EX-99.1 2 a04-6517_1ex99d1.htm EX-99.1

Exhibit 99.1

 

 

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Goldman Sachs 5th Annual

Internet Conference

 

May 27, 2004

 

 

CONFIDENTIAL INFORMATION Property of priceline.com incorporated. All Rights Reserved.

 



 

Priceline.com would like to remind you that this presentation contains forward looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.  These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements.

 

Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward looking statements.  For a list of factors that could cause Priceline.com’s actual results to differ materially from those described in the forward-looking statements, please refer to the risk factors in Priceline.com’s most recent filings with the Securities and Exchange Commission.  Unless required by law, Priceline.com undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

 

This presentation should be read in conjunction with priceline.com’s audited financial statements and the notes thereto filed with the Securities and Exchange Commission on Form 10-K and quarterly financial statements filed with the Securities and Exchange Commission on Form 10-Q.

 

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Priceline.com

 

        Leading online travel brand

        Growing business and earnings driven by:

        Growth of online travel market

        Product expansion/diversification

        Marketing

        Efficient cost structure

        Travelweb acquisition provides new product (disclosed merchant hotel) and distribution

 

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Historical Performance

 

Total Gross Bookings - Yr/Yr Growth

 

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Gross Profit Yr/Yr Growth and Margin

 

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Products

 

        Airline Tickets

        Hotel Rooms

        Rental Cars

        Packages

 

        Name-Your-Own-Price® discounted product with “opaque” trade-offs

        Fixed-price, fully disclosed product (merchant and agency)

 

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Priceline Airline Tickets

 

        Priceline now offers product choice

        Disclosed itineraries, carriers, etc.  No trade-offs

        Name-Your-Own-Price® product with deeper discounts and trade-offs

        Expanding into retail allows Priceline to address a larger market opportunity

        As Air is typically the first transaction made for a trip, Priceline now has a greater opportunity to participate in a consumer’s entire trip purchase

 

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        Air Retail Choice

 

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Product Metrics

 

Total Airline Tickets - Yr/Yr Growth

 

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Priceline Hotels - Name-Your-Own-Price®

 

        Significant discounts over Expedia, Hotels.com and Travelocity.  Our median customer savings are:

        46% vs. Expedia

        46% vs. Hotels.com

        46% vs. Travelocity.com

        Extensive, highest-quality inventory

        Over 10,500 hotels representing every major US hotel company

        True global presence (U.S., Europe, Asia, Canada, Mexico, Caribbean)

        Stringent/consistent star rating system

        Customer satisfaction

 

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Priceline Hotels - Retail

 

        Travelweb.com

       Founded by Marriott, Hilton, Starwood, IHG, Hyatt and Pegasus

       Over 11,000 participating properties in merchant program

        Distribution

       Owned URLs: priceline.com, lowestfare.com, travelweb.com

       Partners: Orbitz, WorldChoice, Rewards Nework (iDine), Pleasant Hawaiian, Continental Airlines

        Opportunity

       Retail choice to supplement Priceline’s opaque hotel offering

       Offer air, car and packages on Travelweb.com

 

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Product Metrics

 

Total Hotel Room-Nights - Yr/Yr Growth

 

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Priceline Rental Cars

 

        Name-Your-Own-Price®

        Top 5 Brands – Avis, Budget, Hertz, Alamo, National

        Customers typically save at least 25%

        Best price guarantee

        Retail

        Rentalcars.com and Breezenet.com retail rental car sites

        New retail product

        Retail choice for failed Name-Your-Own-Price® offers

        Add-ons for products sold on Priceline, Lowestfare, Travelweb, etc.

 

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Product Metrics

 

Total Rental Car Days - Yr/Yr Growth

 

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* Includes RentalCars.com, acquired in 3Q03 and Breezenet.com, acquired in 4Q03.

 

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Priceline Vacation Packages

 

        Over 115 destinations and 2,200 hotels and resorts

        Air + Hotel + Rental Car packages

        Product driven by hotel selection, quality and pricing

        NYOP and retail choice searches broadest available inventory to find best deal

 

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Marketing

 

        Brand strength and offline execution meet competitive challenges

        2004 Campaign

        Brand leverage

        Consistent messaging

        Savings and choice

        Creative

 

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February 11, 2004
(circ. 10,844,269)

 

 

Insider Cheers & Jeers

 

“CHEERS to Priceline.com for beaming up Star Trek veterans William Shatner and Leonard Nimoy in a new, out-of-this-world commercial.  We just hope the ad’s premise that Nimoy is replacing Shatner as the company’s spokesman isn’t true.  Keeping Captain Kirk and Mr. Spock together is only logical.”

 

 40+ newspaper articles to date

New York Times, LA Times, Seattle Times, USA Today, AP, Reuters, Ad Age, Ad Week, Business 2.0, Newsday…

 

Over 50 TV pickups

NBC, ABC, CBS, Fox, CNN, CNBC, VHI, MTV, WSJ Network…

 

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2004 Outlook

 

        Favorable market conditions for travel generally and online channel shift

        Momentum in new retail choice airline ticket product

        Strong results in hotel and rental car

        Increasing airline ticket demand and new retail choice product in packages brings accelerated growth

        New retail choices for hotel (via Travelweb acquisition) and rental car in development

        Extension of Shatner/Nimoy ad campaign for Air and Hotel

 

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