PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details) (USD $) In Thousands, unless otherwise specified	Oct. 31, 2014	Oct. 31, 2013
Prepaid Expenses [Line Items]
Deferred cost of sales	$ 0us-gaap_DeferredCostsCurrent	$ 1,748us-gaap_DeferredCostsCurrent
Prepaid advertising	0us-gaap_PrepaidAdvertising	994us-gaap_PrepaidAdvertising
Other	192us-gaap_OtherPrepaidExpenseCurrent	85us-gaap_OtherPrepaidExpenseCurrent
Total prepaid expenses and other current assets	$ 192	$ 2,827

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Sum of the carrying amounts as of the balance sheet date of deferred costs capitalized at the end of the reporting period that are expected to be charged against earnings within one year or the normal operating cycle, if longer.

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Amount of asset related to consideration paid in advance for other costs that provide economic benefits within a future period of one year or the normal operating cycle, if longer.

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Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer.

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Amount of asset related to consideration paid in advance for costs that provide economic benefits in future periods, and amount of other assets that are expected to be realized or consumed within one year or the normal operating cycle, if longer.

+ References

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-Publisher SEC

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