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Goodwill And Intangible Assets
12 Months Ended
Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill And Intangible Assets
Goodwill and Intangible Assets

Goodwill represents the excess of the purchase price over the fair value of the net tangible and identifiable intangible assets acquired in a business combination. Identifiable intangible assets are comprised of purchased customer relationships, trademarks and trade names, developed technologies and other intangible assets. Intangible assets resulting from the acquisitions of entities accounted for using the purchase method of accounting are recorded at the estimated fair value of the assets acquired. The fair values of these identified intangible assets are based upon expected future cash flows or income, which take into consideration certain assumptions such as customer turnover, trade names and patent lives. These determinations are primarily based upon the Company’s historical experience and expected benefit of each intangible asset. If it is determined that such assumptions are not accurate, then the resulting change will impact the fair value of the intangible asset. Identifiable intangible assets are amortized over the period of estimated economic benefit, which ranges from one to 20 years.

The changes in carrying amounts of goodwill for the year ended December 31, 2014 and 2013 are as follows (in thousands):
 
Business Cloud Services
 
Digital Media
 
Consolidated
Balance as of January 1, 2013
$
294,943

 
$
112,882

 
$
407,825

Goodwill acquired
21,551

 
32,921

 
54,472

Purchase Accounting Adjustments
(259
)
 
(5,065
)
 
(5,324
)
Foreign exchange translation
447

 
2

 
449

Balance as of December 31, 2013
$
316,682

 
$
140,740

 
$
457,422

Goodwill acquired
79,536

 
105,301

 
184,837

Purchase accounting adjustments
(706
)
 
(329
)
 
(1,035
)
Foreign exchange translation
(5,449
)
 
(100
)
 
(5,549
)
Balance as of December 31, 2014
$
390,063

 
$
245,612

 
$
635,675



The Company's goodwill balance was $635.7 million as of December 31, 2014, of which $390.1 million and $245.6 million were recorded in the Business Cloud Services and Digital Media segments, respectively. The Company's goodwill balance was $457.4 million as of December 31, 2013, of which $316.7 million and $140.7 million were recorded in the Business Cloud Services and Digital Media segments, respectively. Purchase accounting adjustments relate to adjustments to goodwill in connection with prior years business acquisitions. See Note 3 - Business Acquisitions - for a discussion related to purchase accounting adjustments.

Intangible assets are summarized as of December 31, 2014 and 2013 as follows (in thousands):

Intangible Assets with Indefinite Lives:
 
2014
 
2013
Trade names
$
27,379

 
$
27,379

Other
5,432

 
5,432

Total
$
32,811

 
$
32,811


In accordance with ASC 350, the Company performed the annual impairment test for goodwill for fiscal year 2014 using a qualitative assessment primarily taking into consideration macroeconomic, industry and market conditions, overall financial performance and any other relevant company-specific events. The Company performed the annual impairment test for intangible assets with indefinite lives for fiscal 2014 using a quantitative assessment primarily taking into consideration a discounted cash flow analysis of the relief of royalty payments. j2 Global concluded that there were no impairments in 2014, 2013 and 2012.

Intangible Assets Subject to Amortization:

As of December 31, 2014, intangible assets subject to amortization relate primarily to the following (in thousands):
 
 
Weighted-Average
  Amortization
Period
 
Historical
Cost
 
Accumulated
Amortization
 
Net
Trade names
14.5 years
 
$
94,770

 
$
16,598

 
$
78,172

Patent and patent licenses
9.0 years
 
62,940

 
38,013

 
24,927

Customer relationships
9.3 years
 
230,424

 
66,658

 
163,766

Other purchased intangibles
4.3 years
 
28,360

 
16,236

 
12,124

Total
 
 
$
416,494

 
$
137,505

 
$
278,989


As of December 31, 2013, intangible assets subject to amortization relate primarily to the following (in thousands):
 
Weighted-Average
  Amortization
Period
 
Historical
Cost
 
Accumulated
Amortization
 
Net
Trade names
17.0 years
 
$
66,911

 
$
11,182

 
$
55,729

Patent and patent licenses
8.1 years
 
58,446

 
29,916

 
28,530

Customer relationships
8.1 years
 
139,362

 
38,382

 
100,980

Other purchased intangibles
5.0 years
 
18,149

 
12,666

 
5,483

Total
 
 
$
282,868

 
$
92,146

 
$
190,722



Expected amortization expense for intangible assets subject to amortization at December 31, 2014 are as follows (in thousands):
Fiscal Year:
 
2015
$
56,349

2016
50,380

2017
42,081

2018
28,940

2019
22,137

Thereafter
79,102

Total expected amortization expense
$
278,989



Amortization expense was $47.4 million, $30.2 million and $16.0 million for the years ended December 31, 2014, 2013 and 2012, respectively.