424B3 1 miaf_424b3.htm PROSPECTUS miaf_424b3.htm
Filed Pursuant to Rule 424(b)(3)
Registration No. 333-165417

Prospectus

MILWAUKEE IRON ARENA FOOTBALL, INC.

3,942,811 Shares of Common Stock

This prospectus relates to the resale of up to 3,942,811 shares of the common stock, par value $0.001 per share, of Milwaukee Iron Arena Football, Inc., a Nevada corporation (the “Common Stock”), by the selling stockholders.  Three million of such shares are subject to the terms of an Investment Agreement with Kodiak Capital Group, LLC, a Delaware limited liability company (“Kodiak”) pursuant to which we have the right to “put” to Kodiak (the “Put Right”) up to $15 million in shares of our common stock (the “Investment Agreement” or “Equity Line of Credit”).

We will not receive any proceeds from the sale of the Common Stock by the selling stockholders.  However, we will receive proceeds from the sale of securities pursuant to our exercise of the Put Right.  We will bear all costs associated with this registration.

Kodiak is an “underwriter” within the meaning of the Securities Act of 1933, as amended (the “Securities Act”) in connection with the resale of our common stock under the Equity Line of Credit.  Kodiak will pay us 85% of the lowest closing “best bid” price (the highest posted bid price) of the common stock during the five consecutive trading days immediately following the date of our notice to Kodiak of our election to put shares pursuant to the Investment Agreement.

Our common stock is quoted on the Over-the-Counter Bulletin Board (“OTCBB”) under the symbol “GCNV.OB”. The last reported sale price of our common stock on the OTCBB on March 9, 2010, was approximately $2.00 per share.

It is not possible to determine the price to the public in any sale of the shares of Common Stock by the selling stockholders and the selling stockholders reserve the right to accept or reject, in whole or in part, any proposed purchase of shares. Accordingly, the selling stockholders will determine the public offering price, the amount of any applicable underwriting discounts and commissions and the net proceeds at the time of any sale. The selling stockholders will pay any underwriting discounts and commissions.

INVESTING IN OUR SECURITIES INVOLVES A HIGH DEGREE OF RISK. SEE RISK FACTORS IN THIS PROSPECTUS BEGINNING ON PAGE 6 FOR A DISCUSSION OF INFORMATION THAT SHOULD BE CONSIDERED IN CONNECTION WITH AN INVESTMENT IN OUR SECURITIES.
 
NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
 
 
 

 
You should rely only on the information contained in this prospectus.  We have not authorized anyone to provide you with different information from that contained in this prospectus.  The selling stockholders are offering to sell and seeking offers to buy shares of our common stock only in jurisdictions where offers and sales are permitted.  The information contained in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of our common stock.  This prospectus does not constitute an offer to sell, or a solicitation of an offer to buy the securities in any circumstances under which the offer or solicitation is unlawful.  Neither the delivery of this prospectus nor any distribution of securities in accordance with this prospectus shall, under any circumstances, imply that there has been no change in our affairs since the date of this prospectus.






















We will receive no proceeds from the sale of the shares of common stock sold by the selling stockholders.  However, we will receive proceeds from the sale of securities pursuant to our exercise of the Put Right.




The date of this prospectus is May 11, 2010.
 
 

 
Table Of Contents
 
 
Prospectus Summary
3
Risk Factors
6
Forward-Looking Statements
13
Use of Proceeds
13
Selling Security Holders
14
Plan of Distribution
14
Description of Securities to be Registered
16
Description of Business
17
Description of Property
26
Legal Proceedings
26
Summary Financial Information
26
Management's Discussion and Analysis of Financial Condition and Results of Operations
27
Market Price of and Dividends on the Registrant’s Common Equity and Related Stockholder Matters
32
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
33
Directors, Executive Officers, Promoters and Control Persons
33
Executive Compensation
35
Security Ownership of Certain Beneficial Owners and Management
36
Certain Relationships and Related Transactions, and Corporate Governance
36
Where You Can Find Additional Information
37
Disclosure of Commission Position on Indemnification for Securities Act Liabilities
37
Legal Matters
38
Experts
38
Interests of Named Experts and Counsel
38
Transfer Agent
38
Financial Statements
39
 

 
 
 
 
 
 
 
 
Prospectus Summary

This summary highlights certain information contained elsewhere in this prospectus. This summary does not contain all of the information you should consider before investing in our common stock. You should carefully read the entire prospectus, including the section entitled “Risk Factors” and our financial statements and related notes, before you decide whether to invest in our common stock. If you invest in our common stock, you are assuming a high degree of risk. See the section entitled “Risk Factors.”  References to “Genesis,” “our,” “our company,” “us,” or “the Company” refer to Milwaukee Iron Arena Football, Inc. and its subsidiaries, unless the context indicates otherwise.

 
3

 
About Us

We were incorporated in Colorado on September 19, 1983, under the name Bugs, Inc., for the purpose of using microbial and other agents, including metallurgy, to enhance oil and natural gas production and to facilitate the recovery of certain metals.  For the past several years, we have had no revenue and have been a shell company.

On January 26, 2010, we consummated the merger with Milwaukee Iron Professional Arena Football, LLC and Wisconsin Professional Arena Football Investment LLC (collectively, the “Milwaukee Iron” or “Iron”) pursuant to which the Iron merged with and into our wholly-owned subsidiary, Genesis Capital Acquisition Corp. (“Genesis Sub”), as previously disclosed in our Current Report on Form 8-K filed on February 2, 2010, as subsequently amended on February 16 and February 18, 2010 (the “Merger”). After the Merger, our business operations consist of those of the Iron.  Upon the closing of the Merger, we amended our articles of incorporation to change our name to Milwaukee Iron Arena Football, Inc. and amended the articles of incorporation of Genesis Sub to change its name to Milwaukee Iron Arena Football Club, Inc.  Prior to the consummation of the Merger, we were a non-operating shell company with no revenue and minimal assets.  As a result of the Merger, we are no longer considered a shell company.

Also in connection with the Merger, we agreed, in part, to redeem (subject to the effectiveness of the Registration Statement) all of our currently outstanding Series A and Series B Preferred Stock in exchange for $350,000 cash and 870,000 shares of our common stock (the “Redemption”).  At the closing of the Merger, we issued the 870,000 shares of our common stock.

However, on March 10, 2010, we entered into a Stock Purchase Agreement with Andrew Vallozzi III pursuant to which we have agreed to sell to Mr. Vallozzi 1 million shares of Series B Preferred Stock in exchange for $35,000, payable $1000 per month for 35 months pursuant to a promissory note.  The sale is contingent on the closing of the Redemption.

The Milwaukee Iron are a member team of the Arena Football One (“AF1” or the “League”), a professional arena football league. The Iron play their home games at the Bradley Center, a sports and entertainment venue in downtown Milwaukee.  Arena football is played in an indoor arena on a padded 50 yard long football field using eight players on the field for each team.  Most of the game rules are similar to college or other professional football game rules with certain exceptions intended to make the game faster and more exciting.

Our common stock is quoted on the Over-the-Counter Bulletin Board (“OTCBB”) under the symbol “GCNV.OB”.
 
About This Offering

This prospectus relates to the resale of up to 3,942,811 shares of common stock offered by the selling stockholders, consisting of the following:
  • 3,000,000 shares of common stock issuable to Kodiak Capital Group, LLC in 2010 for investment banking services pursuant to an Investment Agreement with us dated March 9, 2010 (the “Investment Agreement” or “Equity Line of Credit”).
  • 7500 shares of common stock issued to Island Capital Management LLC in 2010 for satisfaction of a liability for transfer agent services
  • 50,000 shares of common stock issued to Legal & Compliance LLC in 2010 for legal services
  • 884,333 shares of common stock issued to Richard Astrom in 2010 in connection with the Merger
  • 978 shares of common stock owned by Christopher Astrom.

 
4

 
Pursuant to the Investment Agreement, we have the right to “put” to Kodiak (the “Put Right”)  up to $15 million in shares of our common stock (i.e., we can compel Kodiak to purchase our common stock at a pre-determined formula).  Accordingly, this prospectus relates, in part, to the resale of up to 3,000,000 shares of our common stock by Kodiak.

For the purpose of determining the number of shares of common stock to be offered by this prospectus, we have assumed that we will issue not more than 3,000,000 shares pursuant to the exercise of the Put Right, although the number of shares that we will actually issue pursuant to the Put Right may be more or less than 3,000,000, depending on the trading price of our common stock.  We currently do not intend to exercise the put right in a manner which would result in our issuance of more than 3,000,000 shares, but if we were to exercise the Put Right in that manner, we would be required to file a subsequent registration statement with the Securities and Exchange Commission (“SEC”) and that registration statement would have to be declared effective prior to the issuance of any additional shares.

The Investment Agreement provides, in part, that following notice to Kodiak, we may put to Kodiak up to $15,000,000 in shares of our common stock for a purchase price equal to 85% of the lowest closing “best bid” price (the highest posted bid price) of the common stock during the five consecutive trading days immediately following the date of our notice to Kodiak of our election to put shares pursuant to the Investment Agreement. The dollar value that we will be permitted to put will be either: (a) $1 million or (b) 200% of the average daily volume in the U.S. market of the common stock for the three trading days prior to the notice of our put, multiplied by the average of the three daily closing bid prices immediately preceding the date of the put notice.  Kodiak has indicated that it will resell those shares in the open market, resell our shares to other investors through negotiated transactions, or hold our shares in its portfolio.  This prospectus covers, in part, the resale of our stock by Kodiak either in the open market or to other investors through negotiated transactions.  Kodiak’s obligations under the Investment Agreement are not transferrable and this registration statement does not cover sales of our common stock by transferees of Kodiak.
 
Kodiak will only purchase shares when we meet the following conditions:
  • a registration statement has been declared effective and remains effective for the resale of the common stock subject to the Equity Line of Credit;
  • our common stock has not been suspended from trading for a period of five consecutive trading days and we have not been notified of any pending or threatened proceeding or other action to delist or suspend our common stock;
  • we have complied with our obligations under the Investment Agreement and the attendant Registration Rights Agreement;
  • no injunction has been issued and remains in force, and no action has been commenced by a governmental authority which has not been stayed or abandoned, prohibiting the purchase or the issuance of our common stock; and
  • we have not filed a petition in bankruptcy, either voluntarily or involuntarily, and there shall not have been commenced any proceedings under any bankruptcy or insolvency laws.
The Investment Agreement will terminate when any of the following events occur:
  • Kodiak has purchased an aggregate of $15,000,000 of our common stock;
  • we file or otherwise enter an order for relief in bankruptcy; or
  • our common stock ceases to be registered under the Securities Exchange Act of 1934 (the “Exchange Act”).
 
 
5

 
As we draw down on the Equity Line of Credit, shares of our common stock will be sold into the market by Kodiak.  The sale of these additional shares could cause our stock price to decline.  In turn, if the stock price declines and we issue more puts, more shares will come into the market, which could cause a further drop in the stock price.  You should be aware that there is an inverse relationship between the market price of our common stock and the number of shares to be issued under the Equity Line of Credit.  If our stock price declines, we will be required to issue a greater number of shares under the Equity Line of Credit.  We have no obligation to utilize the full amount available under the Equity Line of Credit.

THE OFFERING
Shares of common stock offered by selling stockholders:
Up to 3,941,833 shares of common stock which would represent approximately 12% of our outstanding common stock.
Common stock to be outstanding after the offering:
Up to 32,271,332 shares of common stock.
Use of proceeds:
We will not receive any proceeds from the sale of the shares by selling stockholders. However, we will receive proceeds from the Equity Line of Credit.  See “Use of Proceeds”.
Risk factors:
You should carefully read and consider the information set forth under the caption “Risk Factors” beginning on page 6 and all other information set forth in this prospectus before investing in our common stock.
OTC Bulletin Board Symbol:
GCNV.OB.


Risk Factors

An investment in our common stock involves a high degree of risk. You should carefully consider the risks described below as well as other information provided to you in this prospectus, including information in the section of this document entitled “Information Regarding Forward Looking Statements.”  The risks and uncertainties described below are not the only ones facing us.  Additional risks and uncertainties not presently known to us or that we currently believe are immaterial may also impair our business operations.  If any of the following risks actually occur, our business, financial condition or results of operations could be materially adversely affected, the value of our common stock could decline, and you may lose all or part of your investment.

We have a limited operating history upon which an evaluation of our prospects can be made.
 
We were incorporated in September 1983 but just recently acquired pursuant to the Merger the Milwaukee Iron in January 2010, which in turn was formed in 2006.  Our future operations are contingent upon increasing revenues and raising capital for operations.  Because we have a limited operating history, you will have difficulty evaluating our business and future prospects.  We also face the risk that we may not be able to effectively implement our business plan. If we are not effective in addressing these risks, we may not operate profitably and we may not have adequate working capital to meet our obligations as they become due.
 
 
 

 
 
6

 
We have a history of losses, our accountants expressed doubts about our ability to continue as a going concern and we need additional capital to execute our business plan.

As of September 30, 2009, we have not yet achieved profitable operations.  We have accumulated losses of $1,157,867 since inception, a working capital deficiency of $582,742 and we expect to incur further losses in the development of our business, all of which, according to our accountants, casts substantial doubt about our ability to continue as a going concern.  We will require additional funds through the receipt of conventional sources of capital or through future sales of our common stock, until such time as our revenues are sufficient to meet our cost structure, and ultimately achieve profitable operations. We expect our current cash on hand to be sufficient for the three months. There is no assurance we will be successful in raising additional capital or achieving profitable operations. Wherever possible, our board of directors will attempt to use non-cash consideration to satisfy obligations. In many instances, we believe that the non-cash consideration will consist of restricted shares of our common stock. These actions will result in dilution of the ownership interests of existing stockholders and may further dilute common stock book value, and that dilution may be material.

We compete for sport entertainment dollars with other sports and entertainment venues.

The Iron competes for sports entertainment dollars with other professional sports teams and with college teams and with other sports-related entertainment. During portions of the AF1 season, the Iron compete for attendance and fan support with a professional basketball team (Milwaukee Bucks) and a professional hockey team (Milwaukee Admirals) in Milwaukee and with other professional hockey, basketball, baseball and other sports teams in other parts of Wisconsin.  In addition, the colleges and universities in the Milwaukee area, as well as public and private secondary schools, offer a full schedule of athletic events throughout the year. The Iron also competes for attendance and advertising revenue with a wide range of other entertainment and recreational activities available in the Milwaukee area, including festivals and concerts.  On a broader scale, AF1 teams compete with other football teams including those fielded by high schools and colleges, the Indoor Football League, the National Football League, the Canadian Football League, the American Indoor Football Association and others.

We are subject to AF1 League obligations and the success of other AF1 member teams.

Our Franchise/Membership agreement with the AF1 imposes obligations on us with respect to our operations.  The success of the AF1 and its members depends in part on the competitiveness of the teams in the AF1 and their ability to maintain fiscally sound operations.  Certain AF1 teams have encountered financial difficulties in the past, and there can be no assurance that the AF1 and its teams will continue to operate.  If the AF1 is unable to continue operations, the Iron and the other teams forming the AF1 would be unable to continue their own operations.  In addition, the Iron and their personnel are bound by a number of rules, regulations and agreements imposed upon them by the AF1. Any change in these rules, regulations and agreements will be binding upon our teams and their personnel, regardless of whether they agree with such changes, and it is possible that any such change could adversely affect them.

We will be subject to increased competition as a result of AF1 expansion.

The AF1 intends to add additional teams in the future. While such expansion affords the AF1 the opportunity to enter new markets and increase revenue, it also increases the competition for talented players among AF1 teams. Expansion teams are permitted to select in an expansion draft designated unprotected players playing for existing AF1 teams. There can be no assurance that the Iron will be able to retain all of the team's key players during an expansion draft or that the rules regarding the expansion draft will not change to the detriment of the Iron.

 
7

 
We may need additional capital in the future which could dilute the ownership of current stockholders or make our cash flow vulnerable to debt repayment requirements.

Historically, we have raised equity and debt capital to support our operations. To the extent that we raise additional equity capital, existing stockholders will experience a dilution in the voting power and ownership of their common stock, and earnings per share, if any, would be negatively impacted. Our inability to use our equity securities to finance our operations could materially limit our growth.  Any borrowings made to finance operations could make us more vulnerable to a downturn in our operating results, a downturn in economic conditions, or increases in interest rates on borrowings that are subject to interest rate fluctuations.  If our cash flow from operations is insufficient to meet our debt service requirements, we could be required to sell additional equity securities, refinance our obligations, or dispose of assets in order to meet debt service requirements. There can be no assurance that any financing will be available to us when needed or will be available on terms acceptable to us. Our failure to obtain sufficient financing on favorable terms and conditions could have a material adverse effect on our growth prospects and our business, financial condition and results of operations.

We depend upon our competitive success for ticket and merchandise sales.

