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STOCK-BASED COMPENSATION AND OTHER STOCK-BASED PAYMENTS (Details 4) (USD $)
In Millions, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Dec. 31, 2008
Share-Based Awards - Information Related To Grants        
Granted (in shares) 125,564 179,101    
Aggregate grant-date fair value of restricted shares, performance share units and restricted stock units granted during the period $ 58.9 $ 42.4    
Restricted Stock Units, Performance Share Units and Restricted Stock Awards
       
Share-Based Awards - Information Related To Grants        
Granted (in shares) 125,564 179,101 353,932  
Granted (in dollars per share) $ 469.29 $ 236.66 $ 79.63  
Unvested at December 31 (in shares) 799,980 1,530,647 1,488,854 1,802,150
Vesting of performance share during the period (in shares) 858,019 367,856 578,730  
Aggregate grant-date fair value of restricted shares, performance share units and restricted stock units granted during the period 58.9 42.4 25.8  
Restricted Stock Units, Performance Share Units and Restricted Stock Awards | Advertising Partner
       
Share-Based Awards - Information Related To Grants        
Granted (in shares)   5,555    
Aggregate grant-date fair value of restricted shares, performance share units and restricted stock units granted during the period   1.6    
Performance Share Units 2011 Grants [Member]
       
Share-Based Awards - Information Related To Grants        
Granted (in shares) 77,144      
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Fair Value 35.9      
Granted (in dollars per share) $ 464.79      
Unvested at December 31 (in shares) 76,552      
Increase (decrease) in the number of estimated probable shares (in shares) 76,817      
Estimated number of probable shares to be issued (in shares) 153,369      
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Number Of Shares To Be Issued On Meeting Performance Thresholds, Maximum 163,324      
2010 Performance Share Units
       
Share-Based Awards - Information Related To Grants        
Granted (in shares)   110,430    
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Fair Value   $ 26.0    
Granted (in dollars per share)   $ 235.34    
Unvested at December 31 (in shares) 93,745 108,702    
Increase (decrease) in the number of estimated probable shares (in shares)   154,177    
Estimated number of probable shares to be issued (in shares) 226,505      
Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Number Of Shares To Be Issued On Meeting Performance Thresholds, Maximum 226,505