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Table of Contents

 



 

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


 

Form 10-Q

 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended June 30, 2024

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from          to

Commission File Number: 000-28820

 


 

JONES SODA CO. 

(Exact name of registrant as specified in its charter)

 


 

Washington

52-2336602

(State or other jurisdiction of

(I.R.S. Employer

incorporation or organization)

Identification No.)

  

4786 1st Avenue South, Suite 103

 

Seattle, Washington

98134

(Address of principal executive offices)

(Zip Code)

(206) 624-3357

(Registrants telephone number, including area code)

 

Securities registered pursuant to Section 12(b) of the Act: None

 

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes ☒     No ☐

 

Indicate by checkmark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes ☒      No ☐

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company. or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. (Check one):

 

Large Accelerated Filer ☐

 

Accelerated Filer ☐

Non-accelerated Filer

 

Smaller Reporting Company

Emerging Growth Company  

  

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes      No ☒

 

As of August 5, 2024, there were 112,903,173 shares of the registrant's common stock issued and outstanding. 

 



 

 

 

 

JONES SODA CO.

FORM 10-Q

FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2024

TABLE OF CONTENTS

 

 

Page

Explanatory Note

3

Cautionary Notice Regarding Forward Looking Statements

3

PART I. FINANCIAL INFORMATION

5

Item 1. Financial Statements (Unaudited)

5

a) Condensed Consolidated Balance Sheets as of June 30, 2024 and December 31, 2023

5

b) Condensed Consolidated Statements of Operations  three and six months ended June 30, 2024 and 2023

6

c) Condensed Consolidated Statements of Comprehensive Loss  three and six months ended June 30, 2024 and 2023

7

d) Condensed Consolidated Statements of Shareholders Equity for the three and six months ended June 30, 2024 and 2023

8

e) Condensed Consolidated Statements of Cash Flows  six months ended June 30, 2024 and 2023

9

f) Notes to Condensed Consolidated Financial Statements

10

Item 2. Managements Discussion and Analysis of Financial Condition and Results of Operations

18

Item 3. Quantitative and Qualitative Disclosures about Market Risk

23

Item 4. Controls and Procedures

23

PART II. OTHER INFORMATION

24

Item 1. Legal Proceedings

24

Item 2. UNREGISTERED SALES OF EQUITY SECURITIES, USE OF PROCEEDS, ISSUER PURCHASES OF EQUITY SECURITIES

24

Item 5. Other Information

24

Item 6. Exhibits 24

 

 

 

EXPLANATORY NOTE

 

Unless otherwise indicated or the context otherwise requires, all references in this Quarterly Report on Form 10-Q (this “Report”) to “we,” “us,” “our,” “Jones,” and the “Company” are to Jones Soda Co., a Washington corporation, and our wholly-owned subsidiaries.

 

In addition, unless otherwise indicated or the context otherwise requires, all references in this Report to “Jones Soda” refer to our premium beverages, including Jones® Soda and Lemoncocco® sold under the trademarked brand name “Jones Soda Co.®”

 

CAUTIONARY NOTICE REGARDING FORWARD LOOKING STATEMENTS

 

We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. This Report contains a number of forward-looking statements that reflect management’s current views and expectations with respect to our business, strategies, products, future results and events, and financial performance. All statements made in this Report other than statements of historical fact, including statements that address operating performance, the economy, events or developments that management expects or anticipates will or may occur in the future, including statements related to case sales, revenues, profitability, distributor channels, new products or markets, adequacy of funds from operations, cash flows and financing, potential strategic transactions, statements regarding future operating results and non-historical information, are forward-looking statements. In particular, the words such as “believe,” “expect,” “intend,” “anticipate,” “estimate,” “may,” “will,” “can,” “plan,” “predict,” “could,” “future,” “continue,” variations of such words, and similar expressions identify forward-looking statements, but are not the exclusive means of identifying such statements and their absence does not mean that the statement is not forward-looking.

 

Readers should not place undue reliance on these forward-looking statements, which are based on management’s current expectations and projections about future events, are not guarantees of future performance, are subject to risks, uncertainties and assumptions and apply only as of the date of this Report. Our actual results, performance or achievements could differ materially from historical results as well as from the results expressed in, anticipated or implied by these forward-looking statements. Except as required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

 

In particular, our business, including our financial condition and results of operations may be impacted by a number of factors, including, but not limited to, the following:

 

● Our ability to successfully execute on our growth strategy and operating plans;

 

● Our ability to continue to effectively utilize the proceeds from our financings completed subsequent to the quarter ended June 30, 2024;

 

● Our ability to execute our plans to continue to license and market THC/CBD-infused and/or cannabis-infused beverages and edibles, and comply with the laws and regulations governing cannabis, hemp or related products, and the timing and costs of the development of this new product line;

 

● Our ability to manage our operating expenses and generate cash flow from operations, along with our ability to secure additional financing if our sales goals take longer to achieve than anticipated;

 

● Our ability to create and maintain brand name recognition and acceptance of our products, which is critical to our success in our competitive, brand-conscious industry;

 

● Our ability to compete successfully against much larger, well-funded, established companies currently operating in the beverage industry generally, including in the fountain business, particularly from other major beverage companies;

 

● Entrance into and increased focus on the craft beverage segment by other major beverage companies;

 

 

3

 

● Our ability to respond to changes in the consumer beverage marketplace, including potential reduced consumer demand due to health concerns (including obesity) and legislative initiatives against sweetened beverages (including the imposition of taxes);

 

● Our ability to successfully develop and launch new products that match consumer beverage trends, and to manage consumer response to such new products and new initiatives;

 

● Our ability to maintain brand image and product quality and avoid risks from product issues such as product recalls;

 

● Our ability to establish, maintain and expand distribution arrangements with independent distributors, retailers, brokers and national retail accounts, most of whom sell and distribute competing products, and upon whom we rely to employ sufficient efforts in managing and selling our products, including re-stocking the retail shelves with our products;

 

● Our ability to manage our inventory levels and to predict the timing and amount of our sales;

 

● Our reliance on third-party contract manufacturers of our products and the geographic locations of their facilities, which could make management of our distribution efforts inefficient or unprofitable;

 

● Our ability to secure a continuous supply and availability of raw materials, as well as other factors that may adversely affect our supply chain, including increases in raw material costs, and the potential shortages of glass in the supply chain;

 

● Our ability to source our flavors on acceptable terms from our key flavor suppliers;

 

● Our ability to attract and retain key personnel, the loss of whom would directly affect our efficiency and operations and could materially impair our ability to execute our growth strategy;

 

● Our ability to protect our trademarks and trade secrets, the failure of which may prevent us from successfully marketing our products and competing effectively;

 

● Litigation or legal proceedings, which could expose us to significant liabilities and damage our reputation;

 

● Our ability to comply with the many regulations to which our business is subject;

 

● Our ability to maintain an effective information technology infrastructure;

 

● Our ability to comply with applicable regulatory requirements and effectively address investigations and administrative actions by government regulators with jurisdiction over our Mary Jones business;  

 

● Failures or security breaches of our information technology systems could disrupt our operations and negatively impact our business;

 

● Fluctuations in fuel and freight costs;

 

● Fluctuations in currency exchange rates, particularly between the United States and Canadian dollars;

 

● Regional, national or global economic, political, social and other conditions that may adversely impact our business and results of operations;

 

● Our ability to maintain effective disclosure controls and procedures and internal control over financial reporting;

 

● Dilutive and other adverse effects on our existing shareholders and our stock price arising from future securities issuances; and

 

● Our ability to access the capital markets for any future equity financing, and any actual or perceived limitations to our common stock by being traded on the OTCQB Marketplace and the Canadian Stock Exchange, including the level of trading activity, volatility or market liquidity.

 

For a discussion of some of the factors that may affect our business, results and prospects, see “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission (“SEC”) on April 1, 2024 and in our other reports we file with the SEC, including our periodic reports on Form 10-Q and current reports on Form 8-K. Readers are also urged to carefully review and consider the various disclosures made by us in this Report and in our other reports we file with the SEC, including our periodic reports on Forms 10-Q and current reports on Form 8-K, and those described from time to time in our press releases and other communications, which attempt to advise interested parties of the risks and factors that may affect our business, prospects and results of operations.