Our financial results depend in part upon the Iron achieving game winning success in the AF1.  By achieving and maintaining such success, the Iron expect to: (a) generate greater fan enthusiasm, resulting in higher ticket and merchandise sales throughout the regular season and (b) capture a greater share of local television and radio audiences.  Failure to participate in the AF1 playoffs would deprive the teams of additional revenue that may result from sales of tickets for home playoff games and from media contracts.  Revenue is, therefore, significantly adversely affected by a poor game winning performance, especially involving losses of home games. The Iron win-loss record for the 2009 season in the AF2 was five wins and eleven losses.

We depend upon attracting talented players to achieve game winning success.

The success of the Iron depends, in part, upon the team's ability to attract and retain talented players. The Iron competes with other AF1 teams as well as teams fielded by the National Football League and the Canadian Football League, among others, for available players.  There can be no assurance that the Iron will be able to retain players upon expiration of their contracts or obtain new players of adequate talent to replace players who retire or are injured, traded or released.  Even if the Iron is able to obtain and retain players who have had previously successful football careers, there can be no assurance of the quality of their future performance.

Our players' salaries may increase in the future, thereby increasing our operating expenses.

Although our player salaries are low compared to salaries currently paid by other professional sports teams, there can be no assurance that salaries payable by us will not increase significantly in the future, thereby increasing our operating expenses and adversely affecting our financial condition and results of operations.

Football injuries could adversely affect our financial condition.

Player contracts entitle players to receive their salary even if unable to play as a result of injuries sustained from arena football-related activities during the course of employment.  Although we carry occupational health, accidental death and disability insurance on our players, we must pay deductible portions of the insurance.  Payment of insurance premiums, insurance deductibles and salary payments that must be made directly to injured players could have an adverse effect upon our financial condition and results of operations.

Our cash flow is seasonal, limiting our cash resources.

The arena football season begins in April and ends in August.  As a result, we realize a significant portion of our revenue and incur a significant portion of our expenses during that period. This seasonality can create cash flow difficulties for us outside the AF1 season.

 
8

 
We may issue preferred stock, which could prevent a change in our control.

Our Articles of Incorporation authorize the issuance of preferred stock with such rights and preferences as may be determined from time to time by our Board of Directors.  Accordingly, under the Articles of Incorporation, the Board of Directors, without shareholder approval, may issue preferred stock with dividend, liquidation, conversion, voting, redemption or other rights that could adversely affect the voting power or other rights of the holders of our common stock.  The issuance of any shares of preferred stock, having rights superior to our common stock, may result in a decrease in the value or market price of our common stock and could prevent a change in our control.  We have no other anti-takeover provisions in our Articles of Incorporation or Bylaws. Holders of the preferred stock may also have the right to receive dividends, certain preferences in liquidation and conversion rights.

On March 10, 2010, we entered into a Stock Purchase Agreement with Andrew Vallozzi III pursuant to which we have agreed to sell to Mr. Vallozzi 1 million shares of Series B Preferred Stock in exchange for $35,000, payable $1000 per month for 35 months pursuant to a promissory note.  The sale is contingent on the closing of the Redemption.

Until redemption of the Preferred Stock, One holder of our Series A and Series B Preferred Stock elects all of our directors and controls our operations.

We have issued a total of 5 million shares of our Series A Preferred Stock and 5 million shares of Series B Preferred Stock to one person, Christopher Astrom.  Each share of Series A Preferred Stock entitles the holder thereof to 25 votes on all matters, the right to convert each share into 25 shares of common stock and a liquidation preference of $500.00 per share.  Each share of Series B Preferred Stock entitles the holder thereof to 250 votes on all matters, the right to convert each share into 250 shares of common stock and a liquidation preference of $500.00 per share.  Accordingly, Mr. Astrom can elect all of our directors and control our operations.

However, in connection with the Merger, we agreed, in part, to redeem (subject to the effectiveness of the Registration Statement) all of our currently outstanding Series A and Series B Preferred Stock in exchange for $350,000 cash and 870,000 shares of our common stock (the “Redemption”).

Nevertheless, on March 10, 2010, we entered into a Stock Purchase Agreement with Andrew Vallozzi III pursuant to which we have agreed to sell to Mr. Vallozzi 1 million shares of Series B Preferred Stock in exchange for $35,000, payable $1000 per month for 35 months pursuant to a promissory note.  The sale is contingent on the closing of the Redemption.

We do not pay dividends on our Common Stock.

We have not paid any dividends on our common stock since our inception and do not anticipate paying dividends in the foreseeable future. We plan to retain earnings, if any, to finance the development and expansion of our business.

If we fail to maintain an effective system of internal controls, we may not be able to accurately report our financial results. As a result, current and potential stockholders could lose confidence in our financial reporting which, in turn, could harm our business and the trading price of our common stock.

We are subject to reporting obligations under the U.S. securities laws. The Securities and Exchange Commission, or the SEC, as required by Section 404 of the Sarbanes-Oxley Act of 2002, adopted rules requiring every public company to include a management report on such company’s internal controls over financial reporting in its annual report, which contains management’s assessment of the effectiveness of the company’s internal controls over financial reporting.  In addition, an independent registered public accounting firm must attest to and report on management’s assessment of the effectiveness of the company’s internal controls over financial reporting.  Our management may conclude that our internal controls over our financial reporting are not effective. Moreover, even if our management concludes that our internal controls over financial reporting are effective, our independent registered public accounting firm may still decline to attest to our management’s assessment or may issue a report that is qualified if they are not satisfied with our controls or the level at which our controls are documented, designed, operated or reviewed, or if it interprets the relevant requirements differently from us.  Our reporting obligations as a public company will place a significant strain on our management, operational and financial resources and systems for the foreseeable future.  If we fail to timely achieve and maintain the adequacy of our internal controls, we may not be able to conclude that we have effective internal controls over financial reporting at a reasonable assurance level.  Moreover, effective internal controls over financial reporting are necessary for us to produce reliable financial reports and are important to help prevent fraud.  As a result, our failure to achieve and maintain effective internal controls over financial reporting could result in the loss of investor confidence in the reliability of our financial statements, which in turn could harm our business and negatively impact the trading price of our common stock.  Furthermore, we anticipate that we will incur considerable costs and use significant management time and other resources in an effort to comply with Section 404 and other requirements of the Sarbanes-Oxley Act. As of the date of this prospectus we do not have an estimate of the costs to the company of compliance with the Act.

 
9

 
We have not yet begun preparing for compliance with Section 404, but we are aware we must do so by strengthening, assessing and testing our system of internal controls to provide the basis for our report.  The process of strengthening our internal controls and complying with Section 404 is expensive and time consuming, and requires significant management attention.  We cannot be certain that these measures will ensure that we will maintain adequate controls over our financial processes and reporting in the future.  Furthermore, as we grow our business, our internal controls will become more complex and will require significantly more resources to ensure our internal controls overall remain effective.  Failure to implement required new or improved controls, or difficulties encountered in their implementation, could harm our operating results or cause us to fail to meet our reporting obligations.  If we or our auditors discover a material weakness, the disclosure of that fact, even if quickly remedied, could reduce the market's confidence in our financial statements and harm our stock price.

Risk Factors Related to Our Securities, the Equity Line of Credit and This Offering

We are registering an aggregate of 3,941,833 shares of common stock; of which 3,000,000 are to be issued under the Equity Line of Credit.  The sale of such shares could depress the market price of our common stock.

We are registering an aggregate of 3,941,833 shares of common stock under this registration statement, 3,000,000 of which will be issued pursuant to the Equity Line of Credit.  The sale of these shares into the public market could depress the market price of our common stock.   As of March 9, 2010, there were 29,271,332 shares of our common stock issued and outstanding.

Existing stockholders could experience substantial dilution upon the issuance of common stock pursuant to the Equity Line of Credit.

This registration contemplates our issuance of up to 3,000,000 shares of our common stock to Kodiak, subject to certain restrictions and obligations.  If the terms and conditions of the Equity Line of Credit are satisfied, and we choose to exercise our Put Rights to sell 3,000,000 shares of our common stock to Kodiak, our existing stockholders’ ownership will be diluted by such sales.  Consequently, the value of your investment may decrease.

Our Equity Line of Credit with Kodiak contemplates the potential future issuance and sale of up to $15,000,000 of our common stock to Kodiak subject to certain restrictions and obligations.  The following table is an example of the number of shares that could be issued at various prices assuming we utilize the maximum amount remaining available under the Equity Line of Credit. These examples assume issuances at a market price of 10%, 25% and 50% below $2.00 per share.

The following table should be read in conjunction with the footnotes immediately following the table.


 
Price Per Share (1)
Number of
Shares Issuable (2)
Shares Outstanding (3)
Percent Of Outstanding Shares (4)
$1.53
9,803,922
37,803,922
25.9%
$1.28
11,764,706
39,764,706
29.6%
$0.85
17,647.059
17,647,059
38.7%

(1)
Represents purchase prices equal to 85% of $1.80 , $1.50 and $1.00.
(2)
Represents the number of shares issuable if the entire remaining commitment under the Equity Line of Credit were drawn down at the indicated purchase prices.
(3)
Based on 29,271,332 shares of common stock outstanding at March 9, 2010.
(4)
Percentage of the total outstanding shares of common stock after the issuance of the shares indicated, without considering any contractual restriction on the number of shares the selling shareholder may own at any point in time or other restrictions on the number of shares we may issue.

Kodiak will pay less than the then-prevailing market price for our common stock.

The common stock to be issued to Kodiak pursuant to the Investment Agreement will be purchased at a fifteen percent (15%) discount to the lowest closing “best bid” price (the highest posted bid price) of the common stock during the five consecutive trading days immediately following the date of our notice to Kodiak of our election to put shares pursuant to the Investment Agreement.  Kodiak has a financial incentive to sell our common stock immediately upon receiving the shares to realize the profit equal to the difference between the discounted price and the market price. If Kodiak sells the shares, the price of our common stock could decrease. If our stock price decreases, Kodiak may have a further incentive to sell the shares of our common stock that it holds. These sales may have a further impact on our stock price.

 
10

 
There may not be sufficient trading volume in our common stock to permit us to generate adequate funds from the exercise of our put.

The Investment Agreement provides that the dollar value that we will be permitted to put to Kodiak will be either: (a) $1 million or (b) 200% of the average daily volume in the US market of the common stock for the three trading days prior to the notice of our put, multiplied by the average of the three daily closing bid prices immediately preceding the date of the put.  If the average daily trading volume in our common stock is too low, it is possible that we would only be permitted to exercise a put for $1 million which may not provide adequate funding for our planned operations.

Our common stock is thinly traded, so you may be unable to sell at or near ask prices or at all if you need to sell your shares to raise money or otherwise desire to liquidate your shares.

Our common stock has historically been sporadically or “thinly-traded” on the OTCBB, meaning that the number of persons interested in purchasing our common stock at or near ask prices at any given time may be relatively small or nonexistent. This situation is attributable to a number of factors, including the fact that we are a small company which is relatively unknown to stock analysts, stock brokers, institutional investors and others in the investment community that generate or influence sales volume, and that even if we came to the attention of such persons, they tend to be risk-averse and would be reluctant to follow an unproven company such as ours or purchase or recommend the purchase of our shares until such time as we became more seasoned and viable.

As a consequence, there may be periods of several days or more when trading activity in our shares is minimal or non-existent, as compared to a mature issuer which has a large and steady volume of trading activity that will generally support continuous sales without an adverse effect on share price.  It is possible that a broader or more active public trading market for our common stock will not develop or be sustained, or that current trading levels will continue.

The limited public trading market may cause volatility in our stock price.
 
The quotation of our common stock on the OTCBB does not assure that a meaningful, consistent and liquid trading market currently exists, and in recent years such market has experienced extreme price and volume fluctuations that have particularly affected the market prices of many smaller companies like us.  Our common stock is thus subject to this volatility.  Sales of substantial amounts of our common stock, or the perception that such sales might occur, could adversely affect prevailing market prices of our common stock.
 
The application of the “penny stock” rules could adversely affect the market price of our common shares and increase your transaction costs to sell those shares.

The SEC has adopted rule 3a51-1 which establishes the definition of a “penny stock,” for the purposes relevant to us, as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share, subject to certain exceptions.  For any transaction involving a penny stock, unless exempt, Rule 15g-9 requires:
  • that a broker or dealer approve a person’s account for transactions in penny stocks; and
  • the broker or dealer receive from the investor a written agreement to the transaction, setting forth the identity and quantity of the penny stock to be purchased.
In order to approve a person’s account for transactions in penny stocks, the broker or dealer must:
  • obtain financial information and investment experience objectives of the person; and
  • make a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.
 
 
11

 
The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating to the penny stock market, which, in highlight form:
  • sets forth the basis on which the broker or dealer made the suitability determination; and
  • that the broker or dealer received a signed, written agreement from the investor prior to the transaction.
Generally, brokers may be less willing to execute transactions in securities subject to the “penny stock” rules. This may make it more difficult for investors to dispose of our common stock and cause a decline in the market value of our stock.

Rule 144 Related Risk.

The SEC adopted amendments to Rule 144 which became effective on February 15, 2008 that apply to securities acquired both before and after that date. Under these amendments, a person who has beneficially owned restricted shares of our common stock for at least six months would be entitled to sell their securities provided that (i) such person is not deemed to have been one of our affiliates at the time of, or at any time during the three months preceding a sale, (ii) we are subject to the Exchange Act periodic reporting requirements for at least 90 days before the sale and (iii) if the sale occurs prior to satisfaction of a one-year holding period, we provide current information at the time of sale.

Persons who have beneficially owned restricted shares of our common stock for at least six months but who are our affiliates at the time of, or at any time during the three months preceding a sale, would be subject to additional restrictions, by which such person would be entitled to sell within any three-month period only a number of securities that does not exceed the greater of either of the following:
  • 1% of the total number of securities of the same class then outstanding; or
  • the average weekly trading volume of such securities during the four calendar weeks preceding the filing of a notice on Form 144 with respect to the sale;
provided, in each case, that we are subject to the Exchange Act periodic reporting requirements for at least three months before the sale. Such sales by affiliates must also comply with the manner of sale, current public information and notice provisions of Rule 144.

Restrictions on the reliance of Rule 144 by Shell Companies or former Shell Companies.

Historically, the SEC staff has taken the position that Rule 144 is not available for the resale of securities initially issued by companies that are, or previously were, blank check companies, like us. The SEC has codified and expanded this position in the amendments discussed above by prohibiting the use of Rule 144 for resale of securities issued by any shell companies (other than business combination related shell companies) or any issuer that has been at any time previously a shell company. The SEC has provided an important exception to this prohibition, however, if the following conditions are met:
  • The issuer of the securities that was formerly a shell company has ceased to be a shell company;
  • The issuer of the securities is subject to the reporting requirements of Section 14 or 15(d) of the Exchange Act;
  • The issuer of the securities has filed all Exchange Act reports and material required to be filed, as applicable, during the preceding 12 months (or such shorter period that the issuer was required to file such reports and materials), other than Current Reports on Form 8-K; and
  • At least one year has elapsed from the time that the issuer filed current comprehensive disclosure with the SEC reflecting its status as an entity that is not a shell company.
As a result, it is likely that pursuant to Rule 144, stockholders who receive our restricted securities in a business combination will not be able to sell our shares without registration until one year after we have completed our initial business combination.

 
12

 
Forward-Looking Statements

Statements in this prospectus may be “forward-looking statements.”  Forward-looking statements include, but are not limited to, statements that express our intentions, beliefs, expectations, strategies, predictions or any other statements relating to our future activities or other future events or conditions.  These statements are based on current expectations, estimates and projections about our business based, in part, on assumptions made by management.  These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict.  Therefore, actual outcomes and results may, and are likely to, differ materially from what is expressed or forecasted in the forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in this prospectus, including the risks described under “Risk Factors,” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this prospectus and in other documents which we file with the Securities and Exchange Commission.  In addition, such statements could be affected by risks and uncertainties related to our ability to raise any financing which we may require for our operations, competition, government regulations and requirements, pricing and development difficulties, our ability to make acquisitions and successfully integrate those acquisitions with our business, as well as general industry and market conditions and growth rates, and general economic conditions.  Any forward-looking statements speak only as of the date on which they are made, and we do not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this prospectus.

Use of Proceeds

We will not receive any proceeds from the sale of common stock offered by the selling stockholders.  However, we will receive proceeds from the sale of our common stock to Kodiak pursuant to the Investment Agreement. The proceeds from our exercise of the Put Right pursuant to the Investment Agreement will be used for the Redemption of our Preferred Stock and working capital and general corporate purposes.

