-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, F0XSufbtrWRWYCZ/O09t1SUag0xqR1pUGLs7SHNKEk6iFIralgQTP4vsZMvkxoek 6buup1DQJWiXh7hXXwXHeg== 0000912057-00-023004.txt : 20000511 0000912057-00-023004.hdr.sgml : 20000511 ACCESSION NUMBER: 0000912057-00-023004 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20000326 FILED AS OF DATE: 20000510 FILER: COMPANY DATA: COMPANY CONFORMED NAME: 1 800 FLOWERS COM INC CENTRAL INDEX KEY: 0001084869 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-RETAIL STORES, NEC [5990] IRS NUMBER: 113117311 STATE OF INCORPORATION: DE FISCAL YEAR END: 0627 FILING VALUES: FORM TYPE: 10-Q SEC ACT: SEC FILE NUMBER: 000-26841 FILM NUMBER: 625063 BUSINESS ADDRESS: STREET 1: 1600 STEWART AVE CITY: WESTBURY STATE: NY ZIP: 11590 BUSINESS PHONE: 5162376000 MAIL ADDRESS: STREET 1: 1600 STEWART AVE CITY: WESTBURY STATE: NY ZIP: 11590 10-Q 1 10-Q UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q /X/ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 26, 2000 / / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD from ___ to ___ Commission File No. 0-26841 1-800-FLOWERS.COM, Inc. (Exact name of registrant as specified in its charter) DELAWARE 11-3117311 -------- ---------- (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 1600 Stewart Avenue, Westbury, New York 11590 --------------------------------------------- (Address of principal executive offices)(Zip code) (516) 237-6000 -------------- (Registrant's telephone number, including area code) Not Applicable -------------- (Former name, former address and formal fiscal year, if changed since last report) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes /X/ No / / The number of shares outstanding of each of the Registrant's classes of common stock: 26,309,268 ---------- (Number of shares of Class A common stock outstanding as of May 5, 2000) 37,861,645 ---------- (Number of shares of Class B common stock outstanding as of May 5, 2000) 1-800-FLOWERS.COM, INC. INDEX PAGE Part I. Financial Information Item 1. Consolidated Financial Statements: Consolidated Balance Sheets-March 26, 2000 and June 27, 1999 3 Consolidated Statements of Operations-Three and Nine Months Ended March 26, 2000 and March 28, 1999 4 Consolidated Statements of Cash Flows-Nine Months Ended March 26, 2000 and March 28, 1999 5 Notes to Consolidated Financial Statements 6 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 9 Item 3. Quantitive and Qualitative Disclosures About Market Risk 20 Part II. Other Information Item 1. Legal Proceedings 21 Item 2. Changes in Securities and Use of Proceeds 21 Item 3. Defaults Upon Senior Securities 21 Item 4. Submission of Matters to a Vote of Security Holders 21 Item 5. Other Information 22 Item 6. Exhibits and Reports on Form 8-K 22 Signatures 23 PART I. - FINANCIAL INFORMATION ITEM 1. - CONSOLIDATED FINANCIAL STATEMENTS 1-800-FLOWERS.COM, INC. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS (IN THOUSANDS, EXCEPT SHARE DATA)
MARCH 26, JUNE 27, 2000 1999 ----------- ----------- (unaudited) ASSETS Current assets: Cash and equivalents $ 128,589 $ 99,183 Receivables, net 9,983 9,284 Inventories 14,025 7,496 Prepaid and other 1,624 1,307 Recoverable income taxes 3,674 2,431 Deferred tax assets 611 1,504 --------- --------- Total current assets 158,506 121,205 Property, plant and equipment at cost, net 38,678 27,525 Investments 1,937 984 Capitalized investment in leases 1,147 1,452 Notes receivable, net 426 722 Goodwill, net of accumulated amortization 36,773 21,362 Investment in licenses, net of accumulated amortization 3,186 3,428 Other 7,808 5,677 --------- --------- Total assets $ 248,461 $ 182,355 ========= ========= LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Accounts payable $ 48,559 $ 23,396 Accrued expenses 10,132 5,543 Current maturities of long-term debt and obligations under capital leases 4,380 6,647 --------- --------- Total current liabilities 63,071 35,586 Long-term debt and obligations under capital leases 8,869 27,457 Deferred rent and other liabilities 4,717 4,009 Management put liability -- 6,300 --------- --------- Total liabilities 76,657 73,352 Commitments and contingencies Stockholders' equity: Preferred stock, $.01 par value, shares authorized-10,000,000, shares issued and outstanding-none at March 26, 2000 and 1,127,546 at June 27, 1999, stated at liquidation value -- 117,57 Class A common stock, $.01 par value, shares authorized-200,000,000, shares issued- 26,318,398 at March 26, 2000 and 4,100,012 at June 27, 1999 263 41 Class B common stock, $.01 par value, shares authorized-200,000,000, shares issued- 43,184,065 at March 26, 2000 and 45,579,005 at June 27, 1999 432 456 Additional paid-in capital 239,530 6,038 Accumulated deficit (64,447) (10,527) Deferred compensation (866) (1,470) Treasury stock, at cost-52,800 Class A and 5,280,000 Class B shares (3,108) (3,108) --------- --------- Total stockholders' equity 171,804 109,003 --------- --------- Total liabilities and stockholders' equity $ 248,461 $ 182,355 ========= =========
SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS. 1-800-FLOWERS.COM, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS (IN THOUSANDS, EXCEPT PER SHARE DATA)
THREE MONTHS ENDED NINE MONTHS ENDED -------------------------- -------------------------- MARCH 26, MARCH 28, MARCH 26, MARCH 28, 2000 1999 2000 1999 ----------- ----------- ------------ ----------- (UNAUDITED) (UNAUDITED) (UNAUDITED) Net revenues $ 85,045 $ 67,290 $ 261,962 $ 203,668 Cost of revenues 54,143 42,098 161,886 123,738 --------- --------- --------- --------- Gross profit 30,902 25,192 100,076 79,930 Operating expenses: Marketing and sales 36,789 19,684 115,987 67,204 Technology and development 4,097 2,273 11,999 5,207 General and administrative 6,773 4,907 21,949 10,528 Depreciation and amortization 4,487 2,157 10,202 6,043 --------- --------- --------- --------- Total operating expenses 52,146 29,021 160,137 88,982 --------- --------- --------- --------- Operating loss (21,244) (3,829) (60,061) (9,052) Other income (expense): Interest income 1,894 298 6,153 702 Interest expense (294) (660) (1,116) (1,863) Other, net 107 47 194 32 --------- --------- --------- --------- Total other income (expense) 1,707 (315) 5,231 (1,129) --------- --------- --------- --------- Loss before income taxes and minority interests (19,537) (4,144) (54,830) (10,181) Benefit from income taxes 268 1,178 867 2,926 --------- --------- --------- --------- Loss before minority interests (19,269) (2,966) (53,963) (7,255) Minority interests in operations of consolidated subsidiaries 4 (63) 43 (99) --------- --------- --------- --------- Net loss (19,265) (3,029) (53,920) (7,354) Redeemable Class C common stock dividends -- (443) -- (1,328) --------- --------- --------- --------- Net loss applicable to common stockholders $ (19,265) $ (3,472) $ (53,920) $ (8,682) ========= ========= ========= ========= Basic and diluted net loss per common share applicable to common stockholders $ (0.31) $ (0.08) $ (0.90) $ (0.20) ========= ========= ========= ========= Shares used in the calculation of basic and diluted net loss per common share applicable to common stockholders 62,667 44,000 59,711 44,000 ========= ========= ========= =========
SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS. 1-800-FLOWERS.COM, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (IN THOUSANDS) NINE MONTHS ENDED -------------------------- MARCH 26, MARCH 28, 2000 1999 ------------ ------------ (UNAUDITED) OPERATING ACTIVITIES: Net loss $ (53,920) $ (7,354) Reconciliation of net loss to net cash used in operations: Depreciation and amortization 10,203 6,043 Deferred income taxes 893 (633) Management put liability 1,451 (1,631) Bad debt expense 607 231 Minority interests (43) 99 Amortization of deferred compensation 289 105 Loss on disposal of equipment and other 118 151 Changes in operating assets and liabilities: Receivables (2,824) (2,765) Inventories (7,029) (3,089) Prepaid and other 441 (292) Recoverable income taxes (1,290) (4,062) Other assets (4,118) (4,913) Accounts payable 24,917 6,247 Accrued expenses 4,520 1,220 Other liabilities 858 941 --------- --------- NET CASH USED IN OPERATING ACTIVITIES (24,927) (9,702) INVESTING ACTIVITIES: Acquisitions, net of cash acquired (25,515) -- Disposition of subsidiary 2,488 -- Capital expenditures, net of noncash expenditures (16,760) (7,254) Purchase of investments (1,000) -- Sale of investments -- 5,428 Notes receivable, net 296 122 --------- --------- NET CASH USED IN INVESTING ACTIVITIES (40,491) (1,704) FINANCING ACTIVITIES: Proceeds from issuance of common stock, net of issuance costs 115,840 -- Proceeds from bank borrowings 20,340 32,402 Payments of capital lease obligations (1,488) (1,062) Repayment of notes payable and bank borrowings (39,868) (26,175) --------- --------- NET CASH PROVIDED BY FINANCING ACTIVITIES 94,824 5,165 --------- --------- Net change in cash and equivalents 29,406 (6,241) Cash and equivalents: Beginning of period 99,183 8,873 --------- --------- End of period $ 128,589 $ 2,632 ========= ========= SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS. 1-800-FLOWERS.COM, INC. AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) NOTE 1 - ACCOUNTING POLICIES BASIS OF PRESENTATION The accompanying unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and in accordance with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States for complete financial statements. In the opinion of management, all material adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three and nine months ended March 26, 2000 are not necessarily indicative of the results that may be expected for the fiscal year ending July 2, 2000. These consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying footnotes included in 1-800-FLOWERS.COM, Inc. and Subsidiaries' (the "Company") Annual Report on Form 10-K for the fiscal year ended June 27, 1999. The consolidated balance sheet at June 27, 1999 has been derived from the audited consolidated financial statements at that date. USE OF ESTIMATES The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. COMPREHENSIVE LOSS For the three and nine months ended March 26, 2000 and March 28, 1999, the Company's comprehensive losses were equal to the respective net losses for each of the periods presented. NOTE 2 - COMMON STOCK STOCK SPLIT On July 7, 1999, the board of directors and stockholders approved an amendment to the certificate of incorporation, effective on July 28, 1999, that increased the number of authorized shares of preferred stock to 10,000,000 and provided for a ten-for-one split of the outstanding shares of common stock. Accordingly, the accompanying consolidated financial statements and footnotes have been retroactively restated to reflect the stock split. INITIAL PUBLIC OFFERING On August 6, 1999, the Company closed its initial public offering ("IPO") of its Class A common stock, issuing 6,000,000 shares at a price of $21.00 per share. The Company raised proceeds of approximately $114.7 million, net of underwriting discounts, commissions and other offering costs of approximately $11.3 million. In anticipation of its IPO, the Company amended and restated its certificate of incorporation on July 7, 1999 to provide that all previously outstanding shares of Class A common stock, of which the holders were entitled to one vote per share, and Class B common stock, which contained no voting rights, convert into a new series of Class B common stock and are entitled to 10 votes per share. Additionally, a new series of Class A common stock was established that entitles the holders to one vote per share. Each share of new Class B common stock shall automatically convert into one share of new Class A common stock upon transfer, with limited exceptions, and at the option of the holder. During the three and nine months ended March 26, 2000, holders of 509,040 and 2,394,940 shares, respectively, of new Class B common stock elected to convert such shares into an equal number of shares of new Class A common stock. 1-800-FLOWERS.COM, INC. AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) PREFERRED STOCK CONVERSION Upon completion of the Company's IPO, each issued and outstanding share of preferred stock was converted into ten shares of Class A common stock, resulting in the issuance of 11,275,460 shares of Class A common stock. EXERCISE OF CLASS A COMMON STOCK WARRANTS On February 22, 2000, the Company issued 2,370,607 shares of Class A common stock, upon the exercise, for a nominal price per share, of warrants issued to a venture capital firm pursuant to a 1995 investment agreement. NOTE 3 - BUSINESS DEVELOPMENTS SALE OF FLORAL WORKS, INC. On January 12, 2000, the Company completed the sale of its Floral Works, Inc. ("Floral Works") subsidiary to a private investment firm, Eaglestone Partners, and the management of Floral Works. Floral Works is a provider of wholesale floral bouquets to supermarkets and grocery store chains. The sales price of $3.1 million approximated the Company's carrying value of the subsidiary's net assets at the time of divestiture. ACQUISITION OF GREATFOOD.COM, INC. Pursuant to an agreement and plan of reorganization, on November 24, 1999, the Company completed its acquisition of GreatFood.com, Inc., ("GreatFood.com"), an online retailer of specialty and gourmet food products. The purchase price of approximately $18.7 million was funded with a portion of the net proceeds available from the Company's IPO. The acquisition has been accounted for as a purchase and, accordingly, the operating results of GreatFood.com have been included in the Company's consolidated financial statements since the date of acquisition. The excess of the purchase price over the fair market value of the net assets acquired, approximately $18.3 million, is being amortized over three years. The following unaudited pro forma consolidated financial information has been prepared assuming the sale of Floral Works and the acquisition of GreatFood.com had taken place at the beginning of the respective periods presented. This unaudited pro forma information is presented for illustrative purposes only and is not necessarily indicative of the results of operations in future periods or results that would have been achieved had the sale of Floral Works and the acquisition of GreatFood.com taken place at the beginning of the specified periods.
NINE MONTHS ENDED ------------------------------ MARCH 26, MARCH 28, 2000 1999 ------------- -------------- (IN THOUSANDS, EXCEPT PER SHARE DATA) Net revenues $ 255,278 $ 196,181 Loss from operations (67,893) (11,300) Net loss applicable to common stockholders (61,443) (10,648) Net loss per share applicable to common stockholders $ (1.03) $ (0.24)
ACQUISITION OF MINORITY INTEREST IN THE PLOW & HEARTH, INC. Pursuant to the terms of the Plow & Hearth stockholders' agreement between 1-800-FLOWERS.COM, Inc., its subsidiary, The Plow & Hearth, Inc. ("Plow & Hearth") and Plow & Hearth management shareholders, upon completion of the Company's IPO in August 1999, the Company satisfied its obligation under the Plow & Hearth management put liability when it acquired the remaining outstanding shares of common stock and stock options from the minority 1-800-FLOWERS.COM, INC. AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (UNAUDITED) stockholders of Plow & Hearth for cash of approximately $7.9 million, net of Plow & Hearth stock option exercise proceeds of approximately $0.5 million. Accordingly, the incremental amount of funding required to satisfy the management put liability, which was $6.3 million at June 27, 1999, was recorded in the Company's fiscal 2000 quarter ended September 26, 1999 as general and administrative expense and goodwill in the amounts of $1.5 million and $0.1 million, respectively. NOTE 4 - LONG-TERM DEBT Using the proceeds of its IPO, the Company repaid amounts previously outstanding under a bank term loan and revolving credit line, as well as seller financed acquisition obligations associated with the Company's franchise operations. The Company's long-term debt and obligations under capital leases consist of the following: MARCH 26, JUNE 27, 2000 1999 --------- -------- (IN THOUSANDS) Bank term loan and revolving credit line $ -- $21,000 Commercial notes and revolving credit lines 8,744 4,675 Seller financed acquisition obligations 304 3,351 Obligations under capital leases 4,201 5,078 ------- ------- 13,249 34,104 Less current maturities of long-term debt and obligations under capital leases 4,380 6,647 ------- ------- $ 8,869 $27,457 ======= ======= NOTE 5 - INCOME TAXES The Company incurred a loss that provided a tax benefit of $0.3 million and $0.9 million for the three and nine months ended March 26, 2000, respectively. The effective tax rate differed from the combined statutory rate as a result of providing a full valuation allowance on that portion of the Company's deferred tax asset, consisting primarily of net operating loss carryforwards, that exceeded the amount of recoverable income taxes due to allowable carryback claims, because of the uncertainty regarding its realizability. NOTE 6 - LOSS PER SHARE Net loss per share is computed using the weighted-average number of common shares outstanding. Shares associated with stock options and warrants, prior to exercise, are not included in the computation as their inclusion would be antidilutive. The shares of the Company's preferred stock were converted into common stock upon completion of the IPO and are included in the calculation of weighted-average shares as of that date. During the three and nine months ended March 28, 1999, shares of the Company's Class C common stock were excluded from the computation as their inclusion would have been antidilutive. All outstanding shares of the Company's Class C common stock were either redeemed or converted into Class A common stock in May 1999, and as such, those shares converted (263,452) are included in the computation of weighted-average shares for the entire three and nine months ended March 26, 2000. NOTE 7 - COMMITMENTS AND CONTINGENCIES LEGAL PROCEEDINGS From time to time, the Company is subject to legal proceedings and claims arising in the ordinary course of business. The Company is not aware of any such legal proceedings or claims that it believes will have, individually or in the aggregate, a material adverse effect on its business, consolidated financial position, results of operations or liquidity. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. FORWARD LOOKING STATEMENTS Certain of the matters and subject areas discussed in this Quarterly Report on Form 10-Q contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical information provided herein are forward-looking statements and may contain information about financial results, economic conditions, trends and known uncertainties based on the Company's current expectations, assumptions, estimates and projections about its business and the Company's industry. These forward-looking statements involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of several factors, including those more fully described under the caption "Additional Risk Factors that May Affect Future Results" and elsewhere in this Quarterly Report. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis, judgment, belief or expectation only as of the date hereof. The forward-looking statements made in this Quarterly Report on Form 10-Q relate only to events as of the date on which the statements are made. The Company undertakes no obligation to publicly update any forward-looking statements for any reason, even if new information becomes available or other events occur in the future. OVERVIEW 1-800-FLOWERS.COM, Inc. is a leading provider of floral products and gifts, gourmet foods and home and garden merchandise. The Company provides its customers the choice of purchasing its products online, by calling us toll-free or by visiting our owned or franchised retail stores. As of March 26, 2000, the Company had sold its products to in excess of 8.5 million customers, of which 1.8 million had transacted business with us online. Although the Company has been profitable in the past, the Company expects to incur losses for the foreseeable future as a result of the significant operating and capital expenditures required to achieve its objectives. In order to achieve and maintain profitability, the Company will need to generate revenues significantly above historical levels. The Company's prospects for achieving profitability must be considered in light of the risks, uncertainties, expenses, and difficulties encountered by companies in the rapidly evolving market of online commerce. ACQUISITIONS GREATFOOD.COM, INC. On November 24, 1999, the Company completed its acquisition of GreatFood.com, Inc., ("GreatFood.com"), an online retailer of specialty and gourmet food products, pursuant to an agreement and plan of reorganization. The purchase price of approximately $18.7 million was funded with a portion of the net proceeds available from the Company's initial public offering ("IPO") in August 1999. The acquisition has been accounted for as a purchase and, accordingly, the operating results of GreatFood.com have been included in the Company's consolidated financial statements since the date of acquisition. The excess of the purchase price over the fair market value of the net assets acquired of approximately $18.3 million is being amortized over three years. THE PLOW & HEARTH, INC. Upon closing of its IPO, the Company used a portion of the net proceeds to acquire, for net cash of $7.9 million, all of the remaining outstanding shares of Plow & Hearth common stock and stock options from the minority stockholders, thereby satisfying its obligation under the management put liability. DIVESTITURE On January 12, 2000, the Company completed the sale of its Floral Works, Inc. ("Floral Works") subsidiary to a private investment firm, Eaglestone Partners, and the management of Floral Works. Floral Works is a provider of wholesale floral bouquets to supermarkets and grocery store chains. The sales price of $3.1 million approximated the Company's carrying value of the subsidiary's net assets at the time of divestiture. Such divestiture is not expected to have a material impact on the Company's consolidated net revenues or operating income for the fiscal year ending July 2, 2000. RESULTS OF OPERATIONS NET REVENUES
Three Months Ended Nine Months Ended ----------------------- ----------------------- March 26, March 28, March 26, March 28, 2000 1999 % Change 2000 1999 % Change ----------- ----------- --------- ----------- ----------- --------- (IN THOUSANDS) (IN THOUSANDS) Net revenues: Telephonic $ 47,249 $ 43,903 7.6% $162,490 $146,245 11.1% Online 30,051 13,219 127.3% 71,525 30,248 136.5% Retail/fulfillment 7,745 10,168 -23.8% 27,947 27,175 2.8% -------- -------- ------ -------- -------- ------ $ 85,045 $ 67,290 26.4% $261,962 $203,668 28.6%
Net revenues consist primarily of the selling price of merchandise and service and shipping charges, net of returns and credits. Growth in both telephonic and online revenues during the three and nine months ended March 26, 2000, in comparison to prior year, was due to increased and more efficient sales and marketing efforts, and the Company's continued expansion into non-floral products, including a broad range of items such as online greeting cards, candies and gourmet items, as well as unique gifts for the home and garden. Non-floral gift products accounted for 20.9% and 15.5% of total merchandise sold during the three months ended March 26, 2000 and March 28, 1999, respectively. During the three months ended March 26, 2000, the Company added 628,000 new customers (347,000 telephonically and 281,000 online), bringing its cumulative customer accounts to over 8.5 million, of which 1.8 million have transacted business either through the 1-800-FLOWERS.COM Web site or one of its affiliated portal partners. Of the 1.1 million customers who placed orders with the Company during the three months ended March 26, 2000, approximately 40% were repeat purchases from existing customers. In addition, online revenue growth continues to be driven by increased traffic coming directly to the Company's URL (Universal Resource Locator), which accounted for 71% of total online orders during the three months ended March 26, 2000, compared to 44% during the same period of the prior year. The growth of telephonic revenues demonstrates the customer benefit of multiple channel access to our products and services. Revenue derived from the Company's GreatFood.com subsidiary, which is included in the Company's results of operations since it was acquired on November 24, 1999, was not material in relation to consolidated revenue for the three and nine month periods ended March 26, 2000. The decrease in retail/fulfillment revenues in comparison to prior year periods was due to a $3.1 million reduction in floral wholesale net revenue as a result of the Company's divestiture of Floral Works in January 2000, offset by an increase in retail net revenue due to growth in the number of owned retail stores from 27 at June 28, 1999 to 39 at March 26, 2000, and an increase in same store sales. The Company does not expect to materially increase the number of owned retail stores in the foreseeable future. GROSS PROFIT
Three Months Ended Nine Months Ended ------------------------- ----------------------- March 26, March 28, March 26, March 28, 2000 1999 % Change 2000 1999 % Change ----------- ----------- --------- ----------- ----------- --------- (IN THOUSANDS) (IN THOUSANDS) Gross profit $ 30,902 $ 25,192 22.7% $ 100,076 $ 79,930 25.2% Gross margin % 36.3% 37.4% 38.2% 39.2%
Gross profit consists primarily of net revenues less cost of revenues which is comprised primarily of fees paid to clearinghouses, net of rebates, and the cost of merchandise sold, including inbound freight and outbound shipping. Additionally, cost of revenues includes labor and facility expenses related to the Company's wholesale operations and facility costs related to properties that are sublet to the Company's franchisees. Gross profit increased during the three and nine months ended March 26, 2000, in comparison to prior year, as a result of increased sales volume. Gross margin percentage declined in comparison to the prior year due to certain introductory product pricing, including promotions related to the successful launch of the Company's exclusive line of "Fleur de Chocolate" branded Belgian candies, a higher credit and replacement rate on floral orders during the Valentine's day holiday to increase customer satisfaction and loyalty, and an increase in the average merchandise sales price on florist fulfilled orders which, while generating higher absolute gross profit dollars, results in a lower gross margin percentage since the Company's fixed service charge is spread over a higher sales price. MARKETING AND SALES EXPENSE
Three Months Ended Nine Months Ended ----------------------- ----------------------- March 26, March 28, March 26, March 28, 2000 1999 % Change 2000 1999 % Change ----------- ----------- --------- ----------- ----------- --------- (IN THOUSANDS) (IN THOUSANDS) Marketing and sales $36,789 $19,684 86.9% $115,987 $67,204 72.6% Percentage of sales 43.3% 29.3% 44.3% 33.0%
Marketing and sales expense consists primarily of advertising and promotional expenditures, catalog costs, fees paid to establish and maintain strategic relationships with Internet companies, costs associated with retail store, customer service center and fulfillment center operations and the operating expenses of the Company's departments engaged in marketing, selling and merchandising activities. The increases in marketing and sales expense over the comparable periods of the prior year was primarily attributable to higher discretionary spending in traditional media advertising, relationship and direct marketing; enhancements to the Company's marketing and merchandising staff, as well as additional sales personnel in support of order fulfillment and customer service activities; and additional online portal expenses as a result of the Company's expanded agreement with America Online, contract renewal with Excite and new agreements with Snap.com, Microsoft Network and Yahoo!. The Company expects to continue to invest significantly in marketing and sales expenses in future periods as the Company executes its business plan. However, the Company will continually evaluate the benefit of its strategic relationships with its internet portal partners as well as the effectiveness of its offline marketing efforts and will adjust its spending accordingly. TECHNOLOGY AND DEVELOPMENT EXPENSE
