Stockholder's Deficit - Additional Information (Detail) (USD $)	1 Months Ended	3 Months Ended				9 Months Ended			1 Months Ended		3 Months Ended	9 Months Ended		3 Months Ended				3 Months Ended						9 Months Ended
	Oct. 18, 2012	Oct. 31, 2013	Jul. 31, 2013	Apr. 30, 2013	Oct. 31, 2012	Oct. 31, 2013	Oct. 31, 2012	Jan. 31, 2013	May 21, 2013 Mr David Schmidt	Mar. 31, 2013 Private Placement	Oct. 31, 2013 Private Placement	Oct. 31, 2013 Private Placement	Jan. 31, 2013 Private Placement	Apr. 30, 2013 Common Stock	Oct. 31, 2013 9% Senior Subordinated Callable Notes	Oct. 31, 2013 8% Senior Subordinated Convertible Promissory Note	Oct. 31, 2013 10% Senior Subordinated Callable Convertible Notes	Oct. 31, 2013 Services	Jul. 31, 2013 Services	Apr. 30, 2013 Kanehoe	Apr. 30, 2013 Mr Gary Augusta	Jul. 31, 2013 Mr Mark Meyers	Apr. 30, 2013 Mr Mark Meyers	Oct. 31, 2013 2010 Equity Incentive Plan	Oct. 31, 2013 2013 Equity Incentive Plan	Apr. 29, 2013 2013 Equity Incentive Plan
Stockholders Equity Note [Line Items]
Equity incentive plan, shares authorized for issuance		120,000	1,733,000			120,000			400,000					700,000								150,000	150,000
Equity incentive plan, additional shares authorized for issuance	9,000,000
Equity incentive plan, shares available for future grant		2,410,000				2,410,000																			2,410,000	5,000,000
Issuance of common stock for services (shares)																		162,500	180,000	300,000	300,000
Issuance of common stock in connection with financing costs (shares)				100,000
Common Stock, shares authorized		100,000,000	100,000,000			100,000,000		100,000,000
Convertible notes, interest rate		10.00%				10.00%					9.00%	9.00%	9.00%		9.00%	8.00%	10.00%
Share-based compensation arrangement by share-based payment award, options, grants in period, gross																								12,000,000
Restricted shares granted to agent										7,500,000	750,000	1,825,000
Share price										$ 0.40
Share-based compensation arrangement by share-based payment award, options, vested in period, fair value		$ 34,200							$ 69,464													$ 65,678	$ 55,774
Stock-based compensation expense		357,969			1,547,237	2,026,682	1,732,301							315,000
Proceeds from issuance of private placement											300,000	730,000
Aggregate fair value of stock options			678,000	94,162
Common stock, shares issued		37,977,607				37,977,607		34,843,441						382,000
Share based compensation arrangement by share based payment award options exercise price		$ 0.17				$ 0.17		$ 0.18														$ 0.21	$ 0.21
Share based compensation arrangement by share based payment award options fair value									400,000													150,000	150,000
Stock issued during period, value, issued for services																		$ 87,750	$ 97,200
Exercise price									$ 0.50
Expected term									3 years
Expected volatility rate									29.70%
Risk free interest rate									0.64%
Expected dividend rate									0.00%