-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, HH41Xi530sFfWVk3/Kjp3tGXad467JrtIp5rQnHyipB+KwVM9jq4omhGulOHu3jA 7phUN90EPGSMlVLK9obOjg== 0001169232-07-002234.txt : 20070509 0001169232-07-002234.hdr.sgml : 20070509 20070509170136 ACCESSION NUMBER: 0001169232-07-002234 CONFORMED SUBMISSION TYPE: 10QSB PUBLIC DOCUMENT COUNT: 5 CONFORMED PERIOD OF REPORT: 20070331 FILED AS OF DATE: 20070509 DATE AS OF CHANGE: 20070509 FILER: COMPANY DATA: COMPANY CONFORMED NAME: DAG MEDIA INC CENTRAL INDEX KEY: 0001080340 STANDARD INDUSTRIAL CLASSIFICATION: MISCELLANEOUS PUBLISHING [2741] IRS NUMBER: 113474831 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10QSB SEC ACT: 1934 Act SEC FILE NUMBER: 000-25991 FILM NUMBER: 07833274 BUSINESS ADDRESS: STREET 1: 125 QUEENS BLVD STE 14 CITY: KEW GARDENS STATE: NY ZIP: 11415 MAIL ADDRESS: STREET 1: 125 QUEENS BLVD STE 14 CITY: KEW GARDENS STATE: NY ZIP: 11415 10QSB 1 d71868_10qsb.htm QUARTERLY REPORT



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-QSB

 

 

x Quarterly Report pursuant to section 13 or 15(d) of the Securities Exchange Act of 1934 For the Quarterly Period Ended March 31, 2007

 

 

o Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from     to

Commission File Number 000-25991

DAG MEDIA, INC.

(Exact name of small business issuer as specified in its charter)

 

 

New York

11-3474831

(State or other jurisdiction of
incorporation or organization)

(I.R.S. Employer
Identification Number)

 

 

192 Lexington Avenue
New York, NY

10016

(Address of principal executive offices)

(Zip Code)

(212) 489-6800
(Issuer’s telephone number, including area code)

          Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes x     No o

          Check whether the issuer (1) is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes o     No x

State the number of shares outstanding of each of the issuer’s classes of common stock, as of May 9, 2007:

 

 

Class

Number of Shares



Common Stock, $.001 par value

3,236,460

          Transitional Small Business Disclosure Format                     Yes o     No x




DAG MEDIA, INC.
TABLE OF CONTENTS

 

 

 

 

 

 

Page
Number

 

 


Part I

FINANCIAL INFORMATION

 

 

 

Item 1.

Consolidated Financial Statements (unaudited)

 

 

 

 

 

 

 

Consolidated Balance Sheet as of March 31, 2007

3

 

 

 

 

 

 

Consolidated Statements of Operations for the Three Month Periods Ended March 31, 2007 and 2006

4

 

 

 

 

 

 

Consolidated Statements of Cash Flows for the Three Month Periods Ended March 31, 2007 and 2006

5

 

 

 

 

 

 

Notes to Consolidated Financial Statements

6

 

 

 

 

 

Item 2.

Management’s Discussion and Analysis or Plan of Operation

11

 

 

 

 

 

Item 3.

Controls and Procedures

15

 

 

 

 

 

Part II

OTHER INFORMATION

 

 

 

 

 

 

Item 1.

Legal Proceeding

17

 

 

 

 

 

Item 6.

Exhibits

18

 

 

 

 

 

SIGNATURES

 

19

 

 

 

 

 

EXHIBITS

 

E-1

 

(i)



PART I.          FINANCIAL INFORMATION

ITEM 1.          CONSOLIDATED FINANCIAL STATEMENTS

2



DAG MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEET
(unaudited)

 

 

 

 

 

 

 

March 31, 2007

 

 

 


 

Assets

 

 

 

Current assets:

 

 

 

 

Cash and cash equivalents

 

$

3,468,093

 

Marketable securities

 

 

2,281,206

 

Short term investment – insurance annuity contract – at fair value

 

 

1,124,607

 

 

 



 

Total cash and cash equivalents, marketable securities and short term investment

 

 

6,873,906

 

 

 

 

 

 

Trade accounts receivable

 

 

3,253

 

Due from purchaser- current portion

 

 

350,548

 

Other current assets

 

 

26,602

 

 

 



 

Total current assets

 

 

7,254,309

 

 

 

 

 

 

Property and equipment, net

 

 

15,361

 

Goodwill and other intangible assets, net

 

 

449,057

 

Capitalized web development costs, net

 

 

111,023

 

Due from purchaser- non current portion

 

 

24,306

 

Other assets

 

 

142,515

 

 

 



 

Total assets

 

$

7,996,571

 

 

 



 

 

 

 

 

 

Liabilities and Shareholders’ Equity

 

 

 

 

Current liabilities:

 

 

 

 

Accounts payable and accrued expenses

 

$

131,623

 

Promissory note

 

 

50,000

 

Income tax payable

 

 

336,917

 

Deferred gain from the sale of Jewish Directories

 

 