 

4

 

 

PART 1 FINANCIAL INFORMATION

ITEM 1.

FINANCIAL STATEMENTS

 

JONES SODA CO.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

 

  

June 30, 2024

  

December 31, 2023

 

 

 

(In thousands, except share data)

 
ASSETS        

Current assets:

        

Cash and cash equivalents

 $1,456  $3,867 

Accounts receivable, net of allowance of $42 and $260, respectively

  4,730   2,118 

Inventory

  4,357   2,392 

Prefunded insurance premiums from financing

  119   357 

Prepaid expenses and other current assets

  1,556   861 

Total current assets

  12,218   9,595 

Other assets

  111   174 

Fixed assets, net of accumulated depreciation of $393 and $366, respectively

  110   137 

Total assets

 $12,439  $9,906 

LIABILITIES AND SHAREHOLDERS EQUITY

        

Current liabilities:

        

Accounts payable

 $4,198  $716 

Accrued expenses

  2,401   1,283 

Line of credit

  254   - 

Insurance premium financing

  119   357 

Taxes payable

  4   - 

Total current liabilities

  6,976   2,356 

Total liabilities

  6,976   2,356 

Shareholders’ equity:

        

Common stock, no par value:

        

Authorized — 800,000,000 issued and outstanding shares — 103,768,173 shares and 101,258,135 shares, respectively

  90,973   90,273 

Accumulated other comprehensive income

  264   331 

Accumulated deficit

  (85,774)  (83,054)

Total shareholders’ equity

  5,463   7,550 

Total liabilities and shareholders’ equity

 $12,439  $9,906 

 

See accompanying notes to condensed consolidated financial statements.

 

5

 

 

JONES SODA CO.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

 

   

Three months ended June 30,

   

Six months ended June 30,

 
   

2024

   

2023

   

2024

   

2023

 
   

(In thousands, except share data)

   

(In thousands, except share data)

 

Revenue

  $ 7,157     $ 4,806     $ 12,156     $ 8,676  

Cost of goods sold

    4,596       3,247       7,703       5,982  

Gross profit

    2,561       1,559       4,453       2,694  

Operating expenses:

                               

Selling and marketing

    1,928       1,080       3,420       2,112  

General and administrative

    2,224       1,508       3,769       2,964  

Total operating expenses

    4,152       2,588       7,189       5,076  

Loss from operations

    (1,591 )     (1,029 )     (2,736 )     (2,382 )

Interest income

    2       18       11       18  

Interest expense

    (7 )     -       (7 )     -  

Other income (expense), net

    39       4       33       (1 )

Loss before income taxes

    (1,557 )     (1,007 )     (2,699 )     (2,365 )

Income tax expense, net

    (11 )     (17 )     (21 )     (22 )

Net loss

  $ (1,568 )   $ (1,024 )   $ (2,720 )   $ (2,387 )
                                 

Net loss per share - basic and diluted

  $ (0.02 )   $ (0.01 )   $ (0.03 )   $ (0.02 )

Weighted average common shares outstanding - basic and diluted

    102,256,899       100,880,113       101,867,317       100,667,058  

 

See accompanying notes to condensed consolidated financial statements.

 

6

 

 

JONES SODA CO.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(Unaudited)

 

   

Three months ended June 30,

   

Six months ended June 30,

 
   

2024

   

2023

   

2024

   

2023

 
   

(In thousands)

   

(In thousands)

 

Net loss

  $ (1,568 )   $ (1,024 )   $ (2,720 )   $ (2,387 )

Other comprehensive income (loss):

                               

Foreign currency translation adjustment

    (22 )     43       (67 )     46  

Total comprehensive loss

  $ (1,590 )   $ (981 )   $ (2,787 )   $ (2,341 )

 

See accompanying notes to condensed consolidated financial statements.

 

7

 

 

JONES SODA CO.

CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS EQUITY

(Unaudited)

 

   

Common Stock

                         
   

Number

   

Amount

   

Accumulated

Other

Comprehensive

Income

   

Accumulated

Deficit

   

Total

Shareholders’

Equity

 
   

(In thousands, except share data)

 

Three months ended June 30, 2023

                                       

Balance as of March 31, 2023

    100,698,135     $ 89,884     $ 290     $ (79,563 )   $ 10,611  

Stock-based compensation

    600,000       274       -       -       274  

Shares withheld for taxes upon RSU vesting

    (240,000 )     (48 )     -       -       (48 )

Net loss

    -       -       -       (1,024 )     (1,024 )

Other comprehensive gain

    -       -       43       -       43  

Balance as of June 30, 2023

    101,058,135     $ 90,110     $ 333     $ (80,587 )   $ 9,856  

Three months ended June 30, 2024

                                       

Balance as of March 31, 2024

    102,232,943     $ 90,475     $ 286     $ (84,206 )   $ 6,555  

Stock-based compensation

    1,398,980       461       -       -       461  

Exercise of Stock Options

    136,250       37       -       -       37  

Net loss

    -       -       -       (1,568 )     (1,568 )

Other comprehensive loss

    -       -       (22 )     -       (22 )

Balance as of June 30, 2024

    103,768,173     $ 90,973     $ 264     $ (85,774 )   $ 5,463  

Six months ended June 30, 2023

                                       

Balance as of December 31, 2022

    100,263,135     $ 89,680     $ 287     $ (78,200 )   $ 11,767  

Stock-based compensation

    1,275,000       540       -       -       540  

Shares withheld for taxes upon RSU vesting

    (480,000 )     (110 )     -       -       (110 )

Net loss

    -       -       -       (2,387 )     (2,387 )

Other comprehensive gain

    -       -       46       -       46  

Balance as of June 30, 2023

    101,058,135     $ 90,110     $ 333     $ (80,587 )   $ 9,856  

Six months ended June 30, 2024

                                       

Balance as of December 31, 2023

    101,258,135     $ 90,273     $ 331     $ (83,054 )   $ 7,550  

Stock-based compensation

    1,398,980       619       -       -       619  

Exercise of Pinestar Warrants

    974,808       44       -       -       44  

Exercise of Stock Options

    136,250       37                   37  

Net loss

    -       -       -       (2,720 )     (2,720 )

Other comprehensive loss

    -       -       (67 )     -       (67 )

Balance as of June 30, 2024

    103,768,173     $ 90,973     $ 264     $ (85,774 )   $ 5,463  

 

See accompanying notes to condensed consolidated financial statements.

 

8

 

 

JONES SODA CO.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

 

   

Six months ended June 30,

 
   

2024

   

2023

 
   

(In thousands)

 

OPERATING ACTIVITIES:

               

Net loss

  $ (2,720 )   $ (2,387 )

Adjustments to reconcile net loss to net cash flows used in operating activities:

               

Depreciation and amortization

    27       29  

Stock-based compensation

    619       540  

Change in allowance for credit losses

    (218 )     35  

Changes in operating assets and liabilities:

               

Accounts receivable

    (2,402 )     (382 )

Inventory

    (1,976 )     90  

Prefunded insurance premiums from financing

    238       408  

Prepaid expenses and other current assets

    (695 )     (584 )

Other assets

    63       -  

Accounts payable

    3,482       (32 )

Accrued expenses

    1,107       (195 )

Taxes payable

    20       (8 )

Net cash used in operating activities

    (2,455 )     (2,486 )

INVESTING ACTIVITIES:

               

Purchase of fixed assets

    -       (25 )

Net cash used in investing activities

    -       (25 )

FINANCING ACTIVITIES:

               

Proceeds from the exercise of Pinestar Warrants

    44       -  

Proceeds from the exercise of stock options

    37       -  

Net proceeds from Line of Credit

    254       -  

Repayments on insurance financing

    (238 )     (408 )

Net cash provided by (used in) financing activities

    97       (408 )

Net change in cash and cash equivalents

    (2,358 )     (2,919 )

Effect of exchange rate changes on cash

    (53 )     24  

Cash and cash equivalents, beginning of period

    3,867       7,971  

Cash and cash equivalents, end of period

  $ 1,456     $ 5,076  

Supplemental disclosure:

               

Cash paid during period for:

               

Income taxes

  $ 14     $ 21  

 

See accompanying notes to condensed consolidated financial statements.

