13F-HR 1 birinyiassocform13f123112.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 12/31/2013 Check here if Amendment [ ]; Amendment Number: ______ This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Birinyi Associates Inc Address: PO Box 711 Westport, CT 06880 Form 13F File Number: 28-0 4573 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Jeffrey Rubin Title: Director of Research Phone: 203-341-0833 Signature, Place, and Date of Signing: [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: [If there are no entries in this list, omit this section.] Form 13F File Number Name 28______ [Repeat as necessary.] FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: _____________________ Form 13F Information Table Value Total: $153,178 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state NONE and omit the column headings and list entries.] No. Form 13F File Number Name ____ 28-________________________ [Repeat as necessary.] Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 8 Name Title CUSIP Value Shrs or SH/PRN Put/Call Investment Voting authority of Issuer of class (x $1000) prn amt discretion Sole Shared None Altria Group Inc Common Stock 02209S103 "$1,494" "47,525" "47,525" "47,525" Amazon.Com Inc Common Stock 023135106 "$4,083" "16,275" "16,275" "16,275" American Express Common Stock 025816109 "$1,313" "22,850" "22,850" "22,850" Amgen Inc Common Stock 031162100 $580 "6,727" "6,727" "6,727" Apple Inc Common Stock 037833100 "$21,859" "41,075" "41,075" "41,075" Autozone Inc Common Stock 053332102 $284 800 800 800 B&G Foods Inc Common Stock 05508R106 "$1,038" "36,650" "36,650" "36,650" Berkshire Hath-A Common Stock 084670108 "$1,475" 11 11 11 Boeing Co/The Common Stock 097023105 $320 "4,250" "4,250" "4,250" Caterpillar Inc Common Stock 149123101 "$2,173" "24,250" "24,250" "24,250" Chevron Corp Common Stock 166764100 "$2,411" "22,299" "22,299" "22,299" Chipotle Mexican Common Stock 169656105 $208 700 700 700 Coach Inc Common Stock 189754104 $387 "6,970" "6,970" "6,970" Coca-Cola Co/The Common Stock 191216100 $589 "16,250" "16,250" "16,250" Colgate-Palmoliv Common Stock 194162103 $303 "2,900" "2,900" "2,900" Cons Edison Inc Common Stock 209115104 "$1,597" "28,750" "28,750" "28,750" Deere & Co Common Stock 244199105 $594 "6,870" "6,870" "6,870" Exxon Mobil Corp Common Stock 30231G102 "$1,441" "16,650" "16,650" "16,650" General Elec Common Stock 369604103 "$3,252" "154,950" "154,950" "154,950" Goldman Sachs Gp Common Stock 38141G104 $746 "5,850" "5,850" "5,850" Google Inc-Cl A Common Stock 38259P508 "$10,617" "15,009" "15,009" "15,009" Ibm Common Stock 459200101 "$8,014" "41,838" "41,838" "41,838" Intuitive Surgic Common Stock 46120E602 "$1,434" "2,925" "2,925" "2,925" Ishares-Emg Mkt ETP 464287234 $200 "4,500" "4,500" "4,500" Ishares-Rus 2000 ETP 464287655 $443 "5,250" "5,250" "5,250" Johnson&Johnson Common Stock 478160104 $393 "5,600" "5,600" "5,600" Jpmorgan Chase Common Stock 46625H100 "$1,161" "26,400" "26,400" "26,400" Las Vegas Sands Common Stock 517834107 $246 "5,320" "5,320" "5,320" Market Vectors O ETP 57060U191 "$2,685" "69,500" "69,500" "69,500" Mastercard Inc-A Common Stock 57636Q104 "$6,269" "12,760" "12,760" "12,760" Mcdonalds Corp Common Stock 580135101 "$5,781" "65,535" "65,535" "65,535" Merck & Co Common Stock 58933Y105 $252 "6,150" "6,150" "6,150" Microsoft Corp Common Stock 594918104 $544 "20,350" "20,350" "20,350" Mondelez Inter-A Common Stock 609207105 $386 "15,159" "15,159" "15,159" Pfizer Inc Common Stock 717081103 $495 "19,750" "19,750" "19,750" Philip Morris In Common Stock 718172109 "$2,050" "24,515" "24,515" "24,515" Priceline.Com Common Stock 741503403 "$7,237" "11,665" "11,665" "11,665" Procter & Gamble Common Stock 742718109 "$2,614" "38,505" "38,505" "38,505" Qualcomm Inc Common Stock 747525103 $420 "6,795" "6,795" "6,795" Ralph Lauren Cor Common Stock 751212101 "$2,384" "15,904" "15,904" "15,904" Salesforce.Com Common Stock 79466L302 $328 "1,950" "1,950" "1,950" Schlumberger Ltd Common Stock 806857108 "$1,414" "20,405" "20,405" "20,405" Sears Holdings Common Stock 812350106 $352 "8,500" "8,500" "8,500" Spdr Djia Trust ETP 78467X109 "$5,640" "43,195" "43,195" "43,195" Spdr S&P 500 Etf ETP 78462F103 "$33,833" "237,575" "237,575" "237,575" Starbucks Corp Common Stock 855244109 $436 "8,125" "8,125" "8,125" Union Pac Corp Common Stock 907818108 $270 "2,150" "2,150" "2,150" United Tech Corp Common Stock 913017109 "$1,021" "12,445" "12,445" "12,445" Verizon Commu Common Stock 92343V104 "$5,676" "131,170" "131,170" "131,170" Walgreen Co Common Stock 931422109 $246 "6,650" "6,650" "6,650" Wal-Mart Stores Common Stock 931142103 "$2,323" "34,050" "34,050" "34,050" Walt Disney Co Common Stock 254687106 $495 "9,943" "9,943" "9,943" Wells Fargo & Co Common Stock 949746101 $573 "16,750" "16,750" "16,750" Whole Foods Mkt Common Stock 966837106 $800 "8,781" "8,781" "8,781"