291,668

 

 

 



 

Total current liabilities

 

 

810,208

 

Long term liabilities:

 

 

 

 

Line of credit

 

 

54,506

 

Deferred tax liability

 

 

61,290

 

 

 



 

Total liabilities

 

 

926,004

 

 

 

 

 

 

Commitments and contingencies

 

 

 

 

 

 

 

 

 

Minority Interest

 

 

60,148

 

 

 

 

 

 

Shareholders’ equity:

 

 

 

 

Preferred shares - $.01 par value; 5,000,000 shares authorized; no shares issued

 

 

 

Common shares - - $.001 par value; 25,000,000 authorized; 3,305,190 issued and 3,236,460 outstanding

 

 

3,305

 

 

 

 

 

 

Additional paid-in capital

 

 

9,052,997

 

Treasury stock, at cost- 68,730 shares

 

 

(231,113

)

Accumulated other comprehensive loss

 

 

(67,316

)

Accumulated deficit

 

 

(1,747,454

)

 

 



 

Total shareholders’ equity

 

 

7,010,419

 

 

 



 

Total liabilities and shareholders’ equity

 

$

7,996,571

 

 

 



 

The accompanying notes are an integral part of these consolidated financial statements.

3



DAG MEDIA, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
(unaudited)

 

 

 

 

 

 

 

 

 

 

Three Months Ended March 31,

 

 

 


 

 

 

2007

 

2006

 

 

 


 


 

Net Sales

 

$

25,024

 

$

 

Cost of goods sold

 

 

18,013

 

 

 

 

 



 



 

Gross profit

 

 

7,011

 

 

 

 

 



 

 

 

 

 

 

 

 

 

 

 

 

Operating costs and expenses:

 

 

 

 

 

 

 

Selling expenses

 

 

4,833

 

 

 

Web development expenses

 

 

12,336

 

 

 

Marketing expenses

 

 

3,189

 

 

 

General and administrative expenses

 

 

229,022

 

 

206,833

 

 

 



 



 

 

 

 

 

 

 

 

 

Total operating costs and expenses

 

 

(249,380

)

 

(206,833

)

 

 

 

 

 

 

 

 

Loss from operations

 

 

(242,369

)

 

(206,833

)

 

 



 



 

Other income (expenses)

 

 

24,807

 

 

(42,629

)

 

 



 



 

Loss from continuing operations before provision for income taxes and minority interest

 

 

(217,562

)

 

(249,462

)

Income tax benefit

 

 

6,310

 

 

 

 

 



 



 

(Loss) from continuing operations before minority interest

 

 

(211,252

)

 

(249,462

)

Minority interest

 

 

6,576

 

 

 

 

 



 



 

(Loss) from continuing operations

 

 

(204,676

)

 

(249,462

)

 

 

 

 

 

 

 

 

Discontinued Operations:

 

 

 

 

 

 

 

Gain (loss) on the sale of discontinued operations

 

 

48,611

 

 

(158,585

)

Gain from discontinued operations

 

 

 

 

38,844

 

 

 



 



 

Income (Loss) from discontinued operations

 

 

48,611

 

 

(119,741

)

 

 



 



 

 

 

 

 

 

 

 

 

Net loss

 

$

(156,065

)

$

(369,203

)

 

 



 



 

 

 

 

 

 

 

 

 

Basic and Diluted net income (loss) per common share outstanding:

 

 

 

 

 

 

 

Continuing operations

 

$

(0.06

)

$

(0.08

)

Discontinued operations

 

$

0.01

 

$

(0.04

)

 

 



 



 

Net loss per common share

 

$

(0.05

)

$

(0.12

)

 

 



 



 

 

 

 

 

 

 

 

 

Weighted average number of common shares outstanding

 

 

 

 

 

 

 

—Basic and Diluted

 

 

3,236,460

 

 

3,142,460

 

 

 



 



 

The accompanying notes are an integral part of these consolidated financial statements.

4



DAG MEDIA, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)

 

 

 

 

 

 

 

 

 

 

Three Months ended March 31,

 

 

 

 

 

 

 

2007

 

2006

 

 

 


 


 

Cash flows from operating activities:

 

 

 

 

 

 

 

Net loss

 

$

(156,065

)

$

(369,203

)

Adjustments to reconcile net loss to net cash used in operating activities:

 

 

 

 

 

 

 

Gain on the sale of DAG Jewish Directories

 

 

(48,611

)

 

Depreciation and amortization

 

 

18,871

 

 

3,714

 

Deferred tax

 

 

(6,310

)

 

Amortization of deferred compensation and non cash compensation

 

 

29,688

 

 

43,580

 

Minority Interest

 

 

(6,576

)

 

Realized loss on sale of marketable securities

 

 

26,826

 

 

64,473

 

Changes in operating assets and liabilities:

 

 

 

 

 

 

 

Accounts receivable

 

 

2,869

 

 

 

Other current assets

 

 

11,989

 

 

(4,200

)

Other assets

 

 

 

 

(13,138

)

Income tax payable

 

 

(4,764

)

 

 

