Intangible Assets and Goodwill - Schedule of Intangible Assets (Details) - USD ($)	Jun. 30, 2019	Dec. 31, 2018
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 70,670,298	$ 67,260,302
Accumulated Amortization	(36,021,764)	(30,701,863)
Net Carrying Amount	34,648,534	36,558,439
Trademarks and domain names
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	35,798,758	34,636,802
Accumulated Amortization	(15,474,450)	(13,406,226)
Net Carrying Amount	20,324,308	21,230,576
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	15,293,096	13,901,313
Accumulated Amortization	(8,629,061)	(7,130,285)
Net Carrying Amount	6,664,035	6,771,028
Software
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	19,578,444	18,722,187
Accumulated Amortization	(11,918,253)	(10,165,352)
Net Carrying Amount	$ 7,660,191	$ 8,556,835