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Goodwill and Intangible Assets
12 Months Ended
Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Goodwill and Intangible Assets
Goodwill represents the excess of the purchase price over the fair value of the net tangible and identifiable intangible assets acquired in a business combination and is assigned to the reporting unit that is expected to benefit from the synergies of the combination. Intangible assets resulting from the acquisitions of entities accounted for using the acquisition method of accounting are recorded at the estimated fair value of the assets acquired. Identifiable intangible assets are comprised of purchased customer relationships, trademarks and trade names, developed technologies and other intangible assets. The fair values of these identified intangible assets are based upon expected future cash flows or income, which take into consideration certain assumptions such as customer turnover, trade names and patent lives. These determinations are primarily based upon the Company’s historical experience and expected benefit of each intangible asset. If it is determined that such assumptions are not accurate, then the resulting change will impact the fair value of the intangible asset. Identifiable intangible assets are amortized over the period of estimated economic benefit, which ranges from one to 20 years.

The changes in carrying amounts of goodwill for the years ended December 31, 2020 and 2019 are as follows (in thousands):
Fax and MartechVoice, Backup, Security and CPPTotal Cloud ServicesDigital MediaConsolidated
Balance as of January 1, 2019$366,270 $300,718 $666,988 $713,388 $1,380,376 
Goodwill acquired (Note 4)31,672 179,293 210,965 42,131 253,096 
Purchase Accounting Adjustments (1)
177 — 177 (858)(681)
Foreign exchange translation(331)73 (258)500 242 
Balance as of December 31, 2019$397,788 $480,084 $877,872 $755,161 $1,633,033 
Goodwill acquired (Note 4)21,738 19,056 40,794 177,951 218,745 
Goodwill written off related to sale of a business (2)
— (4,751)(4,751)— (4,751)
Purchase accounting adjustments (1)
— (2,130)(2,130)9,721 7,591 
Foreign exchange translation5,945 6,766 12,711 101 12,812 
Balance as of December 31, 2020$425,471 $499,025 $924,496 $942,934 $1,867,430 
(1) Purchase accounting adjustments relate to adjustments to goodwill in connection with prior year business acquisitions (see Note 4 - Business Acquisitions).

(2) On August 31, 2020, in a cash transaction, the Company sold certain of its Voice assets in Australia and New Zealand which resulted in $4.8 million of goodwill being written off (see Note 6 - Sale of Assets).
Intangible assets are summarized as of December 31, 2020 and 2019 as follows (in thousands):

    Intangible Assets with Indefinite Lives:
20202019
Trade names$27,460 $27,379 
Other4,329 4,306 
Total$31,789 $31,685 

Intangible Assets Subject to Amortization:
As of December 31, 2020, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period
Historical
Cost
Accumulated
Amortization
Net
Trade names10.0 years$260,715 $100,273 $160,442 
Patent and patent licenses5.5 years67,980 66,964 1,016 
Customer relationships (1)
8.0 years848,875 471,681 377,194 
Other purchased intangibles4.3 years436,352 265,224 171,128 
Total $1,613,922 $904,142 $709,780 
(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace in which the assets’ benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first four to five years, despite the overall life of the asset.

During the year ended December 31, 2020, the Company acquired RetailMeNot, Inc. (see Note 4 - Business Acquisitions). The identified intangible assets were recognized as part of the acquisition and their respective estimated weighted average amortizations were as follows (in thousands):
Weighted-Average
  Amortization
Period
Fair Value
Trade names10.0 years$62,940 
Customer relationships7.0 years198,840 
Other purchased intangibles3.0 years42,610 
Total $304,390 
During the year ended December 31, 2020, the Company completed acquisitions which were individually immaterial. The identified intangible assets were recognized as part of all 2020 acquisitions and their respective estimated weighted average amortizations were as follows (in thousands):
Weighted-Average
  Amortization
Period
Fair Value
Trade names9.7 years$67,670 
Customer relationships6.9 years222,582 
Other purchased intangibles3.3 years56,802 
Total $347,054 

As of December 31, 2019, intangible assets subject to amortization relate primarily to the following (in thousands):
Weighted-Average
  Amortization
Period
Historical
Cost
Accumulated
Amortization
Net
Trade names10.2 years$193,202 $82,552 $110,650 
Patent and patent licenses6.5 years67,921 63,143 4,778 
Customer relationships (1)
8.5 years630,730 392,228 238,502 
Other purchased intangibles4.3 years383,195 212,257 170,938 
Total $1,275,048 $750,180 $524,868 
(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace in which the assets’ benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first four to five years, despite the overall life of the asset.

Expected amortization expenses for intangible assets subject to amortization at December 31, 2020 are as follows (in thousands):
Fiscal Year:
2021$181,679 
2022134,289 
2023108,410 
202477,965 
202555,118 
Thereafter152,319 
Total expected amortization expense$709,780 

Amortization expense was $164.9 million, $180.6 million and $145.9 million for the years ended December 31, 2020, 2019 and 2018, respectively.