Accounts payable and accrued expenses

 

 

(132,358

)

 

17,025

 

Assets and Liabilities of discontinued operations

 

 

 

 

116,386

 

 

 



 



 

Net cash used in operating activities

 

 

(264,441

)

 

(141,363

)

 

 



 



 

 

 

 

 

 

 

 

 

Cash flows from investing activities:

 

 

 

 

 

 

 

Proceeds from sale of marketable securities

 

 

248,115

 

 

2,420,000

 

Investment in convertible loan

 

 

 

 

(25,000

)

Investment in marketable securities

 

 

(236,991

)

 

(2,824,379

)

Cash received on sale of Jewish Directories

 

 

90,473

 

 

 

 

 



 



 

Net cash provided by (used in) investing activities

 

 

101,597

 

 

(429,379

)

 

 



 



 

 

 

 

 

 

 

 

 

Cash flows from financing activities:

 

 

 

 

 

 

 

Dividend paid ($0.4 per share)

 

 

 

 

(314,246

)

 

 



 



 

Net cash used in financing activities

 

 

 

 

(314,246

)

 

 



 



 

 

 

 

 

 

 

 

 

Net decrease in cash and cash equivalents

 

 

(162,844

)

 

(884,988

)

Cash and cash equivalents, beginning of period

 

 

3,630,937

 

 

4,210,427

 

 

 






 

Cash and cash equivalents, end of period

 

$

3,468,093

 

$

3,325,439

 

 

 



 



 

 

 

 

 

 

 

 

 

Supplemental Cash Flow Information:

 

 

 

 

 

 

 

Taxes paid during the period

 

$

4,764

 

$

5,844

 

 

 



 



 

Capitalized software acquired through issuance of stock

 

$

 

$

29,388

 

 

 



 



 

The accompanying notes are an integral part of these consolidated financial statements.

5



DAG MEDIA, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
MARCH 31, 2007

 

 

1.

THE COMPANY

          The accompanying unaudited consolidated financial statements of DAG Media, Inc. ( referred to herein as “DAG” “we”, “us” “our” or the “company”) included have been prepared by us in accordance with U.S. generally accepted accounting principles for interim financial information and with instructions to Form 10-QSB. Accordingly, they do not include all of the information and footnotes required by U.S. generally accepted accounting principles for complete financial statements. However, in the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The accompanying unaudited consolidated financial statements should be read in conjunction with our audited consolidated financial statements for the year ended December 31, 2006 and the notes thereto included in our 10-KSB. Results of consolidated operations for the interim period are not necessarily indicative of the operating results to be attained in the entire fiscal year. All material intercompany accounts and transactions have been eliminated.

          The preparation of consolidated financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual amounts could differ from those estimates.

          As a result of our recent acquisition of 80% of the outstanding common stock of Shopila Corporation, referred to herein as Shopila, a Delaware corporation, and the formation of our subsidiary DAG Interactive, Inc. in 2005, we currently own a majority interest in these two subsidiaries.

          We recognize revenue when persuasive evidence of an arrangement exists, services have been rendered, the fee is fixed or determinable and collectibility of the selling price is reasonably assured. Subscription revenues are recognized, as earned, over the subscription period.

          Marketable securities are reported at fair value and are classified as available-for-sale. Unrealized gains and losses from those securities are reported as a separate component of shareholders’ equity, net of the related tax effect. Realized gains and losses are determined on a specific identification basis. None of the assets classified as marketable securities constitute investments in debt securities.

6



 

 

2.

RECENT TECHNICAL ACCOUNTING PRONOUNCEMENTS

          In September 2006, the Financial Accounting Standards Board (“FASB”) issued FASB Statement No. 157, Fair Value Measurements, which defines fair value, establishes a framework for measuring fair value under GAAP, and expands disclosures about fair value measurements. FASB Statement No. 157 applies to other accounting pronouncements that require or permit fair value measurements. The new guidance is effective for financial statements issued for fiscal years beginning after November 15, 2007, and for interim periods within those fiscal years. We are currently evaluating the potential impact, if any, of the adoption of FASB Statement No. 157 on our consolidated financial position, results of operations and cash flows.

          Effective January 1, 2007, we adopted Financial Accounting Standards Board (“FASB”) Interpretation No. 48 (“FIN No. 48”), ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES (FIN 48). FIN 48 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with SFAS Statement No. 109, ACCOUNTING FOR INCOME TAXES. FIN 48 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. See Note 5 for additional information regarding income taxes. There were no adjustments required upon adoption of FIN 48.

          Management does not believe that any other recently issued, but not yet effected, accounting standards if currently adopted would have a material effect on the company’s financials statements.

 

 

3.

EARNINGS PER SHARE OF COMMON STOCK

          We have applied SFAS No. 128, “Earnings Per Share” in its calculation and presentation of earnings per share - “basic” and “diluted”. Basic earnings per share are computed by dividing income available to common shareholders (the numerator) by the weighted average number of common shares (the denominator) for the period. The computation of diluted earnings per share is similar to basic earnings per share, except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potentially dilutive common shares had been issued. For the three month periods ended March 31, 2007 and March 31, 2006, potential dilutive common shares have not been included in the calculation of diluted earnings per share since the effect would be anti-dilutive for all periods presented.

