Intangible Assets and Goodwill - Schedule of Intangible Assets (Details) - USD ($)	Mar. 31, 2018	Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]
Intangible assets	$ 68,521,202	$ 68,056,850
Less accumulated amortization	(22,427,020)	(19,337,422)
Intangible assets - net	46,094,182	48,719,428
Trademarks and domain names
Finite-Lived Intangible Assets [Line Items]
Intangible assets	35,535,774	35,204,638
Less accumulated amortization	(10,135,684)	(8,952,725)
Intangible assets - net	25,400,090	26,251,913
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Intangible assets	14,164,230	14,067,457
Less accumulated amortization	(4,702,749)	(3,677,895)
Intangible assets - net	9,461,481	10,389,562
Software
Finite-Lived Intangible Assets [Line Items]
Intangible assets	18,821,198	18,784,755
Less accumulated amortization	(7,588,587)	(6,706,802)
Intangible assets - net	$ 11,232,611	$ 12,077,953