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Goodwill and Intangible Assets (Tables)
 9 Months Ended
Sep. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Changes in Carrying Amounts of Goodwill
The changes in carrying amounts of goodwill for the nine months ended September 30, 2022 are as follows (in thousands):
Digital MediaCybersecurity and MartechConsolidated
Balance as of January 1, 2022$996,659 $534,796 $1,531,455 
Goodwill acquired (Note 3)93,827 — 93,827 
Goodwill impairment(27,369)— (27,369)
Purchase accounting adjustments (Note 3)4,943 (137)4,806 
Foreign exchange translation(5,952)(16,810)(22,762)
Balance as of September 30, 2022$1,062,108 $517,849 $1,579,957 
Intangible Assets Subject to Amortization
As of September 30, 2022, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period		Historical
Cost		Accumulated
Amortization		Net
Trade names10.0 years$261,070 $119,026 $142,044 
Customer relationships (1)
7.9 years683,503 456,377 227,126 
Other purchased intangibles8.6 years480,986 351,704 129,282 
Total$1,425,559 $927,107 $498,452 
(1)The Company amortizes customer relationship assets in a pattern that best reflects the pace at which the asset’s benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.

As of December 31, 2021, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period
Historical
Cost		Accumulated
Amortization		Net
Trade names9.7 years$250,418 $102,657 $147,761 
Customer relationships (1)
8.1 years673,847 398,396 275,451 
Other purchased intangibles9.3 years467,028 317,515 149,513 
Total$1,391,293 $818,568 $572,725 
(1)The Company amortizes customer relationship assets in a pattern that best reflects the pace at which the asset’s benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.