7



          The numerator in calculating both basic and diluted earnings per common share for each period is the reported net income. The denominator is based on the following weighted average number of common shares:

 

 

 

 

 

 

 

 

Three Months Ended
March 31,

 

 

 

2007

 

2006

 







Basic

 

3,236,460

 

3,142,460

 

Incremental shares for assumed conversion of options

 

 

 







Diluted

 

3,236,460

 

3,142,460

 







          603,000 and 596,000 stock options were not included in the diluted earnings per share calculation for the three month period ended March 31, 2007 and March 31, 2006, respectively, as their effect would have been anti-dilutive.

 

 

4.

STOCK – BASED COMPENSATION

          Effective January 1, 2006, the company adopted Statement of Financial Accounting Standards No. 123 (revised 2004), “Share-Based Payment”, (“SFAS 123(R)”) which establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. A key provision of this statement is the requirement of a public entity to measure the cost of employee services received in exchange for an award of equity instruments (including stock options) based on the grant-date fair value of the award. The cost is recognized over the period during which an employee is required to provide service in exchange for the award (i.e., the requisite service period or vesting period). FAS 123(R) supersedes the company’s previous accounting under Accounting Principles Board (“APB”) Opinion No. 25 “Accounting for Stock Issued to Employees” for periods beginning fiscal 2006. We account for equity instruments issued to non employees in accordance with the provisions of SFAS No. 123 and Emerging Issues Task Force (“EITF”) Issue No. 96-18, “Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction With Selling, or in Conjunction With Selling Goods or Services”. All transactions with non employees, in which goods or services are the consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.

          We adopted SFAS 123(R) using the modified prospective transition method, under this transition method, compensation cost in 2007 and 2006 includes cost for options granted prior to but not vested as of December 31, 2005, and vested in 2007 and 2006. Therefore results for prior periods have not been restated. Share based compensation expense recognized under SFAS 123(R) for the three months ended March 31, 2007 were $29,688 and share based compensation expense recognized under SFAS 123(R) for the three months ended March 31, 2006 were $33,448.

8



          The exercise price of options granted under our stock option plan may not be less than the fair market value on the date of grant. The options may vest over a period not to exceed ten years. Stock options under our stock option plan may be awarded to officers, key-employees, consultants and non-employee directors of the Company. Under our stock option plan, every non-employee director of the Company is granted 7,000 options upon first taking office, and then 7,000 upon each additional year in office. The objectives of our stock option plan include attracting and retaining key personnel, providing for additional performance incentives and promoting the success of the Company by increasing the efforts of such officers, employees, consultants and directors. Our stock option plan is the only plan that the Company has adopted with stock options available for grant.

          The fair value of each option is estimated on the date of grant using Black-Scholes option-pricing model with the following weighted-average share assumptions used for grants in 2007 and 2006, respectively: (1) expected life of 5 years; (2) $0.40 cents per share annual dividends yield; (3) expected volatility 70%; (4) risk free interest rate of 4.4% to 5%.

The following summarizes stock option activity for 2007:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shares

 

Weighted
Average
Exercise
Price

 

Weighted
Average
Remaining
Contractual
Term (in
years)

 

Aggregate
Intrinsic
Value

 

 

 


 


 


 


 

Outstanding at December 31, 2006

 

 

578,000

 

$

2.68

 

 

 

 

 

 

 

 

 



 



 

 

 

 

 

 

 

Granted

 

 

75,000

 

 

1.68

 

 

 

 

 

 

 

Exercised

 

 

 

 

 

 

 

 

 

 

 

Forfeited

 

 

(50,000

)

 

1.41

 

 

 

 

 

 

 

Outstanding at March 31, 2007

 

 

603,000

 

$

2.66

 

 

3.21

 

$

762,586

 

 

 



 



 



 



 

Vested and exercisable at March 31, 2007

 

 

448,467

 

$

2.86

 

 

2.86

 

$

579,466

 

 

 



 



 



 



 

The weighted-average fair value of each option granted during the three month periods ended March 31, 2007 and 2006, estimated as of the grant date using the Black-Scholes option valuation model, was $0.92 per option and $1.13 per option, respectively

9



 

 

5.

INCOME TAXES

          Effective January 1, 2007, the Company adopted Financial Accounting Standards Board Interpretation No. 48, ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES (“FIN 48”). FIN 48 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with SFAS Statement No. 109, ACCOUNTING FOR INCOME TAXES. FIN 48 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition.

          As of December 31, 2006, the Company had income tax payable of $342,000. The Company did not record any cumulative effect adjustment to retained earnings as a result of adopting FIN No. 48.

          The Company continues to reflect interest and penalties, if any, in its income tax liability. As of March 31, 2007, the Company had $90,000 of accrued interest and $160,000 of accrued penalties included in the $342,000 of income tax payable.

