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Segment Information (Details)
$ in Thousands
3 Months Ended 12 Months Ended
Dec. 31, 2017
USD ($)
Sep. 30, 2017
USD ($)
Jun. 30, 2017
USD ($)
Mar. 31, 2017
USD ($)
Dec. 31, 2016
USD ($)
Sep. 30, 2016
USD ($)
Jun. 30, 2016
USD ($)
Mar. 31, 2016
USD ($)
Dec. 31, 2017
USD ($)
segment
Dec. 31, 2016
USD ($)
Dec. 31, 2015
USD ($)
Segment Reporting Information [Line Items]                      
Number of operating segments | segment                 2    
Net sales $ 127,771 $ 88,132 $ 77,029 $ 113,252 $ 125,764 $ 80,818 $ 78,529 $ 120,928 $ 406,184 $ 406,039 $ 335,764
Consolidated contribution                 65,247 75,684 56,764
Operating Expenses                 167,579 158,131 132,963
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Income tax expense                 (8,080) (16,480) (13,219)
Income from continuing operations 8,532 $ 8,342 $ 2,566 $ 8,185 11,974 $ 7,845 $ 3,696 $ 11,586 27,625 35,101 26,803
Depreciation and amortization expense                 8,643 7,874 3,412
Assets 324,776       333,066       324,776 333,066  
UNITED STATES                      
Segment Reporting Information [Line Items]                      
Net sales                 352,703 353,893 295,366
CANADA                      
Segment Reporting Information [Line Items]                      
Net sales                 25,589 26,005 33,230
All Other                      
Segment Reporting Information [Line Items]                      
Net sales                 27,892 26,141 7,168
Direct                      
Segment Reporting Information [Line Items]                      
Net sales                 219,440 225,057 225,595
Consolidated contribution                 34,900 43,215 39,940
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Depreciation and amortization expense                 1,666 1,944 868
Assets 40,532       37,388       40,532 37,388  
Retail                      
Segment Reporting Information [Line Items]                      
Net sales                 183,875 177,920 106,195
Consolidated contribution                 27,495 29,451 12,850
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Depreciation and amortization expense                 4,606 4,775 757
Assets 192,064       206,580       192,064 206,580  
Unallocated royalty income [Member]                      
Segment Reporting Information [Line Items]                      
Net sales                 2,869 3,062 3,974
Consolidated contribution                 2,852 3,018 3,974
Unallocated corporate [Member]                      
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Depreciation and amortization expense                 2,371 1,155 1,787
Assets $ 92,180       $ 89,098       92,180 89,098  
Less expenses not directly related to segments [Member]                      
Segment Reporting Information [Line Items]                      
Operating Expenses                 (28,944) (22,290) (16,493)
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Other income (expense), net                 (598) (1,813) (249)
Income tax expense                 $ (8,080) $ (16,480) $ (13,219)
Customer Concentration Risk | Sales Revenue, Net | Amazon.com                      
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Net sales outside of the United States, percent of consolidated net sales                 11.90% 11.30% 11.10%