 

9

 

JONES SODA CO.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

 

 

1.

Nature of Operations and Summary of Significant Accounting Policies

 

Jones Soda Co. develops, produces, markets and distributes premium beverages which it sells and distributes primarily in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. 

 

In addition, following the closing of the Plan of Arrangement (See note 3(d)), we have expanded our business to the production of cannabis-containing beverages and related products.

 

We are a Washington corporation and have nine subsidiaries; Jones Soda Co. (USA) Inc., Jones Soda (Canada) Inc., Mary Jones Holdings Inc., Mary Jones California, LLC, Mary Jones Michigan, LLC, Mary Jones Beverage LLC, Mary Jones Beverage (Michigan), LLC, Mary Jones Beverage (Canada) Inc., and Pinestar Gold Inc. (Subsidiaries).

 

Basis of presentation, consolidation and use of estimates

 

The accompanying condensed consolidated balance sheet as of December 31, 2023, which has been derived from our audited consolidated financial statements, and unaudited interim condensed consolidated financial statements as of June 30, 2024, have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and the Securities and Exchange Commission (“SEC”) rules and regulations applicable to interim financial reporting. The condensed consolidated financial statements include our accounts and the accounts of our subsidiaries. All intercompany transactions between us and our subsidiaries have been eliminated in consolidation.

 

In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all material adjustments, consisting only of those of a normal and recurring nature, considered necessary for a fair presentation of our financial position, results of operations and cash flows at the dates and for the periods presented.  Preparing financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses. Significant items subject to such estimates and assumptions include, but are not limited to, inventory valuation, depreciable lives and valuation of capital assets, accounts receivable credit loss reserve, trade promotion liabilities, stock-based compensation expense, valuation allowance for deferred income tax assets, contingencies, and forecasts supporting the going concern assumption and related disclosures. Actual results could differ from those estimates. The operating results for the interim periods presented are not necessarily indicative of the results expected for the full year. These financial statements should be read in conjunction with the audited financial statements and notes thereto included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023.

 

Liquidity

 

As of June 30, 2024 and December 31, 2023, we had cash and cash-equivalents of approximately $1.5 million and $3.9 million, respectively, and working capital of approximately $5.2 million and $7.2 million, respectively. Net cash used in operations during the six months ended June 30, 2024 and 2023 totaled approximately $2.5 million for both June 30, 2024 and June 30, 2023. We incurred a net loss of approximately $2.7 million for the six months ended June 30, 2024 compared to a net loss of approximately $2.4 million for the six months ended June 30, 2023. Our accumulated deficit increased to $85.8 million as of June 30, 2024 compared to an accumulated deficit of $83.1 million as of December 31, 2023.

 

For the six months ended June 30, 2024, net cash provided by financing activities totaled approximately $97,000 most significantly due to the proceeds from our line of credit offset by the repayments on our insurance financing agreement. For the six months ended June 30, 2023, net cash used in financing activities totaled approximately $408,000 due to repayments on our insurance financing agreement

 

We have experienced recurring losses from operations and negative cash flows from operating activities. These factors initially raised substantial doubt regarding the Company’s ability to continue as a going concern. The Company has increased gross margins in 2023 and in the six months ended June 30, 2024. In 2024, the Company is restructuring its customer distribution channels and has partnered with certain distributors. For the six months ended June 30, 2024, our current distributor network has resulted in more favorable margins and the trend should continue throughout 2024. Additionally, the Company is concentrating on product mix and customer channels that yield higher sales and margins (such as the food service channel), focused on the sales growth in the Mary Jones Brand.  Moving forward, we have put a strong emphasis on monitoring and reducing operating costs when and if possible. On May 17, 2024, the Company signed a financing agreement from a creditor to provide the Company with a $2 million revolving credit facility for working capital needs (See Note 7).

 

Additionally, subsequent to June 30, 2024 the Company closed two tranches of a private placement equity raise for an aggregate amount of $3.7 million of gross proceeds for the Company (the “Private Placement”) (See note 9).

 

Based on management's current operating plan, the Company believes its cash and cash equivalents on hand, projected cash generated from product sales, proceeds from Private Placement, and funds available from the revolving credit facility are sufficient to fund the Company's operations for a period of at least 12 months subsequent to the issuance of the accompanying Condensed Consolidated Financial Statements and alleviates the conditions that initially raised substantial doubt regarding the Company's ability to continue as a going concern.

 

During the six months ended June 30, 2024 and 2023, we received $37,000 and nil, respectively from the cash exercise of stock options. From time to time, we may receive additional cash through the exercise of stock options or stock warrants. However, we cannot predict the timing or amount of cash proceeds we may receive from the exercise, if at all, of any of the outstanding stock options or warrants.

 

10

 

Revenue recognition

 

Our contracts have a single performance obligation which is satisfied at the point in time when the customer has title and the significant risks and rewards of ownership of the product. Title and the significant risk and rewards of ownership are deemed to transfer when products are loaded onto a truck for shipment or Free on Board (“FOB”) shipping point. We primarily receive fixed consideration for sales of product, subject to adjustment as described below. Shipping and handling amounts paid by customers are primarily for online orders, and are included in revenue, and totaled $44,000 and $45,000 for the three months ended June 30, 2024 and 2023, respectively, and $78,000 and $86,000 in the six month periods ended June 30, 2024 and 2023, respectively. Sales tax and other similar taxes are excluded from revenue. 

 

See Note 1, on our most recently filed Form 10-K filed on April 1, 2024 for our revenue recognition policy. 

 

Revenue is recorded net of provisions for discounts, slotting fees payable by us to retailers to stock our products and promotional allowances. Discounts, slotting fees and promotional allowances vary the consideration we are entitled to in exchange for the sale of products to distributors. We estimate these discounts, slotting fees and promotional allowances in the same period that the revenue is recognized for product sales to customers. These estimates are based on contract terms and our historical experience with similar programs and require management judgement with respect to estimating customer participation and performance levels. Differences between estimated expense and actual costs are normally insignificant and are recognized in earnings in the period such differences are determined. The amount of revenue recognized represents the amount that will not be subject to a significant future reversal of revenue. The liability for promotional allowances is included in accrued expenses on the consolidated balance sheets. Amounts paid for slotting fees are recorded as prepaid expenses on the consolidated balance sheets and amortized over the corresponding term. For the quarters ended June 30, 2024 and 2023, our revenue was reduced by $1.2 million and $394,000, respectively, and for the six months ended June 30, 2024 and 2023, our revenue was reduced by $1.6 million and $699,000, respectively, in each case for slotting fees and promotion allowances.

 

All sales to distributors and customers are generally final. In limited instances we may accept returned product due to quality issues or distributor terminations, and in such situations we would have variable consideration. To date, returns have not been material. Our customers generally pay within 30 days from the receipt of a valid invoice. We offer prompt pay discounts of up to 2% to certain customers typically for payments made within 15 days. Prompt pay discounts are estimated in the period of sale based on experience with sales to eligible customers. As of June 30, 2024 and 2023, prompt pay discounts to these customers were considered immaterial to the related accounts receivable balances presented on the condensed consolidated balance sheets.

 

The accounts receivable balance primarily includes balances from trades sales to distributors and retail customers. The allowance for credit losses is our best estimate of the amount of probable credit losses in our existing accounts receivable. We determine the allowance for credit losses based primarily on current trends and estimates. The Company reserves a percentage of trade receivable balance based on collection history and current economic trends that the Company expects will impact the level of credit losses over the life of the receivables.  These reserves are re-evaluated on a regular basis and adjusted as needed.  Account balances that are deemed uncollectible are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Allowances for credit losses of $42,000 and $260,000 as of June 30, 2024 and December 31, 2023, respectively, were netted against accounts receivable. No impairment losses were recognized for the three or six months ended  June 30, 2024 and for the year ended December 31, 2023. Changes in accounts receivable are primarily due to the timing and magnitude of orders for products, the timing of when control of products is transferred to distributors and the timing of cash collections.