          The Company is no longer subject to U.S. federal and state and local income tax examinations by tax authorities for years prior to 2003, as these tax years are closed.

10



 

 

Item 2.

MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

          The following discussion and analysis of our result of operations should be read in conjunction with our unaudited consolidated financial statements and notes thereto included in this Quarterly Report on form 10-QSB. The discussion and analysis contains forward-looking statements based on current expectations that involve risks and uncertainties. Actual results and the timing of certain events may differ significantly from those projected in such forward-looking statements.

          DAG through its subsidiaries provides solutions to the online yellow pages industry and to local search, lead generation mechanism as well as e-commerce web site.

On December 5, 2005, following the execution of a web-site development and services agreement signed between us, and Ocean-7 Development, Inc., a company experienced in Internet and software development, we announced the formation of DAG Interactive, a subsidiary of DAG Media, Inc., through which we operate our new Internet business, nextyellow.com. The objective of DAG Interactive is to introduce our unique and innovative software solution to the online Yellow Pages industry. DAG Interactive’s new business, nextyellow.com, utilizes a new, patent pending application which facilitates highly accurate and instant automated matching between consumers’ needs and businesses’ capabilities. To utilize this application, a customer visits our website and describes, as necessary, a certain need that the customer has for goods or services. Upon completing this description, our application characterizes the consumers’ requests by geographic location as well as by a DAG Interactive-developed category index and ultimately locates businesses or vendors which provide the sought after services or goods. Our application then automatically matches those businesses or vendors with the customer’s request. Upon completing the match, an automated message is sent from our system to those matching businesses or vendors who are ultimately responsible for following up on the lead and contacting the customer. In simplistic terms, businesses, service providers and retailers register and receive leads for prospective customers in their geographic coverage area and categories for a monthly fee and generate business in response to inquiries submitted by customers who visit our website.

          The application, which covers the typical Yellow Pages index and more, transforms the old-fashioned “Let your fingers do the walking” way of thinking into a new paradigm: “Let the business do the walking” (a trademark of DAG Interactive), where businesses contact customers in response to customers’ inquiries.

          On October 11, 2006, we entered into a stock agreement with Mr. Guy Mushkat, the founder and Chief Executive Officer of Shopila. Pursuant to the terms of the stock agreement, we purchased 80% of the issued and outstanding common shares of Shopila from him, in consideration for $100,000 in cash, the issuance of 50,000 restricted shares of our common stock, and an option to purchase 50,000 shares of our common stock under our stock option plan with an exercise price equal to the fair market value at the date of grant, and such options vesting annually in three equal consecutive installments, commencing October 11, 2007. The option to purchase 50,000 shares of our Common Stock under our stock option plan was accounted for under EITF 95-08 “Accounting for Contingent Consideration Paid to the Shareholders of an Acquired Enterprise in a Purchase Business Combination.” No expenses were associated with this option due to the fact that this option was forfeited during January 2007.

          In addition, as further provided by the stock agreement, we agreed to replace Mr. Guy Mushkat’s personal guaranties to Shopila’s liabilities up to, but not to exceed $90,000. In

11



addition, the company paid $7,500 in acquisition costs. Accordingly, the purchase price was approximately $318,000 which includes liabilities assumed.

          We are still seeking to acquire a new potentially larger and more profitable business, more suitable for operation in a publicly traded company that is synergistic with nextyellow.com. However, we cannot assure you that we will acquire a business in this sector and we may use our available cash for other viable acquisitions. We believe that the sale of our Jewish directories business, the continued operation of nextyellow.com, the Shopila acquisition, and any potential acquisition of a new business more suitable for operation in a public company are the best ways to enhance shareholder value and optimize asset growth.

Results of Operations

Three Months Ended March 31, 2007 Compared to Three Months Ended March 31, 2006

Net Sales

          Net sales for the three month period ended March 31, 2007 were $25,024. Net sales for the three month period ended March 31, 2006 were $0. Net sales in the amount of $23,662 represent sales made through Shopila’s market places. Through Shopila, we currently sell a broad range of products across three main categories which are as follows: electronics, beddings and jewelry. We sell directly through our website Shopila.com and via major marketplaces like Amazon.com and eBay.com. Subscription revenues of $1,362 were attributable to nextyellow.com operations for selling subscriptions.

Costs of goods sold

          Costs of goods sold for the three month period ended March 31, 2007 were $18,013 compared to $0 for the same period in 2006. Cost of goods sold includes the purchase price of consumer products sold by us including shipping costs and handling fees.

Selling expenses

          Selling expenses for the three month period ended March 31, 2007 were $4,833 compared to $0 for the same period in 2006. Selling expenses includes market place fees which can vary between market places and on the product being sold.

Web Development costs

          Web development costs for the three month period ended March 31, 2007 were $12,336 compared to $0 for the same period in 2006. These costs are attributable to amortization of nextyellow.com web development expenses.

Marketing Expenses

          Marketing expenses for the three month period ended March 31, 2007 were $3,189 compared to $0 for the same period in 2006. This increase is primarily attributable to the operation of nextyellow.com and Shopila. We expect marketing expenses to increase as a result of the growth related to the operation of nextyellow.com and Shopila.