 
First $5,000,000
     
       
Pay-off Companies Indebtedness
     
Existing Trade Payables: (attached)   $ 311,000  
Line of Credit (Town Bank)    $ 350,000  
Short Term Notes 
  $ 240,000  
On-going Operations (attached) 
  $ 3,339,000  
Funding of Letters of Credit (league obligation)
  $ 350,000  
Company repurchase of preferred shares
  $ 350,000  
         
Total
  $ 5,000,000  
         
         
Second $5,000,000
       
         
To fund and acquire an additional AFL Franchise
  $ 5,000,000  
         
         
Third  $5,000,000
       
         
To fund and acquire an additional AFL Franchise
  $ 5,000,000  
         
Grand Total
  $ 15,000,000  

 
 
13

 

Selling Security Holders

The following table details the name of each selling stockholder, the number of shares owned by that selling stockholder, and the number of shares that may be offered by each selling stockholder for resale under this prospectus.  Except for Kodiak Capital Group, LLC, none of the selling shareholders is a broker-dealer.  The selling stockholders may sell up to 3,942,811 shares of our Common Stock from time to time in one or more offerings under this prospectus, including 3,000,000 shares which are issuable upon the exercise of our put right with Kodiak. Because each selling stockholder may offer all, some or none of the shares it holds, and because, based upon information provided to us, there are currently no agreements, arrangements, or understandings with respect to the sale of any of the shares, no definitive estimate as to the number of shares that will be held by each selling stockholder after the offering can be provided. The following table has been prepared on the assumption that all shares offered under this prospectus will be sold to parties unaffiliated with the selling stockholders.


 
 
 
 
Name of selling
security holder
 
Amount of
securities of the
class owned by
the security
holder before
this offering
 
 
 
 
Amount to be
offered for the
security holder's
account
 
Amount and (if one
percent or more)
percentage of the
class to be owned by
security holder after
the offering is
complete
 
Kodiak Capital Group, LLC(1)
   
3,000,000
 
3,000,000
   
0
 
Island Capital Management LLC
   
7,500
 
7,500
   
0
 
Legal & Compliance LLC(2)
   
50,000
 
50,000
   
0
 
Richard Astrom(3)
   
884,333
 
884,333
   
0
 
Christopher Astrom(4)
   
978
 
978
   
0
 
TOTAL
   
3,942,811
 
3,942,811
   
0
 

(1)
Pursuant to put right set forth in Investment Agreement. The natural person with voting and dispositive power for Kodiak Capital Group is Ryan Hodson.
(2)
For legal services. The natural person with voting and dispositive power for Legal & Compliance, LLC is Laura Anthony.
(3)
CEO
(4)
CFO

Plan of Distribution

This prospectus includes 3,942,811 shares of common stock offered by the selling stockholders.

Each selling stockholder and any of its pledgees, assignees and successors-in-interest may, from time to time, sell any or all of its shares of common stock on the OTCBB or any other stock exchange, market or trading facility on which our shares are traded or in private transactions. These sales may be at fixed or negotiated prices.  A selling stockholder may use any one or more of the following methods when selling shares:
  • ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;
  • block trades in which the broker-dealer will attempt to sell the shares as agent but may position and resell a portion of the block as principal to facilitate the transaction;
  • purchases by a broker-dealer as principal and resale by the broker-dealer for its account;
  • An exchange distribution in accordance with the rules of the applicable exchange;
  • privately negotiated transactions;
  • settlement of short sales entered into after the effective date of the registration statement of which this prospectus is a part;
  • broker-dealers may agree with the selling stockholders to sell a specified number of such shares at a stipulated price per share;
  • Through the writing or settlement of options or other hedging transactions, whether through an options exchange or otherwise;
  • a combination of any such methods of sale; or
  • Any other method permitted pursuant to applicable law.

 
14

 
A selling stockholder or its pledgees, donees, transferees or other successors in interest, may also sell the shares directly to market makers acting as principals and/or broker-dealers acting as agents for themselves or their customers.  Such broker-dealers may receive compensation in the form of discounts, concessions or commissions from the selling stockholder and/or the purchasers of shares for whom such broker-dealers may act as agents or to whom they sell as principal or both, which compensation as to a particular broker-dealer might be in excess of customary commissions.  Market makers and block purchasers purchasing the shares will do so for their own account and at their own risk.  It is possible that a selling stockholder will attempt to sell shares of common stock in block transactions to market makers or other purchasers at a price per share which may be below the then market price.  A selling stockholder cannot assure that all or any of the shares offered in this prospectus will be issued to, or sold by, the selling stockholder.  The selling stockholders and any brokers, dealers or agents, upon effecting the sale of any of the shares offered in this prospectus, may be deemed to be “underwriters” as that term is defined under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, or the rules and regulations under such acts.  In such event, any commissions received by such broker-dealers or agents and any profit on the resale of the shares purchased by them may be deemed to be underwriting commissions or discounts under the Securities Act.

We are paying all fees and expenses incident to the registration of the shares, including fees and disbursements of counsel to the selling stockholder, but excluding brokerage commissions or underwriter discounts. The selling stockholders, alternatively, may sell all or any part of the shares offered in this prospectus through an underwriter. No selling stockholder has entered into any agreement with a prospective underwriter and there is no assurance that any such agreement will be entered into.

A selling stockholder may pledge its shares to their brokers under the margin provisions of customer agreements. If a selling stockholder defaults on a margin loan, the broker may, from time to time, offer and sell the pledged shares.  The selling stockholder and any other persons participating in the sale or distribution of the shares will be subject to applicable provisions of the Securities Exchange Act of 1934, as amended, and the rules and regulations under such act, including, without limitation, Regulation M.  These provisions may restrict certain activities of, and limit the timing of purchases and sales of any of the shares by, the selling stockholder or any other such person.  In the event that the selling stockholder is deemed affiliated with purchasers or distribution participants within the meaning of Regulation M, then the selling stockholder will not be permitted to engage in short sales of common stock.  Furthermore, under Regulation M, persons engaged in a distribution of securities are prohibited from simultaneously engaging in market making and certain other activities with respect to such securities for a specified period of time prior to the commencement of such distributions, subject to specified exceptions or exemptions.  In regards to short sells, the selling stockholder is contractually restricted from engaging in short sells.  In addition, if such short sale is deemed to be a stabilizing activity, then the selling stockholder will not be permitted to engage in a short sale of our common stock. All of these limitations may affect the marketability of the shares.

We have agreed to indemnify certain of the selling stockholders, or their transferees or assignees, against certain liabilities, including liabilities under the Securities Act of 1933, as amended, or to contribute to payments the selling stockholder or their respective pledgees, donees, transferees or other successors in interest, may be required to make in respect of such liabilities.  If the selling stockholder notifies us that it has a material arrangement with a broker-dealer for the resale of the common stock, then we would be required to amend the registration statement of which this prospectus is a part, and file a prospectus supplement to describe the agreements between the selling stockholder and the broker-dealer.

We agreed to use our best reasonable efforts to keep this prospectus effective until the earlier of (i) the date on which the shares may be resold by the selling stockholders without registration and without regard to any volume limitations by reason of Rule 144 under the Securities Act or any other rule of similar effect or (ii) all of the shares have been sold pursuant to this prospectus or Rule 144 under the Securities Act or any other rule of similar effect.

 
15

 
Description of Securities to be Registered

Our authorized capital stock consists of 500,000,000 shares of Common Stock and 10,000,000 shares of preferred stock.  As of March 10, 2010 there were 29,271,332 outstanding shares of Common Stock, 5,000,000 shares of Series A Convertible Preferred stock and 5,000,000 shares of Series B Convertible Preferred Stock outstanding.  However, in connection with the Merger, we agreed, in part, to redeem (subject to the effectiveness of the Registration Statement) all of our currently outstanding Series A and Series B Preferred Stock in exchange for $350,000 cash and 870,000 shares of our common stock (the “Redemption”).

Nevertheless, on March 10, 2010, we entered into a Stock Purchase Agreement with Andrew Vallozzi III pursuant to which we have agreed to sell to Mr. Vallozzi 1 million shares of Series B Preferred Stock in exchange for $35,000, payable $1000 per month for 35 months pursuant to a promissory note.  The sale is contingent on the closing of the Redemption.

 
Common Stock
 
Subject to preferences that may be applicable to any preferred stock outstanding at the time, the holders of Common Stock are entitled to receive dividends out of legally available assets at such times and in such amounts as our Board of Directors may from time to time determine. Each stockholder is entitled to one vote for each share of Common Stock held on all matters submitted to a vote of stockholders. Cumulative voting for the election of directors is not authorized.
 
Our Common Stock is not subject to conversion or redemption and holders of Common Stock are not entitled to preemptive rights.  Upon the liquidation, dissolution or winding up of the Company, the remaining assets legally available for distribution to stockholders, after payment of claims or creditors and payment of liquidation preferences, if any, on outstanding preferred stock, are distributable ratably among the holders of Common Stock and any participating preferred stock outstanding at that time. Each outstanding share of Common Stock is fully paid and nonassessable.
 
 
Preferred Stock
 
Our Board of Directors has the authority, without action by stockholders, to designate and issue preferred stock in one or more series. The Board of Directors may also designate the rights, preferences and privileges of each series of preferred stock, any or all of which may be greater than the rights of our Common Stock. It is not possible to state the actual effect of the issuance of any shares of preferred stock on the rights of holders of the Common Stock until the Board of Directors determines the specific rights of the holders of the preferred stock. However, these effects might include: (a) restricting dividends paid to the holders of shares of the Common Stock; (b) diluting the voting power of the holders of shares of the Common Stock; (c) impairing the liquidation rights of holders of shares of the Common Stock and (d) delaying or preventing a change in control of the Company without further action by stockholders.
 
Series A Convertible Preferred Stock
 
Each share of series A convertible preferred stock entitles the holder thereof to 25 votes on all matters, the right to convert each share into 25 shares of common stock and a liquidation preference of $500.00 per share.
 
Series B Convertible Preferred Stock
 
Each share of series B convertible preferred stock entitles the holder thereof to two hundred fifty (250) votes on all matters, the right to convert each share into two hundred fifty (250) shares of common stock and a liquidation preference of $500.00 per share.
 
 
16

 
Warrants
 
None.
 
Options
 
None.


Description of Business
Introduction


We were incorporated in Colorado on September 19, 1983, under the name Bugs, Inc., for the purpose of using microbial and other agents, including metallurgy, to enhance oil and natural gas production and to facilitate the recovery of certain metals.  For the past several years, we have had no revenue and have been a shell company.

On January 26, 2010, we consummated the merger with Milwaukee Iron Professional Arena Football, LLC and Wisconsin Professional Arena Football Investment LLC (collectively, the “Milwaukee Iron” or “Iron”) pursuant to which the Iron merged with and into our wholly-owned subsidiary, Genesis Capital Acquisition Corp. (“Genesis Sub”), as previously disclosed in our Current Report on Form 8-K filed on February 2, 2010, as subsequently amended on February 16 and February 18, 2010 (the “Merger”). After the Merger, our business operations consist of those of the Iron.  Upon the closing of the Merger, we amended our articles of incorporation to change our name to Milwaukee Iron Arena Football, Inc. and amended the articles of incorporation of Genesis Sub to change its name to Milwaukee Iron Arena Football Club, Inc.  Prior to the consummation of the Merger, we were a non-operating shell company with no revenue and minimal assets.  As a result of the Merger, we are no longer considered a shell company.

The Milwaukee Iron are a member team of the Arena Football One (“AF1” or the “League”), a professional arena football league. The Iron play their home games at the Bradley Center, a sports and entertainment venue in downtown Milwaukee.  Arena football is played in an indoor arena on a padded 50 yard long football field using eight players on the field for each team.  Most of the game rules are similar to college or other professional football game rules with certain exceptions intended to make the game faster and more exciting.

Overview

The Iron began play in 2009 in the AF2 (the “af2”), which was the developmental league of the now defunct Arena Football League (the “AFL”).  The Iron were announced as an af2 expansion team in March 2008 when the team's ownership group confirmed an agreement to play at the Bradley Center. The Iron signed the three-year lease in August 2008 to begin play for the 2009 season. However, the af2 ceased operations after the 2009 season.

Thereafter the Iron became a member team of the newly created AF1, whose inaugural season begins in 2010.  Gary Compton was the Head Coach in 2009, a former member of the Milwaukee Mustangs of the AFL, as well as the 2001 AFL Iron Man of the Year.  His contract was not renewed for the 2010 season.  On October 13, 2009, the Iron named Green Bay Blizzard head coach, Bob Landsee as the Iron's second head coach.  The Green Bay Blizzard are a member team of the Indoor Football League.

 
17

 
With the return of elite level Arena Football to the city of Milwaukee, the Iron need to continue to develop a core fan, sponsorship and season ticket holder base.  With limited marketing and advertising dollars at our disposal for 2010, a grass roots-focused campaign must be implemented utilizing corporate partnership opportunities and relationships for exposure.  Corporate partnerships will include, whenever possible, media conversions to take advantage of the advertising already in place by those corporate partners.  Each and every decision made will be a cost-conscious one as we make the jump to the elite level of the AF1.
 
The new AF1 league debuts in April 2010 in 15 communities, including seven cities that hosted teams in the AFL.  AF1 in December 2009 purchased the assets of the AFL in a deal approved by a judge overseeing the AFL's Chapter 11 bankruptcy proceedings.  The reported $6.1 million sale included all team names, logos, records, film and video libraries, and other assets from the AFL.
 
AF1 is a mix of former AFL and af2 teams.  It will operate as a single entity, with all players and coaches considered league employees. The league also hopes it will have lower costs with centralized purchasing, insurance and marketing.
 
Strategy

Plan of Operations

Our strategy at the League level is to participate through the operation of the Iron and the League in what we believe will be the continued growth of the AF1 which in turn is expected to result in increased revenue to us from: (i) national (League) and regional (team) broadcast contracts, (ii) national League sponsorship contracts, (iii) the sale of additional team memberships in the League, and (iv) increased fan attendance at AF1 games including Iron games, together with appreciation in the value of the Iron as an AF1 team.

At the team level, our strategy is to increase fan attendance at Iron home games, expand our advertising and sponsorship base, and contract with additional local and regional broadcasters to broadcast Iron games.

We believe that fan attendance will increase based upon the game winning success (if any) of the Iron in the AF1 and by increasing media exposure.  Game winning success requires the ongoing recruitment of superior players.  In order to recruit players, we employ a recruiting team which include our head coach and Director of Player Personnel.  In order to increase media exposure and expand our sponsorship base, we call upon the media, corporate sponsors and other Milwaukee area organizations.  We also call upon local businesses to solicit advertising and sponsorship funds on behalf of the Iron.  We also intend to participate in a number of charitable events during the year as a part of a community relations and recognition program and maintain Internet website www.mkeiron.com.  We may also employ part-time telemarketing personnel to assist in ticket sales.

Our strategy also includes maintaining and building community support for, and recognition of, the team as an ongoing valuable entertainment institution in the local Milwaukee area and throughout the state of Wisconsin.

In 2009 the Iron’s revenue suffered due to the lack of ticket and sponsorship sales. This was due to the economic situation as well as the lack of “awareness” in the Milwaukee market of both the League (AF2) and the Milwaukee Iron brand.  To address this issue in 2010 it is our intention to add additional personnel in three key areas:
  • Director of Ticket Sales - This function will develop and implement a plan to increase both season tickets as well as individual game sales. This position will also manage group sales and have the manager of group ticket sale as a direct report.  In addition, this position will manage and be responsible for the telemarketing effort.
  • Director of Marketing/Sponsorship - This function will develop and implement the plan to increase sponsorship revenues as well as assure their proper execution.
  • Director of Media Services - This function will develop and execute the public relations and media relations plan to ensure that we are on the forefront of articles and press.
These additional positions will add $125,000 to the operating budget of previous year.

 
18

 
We also plan to invest more in advertising and marketing for the 2010 year.  This will be done to increase the awareness of the League as well as the Milwaukee Iron brand.  It will be assisted by the recent announcement of a weekly, nationally televised game on the NFL Network.  We will employ a strategy of increasing our media weight by “partnering” with media outlets to create “promotions”.  We will also enhance our website to ensure a more user-friendly, informative and interactive site.
 
We also intend to expand through the Bradley Center, local retail outlets, and our website, a new merchandising program. This will allow fans a more friendly and progressive environment to purchase team branded apparel.
 
We expect to add under our marketing division two new departments:
  • Community Outreach - This department’s main focus will be working with non-profit community based organizations to generate interest and revenues.
  • Kids Club (Rusty’s Corral) - This department’s sole function is to interest younger children in participating with the team utilizing our players and team mascot. This should continue to pay benefits in subsequent years.
These efforts should add $25,000 in expenses over previous year’s expenses.
 
We expect our revenue for the 2010 year to consist primarily of ticket sales followed by sponsorship sales, with the balance coming from player and dancer tryouts, merchandise and fan clubs.

History

Arena Football League

The Arena Football League (“AFL”) was an indoor American football league founded in 1987 by Jim Foster.  It was played indoors on a smaller field than American football, resulting in a faster-paced and higher-scoring game. The sport was invented in the early 1980s and patented by Foster, a former executive of the United States Football League and the National Football League.  The AFL would play 22 seasons from 1987 to 2008 before mounting debt and financial losses caused the league's owners to cancel the 2009 season and develop a new long term economic strategy.