 

As of June 30, 2024, one of our independent customers made up 11% of our outstanding accounts receivable. As of December 31, 2023, there were no customers that made up a material concentration amount of our accounts receivable.

 

Net loss per share

 

Basic net loss per share is computed using the weighted average number of common shares outstanding during the periods. Diluted earnings per share is computed by adjusting the weighted average number of common shares by the effective net exercise or conversion of all dilutive securities. Due to the net loss during the three and six months ended June 30, 2024 and 2023, outstanding stock options amounting to 13,037,772 and 12,154,480 shares, outstanding warrants of 0 and 27,721,945 shares, and outstanding restricted stock units of 1,998,979 and 600,000 shares, respectively, were anti-dilutive.

 

11

 

Recent accounting pronouncements

 

In June 2016, the FASB issued ASU 2016-13, Financial Instruments: Credit Losses (“ASU 2016-13”), which changes the impairment model for most financial instruments, including trade receivables from an incurred loss method to a new forward-looking approach, based on expected losses. The estimate of expected credit losses require entities to incorporate considerations of historical information, current information and reasonable and supportable forecasts. This ASU was effective for us in the first quarter of 2023, however the impact on the consolidated financial statements is immaterial, thus no material changes were made to the consolidated financial statements as of June 30, 2024 and December 31, 2023.  

 

 

2.

Inventory

 

Inventory consisted of the following (in thousands):

 

  

June 30, 2024

  

December 31, 2023

 

Finished goods

 $3,028  $1,380 

Raw materials

  1,329   1,012 
  $4,357  $2,392 

 

Finished goods primarily include product ready for shipment, as well as promotional merchandise held for sale. Raw materials primarily include ingredients, concentrate and packaging. For the three months ended June 30, 2024 and 2023, we recorded obsolete inventory expenses of $11,000 and $13,000, respectively. For the six months ended June 30, 2024 and 2023, we recorded obsolete inventory expenses of $50,000 and $19,000, respectively. 

 

12

 
 

3.

Shareholders’ Equity

 

On May 16, 2022, our shareholders approved the adoption of the Jones Soda Co. 2022 Omnibus Equity Incentive Plan (the "2022 Plan"), which replaced the 2011 Plan (defined below) and provides for the granting incentive stock options, non-statutory stock options, stock appreciation rights, restricted stock, restricted stock units and other stock-based awards to participants to acquire shares of Company common stock under the 2022 Plan. Under the terms of the 2022 Plan, the sum of (i) 10,000,000 shares of the Company’s common stock, plus (ii) the number of shares of common stock reserved, but unissued under the 2011 Plan, plus (iii) the number of shares of common stock underlying forfeited awards under the 2011 Plan are initially available for issuance as awards under the 2022 Plan.

 

1,936,074 shares of common stock reserved under the terms of our 2011 Incentive Plan (the “2011 Plan”) but unissued were transferred to the reserve for the 2022 Plan. Thus, the total number of shares of common stock authorized under the 2022 Plan was 11,936,074 shares. The 2022 Plan is subject to an annual increase on the first day of each calendar year beginning with the first January 1 following the effective date of the 2022 Plan and ending with the last January 1 during the initial ten-year term of the 2022 Plan, equal to the lesser of (A) four percent (4%) of the shares of the Company’s common stock outstanding (which shall include shares issuable upon the exercise or conversion of all outstanding securities or rights convertible into or exercisable for shares, including without limitation, preferred stock, warrants and employee options to purchase any shares) on the final day of the immediately preceding calendar year and (B) such lesser number of shares of common stock as determined by our Board of Directors.

 

Under the terms of the 2022 Plan, the Board may grant awards to employees, officers, directors, consultants, agents, advisors and independent contractors. Stock options are granted with an exercise price equal to the closing price of our stock on the date of grant, and generally have a ten-year term. As of June 30, 2024, there were 7,120,555 shares of unissued common stock authorized and available for future awards under the Plan.

 

(a)

Stock options:

 

A summary of our stock option activity is as follows:

 

  

Outstanding Options

 
  

Number of Shares

  

Weighted Average Exercise

Price (Per Share)

 

Balance at January 1, 2024

  11,407,772  $0.26 

Options granted

  2,200,000   0.24 

Options exercised

  (136,250)  0.27 

Options forfeited/expired

  (433,750)  0.42 

Balance at June 30, 2024

  13,037,772  $0.25 

Exercisable, June 30, 2024

  5,676,126  $0.27 

Vested and expected to vest

  11,392,535  $0.25 

 

 

  

Outstanding Options

 
  

Number of Shares

  

Weighted Average

Exercise Price

 

Balance at January 1, 2023

  3,369,332  $0.41 

Options granted

  9,659,000   0.23 

Options forfeited/expired

  (873,852)  0.27 

Balance at June 30, 2023

  12,154,480  $0.27 

Exercisable, June 30, 2023

  3,745,895  $0.33 

Vested and expected to vest

  10,142,892  $0.28 

 

13

 

(b)

Restricted stock awards:

 

In May of 2023, the Board of Director compensation structure consisted of annual grant of 300,000 stock options to each non-employee director each year for service on the Board and an additional 150,000 stock options as annual compensation for non-employee directors who serve as chair of a Board committee. All stock options granted to non-employee directors will vest incrementally in equal amounts over a three year period from the date of issuance.

 

In 2024, the Board determined that it was in the best interests of the Company to revise the Board of Director compensation plan. It was determined that each director shall receive compensation consisting of RSU grants, with the value of each RSU calculated based on the five (5) day volume-weighted average price of the Company’s shares common stock on the OTCQB on the five (5) trading days immediately preceding January 1, 2024. Based on this value of each RSU, the total grant will consist of (i) a $65,000 grant of RSUs to each continuing Director for service on the Board during 2024; and (ii) an additional $15,000 grant of RSUs to each non-employee continuing Director who serves as the chair of a Board committee during 2024. These RSU grants shall vest 50% on June 30, 2024, 25% on September 30, 2024, and 25% December 31, 2024.

 

A summary of our restricted stock activity for the six months ended June 30, 2024 is as follows:

 

  

Restricted Shares

  

Weighted-Average

Grant Date Fair

Value per share

  

Weighted-Average

Contractual Life

(years)

 

Non-vested restricted stock at January 1, 2024

  600,000  $0.26   - 

Granted

  2,797,959   0.14     

Vested

  (1,398,980)  0.14     

Cancelled/expired

  -   -     

Non-vested restricted stock at June 30, 2024

  1,998,979  $0.17   9.6 

 

 

(c)

Stock-based compensation expense:

 

Stock-based compensation expense is recognized using the straight-line attribution method over the employees’ requisite service period, or the non-employee's service period based on the term of the contract. We recognize compensation expense for only the portion of stock options or restricted stock expected to vest. Therefore, we apply estimated forfeiture rates that are derived from historical employee attrition. If the actual number of forfeitures differs from those estimated by management, additional adjustments to stock-based compensation expense may be required in future periods.

 

At June 30, 2024, we had unrecognized compensation expense related to stock options of $857,000 to be recognized over a weighted-average period of 1.9 years.

 

The following table summarizes the stock-based compensation expense (in thousands):

 

  

Three months ended June 30,

  

Six months ended June 30,

 
  

2024

  

2023

  

2024

  

2023

 
                 

Stock options

 $198  $118  $348  $331 

Common stock award

  -   -   -   17 

Restricted stock

  263   156   271   192 
  $461  $274  $619  $540 
                 

Income statement account:

                

Selling and marketing

 $32  $23  $52  $45 

General and administrative

  429   251   567   495 
  $461  $274  $619  $540 

 

In 2023, the Company issued a common stock award of 75,000 shares under the 2022 Plan pursuant to a consulting agreement that resulted in $17,000 of stock compensation expense as seen in the above table. 

