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Segment Information (Details)
$ in Thousands
3 Months Ended 12 Months Ended
Dec. 31, 2015
USD ($)
Sep. 30, 2015
USD ($)
Jun. 30, 2015
USD ($)
Mar. 31, 2015
USD ($)
Dec. 31, 2014
USD ($)
Sep. 30, 2014
USD ($)
Jun. 30, 2014
USD ($)
Mar. 31, 2014
USD ($)
Dec. 31, 2015
USD ($)
segment
Dec. 31, 2014
USD ($)
Dec. 31, 2013
USD ($)
Segment Reporting Information [Line Items]                      
Number of operating segments | segment                 3    
Number of reportable segments | segment                 2    
Net sales $ 109,140 $ 70,690 $ 59,695 $ 96,239 $ 94,931 $ 59,067 $ 48,546 $ 71,903 $ 335,764 $ 274,447 $ 218,803
Consolidated contribution                 56,764 48,255 30,922
Operating Expenses                 132,963 110,421 90,753
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Income tax expense                 (13,219) (9,841) 32,085
Income from continuing operations 9,852 $ 3,873 $ 2,219 $ 10,859 10,473 $ 2,664 $ 1,498 $ 5,748 26,803 20,383 48,124
Depreciation and amortization expense                 3,412 4,024 3,344
Assets 315,912       175,654       315,912 175,654  
UNITED STATES                      
Segment Reporting Information [Line Items]                      
Net sales                 295,366 231,230 181,381
CANADA                      
Segment Reporting Information [Line Items]                      
Net sales                 33,230 35,367 34,166
All Other                      
Segment Reporting Information [Line Items]                      
Net sales                 7,168 7,850 3,256
Direct                      
Segment Reporting Information [Line Items]                      
Net sales                 225,595 175,593 136,663
Consolidated contribution                 39,940 29,345 14,126
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Depreciation and amortization expense                 868 1,913 1,956
Assets 35,356       25,263       35,356 25,263  
Retail                      
Segment Reporting Information [Line Items]                      
Net sales                 106,195 93,223 76,775
Consolidated contribution                 12,850 13,279 11,431
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Depreciation and amortization expense                 757 643 642
Assets 202,696       37,203       202,696 37,203  
Unallocated royalty income [Member]                      
Segment Reporting Information [Line Items]                      
Net sales                 3,974 5,631 5,365
Consolidated contribution                 3,974 5,631 5,365
Unallocated corporate [Member]                      
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Depreciation and amortization expense                 1,787 1,468 746
Assets $ 77,860       $ 113,188       77,860 113,188  
Less expenses not directly related to segments [Member]                      
Segment Reporting Information [Line Items]                      
Operating Expenses                 (16,493) (18,101) (15,198)
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Other income (expense), net                 (249) 70 315
Income tax expense                 $ (13,219) $ (9,841) $ 32,085
Customer Concentration Risk | Sales Revenue, Net | Amazon.com                      
Reconciliation of consolidated contribution to income (loss) from continuing operations:                      
Net sales outside of the United States, percent of consolidated net sales                 11.10% 11.30% 11.20%