EXHIBIT 99.2

                 PRICELINE.COM ANNOUNCES PRICING OF ONE PERCENT
                   CONVERTIBLE SENIOR NOTES DUE AUGUST 1, 2010

NORWALK, Conn. - July 29, 2003 - Priceline.com Incorporated (Nasdaq:PCLN) today
announced the pricing of $100 million of Convertible Senior Notes due August 1,
2010 in a private placement. Priceline.com intends to grant the initial
purchaser of the notes an option to purchase up to $25 million of additional
notes. The sale of the notes is expected to close on August 1, 2003.
Priceline.com intends to use the net proceeds of the anticipated offering for
general corporate purposes, strategic purposes and working capital
requirements. Interest on the notes will accrue at an annual rate of one
percent. The notes will be convertible, subject to certain conditions, into
priceline.com's common stock, par value $0.008 per share, at the option of
the holder, at a conversion price of approximately $40.00 per share, subject
to adjustment upon the occurrence of specified events. Each $1,000 principal
amount of notes will initially be convertible into 25 shares of
priceline.com's common stock. In addition, the notes will be redeemable at
priceline.com's option beginning in 2008, and the holders may require
priceline.com to repurchase the notes on August 1, 2008 or in certain other
circumstances.

The offering is being made only to qualified institutional buyers.

This announcement is neither an offer to sell nor a solicitation of an offer to
buy any securities. The notes and the shares of common stock of priceline.com
issuable upon conversion of the notes have not been registered under the
Securities Act of 1933, as amended, or the securities laws of any other
jurisdiction and may not be offered or sold in the United States absent
registration or an applicable exemption from registration requirements.

ABOUT PRICELINE.COM INCORPORATED

Priceline.com offers products for sale in two categories: a travel service that
offers leisure airline tickets, hotel rooms, rental cars, packaged vacations and
cruises; and a personal finance service that offers home mortgages, refinancing
and home equity loans through an independent licensee. Priceline.com also owns
travel Web sites Lowestfare.com and Rentalcars.com. Priceline.com is part-owner
of Internet travel service Travelweb LLC. Priceline.com licenses its business
model to independent licensees, including pricelinemortgage and certain
international licensees.

For press information, contact:
Brian Ek 203-299-8167
(brian.ek@priceline.com)
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INFORMATION ABOUT FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements. These forward-looking
statements include priceline.com's intention to raise proceeds through the
offering and sale of the convertible senior notes and the intended use of
proceeds. The closing of the sale of the notes is subject to customary
conditions. There can be no assurance that priceline.com will complete the sale
of the notes. Priceline.com's ability to complete the offering will depend,
among other



things, on market conditions. In addition, priceline.com's ability
to complete the offering and its business are subject to risks. For a discussion
of these risks, please refer to priceline.com's most recent Form 10-Q, Form 10-K
and Form 8-K filings with the Securities and Exchange Commission. Unless
required by law, priceline.com undertakes no obligation to update publicly any
forward-looking statements, whether as a result of new information, future
events or otherwise.