On August 4, 2009, the AFL released a statement announcing that while the league is not folding, it has suspended operations indefinitely.  Nevertheless, several of the AFL’s creditors pressured the league into filing for Bankruptcy and on August 7, 2009, the AFL filed for Chapter 7 liquidation, though converted on August 26, 2009 to a Chapter 11 reorganization.

On November 25, 2009, all assets of the AFL were auctioned off to AF1, the approved stalking horse bidder (i.e., an interested buyer chosen by a bankrupt company to make an initial bid on its assets) with a starting bid of $2.5 million.  At a hearing on December 7, 2009,  the U.S. Bankruptcy Court in Chicago approved the Order of Sale of AFL assets to AF1 for $6.1 million.

Despite the AFL’s financial challenges, it remained a popular spectator sport.  The average attendance in the 1990s for AFL games were around 10,000-11,000 per game , dropping below 10,000 thorough 2004, and above 12,000 through 2007.  Eleven of the seventeen teams in operation in 2007 had average attendance figures over 13,000.  In 2008, the overall attendance average increased to 12,957, with 8 teams exceeding 13,000 per game.[31]

AF2

AF2 (“af2”) was the developmental league of the AFL founded in 1999.  It played its first season in 2000 and ceased operations in 2009. The AF2 continued to operate while the AFL had suspended operations.  However, because of legal issues regarding the dissolution of  AFL,  AF2 was effectively disbanded in September 2009 when no team committed to playing in 2010.

 
19

 
Because the AFL had ceased 2009 operations and later ceased all operations indefinitely, the af2 board of directors began working to create a new arena football league.  The AFL owned a majority of af2 and thus the remaining af2 owners were reluctant to fund operations and the league because of the uncertainty surrounding AFL’s bankruptcy.

Like most other minor sports leagues, the AF2 existed to develop football players and also to help players adapt to the style and pace of arena football.  In addition, the AF2 was similar to other minor leagues because AF2 teams played in smaller cities and smaller venues. While the AFL was played in cities like Los Angeles, New York City, Philadelphia, Dallas, and Chicago, the AF2 fielded teams in cities which are part of metropolitan statistical areas ranging in size from Milwaukee (with 1,739,497 residents) to Albany, Georgia (with 164,000 residents).

The league's teams were divided into two conferences, the American and National Conferences. The conferences were further subdivided into three divisions each. Each division represented a region of the country in which teams played. Unlike most sports leagues, the alignment of teams into divisions was not even; in 2009, the Central division featured three teams while the West featured five teams. Teams were placed in divisions based on geographic rivalries to reduce travel costs as teams played division opponents more often than non-divisional opponents. Alignment was subject to change each year as new teams joined the league and others dropped out.

Arena Football One

In September 2009, several parties, including members of the af2 board of directors and former members of the AFL, joined together to create a new league, Arena Football One (“AF1”). AF1 is an entity independent of the AFL and af2.  In December 2009, AF1 purchased the assets of the bankrupt AFL in a deal approved by the Bankruptcy Court.

AF1 was formed with 15 teams: existing teams from the AFL and af2, an existing team from the American Indoor Football Association, and several new teams or markets.   Despite the crossover from the AFL and af2, the league is an entirely new entity and not a merger of the AFL and af2. The league's first season will be in 2010, running spring through summer like the AFL and af2.  The league will play by the same rules the AFL and af2 played by in their respective final seasons.  AF1 league offices are headquartered in Tulsa, Oklahoma.  Its official website is arenafootballone.com.

Following the suspension of the AFL's 2009 season, af2 league officials and owners began discussing the future of arena football and the two leagues. With 50.1 percent ownership of af2, the AFL's bankruptcy and dissolution of the league technically included the dissolution of the af2.  Questions also arose regarding payment of franchise fees and league dues to an entity which had entered bankruptcy.  Uncertainty surrounded the league immediately following the 2009 season with no formal plan in place to continue.  Several teams folded while others suspended operations pending a definitive plan.  The league was formally considered disbanded on September 8, 2009, when no owner committed his or her team to the league's eleventh season by that deadline.

AF1 board of directors meetings continued throughout and after the af2 season to work on plans for a new league independent of AFL and af2.  Final meetings were held on September 28, 2009, concluding with a press conference in Tulsa announcing the league's formation.

On November 11, 2009, the new league announced its intention to purchase the entire assets of the former AFL; the assets included the team names and logos of all former AFL and af2 teams.  The assets were awarded to Arena Football 1 on December 7, 2009, with a winning bid of $6.1 million.  Current AF1 teams were given the option of restoring historical names to their teams. Of those, the Chicago Rush, Tampa Bay Storm, Orlando Predators, Arizona Rattlers, Cleveland Gladiators, and Utah Blaze chose to adopt their respective AFL teams' identities.

The AF1 organizational structure is substantially similar to that of af2. The league owns the rights to the teams, players, and coaches.  Players will be paid more than the $200 per game salary of af2 but less than the union-mandated $1,800 per game AFL salary. The cost of running a team is expected to be increased compared to af2.

As of September 28, 2009, 16 charter franchises were announced for AF1, with eleven more teams either submitting membership applications or considering doing so.  Currently, there are 15 teams committed to play in the 2010 season.

 
20

 
Divisional alignment was announced on January 12, 2010.  The league and owners were considering the possibility of a two-tier system with the top tier featuring the more popular, larger-market and larger-budget teams while the lower tier would contain the smaller market teams with more limited budgets.  However when the alignment was announced, the teams were split into two conferences, with each conference having two smaller geographical divisions.

2010 AFL teams

Division
Team
City
Arena
Founded
First AF1 season
Previous League
 
American Conference
South
Alabama Vipers
Huntsville, AL
Von Braun Center
1999
2010
af2
Jacksonville Sharks
Jacksonville, Florida
Jacksonville Veterans Memorial Arena
2009
2010
New for 2010
Orlando Predators
Orlando, Florida
Amway Arena
1990
2010
AFL
Tampa Bay Storm
Tampa, Florida
St. Pete Times Forum
1987
2010
AFL
Southwest
Bossier-Shreveport Battle Wings
Bossier City, Louisiana
CenturyTel Center
2000
2010
af2
Dallas Vigilantes
Dallas, Texas
American Airlines Center
2002
2010
AFL
Oklahoma City Yard Dawgz
Oklahoma City, Oklahoma
Cox Convention Center
2003
2010
af2
Tulsa Talons
Tulsa, Oklahoma
BOK Center
1999
2010
af2
 
National Conference
Midwest
Chicago Rush
Rosemont, Illinois
Allstate Arena
2001
2010
AFL
Cleveland Gladiators
Cleveland, Ohio
Quicken Loans Arena
1997
2010
AFL
Iowa Barnstormers
Des Moines, Iowa
Wells Fargo Arena
1995
2010
af2
Milwaukee Iron
Milwaukee, Wisconsin
Bradley Center
2008
2010
af2
West
Arizona Rattlers
Phoenix, Arizona
US Airways Center
1991
2010
AFL
Spokane Shock
Spokane, Washington
Spokane Veterans Memorial Arena
2005
2010
af2
Utah Blaze
West Valley City, Utah
E Center
2008
2010
AIFA
 
 
Rules of Arena Football

Arena Football is played in an indoor arena on a field which consists of a padded surface 85 feet wide and 50 yards long with eight-yard end zones. The endzone goalposts are nine feet wide with a cross-bar height of 15 feet. Eight feet above each endzone are goal-side rebound nets which are 30 feet wide by 32 feet high.

There are eight players on the field for each team as part of a 20-man active roster. Players play both offense and defense with the exception of the kicker, quarterback, an offensive specialist, two defensive specialists and a kick returner.

 
21

 
The game is played using an NFL-size football in four 15-minute quarters with a 15-minute halftime. The game clock stops for out of bounds plays or incomplete passes only in the last minute of each half, when necessary for penalties, injuries and time-outs or following points after touchdowns, field goals and safeties. Accordingly, the average AFL football game is played in approximately two hours and 25 minutes compared to approximately three hours and five minutes for an NFL game.

Four downs are allowed to advance the ball ten yards for a first down or to score. Scoring consists of six points for a touchdown, one point for a conversion by placekicking after a touchdown, two points for a conversion by dropkick and two points for a successful run or pass after a touchdown. Three points are awarded for a field goal by placement or four points for a field goal by dropkick, with two points for a safety. Punting is illegal. On fourth down a team may attempt a first down, touchdown or field goal. The receiving team may field any kickoff or missed field goal that rebounds off the rebound nets.

Although passing rules for the AF1 are similar to outdoor NCAA football, a unique exception involves the rebound nets. A forward pass that rebounds off a rebound net is a live ball and is in play until it touches the playing surface.

Overtime periods are 15 minutes during the regular season and the playoffs. Each team has one possession to score.  If, after each team has had one possession and one team is ahead, that team wins.  If the teams are tied after each has had a possession, the next team to score wins.

Regular Season and Playoffs

The regular AF1 season extends from April through August, with each team playing a total of 16 games against teams from both conferences.  Half of the games are played at home, and half are played away.  At the end of the regular season, the four division champions, plus the four teams with the next best records, qualify for the AF1 playoffs to determine the AF1's Arena Bowl champion for that season.  Each playoff round is played in the home arena of the team with the best winning record.

Gate Receipts, AF1 Assessments and Distributions

AF1 teams are entitled to keep all gate receipts from regular season home games and playoff home games. Teams do not receive any gate receipts from away games except that visiting teams are reimbursed for hotel expenses by the home team. Each team is required to pay an annual assessment for management fees to the AF1 which is generally equal to the team's share of the League's annual operating costs.

AF1 Licensing

The AF1 operates a League licensing program on behalf of its teams. Under the program, product manufacturers sign agreements allowing them to use the names and logos of all AF1 teams, the AF1 itself and AF1's special events (including playoffs and the Arena Bowl) in exchange for royalty and guarantee payments.

League Governance

The AF1 is generally responsible for regulating the conduct of its member teams.  It establishes the regular season and playoff schedules of the teams, and negotiates, on behalf of its members, the League's national and network broadcast contracts.  Each of the AF1's members is, in general, liable on a pro rata basis for the AF1's liabilities and obligations and shares pro rata in its profits.

 
22

 
The AF1 is governed by a Board of Directors, which consists of one representative from each team. The Board of Directors selects the AF1 Commissioner, who administers the daily affairs of the AF1 including interpretation of playing rules and arbitration of conflicts among member teams.  The Commissioner also has the power to impose sanctions, including fines and suspensions, for violations of League rules.  Jerry Kurz is the Commissioner of the AF1.  We believe we are in compliance with all League rules.

Current Operations

We derive substantially all of our revenue from the arena football operations of the Iron in the af2 for the year ended September 30, 2009 and in the AF1 thereafter.  This revenue is primarily generated from (i) the sale of tickets to the Iron home games, (ii) the sale of advertising and promotions to team sponsors, (iii) the sale of local and regional broadcast rights to Iron games, (iv) our share of AF1 media contracts, membership fees paid by expansion teams and League licensing sales, and (v) the sale of merchandise carrying the Iron logos.

Ticket Sales. The Iron played nine home games and eight away games during the 2009 af2 regular season. Under the af2 Bylaws, we receive all revenue from the sale of tickets to regular season home games and no revenue from the sale of tickets to regular season away games.

The Iron play all home games at the Bradley Center, which holds approximately 17,000 spectators, but the Iron are projecting to use the lower level only in 2010 which holds approximately 8,000 spectators.  Ticket prices for regular season home games during the 2009 season at the Bradley Center ranged from $11 to $90 per game. The following table sets forth certain information relating to our regular season revenue generated by the sale of tickets for the 2009 and 2010 season:

Season
Number of
Season Tickets
Average per Game Paid Attendance
Average Paid
Ticket Price
Average Ticket Revenue per Game
2009
898
1656
$12.43
$20,596
2010
937
N/A
N/A
N/A

 
2010 REGULAR SEASON SCHEDULE
MILWAUKEE IRON
 
DAY
DATE
OPPONENT
LOCATION
TIME
Friday
April 2
@ Spokane Shock
Spokane Arena - Spokane, Wa
9:00PM
Fri/Sat
April 9/10
Bye
   
Friday
April 16
Iowa Barnstormers
Bradley Center
7:30PM
Saturday
April 24
Tampa Bay Storm
Bradley Center
7:00PM
Saturday
May 1
@ Alabama Vipers
Vbc Arena - Huntsville, Al
7:30PM
Friday
May 7
Chicago Rush
Bradley Center
7:30PM
Friday
May 14
Utah Thunder
Bradley Center
7:30PM
Friday
May 21
@ Orlando Predators
Amway Arena - Orlando, Fl
6:30PM
Saturday
May 29
Dallas Desperados
Bradley Center
7:00PM
Saturday
June 5
@ Arizona Rattlers
Us Airways Center - Phoenix, Az
9:30PM
Saturday
June 12
Cleveland Gladiators
Bradley Center
7:00PM
Saturday
June 19
@ Chicago Rush
All-State Arena - Rosemont, Il
7:00PM
Saturday
June 26
Spokane Shock
Bradley Center
7:00PM
Friday
July 2
@ UtahThunder
Energy Solutions Arena – Salt Lake City, Ut
7:00PM
Fri/Sat
July 9/10
Bye
   
Saturday
July 17
Orlando Predators
Bradley Center
7:00PM
Saturday
July 24
@ Iowa Barnstormers
Wells Fargo Arena - Des Moines, Ia
7:00PM
Saturday
July 31
@ Cleveland Gladiators
Quicken Loans Arena - Cleveland, Oh
6:00PM


 
23

 
2010 PLAYOFFS SCHEDULE
ARENA FOOTBALL LEAGUE

DAY
DATE
OPPONENT
LOCATION
TIME
Fri/Sat
August 6/7
Quarterfinal Playoffs
Highest Seed
TBD
Fri/Sat
August 13/14
Semifinal Playoffs
Highest Seed
TBD
Fri/Sat/Sun
August 20/21/22
Arena Bowl
Highest Seed
TBD


Advertising and Promotion.  We generate revenue from the sale of advertising displayed on signs located throughout the Bradley Center and through other promotions utilizing the Iron name or logos.  In addition, we market team sponsorships to local and regional businesses which provide a combination of advertising rights, promotional rights and VIP ticket privileges.  Advertising rights include the use of corporate logos within the arenas, commercials on radio and television, advertisements in magazines, display of the sponsor's name throughout the Bradley Center, public address announcements, the inclusion of customer names on team posters and the like.  Promotional rights include banners displayed throughout the Bradley Center, availability of blocks of seats for specific games, the use of the team's logos and autographed helmets.  VIP privileges include high priority seating selections, parking passes, VIP room passes and travel packages, which include attendance at team away games.

Local and Regional Television and Cable.  Our television contract with the Time Warner Cable Network does not generate revenue to us, but it does provide us with invaluable media exposure to potential fans and business partners.

Sale of Merchandise.  We generate revenue from the sale of merchandise carrying the Iron logos (primarily athletic clothing such as sweatshirts, T-shirts, jackets and caps) at the arenas and at our corporate offices.

Telemarketing.   We use telemarketing techniques to improve ticket sales.

Performance.  For the 2009 season in the af2, the Iron’s record was 5-11, placing them in 5th place in their division.


Coaching Staff

Former Head Coach.

Gary Compton was the Head Coach in 2009, a former member of the Milwaukee Mustangs of the AFL, as well as the 2001 AFL Iron Man of the Year.  His contract was not renewed for the 2010 season.

Current Head Coach.

Bob Landsee was named head coach of the Milwaukee Iron in October of 2009.  Prior to coming to Milwaukee, Coach Landsee was the head coach of Arena Football’s Green Bay Blizzard in the af2 for four seasons, from 2005-06 and 2008-09. The Blizzard went 45-28 in Landsee’s tenure, which included playoff appearances in all four years that resulted in a trip to the American Conference finals in 2009 and the af2’s championship game, ArenaCup VII, in 2006.

A University of Wisconsin alum, Landsee was selected by the Philadelphia Eagles in the sixth round (149th overall) of the 1986 NFL Draft, where he played for three seasons after being named an All-American and All-Big Ten guard for the Badgers.

 
24

 
Following his playing career, Landsee made his professional coaching debut in the Arena Football League as the offensive line coach for the Milwaukee Mustangs from 1999-2001 before similar stints with the Toronto Phantoms and Indiana Firebirds. Landsee still holds strong ties to the NFL as president of the Madison, WI chapter of the NFL Alumni.

Other Coaches.

Mark Stoute - Assistant Head Coach and Director of Player Personnel.
Cedric Walker - Defensive Coordinator.
John Laske - Equipment Manager.

Players

In general, the rules of the AF1 permit each team to maintain an active roster of 22 players during the regular season.

The Collective Bargaining Agreement

Unlike its predecessor, the AFL, the AF1 does not have a collective bargaining agreement with its players.

