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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 LYEheyzWetDF+vGrl4Ny4dIbDrTCqG6wiDJFZV88o5TXExu+CLqohMU9aYl/MrVF
 Nggsd01wm+KfgvTSpPPCMA==

<SEC-DOCUMENT>0001077771-03-000007.txt : 20030718
<SEC-HEADER>0001077771-03-000007.hdr.sgml : 20030718
<ACCEPTANCE-DATETIME>20030718120341
ACCESSION NUMBER:		0001077771-03-000007
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030717
FILED AS OF DATE:		20030718

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			UMPQUA HOLDINGS CORP
		CENTRAL INDEX KEY:			0001077771
		STANDARD INDUSTRIAL CLASSIFICATION:	SAVINGS INSTITUTION, FEDERALLY CHARTERED [6035]
		IRS NUMBER:				931261319
		STATE OF INCORPORATION:			OR
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		200 SW MARKET STREET
		STREET 2:		SUITE 1900
		CITY:			PORTLAND
		STATE:			OR
		ZIP:			97201
		BUSINESS PHONE:		5035462495

	MAIL ADDRESS:	
		STREET 1:		UMPQUA HOLDINGS CORP
		STREET 2:		200 SW MARKET STREET SUITE 1900
		CITY:			PORTLAND
		STATE:			OR
		ZIP:			97201

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			OBIE BRIAN B
		CENTRAL INDEX KEY:			0001031036

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25597
		FILM NUMBER:		03792570

	BUSINESS ADDRESS:	
		STREET 1:		296 E FIFTH STREET
		STREET 2:		SUITE 501
		CITY:			EUGENE
		STATE:			OR
		ZIP:			97401
		BUSINESS PHONE:		5416868401

	MAIL ADDRESS:	
		STREET 1:		296 E FIFTH STREET
		STREET 2:		SUITE 501
		CITY:			EUGENE
		STATE:			OR
		ZIP:			97401
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>obi81.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0101</schemaVersion>

    <documentType>4</documentType>
	<periodOfReport>2003-07-17</periodOfReport>
	<notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0001077771</issuerCik>
        <issuerName>UMPQUA HOLDINGS CORP</issuerName>
        <issuerTradingSymbol>UMPQ</issuerTradingSymbol>
	</issuer>
	<reportingOwner>
		<reportingOwnerId>
            <rptOwnerCik>0001031036</rptOwnerCik>
            <rptOwnerName>OBIE BRIAN B</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>  </rptOwnerStreet1>
            <rptOwnerStreet2>  </rptOwnerStreet2>
            <rptOwnerCity>  </rptOwnerCity>
            <rptOwnerState>  </rptOwnerState>
            <rptOwnerZipCode>  </rptOwnerZipCode>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
			<isDirector>1</isDirector>
			<isOfficer>0</isOfficer>
			<isTenPercentOwner>0</isTenPercentOwner>
			<isOther>0</isOther>
		</reportingOwnerRelationship>
	</reportingOwner>
	<nonDerivativeSecurity>
		<securityTitle>
			<value>Class A Common Stock</value>
		</securityTitle>
		<transactionDate>
			<value>2003-07-17</value>
		</transactionDate>
		<transactionCoding>
			<transactionFormType>4</transactionFormType>
			<transactionCode>S</transactionCode>
			<equitySwapInvolved>0</equitySwapInvolved>
			<footnoteId id="F1"/>
		</transactionCoding>
		<transactionAmounts>
			<transactionShares>
				<value>21525</value>
			</transactionShares>
			<transactionValue>
				<value>19.25</value>
			</transactionValue>
			<transactionAcquiredDisposedCode>
				<value>D</value>
			</transactionAcquiredDisposedCode>
		</transactionAmounts>
		<postTransactionAmounts>
			<sharesOwnedFollowingTransaction>
				<value>2245.00</value>
			</sharesOwnedFollowingTransaction>
		</postTransactionAmounts>
		<ownershipNature>
			<directOrIndirectOwnership>
				<value>D</value>
			</directOrIndirectOwnership>
			<natureOfOwnership>
				<value/>
			</natureOfOwnership>
		</ownershipNature>
	</nonDerivativeSecurity>
	<footnotes>
		<footnote id="F1">Disposition pursuant to 10b5-1 Trading Plan adopted June 2003.</footnote>
	</footnotes>
	<ownerSignature>
		<signatureName>By: by Steven L. Philpott - Attorney in Fact for</signatureName>
		<signatureDate>2003-07-18</signatureDate>
	</ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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