Three Months Ended Nine Months Ended ----------------------- ----------------------- March 26, March 28, March 26, March 28, 2000 1999 % Change 2000 1999 % Change ----------- ----------- --------- ----------- ----------- --------- (IN THOUSANDS) (IN THOUSANDS) Technology and development $4,097 $2,273 80.2% $11,999 $5,207 130.4% Percentage of sales 4.8% 3.4% 4.6% 2.6%
Technology and development expense consists primarily of payroll and operating expenses of the Company's information technology group, costs associated with its Web site, including design, content development and third-party hosting, and maintenance, support and licensing costs pertaining to the Company's order entry, customer service, fulfillment and database systems. The increase in technology and development expense over the comparable periods of the prior year was primarily attributable to development costs incurred to enhance the content and functionality of the Company's Web site and transaction processing system, and additional payroll and related expenses associated with the staffing of technology personnel. During the nine months ended March 26, 2000, the Company expended $25.2 million on technology and development, of which $13.2 million has been capitalized. The Company believes that continued investment in technology and development is critical to attaining its strategic objectives and, as a result, technology and development costs are expected to continue to increase in comparison to prior years, particularly in the areas of Web site development and database management. GENERAL AND ADMINISTRATIVE EXPENSE
Three Months Ended Nine Months Ended ----------------------- ----------------------- March 26, March 28, March 26, March 28, 2000 1999 % Change 2000 1999 % Change ----------- ----------- --------- ----------- ----------- --------- (IN THOUSANDS) (IN THOUSANDS) General and administrative $6,773 $4,907 38.0% $21,949 $10,528 108.4% Percentage of sales 8.0% 7.3% 8.4% 5.2%
General and administrative expense consists of payroll and other expenses in support of the Company's executive, finance and accounting, legal, human resources and other administrative functions, as well as professional fees and other general corporate expenses. The increase in general and administrative expense over the comparable periods of the prior year was the result of costs associated with additions to the management team and administrative increases associated with operating as a public company. In addition, $3.1 million of the increase during the nine months ended March 26, 2000 was attributable to the effect of the management put liability associated with the Plow & Hearth acquisition. During the nine months ended March 26, 2000, the Company recorded a charge of $1.5 million to increase the liability, while during the nine months ended March 28, 1999, the Company recorded a benefit of $1.6 million to reduce the liability in accordance with the terms of the purchase agreement. DEPRECIATION AND AMORTIZATION EXPENSE
Three Months Ended Nine Months Ended ----------------------- ----------------------- March 26, March 28, March 28, March 29, 2000 1999 % Change 2000 1999 % Change ----------- ----------- --------- ----------- ----------- --------- (IN THOUSANDS) (IN THOUSANDS) Depreciation and $4,487 $2,157 108.0% $10,202 $6,043 68.9% amortization Percentage of sales 5.3% 3.2% 3.9% 3.0%
The increase in depreciation and amortization expense over the comparable periods of the prior year was primarily due to additional capital expenditures in short-lived information systems hardware and software and the amortization of goodwill resulting from the Company's acquisition of GreatFood.com. OTHER INCOME (EXPENSE)
Three Months Ended Nine Months Ended --------------------------------- --------------------------------- March 26, March 28, March 26, March 28, 2000 1999 % Change 2000 1999 % Change ----------- ----------- --------- ----------- ----------- --------- (IN THOUSANDS) (IN THOUSANDS) Interest income $ 1,894 $ 298 535.6% $ 6,153 $ 702 776.5% Interest expense (294) (660) (55.5%) (1,116) (1,863) (40.1%) Other 107 47 127.7% 194 32 506.3%
Other income (expense) consists primarily of interest earned on the cash proceeds from the Company's IPO in August 1999, and private placement which was completed in May 1999, offset by interest expense attributable to the Company's mortgage notes, capital leases, credit facility, and promissory notes issued to sellers in certain acquisitions. The Company's credit facility, including a term loan ($18.0 million) and line of credit drawdown ($3.0 million) was repaid with the proceeds of the Company's IPO in August 1999, while certain seller financed acquisition obligations ($2.6 million) associated with the Company's franchise operations were repaid in November 1999. INCOME TAXES For the three and nine months ended March 26, 2000, the Company incurred a loss that provided a tax benefit of $0.3 million and $0.9 million, respectively. The effective tax rate differed from the combined statutory rate as a result of providing a full valuation allowance on that portion of the Company's deferred tax asset, consisting primarily of net operating loss carryforwards, that exceeded the amount of recoverable income taxes due to allowable carryback claims, because of the uncertainty regarding its realizability. LIQUIDITY AND CAPITAL RESOURCES At March 26, 2000, the Company had working capital of $95.4 million, including cash and equivalents of $128.6 million, compared to working capital of $85.6 million, including cash and equivalents of $99.2 million at June 27, 1999. Net cash used in operating activities of $24.9 million for the nine months ended March 26, 2000 was primarily attributable to net losses, reduced by noncash charges of depreciation and amortization and working capital changes comprised primarily of increases in accounts payable and accrued expenses, offset by an increase in inventory associated with the Company's expansion into non-floral product lines and in anticipation of heavier volume during the Company's fiscal fourth quarter which historically has been its strongest selling season. Net cash used in investing activities was $40.5 million for the nine months ended March 26, 2000, and consisted primarily of capital expenditures and the acquisitions of GreatFood.com and all of the remaining outstanding shares of common stock and stock options from the minority shareholders of the Company's Plow & Hearth subsidiary. Net cash provided by financing activities was $94.8 million for the nine months ended March 26, 2000, resulting from the net proceeds from the issuance of Class A common stock in the Company's IPO, less repayments of amounts outstanding under the Company's credit facilities, seller financed acquisition obligations and capital lease obligations. The Company intends to continue to invest heavily to support its growth strategy and expand its online sales channel. These investments include continued advertising and marketing programs designed to enhance the Company's brand name recognition with customers, expansion of its product lines to include a broad variety of specialty gift and gourmet items, and the further development of its Web site operating infrastructure. The Company believes that current cash and equivalents will be sufficient to meet these anticipated cash needs for at least the next twelve months. However, any projection of future cash needs and cash flows are subject to substantial uncertainty. If current cash and cash that may be generated from operations are insufficient to satisfy the Company's liquidity requirements, the Company may seek to sell additional equity or debt securities or to obtain lines of credit, in addition to the $4.5 million credit line currently available. The sale of additional equity or convertible debt securities could result in additional dilution to the Company's stockholders. In addition, the Company will, from time to time, consider the acquisition of or investment in complementary businesses, products, services and technologies, which might impact the Company's liquidity requirements or cause the Company to issue additional equity or debt securities. There can be no assurance that financing will be available in amounts or on terms acceptable to the Company, if at all. YEAR 2000 COMPLIANCE Many currently installed computer systems and software products were coded to accept or recognize only two digit entries in the date code field. These programs were designed and developed without addressing the impact of the recent change in the century, and as such, are subject to failure or miscalculations which could potentially result in disruptions of normal business activities. As a result, computer systems and software used by many companies and governmental agencies required upgrades to comply with Year 2000 requirements. In response to these issues, during fiscal 1999, the Company prepared and executed a Year 2000 readiness program which encompassed all of its critical systems including transaction processing, call management, telecommunications, fulfillment, finance and interactive applications. Although the Company's recent information technology investments had been in support of its expanding operating and decision support requirements, to