Segment Information - Segments (Details) $ in Thousands	3 Months Ended			12 Months Ended
	Mar. 31, 2022 USD ($)	Mar. 31, 2021 USD ($)	Mar. 31, 2020 USD ($)	Mar. 31, 2022 USD ($) segment	Dec. 31, 2020 USD ($)	Dec. 31, 2019 USD ($)
Segment Reporting Information [Line Items]
Number of operating segments | segment				2
Net sales	$ 206,075	$ 206,075	$ 93,722	$ 589,534	$ 552,560	$ 309,285
Consolidated contribution	49,297			32,859	126,356	(5,476)
Operating Expenses		39,383	36,157	173,773	150,993	211,127
Reconciliation of consolidated contribution to income (loss) from continuing operations:
Income tax expense		(7,595)	3,446	6,026	(12,198)	9,537
(Loss) income from continuing operations	30,581	30,581	2,302	(22,204)	60,537	(92,295)
Depreciation and amortization expense	2,017	2,017	$ 2,810	8,615	9,448	10,811
Assets	314,045	354,230		314,045	318,117
Corporate, Non-Segment
Segment Reporting Information [Line Items]
Operating Expenses	(9,589)			(58,175)	(48,547)	(95,068)
Reconciliation of consolidated contribution to income (loss) from continuing operations:
Other income (expense), net	(1,532)			(2,914)	(5,074)	(1,288)
Income tax expense	(7,595)			6,026	(12,198)	9,537
Direct | Operating Segments
Segment Reporting Information [Line Items]
Net sales	101,537			221,726	240,926	119,651
Consolidated contribution	27,846			(15,711)	59,976	(24,569)
Reconciliation of consolidated contribution to income (loss) from continuing operations:
Depreciation and amortization expense	701			2,513	5,071	2,919
Assets	93,554	47,002		93,554	45,516
Retail | Operating Segments
Segment Reporting Information [Line Items]
Net sales	103,435			364,069	308,036	186,584
Consolidated contribution	20,348			44,831	62,782	16,043
Reconciliation of consolidated contribution to income (loss) from continuing operations:
Depreciation and amortization expense	851			4,381	3,574	5,657
Assets	144,683	146,001		144,683	141,247
Unallocated royalty income [Member]
Segment Reporting Information [Line Items]
Net sales	1,103			3,739	3,598	3,050
Consolidated contribution	1,103			3,739	3,598	3,050
Unallocated corporate [Member]
Reconciliation of consolidated contribution to income (loss) from continuing operations:
Depreciation and amortization expense	465			1,721	803	2,235
Assets	$ 75,808	161,227		75,808	131,354
United States
Segment Reporting Information [Line Items]
Net sales		156,607		460,237	461,521	256,182
Canada
Segment Reporting Information [Line Items]
Net sales		$ 26,987		$ 74,883	$ 43,196	$ 24,768