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Fair Value Measurements
9 Months Ended
Sep. 30, 2011
Fair Value Measurements 
Fair Value Measurements
5. 
Fair Value Measurements

j2 Global complies with the provisions of ASC 820, which defines fair value, provides a framework for measuring fair value and expands the disclosures required for fair value measurements of financial and non-financial assets and liabilities. ASC 820 clarifies that fair value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that is determined based on assumptions that market participants would use in pricing an asset or a liability. As a basis for considering such assumptions, ASC 820 establishes a three-tier value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

 
§
Level 1 – Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
 
 
§
Level 2 – Include other inputs that are directly or indirectly observable in the marketplace.
 
 
§
Level 3 – Unobservable inputs which are supported by little or no market activity.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.

The Company measures its cash equivalents and investments at fair value. j2 Global's cash equivalents, short-term investments and other debt securities are primarily classified within Level 1. Investments in auction rate securities are classified within Level 3. The valuation technique used under Level 3 consists of a discounted cash flow analysis which includes numerous assumptions, including prevailing implied credit risk premiums, incremental credit spreads and illiquidity risk premiums, among others, and a market comparables model where the security is valued based upon indicators from the secondary market of what discounts buyers demand when purchasing similar auction rate securities. There was no change in the technique during the period. Cash equivalents and marketable securities are valued primarily using quoted market prices utilizing market observable inputs. The Company's investments in auction rate securities are classified within Level 3 because there are no active markets for the auction rate securities and, therefore, the Company is unable to obtain independent valuations from market sources. Some of the inputs to the cash flow model are unobservable in the market.
 
The following tables present the fair values of the Company's financial instruments that are measured at fair value on a recurring basis (in thousands):
 
September 30, 2011
 
Level 1
   
Level 2
   
Level 3
   
Fair Value
 
                         
Cash
 
$
134,190
   
$
   
$
   
$
134,190
 
Equity securities
   
2
     
     
     
2
 
Debt securities issued by the U.S. Treasury and other U.S. government corporations and agencies
   
5,563
     
     
     
5,563
 
Debt securities issued by states of the United States and political subdivisions of the states
   
14,027
     
     
     
14,027
 
Debt securities issued by foreign governments
   
3,552
     
     
     
3,552
 
Corporate debt securities
   
27,898
     
     
     
27,898
 
Auction rate securities
   
     
     
598
     
598
 
Total
 
$
185,232
   
$
   
$
598
   
$
185,830
 
                                 
                                 
December 31, 2010
 
Level 1
   
Level 2
   
Level 3
   
Fair Value
 
                                 
Cash
 
$
64,752
   
$
   
$
   
$
64,752
 
Equity securities
   
6
     
     
     
6
 
Debt securities issued by the U.S. Treasury and other U.S. government corporations and agencies
   
6,603
     
     
     
6,603
 
Debt securities issued by foreign governments
   
2,865
     
     
     
2,865
 
Corporate debt securities
   
12,240
     
     
     
12,240
 
Auction rate securities
   
     
     
496
     
496
 
Total
 
$
86,466
   
$
   
$
496
   
$
86,962
 
 
 
The following table provides a summary of changes in fair value of the Company's Level 3 financial assets as of September 30, 2011 (in thousands):
 
   
Level 3 Financial Assets
 
   
Three Months Ended September 30, 2011
   
Nine Months Ended September 30, 2011
 
             
Beginning Balance
 
$
538
   
$
496
 
Total gains (losses) - realized/unrealized
               
Included in earnings
   
     
 
Not included in earnings
   
60
     
102
 
Purchases, issuances and settlements
   
     
 
Transfers in and/or out of Level 3
   
     
 
Balance, September 30, 2011
 
$
598
   
$
598
 
                 
Total losses for the period included in earnings relating to assets still held at September 30, 2011
 
$
   
$
 

Losses associated with other-than-temporary impairments are recorded as a component of other income. Gains and losses not associated with other-than-temporary impairments are recorded as a component of other comprehensive income.