the extent they involved a replacement of an existing system, Year 2000 compliance requirements were also addressed. To date, the Company's assessment has determined that all of its critical business systems, including its call-routing system, which was replaced in December 1999, are Year 2000 compliant. Based upon the Company's evaluation of the performance of its systems, as well as the operations of the business subsequent to December 31, 1999, the Company is not aware of any material adverse effects arising from the Year 2000 phenomenon. Nonetheless, the Company may experience unexpected costs caused by undetected errors or defects in the technology used in its systems or because of the failure of a material vendor to be Year 2000 compliant. We will continue to monitor our systems as well as those of our vendors throughout the year to ensure that any latent Year 2000 problems that may arise are addressed promptly. ADDITIONAL RISK FACTORS THAT MAY AFFECT FUTURE RESULTS THE RISKS AND UNCERTAINTIES DESCRIBED BELOW ARE NOT THE ONLY ONES THE COMPANY FACES. ADDITIONAL RISKS AND UNCERTAINTIES NOT PRESENTLY KNOWN TO THE COMPANY OR THAT ARE CURRENTLY DEEMED IMMATERIAL MAY ALSO IMPAIR ITS BUSINESS OPERATIONS. IF ANY OF THE FOLLOWING RISKS ACTUALLY OCCUR, THE COMPANY'S BUSINESS, FINANCIAL CONDITION OR RESULTS OF OPERATIONS WOULD LIKELY SUFFER. THE COMPANY EXPECTS TO INCUR LOSSES FOR THE FORESEEABLE FUTURE, WHICH MAY REDUCE THE TRADING PRICE OF ITS CLASS A COMMON STOCK. The Company expects to incur significant operating and capital expenditures in order to: o expand the 1-800-FLOWERS.COM brand through marketing and other promotional activities; o maintain certain of its strategic relationships with Internet companies; o increase the number of products offered; and o enhance the Company's technological infrastructure and order fulfillment capabilities. Although the Company has been profitable in the past, management expects that the Company may incur losses for the foreseeable future as a result of these expenditures. In order to achieve and maintain profitability, the Company may need to generate revenues significantly above historical levels and/or reduce operating expenses. Management cannot assure you that the Company may achieve sufficient revenues for profitability. Even if the Company does achieve profitability, it may not sustain or increase profitability on a quarterly or annual basis in the future. THE COMPANY'S QUARTERLY OPERATING RESULTS MAY SIGNIFICANTLY FLUCTUATE AND YOU SHOULD NOT RELY ON THEM AS AN INDICATION OF ITS FUTURE RESULTS. The Company's future revenues and results of operations may fluctuate significantly due to a combination of factors, many of which are outside of management's control. The most important of these factors include: o seasonality; o the timing and effectiveness of our marketing programs; o the timing of the introduction of new products and services; o the timing and effectiveness of capital expenditures; o the Company's ability to enter into or renew marketing agreements with Internet companies; and o competition. The Company may be unable to adjust spending quickly enough to offset any unexpected revenue shortfall. If the Company has a shortfall in revenue in relation to its expenses, operating results may suffer. The Company's operating results for any particular quarter may not be indicative of future operating results. You should not rely on quarter-to-quarter comparisons of results of operations as an indication of the Company's future performance. It is possible that, in future periods, results of operations may be below the expectations of public market analysts and investors. This could cause the trading price of the Company's Class A common stock to fall. Consumer spending on flowers, gifts and other products sold by the Company may vary with general economic conditions. If general economic conditions deteriorate and the Company's customers have less disposable income, consumers may likely spend less on its products and its quarterly operating results may suffer. THE COMPANY'S OPERATING RESULTS MAY SUFFER IF REVENUES DURING THE COMPANY'S PEAK SEASONS DO NOT MEET ITS EXPECTATIONS. Sales of the Company's products are seasonal, concentrated in the second calendar quarter, due to Mother's Day, Secretaries' Week and Easter, and the fourth calendar quarter, due to the Thanksgiving and Christmas holidays. In anticipation of increased sales activity during these periods, the Company hires a significant number of temporary employees to supplement its permanent staff and the Company significantly increases its inventory levels. If revenues during these periods do not meet the Company's expectations, it may not generate sufficient revenue to offset these increased costs and its operating results may suffer. IF THE COMPANY'S CUSTOMERS DO NOT FIND ITS EXPANDED PRODUCT LINES APPEALING, REVENUES MAY NOT GROW AND NET INCOME MAY DECREASE. The Company's business historically has focused on offering floral and gift products. The Company has expanded its product lines in the gift, gourmet food and home and garden categories, and expects to continue to incur significant costs in marketing these new products. If the Company's customers do not find its expanded product lines appealing, the Company may not generate sufficient revenue to offset its related costs and its results of operations may be negatively impacted. IF THE COMPANY FAILS TO DEVELOP AND MAINTAIN ITS BRAND, IT MAY NOT INCREASE OR MAINTAIN ITS CUSTOMER BASE OR ITS REVENUES. The Company must develop and maintain the 1-800-FLOWERS.COM brand to expand its customer base and its revenues. In addition, the Company has introduced and acquired other brands in the past, and may continue to do so in the future. The Company believes that the importance of brand recognition will increase as it expands its product offerings. Many of the Company's customers may not be aware of the Company's non-floral products. The Company intends to substantially increase its expenditures for creating and maintaining brand loyalty and raising awareness of its additional product offerings. However, if the Company fails to advertise and market its products effectively, it may not succeed in establishing its brands, it may lose customers and revenues may decline. The Company's success in promoting and enhancing the 1-800-FLOWERS.COM brand will also depend on its success in providing its customers high-quality products and a high level of customer service. If the Company's customers do not perceive its products and services to be of high quality, the value of the 1-800-FLOWERS.COM brand would be diminished, the Company may lose customers and its revenues may decline. A FAILURE TO ESTABLISH AND MAINTAIN STRATEGIC ONLINE RELATIONSHIPS THAT GENERATE A SIGNIFICANT AMOUNT OF TRAFFIC COULD LIMIT THE GROWTH OF THE COMPANY'S BUSINESS. The Company expects that while a greater percentage of its online customers will come to its Web site directly, it will not be independent from third party Web sites with which the Company has strategic relationships, including AOL, Excite, SNAP.COM, and the Microsoft Network. If these third-parties do not attract a significant number of visitors, the Company may not receive a significant number of online customers from these relationships and its revenues from these relationships may decrease or not grow. There continues to be strong competition to establish relationships with leading Internet companies, and the Company may not successfully enter into additional relationships, or renew existing ones. The Company may also be required to pay significant fees to maintain and expand existing relationships. The Company's online revenues may suffer if it fails to enter into new relationships or maintain existing relationships or if these relationships do not result in traffic sufficient to justify their costs. IF LOCAL FLORISTS AND OTHER THIRD-PARTY VENDORS DO NOT FULFILL ORDERS TO THE COMPANY'S CUSTOMERS' SATISFACTION, ITS CUSTOMERS MAY NOT SHOP WITH THE COMPANY AGAIN. Floral orders placed by the Company's customers are fulfilled by local florists, a majority of which are either part of the Company's "BloomNet" network of approximately 1,400 independent florists or the Company's owned or franchised stores. Except for the 39 Company-owned stores as of March 26, 2000, the Company does not directly control any of these florists. In addition, many of the non-floral products sold by the Company are manufactured and delivered to its customers by independent third-party vendors. If customers are dissatisfied with the performance of the local florist or other third-party vendors, they may not utilize the Company's services when placing future orders and its revenues may decrease. IF A FLORIST DISCONTINUES ITS RELATIONSHIP WITH THE COMPANY, THE COMPANY'S CUSTOMERS MAY EXPERIENCE DELAYS IN SERVICE OR DECLINES IN QUALITY AND MAY NOT SHOP WITH THE COMPANY AGAIN. Many of the Company's arrangements with local florists for order fulfillment, including arrangements with BloomNet florists, are not formalized in writing. Of those relationships which have been formalized in writing, including arrangements with BloomNet florists, most may be terminated with 10 days notice. If a florist discontinues its relationship with the Company, it will be required to obtain a suitable replacement located in the same area, which may cause delays in delivery or a decline in quality, leading to customer dissatisfaction and loss of customers. IF A