Bradley Center

The Iron have played in the Bradley Center, which has a seating capacity of approximately 17,000, since 2009.  In August 2008, the Iron signed a three-year lease with the Bradley Center commencing in the 2009 season.  The Iron are in the second year of that lease that calls for a base rent of $8500 per game.  Included in the lease are two escalator clauses for attendance: when the Iron draw over 2500 paid spectators per game an additional $2,500 is added to the base rent and when the Iron draw over 5000 spectators per game a second $2,500 is added to the base rent.  New to the 2010 season a financial penalty of $1000, in addition to the base rent, that is payable to the Bradley Center if less than 5000 spectators attend a single home game.  Furthermore, the Bradley Center shall purchase and offer for sale a line of AF1 merchandise at Iron home games and shall pay the Iron a twenty percent (20%) commission on any such net-of-tax gross sales in excess of $1,000 per game.  The Iron must also have a $25,000 security deposit in place with the Bradley Center.  The Bradley Center is located at 1001 North 4th Street, Milwaukee, WI 53203.

Competition

The Iron compete for sports entertainment dollars with other professional sports teams and with college teams and with other sports-related entertainment. During portions of the AF1 season, the Iron compete for attendance and fan support with a professional basketball team (Milwaukee Bucks) and a professional hockey team (Milwaukee Admirals) in Milwaukee and with other professional hockey, basketball, baseball and other sports teams in other parts of Wisconsin.  In addition, the colleges and universities in the Milwaukee area, as well as public and private secondary schools, offer a full schedule of athletic events throughout the year. The Iron also compete for attendance and advertising revenue with a wide range of other entertainment and recreational activities available in the Milwaukee area, including festivals and concerts.  On a broader scale, AF1 teams compete with other football teams including those fielded by high schools and colleges, the Indoor Football League, the National Football League, the Canadian Football League, the American Indoor Football Association and others.

Employees

In addition to its active football players, the teams employ four football personnel and seventeen front office/non-football personnel.  During the AF1 season, the team also uses volunteer part-time employees from time to time.

 
25

 
Intellectual Property

We own the intellectual property related to the “Iron” team name and all related branding elements, including logos and colors and related trademarks and service marks, and all proprietary intellectual property, including web site and all ancillary information, including player and team operating information.
 
The Company currently owns Franchise Rights to use the Milwaukee Iron Professional Arena Football Team.

Description of Property

Our principal business office is located at 11415 NW 123 Lane, Reddick, Florida 32686 which is a guest cottage at the home of our CEO.  We do not pay rent or fees associated with the use of this office space.

We also lease office space from AVA Marketing, LLC, which is 50% owned by Andrew Vallozzi III. The office address is 259 South Street, Waukesha, WI 53186, Phone: (262) 523-9206, Fax: (262) 523-9210.  The term of the lease is month to month.

The Iron have played in the Bradley Center, which has a seating capacity of approximately 17,000, since 2009.  In August 2008, the Iron signed a three-year lease with the Bradley Center commencing in the 2009 season.  The Iron are in the second year of that lease that calls for a base rent of $8500 per game.  Included in the lease are two escalator clauses for attendance: when the Iron draw over 2500 paid spectators per game an additional $2,500 is added to the base rent and when the Iron draw over 5000 spectators per game a second $2,500 is added to the base rent.  New to the 2010 season a financial penalty of $1000, in addition to the base rent, that is payable to the Bradley Center if less than 5000 spectators attend a single home game.  Furthermore, the Bradley Center shall purchase and offer for sale a line of AF1 merchandise at Iron home games and shall pay the Iron a twenty percent (20%) commission on any such net-of-tax gross sales in excess of $1,000 per game.  The Iron must also have a $25,000 security deposit in place with the Bradley Center.  The Bradley Center is located at 1001 North 4th Street, Milwaukee, WI 53203.


Legal Proceedings

Other than as set forth below, there are no material pending legal proceedings to which we are a party or to which any of our property is subject and to the best of our knowledge, no such actions against us are contemplated or threatened.

The following is summary information on the cases currently in active litigation against either Milwaukee Iron Professional Arena Football, LLC or Wisconsin Professional Arena Football Investment, LLC.  Defenses for both of the cases are being handled by the law firm of Terschan, Steinle & Ness.

Christina Flowers v. Milwaukee Iron Organization   EEOC Charge No.:  443-2009-02500C.  This case is an EEOC complaint (improperly naming “Milwaukee Iron Organization”, which does not exist as such) by a former cheerleader for the Milwaukee Iron who was terminated on April 29, 2009.  Ms. Flowers is claiming that the termination was based upon racial discrimination.  We are of the opinion that the claim is meritless.

Catering Specialties, Inc. v. Milwaukee Iron Professional Arena Football, LLC.  Milwaukee County Circuit Court Case No.: 10-CV-26.  This case is a claim for $9,000 by a vendor for the defendant Company.  We are informed that Company is in the process of attempting to resolve that case through payment to the vendor as soon as available funding is procured.

Summary Financial Information

On January 26, 2010, Genesis  Capital Corporation of Nevada, a Nevada Corporation  (“Genesis”), Genesis Capital  Acquisition  Corp.,  a  wholly-owned subsidiary of  Genesis  (“Genesis  Sub”),  Milwaukee  Iron  Professional  Arena Football,  LLC,  a  Wisconsin  limited  liability  company (“MIPAF”), Wisconsin Professional  Arena  Football  Investment  LLC, a Wisconsin  limited  liability company (“WPAFI”) and Christopher Astrom entered into an  Agreement  and Plan of Merger pursuant to which MIPAF and WPAFI  will  merge  with  and  into  Genesis  Sub,  with  Genesis Sub continuing  as  the  surviving  corporation  in  the  Merger and a wholly-owned subsidiary of Genesis. Genesis subsequently changed its name to “Milwaukee Iron Arena Football Inc.”

 
26

 
Because Genesis existed as a shell company prior to the merger, the transaction is being accounted for as a reverse acquisition, so that MIPAF and WPAFI are collectively treated as the continuing reporting entity that acquired Genesis. As a result, all historical financial information being presented is that of MIPAF and WPAFI. Complete financial statements are incorporated by reference to the Company’s Form 8-K filed February 2, 2010, as amended.

The following summary financial data should be read together with our financial statements and related notes, incorporated by reference to our Form 8-K filed February 2, 2010, as amended and “Management’s discussion and analysis of financial condition and results of operations” appearing elsewhere in this prospectus. Our historical results are not necessarily indicative of the results to be expected in any future period.

               
(unaudited)
 
   
Fiscal year ended
   
Three months ended
 
   
September 30,
   
December 31,
 
   
2008
   
2009
   
2008
   
2009
 
Statement of operations data:
                   
Total revenue
  $ -     $ 517,411     $ -     $ 49,645  
Cost of revenues
    -       995,384       -       107,363  
Total operating expenses
    6,429       635,714       -       98,807  
Interest expense
    -       760       -       1,287  
Net loss
  $ (6,429 )   $ (1,114,447 )   $ -     $ (157,812 )
                                 
Balance sheet data:
                               
Cash
  $ 172,446     $ 21,082     $ -     $ 1,681  
Fixed assets
    136,579       354,339       -       338,253  
Total assets
    356,329       443,420       -       489,324  
Total liabilities
    14,750       689,287       -       830,452  
Stockholders' equity (deficit)
    341,579       (245,867 )     -       (341,128 )

 
Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion relates to our operations after the Merger.  For information related to our operations prior to the Merger, see our Quarterly Report on Form 10-Q for the quarter ended December 31, 2009, or Annual Report on Form 10-K for the year ended September 30, 2009 and all other reports filed with the Securities and Exchange Commission.

Overview

We were incorporated in Colorado on September 19, 1983, under the name Bugs, Inc., for the purpose of using microbial and other agents, including metallurgy, to enhance oil and natural gas production and to facilitate the recovery of certain metals.  For the past several years, we have had no revenue and have been a shell company.

On January 26, 2010, we consummated the Merger with the Iron as previously disclosed in our Current Report on Form 8-K filed on February 2, 2010, as subsequently amended on February 16 and February 18, 2010.  After the Merger, our business operations consist of those of the Iron.  Upon the closing of the Merger, we amended our articles of incorporation to change our name to Milwaukee Iron Arena Football, Inc. and amended the articles of incorporation of Genesis Sub to change its name to Milwaukee Iron Arena Football Club, Inc.  Prior to the consummation of the Merger, we were a non-operating shell company with no revenue and minimal assets.  As a result of the Merger, we are no longer considered a shell company.

 
27

 
The Milwaukee Iron are a member team of the Arena Football One (“AF1” or the “League”), a professional arena football league. The Iron play their home games at the Bradley Center, a sports and entertainment venue in downtown Milwaukee.  Arena football is played in an indoor arena on a padded 50 yard long football field using eight players on the field for each team.  Most of the game rules are similar to college or other professional football game rules with certain exceptions intended to make the game faster and more exciting.

Going Concern

As of September 30, 2009, we have not yet achieved profitable operations.  We have accumulated losses of $1,157,867 since inception, a working capital deficiency of $582,742 and we expect to incur further losses in the development of our business, all of which, according to our accountants, casts substantial doubt about our ability to continue as a going concern.  Our ability to continue as a going concern is dependent upon our ability to generate future profitable operations and/or to obtain the necessary financing to meet our obligations and repay our liabilities arising from normal business operations when they come due.  We intend to seek additional funds by equity financing through the Offering and/or related party advances, however there is no assurance of additional funding being available.  As of September 30, 2009 we had cash and cash equivalents of $21,082.

Plan of Operations

Our strategy at the League level is to participate through the operation of the Iron and the League in what we believe will be the continued growth of the AF1 which in turn is expected to result in increased revenue to us from: (i) national (League) and regional (team) broadcast contracts, (ii) national League sponsorship contracts, (iii) the sale of additional team memberships in the League, and (iv) increased fan attendance at AF1 games including Iron games, together with appreciation in the value of the Iron as an AF1 team.

At the team level, our strategy is to increase fan attendance at Iron home games, expand our advertising and sponsorship base, and contract with additional local and regional broadcasters to broadcast Iron games.

We believe that fan attendance will increase based upon the game winning success (if any) of the Iron in the AF1 and by increasing media exposure.  Game winning success requires the ongoing recruitment of superior players.  In order to recruit players, we employ a recruiting team which include our head coach and Director of Player Personnel.  In order to increase media exposure and expand our sponsorship base, we call upon the media, corporate sponsors and other Milwaukee area organizations.  We also call upon local businesses to solicit advertising and sponsorship funds on behalf of the Iron.  We also intend to participate in a number of charitable events during the year as a part of a community relations and recognition program and maintain Internet website www.mkeiron.com.  We may also employ part-time telemarketing personnel to assist in ticket sales.

Our strategy also includes maintaining and building community support for, and recognition of, the team as an ongoing valuable entertainment institution in the local Milwaukee area and throughout the state of Wisconsin.

In 2009 the Iron’s revenue suffered due to the lack of ticket and sponsorship sales. This was due to the economic situation as well as the lack of “awareness” in the Milwaukee market of both the League (AF2) and the Milwaukee Iron brand.  To address this issue in 2010 it is our intention to add additional personnel in three key areas:
  • Director of Ticket Sales - This function will develop and implement a plan to increase both season tickets as well as individual game sales. This position will also manage group sales and have the manager of group ticket sale as a direct report.  In addition, this position will manage and be responsible for the telemarketing effort.
  • Director of Marketing/Sponsorship - This function will develop and implement the plan to increase sponsorship revenues as well as assure their proper execution.
  • Director of Media Services - This function will develop and execute the public relations and media relations plan to ensure that we are on the forefront of articles and press.
We expect these additional positions will add $125,000 to the operating budget of previous year.

We also plan to invest more in advertising and marketing for the 2010 year.  This will be done to increase the awareness of the League as well as the Milwaukee Iron brand.  It will be assisted by the recent announcement of a weekly, nationally televised game on the NFL Network.  We will employ a strategy of increasing our media weight by “partnering” with media outlets to create “promotions”.  We will also enhance our website to ensure a more user-friendly, informative and interactive site.
 
 
28

 
We also intend to expand through the Bradley Center, local retail outlets, and our website, a new merchandising program. This will allow fans a more friendly and progressive environment to purchase team branded apparel.
 
We expect to add under our marketing division two new departments:
  • Community Outreach - This department’s main focus will be working with non-profit community based organizations to generate interest and revenues.
  • Kids Club (Rusty’s Corral) - This department’s sole function is to interest younger children in participating with the team utilizing our players and team mascot. This should continue to pay benefits in subsequent years.
These efforts should add $25,000 in expenses over previous year’s expenses.
 
We expect our revenue for the 2010 year to consist primarily of ticket sales followed by sponsorship sales, with the balance coming from player and dancer tryouts, merchandise and fan clubs.

Revenue Recognition.

Revenue consists primarily of ticket sales, sponsorships, and merchandise sales. All revenue is recognized when the products are sold to a purchaser at a fixed or determinable price, upon delivery, or after an event has occurred and title has transferred, and collection of the revenue is reasonably assured.

RESULTS OF OPERATIONS

Three months ended December 31, 2009
compared to three months ended December 31, 2008

For the three-months, ended December 31, 2009 Iron generated $49,645 in revenues compared to $0 in revenues for the three-months ended December 31, 2008 for an increase of $49,645. The increase in revenue is a result of sponsorship and merchandising.

Cost of goods sold for the three-months ended December 31, 2009 was $107,363 compared to $0 for the three-months ended December 31, 2008 for an increase of $107,363. This increase was a result of football team and game operations, sponsorships and tickets.

Total general and administrative expenses decreased to $82,671 for the three months ended December 31, 2009 from $274,089 for the three-months ended December 31, 2008 a net decrease of $191,418. This decrease is a result of the reduction in overhead and payroll during the period as compared to the prior year.

Depreciation expense for the three-months ended December 31, 2009 was $82,671 compared to $8,929 for the three-months ended December 31, 2008, an increase of $74,221. The increase resulted from the purchase of additional assets in the last twelve months.

Interest expense increased to $1,287 for the three-months ended December 31, 2009 from $0 for the three-months ended December 31, 2008 a net increase of $1,287. This increase relates to interest on the line of credit.

Milwaukee Iron generated a net loss of $157,761 for the three months ended December 31, 2009 versus net loss of $254,802 for the same period in 2008. The decrease in net loss of $97,041 is a result of the reduction in general and administrative expenses.

 
29

 
Twelve months ended September 30, 2009
compared to twelve months ended September 30, 2008

For the twelve-months ended September 30, 2009 Iron generated $492,411 in revenues compared to $0 in revenues for the twelve-months ended September 30, 2008 for an increase of $492,411. The increase in revenue is a result of ticket sales, sponsorship and merchandising as there were no games being played in the prior period.

Cost of goods sold for the twelve-months ended September 30, 2009 was $995,384 compared to $0 for the twelve-months ended September 30, 2008 for an increase of $995,384. This increase was a result of the football team and game operations, sponsorships and tickets.

Total general and administrative expenses increased to $561,633 for the twelve months ended September 30, 2009 from $0 for the twelve-months ended September 30, 2008 a net increase of $561,633. The reason for the increase was the fact there were no games being played in the prior period.

Depreciation expense for the twelve-months ended September 30, 2009 was $50,585 compared to $43,421 for the twelve-months ended September 30, 2008, an increase of $7,164. The increase resulted from the purchase of additional assets in the last twelve months.

Interest expense increased to $760 for the twelve-months ended September 30, 2009 from $0 for the twelve-months ended September 30, 2008 a net increase of $760. This increase relates to the line of credit.

Milwaukee Iron generated a net loss of $636,778 for the twelve months ended September 30, 2009 versus net loss of $74,881 for the same period in 2008. The increase in net loss of $561,897 is a result of the football season being played during the year and costs for promotion of the new team.

Financial Overview

The following is a detailed profit and loss statement for the operating segments. There were no inter-segment revenues.

   
Three months ended
   
Three months ended
   
Twelve months ended
   
Twelve months ended
 
   
September 30, 2009
   
September 30, 2008
   
September 30, 2009
   
September 30, 2008
 
Revenue
                       
Tickets
    370,214       -       370,214       -  
Sponsorship
    137,452       -       137,452       -  
Merchandising
    4,390       -       4,390       -  
Other
    5,355       -       5,355       -  
Total Revenue
    517,411       -       517,411       -  
                                 
Cost of Sales
                               
Football team operations
    488,582       -       488,582       -  
Game operations
    253,489       -       253,489       -  
Sponsorships
    170,901       -       170,901       -  
Tickets
    82,412       -       82,412       -  
Total cost of revenues
    995,384       -       995,384       -  
                                 
Gross Profit
    (477,972 )     -       (477,972 )     -  
                                 
Operating expenses
                               
Selling, general and administrative    
 566,379
      -       585,129       -  
Depreciation and amortization
    23,799       6,429       50,585       43,421  
Total operating expenses
    590,178       6,429       635,714       43,421  
                                 
                                 
Net Operating Loss
  $ (1,068,150 )   $ (6,429 )   $ (1,113,686 )   $ (43,421 )


 
30

 
CAPITAL RESOURCES AND LIQUIDITY

On December 31, 2009 Iron had total assets of $489,324 compared to $321,461 on December 31, 2008, an increase of $167,863. The reason for the increase in assets is a result of the increase in accounts receivable and purchase of other assets.  Iron had a deficit in total members’ capital of $341,128 on December 31, 2009 compared to the members’ capital of $177,277 on December 31, 2008, a decrease in equity of $518,405, which is in part due to the net loss during the past 12 months. As of December 31, 2009 we had cash and cash equivalents of $62,819.