 

14

 

We employ the following key weighted-average assumptions in determining the fair value of stock options, using the Black-Scholes option pricing model and the simplified method to estimate the expected term of “plain vanilla” options:

 

  

Six months ended June 30,

 
  

2024

  

2023

 

Expected dividend yield

      

Expected stock price volatility

  89.3%  87.5%

Risk-free interest rate

  4.2%  3.9%

Expected term (in years)

  5.9   5.8 

Weighted-average grant date fair-value

  0.18   0.17 

 

The aggregate intrinsic value of stock options outstanding at June 30, 2024 was approximately $3.7 million and for options exercisable was $1.5 million. The intrinsic value of outstanding and exercisable stock options is calculated as the quoted market price of the stock at the balance sheet date less the exercise price of the option. The aggregate intrinsic value of stock options exercised during the six months ended June 30, 2024 was approximately $15,000.

 

(d)

Closing of the Pinestar Gold Inc. - Plan of Arrangement:

 

On February 15, 2022, Jones issued an aggregate of 20,000,048 shares of our common stock in connection with the completion of the Plan of Arrangement whereby the outstanding common shares of Pinestar (“Pinestar Shares”) were exchanged for newly issued shares of our common stock on a one-for-one basis. The Plan of Arrangement had previously been approved by both Pinestar’s shareholders as well as by the Supreme Court of British Columbia after such court held a hearing on the fairness of the terms and conditions of the Plan of Arrangement at which all Pinestar shareholders had the right to appear.

 

In connection with the Plan of Arrangement, Pinestar completed a subscription receipt offering for aggregate net proceeds of $7,152,000, at a price per subscription receipt equal to $0.50. As part of the closing of the Plan of Arrangement, each such subscription receipt automatically converted into one Pinestar Share and one new common share purchase warrant of Pinestar, which were then immediately exchanged for shares of our common stock and Jones Special Warrants, respectively, in accordance with a 1:1 exchange ratio.

 

The issuance of shares of our common stock to the holders of Pinestar Shares (including Pinestar Shares received upon the conversion of the subscription receipts issued in the Pinestar subscription receipt offering) in the Plan of Arrangement was exempt from the registration requirements under the United States Securities Act of 1933, as amended (the “Securities Act”) pursuant to Section 3(a)(10) of the Securities Act, which exempts from the registration requirements under the Securities Act any securities that are issued in exchange for one or more bona fide outstanding securities where the terms and conditions of such issuance and exchange are approved, after a hearing upon the fairness of such terms and conditions at which all persons to whom it is proposed to issue securities in such exchange shall have the right to appear, by any court expressly authorized by law to grant such approval.

 

There are no outstanding warrants as of June 30, 2024.

 

15

  
 

5.

Segment Information

 

We have one operating segment with operations primarily in the United States and Canada. Sales are assigned to geographic locations based on the location of customers. Sales by geographic location are as follows (in thousands):

 

  

Three months ended June 30,

  

Six months ended June 30,

 
  

2024

  

2023

  

2024

  

2023

 

Revenue:

                

United States

 $5,606  $3,814  $9,607  $7,043 

Canada

  1,510   952   2,508   1,593 

Other countries

  41   40   41   40 

Total revenue

 $7,157  $4,806  $12,156  $8,676 

 

During the three months ended June 30, 2024, one of our customers (Dot Foods Canada) represented an aggregate of approximately 18% of our revenue.  During the three months ended June 30, 2023, one of our previous customers (Lassonde) represented an aggregate of approximately 19% of our revenue. 

 

 

6.

Insurance Premium Financing

 

Effective November 15, 2023, the Company entered into a one year financing agreement with IPFS Corporation to fund a portion of its insurance premiums in the amount of $357,000. Repayments are made on January 15, 2024, April 15, 2024, and July 15, 2024, and the entirety of the financing to be paid off. The interest rate is 8.49% and there were no covenants associated with this agreement.

 

Effective November 15, 2022, the Company entered into a one year financing agreement with IPFS Corporation to fund a portion of its insurance premiums in the amount of $612,000. Repayments were made on January 15, 2023, April 15, 2023, and by July 15, 2023, the entirety of the financing was paid off in full. The interest rate is 6.99% and there are no covenants associated with this agreement.

 

 
 

7.

Line of Credit

 

On May 17, 2024, the Company entered into a Revolving Financing and Assignment Agreement (the “Line of Credit”) with Amerisource Funding Inc. (the "Lender"), pursuant to which the Company, through one of its wholly owned subsidiaries, Jones Soda Co. (USA) Inc. (the "Subsidiary"), may borrow a maximum aggregate amount of up to $2,000,000 (the "Maximum Amount"), subject to satisfaction of certain conditions. All present and future obligations of the Subsidiaries arising under the Line of Credit are secured by a first priority security interest in all of the assets of the Company, the Subsidiary and the Company’s other United States subsidiaries, and proceeds thereof, including accounts receivable, inventory and equipment, and are guaranteed by the Company and each of its Subsidiaries. The Line of Credit provides that, from time to time, the Subsidiary may request advances equal to 80% of the Subsidiary's eligible accounts receivable (minus any reserve amount established by the Lender and other reductions as defined by ineligible accounts receivable amounts). Annual interest on unpaid advances under the Line of Credit is equal to the Prime Rate plus 3.50%, but may not be less than 6.00%. The Line of Credit has an initial term of three years, which automatically will be extended for successive three-year terms unless the Subsidiary gives at least 60 days' prior written notice of its intent to terminate the Line of Credit at the end of the then current term.  The Line of Credit requires the Company to comply with certain financial and reporting covenants.

 

As of June 30, 2024, our outstanding Line of Credit balance was $254,000.

 

16

 
 

8.

Commitments and Contingencies

 

On March 25, 2024, our indirect wholly owned subsidiary, Mary Jones Michigan LLC ("MJM"), received a Notice of Claims for arbitration (the “Core Claim”) from Core for an arbitration proceeding to be held in Columbus Ohio, unless otherwise agreed to by the parties. The Core Claim alleges that MJM breached the terms of the agreement entered into between MJM and Core on August 24, 2023 (the “Core Agreement”). The Core Agreement provided that Core was to manufacture a line of Hemp derived Delta-9 THC craft sodas for MJM. Previous to the Core Claim, MJM sent a Notice of Material Breaches by Core Manufacturing and Demand for Audit dated February 1, 2024, which claimed that Core was in breach of its commitments under the Core Agreement. In the Core Claim, Core is seeking to enforce the break-up fee provision in the Core Agreement (which Core calculates to be $7,220,357), as well as obtain other damages arising from MJM’s alleged failure to comply with the Core Agreement. We dispute the allegations of Core in the Core Claim and intend to defend ourselves vigorously in this matter. On April 16, 2024, MJM filed an Answer to the Core Claim asserting multiple affirmative defenses to the two breach of contract claims and asserted in its own Counterclaim causes of action against Core for breach of contract, fraud, and negligent misrepresentation. The arbitration is in its early stages but an arbitrator has been selected. We have determined that it is too early in process to evaluate this claim’s potential outcome. Accordingly the matter is being disclosed and no range of accrual, if any, can be determined.

 

MJM is also seeking from P3 Capital Partner LLC (“P3”), an entity related to Core, the return of a $155,700 deposit previous paid to P3 in connection with the license and manufacturing agreement between MJM and P3. MJM filed for litigation in Michigan federal court asserting claims for fraud, conversion, and breach of contract against P3.

 

 

 

9.

Subsequent Events

 

In July 2024, the Company closed on two tranches of a private placement offering of units of the Company (the “Units”) that consisted of 9,135,000 Units for aggregate gross proceeds of approximately $3.7 million.

 

Each Unit is composed of: (i) one (1) share of the Company’s common stock; and (ii) one‐half (1/2) of one detachable share purchase warrant (each whole warrant, a “Private Placement Warrant”). Each whole Private Placement Warrant will be exercisable into one share of the Company’s common stock at a price of $0.50 per share for a period of 24 months from the date of issuance, subject to the Company having the right at its option to accelerate the expiry date of the Private Placement Warrants to the date that is 30 days following delivery of a notice of acceleration to holders of the Private Placement Warrants if at any time the closing price of the shares of the Company’s common stock on the OTCQB or other stock exchange or over-the-counter market in the United States or on the Canadian Securities Exchange (the “CSE”) exceeds $0.80 (for the purposes of the CSE, the equivalent in Canadian dollars based on the daily exchange rate published by the Bank of Canada) for a period of five (5) consecutive trading days (the “Warrant Exercise Period”). Each whole Private Placement Warrant may be exercised anytime during the Warrant Exercise Period upon the voluntary election to exercise by the Private Placement Warrant holder. 

