UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

Current Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): July 28, 2004

Umpqua Holdings Corporation
(Exact Name of Registrant as Specified in Its Charter)

Oregon	000-25597	93-1261319
(State or Other Jurisdiction of	(Commission File Number)	(I.R.S. Employer
Incorporation or Organization)		Identification Number)

200 SW Market Street, Suite 1900
Portland, Oregon 97201
(address of Principal Executive Offices)(Zip Code)

(503) 546-2491
(Registrant's Telephone Number, Including Area Code)

(Former name or former address, if changed since last report)

Item 7. Financial Statements and Exhibits

            (a)        Financial statements of business acquired.

                        Not applicable.

            (b)        Pro Forma Financial Information

                        Not applicable.

            (c)        Exhibits.

                        The following exhibits are being filed herewith and this list shall constitute the exhibit index:

                                Exhibit (99)         Investor Presentation

Item 9. Regulation FD Disclosure

            On July 26, 2004, Raymond P. Davis, President and Chief Executive Officer, and Daniel A. Sullivan, Executive Vice President and Chief Financial Officer, will make the presentation attached as Exhibit 99 at  the Keefe, Bruyette, & Woods Honor Roll and Fifth Annual Community Bank Investor Conference held in New York City. This material may also be presented at subsequent investor conferences. All of the information in the presentation, appearing in Exhibit 99, is not filed but is furnished pursuant to Regulation FD.

            Umpqua Bank's California Division is headed by Bob Daugherty, President, Pat Rusnak, Chief Financial Officer, Mark Francis, EVP/Commercial Banking and Steve May, EVP/Retail. Following Mr. Daugherty's anticipated departure from the company in mid-October 2004, Mark Francis and Steve May will report directly to Ray Davis as President and CEO of Umpqua Bank and Pat Rusnak will continue to report to Dan Sullivan.

SIGNATURES

            Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	UMPQUA HOLDINGS CORPORATION
	(Registrant)
Dated: July 28, 2004	By: /s/ Kenneth E. Roberts
	Kenneth E. Roberts
	Assistant Secretary

EXHIBIT 99