Exhibit 99.1

For Immediate Release

Contact: Kelly Malson

Chief Financial Officer

(864) 298-9800

WORLD ACCEPTANCE CORPORATION REPORTS

RECORD SECOND QUARTER

GREENVILLE, S.C., Oct. 29 /PRNewswire-FirstCall/ --- World Acceptance Corporation (Nasdaq: WRLD) today reported record financial results for its second fiscal quarter ended September 30, 2009.

Net income for the second quarter rose 46.9% to $14.6 million compared with $9.9 million for the same quarter of the prior year.  Net income per diluted share increased 48.3% to $0.89 in the second quarter of fiscal 2010 compared with $0.60 in the prior year quarter.  Net income for the quarter ended September 30, 2008, was originally reported as $10.7 million, or $0.65 per share, and was subsequently revised due to a change in accounting principle for the Company's convertible notes.

Total revenues increased to $104.2 million in the second quarter of fiscal 2010, a 13.6% increase over the $91.7 million reported in the second quarter last year.  The primary driver for the growth in revenue was a 13.6% increase in average net loans.  Gross loans outstanding increased 13.1% to $754.9 million at September 30, 2009, up from $667.2 million at September 30, 2008.

"I am very pleased with World Acceptance's strong growth in revenue and net income in the second quarter," stated Sandy McLean, CEO. "While we do not expect quarter over quarter net income gains in coming quarters to be as high as this quarter, our improved second quarter results continued our excellent first quarter's performance and benefited from increased loan balances outstanding, ongoing focus on expense control, and close management of credit risks.  In addition, loan demand remains strong as loan volume increased 14.7% compared to the prior year second fiscal quarter."

"The Company has also benefited from a slight improvement in its credit losses during the quarter," continued Mr. McLean. "Our net charge-offs decreased to 16.2% of average net loans on an annualized basis during the quarter compared with 17.0% in the second quarter of last year, while 61+ days past due loans on a recency basis remained flat at 3.3% at the end of both quarters."

The provision for loan losses rose 7.9% to $25.2 million in the second quarter of fiscal 2010 compared with the second quarter of fiscal 2009.  "We remain focused on monitoring our loan portfolio in light of the difficult economy and we believe that our allowance for loan losses is adequate based on the current outlook," noted Mr. McLean.

The Company's general and administrative expenses decreased from 52.7% of total revenues to 49.7% during the current fiscal quarter. The improvement benefited from the strong growth in revenues and reduced start-up costs associated with a lower number of branch openings in the second quarter of 2010 compared with the prior year.   World Acceptance opened 17 new offices in the second quarter of 2010 compared with 35 offices in the same quarter last year.

Other key return ratios for the second quarter included a 10.3% return on average assets (annualized) and an annualized return on average equity of 18.2%.

Six-Month Results

For the first six-months of the fiscal year, net income rose 37.4% to $29.2 million compared with $21.3 million for the six months ended September 30, 2008.  Fully diluted net income per share rose 38.8% to $1.79 in fiscal 2010 compared with $1.29 for the first six months of fiscal 2009.  The fiscal 2009 results were restated from net income of $22.7 million and $1.37 per dilutive share due to a change in accounting principle.

Total revenues for the first six-months of fiscal 2010 rose 13.5% to $204.4 million compared with $180.1 million during the corresponding period of the previous year.  Net charge-offs increased $3.1 million, or 8.3%, compared to the prior year first six-months.  Annualized net charge-offs as a percent of average net loans were 15.1% compared to 15.8% during the prior year six-month period.

During the first six-months of the fiscal year, the Company opened 23 offices and closed 1 office, resulting in a total of 966 offices at September 30, 2009.

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WRLD Announces Second Quarter Results

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October 29, 2009

About World Acceptance Corporation

World Acceptance Corporation is one of the largest small-loan consumer finance companies, operating 966 offices in 11 states and Mexico.  It is also the parent company of ParaData Financial Systems, a provider of computer software solutions for the consumer finance industry.

Second Quarter Conference Call

The senior management of World Acceptance Corporation will be discussing these results in its quarterly conference call to be held at 10:00 a.m. Eastern time today.  Interested parties may participate in this call by dialing 1-877-780-3379, passcode 4696758.  A simulcast of the conference call is also available on the Internet at http://tinyurl.com/ykxryad or www.streetevents.com.  The call will be available for replay on the Internet for approximately 30 days.