 

17

 
 

ITEM 2.

MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

 

You should read the following discussion and analysis in conjunction with our unaudited condensed consolidated financial statements and related notes included elsewhere in this Report and our audited consolidated financial statements and notes thereto for the year ended December 31, 2023 included in our Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission (SEC) on April 1, 2024.

 

This Report contains forward-looking statements. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as believe, expect, intend, anticipate, estimate, may, will, can, plan, predict, could, future, continue, variations of such words, and similar expressions. These statements are only predictions. Actual events or results may differ materially. In evaluating these statements, you should specifically consider various factors, including the risks outlined at the beginning of this Report under Cautionary Notice Regarding Forward-Looking Statements and in Item 1A of our most recent Annual Report on Form 10-K filed with the SEC, and in our other reports we file with the SEC, including our periodic reports on Form 10-Q and current reports on Form 8-K. These factors may cause our actual results to differ materially from any forward-looking statements. Except as required by law, we undertake no obligation to publicly release any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

 

Overview

 

We develop, produce, market and distribute premium beverages that we sell and distribute primarily in North America through our network of independent distributors and directly to our national and regional retail accounts. We also sell  premium  soda beverage products in select international markets and license cannabis infused beverages and syrups in California, Washington and Canada. Our premium soda beverage products are sold primarily in grocery stores, convenience and gas stores, on fountain in restaurants, “up and down the street” in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through our national accounts with several large retailers. We refer to our network of independent distributors as our direct store delivery (“DSD”) channel, and we refer to our national and regional accounts who receive shipments directly from us as our direct to retail (“DTR”) channel. We do not directly manufacture any of our premium soda beverage products, but instead outsource the manufacturing process to third-party contract manufacturers. We also sell various premium beverage soda products online, including soda with customized labels, wearables, candy and other items, and we license our trademarks for use on products sold by other manufacturers. In addition, we currently market and license several cannabis infused beverages and syrups in California, Canada, and Washington through third party manufacturers and distributors. We plan to expand our cannabis product offerings (including the development of hemp-derived Delta-9 THC products) and the states in which we offer such products.

 

Our Focus: Sales Growth

 

Our focus is sales growth through execution of the following key initiatives:

 

 

Expand the Jones Soda glass bottle and canned products in existing and new sales channels;

 

 

Expand our fountain and food service program in the United States and Canada; and,

 

 

Grow the Mary Jones brand, which includes Tetrahydrocannabinol (THC) and cannabidiol (CBD)-infused beverages, edibles, and other related products;

 

18

 

Results of Operations

 

The following selected financial and operating data are derived from our condensed consolidated financial statements and should be read in conjunction with our condensed consolidated financial statements.

 

 

 

Three months ended June 30,

 

Six months ended June 30,

 

2024

 

% of Revenue

 

2023

 

% of Revenue

 

2024

 

% of Revenue

 

2023

 

% of Revenue

Consolidated statements of operations data:

(Dollars in thousands, except per share data)

 

(Dollars in thousands, except per share data)

Revenue 

$

 7,157

 

100.0

%

 

$

 4,806

 

100.0

%

 

$

 12,156

 

100.0

%

 

$

 8,676

 

100.0

%

Cost of goods sold 

 

 (4,596)

 

(64.2)

%

   

 (3,247)

 

(67.6)

%

   

 (7,703)

 

(63.4)

%

   

 (5,982)

 

(68.9)

%

Gross profit 

 

 2,561

 

35.8

%

   

 1,559

 

32.4

%

   

 4,453

 

36.6

%

   

 2,694

 

31.1

%

Selling and marketing expenses

 

 (1,928)

 

(26.9)

%

   

 (1,080)

 

(22.5)

%

   

 (3,420)

 

(28.1)

%

   

 (2,112)

 

(24.3)

%

General and administrative expenses

 

 (2,224)

 

(31.1)

%

   

 (1,508)

 

(31.4)

%

   

 (3,769)

 

(31.0)

%

   

 (2,964)

 

(34.2)

%

Loss from operations

 

 (1,591)

 

(22.2)

%

   

 (1,029)

 

(21.4)

%

   

 (2,736)

 

(22.5)

%

   

 (2,382)

 

(27.5)

%

Interest income

 

 2

 

0.0

%

   

 18

 

0.4

%

   

 11

 

0.1

%

   

 18

 

0.2

%

Interest expense

 

 (7)

 

(0.1)

%

   

 -

 

0.0

%

   

 (7)

 

(0.1)

%

   

 -

 

0.0

%

Other income (expense), net

 

 39

 

0.5

%

   

 4

 

0.1

%

   

 33

 

0.3

%

   

 (1)

 

(0.0)

%

Loss before income taxes

 

 (1,557)

 

(21.8)

%

   

 (1,007)

 

(21.0)

%

   

 (2,699)

 

(22.2)

%

   

 (2,365)

 

(27.3)

%

Income tax expense, net

 

 (11)

 

(0.2)

%

   

 (17)

 

(0.4)

%

   

 (21)

 

(0.2)

%

   

 (22)

 

(0.3)

%

Net loss

$

 (1,568)

 

(21.9)

%

 

$

 (1,024)

 

(21.3)

%

 

$

 (2,720)

 

(22.4)

%

 

$

 (2,387)

 

(27.5)

%

Basic and diluted net loss per share

$

 (0.02)

       

$

 (0.01)

       

$

 (0.03)

       

$

 (0.02)

     

 

   

As of

 
   

June 30, 2024

   

December 31, 2023

 
    (Dollars in thousands)  

Balance sheet data:

               

Cash and cash equivalents and accounts receivable, net

  $ 6,186     $ 5,985  

Fixed assets, net

    110       137  

Total assets

    12,439       9,906  

Long-term liabilities

    -       -  

Working capital

    5,242       7,239  

 

Seasonality and Other Fluctuations

 

Our sales are seasonal and we experience fluctuations in quarterly results as a result of many factors. We historically have generated a greater percentage of our revenues during the warm weather months of April through September. Sales may fluctuate materially on a quarter to quarter basis or an annual basis when we launch a new product or fill the “pipeline” of a new distribution partner or a large retail partner. Sales results may also fluctuate based on the number of stock keeping units or "SKUs" selected or removed by our distributors and retail partners through the normal course of serving consumers in the dynamic, trend-oriented beverage industry. As a result, management believes that period-to-period comparisons of results of operations are not necessarily meaningful and should not be relied upon as any indication of future performance or results expected for the fiscal year.

 

19

 

Quarter Ended June 30, 2024 Compared to Quarter Ended June 30, 2023

 

Revenue

 

For the quarter ended June 30, 2024, revenue increased by approximately $2.4 million, or 48.9%, to approximately $7.2 million compared to approximately $4.8 million for the quarter ended June 30, 2023. The increase in sales revenue was primarily the result of an increase in sales volume of the Mary Jones branded products, increase in our Nuka Cola sales online, in addition to an increase in revenue related to core Jones Soda sales in Canada.

 

For the quarter ended June 30, 2024, trade spend and promotion allowances, which reduced the amount of revenue for the sales of our product, totaled approximately $1.2 million, an increase of approximately $764,000, or 193.3%, compared to approximately $394,000 for the quarter ended June 30, 2023, primarily due to promotional and pricing programs related to Mary Jones products and core Jones Soda sales in Canada. 

 

Gross Profit

 

For the quarter ended June 30, 2024, gross profit increased by approximately $1.0 million, or 64.3% to approximately $2.6 million compared to approximately $1.6 million for the quarter ended June 30, 2023. For the quarter ended June 30, 2024, gross margin increased to 35.8% from 32.4% for the quarter ended June 30, 2023. This increase was primarily driven by proactive pricing adjustments and supply chain optimization especially in Canada where the Company has moved to DOT Foods as its primary distributor, as well as increased sales of our Mary Jones branded products which generally have higher margins than our other products. 

