8-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) February 5, 2007

priceline.com Incorporated

(Exact name of registrant as specified in its charter)

Delaware	0-25581	06-1528493
(State or other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

800 Connecticut Avenue, Norwalk, Connecticut	06854
(Address of principal office)	(zip code)

N/A

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: (see General Instruction A.2. below):

o    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01.              Regulation FD Disclosure

On February 5, 2007, priceline.com Incorporated announced the promotion of Christopher L. Soder to the position of President, North American Travel.  A copy of the press release announcing the promotion is attached as Exhibit 99.1 to this Current Report on Form 8-K.

Item 9.01.              Exhibits

(c) Exhibits

99.1 Press release issued by priceline.com Incorporated on February 5, 2007, relating to the promotion of Christopher L. Soder to the position of President, North American Travel.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

PRICELINE.COM INCORPORATED
By:	/s/ Jeffery H. Boyd
	Name: Jeffery H. Boyd
	Title: President and Chief Executive Officer

Date:  February 5, 2007

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EXHIBIT INDEX

Exhibit No.	Description
99.1	Press release issued by priceline.com Incorporated on February 5, 2007, relating to the promotion of Christopher L. Soder to the position of President, North American Travel.

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EX-99.1

Exhibit 99.1

Christopher L. Soder Named Priceline.com
President, North American Travel

     NORWALK, Conn., February 5, 2007 . . . Priceline.com (Nasdaq: PCLN) today announced the appointment of Christopher L. Soder, 47, to the position of President, North American Travel.  He was priceline.com’s Executive Vice President, Travel Services.  In his new and expanded role, Mr. Soder will be responsible for all of priceline.com’s U.S. travel services as well as domestic information technology and operations functions.

Mr. Soder joined priceline.com in February 2000 as President of Hotel Services and led the development and launch of priceline.com’s cruise and vacation package offerings.  In July 2002, he was promoted to Executive Vice President, Lodging and Vacation Products.  In March 2005, he became priceline.com’s Executive Vice President, Travel Services.  Before joining priceline.com, he was Western Region Vice President, Growth Markets, for AT&T, where he was responsible for the company’s complete technology portfolio sales to over 20,000 business customers across a 10-state region.

“Chris Soder is one of priceline.com’s longest-tenured management veterans, with deep experience across our product, support and technology functions,” said priceline.com President and Chief Executive Officer Jeffery H. Boyd.  “He was instrumental in building and growing our U.S. hotel business and has been the driver of our major development projects over the last few years.  I look forward to working closely with him in his new role.”

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Priceline Europe, a leading European online hotel reservation service.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service.  In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter™ advanced search technology, create packages to save even more money, and take advantage of priceline.com’s famous Name-Your-Own-Price® service, which can deliver the lowest prices available.

Priceline Europe operates one of Europe’s fastest growing hotel reservation services through its Booking.com network of hotel reservation services, Activehotels.com and priceline.co.uk.  Priceline Europe operates in 40 countries in 12 languages and offers its customers in Europe and the U.S. access to approximately 25,000 participating European hotels.

Priceline.com also operates the following travel websites:  Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.  Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee.  Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

For press information:  Brian Ek  203-299-8167  brian.ek@priceline.com