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Significant Accounting Policies (Schedule Of Weighted Average Assumptions To Determine The Fair Value Of Stock Option Grants) (Details) (USD $)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Significant Accounting Policies [Abstract]      
Dividend yield 3.90% 2.79% 2.72%
Expected life (years) 7 years 4 months 24 days 7 years 1 month 6 days 7 years 1 month 6 days
Expected volatility 53.00% 52.00% 52.00%
Risk-free rate 1.27% 2.71% 2.69%
Weighted average grant date fair value of options granted $ 4.39 $ 4.65 $ 5.24