 

Selling and Marketing Expenses

 

Selling and marketing expenses for the third quarter ended June 30, 2024 were approximately $1.9 million, an increase of approximately $848,000 or 78.5% compared to approximately $1.1 million for the quarter-ended June 30, 2023. This increase was primarily a result expenses related to the launch of new products introduced in 2024 and rebranding costs, most of which we believe to be one-time expenses. We also incurred an increase in online marketing spend for both the Jones Soda and Mary Jones brands. Additionally, we increased our marketing initiatives with companies involved with action sports, including a partnership with Thrill One Sports & Entertainment, in the second quarter of 2024 that did not occur in the second quarter of 2023. Selling and marketing expenses as a percentage of revenue increased to 26.9% in the second quarter ended June 30, 2024 from 22.5% in the same period in 2023. We intend to continue to balance selling and marketing expenses with our working capital resources. For the three months ended June 30, 2024 and 2023, non-cash expenses included in selling and marketing expenses (stock compensation and depreciation) were approximately $38,000 and $28,000, respectively.

 

General and Administrative Expenses

 

General and administrative expenses for the second quarter ended June 30, 2024 were approximately $2.2 million, an increase of approximately $730,000, or 48.4%, compared to approximately $1.5 million for the quarter ended June 30, 2023. This increase was primarily a result of increased legal expenditures related to our Mary Jones business, in addition to increased travel expenditures in connection with the Company’s growth plan that includes new supply chain and sponsorship partners. General and administrative expenses as a percentage of revenue decreased slightly to 31.3% in the second quarter ended June 30, 2024 from 31.4% in the same quarter in 2023. We intend to continue to carefully manage general and administrative expenses with our working capital resources. For the three months ended June 30, 2024 and 2023, non-cash expenses included in general and administrative expenses (stock compensation and depreciation) were approximately $435,000 and $268,000, respectively. The increase in non-cash expenses included in general and administrative expenses in the second quarter of 2024 was primarily due to the restricted stock units granted to members of the Company’s Board of Directors in the current quarter ended June 30, 2024 resulting in a higher expense than the expense associated with the stock options granted to members of the Company’s Board of Directors in the same quarter of 2023. 

 

Interest Expense

 

We incurred $7,000 in interest expense for the quarter ended June 30, 2024 due to our current line of credit balance, compared to nil for the quarter ended June 30, 2023.

 

20

 

Income Tax Expense

 

We incurred approximately $11,000 and $17,000 of income tax expense during the quarters ended June 30, 2024 and 2023, respectively, primarily related to the tax provision on income from our Canadian operations. We have not recorded any tax benefit for the loss in our U.S. operations as we have recorded a full valuation allowance on our U.S. net deferred tax assets. We expect to continue to record a full valuation allowance on our U.S. net deferred tax assets until we sustain an appropriate level of taxable income through improved U.S. operations. Our effective tax rate is based on recurring factors, including the forecasted mix of income before taxes in various jurisdictions, estimated permanent differences and the recording of a full valuation allowance on our U.S. net deferred tax assets.

 

Net loss

 

Net loss for the quarter ended June 30, 2024 was approximately $1.6 million compared to net loss of approximately $1.0 million for the quarter ended June 30, 2023. This increase in net loss was primarily due to the increased sales and marketing and general and administrative costs associated with the development of new products and other operating expenses to support Company's growth plans being partially offset by increased revenues.

 

Six months Ended June 30, 2024 Compared to six months Ended June 30, 2023

 

Revenue

 

For the six months ended June 30, 2024, revenue increased by approximately $3.5 million, or 40.1%, to approximately $12.2 million compared to approximately $8.7 million for the six months ended June 30, 2023. The increase in sales revenue was primarily the result of an increase in sales volume of the Mary Jones branded products, an increase in our Nuka Cola sales online, and an increase in revenue related to core Jones Soda sales in Canada.

 

For the six months ended June 30, 2024, trade spend and promotion allowances, which reduced the amount of revenue for the sales of our product, totaled approximately $1.6 million, an increase of approximately $901,000, or 128.9%, compared to approximately $699,000 for the six months ended June 30, 2023, primarily due to promotional and pricing programs related to Mary Jones products and core Jones Soda sales in Canada. 

 

Gross Profit

 

For the six months ended June 30, 2024, gross profit increased by approximately $1.8 million, or 65.3%, to approximately $4.5 million compared to approximately $2.7 million for the six months ended June 30, 2023. For the six months ended June 30, 2024, gross margin increased to 36.6% from 31.1% for the six months ended June 30, 2023. This increase was primarily driven by proactive pricing adjustments, supply chain optimization, and increased sales of our Mary Jones branded products which generally have higher margins than our other products.

 

Selling and Marketing Expenses

 

Selling and marketing expenses for the six months ended June 30, 2024 increased by approximately $1.3 million to $3.4 million in comparison to $2.1 million for the six months ended June 30, 2023. This increase was primarily a result of expenses related to the launch of new products introduced in 2024 and rebranding costs, most of which we believe to be one-time expenses. We also incurred an increase online marketing spend for both the Jones Soda and Mary Jones brands. Additionally, we increased our marketing initiatives with companies involved with action sports in the first half of 2024 that did not occur in the first half of 2023. Selling and marketing expenses as a percentage of revenue increased to 28.1% in the six months ended June 30, 2024 from 24.3% in the same period in 2023. We intend to continue to balance selling and marketing expenses with our working capital resources. For the six months ended June 30, 2024 and 2023, non-cash expenses included in selling and marketing expenses (stock compensation and depreciation) were approximately $65,000 and $55,000, respectively.

 

General and Administrative Expenses

 

General and administrative expenses for the six months ended June 30, 2024 were approximately $3.8 million, an increase of approximately $819,000, or 27.6%, compared to approximately $3.0 million for the six months ended June 30, 2023. This increase was primarily a result of increased legal expenditures related to our Mary Jones business, in addition to increased travel expenditures in connection with the Company’s growth plan that includes new supply chain and sponsorship partners. General and administrative expenses as a percentage of revenue decreased to 31.1% in the six month period ended June 30, 2024 from 34.2% in the same period in 2023. We will continue to carefully manage general and administrative expenses with our working capital resources. For the six months ended June 30, 2024 and 2023, non-cash expenses included in general and administrative expenses (stock compensation and depreciation) were approximately $582,000 and $515,000, respectively. The increase in non-cash expenses included in general and administrative expenses in the first half of 2024 was primarily due to restricted stock units granted to members of the Company’s Board of Directors in first half of 2024 being partially offset by fewer stock options granted to officers and directors in this period compared to the same period in the prior year.

 

Interest Expense

 

We incurred $7,000 in interest expense for the six months ended June 30, 2024 due to our current line of credit balance, compared to nil for the six months ended June 30, 2023.

 

Income Tax Expense

 

We incurred approximately $21,000 and $22,000 of income tax expense during the six months ended June 30, 2024 and 2023, respectively, primarily related to the tax provision on income from our Canadian operations. We have not recorded any tax benefit for the loss in our U.S. operations as we have recorded a full valuation allowance on our U.S. net deferred tax assets. We expect to continue to record a full valuation allowance on our U.S. net deferred tax assets until we sustain an appropriate level of taxable income through improved U.S. operations. Our effective tax rate is based on recurring factors, including the forecasted mix of income before taxes in various jurisdictions, estimated permanent differences and the recording of a full valuation allowance on our U.S. net deferred tax assets.

 

Net loss

 

Net loss for the six months ended June 30, 2024 was approximately $2.7 million compared to net loss of approximately $2.4 million for the six months ended June 30, 2023. This increase in net loss was primarily due to the increased sales and marketing and general and administrative costs associated with the development of new products and other operating expenses to support the Company's growth plans being partially offset by increased revenues. 

