1,001,000)											(1,001,000)
Balance at the end of the period	47,901,000	45,972,000					9,709,000	5,728,000			39,193,000	38,192,000
Accumulated impairment charges											$ 71,100,000	$ 71,100,000	$ 71,100,000