Acquisitions and dispositions (Details) (USD $)	12 Months Ended			1 Months Ended					1 Months Ended		1 Months Ended				1 Months Ended
	Jul. 01, 2012	Jul. 03, 2011	Jun. 27, 2010	May 31, 2012 Fine Stationery	May 31, 2011 Fine Stationery	Jul. 01, 2012 Fine Stationery	May 10, 2011 Fine Stationery	May 10, 2011 Fine Stationery Trademarks	May 31, 2011 Fine Stationery Customer related intangibles	May 10, 2011 Fine Stationery Customer related intangibles	Aug. 31, 2011 Flowerama	Aug. 31, 2010 Flowerama item	Jul. 01, 2012 Flowerama	Aug. 01, 2011 Flowerama	Aug. 31, 2011 Flowerama Investment in licenses	Aug. 01, 2011 Flowerama Investment in licenses	Jul. 01, 2012 Mrs. Beasley's	Mar. 09, 2011 Mrs. Beasley's	Mar. 09, 2011 Mrs. Beasley's Tradenames
Acquisitions
Annual revenue in most recent year end prior to acquisition				$ 10,100,000							$ 6,100,000
Annual operating income in most recent year end prior to acquisition														100,000
Number of retail store locations												8
Purchase price							3,300,000							4,300,000
Cash							2,800,000											1,500,000
Additional consideration payable based upon achieving specified operating results							500,000
Intangible assets						1,184,000	1,200,000	1,100,000		100,000			2,106,000			2,100,000	585,000		600,000
Estimated useful life									3 years						20 years
Goodwill						1,541,000	1,500,000						2,440,000	2,400,000			308,000	300,000
Net revenues	716,257,000	671,605,000	653,370,000		8,300,000						5,900,000
Income (loss) before income taxes	20,897,000	9,037,000	(1,055,000)		(1,100,000)						500,000
Reduction in earn-out liability					$ 200,000