All assets are booked at historical cost.  Management reviews on an annual basis the book value, along with the prospective dismantlement, restoration, and abandonment costs and estimate residual value for the assets, in comparison to the carrying values on the financial statements.

On December 31, 2009 Iron had Property and Equipment of $338,253 compared to
$214,617 on December 31, 2008 an increase of $123,636 which is in part due to the purchase of a playing field and equipment for the football team.

Our credit facility includes a revolving line of credit of up to $350,000.  At the end of the 2009 fiscal year, there was a balance of $150,000 outstanding on the revolving line of credit (the “Revolving Loan”).  The Revolving Loan bears interest at varying rates that fluctuate based on the prime rate plus one percentage point, with the rate not falling below six percent.  The rate is set at six percent until the lender changes it.  The Revolving Loan is due and payable in full on December 28, 2009 and requires monthly interest payments.  We are current on all payments due thereunder and the lender has extended the due date of the loan.
 
 
In October and November of 2008, we were granted two letters of credit in the amounts of $100,000 and $83,000, respectively. These letters of credit expire in October and November of 2010, subject to automatic renewal unless notified within 45 or 90 days, respectively.   Each letter of credit, if used, will accrued interest at the Prime Rate plus one percentage point, with a floor rate of six percent. Interest payments will require monthly interest payments, if used.  As of December 31, 2009, the unused letters of credit amounted to $183,000.
 
We have issued a note payable to a shareholder during the last fiscal year. The total due as of December 31, 2009 was $30,000. This obligation is due on demand and does not accrue interest.  As of December 31, 2009, we owed another shareholder a total of $10,614 for expenses paid on behalf of the company.  Both of these obligations are included in the accompanying financial statements as Loans from related parties.

Financing - The Equity Line of Credit

As a means for financing operations, we have entered into an Investment Agreement/Equity Line of Credit with Kodiak Capital Group, LLC, pursuant to which we have the right to “put” to Kodiak up to $15 million in shares of our common stock (i.e., we can compel Kodiak to purchase our common stock at a pre-determined formula).  For a detailed discussion of the Investment Agreement, see the section entitled About This Offering as well as the attendant Risk Factors.

Cash Requirements

We have not yet achieved profitable operations and expect to incur further losses in the development of our business, the result of which casts substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern is dependent upon our ability to generate profitable operations and/or to obtain the necessary financing to meet our obligations and repay our liabilities arising from business operations when they come due.  We intend to meet our financial needs for operations through ticket sales, sponsorships and merchandise sales; otherwise, we intend to seek additional funds by equity and/or debt financing and/or related party advances.  However there is no assurance of additional funding being available.  As of December 31, 2009 we had cash and cash equivalents of $62,819.

 
31

 
We have financed operations through the collections of accounts receivable, ticket sales, and advertising revenue, as well as lines of credit and loans by officers and by financial institutions.  Our future capital requirements will depend on numerous factors, including the profitability of the team and our ability to control costs. We believe that our current assets will be sufficient to meet our operating expenses and capital expenditures in the near term. However, we cannot predict when and if any additional capital contributions may be needed and we may need to seek one or more substantial new investors. New investors could cause substantial dilution to existing stockholders.

There can be no assurances that we will be successful in raising additional capital via debt and/or equity funding, or that any such transactions, if consummated, will be on terms favorable to us.  In the event that additional capital is not obtained from other sources, it may become necessary to alter development plans or otherwise abandon certain ventures.

If we need to raise additional funds in order to fund expansion, develop new or enhanced services or products, respond to competitive pressures or acquire complementary products, businesses or technologies, any additional funds raised through the issuance of equity or convertible debt securities, the percentage ownership of our stockholders will be reduced, stockholders may experience additional dilution and such securities may have rights, preferences or privileges senior to those of ours Common Stock.

In the next twelve months, the company's goal is to achieve profitable operations through ticket sales, sponsorship and merchandise sales. Over the next 24 months the company's focus is on expanding our client base, as well as obtaining new sponsors, and increasing tickets sales, while potentially seeking a strategic acquisition.

We do not currently have any contractual restrictions on our ability to incur debt and, accordingly we could incur significant amounts of indebtedness to finance operations. Any such indebtedness could contain covenants which would restrict our operations.

Off-Balance Sheet Arrangements.

We currently do not have any off-balance sheet arrangements.

Market Price of and Dividends on the Registrant’s Common Equity and Related Stockholder Matters

Our common stock is quoted on the Over-the-Counter Bulletin Board under the symbol “GCNV.OB”. Such trading of our common stock is limited and sporadic

The following table reflects the high and low bid information for our common stock for the period indicated. The bid information was obtained from the OTC Bulletin Board and reflects inter-dealer prices, without retail mark-up, markdown or commission, and may not necessarily represent actual transactions.

           Quarter Ended
 
Bid High
   
Bid Low
 
December 31, 2009
  $ 4.00     $ 1.25  
Fiscal Year 2009
 
September 30, 2009
  $ 3.00     $ 2.50  
June 30, 2009
  $ 3.00     $ 3.00  
March 31, 2009
  $ 4.00     $ 3.00  
December 31, 2008
  $ 4.00     $ 4.00  
Fiscal Year 2008
 
September 30, 2008
  $ 8.000     $ 4.500  
June 30, 2008
  $ 15.00     $ 7.500  
March 31, 2008
  $ 45.00     $ 0.050  
December 31, 2007
  $ 12.50     $ 7.500  

As of March 9, 2010, there were approximately 29,271,332 shares of common stock issued and outstanding and there were 214 holders of record of our common stock.

 
32

 
We have never declared or paid cash dividends on our capital stock. We currently intend to retain all available funds and any future earnings for use in the operation and expansion of our business and do not anticipate paying any cash dividends in the foreseeable future.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

On February 2, 2010, we filed a current report on Form 8-K disclosing that the audit practice of Bagell, Josephs, Levine & Company, LLC, our independent registered public accounting firm (the “Former Accountant”), was combined with Friedman LLP (“New Accountant”) on January 1, 2010.  As of the same date, the Former Accountant resigned as our independent registered public accounting firm and, with the approval of our Board of Directors, the New Accountant was engaged to be our independent registered public accounting firm.

Directors, Executive Officers, Promoters and Control Persons

The following table sets forth the name, age and position of each person who is a director or executive as of the filing of this registration statement.  In connection with the Merger, we agreed, in part, to redeem (subject to the effectiveness of the Registration Statement) all of our currently outstanding Series A and Series B Preferred Stock (the “Redemption”).  Pursuant thereto, Richard Astrom and Christopher Astrom shall remain our sole officers and directors until such time as the Preferred Stock has been redeemed.


Name
Age
Positions and Offices to be Held
     
Christopher Astrom
38
Director, Chief Financial Officer
Richard Astrom
62
Director, Chief Executive Officer

Christopher Astrom is the son of Richard Astrom.

Subject to the Redemption, the directors named above will serve until our first annual meeting of stockholders following completion of the Merger or until their respective successors have been appointed and duly qualified.  Thereafter, directors will be elected for one-year terms at the annual stockholders’ meeting.  Officers will hold their positions at the pleasure of the board of directors, absent any employment agreement.  Except in accordance with the Redemption, there is no arrangement or understanding between any of the directors or officers and any other person pursuant to which any director or officer was or is to be selected as a director or officer, and there is no arrangement, plan or understanding as to whether non-management shareholders will exercise their voting rights to continue to elect the current directors to our board.   There are also no arrangements, agreements or understandings between non-management shareholders and management under which non-management shareholders may directly or indirectly participate in or influence the management of our affairs.

Christopher Astrom has been an officer and director of the Company since November 1, 2001. From 1995 through June 2007, Mr. Astrom has served as Vice-President and Corporate Secretary of National Realty and Mortgage, Inc. with responsibilities for property acquisitions.  Mr. Astrom was the President, Corporate Secretary and a director of Capital Solutions I, Inc. until December 2007 whereupon he divested his ownership interest in connection with an exchange transaction described in Form 8-K filed with the SEC by Capital Solutions on December 10, 2007.    He graduated from the University of Florida with a Bachelors Degree in Business Administration. Christopher Astrom is the son of Richard Astrom.

Richard S. Astrom has been an officer and director of the Company since November 1, 2001.  From 1995 through June 2007, Mr. Astrom served as President and Chief Executive Officer of  National Realty and Mortgage, Inc.  He also served as a director of Capital Solutions I, Inc. until December 2007 whereupon he resigned his position in connection with an exchange transaction described in Form 8-K filed with the SEC by Capital Solutions on December 10, 2007.  Mr. Astrom earned a Bachelor’s Degree in Business Administration from the University of Miami. Richard Astrom is the father of Christopher Astrom.

 
33

 
Directors and Executive Officers of Milwaukee Iron Arena Football Club, Inc.

The new directors and officers of Milwaukee Iron Arena Football Club, Inc. (our wholly-owned subsidiary) currently consist of Andrew Vallozzi III (Chairman and CEO), Jason Clark (director and Secretary), Todd Hansen (director and Treasurer), Chris Rebholz (director) and Larry Schroeder (director).

Andrew Vallozzi III.  President.   Drew Vallozzi has been involved in the sport of Arena Football since the early 1990’s.  In 2007 Mr. Vallozzi led a group of investors on a quest to return Arena Football to the city of Milwaukee. That quest became a reality when his group unveiled the Milwaukee Iron and the team began play in the spring 2009.  Since that time Arena Football has proven to be alive and well in southeast Wisconsin once again.  As the Iron prepare for play in 2010 Mr. Vallozzi plays a prominent role in new league business and legislation by serving on the Arena Football One Board of Directors.

From 1993-2001 Mr. Vallozzi played an instrumental role in building the Milwaukee Mustangs into one of the preeminent franchises of the Arena Football League. Mr. Vallozzi’s marketing background and expertise proved to be a key component to the Mustangs’ off-the-field success as the team never finished lower than eighth in seasonal attendance by regularly drawing over 14,000 fans per game. In 1996 the Mustangs led the AFL in total attendance attracting an average of 15,600 people to the Bradley Center for each game.

Jason Clark brings over 15 years of sports marketing and management experience back to Arena Football and the Milwaukee Iron. After serving for the last 11 years in the NCAA Division I ranks as the Assistant Athletic Director for External Relations at the University of Wisconsin-Milwaukee, Clark returned to Arena Football to become Vice President and General Manager of the Milwaukee Iron in July of 2009. Prior to his work at UWM, Clark served as the Director of Communications for the Milwaukee Mustangs of the Arena Football League for three years.

Mr. Clark spent over a decade at the University of Wisconsin-Milwaukee as a senior member of the athletics staff, overseeing all aspects of the external relations unit including media and broadcast contracts, corporate partnerships, marketing, advertising and ticket sales. Clark played a prominent role in the day-to-day operations of several Division I sports and served as the television color analyst and post-game radio show host for the highly successful Panther men’s basketball program. He supervised the event operations staff and directed game operations for men’s and women’s basketball, men’s and women’s soccer, and women’s volleyball, while coordinating activities for all of the spirit squads, including the dance team, cheerleaders, mascot and pep band. In 2008 he founded the Panther Pack, the student incentive rewards program designed to encourage and promote student attendance at all home athletic events; the 2008-09 season saw student attendance at UWM athletic events rise by over forty percent. He also served as the director of the University’s Athletics’ Hall of Fame, as well as the Horizon League’s elected conference representative with the National Association of Collegiate Marketing Administrators (NACMA) from 2002-2009.

With the Mustangs, Clark was responsible for the content in various team publications and coordinated Mustangs’ telecasts with networks such as ESPN, ESPN2, and ABC. He oversaw media relations, community relations, and the telemarketing ticket sales department. He served as a founding member of the AFL Public Relations Directors’ Association.

In 2000, Clark served as a Site Control Coordinator for the NCAA Men’s Basketball Final Four in Indianapolis, Indiana. He has extensive experience in several capacities working in sports and has spent time as an account executive and a ticket sales representative with hockey’s Milwaukee Admirals and Utah Grizzlies as well as minor league baseball’s Indianapolis Indians.

Employment Agreements

We have not entered into employment agreements with any of our executive officers.

Board of Directors

Our Board of Directors currently consists of two (2) members. Our Bylaws provide that our board shall consist of not less than one (1) nor more than nine (9) individuals. The terms of directors expire at the next annual shareholders’ meeting unless their terms are staggered as permitted in our bylaws. Each shareholder is entitled to vote the number of shares owned by him for as many persons as there are directors to be elected. Shareholders do not have a right to cumulate their votes for directors.
 
 
 
34

 
Director Compensation

Currently, we do not pay our directors any cash or other compensation. In the future, we may consider appropriate forms of compensation, including the issuance of common stock and stock options as compensation.

Committees

To date, we have not established a compensation committee, nominating committee or an audit committee.

Compliance with Section 16(a) of the Exchange Act

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires the registrant's officers and directors, and persons who own more than 10% of a registered class of the registrant's equity securities, to file reports of ownership and changes in ownership of equity securities of the Registrant with the Securities and Exchange Commission. Officers, directors and greater-than 10% shareholders are required by the Securities and Exchange Commission regulations to furnish the registrant with copies of all Section 16(a) forms that they file.


Executive Compensation

The following table sets forth the compensation on an annualized basis for fiscal years ending September 30, 2009 and 2008 that will be earned by our named executive officers.

SUMMARY COMPENSATION TABLE
Name and
principal position
Year
Salary
Bonus
Stock Awards
Option Awards
Non-Equity Incentive Plan Compensation
Nonqualified Deferred Compensation Earnings
All Other Compensation
Total
Christopher Astrom, CFO
2009
0
0
0
0
0
0
0
0
 
2008
0
0
0
0
0
0
0
0
Richard Astrom, CEO
2009
0
0
0
0
0
0
0
0
 
2008
0
0
0
0
0
0
0
0
 
 
OUTSTANDING EQUITY AWARDS AT SEPTEMBER 30, 2009
OPTION AWARDS
STOCK AWARDS
Name
Number of Securities Underlying Unexercised Options
(#)
Exercisable
Number of Securities Underlying Unexercised Options
(#)
Unexercisable
Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options
(#)
Option Exercise Price
($)
Option Expiration Date
Number of Shares or Units of Stock That Have Not Vested
(#)
Market Value of Shares or Units of Stock That Have Not Vested
($)
Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested
(#)
Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested
(#)
Christopher Astrom
0
0
0
0
0
0
0
0
0
Richard Astrom
0
0
0
0
0
0
0
0
0


 
35

 
Security Ownership of Certain Beneficial Owners and Management

The following table sets forth certain information, as of March 9, 2010 with respect to the beneficial ownership of the outstanding common stock by (i) any holder of more than five percent, (ii) each of our executive officers and directors, and (iii) our directors and executive officers as a group. The information relating to the ownership interests of such shareholders is provided after giving effect to the Merger.

 
Name and Address of Beneficial Owner
Amount and Nature of
Beneficial Ownership(1)
 
Percent of Class(1)
 
Common stock
Preferred Stock
Common stock
Preferred Stock
Christopher Astrom(2)
c/o Milwaukee Iron Arena Football, Inc.
11415 NW 123 Lane, Reddick, Florida 32686
978,000
10,000,000(2)
3%
100%
Richard Astrom
c/o Milwaukee Iron Arena Football, Inc.
11415 NW 123 Lane, Reddick, Florida 32686
505,000
0
1.7%
0
Directors and Officers as a group (2 persons)
1,483,000
10,000,000
   

(1)  Based on an aggregate of 29,271,332 common shares and 10,000,000 preferred shares outstanding as of March 9, 2010. Each share of series A convertible preferred stock entitles the holder thereof to 25 votes on all matters, the right to convert each share into 25 shares of common stock and a liquidation preference of $500.00 per share.  Each share of series B convertible preferred stock entitles the holder thereof to two hundred fifty (250) votes on all matters, the right to convert each share into two hundred fifty (250) shares of common stock and a liquidation preference of $500.00 per share.

(2) Christopher Astrom owns 5,000,000 shares of Series A Convertible Preferred Stock and 5,000,000 shares of Series B Convertible Preferred Stock.  In connection with the Merger, we agreed, in part, to redeem (subject to the effectiveness of the Registration Statement) all of the currently outstanding Series A and Series B Preferred Stock in exchange for $350,000 cash and 870,000 shares of our common stock.

