Goodwill and Intangible Assets (Tables)

12 Months Ended

Jul. 01, 2012

Goodwill and Intangible Assets

Schedule of change in net carrying amount of goodwill

	Consumer Floral		BloomNet Wire Service		Gourmet Food and Gift Baskets(1)			Total
			(in thousands)
Balance at June 27, 2010	$	5,728	$	—	$	39,908		$	45,636
Acquisition of Fine Stationery		1,051							1,051
Acquisition of Mrs. Beasley's						308			308
Acquisition related adjustments						(1,023	)		(1,023	)
Balance at July 3, 2011	$	6,779	$	—	$	39,193		$	45,972
Acquisition of Flowerama		2,440							2,440
Acquisition related adjustments		490							490
Sale of Fannie May stores						(1,001	)		(1,001	)
Balance at July 1, 2012	$	9,709	$	—	$	38,192		$	47,901

(1)

The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the GFGB segment.

Schedule of other intangible assets

			July 1, 2012						July 3, 2011
	Amortization Period		Gross Carrying Amount		Accumulated Amortization		Net		Gross Carrying Amount		Accumulated Amortization		Net
			(in thousands)
Intangible assets with determinable lives:
Investment in licenses		14 - 16 years	$	7,420	$	5,401	$	2,019	$	5,314	$	5,314	$	—
Customer lists		3 - 10 years		16,019		9,961		6,058		15,804		8,619		7,185
Other		5 - 8 years		2,538		2,173		365		2,538		1,770		768
				25,977		17,535		8,442		23,656		15,703		7,953
Trademarks with indefinite lives				33,396		—		33,396		33,795		—		33,795
Total intangible assets			$	59,373	$	17,535	$	41,838	$	57,451	$	15,703	$	41,748