0001179110-11-005543.txt : 20110329 0001179110-11-005543.hdr.sgml : 20110329 20110329165959 ACCESSION NUMBER: 0001179110-11-005543 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110328 FILED AS OF DATE: 20110329 DATE AS OF CHANGE: 20110329 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PRICELINE COM INC CENTRAL INDEX KEY: 0001075531 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 061528493 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 800 CONNECTICUT AVE CITY: NORWALK STATE: CT ZIP: 06854 BUSINESS PHONE: 2037053000 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Koolen Kees CENTRAL INDEX KEY: 0001435637 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-25581 FILM NUMBER: 11719303 MAIL ADDRESS: STREET 1: C/O PRICELINE.COM INCORPORATED STREET 2: 800 CONNECTICUT AVENUE CITY: NORWALK STATE: CT ZIP: 06854 4 1 edgar.xml FORM 4 - X0303 4 2011-03-28 0 0001075531 PRICELINE COM INC PCLN 0001435637 Koolen Kees PRICELINE.COM INCORPORATED 800 CONNECTICUT AVENUE NORWALK CT 06854 0 1 0 0 COO, Booking.com BV Common Stock 2011-03-28 4 S 0 440 484.73 D 38571 D Common Stock 2011-03-28 4 S 0 4000 485.78 D 34571 D Common Stock 2011-03-28 4 S 0 4010 486.89 D 30561 D Common Stock 2011-03-28 4 S 0 4150 488.17 D 26411 D Common Stock 2011-03-28 4 S 0 2274 488.89 D 24137 D Common Stock 2011-03-28 4 S 0 126 489.87 D 24011 D 2010 Performance Share Units 12096 D 2011 Performance Share Units 9144 D Restricted Stock Units 21838 D The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. Represents the weighted average sales price. The range of prices received for the reported transactions was $484.29 - $485.23. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $485.36 - $486.28. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $486.40 - $487.39. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $487.52 - $488.51. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $488.55 - $489.53. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents the weighted average sales price. The range of prices received for the reported transactions was $489.86 - $489.87. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price. Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors. /s/ Kees Koolen 2011-03-28