-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001334516-07-000030.txt : 20070815
<SEC-HEADER>0001334516-07-000030.hdr.sgml : 20070815
<ACCEPTANCE-DATETIME>20070815170249
ACCESSION NUMBER:		0001334516-07-000030
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20070813
FILED AS OF DATE:		20070815
DATE AS OF CHANGE:		20070815

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PRICELINE COM INC
		CENTRAL INDEX KEY:			0001075531
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				061528493
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		800 CONNECTICUT AVE
		CITY:			NORWALK
		STATE:			CT
		ZIP:			06854
		BUSINESS PHONE:		2037053000

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KELLER BRETT
		CENTRAL INDEX KEY:			0001214608

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25581
		FILM NUMBER:		071060330

	BUSINESS ADDRESS:	
		STREET 1:		PRICELINE.COM INC
		STREET 2:		800 CONNECTICUT AVE
		CITY:			NORWALK
		STATE:			CT
		ZIP:			06854
		BUSINESS PHONE:		2032998000
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2007-08-13</periodOfReport>

    <issuer>
        <issuerCik>0001075531</issuerCik>
        <issuerName>PRICELINE COM INC</issuerName>
        <issuerTradingSymbol>PCLN</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001214608</rptOwnerCik>
            <rptOwnerName>KELLER BRETT</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>800 CONNECTICUT AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NORWALK, CT 06854</rptOwnerCity>
            <rptOwnerState>CT</rptOwnerState>
            <rptOwnerZipCode>06854</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Marketing Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2007-08-13</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>2500</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>13.31</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4846</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
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        <nonDerivativeTransaction>
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                <transactionCode>S</transactionCode>
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                <transactionAcquiredDisposedCode>
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            <transactionAmounts>
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                <transactionPricePerShare>
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                <transactionAcquiredDisposedCode>
                    <value>D</value>
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                <sharesOwnedFollowingTransaction>
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        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
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            <transactionAmounts>
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                <transactionPricePerShare>
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            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
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        <nonDerivativeTransaction>
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                <transactionShares>
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                <transactionPricePerShare>
                    <value>76.82</value>
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                <transactionAcquiredDisposedCode>
                    <value>D</value>
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                <sharesOwnedFollowingTransaction>
                    <value>3888</value>
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                <directOrIndirectOwnership>
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    </nonDerivativeTable>

    <derivativeTable>
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            <securityTitle>
                <value>Stock Option (right to buy)</value>
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                <value>2007-08-13</value>
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                    <value>D</value>
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            <exerciseDate>
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    <footnotes>
        <footnote id="F1">Mr. Keller's shares were sold pursuant to the provisions of a sales plan that complies with the requirements of Rule 10b5-1(c)(1) under the Securities Act of 1934, as amended.</footnote>
        <footnote id="F2">One-half of the stock options vested on September 13, 2001, and the remaining stock options vested monthly thereafter through March 13, 2003.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Brett Keller</signatureName>
        <signatureDate>2007-08-15</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----