12



General and administrative costs

          General and administrative expenses for the three month period ended March 31, 2007 were $229,022 compared to $206,833 for the three month period ended March 31, 2006, representing an increase of $22,189, or 10.7%. This increase is primarily attributable to an increase in payroll expenses of approximately $35,000 due to the acquisition of Shopila, an increase in insurance expenses of approximately $6,000, offset by a decrease in shared based compensation expenses and professional fees. We expect general and administrative expenses to increase as a result of the growth related to the operations of nextyellow.com and Shopila, and as a result of ongoing expenses related to reporting obligations and compliance, such as those mandated by the Sarbanes-Oxley Act and NASDAQ requirements.

Other income (expenses)

          For the three month period ended March 31, 2007 we had other income, net in the amount of $24,807 which consisted mainly of dividends, interest and realized losses as compared to other expenses, net of $42,629 for the three month period ended March 31, 2006. The increase in other income, net is primarily attributable to realized losses on marketable securities in 2007 in the amount of approximately $27,000, as compared to realized losses on marketable securities in 2006 in the amount of approximately $64,000.

Discontinued operations

          On April 20, 2006, we completed the sale of The Jewish Israeli Yellow Pages and The Jewish Master Guide (also known as the Kosher Yellow Pages, referred to herein as the Jewish directory business, to DAG-Jewish Directories, Inc., a buying entity that was established by a group of sales agencies’ owners and a few of our employees. For the three month period ended March 31, 2007 we had other income in the amount of $48,611 which represent two payments in the amount of $24,306 each from the sale of the directories, compared to a loss on the sale of the Jewish directories business amounting to $158,585 for the three month ended March 31, 2006 which includes legal, accounting, printing fees and other professional fees.

Liquidity and Capital Resources

          At March 31, 2007, we had cash and cash equivalents, marketable securities and short terms investments of approximately $6,874,000 and working capital of approximately $6,444,000 as compared to cash and cash equivalents, marketable securities and short terms investments of approximately $7,014,000 and working capital of approximately $6,529,000 at December 31, 2006. The decrease in cash and cash equivalents and marketable securities primarily reflects the increase in loss from operations offset by increase in the market value of marketable securities and cash received on sale of Jewish directories business. The decrease in working capital is primarily attributable to the operating losses recognized during the quarter ended March 31, 2007.

13



          Net cash used in operating activities was approximately $264,000 for the three months ended March 31, 2007, as compared to approximately $141,000 for the period ended March 31, 2006. The decrease in net cash used in operating activities primarily reflects the sale of the Jewish directories business and the decrease in account payable and accrued expenses.

          Net cash provided by investing activities was approximately $102,000 for the three months ended March 31, 2007 compared to approximately $429,000 of cash used in operating activities for the period ended March 31, 2006. The increase in net cash provided by investing activities was primarily the result of our sales of marketable securities and cash received from sale of the Jewish directories business offset by acquisition of Shopila.

          Net cash used in financing activities for the three months ended March 31, 2007 was approximately $0, as compared to approximately $314,000 for the period ended March 31, 2006. This decrease in net cash used in financing activities reflects dividend payments of approximately $314,000 in 2006.

          We have not entered into any off-balance sheet transactions, arrangements or other relationships with unconsolidated entities or other persons that are likely to affect liquidity or the availability of or requirements for capital resources.

          We anticipate that our current cash balances together with our cash flows from operations will be sufficient to fund the maintenance of our web sites as well as increases in our marketing and promotional activities for the next 12 months. However, we expect our working capital requirements to increase over the next 12 months as we continue to strive for growth.

Changes to Critical Accounting Policies and Estimates

          Effective January 1, 2007, we adopted Financial Accounting Standards Board (“FASB”) Interpretation No. 48 (“FIN No. 48”), ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES (FIN 48). FIN 48 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with SFAS Statement No. 109, ACCOUNTING FOR INCOME TAXES. FIN 48 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. See Note 5 for additional information regarding income taxes.

          Our critical accounting polices and estimates are set forth in our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2006.

14



Forward Looking Statements

          This report contains forward-looking statements within the meaning section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements are typically identified by the words “believe”, “expect”, “intend”, “estimate” and similar expressions. Those statements appear in a number of places in this report and include statements regarding our intent, belief or current expectations or those of our directors or officers with respect to, among other things, trends affecting our financial conditions and results of operations and our business and growth strategies. These forward-looking statements are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those projected, expressed or implied in the forward-looking statements as a result of various factors (such factors are referred to herein as “Cautionary Statements”), including but not limited to the following: (i) the successful integration of new businesses that we have acquired or may acquire; (ii) the successful consummation of the sale of our directories business; (iii) the success of our new business strategy; (iv) our limited operating history; (v) potential fluctuations in our quarterly operating results; (vi) challenges facing us relating to our growth; and (vii) our dependence on a limited number of suppliers. The accompanying information contained in this report, including the information set forth under “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, identifies important factors that could cause such differences. These forward-looking statements speak only as of the date of this report, and we caution potential investors not to place undue reliance on such statements. We undertake no obligation to update or revise any forward-looking statements. All subsequent written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the Cautionary Statements.