 

21

 

Liquidity and Capital Resources

 

As of June 30, 2024 and December 31, 2023, we had cash and cash-equivalents of approximately $1.5 million and $3.9 million, respectively, and working capital of approximately $5.2 million and $7.2 million, respectively. Net cash used in operations during the six months ended June 30, 2024 and 2023 totaled approximately $2.5 million for both June 30, 2024 and June 30, 2023. We incurred a net loss of approximately $2.7 million for the six months ended June 30, 2024 compared to a net loss of approximately $2.4 million for the six months ended June 30, 2023. Our accumulated deficit increased to $85.8 million as of June 30, 2024 compared to an accumulated deficit of $83.1 million as of December 31, 2023.

 

For the six months ended June 30, 2024, net cash provided by financing activities totaled approximately $97,000 most significantly due to the proceeds from our line of credit offset by the repayments on our insurance financing agreement. For the six months ended June 30, 2023, net cash used in financing activities totaled approximately $408,000 due to repayments on our insurance financing agreement

 

We have experienced recurring losses from operations and negative cash flows from operating activities. These factors initially raised substantial doubt regarding the Company’s ability to continue as a going concern. The Company has increased gross margins in 2023 and in the six months ended June 30, 2024. In 2024, the Company is restructuring its customer distribution channels and has partnered with certain distributors. For the six months ended June 30, 2024, our current distributor network has resulted in more favorable margins and the trend should continue throughout 2024. Additionally, the Company is concentrating on product mix and customer channels that yield higher sales and margins (such as the food service channel), focused on the sales growth in the Mary Jones Brand. Moving forward, we have put a strong emphasis on monitoring and reducing operating costs when and if possible. On May 17, 2024, the Company signed a financing agreement from a creditor to provide the Company with a $2 million revolving credit facility for working capital needs (See Note 7).

 

Additionally, subsequent to June 30, 2024 the Company closed two tranches of a private placement equity raise for an aggregate amount of $3.7 million of gross proceeds for the Company (the “Private Placement”) (See Note 9).

 

Based on management's current operating plan, the Company believes its cash and cash equivalents on hand, projected cash generated from product sales, proceeds from the Private Placement, and funds available from the committed revolving credit facility are sufficient to fund the Company's operations for a period of at least 12 months subsequent to the issuance of the accompanying Condensed Consolidated Financial Statements and alleviates the conditions that initially raised substantial doubt regarding the Company's ability to continue as a going concern.

 

During the six months ended June 30, 2024 and 2023, we received $37,000 and nil, respectively from the cash exercise of stock options. From time to time, we may receive additional cash through the exercise of stock options or stock warrants. However, we cannot predict the timing or amount of cash proceeds we may receive from the exercise, if at all, of any of the outstanding stock options or warrants.

 

Critical Accounting Policies

 

See the information concerning our critical accounting policies included under “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operation – Critical Accounting Policies” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on April 1, 2024. There have been no material changes in our critical accounting policies during the three months ended June 30, 2024. 

 

22

 

ITEM 3. 

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

Not applicable.

 

ITEM 4.

CONTROLS AND PROCEDURES.

 

 

(a)

Evaluation of disclosure controls and procedures

 

We maintain disclosure controls and procedures (as such terms are defined under Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that are designed to ensure that the information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. Management, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rule 13a-15(b) as of the end of the period covered by this report. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that these disclosure controls and procedures were effective as of June 30, 2024.

 

 

(b)

Changes in internal controls over financial reporting

 

There were no other changes in our internal controls over financial reporting during the three months ended June 30, 2024 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.

 

23

 

PART II OTHER INFORMATION

 

ITEM 1.

LEGAL PROCEEDINGS

 

On March 25, 2024, our indirect wholly owned subsidiary, Mary Jones Michigan LLC ("MJM"), received a Notice of Claims for arbitration (the “Core Claim”) from Core for an arbitration proceeding to be held in Columbus Ohio, unless otherwise agreed to by the parties. The Core Claim alleges that MJM breached the terms of the agreement entered into between MJM and Core on August 24, 2023 (the “Core Agreement”). The Core Agreement provided that Core was to manufacture a line of Hemp derived Delta-9 THC craft sodas for MJM. Previous to the Core Claim, MJM sent a Notice of Material Breaches by Core Manufacturing and Demand for Audit dated February 1, 2024, which claimed that Core was in breach of its commitments under the Core Agreement. In the Core Claim, Core is seeking to enforce the break-up fee provision in the Core Agreement (which Core calculates to be $7,220,357), as well as obtain other damages arising from MJM’s alleged failure to comply with the Core Agreement. We dispute the allegations of Core in the Core Claim and intend to defend ourselves vigorously in this matter. On April 16, 2024, MJM filed an Answer to the Core Claim asserting multiple affirmative defenses to the two breach of contract claims and asserted in its own Counterclaim causes of action against Core for breach of contract, fraud, and negligent misrepresentation. The arbitration is in its early stages but an arbitrator has been selected.

 

MJM is also seeking from P3 Capital Partner LLC (“P3”), an entity related to Core, the return of a $155,700 deposit previous paid to P3 in connection with the license and manufacturing agreement between MJM and P3. MJM filed for litigation in Michigan federal court asserting claims for fraud, conversion, and breach of contract against P3.

 

Other than the above, we are not currently involved in any material legal proceedings. We may be involved from time to time in various claims and legal actions arising in the ordinary course of business, including proceedings involving employee claims, contract disputes, product liability and other general liability claims, as well as trademark, copyright, and related claims and legal actions. In the opinion of our management, the ultimate disposition of these matters will not have a material adverse effect on our condensed consolidated financial position, results of operations or liquidity.

 

ITEM 1A

RISK FACTORS

 

There have been no material changes in the risk factors set forth in Part I, Item 1A, “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2023.

 

ITEM 2.

UNREGISTERED SALES OF EQUITY SECURITIES, USE OF PROCEEDS, ISSUER PURCHASES OF EQUITY SECURITIES.

 

None.

 

 

ITEM 5.

OTHER INFORMATION

 

During the six months ended June 30, 2024, no director or officer (as defined in Rule 16a-1(f) of the Exchange Act) of the Company adopted or terminated a “Rule 10b5-1 trading arrangement” or “Non-Rule 10b5-1 trading arrangement” as each term is defined in Item 408(a) of Regulation S-K.

 

 

ITEM 6.

EXHIBITS

 

3.1

Articles of Incorporation of Jones Soda Co. (Previously filed as, and incorporated herein by reference to, Exhibit 3.1 to our annual report on Form 10-KSB for the fiscal year ended December 31, 2000, filed on March 30, 2001; File No. 333-75913).

3.2

Amended and Restated Bylaws of Jones Soda Co. (Previously filed with, and incorporated herein by reference to, Exhibit 3.1 to our quarterly report on Form 10-Q, filed on November 8, 2013; File No. 000-28820).

3.3

Articles of Amendment to Articles of Incorporation of Jones Soda Co. dated May 16, 2022. (Previously filed with, and incorporated herein by reference to, Exhibit 3.3 to our registration statement on Form S-1, filed on June 14, 2022; File No. 333-265598).

10.1 Secured Loan Facility dated May 17, 2024, between the Company and Amerisource Funding Inc (filed herewith)

31.1

Certification of Chief Executive Officer, pursuant to Rules 13a-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).

31.2

Certification of Chief Financial Officer, pursuant to Rules 13a-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (filed herewith).

32.1

Certification of Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).

32.2

Certification of Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).

101.INS*

Inline XBRL Instance Document.

101.SCH*

Inline XBRL Taxonomy Extension Schema Document.

101.CAL*

Inline XBRL Taxonomy Extension Calculation Linkbase Document.

101.DEF*

Inline XBRL Taxonomy Extension Definition Linkbase Document.

101.LAB*

Inline XBRL Taxonomy Extension Label Linkbase Document.

101.PRE*

Inline XBRL Taxonomy Extension Presentation Linkbase Document.

104

Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

 

* Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability.

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

 

 

JONES SODA CO.

(Registrant)

August 14, 2024

   
 

By: 

/s/ Joe Culp

   

Joe Culp

   

Interim Chief Financial Officer and Principal Financial Officer

 

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