However, on March 10, 2010, we entered into a Stock Purchase Agreement with Andrew Vallozzi III pursuant to which we have agreed to sell to Mr. Vallozzi 1 million shares of Series B Preferred Stock in exchange for $35,000, payable $1000 per month for 35 months pursuant to a promissory note.  The sale is contingent on the closing of the Redemption of the Preferred Stock.

Certain Relationships and Related Transactions, and Corporate Governance

In connection with the Merger, we agreed, in part, to redeem (subject to the effectiveness of the Registration Statement) all of our currently outstanding Series A and Series B Preferred Stock in exchange for $350,000 cash and 870,000 shares of our common stock, which preferred stock is owned by Christopher Astrom.

On March 10, 2010, we entered into a Stock Purchase Agreement with Andrew Vallozzi III pursuant to which we have agreed to sell to Mr. Vallozzi 1 million shares of Series B Preferred Stock in exchange for $35,000, payable $1000 per month for 35 months pursuant to a promissory note.  The sale is contingent on the closing of the Redemption of the Preferred Stock.

We lease office space from AVA Marketing, LLC, which is 50% owned by Andrew Vallozzi III.

Christopher Astrom is the son of Richard Astrom

 
36

 
Where You Can Find Additional Information

We have filed a registration statement on Form S-1 under the Securities Act of 1933, as amended, relating to the shares of common stock being offered by this prospectus, and reference is made to such registration statement. This prospectus constitutes the prospectus of Milwaukee Iron Arena Football, Inc. filed as part of the registration statement, and it does not contain all information in the registration statement, as certain portions have been omitted in accordance with the rules and regulations of the Securities and Exchange Commission.
 
In addition, after the effective date of this prospectus, we will be required to file annual, quarterly, and current reports, or other information with the SEC as provided by the Securities Exchange Act. You may read and copy any reports, statements or other information we file at the SEC's public reference facility maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can request copies of these documents, upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference room. Our SEC filings are also available to the public through the SEC's Internet website at http://www.sec.gov.
 
Disclosure of Commission Position on Indemnification for Securities Act Liabilities

Neither our Articles of Incorporation nor Bylaws prevent us from indemnifying our officers, directors and agents to the extent permitted under the Nevada Revised Statute (“NRS”).  NRS Section 78.502, provides that a corporation shall indemnify any director, officer, employee or agent of a corporation against expenses, including attorneys' fees, actually and reasonably incurred by him in connection with any the defense to the extent that a director, officer, employee or agent of a corporation has been successful on the merits or otherwise in defense of any action, suit or proceeding referred to Section 78.502(1) or 78.502(2), or in defense of any claim, issue or matter therein.

NRS 78.502(1) provides that a corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative, except an action by or in the right of the corporation, by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, against expenses, including attorneys' fees, judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with the action, suit or proceeding if he: (a) is not liable pursuant to NRS 78.138; or (b) acted in good faith and in a manner which he reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct was unlawful.
 
NRS Section 78.502(2) provides that a corporation may indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise against expenses, including amounts paid in settlement and attorneys' fees actually and reasonably incurred by him in connection with the defense or settlement of the action or suit if he: (a) is not liable pursuant to NRS 78.138; or (b) acted in good faith and in a manner which he reasonably believed to be in or not opposed to the best interests of the corporation. Indemnification may not be made for any claim, issue or matter as to which such a person has been adjudged by a court of competent jurisdiction, after exhaustion of all appeals there from, to be liable to the corporation or for amounts paid in settlement to the corporation, unless and only to the extent that the court in which the action or suit was brought or other court of competent jurisdiction determines upon application that in view of all the circumstances of the case, the person is fairly and reasonably entitled to indemnity for such expenses as the court deems proper.
 
NRS Section 78.747 provides that except as otherwise provided by specific statute, no director or officer of a corporation is individually liable for a debt or liability of the corporation, unless the director or officer acts as the alter ego of the corporation. The court as a matter of law must determine the question of whether a director or officer acts as the alter ego of a corporation.
 
No pending material litigation or proceeding involving our directors, executive officers, employees or other agents as to which indemnification is being sought exists, and we are not aware of any pending or threatened material litigation that may result in claims for indemnification by any of our directors or executive officers.
 
 
37

 
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling us pursuant to the foregoing provisions, we have been informed that, in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.  In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of our counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by us is against public policy as expressed hereby in the Securities Act and we will be governed by the final adjudication of such issue.
 
Legal Matters

The validity of the common stock offered hereby will be passed upon by Legal & Compliance, LLC, West Palm Beach, FL.
 
Experts

The financial statements appearing in this prospectus and registration statement on Form S-1 have been audited by Larry O’Donnell, CPA, independent certified public accountants, as set forth in their report thereon appearing elsewhere in this prospectus and in the registration statement on Form S-1, and such report is included in reliance upon such report given upon the authority of such firm as experts in accounting and auditing.

Interests of Named Experts and Counsel

No expert or counsel named in this prospectus as having prepared or certified any part of this prospectus or having given an opinion upon the validity of the securities being registered or upon other legal matters in connection with the registration or offering of the common stock was employed on a contingency basis or had, or is to receive, in connection with the offering, a substantial interest, directly or indirectly, in the registrant or any of its subsidiaries, provided that Legal & Compliance LLC owns 50,000 shares of our Common Stock, all of which are included in this prospectus.
 
Transfer Agent

Our transfer agent is Island Stock Transfer, Inc., St. Petersburg, Florida.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
38

 
Financial Statements

 
Larry O'Donnell, CPA, P.C.
Telephone (303)745-4545
2228 South Fraser Street
Fax (303)369-9384
Unit 1
e-mail larryodonnelcpa@msn.com
Aurora, Colorado 80014
www.larryodonnellcpa.com
 
 
Report of Independent Registered Public Accounting Firm
 
To the Members
Milwaukee Iron Professional Arena Football, LLC
Woodville, Ontario, Canada
 
I have audited the accompanying balance sheets of Milwaukee Iron Professional Arena Football, LLC as of September 30, 2009 and 2008, and the related statements of operations, members’ equity, and cash flows for the years ended September 30, 2009 and 2008. These financial statements are the responsibility of the Company’s management. My responsibility is to express an opinion on these financial statements based on my audits.
 
I conducted my audits in accordance with standards of the Public Company Accounting Oversight Board (United States). Those standards require that I plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. I believe that my audits provide a reasonable basis for my opinion.
 
In my opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Milwaukee Iron Professional Arena Football, LLC as of September 30, 2009 and 2008, and the results of its operations and cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.
 
These financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements, the Company has operating and liquidity concerns, has incurred an accumulated deficit of $1,157,867 through the period ended September 30, 2009.. This condition raises substantial doubt about the Company's ability to continue as a going concern. Management's plans as to these matters are also described in Note 1. The financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the outcome of these uncertainties.
 
Larry O’Donnell, CPA, P.C.
January 12, 2010
 
 
 
 
39

 
Milwaukee Iron Professional Arena Football
 
Financial Statements (Audited)
 
Balance Sheet
Twelve months ended September 30, 2009
 
             
   
As of
September 30, 2009
   
As of
September 30, 2008
 
ASSETS
           
Current assets
           
Cash
  $ 21,082     $ 172,446  
Accounts receivable
    25       27,304  
Prepaid expenses
    15,438       20,000  
Total current assets
    36,544       219,750  
                 
Fixed assets
               
Leasehold improvements, net
    6,775        
Equipment, football, net
    42,176        
Furniture and fixtures, net
    11,957        
Playing field, net
    122,565        
Franchise acquisition cost, net
    170,865       136,579  
Total fixed assets
    354,339       136,579  
                 
Other Assets
               
Investment in Af2 Operating Co.
    52,537        
Total other assets
    52,537        
                 
Total assets
  $ 443,420     $ 356,329  
                 
LIABILITIES AND STOCKHOLDERS’ (DEFICIT)
               
                 
Current liabilities
               
Accounts payable and accrued liabilities
  $ 369,025     $ 14,750  
Loans from related parties
    10,073        
Short term credit line
    150,000        
Accrued interest
    760        
Payroll liabilities
    28,108        
Deferred revenue
    61,320        
Total current liabilities
    619,287       14,750  
                 
Long-term liabilities
               
Notes payable - related parties
    70,000        
Total long-term liabilities
    70,000        
                 
Total liabilities
    689,287       14,750  
                 
Members’ share capital
               
                 
Members’ share capital
    912,000       385,000  
Accumulated deficit
    (1,157,867 )     (43,421 )
Total members’ capital (deficit)
    (245,867 )     341,579  
                 
Total liabilities and members’ (deficit)
  $ 443,420     $ 356,329  

 
 
40

 
Income Statement
Twelve months ended September 30, 2009
 
             
   
Twelve months ended
September 30, 2009
   
Twelve months ended
September 30, 2008
 
             
Revenue
           
Revenues
  $ 517,411     $  
Total Revenue
    517,411        
                 
Cost of Sales
               
Cost of revenues
    995,384        
Total cost of revenues
    995,384        
                 
                 
Gross Profit
    (477,972 )      
                 
Operating expenses
               
Selling, general and administrative
    585,129        
Depreciation and amortization
    50,585       43,421  
                 
Total operating expenses
    635,714       43,421  
                 
Loss from operations
    (1,113,686 )     (43,421 )
                 
Other income (expenses):
               
Interest expense
    (760 )      
Total other income (expenses)
    (760 )      
                 
Loss before provision for income taxes
    (1,114,446 )     (43,421 )
                 
Provision for income taxes
               
                 
Net loss
  $ (1,114,446 )   $ (43,421 )
                 
Members’ share capital, beginning of period
    385,000       385,000  
                 
Members’ share capital contributions
    527,000        
                 
Members’ share capital, end of period
  $ 912,000     $ 385,000  

 
 
41

 
Segment Income Statement
 
             
   
Twelve months ended
September 30, 2009
   
Twelve months ended
September 30, 2008
 
Revenue
           
Tickets
    370,214        
Sponsorship
    137,452        
Merchandising
    4,390        
Other
    5,355        
Total Revenue
    517,411        
                 
Cost of Sales
               
Football team operations
    488,582        
Game operations
    253,489        
Sponsorships
    170,901        
Tickets
    82,412        
Total cost of revenues
    995,384        
                 
                 
Gross Profit
    (477,972 )      
                 
Operating expenses
               
Selling, general and administrative
    585,129        
Depreciation and amortization
    50,585       43,421  
Total operating expenses
    635,714       43,421  
                 
                 
                 
Net Operating Loss
  $ (1,113,686 )   $ (43,421 )

 

 
 
 
 
42

 
Cash Flow Statement
 
   
Twelve months ended
September 30, 2009
   
Twelve months ended
September 30, 2008
 
             
Cash flows from operating activities:
           
Net loss
  $ (1,114,446 )   $ (43,421 )
Adjustments to reconcile net loss to net cash used by operating activities:
               
Changes in operating assets and liabilities:
               
Depreciation and amortization
  $ 50,585     $ 43,421  
(Increase) decrease in accounts receivable
    27,279       (27,304 )
(Increase) / decrease in prepaid expenses
    4,563       (20,000 )
Increase / (decrease) in accounts payable & accrued liabilities
    354,275       14,750  
Increase / (decrease) in accrued interest
    760        
Increase / (decrease) in payroll liabilities
    28,108        
Increase / (decrease) in deferred revenue
    61,320        
                 
Net cash used by operating activities
  $ (587,557 )   $ (32,554 )
                 
Cash flows from investing activities:
               
                 
Purchase of fixed assets
  $ (198,344 )   $  
Franchise acquisition cost
  $ (70,000 )        
Investment in Af2
  $ (52,537 )        
                 
Net cash used by investing activities
  $ (320,881 )   $  
                 
Cash flows from financing activities:
               
Short term credit line
  $ 150,000     $  
Loan to (from) related party
  $ 10,073          
Proceeds from issuance of notes payable - related parties
  $ 70,000          
Issuance of membership shares
  $ 527,000     $ 205,000  
Net cash provided by financing activities
  $ 757,073     $ 205,000  
                 
                 
Net increase in cash
  $ (151,365 )   $ 172,446  
                 
Cash, beginning of period
  $ 172,446     $  
                 
Cash, end of period
  $ 21,082     $ 172,446  

 

 
 
 
 
43

 
MILWAUKEE IRON PROFESSIONAL ARENA FOOTBALL, LLC
 
NOTES TO FINANCIAL STATEMENTS (AUDITED)
 
NOTE 1 - HISTORY AND ORGANIZATION OF THE COMPANY
 
Nature of Business: Milwaukee Iron Professional Arena Football, LLC was formed in November of 2006, in the State of Wisconsin, as a limited liability company, originally named Wisconsin Professional Indoor Football, LLC. The Milwaukee Iron are a professional Arena Football team that plays their home games at the Bradley Center, the premier sports and entertainment venue in downtown Milwaukee, Wisconsin, as a member of Arena Football One.
 
These financial statements have been prepared in accordance with generally accepted accounting principles applicable to a going concern, which assumes that the Company will be able to meet its obligations and continue its operations for its next fiscal year. Realization values may be substantially different from carrying values as shown and these financial statements do not give effect to adjustments that would be necessary to the carrying values and classifications of assets and liabilities should the Company be unable to continue as a going concern. At September 30, 2009, the Company had not yet achieved profitable operations, has accumulated losses of $1,157,867 since its inception, has a working capital deficiency of $582,742 and expects to incur further losses in the development of its business, all of which casts substantial doubt about the Company’s ability to continue as a going concern. The Company’s ability to continue as a going concern is dependent upon its ability to generate future profitable operations and/or to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. Management has no formal plan in place to address this concern but considers that the Company will be able to obtain additional funds by equity financing and/or related party advances, however there is no assurance of additional funding being available. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classification of liabilities that might result from the outcome of this uncertainty.
 
NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
FISCAL YEAR
 
The Company’s fiscal year-end is September 30, 2009.
 
PRINCIPLES OF CONSOLIDATION
 
The consolidated financial statements include the combined accounts of Milwaukee Iron Professional Arena Football, LLC and Wisconsin Professional Arena Football Investment, LLC, a Wisconsin Limited Liability Corporation. All material intercompany transactions and accounts have been eliminated in consolidation.
 
CASH AND CASH EQUIVALENTS
 
Cash and cash equivalents consist of highly liquid investments with maturities of three months or less when purchased.
 
USE OF ESTIMATES
 
The preparation of financial statements in accordance with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
 
44

 
PROPERTY AND EQUIPMENT
 
Depreciation is computed primarily on the straight-line method for financial statements purposes over 7 years.
 
All assets are booked at historical cost. Management reviews on an annual basis the book value, along with the prospective dismantlement, restoration, and abandonment costs and estimate residual value for the assets, in comparison to the carrying values on the financial statements.
 
IMPAIRMENT AND DISPOSAL OF LONG-LIVED ASSETS
 
The Company evaluates the carrying value of its long-lived assets under the provisions of FASB ASC 360-10-35, “Subsequent Measurement”. This requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted future cash flows estimated to be generated by those assets are less than the assets’ carrying amount. If such assets are impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying value or fair value, less costs to sell. No impairments were recognized during the years ended September 30, 2008 and September 30, 2009.
 
REVENUE RECOGNITION
 
Revenues consist principally of ticket sales, sponsorships, and merchandise sales.
 
All revenues are recognized when the products are sold to a purchaser at a fixed or determinable price, delivery or event has occurred and title has transferred, and collection of the revenue is reasonably assured.
 
INCOME TAXES
 
Income Tax Status—Limited Liability Corporation: The Company has elected under the Internal Revenue Code to be a taxed as a Corporation. In lieu of the members of a Limited Liability Corporation being taxed on their proportionate share of the Company’s taxable income, the corporation will pay income taxes. Therefore, no provision or liability for federal income taxes has been included in the financial statements. The Company incurred net operating losses during all periods presented resulting in a deferred tax asset, which was fully allowed for in a valuation allowance. As a result, the net benefit and expense resulted in no income taxes.
 
MARKETING/ ADVERTISING COSTS
 
Marketing and advertising costs are expensed as incurred.
 
GUARANTEED PAYMENTS TO MEMBERS
 
Guaranteed payments to members that are designed to represent reasonable compensation for services rendered are accounted for as expenses rather than as an allocation of net income. Guaranteed payments that are designed to reflect payment of interest on capital accounts are not accounted for as expenses of the Company. Such payments are considered as part of the allocation of net income. There have been no guaranteed payments to members to date.
 
 
 
 
 
 
 
 
45

 
 NOTE 3 – SEGMENT INFORMATION
 
The following is a detailed profit and loss statement for the operating segments. There were no inter-segment revenues.
 
