-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
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MIC-Info: RSA-MD5,RSA,
 AgX/ACQHkp/GVOnQxLVw4cqgq5fZGc8oxx415MxazbEYCJlwdTEQlKB7/pSV+rGE
 txOVDm5W4Wn9fYPSG5HqPw==

<SEC-DOCUMENT>0001077771-03-000022.txt : 20031023
<SEC-HEADER>0001077771-03-000022.hdr.sgml : 20031023
<ACCEPTANCE-DATETIME>20031023154919
ACCESSION NUMBER:		0001077771-03-000022
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031021
FILED AS OF DATE:		20031023

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			GLUSTINA DAN
		CENTRAL INDEX KEY:			0001238690

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25597
		FILM NUMBER:		03954122

	MAIL ADDRESS:	
		STREET 1:		C/O UMPQUA HOLDINGS CORP
		STREET 2:		200 SW MARKET STREET STE 1900
		CITY:			PORTLAND
		STATE:			OR
		ZIP:			97201

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			UMPQUA HOLDINGS CORP
		CENTRAL INDEX KEY:			0001077771
		STANDARD INDUSTRIAL CLASSIFICATION:	SAVINGS INSTITUTION, FEDERALLY CHARTERED [6035]
		IRS NUMBER:				931261319
		STATE OF INCORPORATION:			OR
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		200 SW MARKET STREET
		STREET 2:		SUITE 1900
		CITY:			PORTLAND
		STATE:			OR
		ZIP:			97201
		BUSINESS PHONE:		503-546-2495