 

 

Item 3.

CONTROL AND PROCEDURES

          Our management, with the participation of our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of March 31, 2007.

          In connection with its audit of, and in the issuance of its report on our financial statements for the year ended December 31, 2006, Amper, Politziner & Mattia, P.C., included in their report to our Audit Committee of our Board of Directors a communication that identified certain items that it considers to be material weakness in the effectiveness of our internal controls pursuant to standards established by the Public Company Accounting Oversight Board. A “material weakness” is a reportable condition in which the design or operation of one or more of the specific control components has a defect or defects that could have a material adverse effect on an organization’s ability to record, process, summarize and report financial data in the financial statements in a timely manner.

          This material weakness relates to our current lack of technical expertise necessary to prepare, report and disclose our tax position in our financial statements, which may restrict our ability to gather, analyze and report information relative to our tax related financial statements assertions in a timely matter, including insufficient documentation.

          Based on this evaluation of our internal controls, for the reason discussed below, our chief executive officer and chief financial officer have concluded that our disclosure controls were (1) not effective in design to ensure that material information relating to us is made known to our chief executive officer and chief financial officer by others within our organization, as appropriate to allow timely decisions regarding required disclosures, and (2) not effective to ensure that information required to be disclosed by us in our reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms.

15



          We are in the process of remediating this material weakness, which relate to our ability to prepare report and disclose our tax position in our financial statements. In April 2007, we hired an accounting firm to assist us in our tax preparation and analysis. We believe this remediation effort has enhanced our ability to report our tax position in our financial statements and that the aforementioned material weakness has been remediated as of the date that this report was filed. However, we believe that the tax liability in our financial statements is reasonable in all material respects. While our remediation of this material weakness is a very high priority for our management and our Audit Committee, we cannot assure you that our independent registered public accounting firm will agree with our management’s assessment that we have remediated it or that we will not encounter further instances of breakdowns in our internal control over financial reporting or disclosure controls and procedures.

          Other than what was discussed above, no other change in our internal controls over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) occurred during the three months ended March 31, 2007 that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.

16



PART II-OTHER INFORMATION

 

 

Item 1.

Legal Proceedings.

          On February 24, 2004 the Jewish Sephardic Yellow Pages Ltd. (the “Plaintiff”) filed a claim against us in the U.S. District Court for the Eastern District of New York, challenging our ownership of our federally registered trademark “Kosher Yellow Pages” and seeking declaratory judgment, injunctive relief and compensatory and punitive monetary damages against us in connection with our use of the trademark. We filed an answer on April 7, 2004 vigorously denying plaintiff’s claims and asserting that there is no basis for liability. We have also asserted a counterclaim and third party complaint against Plaintiff and the Plaintiff’s owner in which we seek a declaratory judgment that we are the rightful owner of the mark “the Kosher Yellow Pages”, and seeking injunctive relief, compensatory and punitive monetary damages and other relief against the continuing, unauthorized use of our trademark by the Plaintiff. On April 5, 2005, we filed a motion for summary judgment. On March 19, 2007 the Court granted our motion for summary judgment and dismissed Plaintiff’s federal trademark infringement claim.

          In January 2001, Flexible Business Systems, Inc. commenced an action against DAG Media, Inc. and Dapey Assaf, Ltd., in the Supreme Court of the State of New York, County of Suffolk for breach of contract, seeking compensation for unpaid invoices pursuant to a written agreement for computer software. We defended the complaint claiming there was no valid contract between the parties as the software program did not comport to our needs. Following a trial, on January 26, 2006, we received a Notice of Entry, finding in favor of Flexible Business Systems and awarding them the sum of $38,553 plus interest from January 19, 2001. We filed a Notice of Appeal from the Notice of Entry, and we intend to appeal the decision. In April 2006, while the appeal is pending, plaintiff levied our bank account for the sum of $58,926, which sum was ultimately drawn from our bank account in satisfaction of the judgment. Depending upon the outcome of the appeal, this amount is to be paid to us by the purchasers and therefore is showing on the balance sheet as due from purchasers.

          In 2004, Neopost Leasing, Inc. commenced a collection action against Black Book Photography, Inc. (“BBP”), a former subsidiary of DAG Media, in the Civil Court of the State of New York, County of Queens, to recover $15,987 on an equipment lease for a certain postage meter or similar equipment sold to Brandera.com (USA) Inc., which in turn sold certain assents to BBP. The equipment was apparently in the office in Manhattan when BBP purchased the assets of the business from Brandera.com (USA) Inc. on August 2, 2002. The agreement governing that purchase provided, inter alia, that BBP would take title to any equipment and would assume “any contracts”. In connection with the later sale of DAG’s interest in BBP to Modern Holdings, Inc. it appears that DAG agreed to indemnify Modern as to this claim, and it remains a contingent liability of DAG’s accordingly. In light of the terms of the contract between Brandera.com (USA) Inc., there may be full liability on this claim. We have opposed the motion plaintiff replay is due on June 11, 2007. We made a provision in the amount of $15,987 as of December 31, 2006.

