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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Change in Presentation and Reclassification) (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Prior Period Presentation Adjustments [Line Items]      
Cost of revenues   $ 242 $ 415
Performance marketing $ 4,447 4,161 3,479
Brand marketing 509 435 327
Sales and other expenses 830 517 422
General and administrative $ 699 576 452
Previously Reported      
Prior Period Presentation Adjustments [Line Items]      
Cost of revenues   251 428
Performance advertising   4,142 3,479
Brand advertising   392 296
Sales and marketing   562 435
General and administrative   $ 586 $ 456