	MAIL ADDRESS:	
		STREET 1:		UMPQUA HOLDINGS CORP
		STREET 2:		200 SW MARKET STREET SUITE 1900
		CITY:			PORTLAND
		STATE:			OR
		ZIP:			97201
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>giu101.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType>
	<periodOfReport>2003-10-21</periodOfReport>
	<notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0001077771</issuerCik>
        <issuerName>UMPQUA HOLDINGS CORP</issuerName>
        <issuerTradingSymbol>UMPQ</issuerTradingSymbol>
	</issuer>
	<reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001238690</rptOwnerCik>
            <rptOwnerName>GLUSTINA DAN</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>200 SW MARKET STREET, SUITE 1900</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PORTLAND</rptOwnerCity>
            <rptOwnerState>OR</rptOwnerState>
            <rptOwnerZipCode>97201</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
			<isDirector>1</isDirector>
			<isOfficer>0</isOfficer>
			<isTenPercentOwner>0</isTenPercentOwner>
			<isOther>0</isOther>
		</reportingOwnerRelationship>
	</reportingOwner>
	<nonDerivativeTable>
		<nonDerivativeTransaction>
			<securityTitle>
				<value>Class A Common Stock</value>
			</securityTitle>
			<transactionDate>
				<value>2003-10-21</value>
			</transactionDate>
			<deemedExecutionDate>
			</deemedExecutionDate>
			<transactionCoding>
				<transactionFormType>4</transactionFormType>
				<transactionCode>M</transactionCode>
				<equitySwapInvolved>0</equitySwapInvolved>
			</transactionCoding>
			<transactionAmounts>
				<transactionShares>
					<value>16912</value>
				</transactionShares>
				<transactionPricePerShare>
					<value>3.2300</value>
				</transactionPricePerShare>
				<transactionAcquiredDisposedCode>
					<value>A</value>
				</transactionAcquiredDisposedCode>
			</transactionAmounts>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>100120</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</nonDerivativeTransaction>
		<nonDerivativeTransaction>
			<securityTitle>
				<value>Class A Common Stock</value>
			</securityTitle>
			<transactionDate>
				<value>2003-10-21</value>
			</transactionDate>
			<deemedExecutionDate>
			</deemedExecutionDate>
			<transactionCoding>
				<transactionFormType>4</transactionFormType>
				<transactionCode>S</transactionCode>
				<equitySwapInvolved>0</equitySwapInvolved>
			</transactionCoding>
			<transactionAmounts>
				<transactionShares>
					<value>3050</value>
				</transactionShares>
				<transactionPricePerShare>
					<value>20.4100</value>
				</transactionPricePerShare>
				<transactionAcquiredDisposedCode>
					<value>D</value>
				</transactionAcquiredDisposedCode>
			</transactionAmounts>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>97070</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</nonDerivativeTransaction>
	</nonDerivativeTable>
	<derivativeTable>
		<derivativeTransaction>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 12/13/1993</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>3.2300</value>
			</conversionOrExercisePrice>
			<transactionDate>
				<value>2003-10-21</value>
			</transactionDate>
			<deemedExecutionDate>
			</deemedExecutionDate>
			<transactionCoding>
				<transactionFormType>4</transactionFormType>
				<transactionCode>M</transactionCode>
				<equitySwapInvolved>0</equitySwapInvolved>
			</transactionCoding>
			<transactionAmounts>
				<transactionShares>
					<value>16912</value>
				</transactionShares>
				<transactionPricePerShare>
					<value>3.2300</value>
				</transactionPricePerShare>
				<transactionAcquiredDisposedCode>
					<value>D</value>
				</transactionAcquiredDisposedCode>
			</transactionAmounts>
			<exerciseDate>
				<value>1994-12-13</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2003-12-13</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>16912</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>0</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeTransaction>
		<derivativeHolding>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 01/02/1997</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>7.3500</value>
			</conversionOrExercisePrice>
			<exerciseDate>
				<value>1998-01-02</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2007-01-02</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>2194</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>2194</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeHolding>
		<derivativeHolding>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 01/02/1998</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>15.7500</value>
			</conversionOrExercisePrice>
			<exerciseDate>
				<value>1999-01-02</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2008-01-02</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>1814</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>1814</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeHolding>
		<derivativeHolding>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 01/02/2001</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>13.5000</value>
			</conversionOrExercisePrice>
			<exerciseDate>
				<value>2002-01-02</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2011-01-02</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>648</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>648</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeHolding>
		<derivativeHolding>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 01/03/2000</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>14.3800</value>
			</conversionOrExercisePrice>
			<exerciseDate>
				<value>2001-01-03</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2010-01-03</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>747</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>747</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeHolding>
		<derivativeHolding>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 01/04/1999</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>21.4400</value>
			</conversionOrExercisePrice>
			<exerciseDate>
				<value>2000-01-04</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2009-01-04</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>863</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>863</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeHolding>
		<derivativeHolding>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 09/17/1996</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>5.9200</value>
			</conversionOrExercisePrice>
			<exerciseDate>
				<value>1997-09-17</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2006-09-17</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>4390</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>4390</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeHolding>
		<derivativeHolding>
			<securityTitle>
				<value>Stock Option (Right to Buy) - Granted 1/2/2002</value>
			</securityTitle>
			<conversionOrExercisePrice>
				<value>13.6200</value>
			</conversionOrExercisePrice>
			<exerciseDate>
				<value>2003-01-02</value>
				<footnoteId id="F1"/>
			</exerciseDate>
			<expirationDate>
				<value>2012-01-02</value>
			</expirationDate>
			<underlyingSecurity>
				<underlyingSecurityTitle>
					<value>Class A Common Stock</value>
				</underlyingSecurityTitle>
				<underlyingSecurityShares>
					<value>2244</value>
				</underlyingSecurityShares>
			</underlyingSecurity>
			<postTransactionAmounts>
				<sharesOwnedFollowingTransaction>
					<value>2244</value>
				</sharesOwnedFollowingTransaction>
			</postTransactionAmounts>
			<ownershipNature>
				<directOrIndirectOwnership>
					<value>D</value>
				</directOrIndirectOwnership>
				<natureOfOwnership>
					<value/>
				</natureOfOwnership>
			</ownershipNature>
		</derivativeHolding>
	</derivativeTable>
	<footnotes>
		<footnote id="F1">All options are fully vested.</footnote>
	</footnotes>
	<remarks>
	</remarks>
	<ownerSignature>
		<signatureName>By: Steven Philpott - Atty in Fact for Dan Giustina</signatureName>
		<signatureDate>2003-10-23</signatureDate>
	</ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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