SIGNIFICANT AMOUNT OF CUSTOMERS ARE NOT SATISFIED WITH THEIR PURCHASE, THE COMPANY WILL BE REQUIRED TO INCUR SUBSTANTIAL COSTS TO ISSUE REFUNDS, CREDITS OR REPLACEMENT PRODUCTS. The Company offers its customers a 100% satisfaction guarantee on its products. If customers are not satisfied with the products they receive, the Company will either send the customer another product or issue the customer a refund or a credit. The Company's net income could decrease if a significant number of customers request replacement products, refunds or credits. INCREASED SHIPPING COSTS AND LABOR STOPPAGES MAY ADVERSELY AFFECT SALES OF THE COMPANY'S NON-FLORAL PRODUCTS. Non-floral products are delivered to customers either directly from the manufacturer or from the Company's warehouse in Virginia. The Company has established relationships with the United States Postal Service, Federal Express, United Parcel Service and other common carriers for the delivery of these products. If these carriers were to raise the prices they charge to ship the Company's goods, its customers might choose to buy comparable products locally to avoid shipping charges. In addition, these carriers may experience labor stoppages, which could impact the Company's ability to deliver products on a timely basis to its customers and adversely affect its customer relationships. IF THE COMPANY FAILS TO CONTINUOUSLY IMPROVE ITS WEB SITE, IT MAY NOT ATTRACT OR RETAIN CUSTOMERS. If potential or existing customers do not find the Company's Web site a convenient place to shop, the Company may not attract or retain customers and its sales may suffer. To encourage the use of the Company's Web site, it must continuously improve its accessibility, content and ease of use. Customer traffic and the Company's business would be adversely affected if competitors' Web sites are perceived as easier to use or better able to satisfy customer needs. COMPETITION IN THE FLORAL, GIFT, GOURMET FOOD AND HOME AND GARDEN INDUSTRIES IS INTENSE AND A FAILURE TO RESPOND TO COMPETITIVE PRESSURE COULD RESULT IN LOST REVENUES. There are many companies that offer products in the floral, gift, gourmet food and home and garden categories. In the floral category, the Company's competitors include: o retail floral shops, some of which maintain toll-free telephone numbers; o online floral retailers; o catalog companies that offer floral products; o floral telemarketers and wire services; and o supermarkets and mass merchants with floral departments. Similarly, the gift, gourmet food and home and garden categories are highly competitive. Each of these categories encompasses a wide range of products and is highly fragmented. Products in these categories may be purchased from a number of outlets, including mass merchants, retail specialty shops, online retailers and mail-order catalogs. Competition is intense and the Company expects it to increase. Increased competition could result in: o price reductions, decreased revenue and lower profit margins; o loss of market share; and o increased marketing expenditures. These and other competitive factors could materially and adversely affect the Company's results of operations. IF THE COMPANY DOES NOT ACCURATELY PREDICT CUSTOMER DEMAND FOR ITS PRODUCTS, IT MAY LOSE CUSTOMERS OR EXPERIENCE INCREASED COSTS. In the past, the Company did not need to maintain a significant inventory of products. However, as the Company expands the volume of non-floral products offered to its customers, the Company may be required to increase inventory levels and the number of products maintained in its warehouses. Because the Company has limited experience offering many of its non-floral products through its Web site, the Company may not predict inventory levels accurately. If the Company overestimates customer demand for its products, excess inventory and outdated merchandise could accumulate, tying up working capital and potentially resulting in reduced warehouse capacity and inventory losses due to damage, theft and obsolescence. If the Company underestimates customer demand, it may disappoint customers who may turn to its competitors. Moreover, the strength of the 1-800-FLOWERS.COM brand could be diminished due to misjudgments in merchandise selection. IF THE SUPPLY OF FLOWERS FOR SALE BECOMES LIMITED, THE PRICE OF FLOWERS WILL RISE OR FLOWERS MAY BE UNAVAILABLE AND THE COMPANY'S REVENUES AND GROSS MARGINS COULD DECLINE. A variety of factors affect the supply of flowers in the United States and the price of the Company's floral products. If the supply of flowers available for sale is limited due to weather conditions or other factors, prices for flowers will likely rise and customer demand for the Company's floral products may be reduced, causing revenues and gross margins to decline. Alternatively, the Company may not be able to obtain high quality flowers in an amount sufficient to meet customer demand. Even if available, flowers from alternative sources may be of lesser quality and/or may be more expensive than those currently offered by the Company. Most of the flowers sold in the United States are grown by farmers located abroad, primarily in Colombia, Ecuador and Holland, and the Company expects that this will continue in the future. The availability and price of flowers could be affected by a number of factors affecting these regions, including: o import duties and quotas; o agricultural limitations and restrictions to manage pests and disease; o changes in trading status; o economic uncertainties and currency fluctuations; o severe weather; o work stoppages; o foreign government regulations and political unrest; and o trade restrictions, including United States retaliation against foreign trade practices. A FAILURE TO MANAGE ITS INTERNAL OPERATING AND FINANCIAL FUNCTIONS COULD LEAD TO INEFFICIENCIES IN CONDUCTING THE COMPANY'S BUSINESS AND SUBJECT IT TO INCREASED EXPENSES. The Company's expansion efforts have significantly strained its operational and financial systems. To accommodate the Company's growth, it recently implemented new or upgraded operating and financial systems, procedures and controls. Any failure to integrate these initiatives in an efficient manner could adversely affect its business. In addition, the Company's systems, procedures and controls may prove to be inadequate to support its future operations. THE COMPANY'S FRANCHISEES MAY DAMAGE ITS BRAND OR INCREASE ITS COSTS BY FAILING TO COMPLY WITH ITS FRANCHISE AGREEMENTS OR ITS OPERATING STANDARDS. The Company's franchise business is governed by its Uniform Franchise Offering Circular, franchise agreements and applicable franchise law. If the Company's franchisees do not comply with its established operating standards or the terms of the franchise agreements, the 1-800-FLOWERS.COM brand may be damaged. The Company may incur significant additional costs, including time-consuming and expensive litigation, to enforce its rights under the franchise agreements. Additionally, the Company is the primary tenant on certain leases, which the franchisees sublease from the Company. If a franchisee fails to meet its obligations as subtenant, the Company could incur significant costs to avoid a default under the primary lease. Furthermore, as a franchisor, the Company has obligations to its franchisees. Franchisees may challenge the performance of the Company's obligations under the franchise agreements and subject it to costs in defending these claims and, if the claims are successful, costs in connection with their compliance. IF THIRD PARTIES ACQUIRE RIGHTS TO USE SIMILAR DOMAIN NAMES OR PHONE NUMBERS OR IF THE COMPANY LOSES THE RIGHT TO USE ITS PHONE NUMBERS, ITS BRAND MAY BE DAMAGED AND IT MAY LOSE SALES. The Company's Internet domain names are an important aspect of its brand recognition. The Company cannot practically acquire rights to all domain names similar to WWW.1800FLOWERS.COM. If third parties obtain rights to similar domain names, these third parties may confuse the Company's customers and cause its customers to inadvertently place orders with these third parties, which could result in lost sales and could damage its brand. Likewise, the phone number that spells 1-800-FLOWERS is important to the Company's brand and its business. While the Company has obtained the right to use the phone numbers 1-800-FLOWERS, 1-888-FLOWERS and 1-877-FLOWERS, as well as common "FLOWERS" misdials, it may not be able to obtain rights to use the FLOWERS phone number as new toll-free prefixes are issued, or the rights to all similar and potentially confusing numbers. If third parties obtain the phone number which spells "FLOWERS" with a different prefix or a toll-free number similar to FLOWERS, these parties may also confuse the Company's customers and cause lost sales and potential damage to its brand. In addition, under applicable FCC rules, ownership rights to telephone numbers cannot be acquired. Accordingly, the FCC may rescind the Company's right to use any of its phone numbers, including 1-800-FLOWERS. IF THE COMPANY DOES NOT CONTINUE TO RECEIVE REBATES FROM WIRE SERVICES, ITS RESULTS OF OPERATIONS COULD SUFFER. The Company has entered into arrangements with independent wire service companies that provide it with rebates when it settles its customers' floral orders utilizing their service. If the Company cannot renew these arrangements or enter similar arrangements on commercially reasonable terms, its results of operations could suffer. In addition, these companies may eliminate or modify