Acquisitions and dispositions (Details 3) (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Jul. 01, 2012	Jul. 03, 2011	Jun. 27, 2010	Jul. 01, 2012 Flowerama	Aug. 01, 2011 Flowerama	Jul. 01, 2012 Fine Stationery	May 10, 2011 Fine Stationery	Jul. 01, 2012 Mrs. Beasley's	Mar. 09, 2011 Mrs. Beasley's
Acquisitions
Current assets				$ 1,090		$ 360		$ 353
Intangible assets				2,106		1,184	1,200	585
Goodwill				2,440	2,400	1,541	1,500	308	300
Property, plant and equipment				76		269		204
Total assets acquired				5,712		3,354		1,450
Current liabilities				620		20
Other liabilities assumed				756
Total liabilities acquired				1,376		20
Net assets acquired				4,336		3,334		1,450
Pro forma Results of Continuing Operations
Net revenues from continuing operations	716,730	689,010	674,419
Operating income from continuing operations	23,010	14,283	4,707
Net income (loss) from continuing operations	$ 13,007	$ 6,388	$ (1,066)
Net income (loss) per common share from continuing operations, Basic (in dollars per share)	$ 0.20	$ 0.10	$ (0.02)
Net income (loss) per common share from continuing operations, Diluted (in dollars per share)	$ 0.20	$ 0.10	$ (0.02)