 
   
Twelve months ended
   
Twelve months ended
 
   
September 30, 2009
   
September 30, 2008
 
Revenue
           
Tickets
    370,214        
Sponsorship
    137,452        
Merchandising
    4,390        
Other
    5,355        
Total Revenue
    517,411        
                 
Cost of Sales
               
Football team operations
    488,582        
Game operations
    253,489        
Sponsorships
    170,901        
Tickets
    82,412        
Total cost of revenues
    995,384        
                 
Gross Profit
    (477,972 )      
                 
Operating expenses
               
Selling, general and administrative
          585,129  
Depreciation and amortization
    50,585       43,421  
Total operating expenses
    635,714       43,421  
                 
                 
Net Operating Loss
  $ (1,113,686 )   $ (43,421 )
 
 
NOTE 4 - INTANGIBLE ASSETS
 
The Company currently owns Franchise Rights to use the Milwaukee Iron Professional Arena Football Team. The Company amortizes the intangibles using the straight-line method over a useful life of 7 years. While the Company has the rights as long as they continue to abide by the rules of the Af2 agreement by paying fees, fines, and assessments on time, management has determined that using a 7 year life for amortization to be the most conservative. The historical cost of the intangible assets was $250,000. Accumulated amortization totaled $43,421 and $79,135 (unaudited) for the years ended September 30, 2008 and September 30, 2009, respectively.
 
 
46

 
NOTE 5 – LINE OF CREDIT
 
The Company’s credit facilities consist of a revolving line of credit of up to $350,000. At the end of the 2009 fiscal year, there was a balance of $150,000 outstanding on the revolving line of credit (the “Revolving Loan”). The Revolving Loan bears interest at varying rates that fluctuate based on the prime rate plus one percentage point, with the rate not falling below six percent. The rate is set at six percent until the lender changes it. The Revolving Loan is due and payable in full on December 28, 2009 and requires monthly interest payments. The Company also has two unused letters of credit of $183,000 outstanding as of September 30, 2009. See Note 8 for more information on the unused letters of credit.
 
NOTE 6 - MEMBERS’ SHARE CAPITAL
 
During the year ended September 30, 2009:
 
Contributed Capital: During the year, various members and other entities contributed a total of $527,000 to the Company to finance costs necessary for the Company to continue operations.
 
NOTE 7 - RELATED PARTY TRANSACTIONS
 
The Company had issued a note payable to a member during the last fiscal year totaling $60,000 as of September 30, 2009. This obligation is due on demand and does not accrue interest.
 
As of September 30, 2009, the Company owed the President of the Company a total of $10,000 for expenses paid on behalf of the company. The obligations are included in the accompanying financial statements as Notes payable - related parties.
 
NOTE 8 – COMMITMENTS AND CONTINGENCIES
 
Letters of Credit: In October and November of 2008, The Company was granted two letters of credit in the amounts of $100,000 and $83,000, respectively. These letters of credit expire in October and November of 2010, subject to automatic renewal unless notified within 45 or 90 days, respectively. Each letter of credit, if used, will accrued interest at the Prime Rate plus one percentage point, with a floor rate of six percent. Interest payments will require monthly interest payments, if used.
 
As of September 30, 2009, the unused letters of credit amounted to $183,000.
 
NOTE 9 – LEGAL MATTERS
 
None
 
NOTE 10 – SUBSEQUENT EVENTS
 
None
 
 
 
 
 
 
47

 
Milwaukee Iron Professional Arena Football
 
Financial Statements
 
Balance Sheet
Three months ended December 31, 2009
 
   
As of
December 31, 2009
 
       
ASSETS
       
Current assets
       
Cash
 
$
1,681
 
Accounts receivable
   
42,350
 
Prepaid expenses
   
18,788
 
         
Total current assets
   
62,819
 
         
Fixed assets
       
Leasehold improvements, net
   
6,657
 
Equipment, football, net
   
40,614
 
Furniture and fixtures, net
   
11,228
 
Playing field, net
   
117,818
 
Franchise acquisition cost, net
   
161,936
 
         
Total fixed assets
   
338,253
 
         
Other Assets
   
 
Investment in Af2 Operating Co.
   
88,252
 
         
Intercompany receivables
       
         
Total other assets
   
88,252
 
         
Total assets
 
$
489,324
 
         
LIABILITIES AND STOCKHOLDERS’ (DEFICIT)
       
         
Current liabilities
       
Accounts payable and accrued liabilities
 
$
391,858
 
Bank overdraft
   
47,963
 
Loans from related parties
   
40,073
 
Short term credit line
   
150,000
 
Accrued interest
   
760
 
Payroll liabilities
   
37,533
 
Deferred revenue
   
92,264
 
         
Total current liabilities
   
723,009
 
         
Long-term liabilities
   
 
Notes payable - related parties
   
70,000
 
         
Intercompany liabilities
   
 
         
Total long-term liabilities
   
70,000
 
         
         
Total liabilities
   
793,009
 
         
Members’ share capital
       
         
Members’ share capital
   
974,500
 
Accumulated deficit
   
(1,315,628
)
         
Total members’ capital (deficit)
   
(341,128
)
         
Total liabilities and members’ (deficit)
 
$
489,324
 

 
48

 
Income Statement
 
   
Three months ended
December 31, 2009
 
         
Revenue
       
Revenues
 
$
49,645
 
Total Revenue
   
49,645
 
         
Cost of Sales
       
Cost of revenues
   
107,363
 
Total cost of revenues
   
107,363
 
         
Gross Profit
   
(57,718
)
         
Operating expenses
       
Selling, general and administrative
   
82,721
 
         
Depreciation and amortization
   
16,068
 
         
Total operating expenses
   
98,807
 
         
Loss from operations
   
(156,524
)
         
Other income (expenses):
       
Interest expense
   
(1,287
)
         
Total other income (expenses)
   
(1,287
)
         
Loss before provision for income taxes
   
(157,811
)
         
Provision for income taxes
       
         
Net loss
 
$
(157,811
)
         
         
Members’ share capital, beginning of period
   
912,000
 
         
Members’ share capital contributions
   
62,500
 
         
Members’ share capital, end of period
 
$
974,500
 

 
 
49

 
Segment Income Statement
 
         
   
Three months ended
December 31, 2009
 
       
Revenue
       
Tickets
   
 
Sponsorship
   
49,300
 
Merchandising
   
345
 
Other
   
 
Total Revenue
   
49,645
 
         
Cost of Sales
       
Football team operations
   
20,488
 
Game operations
   
6,022
 
Sponsorships
   
75,043
 
Tickets
   
5,810
 
Total cost of revenues
   
107,363
 
         
         
Gross Profit
   
(57,718
)
         
Operating expenses
       
Selling, general and administrative
   
82,721
 
Depreciation and amortization
   
16,068
 
Total operating expenses
   
98,807
 
         
         
         
Net Operating Loss
 
$
(156,524
)

 

 

 

 

 
 
 
 
50

 
Cash Flow Statement
 
             
   
Three months ended
December 31, 2009
   
Three months ended
December 31, 2008
 
             
Cash flows from operating activities:
           
Net loss
  $ (157,811 )   $ (254,802 )
Adjustments to reconcile net loss to net cash used by operating activities:
               
Changes in operating assets and liabilities:
               
Depreciation and amortization
    16,086       8,929  
(Increase) decrease in accounts receivable
    (42,325 )     23,854  
(Increase) / decrease in prepaid expenses
    (3,350 )     (1,363 )
Increase / (decrease) in accounts payable & accrued liabilities
    22,833       22,433  
Increase / (decrease) in payroll liabilities
    9,475        
Increase / (decrease) in deferred revenue
    30,944        
                 
Net cash used by operating activities
    (124,149 )     (200,949 )
                 
Cash flows from investing activities:
               
                 
Purchase of fixed assets
          (16,966 )
Franchise acquisition cost
          (70,000 )
Investment in Af2
    (35,715 )      
                 
Net cash used by investing activities
    (35,715 )     (86,966 )
                 
Cash flows from financing activities:
               
Short term credit line
          67,000  
Bank overdraft
    47,963        
Loan from related party
    30,000        
Proceeds from issuance of notes payable - related parties
          40,000  
Issuance of membership shares
    62,500       90,500  
Net cash provided by financing activities
    140,463       197,500  
                 
                 
Net increase in cash
    (19,400 )     (90,415 )
                 
Cash, beginning of period
    21,082       172,446  
                 
Cash, end of period
  $ 1,681     $ 82,031  

 

 
 
 
51

 
MILWAUKEE IRON PROFESSIONAL ARENA FOOTBALL, LLC
 
NOTES TO FINANCIAL STATEMENTS
 
NOTE 1 - HISTORY AND ORGANIZATION OF THE COMPANY
 
Nature of Business: Milwaukee Iron Professional Arena Football, LLC was formed in November of 2006, in the State of Wisconsin, as a limited liability company, originally named Wisconsin Professional Indoor Football, LLC. The Milwaukee Iron are a professional Arena Football team that plays their home games at the Bradley Center, the premier sports and entertainment venue in downtown Milwaukee, Wisconsin, as a member of Arena Football One.
 
These financial statements have been prepared in accordance with generally accepted accounting principles applicable to a going concern, which assumes that the Company will be able to meet its obligations and continue its operations for its next fiscal year.  Realization values may be substantially different from carrying values as shown and these financial statements do not give effect to adjustments that would be necessary to the carrying values and classifications of assets and liabilities should the Company be unable to continue as a going concern.  At December 31, 2009, the Company had not yet achieved profitable operations, has accumulated losses of $1,256,560 since its inception, has a working capital deficiency of $660,190 and expects to incur further losses in the development of its business, all of which casts substantial doubt about the Company’s ability to continue as a going concern.  The Company’s ability to continue as a going concern is dependent upon its ability to generate future profitable operations and/or to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due.  Management has no formal plan in place to address this concern but considers that the Company will be able to obtain additional funds by equity financing and/or related party advances, however there is no assurance of additional funding being available. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or amounts and classification of liabilities that might result from the outcome of this uncertainty.
 
NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
FISCAL YEAR
 
The Company’s fiscal year-end is September 30, 2009.
 
PRINCIPLES OF CONSOLIDATION
 
The consolidated financial statements include the combined accounts of Milwaukee Iron Professional Arena Football, LLC and Wisconsin Professional Arena Football Investment, LLC, a Wisconsin Limited Liability Corporation. All material intercompany transactions and accounts have been eliminated in consolidation.
 
CASH AND CASH EQUIVALENTS
 
Cash and cash equivalents consist of highly liquid investments with maturities of three months or less when purchased.
 
USE OF ESTIMATES
 
The preparation of financial statements in accordance with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
PROPERTY AND EQUIPMENT
 
Depreciation is computed primarily on the straight-line method for financial statements purposes over the following years:
 
Leasehold Improvements
15
Equipment-Football
7
Fixtures & Furniture
5
Playing Field
7
 
 
 
52

 
All assets are booked at historical cost. Management reviews on an annual basis the book value, along with the prospective dismantlement, restoration, and abandonment costs and estimate residual value for the assets, in comparison to the carrying values on the financial statements.
 
IMPAIRMENT AND DISPOSAL OF LONG-LIVED ASSETS
 
The Company evaluates the carrying value of its long-lived assets under the provisions of FASB ASC 360-10-35, “Subsequent Measurement”. This requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted future cash flows estimated to be generated by those assets are less than the assets’ carrying amount. If such assets are impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying value or fair value, less costs to sell. No impairments were recognized during the years ended December 31, 2008 and December 31, 2009.
 
REVENUE RECOGNITION
 
Revenues consist principally of ticket sales, sponsorships, and merchandise sales.
 
All revenues are recognized when the products are sold to a purchaser at a fixed or determinable price, delivery or event has occurred and title has transferred, and collection of the revenue is reasonably assured.
 
INCOME TAXES
 
Income Tax Status—Limited Liability Corporation: The Company has elected under the Internal Revenue Code to be a taxed as a Corporation. In lieu of the members of a Limited Liability Corporation being taxed on their proportionate share of the Company’s taxable income, the corporation will pay income taxes. Therefore, no provision or liability for federal income taxes has been included in the financial statements. The Company incurred net operating losses during all periods presented resulting in a deferred tax asset, which was fully allowed for in a valuation allowance. As a result, the net benefit and expense resulted in no income taxes.
 
MARKETING/ ADVERTISING COSTS
 
Marketing and advertising costs are expensed as incurred.
 
GUARANTEED PAYMENTS TO MEMBERS
 
Guaranteed payments to members that are designed to represent reasonable compensation for services rendered are accounted for as expenses rather than as an allocation of net income. Guaranteed payments that are designed to reflect payment of interest on capital accounts are not accounted for as expenses of the Company. Such payments are considered as part of the allocation of net income. There have been no guaranteed payments to members to date.
 
 
 
 
 
 
 
 
 
 
 
53

 
 NOTE 3 – SEGMENT INFORMATION
 
The following is a detailed profit and loss statement for the operating segments. There were no inter-segment revenues.
 
   
Three months ended
   
Three months ended
 
   
December 31, 2009
   
December 31, 2008
 
Revenue
           
Tickets
    -       98,237  
Sponsorship
    49,300       -  
Merchandising
    345       25  
Other
    -       1,340  
Total Revenue
    49,645       99,602  
                 
Cost of Sales
               
Football team operations
    20,488       17,902  
Game operations
    6,022       31,653  
Sponsorships
    75,043       12,127  
Tickets
    5,810       9,704  
Total cost of revenues
    107,363       71,387  
                 
Gross Profit
    (57,718 )     28,216  
                 
Operating expenses
               
Selling, general and administrative
    82,721       274,089  
Depreciation and amortization
    16,086       8,929  
Total operating expenses
    98,807       283,018  
                 
                 
Net Operating Loss
  $ (156,524 )   $ (254,802 )
 
 
NOTE 4 - INTANGIBLE ASSETS
 
The Company currently owns Franchise Rights to use the Milwaukee Iron Professional Arena Football Team. The Company amortizes the intangibles using the straight-line method over a useful life of 7 years. While the Company has the rights as long as they continue to abide by the rules of the Af2 agreement by paying fees, fines, and assessments on time, management has determined that using a 7 year life for amortization to be the most conservative. The historical cost of the intangible assets was $250,000. Accumulated amortization totaled $52,349 and $88,064 (unaudited) for the periods ended December 31, 2008 and December 31, 2009, respectively.
 
NOTE 5 – LINE OF CREDIT
 
The Company’s credit facilities consist of a revolving line of credit of up to $350,000. At the end of the 2009 fiscal year, there was a balance of $150,000 outstanding on the revolving line of credit (the “Revolving Loan”). The Revolving Loan bears interest at varying rates that fluctuate based on the prime rate plus one percentage point, with the rate not falling below six percent. The rate is set at six percent until the lender changes it. The Revolving Loan is due and payable in full on December 28, 2009 and requires monthly interest payments. The Company also has two unused letters of credit of $183,000 outstanding as of December 31, 2009. See Note 8 for more information on the unused letters of credit.
 
 
54

 
 NOTE 6 - MEMBERS’ SHARE CAPITAL During the year ended December 31, 2009:
 
Contributed Capital: During the quarter, various members and other entities contributed a total of $62,500 to the Company to finance costs necessary for the Company to continue operations.
 
NOTE 7 - RELATED PARTY TRANSACTIONS
 
The Company had issued a note payable to a member during the last fiscal year. The total due as of December 31, 2009 was $30,000. This obligation is due on demand and does not accrue interest.
 
As of December 31, 2009, the Company owed another member a total of $10,614 for expenses paid on behalf of the company.
 
Both of these obligations are included in the accompanying financial statements as Loans from related parties.
 
NOTE 8 – COMMITMENTS AND CONTINGENCIES
 
Letters of Credit: In October and November of 2008, The Company was granted two letters of credit in the amounts of $100,000 and $83,000, respectively. These letters of credit expire in October and November of 2010, subject to automatic renewal unless notified within 45 or 90 days, respectively. Each letter of credit, if used, will accrued interest at the Prime Rate plus one percentage point, with a floor rate of six percent. Interest payments will require monthly interest payments, if used.
 
As of December 31, 2009, the unused letters of credit amounted to $183,000.
 
NOTE 9 – LEASE COMMITMENTS
 
The Company currently has an operating lease agreement with the Center where the team plays its home games. The agreement has terms for a base fee of $8,500 per game (the “Base Fee”) plus and additional fee of $2,500 for each game in which attendance is equal to or greater than 2,500, but less that 5,000 attendees or $5,000 for each game in which attendance is equal to or greater than 5,000 attendees. Additionally, beginning January 1, 2010, the Company will pay an additional fee of $2,000 per game for which the Center must remove or install a curtain system in connection with a team home game. Payments are made to the Center on a per game basis as a deduction by the Center of any game revenue.
 
The following is a schedule by years of future minimum lease fees required under the operating lease agreement:
 
Year ending September 30,
 
Amount
 
       
2010
  $ 88,000  
2011
    88,000  
 
The Company paid $0 and $106,700 in fees according to the operating lease agreement in fiscal years 2010 and 2009, respectively.
 
NOTE 10 – LEGAL MATTERS
 
None
 
NOTE 11 – SUBSEQUENT EVENTS
 
None
 
 
55