PREPAID EXPENSES AND OTHER CURRENT ASSETS (Details) (USD $) In Thousands, unless otherwise specified	Jul. 31, 2014	Oct. 31, 2013
Prepaid Expenses [Line Items]
Deferred cost of sales	$ 0	$ 1,748
Prepaid advertising	0	994
Other	340	85
Total prepaid expenses and other current assets	$ 340	$ 2,827