the rebate structure they have in place with the Company. Any adverse modification to these rebate structures could also cause the Company's results of operations to suffer. THE COMPANY'S NET SALES AND GROSS MARGINS WOULD DECREASE IF IT EXPERIENCES SIGNIFICANT CREDIT CARD FRAUD. A failure to adequately control fraudulent credit card transactions would reduce its net sales and gross margins because it does not carry insurance against this risk. The Company has developed technology to help detect the fraudulent use of credit card information. Nonetheless, to date, the Company has suffered losses as a result of orders placed with fraudulent credit card data even though the associated financial institution approved payment of the orders. Under current credit card practices, the Company is liable for fraudulent credit card transactions because it does not obtain a cardholder's signature. A FAILURE TO INTEGRATE THE SYSTEMS AND OPERATIONS OF ANY ACQUIRED BUSINESS WITH THE COMPANY'S OPERATIONS MAY DISRUPT ITS BUSINESS. The Company has acquired complementary businesses and may continue to do so in the future. If the Company is unable to fully integrate these acquisitions or any future acquisition, its business and operations could suffer, management may be distracted and its expenses may increase. THE COMPANY'S REVENUES MAY NOT GROW IF THE INTERNET IS NOT ACCEPTED AS A MEDIUM FOR COMMERCE. The Company expects to derive an increasing amount of its revenue from electronic commerce, and intends to extensively market its non-floral products online. If the Internet is not accepted as a medium for commerce, its revenues may not grow as the Company expects and its business may suffer. A number of factors may inhibit Internet usage, including: o inadequate network infrastructure; o consumer concerns for Internet privacy and security; o inconsistent quality of service; and o lack of availability of cost-effective, high speed service. If Internet usage grows, the infrastructure may not be able to support the demands placed on it by that growth and its performance and reliability may decline. Web sites have experienced interruptions as a result of delays or outages throughout the Internet infrastructure. If these interruptions continue, Internet usage may decline. A LACK OF SECURITY OVER THE INTERNET MAY CAUSE INTERNET USAGE TO DECLINE AND CAUSE THE COMPANY TO EXPEND CAPITAL AND RESOURCES TO PROTECT AGAINST SECURITY BREACHES. A significant barrier to electronic commerce over the Internet has been the need for secure transmission of confidential information and transaction information. Internet usage could decline if any well-publicized compromise of security occurred. Additionally, computer "viruses" may cause our systems to incur delays or experience other service interruptions. Such interruptions may materially impact our ability to operate our business. If a computer virus affecting the Internet in general is highly publicized or particularly damaging, our customers may not use the Internet or may be prevented from using the Internet, which would have an adverse effect on our revenues. As a result, the Company may be required to expend capital and resources to protect against or to alleviate these problems. UNEXPECTED SYSTEM INTERRUPTIONS CAUSED BY SYSTEM FAILURES MAY RESULT IN REDUCED REVENUE AND HARM TO THE COMPANY'S REPUTATION. In the past, particularly during peak holiday periods, the Company has experienced significant increases in traffic on its Web site and in its toll-free customer service centers. The Company's operations are dependent on its ability to maintain its computer and telecommunications systems in effective working order and to protect its systems against damage from fire, natural disaster, power loss, telecommunications failure or similar events. The Company's systems have in the past, and may in the future, experience: o system interruptions; o long response times; and o degradation in service. The Company cannot assure you that it will adequately implement systems to improve the speed, security and availability of its Internet and telecommunications systems. Because the Company's business depends on customers making purchases on its systems, its revenues may decrease and its reputation could be harmed if it experiences frequent or long system delays or interruptions or if a disruption occurs during a peak holiday season. IF FRY MULTIMEDIA AND AT&T DO NOT ADEQUATELY MAINTAIN THE COMPANY'S WEB SITE AND TELEPHONE SERVICE, THE COMPANY MAY EXPERIENCE SYSTEM FAILURES AND ITS REVENUES MAY DECREASE. The Company is dependent on Fry Multimedia to host and maintain its Web site and on AT&T to provide telephone services to its customer service centers. If Fry Multimedia or AT&T experience system failures or fail to adequately maintain the Company's systems, the Company would experience interruptions and its customers might not continue to utilize its services. If the Company does not maintain its Web site or its telephone service, it will be unable to generate revenue. The Company's future success depends upon these third-party relationships because it does not have the resources to maintain its Web site or its telephone service without these or other third parties. The Company may not be able to maintain these relationships or replace them on financially attractive terms. Failure to do so may disrupt the Company's operations or require it to incur significant unanticipated costs. INTERRUPTIONS IN FTD'S MERCURY SYSTEM OR A REDUCTION IN THE COMPANY'S ACCESS TO THIS SYSTEM MAY DISRUPT ORDER FULFILLMENT AND CREATE CUSTOMER DISSATISFACTION. A significant portion of the Company's customers' orders are communicated to the fulfilling florist through FTD's Mercury system. The Mercury system is an order processing and messaging network used to facilitate the transmission of floral orders between florists. The Mercury system has in the past experienced interruptions in service. If the Mercury system experiences interruptions in the future, the Company would experience difficulties in fulfilling its customers' orders and many of its customers might not continue to shop with the Company. In addition, the Company has been engaged in discussions with FTD whereby FTD is considering reducing the Company's level of access to the Mercury system. FTD is one of the Company's competitors, and any material decrease or elimination of access to the Mercury system by FTD would adversely impact the Company's ability to fulfill orders in a timely fashion during peak periods and may result in lost revenues and customers. IF THE COMPANY IS UNABLE TO HIRE AND RETAIN KEY PERSONNEL, ITS BUSINESS AND GROWTH MAY SUFFER. The Company's success is dependent on its ability to hire, retain and motivate highly qualified personnel. In particular, the Company's success depends on the continued efforts of its Chairman and Chief Executive Officer, James F. McCann, and its Senior Vice President, Christopher G. McCann. In addition, the Company has recently hired several new members of its senior management team to help manage its growth and it may need to recruit, train and retain a significant number of additional employees, particularly employees with technical backgrounds. These individuals are in high demand and the Company is not certain it will be able to attract the personnel it needs. The loss of the services of any of the Company's executive management or key personnel, its failure to integrate any of its new senior management into its operations or its inability to attract qualified additional personnel could cause its growth to suffer and force it to expend time and resources in locating and training additional personnel. MANY GOVERNMENTAL REGULATIONS MAY IMPACT THE INTERNET, WHICH COULD AFFECT THE COMPANY'S ABILITY TO CONDUCT BUSINESS. Any new law or regulation, or the application or interpretation of existing laws, may decrease the growth in the use of the Internet or the Company's Web site. The Company expects there will be an increasing number of laws and regulations pertaining to the Internet in the United States and throughout the world. These laws or regulations may relate to liability for information received from or transmitted over the Internet, online content regulation, user privacy, taxation and quality of products and services sold over the Internet. Moreover, the applicability to the Internet of existing laws governing intellectual property ownership and infringement, copyright, trademark, trade secret, obscenity, libel, employment, personal privacy and other issues is uncertain and developing. This could decrease the demand for the Company's products, increase its costs or otherwise adversely affect its business. REGULATIONS IMPOSED BY THE FEDERAL TRADE COMMISSION MAY ADVERSELY AFFECT THE GROWTH OF THE COMPANY'S INTERNET BUSINESS OR ITS MARKETING EFFORTS. The Federal Trade Commission has proposed regulations regarding the collection and use of personal identifying information obtained from individuals when accessing Web sites, with particular emphasis on access by minors. These regulations may include requirements that the Company establish procedures to disclose and notify users of privacy and security policies, obtain consent from users for collection and use of information and provide users with the ability to access, correct and delete personal information stored by the Company. These regulations may also include enforcement and redress provisions. Moreover, even in the absence of those regulations, the