This press release may contain various "forward-looking statements" within the meaning of Section 27A of the Securities Exchange Act of 1934, as amended, that represent the Company's expectations or beliefs concerning future events.  Such forward-looking statements are about matters that are inherently subject to risks and uncertainties.  Factors that could cause actual results or performance to differ from the expectations expressed or implied in such forward-looking statements include the following:  the continuation or worsening of adverse conditions in the global and domestic credit markets and uncertainties regarding, or the impact of governmental responses to those conditions; changes in interest rates; risks inherent in making loans, including repayment risks and value of collateral, which risks may increase in light of adverse or recessionary economic conditions; recently-enacted or proposed legislation; the timing and amount of revenues that may be recognized by the Company; changes in current revenue and expense trends (including trends affecting delinquencies and charge-offs); changes in the Company's markets and general changes in the economy (particularly in the markets served by the Company).  Such factors are discussed in greater detail in the Company's filings with the Securities and Exchange Commission.  World Acceptance Corporation is not responsible for updating the information contained in this press release beyond the publication date, or for changes made to this document by wire services or Internet services.

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WRLD Announces Second Quarter Results

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October 29, 2009

World Acceptance Corporation
Consolidated Statements of Operations
(unaudited and in thousands, except per share amounts)
	Three Months Ended				Six Months Ended
	September 30,				September 30,
	2009		2008		2009		2008
Interest & fees	$	91,540	$	80,054	$	176,608	$	156,403
Insurance & other		12,666		11,667		27,828		23,739
Total revenues		104,206		91,721		204,436		180,142
Expenses:
Provision for loan losses		25,156		23,307		45,584		41,164
General and administrative expenses
Personnel		33,912		31,200		70,203		64,516
Occupancy & equipment		7,113		6,478		13,817		12,532
Data processing		494		581		1,028		1,170
Advertising		2,449		2,532		4,821		5,241
Intangible amortization		568		623		1,133		1,224
Other		7,219		6,965		14,086		12,486
		51,755		48,379		105,088		97,169
Interest expense		3,617		3,892		6,727		7,501
Total expenses		80,528		75,578		157,399		145,834
Income before taxes		23,678		16,143		47,037		34,308
Income taxes		9,066		6,197		17,790		13,019
Net income	$	14,612	$	9,946	$	29,247	$	21,289
Diluted earnings per share	$	0.89	$	0.60	$	1.79	$	1.29
Diluted weighted average shares outstanding		16,418		16,493		16,370		16,535

Consolidated Balance Sheets
(unaudited and in thousands)
	September 30,			March 31,			September 30,
	2009			2009			2008
ASSETS
Cash	$	7,287		$	6,260		$	8,070
Gross loans receivable		754,854			671,176			667,179
Less: Unearned interest & fees		(198,899	)		(172,743	)		(175,251	)
Allowance for loan losses		(43,682	)		(38,021	)		(38,121	)
Loans receivable, net		512,273			460,412			453,807
Property and equipment, net		23,121			23,060			22,970
Deferred income taxes		12,975			12,251			12,630
Goodwill		5,581			5,581			5,384
Intangibles		8,046			8,988			9,927
Other assets		10,249			9,542			9,286
	$	579,532		$	526,094		$	522,074
LIABILITIES AND SHAREHOLDERS' EQUITY
Liabilities:
Notes payable		222,265			197,041			241,235
Income tax payable		4,761			11,413			368
Accounts payable and accrued expenses		23,680			21,305			16,406
Total liabilities		250,706			229,759			258,009
Shareholders' equity		328,826			296,335			264,065
	$	579,532		$	526,094		$	522,074

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WRLD Announces Second Quarter Results

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October 29, 2009

Selected Consolidated Statistics
(dollars in thousands)
	Three Months Ended						Six Months Ended
	September 30,						September 30,
	2009			2008			2009			2008
Expenses as a percent of total revenues:
Provision for loan losses		24.1	%		25.4	%		22.3	%		22.9	%
General and administrative expenses		49.7	%		52.7	%		51.4	%		53.9	%
Interest expense		3.5	%		4.2	%		3.3	%		4.2	%
Average gross loans receivable	$	744,099		$	653,671		$	719,910		$	634,097
Average loans receivable	$	547,482		$	482,130		$	530,906		$	468,318
Loan volume	$	556,201		$	484,806		$	1,109,550		$	945,457
Net charge-offs as percent of average loans		16.2	%		17.0	%		15.1	%		15.8	%
Return on average assets		10.3	%		7.8	%		10.5	%		8.5	%
Return on average equity		18.2	%		15.5	%		18.7	%		16.8	%
Offices opened (closed) during the period, net		17			35			22			69
Offices open at end of period		966			907			966			907

END