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Goodwill And Intangible Assets
12 Months Ended
Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill And Intangible Assets
Goodwill and Intangible Assets

Goodwill represents the excess of the purchase price over the fair value of the net tangible and identifiable intangible assets acquired in a business combination. Intangible assets resulting from the acquisitions of entities accounted for using the purchase method of accounting are recorded at the estimated fair value of the assets acquired. Identifiable intangible assets are comprised of purchased customer relationships, trademarks and trade names, developed technologies and other intangible assets. The fair values of these identified intangible assets are based upon expected future cash flows or income, which take into consideration certain assumptions such as customer turnover, trade names and patent lives. These determinations are primarily based upon the Company’s historical experience and expected benefit of each intangible asset. If it is determined that such assumptions are not accurate, then the resulting change will impact the fair value of the intangible asset. Identifiable intangible assets are amortized over the period of estimated economic benefit, which ranges from one to 20 years.

The changes in carrying amounts of goodwill for the year ended December 31, 2016 and 2015 are as follows (in thousands):
 
Business Cloud Services
 
Digital Media
 
Consolidated
Balance as of January 1, 2015
$
390,063

 
$
245,612

 
$
635,675

Goodwill acquired
108,913

 
63,680

 
172,593

Purchase Accounting Adjustments
10,900

 
(4,289
)
 
6,611

Foreign exchange translation
(7,158
)
 
(60
)
 
(7,218
)
Balance as of December 31, 2015
$
502,718

 
$
304,943

 
$
807,661

Goodwill acquired
69,202

 
263,988

 
333,190

Purchase accounting adjustments
816

 
(4,957
)
 
(4,141
)
Foreign exchange translation
(13,584
)
 
(316
)
 
(13,900
)
Balance as of December 31, 2016
$
559,152

 
$
563,658

 
$
1,122,810



Purchase accounting adjustments relate to adjustments to goodwill in connection with prior years business acquisitions. See Note 3 - Business Acquisitions - for a discussion related to purchase accounting adjustments.

Intangible assets are summarized as of December 31, 2016 and 2015 as follows (in thousands):

Intangible Assets with Indefinite Lives:
 
2016
 
2015
Trade names
$
27,379

 
$
27,379

Other
5,432

 
5,432

Total
$
32,811

 
$
32,811


In accordance with ASC 350, the Company performed the annual impairment test for goodwill for fiscal year 2016 using a qualitative assessment primarily taking into consideration macroeconomic, industry and market conditions, overall financial performance and any other relevant company-specific events. The Company performed the annual impairment test for intangible assets with indefinite lives for fiscal 2016 using a qualitative assessment primarily taking into consideration macroeconomic, industry and market conditions, overall financial performance and any other relevant company-specific events. j2 Global concluded that there were no impairments in 2016, 2015 and 2014.

Intangible Assets Subject to Amortization:

As of December 31, 2016, intangible assets subject to amortization relate primarily to the following (in thousands):
 
 
Weighted-Average
  Amortization
Period
 
Historical
Cost
 
Accumulated
Amortization
 
Net
Trade names
11.5 years
 
$
127,342

 
$
38,868

 
$
88,474

Patent and patent licenses
6.6 years
 
65,605

 
51,677

 
13,928

Customer relationships (1)
9.6 years
 
390,930

 
182,775

 
208,155

Other purchased intangibles
6.0 years
 
195,913

 
27,590

 
168,323

Total
 
 
$
779,790

 
$
300,910

 
$
478,880



(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace in which the assets’ benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.

During the year ended December 31, 2016, the Company acquired Everyday Health (see Note 3 - Business Acquisitions). The identified intangible assets recognized as part of the acquisition and their respective estimated weighted average amortizations were as follows (in thousands):
 
December 31, 2016
 
Weighted-Average
  Amortization
Period
 
Fair Value
Trademarks
5.2 years
 
70,300

Customer relationships
10.1 years
 
45,500

Other purchased intangibles
1.7 years
 
88,267

Total
 
 
$
204,067



During the year ended December 31, 2016, the Company completed 21 other acquisitions which were individually immaterial. The identified intangible assets recognized as part of these acquisition and their respective estimated weighted average amortizations were as follows (in thousands):
 
December 31, 2016
 
Weighted-Average
  Amortization
Period
 
Fair Value
Trade names
6.3 years
 
$
5,866

Customer relationships
7.5 years
 
39,982

Other purchased intangibles
3.3 years
 
2,997

Total
 
 
$
48,845

During the year ended December 31, 2015, the Company completed 24 acquisitions which were individually immaterial. The identified intangible assets recognized as part of these acquisition and their respective estimated weighted average amortizations were as follows (in thousands):
 
December 31, 2015
 
Weighted-Average
  Amortization
Period
 
Fair Value
Trade names
4.6 years
 
$
22,602

Customer relationships
7.4 years
 
98,027

Other purchased intangibles
3.7 years
 
1,873

Total
 
 
$
122,502


As of December 31, 2015, intangible assets subject to amortization relate primarily to the following (in thousands):
 
Weighted-Average
  Amortization
Period
 
Historical
Cost
 
Accumulated
Amortization
 
Net
Trade names
12.0 years
 
$
117,753

 
$
26,167

 
$
91,586

Patent and patent licenses
8.3 years
 
64,258

 
45,417

 
18,841

Customer relationships (1)
9.4 years
 
313,909

 
116,590

 
197,319

Other purchased intangibles
4.2 years
 
33,088

 
21,004

 
12,084

Total
 
 
$
529,008

 
$
209,178

 
$
319,830



(1) Historically, the Company has amortized its customer relationship assets in a pattern that best reflects the pace in which the assets’ benefits are consumed. This pattern results in a substantial majority of the amortization expense being recognized in the first 4 to 5 years, despite the overall life of the asset.
    
Expected amortization expenses for intangible assets subject to amortization at December 31, 2016 are as follows (in thousands):
Fiscal Year:
 
2017
$
117,544

2018
96,423

2019
75,542

2020
34,991

2121
28,082

Thereafter
126,298

Total expected amortization expense
$
478,880



Amortization expense was $95.3 million, $74.0 million and $47.4 million for the years ended December 31, 2016, 2015 and 2014, respectively.