Federal Trade Commission has begun investigations into the privacy practices of other companies that collect information on the Internet. One investigation resulted in a consent decree under which an Internet company agreed to establish programs to implement the principles noted above. The Company may become a party to a similar investigation, or the Federal Trade Commission's regulatory and enforcement efforts may adversely affect its ability to collect demographic and personal information from users, which could adversely affect its marketing efforts. UNAUTHORIZED USE OF THE COMPANY'S INTELLECTUAL PROPERTY BY THIRD PARTIES MAY DAMAGE ITS BRAND. Unauthorized use of the Company's intellectual property by third parties may damage its brand and its reputation and may likely result in a loss of customers. It may be possible for third parties to obtain and use the Company's intellectual property without authorization. Third parties have in the past infringed or misappropriated the Company's intellectual property or similar proprietary rights. The Company believes infringements and misappropriations will continue to occur in the future. Furthermore, the validity, enforceability and scope of protection of intellectual property in Internet-related industries is uncertain and still evolving. The laws of some foreign countries are uncertain or do not protect intellectual property rights to the same extent as do the laws of the United States. DEFENDING AGAINST INTELLECTUAL PROPERTY INFRINGEMENT CLAIMS COULD BE EXPENSIVE AND, IF THE COMPANY IS NOT SUCCESSFUL, COULD DISRUPT ITS ABILITY TO CONDUCT BUSINESS. The Company cannot be certain that its products do not or will not infringe valid patents, trademarks, copyrights or other intellectual property rights held by third parties. The Company may be a party to legal proceedings and claims relating to the intellectual property of others from time to time in the ordinary course of its business. The Company may incur substantial expense in defending against these third-party infringement claims, regardless of their merit. Successful infringement claims against the Company may result in substantial monetary liability or may materially disrupt its ability to conduct business. IF STATES BEGIN IMPOSING STATE SALES AND USE TAXES, THE COMPANY MAY LOSE SALES OR INCUR SIGNIFICANT EXPENSES IN SATISFACTION OF THESE OBLIGATIONS. At present, except for the Company's retail operations, the Company does not collect sales or other similar taxes in respect of sales and shipments of its products in states other than New York, Texas, Arizona, Florida, Georgia, Virginia and Washington. However, various states have sought to impose state sales tax collection obligations on out-of-state direct marketing companies such as 1-800-FLOWERS.COM. A successful assertion by one or more of these states that the Company should have collected or be collecting sales tax on the sale of its products could result in additional costs and corresponding price increases to its customers. Any imposition of state sales and use taxes on the Company's products sold over the Internet may decrease customers' demand for its products and revenue. The U.S. Congress has passed legislation limiting for three years the ability of states to impose taxes on Internet-based transactions. Failure to renew this legislation could result in the broad imposition of state taxes on e-commerce. PRODUCT LIABILITY CLAIMS MAY SUBJECT THE COMPANY TO INCREASED COSTS. Several of the products the Company sells, including perishable food products, may expose it to product liability claims in the event that the use or consumption of these products results in personal injury. Although the Company has not experienced any material losses due to product liability claims to date, it may be a party to product liability claims in the future and incur significant costs in their defense. Product liability claims often create negative publicity, which could materially damage the Company's reputation and its brand. Although the Company maintains insurance against product liability claims, its coverage may be inadequate to cover any liabilities it may incur. THE COMPANY'S STOCK PRICE MAY BE HIGHLY VOLATILE AND COULD DROP UNEXPECTEDLY, PARTICULARLY BECAUSE IT HAS INTERNET OPERATIONS. The price at which the Company's Class A common stock will trade may be highly volatile and may fluctuate substantially. The stock market has from time to time experienced significant price and volume fluctuations that have affected the market prices of securities, particularly securities of companies with Internet operations. As a result, investors may experience a material decline in the market price of the Company's Class A common stock, regardless of the Company's operating performance. In the past, following periods of volatility in the market price of a particular company's securities, securities class action litigation has often been brought against that company. The Company may become involved in this type of litigation in the future. Litigation of this type is often expensive and diverts management's attention and resources. ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK The Company's earnings and cash flows are subject to fluctuations due to changes in interest rates primarily from its investment of available cash balances in money market funds with portfolios of investment grade corporate and U.S. government securities and, secondarily, certain of its long-term debt arrangements. Under its current policies, the Company does not use interest rate derivative instruments to manage exposure to interest rate changes. PART II. - OTHER INFORMATION ITEM 1. LEGAL PROCEEDINGS From time to time, the Company is subject to legal proceedings and claims arising in the ordinary course of business. The Company is not aware of any such legal proceedings or claims that it believes will have, individually or in the aggregate, a material adverse effect on its business, consolidated financial position, results of operations or liquidity. ITEM 2. CHANGES IN SECURITIES AND USE OF PROCEEDS Use of proceeds information is provided herewith in connection with the Offering. The effective date of the Company's registration statement (File # 333-78985) filed on Form S-1 under the Securities Act of 1933, as amended, relating to the Company's initial public offering of Class A common stock was August 2, 1999. In its initial public offering, the Company sold 6,000,000 shares of its Class A common stock to an underwriting syndicate led by Goldman, Sachs & Co., Credit Suisse First Boston Corporation and Wit Capital Corporation. The offering commenced on August 3, 1999 and closed on August 6, 1999, resulting in aggregate proceeds of $126 million. The Company's net proceeds from the offering were $114.7 million. Approximately $8.8 million of offering expenses was attributable to underwriting discounts. Since the closing of the Company's IPO, the Company has utilized the proceeds as follows: o Repayment of amounts previously outstanding under a bank term loan ($18.0 million), revolving line of credit ($3.0 million) and seller financed acquisition obligation ($2.6 million); o Redemption of all common stock of our Plow & Hearth subsidiary held by minority shareholders ($7.9 million, net of option exercises by Plow & Hearth option holders); o Acquisition of GreatFood.com ($17.6 million, net of cash acquired); o Capital expenditures ($16.0 million); o Funding of operating activities ($22.8 million), including marketing and other activities associated with the Company's expansion into non-floral product lines. Unused proceeds of the offering are currently invested in money market funds with portfolios of investment grade corporate and U.S. government securities. As of March 26, 2000, the Company had not made any specific expenditure plans with respect to the remaining proceeds of this offering. While the Company cannot specify with certainty the particular uses for such proceeds, the Company currently intends to use the remaining proceeds over time: o to fund its marketing activities; o to enhance its infrastructure; o to enter into strategic relationships with Internet companies; o to expand its product offerings; o to expand its current business through strategic acquisitions, and o for other general corporate purposes. ITEM 3. DEFAULTS UPON SENIOR SECURITIES Not applicable. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS Not applicable. ITEM 5. OTHER INFORMATION Not applicable. ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits. 27.1 Financial Data Schedule for the nine months ended March 26, 2000. (b) Reports on Form 8-K Not applicable. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. 1-800-FLOWERS.COM, INC. ----------------------- (Registrant) Date: May 10, 2000 /s/ James F. McCann - ---------------------- ------------------------------------ James F. McCann Chief Executive Officer Chairman of the Board of Directors (Principal Executive Officer) Date: May 10, 2000 /s/ John W. Smolak - ---------------------- ------------------------------------- John W. Smolak Senior Vice President Finance and Administration (Principal Financial and Accounting Officer) EX-27 2 EXHIBIT 27
5 1,000 9-MOS JUL-02-2000 JUN-28-1999 MAR-26-2000 128,589 0 11,130 1,147 14,025 158,506 62,867 24,189 248,461 63,071 0 0 0 695 171,109 248,461 261,962 261,962 161,886 161,886 160,137 0 (1,116) (54,830) 867 (53,920) 0 0 0 (53,920) (0.90) (0.90)
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