17



 

 

ITEM 6.

EXHIBITS


 

 

 

 

Exhibit No.

 

Description

 


 


 

31.1

 

Chief Executive Officer Certification pursuant to section 302 of the Sarbanes-Oxley Act of 2002. (Filed herewith)

 

 

 

31.2

 

Chief Financial Officer Certification pursuant to section 302 of the Sarbanes-Oxley Act of 2002. (Filed herewith)

 

 

 

32.1

 

Chief Executive Officer Certification as required under section 906 of the Sarbanes-Oxley Act of 2002. (Furnished herewith)

 

 

 

32.2

 

Chief Financial Officer Certification as required under section 906 of the Sarbanes-Oxley Act of 2002. (Furnished herewith)

18



SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

 

 

DAG Media, Inc. (Registrant)

 

 

Date: May 9, 2007

By: /s/ Assaf Ran

 

 


 

 

Assaf Ran, President and Chief Executive Officer

 

(Principal Executive Officer)

 

 

 

Date: May 9, 2007

By: /s/ Inbar Evron-Yogev

 

 


 

 

Inbar Evron-Yogev, Chief Financial Officer

 

(Principal Financial and Accounting Officer)

19


EX-31.1 2 d71868_ex31-1.htm CERTIFICATIONS

EXHIBIT 31.1

CERTIFICATION

I, Assaf Ran, President and Chief Executive Officer of DAG Media, Inc., certify that:

 

 

 

 

 

1.          I have reviewed this quarterly report on Form 10-QSB of DAG Media, Inc.;

 

 

 

2.          Based on my knowledge, this report does not contain any untrue statement of material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

 

 

 

 

3.          Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

 

 

 

 

4.          The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:


 

 

 

 

 

 

a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

 

 

 

 

 

b)

[Paragraph omitted in accordance with SEC instructions contained in SEC Release 34-47986]

 

 

 

 

 

 

c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

 

 

 

 

 

d)

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and


 

 

 

 

 

5.          The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):


 

 

 

 

 

a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

 

 

 

 

b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: May 9, 2007

 

 

 

 

/s/ Assaf Ran

 

 


 

 

Assaf Ran

 

President and Chief Executive Officer

 

(principal executive officer)

E-1


EX-31.2 3 d71868_ex31-2.htm CERTIFICATIONS

EXHIBIT 31.2

CERTIFICATION

I, Inbar Evron-Yogev, Chief Financial Officer and Treasurer of DAG Media, Inc., certify that:

 

 

 

1.          I have reviewed this quarterly report on Form 10-QSB of DAG Media, Inc.;

 

 

 

2.          Based on my knowledge, this report does not contain any untrue statement of material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

 

 

 

3.          Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

 

 

 

4.          The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:


 

 

 

 

 

 

a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

 

 

 

 

 

b)

[Paragraph omitted in accordance with SEC instructions contained in SEC Release 34-47986]

 

 

 

 

 

 

c)

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

 

 

 

 

 

d)

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and


 

 

 

5.          The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):


 

 

 

 

 

 

a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

 

 

 

 

 

b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: May 9, 2007

 

 

 

 

/s/ Inbar Evron-Yogev

 

 


 

 

Inbar Evron-Yogev

 

Chief Financial Officer

 

(principal financial and accounting officer)

E-2


EX-32.1 4 d71868_ex32-1.htm CERTIFICATIONS

Exhibit 32.1

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report on Form 10-QSB of DAG Media, Inc. (the “Company”) for the period ending March 31, 2007 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Assaf Ran, President and Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. ss. 1350, as adopted pursuant to § 906 of the Sarbanes Oxley Act, that:

 

 

 

(1) The Quarterly Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

 

 

2) The information contained in the Quarterly Report fairly presents, in all material respects, the financial condition and results of operations of the Company.


 

 

/s/ Assaf Ran*

 


 

Assaf Ran

President and Chief Executive Officer

(principal executive officer)

May 9, 2007

 


* A signed original of this written statement required by Section 906 has been provided to us and will be retained by us and furnished to the Securities and Exchange Commission or its staff upon request.

E-3


EX-32.2 5 d71868_ex32-2.htm CERTIFICATIONS

Exhibit 32.2

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report on Form 10-QSB of DAG Media, Inc. (the “Company”) for the period ending March 31, 2007 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Inbar Evron-Yogev, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. ss. 1350, as adopted pursuant to § 906 of the Sarbanes Oxley Act, that:

 

 

 

(1) The Quarterly Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

 

 

2) The information contained in the Quarterly Report fairly presents, in all material respects, the financial condition and results of operations of the Company.


 

 

/s/ Inbar Evron-Yogev*

 


 

Inbar Evron-Yogev

Chief Financial Officer

(principal financial and accounting officer)

May 9, 2007

 


* A signed original of this written statement required by Section 906 has been provided to us and will be retained by us and furnished to the Securities and Exchange Commission or its staff upon request.

E-4


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