0001179110-11-005662.txt : 20110331 0001179110-11-005662.hdr.sgml : 20110331 20110331162246 ACCESSION NUMBER: 0001179110-11-005662 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110330 FILED AS OF DATE: 20110331 DATE AS OF CHANGE: 20110331 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PRICELINE COM INC CENTRAL INDEX KEY: 0001075531 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 061528493 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 800 CONNECTICUT AVE CITY: NORWALK STATE: CT ZIP: 06854 BUSINESS PHONE: 2037053000 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: MYLOD ROBERT J JR CENTRAL INDEX KEY: 0001214607 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-25581 FILM NUMBER: 11726508 4 1 edgar.xml FORM 4 - X0303 4 2011-03-30 0 0001075531 PRICELINE COM INC PCLN 0001214607 MYLOD ROBERT J JR 800 CONNECTICUT AVENUE NORWALK CT 06854 0 1 0 0 Vice Chairman Common Stock 2011-03-30 4 S 0 200 495.62 D 38920 D Common Stock 2011-03-30 4 S 0 300 497.13 D 38620 D Common Stock 2011-03-30 4 S 0 100 499.39 D 38520 D Common Stock 2011-03-30 4 S 0 200 502.03 D 38320 D Common Stock 2011-03-30 4 S 0 200 503.25 D 38120 D 2010 Performance Share Units 12192 D Restricted Stock Units 19358 D The shares were sold pursuant to a sales plan, dated November 17, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. Represents the weighted average sales price. The range of prices received for the reported transactions was $495.57 - $495.67. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $497.00 - $497.30. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $501.85 - $502.20. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $503.20 - $503.30. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors. Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors. /s/ Robert J. Mylod, Jr. 2011-03-31